Hi there! If this is your first time here, you may be interested where I lay out ground rules, and describing my current idea. I , a little every day, what I’m working on. in day zero in day one document Let’s talk about pricing! We discussed yesterday that we’re now looking to convince some businesses to part with their cold hard cash, to push this project from “ ” to “ ” I’m getting some (awesome!) email subscribers Hey, this is actually one step closer to a sustainable business Some time ago, I stumbled onto a Hacker News post: “ ” In that thread, Patrick McKenzie (patio11) offered up an MicroConf talk by Jason Cohen. Ask HN: What are some ‘must watch’ talks? amazing If you have an hour of time available and are interested in pricing, I definitely think Jason’s talk is worth a watch. He’s an engaging speaker and that hour will fly by: https://vimeo.com/74338272 I’m subscribing to many of Jason’s strategies when it comes to this early version of pricing for . Bystander.io I can only work with napkin math to estimate my costs at this time. But I’ll also be researching similar companies and their pricing strategies. I’m focusing on the pricing tiers they offer, the price, and the primary metered “thing” (pageviews, events, stored user sessions, etc.) This spreadsheet is quite long, but here’s how simple it looks: And I’ve found a few that store data similar to what my session tracking will look like (my primary metered “thing”) which helps in checking my cost estimates against what a few businesses in a similar space have in production. When it comes to pricing, I have to remind myself that we’re selling to . It’s easy to have my consumer hat on, and start price gouging myself before I even have this thing out the door. businesses Plus, if no one at all thinks your pricing is too high, your price probably isn’t high enough. With that said the early pricing iteration looks like: I still want to add an annual opt-in, which discounts the price by two months. The idea behind annual opt-in is: more money is better than a little more money in the future — I can turn around apply that larger annual opt-in sum into custom acquisition. now Of course, this is getting ahead of myself a bit, but it will be nice to build with this strategy in mind early. Hooking up and actually offering the 50% discounted pre-order for early access subscribers starts tomorrow. Stripe I don’t yet have any updates about the ads were testing . I failed to anticipate how long the review process was for new advertiser accounts. from yesterday And understandably so! I can imagine they get an influx of people trying to advertise on Black Friday through Cyber Monday. Which, come to think of it, I bet that also explains the inflated bidding prices I saw this weekend. So, the delay will probably save us a bit of money! Tomorrow, Day 11 We’re hooking up Stripe and putting that pre-order flow in Lots of outreach, I want to make a big push now I have a ton of feedback on the landing page from a few kind folks on Medium from my , and on my . I want to organize that feedback and make a list of things I’d like to test, and start planning on some improvements I for sure want to get started on. day 8 post Indie Hackers post I’ll catch you tomorrow! Thanks for reading. And of course, feel free to email me with any questions or feedback! My email is available . on my personal site where this was originally published : Checking in : Torching some cash Forward to day 11 Back to day 9