CryptoKitties: A Marketing Love Letterby@iamdarbycox
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CryptoKitties: A Marketing Love Letter

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CryptoKitties is a game that can most easily be described to anyone who is familiar with the 90’s as collectible & breedable digital beanie babies. The company created 3 kitties designed after Steph Curry, one of which was auctioned off by Curry himself, and the remaining two utilized in regular gameplay. You pay for these in Ether, and breeding them costs you Ether. This sounds like a gaming term, but in this case, actually isn’t.

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@iamdarbycox

Darby

Creative Entrepreneur. Start-Ups & E-Commerce focused.


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