If you’ve been on the internet the last decade, you’ve been doing volunteer work for Google. You clock in every time you run into those magic words: “I’m not a robot.”

Google is Using You

If you’ve been on the internet the last decade, you’ve been doing volunteer work for . You clock in every time you run into those magic words: “I’m not a robot.” Google The widget often won’t take your word for it, of course — it presents an image grid and ask you to identify store fronts, cars, street signs, or dogs to you’re not a robot. You click submit and you’ve clocked out. prove As founder Eli-Shaoul Khedouri explains: hCaptcha “Most people don’t realize that every time they ‘click on the car’ when logging onto a website, they are helping to train Google’s self-driving car project.” Users provide billions of answers and data points each day while logging into their online banking or fantasy sports sites, the websites play host, and Google reaps the benefits. The user and website owner get for their effort. nothing It appears the founders of are calling shenanigans. hCaptcha They’ve built a new bot detection widget which is functionally similar but adds a nice perk: the website owner and end-user get paid for their role in the transaction. A few weeks ago, I wrote where I opined Facebook users should be compensated for their role in creating content (and value). Why does Facebook get all of the benefit (ad revenue) for playing host? A Real Solution: Get Paid for Using Facebook Google and reCAPTCHA are not all that different. Capturing this volume of effort is an impressive and brilliant feat — especially for free — but it’s not quite fair to the end-user or website owner. The good news is there’s something you can do about it: is now offering its drop-in replacement for reCAPTCHA on its website, . HCaptcha hcaptcha.com Still no word on a more-fair version of Facebook. Andrew J. Chapin is the Co-Founder & CEO of Benja , head of the benjaCoin token project, author of Art of the Initial Coin Offering , and a team member at Intuition Machines (mentioned in this post). This November, Andrew is running the New York City marathon for Athletes to End Alzheimer’s .

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An agency that helps you gain visibility where people live, work, and play online. We put you front and center on search, social, and AI platforms.

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