Augmented Reality & Virtual Reality (AR / VR) technologies are revolutionizing the way people buy products.
Virtual reality is an emerging technology that could provide the answer to this tech world. Together with its sister technology “Augmented Reality” has the potential to reshape the world of retail, and almost a third of customers believe that more should be invested in these technologies to ensure that they play a more important role in their shopping experience.
In this way, e-commerce companies can offer superior customer experiences today. So, the concept of VR-AR with e-commerce is inevitable.
Surprisingly, 77.24% of buyers abandon their cars before completing a purchase. This indicates that retailers must do much more to convince customers to go ahead with their choice and buy items online.
According to CCS Insight, by 2019 it is estimated that 24 million virtual reality devices will be sold worldwide. From this same research, the market for smart augmented reality glasses is expected to be worth $ 1.2 billion by the end of this year.
Only on Amazon, you can find almost 200 different VR headset devices available, and they are not just the big ones in the technology either; there are more than 450 independent companies in AngelList that are described as new VR technology companies. From the big companies to the entrepreneurs, they all support the same horse.
How does it work?
Let’s suppose you are immersing yourself in a virtual, computer-generated universe where you can use all the five senses to interact exactly as you do in the real world. This is virtual reality.
On the other hand, if you imagine a universe where this computer-generated universe combined with the real world and thus becomes augmented reality. Although modern technology is not able to take advantage of touch, taste and smell very well, it has been slowly dominating immersion in visual and auditory sensation.
Virtual reality would provide a deep immersion experience in the form of a virtual shop for buyers. The augmented reality would make the task of visualizing products much easier for buyers. In the long term, every e-commerce company will have to take these technologies seriously to maintain competitive advantage in the hyper-competitive market.
AR Shopping transformation
Let’s suppose your buyer wants to buy a sofa for your living room. Open your application and find an attractive set of sofas, but you’re not sure what the couch would look like in your living room.
If your application has AR enabled, he simply turns on his mobile camera and points it to the place in her living room where he wants to keep the sofa. At the moment you do that, your application places a 3D model of the sofa as an overlay on the live image of the living room.
Now it is very easy for your buyer to visualize what the sofa would look like in his living room. You can rotate the camera and see where new furniture fits best. AR can be used similarly in the domain of jewelry and lifestyle, among others.
VR shopping transformation
With VR technology, you get a user experience, which has an amazing surprise factor. Suppose you run an e-commerce business in which your users can discover, choose, pay and pay for inventory. Now imagine that you expose a virtual reality interface to your buyer. Your buyer uses a VR headset and instantly finds himself in his virtual store.
He has a complete three-dimensional view of that store. You can walk, explore and discover new elements exactly as you would in the real world.
Suppose you want to know more about how to say a new phone in the store, focus your eyes on the phone and instantly have the specifications right in front of it, along with the price, the best offers and other information you need to make an informed decision.
He likes the deal and continues with the payment or maybe he adds the phone to his cart and returns to his virtual store to make more window shopping.
Major Benefits of AR/VR shopping apps:
-> Users can virtually visualize the products they want to purchase online
-> Customers can explore a number of virtual showrooms
-> It gives its customers reasons to visit your store
-> New levels of in-store engagement
-> It makes the experience more appealing to consumers
So we can see that AR-VR technologies have emerged to provide ease to the e-commerce sector and giving users a comfortable shopping experience. It is the third most popular solution with the highest evolution after desktop and mobile computers for online retail purchases.
As the technology for AR / VR begins to be more open and standardized, companies in the e-commerce sector will do well to take advantage of them to gain a competitive advantage.
Now, if you are planning of developing AR/VR mobile apps but unable to decide where to outsource your project then don’t worry about it.
At ValueCoders, we have a large and efficient team of mobile app developers who have successfully delivered more than 500 apps across 20+ countries and continue to cater to the needs of upcoming clients. You can Contact us for your VR and AR mobile app development projects.