Too Long; Didn't Read
I recently read Business Adventures, a book <a href="https://www.gatesnotes.com/Books/Business-Adventures" target="_blank">highly recommended</a> by Bill Gates. One of the chapters of the book talks about <a href="https://en.wikipedia.org/wiki/Edsel" target="_blank">Edsel</a>, Ford’s failed division in the late 1950s. The story was so compelling that I decided to dig a bit further. Edsel’s development and marketing became a synonym for failure and have been <a href="https://www.google.ch/search?q=edsel+case+study&oq=edsel+case+study&gs_l=psy-ab.3..35i39k1.8627.9770.0.9873.10.8.0.0.0.0.277.893.0j1j3.4.0....0...1.1.64.psy-ab..6.4.892...0i22i30k1.0.6Jsxpi2hY-o" target="_blank">discussed extensively</a>. The <a href="https://en.wikipedia.org/wiki/Edsel#Edsel_and_its_failures" target="_blank">Wikipedia article</a> does a decent job at listing all theories, so I won’t get into details.