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Technology has always influenced the way a product is marketed. Now, we have more advanced technologies impacting the way digital marketing works. AI or Artificial Intelligence is one such example. As AI becomes more advanced, its ability to influence digital marketing strategies is likely to improve even further. Here are some ways in which AI is already impacting digital marketing as time goes by. Chatbots are a powerful tool of communication with the customer, where speed and accuracy play a major role. Chatbot programs are already helping businesses develop better customer support.