Too Long; Didn't Read
In 2006 Tesla was struggling to pull off the first viable version of its car, which would prove at least the first feasibility of the project. Elon Musk laid out a master plan in 2006 that would take more than a decade to roll out. Launching products will allow the company to test larger and larger segments of that same market. As the product is validated, it becomes critical to build a viable business model. It all starts by identifying what’s the segment of the market that we want to tackle first to prove the viability of the product.