The digital transformation of many business spheres, including grocery and food delivery, is striking. Until recently, 'going shopping' meant stopping at different stores in your neighborhood, which was a very time-consuming process. It required searching through stores and then waiting in line to check out. Now you can search and find goods in a matter of seconds, saving time, energy, and even money. Checking out becomes seamless as purchasing is automated and fast. Therefore, there is no need to spend time digging into your pockets to find acceptable forms of payment.
Although it can be quite gratifying to visit your local farmer's market or farm with eco products, the pandemic has limited our access to local farms, reinforcing the importance of farmers and grocery chains to leverage technology for online shopping.
About 15.3% more U.S. citizens have used an online grocery delivery or pickup service in 2021 than in 2020, according to a March Online Grocery Shopping Survey by research advisory firm Brick Meets Click.
Major grocery chains like Kroger, third-party companies like Walmart, and large farms offer online grocery shopping, delivery, and curbside pickup, where grocery employees load the order into your vehicle outside the store.
The Average Order Value (AOV) of the COVID-19 recovery mode has slightly decreased compared to the midst of global pandemic time. Meanwhile, it still has $8 growth compared with times before the pandemic. Also, customers became more demanding, so there is a high probability if the previously used delivery app will be unsatisfactory, customers are going to search for alternatives and that's a great time for small and medium businesses to enter the game. When thinking about expanding your business, the development of a mobile app can help you sell products online in nearby areas without a middleman and build a brand image.
The online marketplace is a reasonable idea when you're a small grocery shop and don’t want to develop your own.
However, choosing a marketplace has significant disadvantages:
As for advantages:
It is important to think about the advantages and disadvantages of this approach, considering your specific case, business maturity, and strategic plan.
You can benefit from developing your own mobile app for selling farm goods if you are:
When a farm grows, it is very important to manage your own supply chain without the need of incorporating middlemen such as store chains, markets, marketplaces. Farm markets also need to go online to keep up with demand in large cities where eco and bio products from the farm are valued. Consumers lead busy lives and they need a digital solution that will allow them to order fresh groceries quickly and easily.
Creating a grocery delivery app that will represent your offline farm market, a large farm, or grocery chain is necessary. It allows updating online grocery items available in the store, having your own delivery men, delivering particular items to customers, and managing all store-related activities. It’s all about controlling the quality of the delivered goods, making it easier for steady customers to purchase and attracting new customers.
Now that you're considering developing a mobile app for your grocery chain or farm market, it’s time to highlight the key features.
Keeping in mind all those valuable features, don't forget about app development essentials such as UX design, different payment methods, personal data security, and performance that match users' expectations.
Moreover, you can consider additional features, such as offering no-contact delivery and pickup options to meet safety standards.
Going online for farm stores or grocery chains is necessary for today’s market. It allows improving supply and demand transparency, enhancing customer engagement, and in-store shopping experiences.
Developing an on-demand grocery mobile app can be challenging unless you're prepared and have an expert marketing and development team by your side.