In the never-ending quest for
What is it, and does it matter for business owners and entrepreneurs? We'll explore the answer to this question in this post.
Let's break down what content atomization is and how you can use it to grow your own business.
Atomization means treating something as if it's made of small, discrete pieces. It also means to reduce to fine particles.
When it comes to content and marketing, content atomization is breaking down your content or a major theme into smaller, more manageable pieces.
From a low-level perspective, content atomization could be turning a long pillar post into a number of new posts that focus on each aspect of the pillar content. From a higher-level perspective, this could be taking a broad topic that you want to rank for and creating an entire content strategy around it by breaking it down into smaller, more manageable goals. And you can even create smaller campaigns to target these goals.
There are several benefits to using a content atomization strategy:
Now that we've covered content atomization and why it matters, let's look at how you can apply it to your business. These steps are guidelines for atomizing your content but what's important is understanding the goal of atomization - when you do this, you'll approach it the right way.
The first step is to start with a broad theme that's relevant to your business. This could be as broad as your entire
For example, a travel blog might focus on 'travel hacks'. And a theme like this has a lot of potential for content atomization. It could easily create content about leveraging credit cards, airline loyalty programs, and more.
Once you have a broad theme, it's time to start identifying sub-themes and topics. For example, if we continue with the 'travel hacks' theme from above, a sub-theme could be 'airline loyalty programs. And from there, you can start brainstorming different topics such as 'how to get the most out of airline loyalty programs' or 'the best airline loyalty programs for international travel'.
Almost every sub-theme has the potential for further atomization. As a result, you have an incredible amount of content that you can work with.
Once you have a list of sub-themes and topics, it's time to start creating a content series. A content series is a great way to atomize your content because it allows you to focus on one topic at a time.
For example, let's say you want to create a series about 'affordable travel hacks' for your
Now that you have a content series planned out, it's time to start thinking about other content formats. This is where you can get creative and mix things up.
For example, let's say you're doing a series on 'affordable travel hacks'. You could easily create a series of blog posts that you write and publish regularly.
Another format you can use is an online course. Using an
But that's not it; you can also create podcasts, audio content, social media posts, and a series of email content for your audience. And if you're feeling adventurous, you can even do an ebook series for audience members who love and need more content.
Now it's time for the final step: creating content. This is where you put all your plans into action and start cranking out content.
If you're doing a blog series, start writing and publishing your posts on a regular schedule. Start recording your lectures and uploading them if you're doing an online course.
The key is to pace yourself and focus on hitting smaller goals along the way.
Another critical suggestion is to hire a freelancer or a content agency to help you with the heavy lifting. Just getting a little bit of help can make a world of difference to how quickly and effectively you can execute your content atomization strategy.
Once you have your content series created, it's time to promote it. In fact, atomizing your content naturally leads to compelling marketing strategies that your audience will love.
When you break down your overall theme into smaller sub-themes and content series, you make it easier for people to consume your content.
And when you launch a course or email series, you give people something to look forward to. Not to mention, you engage your audience over more extended periods.
So, make sure that you let people know that you're creating new content. Invite people to
Do whatever you can to get the word out there and you'll be sure to see success.
Content atomization is a great way to make the best use of your thought leadership and business knowledge. It allows you to create more content, in different formats, and for different audiences.
Not only does this help you attract new readers and followers, but it also keeps people engaged with your brand over more extended periods of time.
So, if you're looking for a way to take your