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A Digital Experience Platform, commonly abbreviated to DXP, is an emerging category of software that assists companies in digitizing at a rapid pace. The ultimate goal of a DXP is to provide a superior Customer Experience (CX) The emergence of DXPs work hand in hand with the rise of utilizing a new architecture designed around microservices and APIs, that reduce the IT complexity most organisations were victim to. By streamlining customer interactions across platforms and coordinating customer data across touchpoints, companies are able to collect stronger analytics to make better business decisions on how their end interfaces impact their business.