A Look into the History and Future of Web Analytics

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The first example of web analytics was hit counters, or simple code that kept track of how often a page is visited. Next came log analysis, which helped individuals interpret server logs. Data analytics is a rapidly growing field as well, expected to be worth $550 billion by 2028. Google Analytics 4 in 2020 combines depth of insight with compliance to the General Data Protection Regulation’s standards. At the turn of the century, large companies struggled to make use of all the marketing data their website offered.