are great—they provide you access to customers’ feedback. Politicians use it every time to get opinions from the public. Brands use it as well to see their brand affinity. Polls But more than traditional polls, polls are even greater. With on the social network, you have access to more people than you can ever imagine. Facebook over 2.8 billion monthly visitors A response from one percent of Facebook monthly users, you can be sure to get enough feedback to make life-changing economic, marketing, and business decisions. What are Facebook Polls? Facebook polls are two-way interactive posts that let you dialogue with your customers. With polls, your followers can express their thoughts and preferences about your products and services. And you get to make data-driven decisions in real-time. After all, consumer sentiment is critical for making business decisions nowadays. However, Facebook polls are different from Facebook poll ads. Facebook polls can be created on your story, timeline, business page, groups, and messenger but Facebook poll ads are only compatible with video ads. Aside from this difference, Facebook polls and Facebook poll ads help achieve the same purpose: getting customers’ feedback and opinions. Why Should You Use Facebook Poll Ads? Before you create Facebook poll ads, it’s imperative to know why to create one in the first place. After all, you can get users' feedback in the comment section under your post. So why spend time creating Facebook poll ads? Learn About Your Audience’s Opinion As a business owner, you should learn about your customers. And Facebook polls help you achieve that. Poll ads provide you access to customers' opinions. With this, you can create personalized products and services that solve the customers' needs and discomfort. In the end, you position your brand as customer-oriented. Amplify Audience Engagement Remember, Facebook has over 2.8 billion monthly visitors. This is both a blessing and a curse. A blessing in the sense that you have access to a vast user base. And a curse in the sense that your post gets lost in the sea of information on the user timeline. Getting lost means your post gets lower engagement because it’s not visible to your target audience. But with Facebook poll ads, you can amplify audience engagement through interaction with your poll ads. More engagement on your post equals profile activities, which increase visibility. Boom! Mission accomplished. Get Results in Real Time Unlike traditional polls where you have to manually analyze and evaluate poll results to gain insight and make decisions, Facebook poll ads offer processed results. You get information like the total number of participants, the percentage of voters that interacted with each answer, and other important and personalized information to make insightful decisions. No stress. You publish a  poll ad and wait for the results trickling in after the poll ends. You Get Results Want to get feedback from your followers, Facebook poll ads are the way to go. Video is a very powerful marketing tool. People love watching videos. Research revealed that . people understand more than 95% of messages passed in a video If you want to pass a message across and get customer feedback, Facebook poll ads will help you achieve your aim. How to Create Facebook Poll Ads? It’s important to remind you again that Facebook poll ads are different from Facebook ads. Facebook poll ads are only compatible with video ads. If you’d like to create a poll for your video ads, here’s how to! : Visit the Facebook ad manager on your business account profile and click “ ” in the top left corner of the page. Step 1 + create : On the next prompt, select the objective of your campaign and click “ ” on the bottom left of the page. Step 2 Continue : Add the necessary details of your campaign including “ t” and “ ” and click “ .” Step 3 ad placemen optimization options next : Select the page you want to publish the ad. Could be a Facebook business page or an Instagram page. Step 4 : on the ad setup section, select the “ ” options. Follow the ad wizard to upload your video. In the “ ” pick “ ” and select “ .” Step 5 Single Image and Video Select Media Crop for Placement, Original Done : Facebook only supports video poll ads. So if you want to add a poll to your ads, you must select the “ ” options. Note Single Image and Video : After successfully uploading the video, to create the poll ad for your video, select “ ” and select “ " from the creative tools. Step 6 Edit Video Poll : In the poll settings section, add your question and the two answers. The poll ad has a limit of 80 characters for the question and a 40-character limit for each of the two answer options. Step 7 : In the Facebook feed preference sections, add your preferred options to personalize the ads. If you like to link your answers to a website page, you can add a link but remember that if you add a link, all the two answer options will require a link answer. Step 8 : Once you’re done with the poll settings, click “ ” Step 9 Save : Add the CTA button, description, headline, and other necessary things to your video ad. And click Done when you’re through. Step 10 That’s it! You’ve just created a video poll ad. Best Practices for Facebook Poll Ads Facebook poll ads are great but only if they provide results. Like other Facebook features, there are strategies to make them work. If you’re new to Facebook poll ads and don’t know how to achieve your goal with it, here is what you need to know. Keep Your Video Ad Short Remember it’s an ad. Your video ads should be at most 15 seconds to make it effective. Videos are effective, no doubt. But the shorter it is, the more likely people will watch till the end—you don’t want to upload a five-minute video as an ad. People have short attention spans on social media. Plus, there is more information to scroll through in less time. Capture Attention Quickly The most interesting and important part of a video should be in the first three seconds. You’ve got to get and hold their attention as soon as possible. A lot of people and businesses are fighting to get it. Keep The Poll Short You’re trying to get the attention of your audience and their feedback. So keep it short and meaningful. Instead of just a “Yes” and “No” answer, ask questions that have meaningful answers. Make the language more engaging. And you’re set to get their attention and feedback. Avoid Trivial Questions Asking trivial questions attracts low engagement. The human brain naturally tends to avoid things that require much work—and trivial questions are work. So if you want high engagement and customer feedback, your question should be as simple as possible.

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Emmanuel Ajala

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