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Software teams can take a similar approach to building and maintaining a healthy engineering culture by celebrating deployments. The idea here is to raise the visibility of deployments and make them the pinnacle of developer activity. It's a fun way to encourage your team to live its values through deployments. Don Brown is a co-founder/CTO of Sleuth, a deployment tracker. Try Sleuth today at the end of the year. You need to track, visualize, and communicate your team's values through your code deployments.