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At Courier, we often see product teams deciding not to work on notifications. We explain how decoupling notifications from your application’s codebase can help make notification projects less complex and less risky for product teams. Notification projects tend to be high-value for product managers, as a bad notification experience can have a negative impact on a SaaS app's customer base, while, conversely, a good notification experience drives growth metrics and delight customers. We believe that changing notifications doesn’t have to be so difficult.