How Bad Data Will Ruin Your Account-Based Marketingby@ashannon

How Bad Data Will Ruin Your Account-Based Marketing

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Account-based marketing (ABM) is more tailored, targeted, and precise compared to other marketing methods. ABM can increase the average annual contract value by 171%, revenue by 208%, and the number of opportunities by 70%. Bad data is filled with typos, misspellings, wrong entries, outdated business information, and inaccurate contact information. Here are five ways bad data can make a mess of your ABM program: Account mapping is critical to conduct accurate account profiling and account targeting in ABM.

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@ashannon

Ariana Shannon

About @ashannon
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by Ariana Shannon @ashannon.Ariana Shannon is the Marketing Director at SalesIntel. SalesIntel provides the most accurate and affordable b2b data.
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