Robin Thurston, the tech-savvy founder of MapMyFitness and current CEO of , shares key insights for developers and tech entrepreneurs in his latest with Kyriakos from : Outside podcast TERRAAPI 10 Key Insights Leverage APIs and Platforms: MapMyFitness was built on top of the Google Maps API, showcasing the power of leveraging existing APIs and platforms to create innovative products. Embrace Mobile Development: Robin recognized the potential of mobile use cases early on and built one of the first iPhone apps, MapMyRun. Developers should stay ahead of emerging trends and embrace new technologies. Agile Development: MapMyFitness had a technology-driven culture with an agile approach. The team iterated quickly, wasn't afraid to break things, and focused on customer-driven development. Utilize Feedback Loops: The MapMyFitness team used Zendesk to methodically review customer feedback and prioritize development tasks. Developers should value user feedback and use it to guide product improvements. Timing Matters: Being among the first apps in the App Store and getting featured by Apple and AT&T were crucial for growth. Developers should consider timing and distribution when launching products. Content as a Tech Strategy: Robin believed in building a subscription business with content rather than hardware. He saw content as a way to increase user engagement and retention on the platform. Build Reward Mechanisms: With Outside, Robin aims to build technology with strong reward mechanisms to encourage outdoor time. Developers can use gamification and behavioral science to create compelling user experiences. Tech for a Greater Good: Robin's mission is to promote outdoor activities and improve global health through technology. Developers have the power to create tech solutions that positively impact society. Robin's journey highlights the importance of leveraging APIs, embracing mobile development, using agile methodologies, and building technology for the greater good. Developers can draw inspiration from his innovative approach and mission-driven mindset. Read the full story Full Podcast

How Fitt Insider Started With
a Newsletter and Reached The
Top of the Fitness Industry

👨‍💻 Developer Insights From Robin Thurston: Founder of MapMyFitness and CEO of Outside

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