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The black market value of Personal Healthcare Information (PHI) is ten times higher than the value of debit or credit card data, in part because, unlike credit information, they cannot usually be modified and thus remain marketable for extended periods. This makes healthcare organizations prime targets for hackers. The mean breach size for stolen healthcare records rose from 6,908 records in 2017 to 16,605 records in 2018 and is still on the increase. At $408 apiece, the median cost per breached record in the American healthcare industry dwarfs parallel costs in other fields.