Too Long; Didn't Read
The number of American users with at least one social media profile decreased in 2018. For the first time since the creation of mainstream social media platforms, the number of U.S. social media users with a profile decreased. Decentralized social media could put power back in the user’s hands. The technology can return control of personal data to users while still allowing marketers to deliver targeted ads. It is estimated that social media marketers could be losing up to $16.4 billion, making content for fake bots.