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The homepage will always remain an essential part of an eCommerce store for many customers who have just started their shopping process. It introduces your website, explains what you sell, and sets some expectations for your audience. It acts as a shop window for your online store that inspires people to explore, conveys your brand value, and displays your product ranges without any visual clutter. Do you want to design your Magento store homepage that has higher click-through rates and lower bounce rates? Let's find out through the most common homepage elements.