Why Can't Live Video Be Better?

In the past few years many things have changed in regards to numerous things; one of which is how we connect in virtually every area of our daily lives. From business, to social interactions, to medical interactions, and everything in between; the use of live video has become an integral part. 

Live video is everywhere we are. The use of live video quadrupled in the span of 5 years recently, and the live video market is projected to reach close to two hundred billion dollars within the next 6 years. 

These kinds of interactions can be extremely valuable and can garner more business, more views, or a larger audience as consumers are consistently interested in engaging with live video streaming. The vast majority of individuals engage with live video at least one time per week, and more than 50% of consumers believe that companies who create live content are more trustworthy. 

On the business side, live video has become something upon which companies rely heavily to conduct meetings and to keep their businesses up and running in general. The COVID pandemic has advanced remote work so rapidly and to such a degree that live video has become an absolute necessity for every business, large or small. 

While the use of live video has multiplied and greatly broadened our opportunities to connect, it has also imparted a slew of technical difficulties that have become much more prominent in this new world of virtual connectivity. 

Some of the most common challenges being that of bandwidth availability, hacking vulnerabilities, privacy compliance, quality issues with dropped or lagging video and problems with screen share. While it can be advantageous that there are so many platforms for hosting live video, this multitude of venues can also exacerbate the typical problems. 

Privacy is also a complex issue with live video, particularly since COVID, as hackers have found the sudden increase in live video to provide them with ample open doors for hacking, launching cyber attacks, and exploitation. 

All of these new challenges with something that has become a necessity also decries the necessity of a speedy solution. 

One solution that is readily available is transferring live streaming to a program that uses technology intended to host live video in a manner that resolves the issues of bandwidth, privacy, encoding, user interface, and more.