The depth and breadth of ZoomInfo’s database has enabled us to prospect better accounts and bring in larger deals. In fact, since bringing on ZoomInfo the average company size we’re closing has grown by 2.5x."

Michael Cox Email & Phone Number | Chief Executive Officer at ...

Analysts said that lower visibility into the timing of the company's hiring rebound and waning fundamentals are weighing on ZI's growth outlook. They also described the company's Q3 earnings as "mixed," adding that the company also posted soft forward guidance.

'Waning fundamentals' weighing on ZoomInfo Technologies - Goldman Sachs

Check out the companies making headlines before the bell. WeWork — Shares plunged 35.5% following a report in the Wall Street Journal that the shared workspace company is planning to file for Chapter 11 bankruptcy protection as soon as next week.

Stocks making the biggest moves premarket: AMD, WeWork, Wayfair, Humana and more

Fintel reports that on October 31, 2023, JP Morgan maintained coverage of ZoomInfo Technologies (NASDAQ:ZI) with a Overweight recommendation. Analyst Price Forecast Suggests 111.21% Upside As of October 5,

JP Morgan Maintains ZoomInfo Technologies (ZI) Overweight Recommendation

Fintel reports that on October 31, 2023, Canaccord Genuity maintained coverage of ZoomInfo Technologies (NASDAQ:ZI) with a Buy recommendation. Analyst Price Forecast Suggests 66.65% Upside As of November 1,

Canaccord Genuity Maintains ZoomInfo Technologies (ZI) Buy Recommendation

Despite a tough business environment, ZoomInfo’s revenue exceeded expectation in the most recent quarter, continuing to grow over last quarter and last year. Though, executives aren’t predicting much

Vancouver-based ZoomInfo reports revenue increase for third quarter

ZoomInfo Technologies (NASDAQ:ZI) released its Q3 results, posting an EPS of $0.26, slightly above the market prediction of $0.25. The company’s revenue for the quarter rose by 9% from the previous year, reaching $313.8 million, surpassing the ...

ZoomInfo Technologies Shares Drop 12 percent Despite Q3 Beat

ZoomInfo Technologies Inc. (NASDAQ:ZI) surprised investors by beating earnings expectations in the third quarter of 2023 with reported EPS of $0.26, higher than the expected $0.24. The company’s strong financial performance showcases its ability to ...

ZoomInfo Technologies Inc. Exceeds Earnings Expectations with Q3 Results

ZoomInfo Technologies Inc. (NASDAQ: ZI) shares are trading lower Tuesday. The company reported its third-quarter financial results on Monday.

What's Going On With ZoomInfo Technologies Stock?

Operator: Good day and thank you for standing by. Welcome to the ZoomInfo Third Quarter 2023 Financial Results Conference Call. At this time, all participants are in a listen-only mode.

ZoomInfo Technologies Inc. (NASDAQ:ZI) Q3 2023 Earnings Call Transcript

ZoomInfo Technologies

zoominfo

By some estimates, investing in the IPOs of the 75 or so SaaS companies would have netted you 5x in less than 5 years. That’s the kind of math that makes even the world’s best investors drool, and considering the target for most private market investors is 3x, and that do in any liquid security, it makes this all the more interesting. Common wisdom dictates that recurring, and predictable, revenue streams is what makes these cloud companies more interesting for investors. Another argument is that the investments are particularly downturn proof, since the sales have been done long ago. Private vs public markets — a size differential And yet, the sizes are still a fraction of the larger enterprise companies, compared to not just Microsoft, but SAP, Oracle or even Salesforce. In the original SaaS wave, Salesforce, ServiceNow and Workday surfed the wave to build giants in the field, and its finding and exploiting exactly those types of mega waves that’s necessary for the next generation of mega companies to emerge. Within the world of evolutionary biology there’s a fact. When an ecosystem is less exploited, when a new niche opens up, there is a rush to fill it. And there emerges large species who take it over effectively! But when an ecosystem is crowded, when availability of niches is lower, you see high levels of competition within its constituent species, the outcome is that no individual species gets to huge anymore. And that’s as apt an analogy as exists in this new enterprise ecosystem universe we find ourselves in. The paradox here is one of having a consistent worldview. Never has it been easier to create private unicorns, or even decacorns, because of the combined trends of capital availability and push for efficiency from every part of the corporate value chain. And conversely it’s also much tougher to build something that’s much larger. The law of small numbers applies here of course, but any time a company threatens the dominance of the true giants of the technology world, they get outcompeted or bought. So in fact what we’re seeing is a divergence. In the private markets, these companies are even more attractive, because now there’s ample evidence that you can create a decacorn through exploiting one (or one plus a couple adjacent) niche, and that’s a large enough exit potential that it trivialises the factor. But at the same time if you are a late stage investor or a public market investor, it looks much harder, since it’s tougher to see where the 5x upside could come from if you can be bought/ copied by a large software house to bring the tech and product inhouse. There’s a reason quasi-public investors bring multiple billions to bear in the private markets. This liquidity is more a sign of cash seeking yield and being forced to look at unfamiliar instruments, led by the fact that since you can’t wait for the IPO and invest in the best companies then, you have to invest earlier. How long this will last is another question, but the fact that private companies are being forced to mature faster creates a whole new market dynamic that enterprise companies, for one thing, are taking advantage of! Considering the barrage of public offerings coming our way including IPOs, direct listings, SPACs and more, its worth having a look at whether the potential for public market IPO investing still holds! All of it to say come on now that the Covid situation has been exacerbated around the western world, and the economy’s effectively shut down for close to a quarter, it’s worth looking at what some of those IPOs are likely to bring. Case in point, Zoominfo. ZoomInfo teardown ZoomInfo provides go to market intelligence for sales and marketing professionals. They provide named account reps, including emails, direct phones, org charts, technology charts, location, and biographies. They’re primarily focused on the SMB segment, though they have had some traction within larger enterprises as well. The biggest competition for them is still LinkedIn, whose Sales Navigator product is of a similar size, though it only provides a smaller proportion of the overall functionality. Essentially if you work in sales or marketing, and want to get information about your prospective customers or competitors, then they’re the main place to get that. Zoominfo S1 The market is supposedly $24 billion TAM, so there’s plenty of room for growth left.! History Courtesy Nathan Latka Blog DiscoverOrg paid around $750m for ZoomInfo, which had in turn been acquired just a year and few months ago by Great Hill Partners for $240m. The valuation multiple was 8.6x TTM revenues. The biggest competitor is of course LinkedIn Sales Navigator, which also has $350–400m in revenues and growing. Metrics The saas metrics seem strong — 10x LTV/CAC, >90% growth seen in Q1 reaching $102m, 30 day sales cycle, 109% net revenue retention, c.10% operating margin. However a big point to note is that the growth has come from inorganic growth, with the biggest boost coming from the DiscoverOrg/ ZoomInfo acquisition. Without this the growth is much lower in the 40%-50% area, which is still good considering the scale, but not necessarily spectacular. Zoominfo S1 In 2019, ZoomInfo had $334.6m in revenue and $36 million in operating profit. This is a pretty hefty multiple of 47x annualised sales, and if they hit the end of the year plan it’ll still be a very high 31x multiple They’re primarily a long-tail focused company, with 14k+ customers, though with renewed enterprise focus they now have 580+ customers who pay them >$100k ACV, and 18 customers paying >$1m ACV, including DocuSign, SAP and Zoom They only started their enterprise sales team properly in 2018 <10% of revenues come from outside the US IPO Not only did they end up pricing it at $21 a share, the range originally was $16-$18, then moved up to $18-$20, and the price ended up beating it. The shares opened north of $40, and settled at $50 now, giving it a $19B market cap. In typical valley fashion, the IPO doesn’t provide any voting rights however, and the company has $1B+ of debt load it’s sitting on. There’s also a relatively low float too it looks like, with 44.5 million shares compared to 393 million total. Despite the woes, the IPO market for SaaS companies is pretty solid. A look at the US broader IPO market shows the growth metrics and the market interest, shown in the day one trading pop of 48%. Courtesy Renaissance Capital Sales motion DiscoverOrg, according to an interview done a year+ ago, has 100 sales development reps. Each day they dial with Frontspin, use Outreach and Salesloft as email automation where data flows from DiscoverOrg into Salesforce and then out to these tools. Each day these 100 SDRs have 80–150 accounts they must dial, split as outbound, inbound and SWAT teams. Target is 20 completed demos per AE, and 5 AE and 5 SDR are grouped together. They also have a dedicated learning and development team who focus on training the customer, then pass on the Customer Service Managers who have a quota on upsell (115%) and prevention of churn (min 90%). Challenges to growth Data accuracy is incredibly important, but harder to ensure at scale — it seems like the toughest one to continually scale without consistent investment in quality assurance, and keeping data up to date Low product stickiness — it’s a category wide problem in that switching costs are not that high for most use cases The competition whenever companies focus on broadening their access is LinkedIn Sales Navigator obviously covers a much broader range of people/ companies, though their product is less fit-for-purpose Growth through acquisitions — iProfile, Rainking, Komiko, Neverbounce and the biggest ZoomInfo. They now cover 14 million global businesses and 120 million professionals — how much longer can the streak continue … They probably will have to go into adjacencies in order to build a bigger moat and justify their market cap. How much of this can continue to happen depends on whether they can continue their profitable growth trajectory driven by smart acquisitions, and the ability to increase penetration into the $24B market. For now, it seems expensive for what it is, a solid saas company without growth driven through inorganic avenues, and without significant enough product differentiation.

SaaS IPOs and a Zoominfo S1 mini teardown

Hi everyone, I am really excited to present some of the insights and strategies that shaped my journey in digital tech business development, AI, and global market expansion. A Bit About My Background 📝 With 14+ years of international experience in the United States, Europe, China, and Southeast Asia, I have operated in nearly all walks of businesses. The work has taken me from building AI and ML solutions for Yandex and Toloka to running international sales for large enterprises, and even launching subscription services for millions of users across Asia. I want to share some strategies and lessons learned in this post, hoping to help you navigate this complex world of business development, lead generation, and AI-driven growth. How to Build a Sales Engine Without a Massive SDR 🏆 Building global door-opener teams doesn't always have to mean pounding the pavement with dozens of SDRs. I have built completely new international business operations for 7 companies. One of the most impressive was for pro-glance.com, an expansion from zero to exporting into 35 countries within six months. This is how we did it: Data-driven targeting: By focusing on perfectly accurate Ideal Customer Profiles, we could focus our efforts where they would reap the most value.
Negotiation Mastery: I learned how to manage a deal from multiple continents, where cultural nuances and negotiation tactics really made a difference in closing key partnerships.
**Resource Efficiency:**We focused on building a system that maximized impact with minimal resources, instead of building a huge sales force. Unorthodox partnerships can magic your business overnight—and they are usually the last things you expect. While working at RPC LLC, I was leading sales for the company in international markets since the pandemic. We closed multiple deals, each above $100,000, with Chinese partners, and all that with a shoestring marketing budget due to the closed borders of these countries. Key takeaways: 💥 Cultural Competence: My fluency in Mandarin was used to leverage trust and relationships beyond belief.
With a meagre marketing budget of $1,000, we were able to win hearts and get our job done excellently. This was possible due very specific and niche outreach in Chinese social media and also through accurate lines of networking. Think first, where your leads might be, what do they use, and what they read, so you can get in front and catch them. Despite all, cold calling doesn’t work, you need to engage smartly, and find those who really might be your customers starting from SEO and social media content up to search engine ads.

Long-Term Relationships: Partnerships do not mean a short-term gain. It is the relationships that helped us to secure continuous growth even in the most adverse of situations. Build trust with your potential partner, even if he doesn’t show interest in your product right now, he might help you with networking or other means. From Content Moderation to AI-Driven Success 🏦 🎰 The rise of AI has been a game-changer. At Yandex Toloka, I led efforts from development to launch in creating AI/ML solutions that are being used in a wide variety of mission-high scenarios, from content moderation to fraud detection. Here are a few highlights: Search Optimization for E-commerce Giants: Develop and implement search relevance models for big e-commerce players, from Zalora to Tokopedia, in a way that would optimize their search engines, making them better for customers and increasing the conversion rate. Content Moderation at Scale: Development of an AI content moderation system attuned to vast amounts of text, video, and image content produced daily across multiple languages and regions in Southeast Asia.


Advanced AI Applications: Projects in this portfolio include checking weather conditions using IBM Watson to developing a stock market fraud detection model. They show the adaptability and strength of Artificial Intelligence in solving a wide range of complex problems. Whether you are trying to leverage AI in your business for success or developing a B2B SaaS in generative AI, I have designed and outlined frameworks and methodologies that take you through the process seamlessly. When you’re trying to acquire leads within AI market, everything becomes more complex and you should be super sharp with your outreach. Types of lead generation and methods: 💥 Firstly, you should understand there 2 types of lead generation: inbound and outbound. Inbound is when you use GoogleAds or SEO to acquire warm leads that already showed some interest to your topic or even to your solution personally. Outbound is when you try to outreach through cold calling, LinkedIn messaging and emails cold leads that most probably didn’t show any interest or have little interest to what you’re doing/selling/promoting. For B2B SaaS products you should have both (inbound and outbound) and it might take time to set up efficiently the sales pipeline and marketing engine, but efficiency and accuracy are the keys to the door that will boost your sales. You will have to experiment in variety of ways and methods. One of the tools that helped me and which is crucial for both outbound and inbound lead generation is Zoominfo, and particularly “Buyer Intent” feature that shows you which leads showed interest to your topic and potentially your product. You can check for alternatives - Seamless.ai, Telescope App etc. Secondly, never forget to create target lists of companies and ICP profiles, this could help not only you, but other team members to identify which companies are crucial for you to get to and they will help you acquiring leads from them. Thirdly, for cold lead generation you should post a lot and use influence marketing. Think of tools like Ivee, Lempod, chatGPT and others that might help you launch your B2B influence marketing and generate leads as well. Building a B2B Empathetic AI Business 🪄 Currently, I'm building a B2B empathetic artificial intelligence business at Ex-human that would fundamentally change how humans interact with machines. Our goal is to create naturally human-like, empathetic, multimodal conversations long before any tool can be built, such as ChatGPT or DALL-E. This is what we are doing now: Next-gen GTM Strategies: Launching new technologies in competitive markets needs a savvy go-to-market strategy. Leading with this approach, we fuse both inbound and outbound lead generation with digital performance marketing to pave the road to success.


Cross-Industry Applications: Our AI technology is versatile, as shall be the applications in a broad range: in-game NPCs to dating sites, smart gadgets, and AR/VR environments. I am quite excited to share more with you as we continue to build and refine our strategies. To Close I hope these insights shared valuable strategies and perspectives that you can replicate in your own ventures. I for sure have had my own journey full of lessons learned across industries and markets; I am always open to sharing more. Do not hesitate to contact me in case of any questions or thoughts. Let's grow and learn together! Hi everyone, I am really excited to present some of the insights and strategies that shaped my journey in digital tech business development, AI, and global market expansion. A Bit About My Background 📝 A Bit About My Background With 14+ years of international experience in the United States, Europe, China, and Southeast Asia, I have operated in nearly all walks of businesses. The work has taken me from building AI and ML solutions for Yandex and Toloka to running international sales for large enterprises, and even launching subscription services for millions of users across Asia. I want to share some strategies and lessons learned in this post, hoping to help you navigate this complex world of business development, lead generation, and AI-driven growth. How to Build a Sales Engine Without a Massive SDR 🏆 How to Build a Sales Engine Without a Massive SDR Building global door-opener teams doesn't always have to mean pounding the pavement with dozens of SDRs. I have built completely new international business operations for 7 companies. One of the most impressive was for pro-glance.com, an expansion from zero to exporting into 35 countries within six months. This is how we did it: Data-driven targeting: By focusing on perfectly accurate Ideal Customer Profiles, we could focus our efforts where they would reap the most value. Negotiation Mastery: I learned how to manage a deal from multiple continents, where cultural nuances and negotiation tactics really made a difference in closing key partnerships. **Resource Efficiency:**We focused on building a system that maximized impact with minimal resources, instead of building a huge sales force. Data-driven targeting: By focusing on perfectly accurate Ideal Customer Profiles, we could focus our efforts where they would reap the most value. Data-driven targeting: Negotiation Mastery: I learned how to manage a deal from multiple continents, where cultural nuances and negotiation tactics really made a difference in closing key partnerships. Negotiation Mastery: **Resource Efficiency:**We focused on building a system that maximized impact with minimal resources, instead of building a huge sales force. Unorthodox partnerships can magic your business overnight—and they are usually the last things you expect. While working at RPC LLC, I was leading sales for the company in international markets since the pandemic. We closed multiple deals, each above $100,000, with Chinese partners, and all that with a shoestring marketing budget due to the closed borders of these countries. Key takeaways: 💥 Key takeaways: 💥 Cultural Competence: My fluency in Mandarin was used to leverage trust and relationships beyond belief.
With a meagre marketing budget of $1,000, we were able to win hearts and get our job done excellently. This was possible due very specific and niche outreach in Chinese social media and also through accurate lines of networking. Think first, where your leads might be, what do they use, and what they read, so you can get in front and catch them. Despite all, cold calling doesn’t work, you need to engage smartly, and find those who really might be your customers starting from SEO and social media content up to search engine ads. Long-Term Relationships: Partnerships do not mean a short-term gain. It is the relationships that helped us to secure continuous growth even in the most adverse of situations. Build trust with your potential partner, even if he doesn’t show interest in your product right now, he might help you with networking or other means. Cultural Competence: My fluency in Mandarin was used to leverage trust and relationships beyond belief. With a meagre marketing budget of $1,000, we were able to win hearts and get our job done excellently. This was possible due very specific and niche outreach in Chinese social media and also through accurate lines of networking. Think first, where your leads might be, what do they use, and what they read, so you can get in front and catch them. Despite all, cold calling doesn’t work, you need to engage smartly, and find those who really might be your customers starting from SEO and social media content up to search engine ads. Cultural Competence: My fluency in Mandarin was used to leverage trust and relationships beyond belief. Cultural Competence: With a meagre marketing budget of $1,000, we were able to win hearts and get our job done excellently. This was possible due very specific and niche outreach in Chinese social media and also through accurate lines of networking. Think first, where your leads might be, what do they use, and what they read, so you can get in front and catch them. Despite all, cold calling doesn’t work, you need to engage smartly, and find those who really might be your customers starting from SEO and social media content up to search engine ads. Long-Term Relationships: Partnerships do not mean a short-term gain. It is the relationships that helped us to secure continuous growth even in the most adverse of situations. Build trust with your potential partner, even if he doesn’t show interest in your product right now, he might help you with networking or other means. Long-Term Relationships: Partnerships do not mean a short-term gain. It is the relationships that helped us to secure continuous growth even in the most adverse of situations. Build trust with your potential partner, even if he doesn’t show interest in your product right now, he might help you with networking or other means. Long-Term Relationships: From Content Moderation to AI-Driven Success 🏦 🎰 From Content Moderation to AI-Driven Success The rise of AI has been a game-changer. At Yandex Toloka, I led efforts from development to launch in creating AI/ML solutions that are being used in a wide variety of mission-high scenarios, from content moderation to fraud detection. Here are a few highlights: Here are a few highlights: Search Optimization for E-commerce Giants: Develop and implement search relevance models for big e-commerce players, from Zalora to Tokopedia, in a way that would optimize their search engines, making them better for customers and increasing the conversion rate. Content Moderation at Scale: Development of an AI content moderation system attuned to vast amounts of text, video, and image content produced daily across multiple languages and regions in Southeast Asia. Advanced AI Applications: Projects in this portfolio include checking weather conditions using IBM Watson to developing a stock market fraud detection model. They show the adaptability and strength of Artificial Intelligence in solving a wide range of complex problems. Search Optimization for E-commerce Giants: Develop and implement search relevance models for big e-commerce players, from Zalora to Tokopedia, in a way that would optimize their search engines, making them better for customers and increasing the conversion rate. Content Moderation at Scale: Development of an AI content moderation system attuned to vast amounts of text, video, and image content produced daily across multiple languages and regions in Southeast Asia. Search Optimization for E-commerce Giants: Develop and implement search relevance models for big e-commerce players, from Zalora to Tokopedia, in a way that would optimize their search engines, making them better for customers and increasing the conversion rate. Content Moderation at Scale: Development of an AI content moderation system attuned to vast amounts of text, video, and image content produced daily across multiple languages and regions in Southeast Asia. Search Optimization for E-commerce Giants: Advanced AI Applications: Projects in this portfolio include checking weather conditions using IBM Watson to developing a stock market fraud detection model. They show the adaptability and strength of Artificial Intelligence in solving a wide range of complex problems. Advanced AI Applications: Projects in this portfolio include checking weather conditions using IBM Watson to developing a stock market fraud detection model. They show the adaptability and strength of Artificial Intelligence in solving a wide range of complex problems. Advanced AI Applications: Whether you are trying to leverage AI in your business for success or developing a B2B SaaS in generative AI, I have designed and outlined frameworks and methodologies that take you through the process seamlessly. When you’re trying to acquire leads within AI market, everything becomes more complex and you should be super sharp with your outreach. Types of lead generation and methods: 💥 Types of lead generation and methods: Firstly, you should understand there 2 types of lead generation: inbound and outbound. Inbound is when you use GoogleAds or SEO to acquire warm leads that already showed some interest to your topic or even to your solution personally. Outbound is when you try to outreach through cold calling, LinkedIn messaging and emails cold leads that most probably didn’t show any interest or have little interest to what you’re doing/selling/promoting. For B2B SaaS products you should have both (inbound and outbound) and it might take time to set up efficiently the sales pipeline and marketing engine, but efficiency and accuracy are the keys to the door that will boost your sales. You will have to experiment in variety of ways and methods. One of the tools that helped me and which is crucial for both outbound and inbound lead generation is Zoominfo, and particularly “Buyer Intent” feature that shows you which leads showed interest to your topic and potentially your product. You can check for alternatives - Seamless.ai, Telescope App etc. Secondly, never forget to create target lists of companies and ICP profiles, this could help not only you, but other team members to identify which companies are crucial for you to get to and they will help you acquiring leads from them. Thirdly, for cold lead generation you should post a lot and use influence marketing. Think of tools like Ivee, Lempod, chatGPT and others that might help you launch your B2B influence marketing and generate leads as well. Building a B2B Empathetic AI Business 🪄 Building a B2B Empathetic AI Business Currently, I'm building a B2B empathetic artificial intelligence business at Ex-human that would fundamentally change how humans interact with machines. Our goal is to create naturally human-like, empathetic, multimodal conversations long before any tool can be built, such as ChatGPT or DALL-E. This is what we are doing now: This is what we are doing now: Next-gen GTM Strategies: Launching new technologies in competitive markets needs a savvy go-to-market strategy. Leading with this approach, we fuse both inbound and outbound lead generation with digital performance marketing to pave the road to success. Cross-Industry Applications: Our AI technology is versatile, as shall be the applications in a broad range: in-game NPCs to dating sites, smart gadgets, and AR/VR environments. Next-gen GTM Strategies: Launching new technologies in competitive markets needs a savvy go-to-market strategy. Leading with this approach, we fuse both inbound and outbound lead generation with digital performance marketing to pave the road to success. Next-gen GTM Strategies : Launching new technologies in competitive markets needs a savvy go-to-market strategy. Leading with this approach, we fuse both inbound and outbound lead generation with digital performance marketing to pave the road to success. Next-gen GTM Strategies Cross-Industry Applications: Our AI technology is versatile, as shall be the applications in a broad range: in-game NPCs to dating sites, smart gadgets, and AR/VR environments. Cross-Industry Applications : Our AI technology is versatile, as shall be the applications in a broad range: in-game NPCs to dating sites, smart gadgets, and AR/VR environments. Cross-Industry Applications I am quite excited to share more with you as we continue to build and refine our strategies. To Close To Close I hope these insights shared valuable strategies and perspectives that you can replicate in your own ventures. I for sure have had my own journey full of lessons learned across industries and markets; I am always open to sharing more. Do not hesitate to contact me in case of any questions or thoughts. Let's grow and learn together!

Scaling Digital Tech Businesses & AI Solutions: Lessons Learned Across Continents

Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Buckle up, folks, because it looks like the web’s latest scandal is about to get your blood boiling. If you’ve been getting more spam than usual lately, it might just be time to thank the shady operators at Soft2Share.com. The operator of the website has been caught red-handed in an outrageous spam scheme attempting to sell unauthorized email lists. Hold on to your keyboards—things are about to get ugly. In what can only be described as a brazen attempt to cash in on email lists, Soft2Share.com has been caught spamming thousands of unsuspecting websites. And how did they do it? By using their own domain email address and Gmail accounts. Let’s dive into the details. Soft2Share.com was caught red-handed attempting to peddle email lists that contain hundreds, if not thousands, of email addresses. And who are these unfortunate email list victims? Private website owners, bloggers, news publications—you name it. If you’ve got an email address and a website, chances are, Soft2Share.com had you on its hit list. Spam Email Subject Line - 10 Million B2B Email Leads From contact@soft2share.com | Clarissa Turner Hi there, I hope you're having a great day. I am a digital marketer and work at Brand Visibility. Just Wondering, are you interested in buying 10 Million verified B2B email leads from the Apollo, Lusha, Cognism, Uplead, Linkedin and ZoomInfo databases?Features: EMEA, NAM, and APAC coverage, validated emails, high accuracy and GDPR compliance. Selling Price: $150 Let me know if you are interested.Regards. - The spammer. One user reported receiving the unsolicited email 17 times (After requesting to stop each time) - After the 17th a response was provided to the stop request - “We use AI for email marketing” - “We:”??? - What a joke! It’s just a freelancer spammer with no shame! Now, you might be wondering why this is such a big deal. After all, spam has been around forever, right? True, but this isn’t just your run-of-the-mill junk email. This is a calculated, aggressive scheme to exploit the personal information of countless individuals and organizations for profit. And it’s not just about annoying emails; it's about privacy violations and a blatant disregard for digital ethics. For bloggers and journalists who rely on email to connect with their audiences, this isn’t just a nuisance—it’s a potential threat to their livelihood. And for private website owners, it’s a breach of security that could open the door to further harassment. What makes this situation even worse is the fact that Soft2Share.com didn’t stop at their own domain. Oh no, they took it a step further by utilizing Gmail accounts to extend their reach. It’s as if they wanted to make sure no inbox was left untouched by their spammy grasp. And let’s not forget the larger implications. When spam emails proliferate, they don’t just annoy—they can lead to serious security risks, including phishing attempts and malware distribution. By selling these lists, Soft2Share.com isn’t just playing with fire; they’re throwing gasoline on it. So, what’s the takeaway from all this? First off, be vigilant. If you’re receiving an uptick in spam, especially if it seems oddly specific or targeted, your email might have ended up on one of these dubious lists. Secondly, it’s time we call out and hold accountable those who profit from our personal data and email addresses. Soft2Share.com may have thought it is operating under the radar, but its actions have lit up the digital world like a neon sign. Hold onto your inboxes, folks, because the Soft2Share.com spam scandal has taken a turn for the absurd. As if flooding inboxes with unwanted emails wasn’t bad enough, it seems the spammer behind Soft2Share.com has now perfected the art of ignoring pleas to stop. Picture this: you've been relentlessly bombarded with spam from Soft2Share.com, and your inbox is overflowing with offers to buy email lists that include thousands of addresses. Frustrated and fed up, you decide to fight back by firing off a polite but firm request to stop the spamming. But what happens? Silence. Crickets. Your emails are swallowed by the void, and the spam continues to pour in, unabated. But wait, there’s more! One particularly fed-up recipient decided to up the ante. They threatened to report Soft2Share.com to the hosting provider, the CAN-SPAM Act administrator, and various spam reporting databases. Surely, such a threat would get a reaction, right? Well, you’d think so. Instead of a professional or even halfway serious response, this beleaguered spam victim received a reply that can only be described as laughably inadequate. The spammer claimed to be from a “large firm”—argued that her actions were perfectly “fine and ethical marketing.” Seriously? This is the spin we’re getting? The response continued in a bewildering fashion, asserting that there was absolutely no need for opt-in permissions or agreements—because who needs pesky legalities when you're making a quick buck off spam, right? And just when you thought it couldn’t get any more absurd, the spammer threw in a veiled threat of legal action. As if any self-respecting legal team would back a freelancing spammer trying to make a few dollars from dodgy email lists. So, let’s dissect this debacle. The so-called “large firm” is actually just a freelancer with questionable ethics and a severely misguided understanding of marketing practices. The email lists being peddled are clearly harvested and then distributed without consent, and the defenses being offered are as flimsy as wet tissue paper. It’s comical and infuriating all at once. On the one hand, we have a spammer who thinks they can just sweep aside legal obligations and ethical standards with a dismissive wave. On the other, we have an industry that’s clearly in need of stricter regulations and more robust enforcement to tackle these digital parasites. Ladies and gentlemen, if you’re looking for a poster child for the digital parasites dragging our online world into the muck, look no further than Soft2Share.com. This slimy operation is a textbook case of everything that’s wrong with the darker corners of the internet. Their modus operandi? Selling email lists stuffed with thousands of addresses so they can spam even more unsuspecting victims. The audacity of these spammers knows no bounds. Despite repeated cease-and-desist requests from frustrated recipients, Soft2Share.com continues to ignore pleas for sanity. Instead of addressing their unethical behavior, they’ve opted to brush off complaints with laughable justifications. So, next time you encounter spam, remember that it’s not just a nuisance—it’s a symptom of a much larger problem. And let’s be clear: operators like Soft2Share.com are at the heart of this problem. They’re the parasites feeding off the health of our digital world, and it’s up to all of us to push back. Note - None of the email addresses contained in the email lists attempting to be sold via spam emails authorized the list provider from soft2share to be mounted in the documents. The contacts in the lists were scraped while the spammer states they are GDPR compliant. Update - 08/04/2024 The spammer has now ceased using their own domain name and gmail.com to send the spam emails and has now moved to using the email marketing service brevo.com. The Brevo abuse email has been contacted and advised of the spam and email abuse. We now wait to see if the service provider takes action. Meanwhile, it has been discovered the spammer lives in India and is now sending the spam from the following address. Email address - clarissaturner91@7982151.m-sender-sib.com Fake name - Clarissa Turner Whatsapp: +91 8755552040 Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Buckle up, folks, because it looks like the web’s latest scandal is about to get your blood boiling. If you’ve been getting more spam than usual lately, it might just be time to thank the shady operators at Soft2Share.com. The operator of the website has been caught red-handed in an outrageous spam scheme attempting to sell unauthorized email lists. Hold on to your keyboards—things are about to get ugly. spam scheme In what can only be described as a brazen attempt to cash in on email lists, Soft2Share.com has been caught spamming thousands of unsuspecting websites. And how did they do it? By using their own domain email address and Gmail accounts. Let’s dive into the details. Soft2Share.com was caught red-handed attempting to peddle email lists that contain hundreds, if not thousands, of email addresses. And who are these unfortunate email list victims? Private website owners, bloggers, news publications—you name it. If you’ve got an email address and a website, chances are, Soft2Share.com had you on its hit list. Spam Email Subject Line - 10 Million B2B Email Leads From contact@soft2share.com | Clarissa Turner Hi there, I hope you're having a great day. I am a digital marketer and work at Brand Visibility. Just Wondering, are you interested in buying 10 Million verified B2B email leads from the Apollo, Lusha, Cognism, Uplead, Linkedin and ZoomInfo databases? Features : EMEA, NAM, and APAC coverage, validated emails, high accuracy and GDPR compliance. Features Selling Price: $150 Let me know if you are interested. Regards. - The spammer. One user reported receiving the unsolicited email 17 times (After requesting to stop each time) - After the 17th a response was provided to the stop request - “We use AI for email marketing” - “We:”??? - What a joke! It’s just a freelancer spammer with no shame! Now, you might be wondering why this is such a big deal. After all, spam has been around forever, right? True, but this isn’t just your run-of-the-mill junk email. This is a calculated, aggressive scheme to exploit the personal information of countless individuals and organizations for profit. And it’s not just about annoying emails; it's about privacy violations and a blatant disregard for digital ethics. For bloggers and journalists who rely on email to connect with their audiences, this isn’t just a nuisance—it’s a potential threat to their livelihood. And for private website owners, it’s a breach of security that could open the door to further harassment. What makes this situation even worse is the fact that Soft2Share.com didn’t stop at their own domain. Oh no, they took it a step further by utilizing Gmail accounts to extend their reach. It’s as if they wanted to make sure no inbox was left untouched by their spammy grasp. And let’s not forget the larger implications. When spam emails proliferate, they don’t just annoy—they can lead to serious security risks, including phishing attempts and malware distribution. By selling these lists, Soft2Share.com isn’t just playing with fire; they’re throwing gasoline on it. So, what’s the takeaway from all this? First off, be vigilant. If you’re receiving an uptick in spam, especially if it seems oddly specific or targeted, your email might have ended up on one of these dubious lists. Secondly, it’s time we call out and hold accountable those who profit from our personal data and email addresses. Soft2Share.com may have thought it is operating under the radar, but its actions have lit up the digital world like a neon sign. Hold onto your inboxes, folks, because the Soft2Share.com spam scandal has taken a turn for the absurd. As if flooding inboxes with unwanted emails wasn’t bad enough, it seems the spammer behind Soft2Share.com has now perfected the art of ignoring pleas to stop. Picture this: you've been relentlessly bombarded with spam from Soft2Share.com, and your inbox is overflowing with offers to buy email lists that include thousands of addresses. Frustrated and fed up, you decide to fight back by firing off a polite but firm request to stop the spamming. But what happens? Silence. Crickets. Your emails are swallowed by the void, and the spam continues to pour in, unabated. But wait, there’s more! One particularly fed-up recipient decided to up the ante. They threatened to report Soft2Share.com to the hosting provider, the CAN-SPAM Act administrator, and various spam reporting databases. Surely, such a threat would get a reaction, right? Well, you’d think so. Instead of a professional or even halfway serious response, this beleaguered spam victim received a reply that can only be described as laughably inadequate. The spammer claimed to be from a “large firm”—argued that her actions were perfectly “fine and ethical marketing.” Seriously? This is the spin we’re getting? The response continued in a bewildering fashion, asserting that there was absolutely no need for opt-in permissions or agreements—because who needs pesky legalities when you're making a quick buck off spam, right? And just when you thought it couldn’t get any more absurd, the spammer threw in a veiled threat of legal action. As if any self-respecting legal team would back a freelancing spammer trying to make a few dollars from dodgy email lists. So, let’s dissect this debacle. The so-called “large firm” is actually just a freelancer with questionable ethics and a severely misguided understanding of marketing practices. The email lists being peddled are clearly harvested and then distributed without consent, and the defenses being offered are as flimsy as wet tissue paper. It’s comical and infuriating all at once. On the one hand, we have a spammer who thinks they can just sweep aside legal obligations and ethical standards with a dismissive wave. On the other, we have an industry that’s clearly in need of stricter regulations and more robust enforcement to tackle these digital parasites. Ladies and gentlemen, if you’re looking for a poster child for the digital parasites dragging our online world into the muck, look no further than Soft2Share.com. This slimy operation is a textbook case of everything that’s wrong with the darker corners of the internet. Their modus operandi? Selling email lists stuffed with thousands of addresses so they can spam even more unsuspecting victims. The audacity of these spammers knows no bounds. Despite repeated cease-and-desist requests from frustrated recipients, Soft2Share.com continues to ignore pleas for sanity. Instead of addressing their unethical behavior, they’ve opted to brush off complaints with laughable justifications. So, next time you encounter spam, remember that it’s not just a nuisance—it’s a symptom of a much larger problem. And let’s be clear: operators like Soft2Share.com are at the heart of this problem. They’re the parasites feeding off the health of our digital world, and it’s up to all of us to push back. Note - None of the email addresses contained in the email lists attempting to be sold via spam emails authorized the list provider from soft2share to be mounted in the documents. The contacts in the lists were scraped while the spammer states they are GDPR compliant. Update - 08/04/2024 Update - 08/04/2024 The spammer has now ceased using their own domain name and gmail.com to send the spam emails and has now moved to using the email marketing service brevo.com. The Brevo abuse email has been contacted and advised of the spam and email abuse. We now wait to see if the service provider takes action. Meanwhile, it has been discovered the spammer lives in India and is now sending the spam from the following address. Email address - clarissaturner91@7982151.m-sender-sib.com Fake name - Clarissa Turner Whatsapp: +91 8755552040

Soft2Share.com Caught Red-Handed In Large Spam Scheme

273 Stories To Learn About Venture Capital

138 Stories To Learn About Startups Top Story

In thе dynamic rеalm of B2B salеs, thе convеntional stratеgy of homing in on thе ultimatе dеcision-makеr is undеrgoing a profound shift. As corporatе structurеs еvolvе and buying organizations bеcomе incrеasingly divеrsе, thе concеpt of a solitary dеcision-makеr no longеr holds truе. Contеmporary oftеn rеvolvе around collaborativе dеcision-making involving a multitudе of influеncеrs. Thе quеstion that arisеs is: How can you adеptly idеntify and еngagе with thеsе pivotal dеcision-makеrs and influеncеrs? B2B salеs Dеciphеring thе B2B Dеcision-Making Procеss B2B dеcision-making bеars littlе rеsеmblancе to its B2C countеrpart, which typically involvеs a straightforward intеraction bеtwееn a buyеr and a customеr. In thе B2B arеna, dеcision-making is a multifacеtеd procеss that oftеn includеs numеrous individuals, еach with еxpеrtisе in diffеrеnt facеts of thе businеss. Consеquеntly, thе convеntional tactic of singularly targеting dеcision-makеrs nеcеssitatеs a rееvaluation. Thе Dеcision-Making Pyramid: To navigatе this shifting landscapе еffеctivеly, wе introducе thе concеpt of thе dеcision-making pyramid, a framеwork that dеmystifiеs thе stagеs of B2B dеcision-making: Thе procеss commеncеs with thе idеntification of a nееd that can bе addrеssеd through a product or sеrvicе. Typically initiatеd by еvеryday usеrs, this phasе focusеs on rеcognizing arеas for potеntial improvеmеnt. Nееd Rеcognition: Following thе acknowlеdgmеnt of a nееd, thе quеst for information kicks off. At this juncturе, your contеnt plays a pivotal rolе in positioning your businеss as a valuablе rеsourcе. Rеsеarch: As potеntial customеrs еxplorе availablе options, your valuе proposition bеcomеs paramount. This stagе is whеrе you can dеmonstratе how your offеring outshinеs thе compеtition. Hunt for a Dеal: At this point, you arе on thе vеrgе of sеcuring a nеw customеr. Addrеss thеir concеrns, supply additional information, and prеsеnt a proposal to sеal thе dеal. Prе-purchasing Evaluation: Thе final stagе culminatеs in thе signing of a contract, sеaling thе agrееmеnt. Purchasing: Following thе purchasе, customеrs assеss whеthеr thеir dеcision was thе right onе. Ensuring a sеamlеss implеmеntation is paramount. Post-Purchasing Evaluation: Prеcisе Targеting of Dеcision-Makеrs In light of thе еvolving , whеrе top-tiеr dеcision-makеrs may not bе dirеctly involvеd in thе rеsеarch of nеw products or sеrvicеs, it oftеn makеs morе sеnsе to targеt middlе-lеvеl еmployееs and work your way up. By idеntifying individuals rеsponsiblе for rеsеarching products within your nichе, you can еngagе with thеm morе еffеctivеly. B2B landscapе Engaging with dеcision influеncеrs is also a valuablе stratеgy. Thеsе influеncеrs oftеn shapе thе agеnda for subsеquеnt discussions. Building rеlationships with thеsе influеncеrs can providе insights into thе organization’s prioritiеs and hеlp shapе thе dirеction of your product’s fеaturеs and bеnеfits. Stееr Clеar of Common Pitfalls Thrее common mistakеs in thе targеting procеss: Companiеs arе oftеn composеd of individuals with varying rolеs and objectives. Don’t prеsumе that еvеryonе within an organization sharеs thе samе charactеristics. Assuming Uniformity: Whilе individuals with “C” titlеs may havе ultimatе authority, thе rеsponsibility for rеsеarching and еvaluating products is frеquеntly dеlеgatеd to othеr tеam mеmbеrs. Focusing Solеly on C-Lеvеl Titlеs: In prospеcting, it’s not always advisablе to targеt individuals with thе highеst titlеs. Dеcision-makеrs at highеr lеvеls may bе busiеr and morе guardеd, making thеm challеnging to rеach. Aim with Prеcision: Rеfining thе B2B Dеcision-Making Procеss Sеcuring mееtings with targеtеd accounts can bе a formidablе challеngе, particularly whеn dеaling with high-lеvеl dеcision-makеrs who arе timе-strappеd and dеlеgatе еvaluation tasks. It’s vital to adopt a stratеgic approach that idеntifiеs and еngagеs with thе right stakеholdеrs еffеctivеly. Mastеring Account-Basеd Markеting: Thе Art of Idеntifying Kеy Dеcision-Makеrs In thе intricatе rеalm of modеrn markеting, Account-Basеd Markеting (ABM) еmеrgеs as a transformativе stratеgy, poisеd to еlеvatе markеting and salеs еndеavors to unprеcеdеntеd hеights of succеss. ABM rеprеsеnts morе than just a stratеgy; it еmbodiеs a fundamеntal shift in thе mindsеt, dеlivеring thе promisе of sеalеd dеals and an еnhancеd markеting outrеach for businеssеs. Yеt, thе full potеntial of ABM can only bе harnеssеd whеn onе can pinpoint thе dеcision-making unit еffеctivеly. Crucial Rolе of Idеntifying Dеcision-Makеrs Thе procеss of idеntifying kеy dеcision-makеrs constitutеs a pivotal phasе in thе art of sеlling. In thе contеmporary landscapе of , a thorough undеrstanding of prospеcts is dееmеd еssеntial bеforе initiating any outrеach. Howеvеr, to rеach thе dеcision-makеr, salеs profеssionals must craft uniquе stratеgiеs and еxplorе innovativе approachеs to capturе thеir attеntion. B2B and account-basеd salеs It’s no longеr as straightforward as it usеd to bе, with C-suitе еxеcutivеs now guardеd by a myriad of dеfеnsеs, from vigilant assistants to impеnеtrablе callеr IDs and еmail filtеrs. In crafting your salеs and markеting procеssеs, onе crucial quеstion must bе addrеssеd: Who should you bе talking to? Charting thе Account-Basеd Markеting Stratеgy Undеrstanding thе Buying Procеss: Your journеy bеgins with thе mеticulous idеntification of thе companiеs you intеnd to approach and a dееp undеrstanding of thеir buying procеssеs. Assеss whеrе your offеring fits concеrning its cost and stratеgic significancе to thе prospеct company. For instancе, sеlling high-valuе machinеry dеmands a diffеrеnt approach comparеd to sеlling officе suppliеs to thе officе managеr. In thе formеr casе, you must еngagе with highеr-ups within thе organization. To dеtеrminе thе individual you should bе convеrsing with, gain clarity about thе budgеt allocation you aim to sеcurе and your product’s importancе in hеlping thе cliеnt achiеvе thеir objеctivеs. Employ spеcific indicators to uncovеr thе dеcision-makеr: What is thеir job titlе, and what arе thеir rеsponsibilitiеs? How long havе thеy bееn with thе company? Do thеy act as thе еnd-usеr, thе signatory, or somеonе who dеfеrs dеcisions to othеrs? You can draw insights from your еxisting cliеntеlе to construct a profilе that aids in idеntifying similar individuals in othеr companiеs. Conducting Rеsеarch: Lеvеragе thе powеr of LinkеdIn as your ultimatе rеsеarch tool. Divе dееp into thе spеcific individuals involvеd within thе targеt organization. Utilizе othеr channеls such as social mеdia platforms, company publications, and industry magazinеs to gain insights into thе organizational hiеrarchy. Bеforе initiating intеractions with a potеntial cliеnt company, dеlvе into thеir purchasing dеcisions, еspеcially thosе rеlatеd to your products or sеrvicеs. Spotting thе Champions and Influеncеrs: In thе contеxt of largеr corporations, navigating corporatе politics and culturе bеcomеs paramount. This еmphasizеs thе significancе of idеntifying champions and influеncеrs within your targеt account. Whilе thеy may not always hold thе rolе of dеcision-makеrs, thеir status can wiеld influеncе or propеl your causе from within. Complеx World of B2B Dеcision-Making: Mastеring Targеting and Engagеmеnt Brеak through thе organizational complеxitiеs and makе dirеct contact with thеm. Rеach out at optimal timеs, usually latеr in thе day whеn thеy arе likеly to bе lеss occupiеd with mееtings. Don’t hеsitatе to rеquеst thеir timе. Crеatе a pеrsonalizеd pitch by conducting thorough rеsеarch on thеir backgrounds and intеrеsts to еstablish a gеnuinе connеction. Harnеss thе powеr of rеfеrrals, as pеoplе arе morе inclinеd to еngagе whеn introducеd by a mutual connеction. Lеvеragе salеs prospеcting tools likе Huntеr or ZoomInfo to unеarth thеir contact dеtails. Harnеssing thе Bеst Stratеgiеs in Account-Basеd Markеting: ABM еquips you with a databasе еncompassing thе kеy playеrs in your prospеctivе cliеnt’s organization, individuals you nееd to influеncе to closе thе dеal. Aftеr idеntifying thеsе dеcision-makеrs, this databasе bеcomеs thе linchpin for crafting contеnt tailorеd to catch thеir discеrning еyеs. Makе еfficiеnt usе of digital tools such as IP tracking softwarе to strеamlinе thе procеss. Thеsе tools еnablе you to monitor your targеts’ activity on your wеbsitе, еvеn if thеy havеn’t committеd to a purchasе yеt. Additionally, you can capitalizе on your еxisting customеr basе to pinpoint potеntial lеads. Engagе in lookalikе modеling by dissеcting your currеnt customеr basе to idеntify thе most valuablе and . This list will sеrvе as thе bеdrock for targеting a similar audiеncе. Employ pеrsonalizеd ads on social mеdia platforms and dеvеlop contеnt dеsignеd to rеsonatе with thеsе distinct audiеncеs, rеsulting in a highеr rеsponsе ratе. highеst ROI individuals Idеntifying thе dеcision-makеr may appеar as a formidablе challеngе, but it rеmains a pivotal stеp in еnsuring thе succеss of any consultativе salеs procеss. Armеd with targеtеd quеstions and a proactivе approach, you can unеarth thе vital information rеquirеd to еngagе prospеctivе cliеnts and imprеss thеir dеcision-makеrs, ultimatеly paving thе way to thе nеgotiation tablе. If you aspirе to еxcеl in landing mееtings with prospеcts and navigating thе intricatе landscapе of B2B dеcision-making, our еxpеrtisе and stratеgic insights arе at your disposal. Rеach out to us today to unlock your potеntial for succеss in this еvеr-еvolving arеna. Also published . here

Navigating the B2B Maze: Collaborative Decision-Making

327 Stories To Learn About Saas

Does Your SaaS Have a Positioning or Messaging Problem?

আপনার SaaS এর কি পজিশনিং বা মেসেজিং সমস্যা আছে?

Hat Ihr SaaS ein Positionierungs- oder Messaging-Problem?

¿Su SaaS tiene un problema de posicionamiento o mensajería?

Votre SaaS a-t-il un problème de positionnement ou de messagerie ?

क्या आपके सास को पोजिशनिंग या मैसेजिंग की समस्या है?

あなたの SaaS にはポジショニングまたはメッセージングの問題がありますか?

SaaS에 포지셔닝 또는 메시징 문제가 있습니까?

Seu SaaS tem um problema de posicionamento ou mensagens?

SaaS'ınızda Konumlandırma veya Mesajlaşma Sorunu Var mı?

SaaS của bạn có vấn đề về định vị hoặc nhắn tin không?

您的 SaaS 是否存在定位或消息传递问题？

Let's learn about via these 33 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Ipo /Learn Repo 1. SEMRush IPO Puts Digital Marketing in the Spotlight As of last month, SEMRush, a (SaaS) company that specializes in aiding businesses with online visibility management and content marketing, has gone public. 2. Private Equity Technology in 2020 Review of the decade 3. The Crazy Rise of Crazy Eddie: How an Electronics Store in the 80s Tricked Investors Eddie Antar is one of the most remarkable people who has fooled investors. With his "Crazy Eddie" stores, he has earned more than $60 million. But got in prison 4. On Wild IPOs; Tech Addiction; & Airbnb's Policies Post-Shooting —  #StuffIReadThisMorning 5. Bird-Watching and Stargazing: Could Elon Musk’s Purchase of Twitter Impact Starlink’s IPO prospects? Is it possible that Musk’s commitment to revamping Twitter could interrupt Starlink’s path to launch an IPO in the future amid investor concern for his decision 6. Is WeWork WeWTF? I Beg to Differ... 7. SaaS IPOs and a Zoominfo S1 mini teardown By some estimates, investing in the IPOs of the 75 or so SaaS companies would have netted you 5x in less than 5 years. That’s the kind of math that makes even the world’s best investors drool, and considering the target for most private market investors is 3x, and that do in any liquid security, it makes this all the more interesting. 8. Applying Complexity Theory to Valuation The last of three articles on corporate valuations and capital structures. 9. The Malice Towards Robin $HOOD Every traditional media outlet and its compatriots, the ones who get paid to voice the traditional media opinion are bashing Robinhood. Why? 10. Breaking Down Barriers to IPO Investment: How Can The General Public Get Involved in IPOs? Let’s take a step back and look at why initial public holdings are tricky for investors to access, especially for retail investors. 11. Evaluating the Performance of SaaS Companies During COVID Following companies has a huge advantage – you can actually see every company’s performance by tracking its stocks. As the below table depicts, a few companies like Shopify, RingCentral, Twilio and Docusign have had tremendous growth in the past 6 months. Why – because in one way or another they enable people with ease of access to either office or ecommerce. Let’s look at the highlights of each company’s performance. 12. Confessions of a Robinhood User Highlights from the Robinhood S-1, and a personal journey of "growing up" with Robinhood 13. A Platform for the People: Robinhood Opens its IPO up to Retail Investors There’s no doubt that the pandemic has helped to put Robinhood in a position where the trading platform can launch a potentially huge IPO for investors. 14. Is Upwork The Next Wework? What do Upwork and Wework have in common? 15. Ant Financial: Controversies around the Biggest IPO in History At a share price of 68.8 Chinese yuan, the Ant Financial IPO was expected to raise $34 billion in its public offering at the Shanghai and Hong Kong exchanges -- which would value it at over $300 billion. 16. WeWork IPO Fiasco Proves Public Investors Have More Valuation Risk Than VCs "If you invested in WeWork at a $47 billion valuation, you’re getting fleeced!" 17. Why Crypto Companies Are Eyeing an IPO—From an Ex-Goldman Sachs Investor Why are more Crypto Companies Eyeing an IPO: Q&A with an ex-Goldman Sachs Investor who has a background in cryptocurrency and other related industry fields. 18. Four Years From ‘Zero to IPO’ : A Chat About Pivots And Productivity I remote chat this afternoon with Joost Boer, a Dutch entrepreneur, company builder and product strategist who has extensive international experience gained through living in 5 different countries in Asia-Pacific over the past decade. He describes himself as having a beginner's mindset, happiest when creating something, a voracious reader. He is currently based in the Netherlands. 19. Robinhood: Virality + Gamification + FOMO + Simplicity = Billion Dollar IPO Robinhood is leading the modernization of investments because it offers everyone an equal opportunity to participate in the financial markets. 20. Alibaba’s “Homecoming” IPO in Hong Kong Image: Sam Tsang 21. Is Upwork The Sick Man Upon the Silicon Bosphorus? [Looking At Numbers] Financial reports are lengthy, confusing, and boring. I promise that I will keep it simple, brief, and straight to the point. I will let Upwork’s numbers do all the talking. 22. Making Sense of the Difference Between IPO, ICO, IEO, and STO? The advent of blockchain technology gave life not only to a new profitable financial asset, but also a new business model of funding startups. An increasing number of new companies are trying to use cryptocurrency to finance their projects. Unlike an IPO, which is a traditional and widely accepted form of external financing, STO, IEO, and ICO allow companies to start fundraising at a much earlier stage of development and the latter two avoid strict regulatory control. Already today, as a result of ICO, more than 1000 cryptocurrencies appeared on the market, and their number continues to grow. The practice of ICO has become so widespread that, in the opinion of many experts, it began to resemble the events of the dotcom boom of the late 90s and could lead to the same destructive consequences. 23. Upwork Second Quarter 2019 Financial Report: Titanic Orchestra At Their Finest What's the best way to analyze a public company's financial report for the second quarter? Well, I think you should keep it simple. 24. The Book of Five Rings, Miso Robotics, and Men in Tights 11/10/2019 25. How Does Pandemic Impact Company Valuation With the pandemic induced havoc, how is that the stock market is not down more? And what effect will the economic downturn have on the valuation of startups? 26. Starlink’s Rapid Growth Points to a Tantalizing 2022 IPO It appeared that Starlink’s subscriber growth was slowing down, paving the way for potential problems when the company’s eventual IPO landed. 27. The Future of SoftBank: The Goose that Lays the Golden Eggs SoftBank's results have improved dramatically, with a total net profit of about $29.9 billion between April and September 2020 (up 371 percent year-over-year) 28. What Happened To Upwork’s First Birthday Party? Wait! Something isn’t right here. 29. Freshworks' Journey to India’s First SaaS IPO: A Deep-Dive Freshworks' Journey to India’s First SaaS IPO 30. How Snowflake Grew Into a $70 Billion Dollar Company How Snowflake Became a $70 Billion Company with the Largest Software IPO in History 31. Going public: A Growth Story! Now that summer is officially coming to an end, thought it was worth doing a post-mortem on the barrage of S1s that happened over the past month. Looks like the entire analyst community came out swinging this month, and I don't think I have ever read this many founder/ company/ strategy/ technology histories and deep dives. A few takeaways, just reflecting on the froth! 32. Why does Market Cap Matter for Public SaaS Companies? In this article, we will discuss the concept of market cap in detail and how it relates to SaaS companies as well as why understanding why it's important. 33. OnlyFans’ Truth Laid Bare: The Marriage of Sex, Money, Tech and Power Sex, money, tech and power. OnlyFans, a social media platform created to share explicit content against tips, finds a way to merge all four. Thank you for checking out the 33 most read stories about Ipo on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

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Sales reps are trying to sell their products or services to prospective leads consistently. To establish a connection with these leads, sales representatives can either rely on marketing teams to deliver inbound leads or they can find prospects through cold calling, , and texting (SMS). cold emails Add multi-channel outreach, and you can maximize the reach to your target audience by showing up on different platforms. Multi-channel outreaches usually lead to an increase in ROI by an average of 25%. is one of the cold outreach software, which helps you not only send cold emails but also connect with your target audience via LinkedIn. Lemlist How can a multi-channel outbound sequence facilitate your SaaS growth? Fundamentally, using multiple communication channels to reach out to prospects increases your chances of connecting with them. Here are some further reasons why you should not ignore multichannel outreaches. Using multiple channels enables us to communicate with decision-makers in their desired way and gives us more opportunities. Broader, more accurate reach – Multi-channel sales outreach gives data on where prospects are most engaged and suggest the channels that need an upgrade or change. Actionable analytics (and customer insights) – Utilizing the multichannel marketing approach, you may take advantage of different channels’ capabilities while identifying those circumstances where it falls short. Take advantage of the capabilities diverse channels have to offer – One of the major advantages is how each channel works together throughout a single campaign. For instance, you can send emails to leads you connect with on LinkedIn and establish the context of the conversation without much hassle. Utilize multiple channels to engage with a single lead – What is ? Lemlist Lemlist is an AI-powered tool that allows you to automate outreach campaigns and create highly personalised email campaigns. You may segment your audience, customise your emails, and monitor your performance with Lemlist to see what’s working. It functions as a sales engagement platform that automates follow-ups for you. As a result, you can concentrate on your primary sales activities while leaving the follow-ups to Lemlist. email marketing Lemlist not only helps you to create a relationship with your target audience on various platforms, but also guides you to generate leads across several channels, including LinkedIn, cold email, and cold calls. In the process, it enables you to grow your LinkedIn network and transform your profile into a lead-generation tool as well. How to build a multi-channel outbound sequence using Lemlist? In this article, we are going to make your life a bit easier by demonstrating how you can create an outbound sequence in multiple channels by using Lemlist and reach a wider range of your target audience! 1. Defining Your Target Audience The first step towards defining your target audience is to create an Idea Customer Profile (ICP). ICP is a hypothetical description of the kind of organisation that would benefit most from your products or services. Giving your consumers greater value will increase the value you receive in return. Here are some ideas for how to make your company’s ICP as relatable as possible: Try to include customers who contribute the most revenue, receive the greatest value from you, and have been loyal to you for the longest. These are the kinds of customers you should search for more frequently. A. Make a list of your top customers – Attempt to learn the fundamentals of their business, such as its industry, size, and revenue. Then try to dive deep by understanding their social characteristics and if they have added any new features to their solutions. You can also conduct a call or interview to learn more about them if you require more in-depth information. B. Explore their attributes – Look for patterns among your best clients that are repeated from one account to another. These qualities are the ones you should look for in potential new clients to make sure they turn out to be your best customers as well. C. Identify the common characteristics – The above steps were overall research on what kind of company you want to acquire as your customer. However, that is not enough. You need to dive deep into the persona of the individual or buyer in the company who is going to opt for your solution. A buyer persona is a thorough profile of a member of your target audience. While fictional, it is based on extensive study and can help to enhance your outreach personalization. Let’s see some quick steps on how you can create this! undefined Try to pinpoint the professional background (job title, job role, etc.), demographics (location, age, etc.) and interests of the buyer that you are trying to target. You can easily get such information from the LinkedIn Profile of your ideal buyers, or the information from your website’s google analytics account. [ ] Buyer profile – How to find the professional background of your ideal buyer? undefined After you know the precise objectives of your target, you can provide them with a unique value by explaining how your product will help them reach those objectives. This may be determined by looking at their LinkedIn comments and reviews, the queries they post in the social media groups they are a part of, etc. [ ] Know the objectives and goals of your buyer – undefined Once you know the type of content, social media platform, or outbound technique your target customer is most responsive to, you may reach out to them there, increasing the likelihood that they will respond. On your website, you can monitor their behaviour to learn what drove them to make a purchase. [ ] How did they learn about you and choose to acquire your solution? – [ ] undefined It’s crucial to know what might prevent your target market from buying your product. This will enable you to anticipate their objections and persuade them to set aside their concerns in order to try your product. What might prevent them from buying your solution? – Creating tiers for your buyer personas is the final stage in defining your target audience. This stage is essential because it enables you to determine which objectives will yield the greatest profits and where you should concentrate your efforts. These tiers can be used to determine where to focus your personalization and lead-generating efforts. 2. How to Build a Lead List that You will Target in Your Outbound Sequence? After you have defined your target audience, you can make a list of the people whom you would like to reach out to through your outbound sequence. This will not only make you more efficient at work, but a smart and targeted lead list is essential to your outbound sales process. Your sales pipeline is built on this lead list. A lot of your valuable time will be used up manually creating this lead list. Hence, in order to assist you, we will cover the top 3 tools that will enable you to create these lead lists in just a few minutes! Apollo is a comprehensive sales intelligence and engagement tool for SaaS companies that equip firms with all they need to prospect, enrich leads, and connect with potential clients effectively. Apollo makes it simple to centralise your sales efforts and prevent tool exhaustion. A good value for money is also obtained with this tool. With 250 million (and increasing) contacts, it also boasts the largest lead database among all sales lead creation solutions. You may also add a lot more information to your existing lead data (from CRM, marketing platforms, etc.) as well as generate new lead lists here with just one click. Apollo usually provides valid work emails for ~75% of the leads that you identify in their filters. – Apollo With information from over 100 million business contacts and 15 million enterprises, Lusha is a powerful lead-generation tool. The platform also has tools that can help you convert leads into customers, such as enriched data for more precise sales outreach.  Lusha is a fantastic option for mid-market enterprises wanting to build their operations by increasing their sales pipeline because of its extensive set of features and dedication to 85% – 90% accurate data gathering. Additionally, the Lusha platform was created with simplicity of use in mind, making it easy for sales teams to pick it up in just a few clicks. – Lusha Any professional marketer looking for new potential clients will find ZoomInfo to be a great resource. The email search engine on the platform offers extensive data on more than 150 million professionals. Additionally, marketers can be over 95% precise in their targeting of key demographics with ZoomInfo’s data enrichment technologies. The ZoomInfo platform is an advanced software that has made a name for itself as a leader in the field of sales intelligence. However, because it is a relatively complex platform, customizing and integrating it into your current processes might be somewhat challenging. – ZoomInfo 3. How to Create Your Multi-Channel Sequence using and Cold Emails? LinkedIn With Lemlist, you can integrate multiple platforms to reach out to your target audience. In this article, we will discuss how you can create a multi-channel sequence by using LinkedIn and Outbound Cold Emails. You may connect to your leads on LinkedIn directly from your Lemlist Dashboard after you’ve connected LinkedIn with your Lemlist account. You should start by going to the ‘Sequence Stage’ of the campaign you are creating or any existing campaign you wish to alter. From here, you may access your lead’s LinkedIn page and send them an invite. Step 1 - Visit and invite your leads on LinkedIn – This step gives your future messages some context, makes individuals interested in your profile if you haven’t already connected, and demonstrates that you did some preparation. But be mindful of your daily LinkedIn invite restriction of 20. Aim to get at least 20% of the connection requests accepted. If you’re falling short of it, you should upgrade your LinkedIn profile and audit the audience you are reaching out to. You can also send customised messages to your leads on LinkedIn within the “Sequence Stage” exclusively. Since you don’t really need to give much information when engaging with people on a networking platform, you can start your communication with a LinkedIn message. But if you want to share information about yourself with them, it’s advisable to leave a LinkedIn message as a follow-up to any email that you have already given. Step 2 – Send a message on LinkedIn – Also, be sure to wait 5–6 days before entering a message after sending an invite. So your potential customers have time to accept your invitation! They won’t receive your message otherwise. You can start cold emailing your leads once you have connected with them on LinkedIn. The biggest benefit of this is that you are no longer absolutely unknown to them, increasing the likelihood that they will open your emails. Step 3 – Set up cold email sequences – Another benefit of using cold emails in multichannel sequences is that you may use immense personalization, but the entire process is automated. Therefore, you’re working quickly while still attracting leads. In order for your leads to remember you, it is crucial to follow up with them using cold emails. For this reason, you should at the very least create two cold email steps. Don’t forget to keep some details in mind to prevent your emails from ending up in spam – a. Do not send more than 100 – 200 emails per week. Open rate should be more than 50%. Reply rate should at least be 10%. Lemlist will alert you when it’s time to engage with someone’s LinkedIn or Twitter post if you add a reminder to your campaign. This will enable you to establish a strong bond with your leads and win their confidence. To simplify the procedure, you could provide the link to the post, the suggestion for a remark, or the actual comment in the “Instruction” area. Step 4 – Reminders – 4. Things You Should Keep in Mind while Writing Copies for Your Cold Emails. Every cold email starts with some basic principles. But, the best writers and cold emailers master the art of catching a reader’s attention and providing value. You must conduct in-depth market research on your target audience and have a firm grasp of the essential elements of email copy in order to write a cold email that converts well. To generate interest in your solutions, you must not only make your email content interesting but also informative. With these emails, you need to demonstrate to your target audience how you are qualified to address their issues and simplify their lives. Let’s look at some crucial points that you need to bear in mind when composing these cold emails. One of the first things a receiver observes about your email is the subject line. ~50% of recipients only consider the subject line while deciding whether to open an email. As a result, your email subject line should grab the reader’s attention right away. Personalize the subject line by using the name of your recipient or the name of their company, a connection you have, a fascinating fact about them, or a particular problem that they face. And, keep it short. A. Subject Line – What persuades a reader to continue reading are the opening lines. Your introductory paragraphs need to grab the reader’s attention and facilitate interaction. More importantly, it should provide context for your main email body and explain to readers why they should care about your cold sales email/why you have reached out. Do not send cold emails without any context or observations. B. Opening Lines – The primary body of your cold email should fulfil all of your prior promises and assertions. Tell them how the observation is tied to the problem you are solving, how your plan will help them, and how it has worked in the past for other companies. Try not to include any images in the first email that you send. Showcase your value proposition, or what you can accomplish for the recipient. C. Main Body – As soon as a lead has finished reading the email’s content, you need to make it clear what they should do next: book a meeting with you, go to your landing page, read a case study, or watch a brief video. A crystal-clear call to action encourages readers to interact with your material more and drives them towards conversion. Keep in mind that each email should only contain one CTA. CTAs that are overused might confuse readers and reduce engagement. D. Call to Action – You can add some personalizations to your emails to make your potential leads feel more connected or make them more interested in opening your email. For eg: Adding their first names, company names, adding the sender’s name, etc. when you are sending the email it will automatically take the first name of your Potential Leads as mentioned in your uploaded lead list. E. Use as much Personalization as you can – You cannot cover every topic in one simple email. This is why attaching links is important so that any lead who is interested in your solution can get to know more from these links. Another purpose that these links solve is the fact that you can track the leads who are clicking on these links. This would not only help you to see who is interested in your solution but also measure which email copy is working for your leads. But make sure you are not overwhelming recipients with links. Adding too many links also lands your emails in spam. F. Add minimal links to your email body – How to Launch Campaigns on Lemlist? You can start a campaign on Lemlist in just 10 minutes. Let me guide you a bit to make this process extremely simple for you. A. Click on and upload the lead list under that you have created and added to your Lemlsit account. Remember, two campaigns cannot have the same leads. ‘Create Campaign’ ‘Leads’ B. Then set up a name for your new campaign under and check out all the other features. You can alter these according to the goals and objectives of your campaign. ‘Settings’ C. Under create your multi-channel sequence using LinkedIn and cold emails steps as explained above. ‘Sequence’ D. Under select the timezone for which you want to launch your campaign. ‘Schedule’ E. Lastly, all the emails, and check if all leads are added, sequences are in place, and personalisations and links are working. ‘Review’ F. And there you go, you are all ready to your campaign! launch How to Measure Your Performance on Lemlist? With Lemlist, you can not only create a multi-channel outbound outreach but also get feedback on how your outreach is working and if you need to make any changes or improvements.  You can also see exactly how your campaign performed and figure out what was most effective. Let’s see how this is done! Get data for each of your Email steps, LinkedIn steps, Call steps, Manual tasks, and API Call steps for your multichannel sequences. A. Per Channel Statistics – This section contains a breakdown of the stats for your sequence, allowing you to see how well each step performed. You may assess the effectiveness of your A/B testing here as well. Here, you may also keep tabs on your campaign activities, lead analysis, etc. B. Per Step Statistics – Here, you may see the negative aspects of your statistics, such as failed, bounced, and unsubscribed attempts, among others. C. Review your campaign’s negative metrics – Depending on the timeframe you select, you’ll get an overview of the activities of your various campaigns each day or each week. It lists all the actions that your leads have taken, arranged by stat (sent, opened, clicked, replied, interested). D. Receive an overview of your team’s performance – E. The best method for measuring the performance of the Lemlist campaigns is to use its . Setup webhook for events like emailsSent, emailsOpened, emailsReplied, emailsClicked, linkedinReplied, linkedinSent etc., and pipe those events to a data warehouse like Google BigQuery via pipedream or n8n. You can connect your data warehouse to a BI tool like Google Data Studio and bam! You can build all potential analytical cuts you want. webhook Interested in empowering your SDRs with a robust outbound infrastructure? Speak to to Get a More Clear Picture of Building a Multi-Channel Sequence on Lemlist! Our Outbound Expert This article was originally posted . here

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