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If you're running a website with Google Analytics installed, you may be wondering how it affects the privacy of your website's visitors. There's a growing distrust towards the digital advertising sector but what are the actual issues besides calling out 'creepy' ads? Let's discuss the wider ethical questions around personal data collection and digital targeting. With GA used on more than 60% of all websites, Google can track your journey through most websites. This profile helps advertisers build a profile on who you are and what your interests are.