Dept. of Systemic Reform But only with a radical rethink of data ownership and entirely new social contracts — is Zuck up to the challenge? Wow, , your has certainly stirred up an interesting cornucopia of responses. What I appreciated most was your acknowledgement that is simply too large an ecosystem for one simple fix — that’s true of most of the challenges the planet faces right now. John ‘Facebook is broken’ article Facebook Finding Facebook’s systemic issue will not be easy. One way to do this is for Zuck to explore the interconnectedness of every actor in his ecosystem and how Facebook’s (and every institutional) doesn’t cater well for players. This systems thinking approach is beautifully described in the Q&A section of this enlightening talk (Q&A starts at 42:10): design all What I find interesting in is his focus on centralisation vs decentralisation, encryption and cryptocurrency (fully one third of his post). He’s a smart guy, and my guess is he’s wondering how and why FB could lead the charge in the rapidly rising . and hinted at this in to your article. Zuck’s post decentralisation movement Anne McCrossan Jonathan Bean their comments With that said, may I suggest a third scenario for FB to explore? How Facebook could lead the charge toward governance by data Governance and social contracts (the way in which we engage with each other and with institutions) are some of the most ancient conundrums of humankind and numerous examples exist proving that we are far from solving how we peacefully coexist as passengers on this planet. One method which has never been attempted (because technology has not yet allowed us to do so) is to apply . Zuck himself has hinted at this: data-driven, scientific method, trial and error to governance _Mark Zuckerberg's Harvard commencement speech centered around how we can improve life through big projects, equal…_techcrunch.com Zuckerberg tells Harvard we need a new social contract of equal opportunity Rumours have swirled that Zuck has , but I think he has ambitions far grander — a vision of . For this to work, he will have to: presidential ambitions governance by data Seek advice and guidance from forums like the and about what it would take to decentralise Facebook; Decentralized Identity Foundation Blockchain Foundation Acquire an identity platform. Contenders include , , , , , , , , , , , and ; Gem Uport Sovrin Civic Danube Netki Consent Mooti Authenteq Taqanu Bayonet SelfKey more Convert every FB account into a —this would be by far the world’s biggest and most ambitious decentralisation initiative; digital self-sovereign identity Shift data ownership ; from the platform to the individual Provide a of all user-generated data; personal data vault Introduce a (perhaps as a token) based on the value of each person’s data ( , and other players in the are already experimenting with this); Guaranteed Basic Income steemit synereo attention economy Provide a mechanism whereby the self-sovereign identity can opt-in to smart contracts which incentivise ; regenerative behaviour Convince everyone in his ecosystem that FB really does want to “give people the power”. Easy? Absolutely not. Achievable? Yes. Successfully transitioning Facebook to a fully decentralised platform AND a token-based UBI would certainly position Zuck well for prime nomination as Person of the Century. The billion dollar question is whether he will have the balls to do so. He really doesn’t have a choice if he wants Facebook to be relevant 10 years from today. Updates : Added mention of Synereo and Attention Economy. wrote a much more detailed version of how Facebook could be tokenised in June 2017, which I was only after publishing this article. If this topic interests you, I highly recommend Trent’s exceptional coverage of a complex matter: 9 Jan Trent McConaghy made aware of _…And Melt It Into the Community. Rinse, Repeat._blog.bigchaindb.com Tokenize the Enterprise

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