Too Long; Didn't Read
Programmatic advertising has a reputation of a very profitable business — in 2019, the growing share of algorithmic (programmatic) ad spend outweighed all other kinds of media-buying (84% of total digital display ad spend) Netflix and Kellogg built their own programmatic platform as a way to save a good share of their media costs. White label DSP platform gives advertisers a chance to open independent ad tech businesses, set their own conditions and influence the outcomes of media buying directly.