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This article is the third in a series of articles. I am happy to give comprehensive tuition on building and deploying an open-source grade REST API using the Django REST framework. If you have not seen my first and second articles, kindly read the previous articles before continuing. But if you feel confident in yourself, let us ride along. These are links to the and articles. first second In this section, we shall dive straight into coding our project. But before we do that, let us learn the second approach to setting up our Django REST API project. The Second Approach of Installing Dependencies The second approach to setting up a Django REST API is great for production-grade applications. Because we intend to make this API production-grade and possibly open source, I will advise you to stick to this second approach. Open the IDE or code editor of your choice. I am using . Make sure to set the python development environment on visual studio code. Visual Studio Code Whilst at the project root directory, run the code below. code . #Take note of the period The advantage of this approach is that you will research the kind of libraries to include in your API before you begin coding. Follow the following steps to set up your project after creating the virtual-environment as we did before. # Create a workspace inside the project workspace

$ touch tribal.code-workspace # For VScode environment setup

# Create the requirements.txt file and list all the dependencies of the project
# This makes it possible to install the listed dependencies at once.

$ touch requirements.txt We know the initial dependencies we need for our API development, so let us list them in our requirements file. I also want us to install the latest long-term version of Django. Because Django is in constant development, we must lock down the version to use for the project. # Inside requirements.txt enter following dependencies
django>=3.2.0,<4.0
djangorestframework
pyyaml
requests
django-cos-headers
psycopg2-binary Whilst at the root of the project folder and with the virtual environment activated, install the following requirements by the following command. # Upgrade your pip installer
$ pip install --upgrade pip

# Install the dependencies
$ pip install -r requirements.txt Creating a PostgreSQL Database Now let's create the PostgreSQL database of our project on the terminal by running a few SQL commands. First, open the SQL shell on your terminal by entering the following command. $ sudo -u postgres psql

# Create a new database at postgresql shell
postgres=# create database tribalapi;

# Create a user with and encrypted password
# Choose appropriate namem and password
postgres=# create user tribal with encrypted password 'password123';

# Now let's grant the new user all privileges to our database
postgres=# grant all privileges on database tribalapi to tribal; Setting up a Django Project and Application Now, let us set up our Django project and application and register our settings file. Navigate to the directory in which you created your virtual environment, and create the Django with the following command. # Create Django project
$ django-admin start project tribalproject . # Don't forget to add the period


# Create Djanog app using python
$ python manage.py start triabalapp # Do not include a period Configuring the Project Settings File Now, we are set to develop our models, but before that, let us register our applications in the settings.py file in our project folder. # Inside settingd.py

INSTALLED_APPS = [
 'django.contrib.admin',
 'django.contrib.auth',
 'django.contrib.contenttypes',
 'django.contrib.sessions',
 'django.contrib.messages',
 'django.contrib.staticfiles',
 'rest_framework',
 'tribal_app',
] After you have successfully installed PostgreSQL, let me show you how to set up Django to communicate with the database using a local host. In the file, scroll to the DATABASES dictionary, and make the following changes. settings.py DATABASES = {
 'default': {
 'ENGINE': 'django.db.backends.postgresql_psycopg2',
 'NAME': 'postgres',
 'USER': 'postgres',
 'PASSWORD': 'password123',
 'HOST': 'localhost',
 'PORT': '5432',
 }
} Do not hardcode your setup details as above, especially with a live project. You of your application if you hardcode your security details and host your code in an external repository web service like GitHub. risk the security We shall deal with not hard-coding during the securing of the application process. Models of the Tribal API A is a Python class that represents the structure and behavior of data stored in a database. They define the fields, relationships, and constraints that determine how data is stored and manipulated in the database. Django model In other words, a Django model defines the schema of a database table and provides an interface for accessing and manipulating the data stored in that table. The following code defines each table as a class and makes each field attribute of the class. I used foreign keys to define relationships between tables. from django.db import models

#Create your models here.

# This model translates our Regions table in the database
class Region(models.Model):
 name = models.CharField(max_length=255)
 country = models.ForeignKey('Country', on_delete=models.CASCADE)

 def __str__(self):
 return self.name

# This model translates our Countries table in the database
class Country(models.Model):
 name = models.CharField(max_length=255)
 description = models.TextField()

 def __str__(self):
 return self.name

# This model translates our Tribes table in the database
class Tribe(models.Model):
 name = models.CharField(max_length=255)
 location = models.CharField(max_length=255)
 description = models.TextField()
 region = models.ForeignKey(Region, on_delete=models.CASCADE)

 def __str__(self):
 return self.name

# This model translates our Traditonal Healing table in the database
class HealingPractice(models.Model):
 name = models.CharField(max_length=255)
 description = models.TextField()
 region = models.ForeignKey(Region, on_delete=models.CASCADE)

 def __str__(self):
 return self.name

# This model translates our Demorgraphy table in the database
class Demography(models.Model):
 tribe = models.ForeignKey(Tribe, on_delete=models.CASCADE)
 population = models.IntegerField()
 language = models.CharField(max_length=255)
 religion = models.CharField(max_length=255)

 def __str__(self):
 return f"{self.tribe} Demography"

# This model translates our Economic Activity table in the database
class EconomicActivity(models.Model):
 tribe = models.ForeignKey(Tribe, on_delete=models.CASCADE)
 activity = models.CharField(max_length=255)
 trade = models.CharField(max_length=255)
 description = models.TextField()

 def __str__(self):
 return f"{self.tribe} Economic Activity"

# This model translates our Environment table in the database
class Environment(models.Model):
 name = models.CharField(max_length=255)
 description = models.TextField()
 region = models.ForeignKey(Region, on_delete=models.CASCADE)

 def __str__(self):
 return self.name

# This model translates our Traditional Authority table in the database
class TraditionalAuthority(models.Model):
 name = models.CharField(max_length=255)
 description = models.TextField()
 tribe = models.ForeignKey(Tribe, on_delete=models.CASCADE)

 def __str__(self):
 return f"{self.tribe} Traditional Authority"

# This model translates our TribesRegion table in the database
class TribeRegion(models.Model):
 tribe = models.ForeignKey(Tribe, on_delete=models.CASCADE)
 region = models.ForeignKey(Region, on_delete=models.CASCADE)

 class Meta:
 unique_together = ('tribe', 'region')

 def __str__(self):
 return f"{self.tribe} - {self.region}" A method is defined for each model to help with debugging and viewing and returns a string representation of the model instance. This is used when displaying the object in the Django admin UI or other parts of the app. Note that I added a constraint to the TribeRegion model metaclass, so that each tribe can only be associated with a region once. __str__ unique_together You can use Django's to interact with these models and manipulate the data in your database. Below are the models of the database tables in our API. built-in ORM Serializers of the Django REST API The Django REST Framework is a component of the Django REST Framework that provides a powerful toolkit for building web APIs. serializer Serializers are responsible for converting complex data types such as query sets and model instances into JSON or other content types over the internet. In other words, you use serializers to convert data into formats that other systems and applications can consume. It also facilitates the validation of incoming data to ensure compliance with predefined rules and restrictions before further processing. Overall, the Django REST Framework serializer is a tool for developing robust and scalable web APIs with Django, allowing easy and secure data transfer between various systems and applications. from rest_framework import serializers
from .models import *

# This class serializes the Region model into JSON for easy transfere
class RegionSerializer(serializers.ModelSerializer):
 class Meta:
 model = Region
 fields = '__all__'

# This class serializes the Country model into JSON for easy transfere
class CountrySerializer(serializers.ModelSerializer):
 class Meta:
 model = Country
 fields = '__all__'

# This class serializes the Tribes model into JSON for easy transfere
class TribeSerializer(serializers.ModelSerializer):
 region = RegionSerializer()

 class Meta:
 model = Tribe
 fields = '__all__'

# This class serializes the Traditional Healing model into JSON for easy transfere
class HealingPracticeSerializer(serializers.ModelSerializer):
 region = RegionSerializer()

 class Meta:
 model = HealingPractice
 fields = '__all__'

# This class serializes the Demography model into JSON for easy transfere
class DemographySerializer(serializers.ModelSerializer):
 tribe = TribeSerializer()

 class Meta:
 model = Demography
 fields = '__all__'

# This class serializes the Economic Activity model into JSON for easy transfere
class EconomicActivitySerializer(serializers.ModelSerializer):
 tribe = TribeSerializer()

 class Meta:
 model = EconomicActivity
 fields = '__all__'

# This class serializes the Environment model into JSON for easy transfere
class EnvironmentSerializer(serializers.ModelSerializer):
 region = RegionSerializer()

 class Meta:
 model = Environment
 fields = '__all__'

# This class serializes the Tradional Authority model into JSON for easy transfere
class TraditionalAuthoritySerializer(serializers.ModelSerializer):
 tribe = TribeSerializer()

 class Meta:
 model = TraditionalAuthority
 fields = '__all__'

# This class serializes the TribeRegion model into JSON for easy transfere
class TribeRegionSerializer(serializers.ModelSerializer):
 tribe = TribeSerializer()
 region = RegionSerializer()

 class Meta:
 model = TribeRegion
 fields = '__all__' In the code above, I created a serializer class for each model. I used the ModelSerializer class provided by the Django REST Framework to generate serializer fields based on model fields. Notice that the TribeSerializer, HealingPracticeSerializer, and EnvironmentSerializer classes contain nested serializers for the Region model. You can use these serializer classes in your Django REST framework views to serialize and deserialize data from your database. Make Migrations Now I want us to make migrations of models and serializers. This step is a quick way to determine if our models and serializers are bug-free and if we have a connection with the database. Navigate to the project folder and issue the following commands at the terminal. $ python manage.py makemigrations
$ python manage.py migrate Conclusion We are beginning to put shape to our API. The next part of our series will handle views and other technical details. We shall add OAuth and a third-party 0Auth2 to our API. Hopefully, we will begin to test the API in part four of our series using postman. I hope you will enjoy the read.

Building an Open-Source Python API (Tribal) Using the Django REST Framework - Part Three

Have you ever observed how a spaceship propels itself into the orbit? A massive amount of fuel is ignited sending the gargantuan spaceship into outer space. Once it enters the outer orbit, it uses a negligible amount of fuel to stay in the orbit. That’s how a startup works as well. A startup needs the maximum amount of visibility in its initial days to take off. Once it has garnered significant visibility, the visibility garnered itself is sufficient to sustain momentum and achieve growth at scale. More like a spaceship staying in orbit with negligible fuel. For startups, visibility matters. It matters now more than ever. Digital media has turned search engines and online stores into highly competitive mediums. If your startup does not enjoy good visibility there, chances are that it never will be able to break through the competition and build its customer base. That brings us to the power of search results. In 2019 alone, Google has received nearly . Of that, more than are for new phrases and terms that are completely new even to Google’s bots. 2.3 trillion searches 16-20% of searches For a startup that is gunning for high visibility, an online search is like the flag-off point. Why? Top SERPs enjoy several other benefits: It builds credibility for the top-ranking pages It maximizes brand recall value It does not cost a bomb to rank organically Now SERPs can be achieved in a zillion ways. The internet has no dearth of information on ‘how to become a master of SEO’, ‘how to nail your SEM goals’, ‘how to be a pro and SMO’, and similar stuff. It will take you a decade or more to sift through that material, implement them, and see some actual results. However, there are some proven tactics that you can give a shot without much ado. There are brands that have taken their visibility from 100 odd sessions a month to . Their secrets are now in the open for all to learn from and implement. 10,000 sessions a month and more I am presenting a fair bit of those secrets with the hope that it will help skyrocket your startup’s online visibility as well. To make your startup visible to your customer’s eyes, you must go where they are. Or, you can bring them to where you are by finding out what they are looking for. Broadly, there are four strategies that can be implemented to make this work: Search engine optimization (SEO) Paid promotion Building influence a.k.a ‘Networking’ Brand building Let’s take a deep dive into each of these four strategies. 1. Search engine optimization It takes nothing to reach there. It takes time. But, once you reach there, it delivers value for the long-term. I am referring to the top SERPs in a search engine. SEO is the strategy, or rather a group of tactics deployed to make a page rank better in search engines. It relies on keywords — the search phrases that customers use to find information about products and services. So, does it mean that creating web pages that solely have keywords in them is going to help you with SEO? definitely, not. In fact, that tactic will backfire. Instead here is what you will have to do: a) Churn out informative content Here is the sole reason why users resort to online searches: they want to find reliable information, and quickly. Online search helps with that. From Apples to Zoos, an online search can help find information about anything and everything. But, to make the information on your website appear in SERPs. You must churn out qualitative content. In the world of SEO, qualitative content always wins against quantitative content. The internet allows you to deliver information in myriad forms. It can be website content, blogs, infographics, visual imagery, or even videos. Whatever form your content is, it must have quality. By quality, I mean informative content that will answer your user’s questions, help them solve a problem, or make their lives easier in some way. When you churn out informative content, infuse it with the right keywords that users use to find information pertaining to your business. That way, your online visibility will maximize and you will also enjoy a steady stream of . online traffic to your website You can use tools like and for keywords research. To monitor the performance of your top keywords you can use . Ahrefs SEMrush SE Ranking b) Publish guest blogs on top industry publications SEO works in many ways. Publishing great content with the right set of keywords is just one part of it. You also have to build backlinks, distribute your content, and also contribute to guest blogs to win top SERPs. Let’s focus on the last bit — the contribution to . That is where there is scope to maximize your online visibility. guest blogging websites Publishing a blog on your website makes your content visible only to your patrons — your customers, stakeholders, and prospects. Whereas publishing content on third party websites like Forbes, Entrepreneur, etc. can give your startup the much-needed visibility. It helps build credibility and also makes your thoughts visible to a larger population of the audience who could be interested in what your startup is doing. In fact, it could even help you swell your customer base significantly, like how Buffer did. Buffer is a social media tool that allows users to schedule posts. Guest blogging enabled Buffer to . Of course, there was hard work involved. , co-founder of Buffer churned out more than 150 guest blogs within a span of 9 months. win more than 100,000 customers Leo Widrich c) Participate in Q&A forums or communities Official blogs and guest blogs help maximize online visibility. But, they have one downside. Most often, your blogs could have a marketing angle to them that could make them appear alien to your audience. In fact, one reason why Q&A forums like Quora and Reddit rose in popularity is that they are built on user-generated content that has the least marketing angle to it. Also, they have a huge follower base since any information found on these websites is legit and approved to be genuine, true, or considered to be expert advice. Additionally, participating in these Q&A forums can also help your business earn referral traffic. In fact, if you have access to any Search Engine Optimization tool like Ahrefs, you can leverage it to find the top-performing Quora questions relevant to your domain. Here are the steps recommended by an SEO expert: Nikola Roza Plugin Quora’s home page URL: into Ahrefs content explorer tool https://www.quora.com/ Click on “Top pages’ which would give you a list of Quora pages that are ranking the best in the Google SERP Set a filter to drill down on pages that are related to your business or keywords Chase these questions by actively answering, upvoting and inviting participation This process would help you bring in referral traffic from Quora to your website. Here is one piece of advice that will help you make the most of Q&A forums. Pick any Q&A forum of your choice, say Quora. Search the keywords that are relevant to your business. From the results that throw up, list down popular questions based on the number of followers, answers, and upvotes. Do a thorough analysis to figure out gaps in existing answers. Write a better answer that will make you rank better than others. As a best practice, plug in a related blog on your website or even the website URL to maximize visibility. 2. Paid promotion Unlike the space shuttle that I referred to at the beginning of this article, startups have one challenge. They are perennially short of time. They are always pressed to take the product or service to the market in the shortest time frame possible. Also, along with product release, they must also manage to bring in maximum customer interest and inquiries (read leads). Organic traffic takes its own sweet time to make this happen. A typical website or blog can take at least 60 days to 240 days to attain a level of the desired ranking. When instant results are expected, paid promotions can help a startup gather instant visibility. an 8:1 ROI i.e $8 for every $1 spent. Google delivers Considering the growth potential there are paid promotion avenues that a startup can explore. a) Search ads Organic traffic trickles through search phrases that customers key in into the search engine. Search ads are shortcuts to climb the SERPs. They are paid slots that ensure that the page is displayed at the top of the SERPs, along with the label ‘Ad’. Search ads take the textual form. b) Display ads Display ads are image-based adverts that are positioned in top-performing websites. These websites have content or offerings that are closely aligned with what the startup is offering. For example, if your startup is launching a smart wireless charger for gadgets, your display ads will be displayed in gadget review websites, technology websites, online stores selling gadgets, and so on. c) Run retargeting ads The benefit of paid promotion is that you can whom you want to become aware of your startup and its offering. This ensures that your marketing spending is not wasted on an audience who has little regard for your business. target a specific kind of audience For example, a SaaS product that is offering billing solutions to small and medium businesses can direct paid ads towards SMB business owners, managers, etc. It can exclude an audience who belong to a specific target audience bearing specific traits, like age, location, gender, spending habits, etc. 3. Building influence a.k.a ‘Networking They say businesses are built on the foundation of relationships. Even in the digital world where a startup has to serve its customers online, without face-to-face interactions, it is the networking prowess that can help strengthen relationships. How can a startup, a virtual entity build networks? These tactics can help: a) Hosting webinars and podcasts Webinars are virtual conferences where a handful of speakers interact with participants through video or chat. They are extremely useful for knowledge sharing and for discussing thought leadership topics. On the same line, they also act as launch pads for startups that are venturing into off-beat markets with little or no awareness. Podcasts are pre-recorded audio discussions. They usually have two participants who interact with each other on a singular topic. A podcast can be scripted or even be an impromptu one. Both webinars and podcasts offer startups a unique opportunity to present their ideas, perspectives, and also bring their startup to the world’s notice. In fact, they are the best source of knowledge gathering for founders and marketers who are short on time but high on the need for learning. Take inspiration from the best in the business. the CMO of Ahrefs shared what he learned by doing . Tim Soulo 20+ podcast interviews in 4 months b) Create customer evangelists Have you visited Pinterest? Do you know what makes Pinterest so popular? It thrives on user-generated content. It is an advanced form of (WOMM). Customer evangelism when your customers are willing to spread refer your business to their near and dear. They are already won with your product quality, customer service and brand values that they want others also to relish from it. Word of Mouth Marketing There are several benefits that customer evangelism can give your business: It is voluntary in nature and hence does not incur expenses It reaches a specific kind of audience who share the same likes, dislikes and interests as your target audience It is more effective than native advertising. c) Leverage influencers marketing Influencer marketing is often regarded as a sham and not worth it for startups. But, that is the opinion of those who have not executed proper influencer marketing strategies. Or they picked the wrong influencers who can do more harm to the brand than good. can create an instant online splash about your product or service. Take for example how Apple did it. When the Apple Mac Pro was released recently, Apple looped in leading influencers to spearhead the marketing campaign. The brand carefully chose leading brand evangelists who are popular for their YouTube videos about Apple products. That helped recreate the kind of hype that the iPhone enjoyed in 2007. Leveraging influencer marketing To help you find the right influencers for your business you can use . To name a few — and . tools for influencer marketing BuzzSumo Upfluence d) Channel partners Channel partners are largely used by a syndicate belonging to a specific industry or business. For startups, they serve a dual purpose. You can leverage channel partners to bring in more revenue and leads. Alternatively, you can also leverage them to shed a spotlight on your brand. For example, if your startup is into selling a novel product like sunglass earphones, you can leverage channel partnerships with mobile manufacturers, sportswear brands, and the likes to get an instant boost to visibility. TrialPay (acquired by Visa), an e-commerce payment platform nailed this strategy. Several key channel partnerships allowed TrialPay to sprint from in two years. zero to 10,000 clients 4. Brand building Here is a simple way to evaluate the power of your brand. The amount of extra money that your customers are willing to pay more than the price of your competitor is your brand value. The additional price indicates that your brand offers more than the ordinary. Also, a brand is not just a fancy logo with a tagline. It is a collection of experiences and expectations that customers expect from a business. These extra pieces do not come so easily. Like Rome, even a brand cannot be built overnight. You must put in conscious efforts to build a brand. Here are some ways how it can be done: a) Online customer reviews The oldest trick in the handbook for brand building is this: winning and showcasing customer reviews. Customers review has an aura of authenticity over them they exude social proof which inspires news prospects to take an informed decision. Also, online customer reviews also offer the many benefits of user-generated content, SEO friendliness being one among them. Studies by have found that 91% of 18-34-year-olds trust online reviews as much as personal recommendations. They do not stop with one or two reviews. They read at least 10 reviews before making a purchase decision. That makes customer reviews a critical piece in your overall brand-building effort. Bright Local Positive reviews can make your business soar high in volumes while negative reviews can stall its growth even in the early stages. b) Social media activity In the olden days, brands had billboards in most frequented places. Today, they have social media handles and product showcase pages. A business that is active on social media can with its customers. It also builds trust since the social media presence has a humane touch to it. Of course, social media will work as an effective brand-building tool only if it is managed properly. quickly create a connection Instead of managing all your social media accounts manually, make your life substantially easier by opting for . To name a few — , and . automated social media posting tools Buffer Sprout Social Hootsuite c) M.I.C.E M.I.C.E stands for Meetings, incentives, conferencing, exhibitions. You cannot build a brand with social media firepower alone. You must meet and greet people in person. M.I.C.E helps with that. In fact, you can even become sponsors for specific events which will proper your brand identity forwards amidst a specific set of audience. For example, a tech conference exclusive to cloud computing experts. Or a hacking event for ethical hackers. When it comes to M.I.C.E, the opportunities are literally endless to build and grow a brand. d) Register on top business listings Remember the Yellow Pages from the early 90? It gave you a complete list of all individuals and businesses along with their contacts in an organized manner. Online are virtual avatars of the Yellow Pages. They help you search, find and contact individuals or businesses who can help you. business listings or directories Some of the top websites for business listings include: G2 Capterra Software Advice These websites let you list your business or even your product in specific. From your location down to minute product features, you can get your business or product listed in an organized fashion. This makes it easy for customers to find you and contact you easily. In fact, like in search engines, you can also pay for a top slot on the search results of these pages. Here is one more key reason why you should get listed in business listings. They rank higher on most search results that bring in referral traffic to your website. From Zero to One: how to level up your startup’s online visibility Peter Thiel in his book ‘Zero to One: Notes on Startups, or How to Build the Future’ writes: “The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside.” Most often that secret is hidden in plain sight. It is online visibility. Every successful business and popular brand that you know enjoys great online visibility. Of courses, startups rise to stardom and become dominant forces with online visibility. Today, in this internet-dominated era, nothing matters more than online visibility. Hopefully, the tactics I have discussed above will help you maximize your startup’s online visibility.

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