Generate High-Quality Consumer Insights Through Secondary Research
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The world of product development is obsessed with ‘talking to the customer’ But there is valuable learning to be had before you even get to speak with your target audience. Turning to secondary research fills in the gaps that primary research leaves. Sites like Quora are great hubs for secondary research, with conversations happening about everything from UI hacks to brand perception. Social media listening is also key, but rather than just following certain keywords, you can, for example, set up a Twitter list with relevant industry players.