Deep Dive: Is Maropost a Better Alternative to Shopify?

In the e-commerce realm, Shopify has long dominated as a key player, becoming nearly synonymous with online retail. Boasting a plethora of features, integrations, and customization options, it's no wonder that businesses large and small have flocked to the platform. However, Maropost has recently emerged as a compelling alternative, capturing the attention of users in search of a more tailored solution.

So, why are users now gravitating towards Maropost despite Shopify's prominence in the industry? Let's dive into the discussion and uncover what sets Maropost apart as an e-commerce contender.

First, it's important to note that up until very recently, Maropost and Shopify were very different platforms. While Shopify is primarily an e-commerce platform, Maropost focuses on marketing automation and customer engagement. For those looking for a platform to help manage marketing campaigns and improve customer engagement, Maropost was always the better choice.

Founded by Ross Andrew Paquette in 2011, Maropost quickly became a leading marketing automation and customer engagement solutions provider. The platform offered (and continues to offer) an integrated suite of tools that can help businesses manage all their marketing channels in one place, including email, SMS, social media, push notifications, and more.

Recently, however, Maropost has revealed a new, unified platform that offers much more than just marketing. Having acquired several new businesses recently, including Australian powerhouse Neto, Maropost Commerce Cloud has become a B2B and multi-channel e-commerce platform that provides an all-in-one solution for e-commerce, inventory management, order management, and shipping labeling.

It also now offers Advanced POS software with outstanding omnichannel features (formerly Retail Express) as well as a best-in-class site search capability (formerly Findify) which offers AI-powered search, merchandising, recommendations, and collections.

Given this shift, it’s no wonder merchants are flocking to Maropost in greater numbers than ever before.

Another key differentiator of Maropost lies in its advanced artificial intelligence capabilities. The platform includes predictive analytics and machine learning algorithms to help businesses personalize their marketing campaigns and improve their targeting and segmentation. This leads to higher conversion rates and a better ROI on your marketing spend.

Maropost is also scalable – it can handle businesses of all sizes, from small startups to large enterprises. The platform is highly customizable and can be tailored to meet the specific needs of each business – and more merchants than ever are starting to take note.

At the end of the day, however, whether Maropost is truly a better fit for you than Shopify depends on your specific needs and goals. Shopify performs well as a comprehensive e-commerce platform. But if you're looking to improve your marketing automation, customer engagement, platform capabilities, POS software and/or your e-commerce site search, the new, unified Maropost seems to be the way to go.

To learn more about Maropost, go to www.maropost.com or follow on socials via LinkedIn, Facebook and Instagram.