The article was written by NERA-Team from [Neweraenergy](https://medium.com/neweraenergy) thus all credits goes to them. New Era Energy (NERA) is a blockchain-enabled certification platform for measuring clean energy footprint for both individuals and organisations.\n\n“_The environment is where we all meet; where all have a mutual interest; it is the one thing all of us share_.”\n\n**Lady Bird Johnson, First Lady of the United States (1963–1969)**\n\nThe first lady had a great point, and that was more than a 100 years ago. Not much has changed regarding our reliance on the environment and we doubt it ever will.\n\nWe are at a crossroads in our history as the dominant species on the planet, especially where new technology is crossing sacred boundaries regarding ecological viability and sustainability. Taking in a bird’s eye view of the jumps in technology, especially during the last 10 years, many informed readers are undecided whether tech has taken more from the environment instead of giving back. Indeed, the latest environmentally relevant information in block chain technology is a tug of war, as evidenced in an [article](https://medium.com/neweraenergy/bitcoin-mining-and-its-impact-on-global-warming-922a21217e78) by Andy Tan, co-founder of NERA.\n\nWe know that blockchain tech and mining for bitcoin, ethereum etc. requires massive amounts of energy, which adds to the problem of global warming; we also know this tech is here to stay. However, as with every other man-made creation, our inventions need refinement so it becomes a positive checkmark in favor of the planet.\n\n!(https://hackernoon.com/hn-images/1*GZRQ9QCLPVjZerQj4X2s1w.png)\n\n#### What is Blockchain?\n\n_“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”_\n\n**_Don & Alex Tapscott, authors Blockchain Revolution (2016)_**\n\nMost people seem to have a very vague or roundabout idea regarding what blockchain is. What they seem to readily agree on is that it’s made many a millionaire.\n\n#### What is Blockchain Technology?\n\nSimply put, blockchain can be viewed as a spreadsheet or ledger that’s digitally reproduced across multiple networks, these networks continually update the ledgers (ledger by ledger forming blocks) with no centralized system managing the records.\n\nSince these records are hosted across millions of networks globally, blockchain is currently regarded as hackerproof, something most of us will appreciate in this digital age.\n\n#### What are Tokens?\n\nTokens are a representation of a particular asset or utility, much like shares in a company. Tokens can represent any assets that are fungible and tradeable, from commodities to loyalty points to other types of cryptocurrencies.\n\n#### What are Smart Contracts?\n\nA smart contract (crypto contract) is a digital program that directly controls the transfer of digital assets and currencies between parties. This type of contract defines the rules and regulations much like a traditional contract, with the bonus that it automatically enforces those obligations. These contracts are stored on the ledgers forming a blockchain.\n\nBlockchain can be publically accessible or privately defined.\n\n!(https://hackernoon.com/hn-images/1*ZQsHH-_wmf_6MKDpqkUpLA.jpeg)\n\n### What does New Era Energy (NERA) do?\n\nTo start, NERA does not shy away from the tough questions. We readily acknowledge that tech requiring mammoth amounts of energy is not what the planet needs, especially now. We also know that blockchain technology has become such a global phenomenon that one cannot dispose of it.\n\nNERA’s creators had both interest and vast experience in the clean energy and finance sector. The thought was to merge the two industries together to create an opportunity that establishes a platform easily accessible to the public and private sectors.\n\nNERA’s main aim is to create easy access to much-needed capital for renewable energy developers. In addition, we want these projects to not only encourage public interest and investment, but we hope to create an infinite loop of renewable, sustainable energy initiatives on a global scale.\n\n#### The NERA platform\n\n!(https://hackernoon.com/hn-images/1*Ei6hQaMwA_CA8RM9sD4ZdQ.jpeg)\n\nNERA\n\nThe NERA platform offers smart contracts to ensure your investments maintain a premium level of security and transparency. As mentioned in our [whitepaper](https://newera.energy/NEE_ICO_White_Paper.pdf), the platform provides an efficient method of the reporting and surrendering of carbon emission data and certificates to regulating bodies that enable safe energy trading. This means:\n\n● Easy access to capital for much-needed sustainable energy projects across the globe\n\n● Easy access to sustainable projects\n\n● A double-bonus in that one can become financially successful while reducing your carbon footprint!\n\n#### NERA gives back\n\nWe value our investors and encourage developers to contribute 3–5% of their profit to support the NERA ecosystem. This is recycled into the system via the buying back of NERA tokens which ensures a standard of value is maintained for all token holders, as well as creating a demand for the tokens itself.\n\nWe believe in transparency, this led to a new global patent-pending standard that records carbon emission, waste-reduction etc. This data will be recorded and tokenized in the blockchain and referred to as Emission Reduction Units (ERU). This, in turn, becomes a smart contract and the only commodity to trade for NERA Tokens. We have taken these steps to ensure that “mining” for our tokens aren’t merely for financial gain but to encourage interest and investment in renewable energy development.\n\nOur core principles are based on 3 things:\n\n● Decarbonization\n\n● Decentralization and,\n\n● Digital\n\n!(https://hackernoon.com/hn-images/1*kvxptWPhwrMMj3cYre2g7g.png)\n\nOur hope is to become the next generation utility token, accepted on a global scale by those willing and able to help revolutionize the clean energy movement. What are you waiting for?\n\n\\_\\_\\_\\_\n\nKeen to find out more about New Era Energy? Join the conversations on our [Telegram](https://t.me/NERAOfficial) group, or follow us on [Twitter](https://twitter.com/NERA_Official).