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This article is about the core knowledge on digital transformation by means of IoT data. Go on to learn why IoT is great, what it can offer, and how to use it wisely. The Internet of Things offers data, which is the most valuable asset in the current situation. Data generated by IoT offers insights into the preferences and needs end-customers have. Using the data, businesses can adjust their existing offer for better customer experience and introduce new products and services to further engage with potential buyers.