Embracing BYOC: Where Enterprises and Cloud Communications Providers Intersect

Introduction: The Shift to Cloud Communications

In the digital age, organizations are continually adapting to new technologies to remain competitive. One significant trend is the migration of communication platforms to the cloud. Within this context, the concept of Bring Your Own Carrier (BYOC) has emerged as an attractive option. In this article, we explore what BYOC is and how it can create a win-win situation for both enterprises and cloud communication providers.

What is Bring Your Own Carrier (BYOC)?

BYOC is a model in which a technology provider, such as Unified Communication as a Service (UCaaS), Communication Platform as a Service (CPaaS), or Contact Centre as a Service (CCaaS), enables the enterprise client to retain their existing carrier and phone numbers during migration to the cloud. There are a number of common use cases and reasons why the advantages of providing the BYOC alternative to enterprises generally surpass the drawbacks.

Preserving the Legacy

BYOC is appealing to companies undergoing digital transformation that have previously used on-premises communication systems.

Previously, when both PBX systems and contact center solutions were housed on-site, the connectivity piece was often overseen separately by a telco. The move to the cloud means that these aspects are now handled by a technology provider.

Sometimes, porting numbers is recommended, but this is not always feasible. In certain regions, like parts of Asia Pacific, this option may not be available at all. This is where BYOC comes into play, allowing companies, such as a major public train system, to retain their well-known legacy phone numbers.

In such scenarios, BYOC allows providers to stand out by offering additional value to long-standing companies, letting them keep their familiar access numbers.

Achieving Global Reach through BYOC

The second core reason to adopt BYOC pertains to regions where connectivity is particularly hard to achieve due to regulatory constraints. BYOC's flexibility can be beneficial in these cases.

With BYOC, enterprises maintain their relationship with their carrier and their existing rates, while the technology provider can access markets where they may not have coverage. Though this might lead to less control over connectivity quality, the potential loss of market entry often outweighs this minor downside.

In regions like APAC, not offering BYOC might significantly deter enterprises from adopting a provider's solution.

A New Approach to Connectivity and VoIP

The digital age has emphasized the importance of choice for businesses. They recommend porting whenever possible, as it provides greater control over connectivity options, including VoIP service. However, when porting is unfeasible, BYOC should be a viable alternative.

By offering both options, providers can ensure that their enterprise customers have the flexibility to select what suits their requirements best. This approach exemplifies a commitment to aligning technological solutions with the unique needs of different markets and industries.

Conclusion: Embracing the BYOC Model

The BYOC model has shown itself to be a practical and mutually beneficial approach for both cloud communication providers and enterprises. It enables companies to preserve legacy systems and achieve global reach while allowing technology providers to differentiate themselves in a competitive market.

The future of cloud communication seems to be closely intertwined with the BYOC model, making it an essential consideration for providers and enterprises alike. As technology continues to evolve, BYOC may become a standard practice, fostering a more flexible and adaptive communication landscape.