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Tech companies are not passively observing your behavior and acting as a consequence: they are influencing your behavior so you become more predictable. By conditioning your actions, companies can predict outcomes in a better way, and know better what to sell you. The site True People Search probed the privacy policies of 11 of the biggest tech companies in the world to find out exactly what they know about us. Uber stores massive amounts of data from its users, including their location, gender, spending history, and contacts, contacts, phone battery level, and even if they are on the way home from a one-night stand.