Too Long; Didn't Read
<strong><em>The sites we turn to for our information, whether it be news, research or entertainment, filter our results to make them more relevant for us. It is called personalised search and it is now the norm for not only Google search results but also shopping sites like Amazon, news sites like </em></strong><a href="http://www.huffingtonpost.co.uk" target="_blank"><strong><em>Huffington Post</em></strong></a><strong><em>, Facebook and more.</em></strong>