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A recent memory study found 76% of adults failed to recall information accurately. 30% of people could be convinced of experiencing a false autobiographical event, meaning they don’t remember their own life accurately. The Mandela Effect is now considered an umbrella term for collective false memory. People may mix up imagination and reality or theorize on subjects for which they lack evidence. Then, when they repeat their ‘findings’ to a group, others may accept their account out of a desire to show conformity.