Hungover from celebrating a at publishing Tech Company Brief Issue #10, the HackerNoon team was back to work as the launch of neared. personal milestone #Noonies 2022 Unfortunately, there isn't a category for most Tech Briefs written, else I ( ) would have won it hands down; but we do have cash rewards and NFT prizes to give away across multiple categories including and and you can head on down to to participate! 🏆 the author of this brief Emerging Tech Gaming Noonies.Tech This week's tech rankings are a bit unusual in that we have new entrants making it to the top 5 (including the coveted #1), finally disrupting the monopoly (or technically the oligopoly) of tech giants playing musical chairs amongst themselves. But of the tech giants HackerNoon's team closely follows, 🍎 landed on the #2 spot. Apple Not happy with the profits in its most recent quarter, the Silicon Valley firm is planning to the number of ads you see on your iPhone and iPad in an attempt to make big bucks™. Apple on its first-party apps, but the expansion could mean finding ads in apps such as Apple Maps. This, friends, is the future and I hate it. better-than-expected expand already advertises Meanwhile, 🖥️ — which ranked at #5 this week — has been taking shots at Sony (and by extension, the PlayStation), for failing to play catch up with its mega-popular and video game subscription service Gamepass 🕹️. For its part, Sony the PS Plus as a true games-on-demand service to compete with the Gamepass, but the latest offering has to catch on as well as the Gamepass did. So Microsoft thought it would be great to school the Japanese tech giant on why that might be: in documents filed with Brazilian competition authorities, the Redmond firm suggested that Sony could if it launched its first-party games on the PS Plus day one, instead of, ya know, timing them so they join the service once everyone and their grandmas has already played it. What a burn. Microsoft highly successful relaunched failed do better Last week, we a deal by 📦 to get even more of your data. Looks like the company, which was in the #11 spot isn't stopping anytime soon, and is now expanding its so-called palm-scanning payment tech to . Palm-scanning works exactly as you'd expect it to: you scan your palm to make payments. Understandably, is about the technology. highlighted Amazon more Whole Foods locations not everyone thrilled Elsewhere, Elon Musk in 🚗 — which was listed one rank below Amazon at #12 — to finance a potential Twitter deal. ICYMI: Musk is desperately trying to walk away from the acquisition, but Twitter's having none of it. The latest sale share gives Musk access to a cool $6.9 billion in the event that Twitter forces the deal to close. Feel free to let us know if you think the deal will come through. 👾 sold more of his shares Tesla In the meantime, thanks for reading Tech Company Brief Issue #11! If you'd like to see which tech companies are rising and falling in the public consciousness, feel free to head down . See y'all next week. here PEACE! ☮️

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