E- ticaret sitesi Trendyol çöktü mü ve neden açılmadığı merak ediliyor. 1 Kasım Trendyol neden açılmıyor, neden girilmediği gündeme geliyor. Herkes tarafından kolayca alışveriş yapılan Trendyol sitesi

Trendyol'a neden girilmiyor, açılmıyor? 1 Kasım Trendyol ne zaman açılacak?

Simge Abay, yeni görevinde etki yatırımları, kurumsal itibar yönetimi, sürdürülebilirlik iletişimi, ulusal ve uluslararası sivil toplum ilişkilerinin yanı sıra Kale Tasarım ve Sanat Merkezi projelerin

Kale Grubu'nun Kurumsal İletişim ve Etki Yatırımları Direktörü Simge Abay oldu

PFDK, Galatasaray Sportif A.Ş. Başkan Vekili Erden Timur'a 30 gün hak mahrumiyeti ve 143 bin TL para cezası verdi.

PFDK'dan Erden Timur'a ceza!

Trendyol Süper Lig 9. hafta maçında Kasımpaşa, deplasmanda Sivasspor ile karşılaştı. BG Group 4 Eylül Stadı'nda oynanan maçı Kasımpaşa 1-0 kazandı. Konuk ekibe galibiyeti getiren golü 53. dakikada Iro

Kasımpaşa deplasmanda tek golle güldü!

Trendyol Süper Lig 9. hafta maçında Kasımpaşa, deplasmanda Sivasspor'u 1-0'lık skorla mağlup etti ve 3 puanı hanesine yazdırdı.

Kasımpaşa deplasmandan 3 puan ile döndü

Kasımpaşa, Trendyol Süper Lig'in 9. hafta mücadelesinde deplasmanda konuğu olduğu Sivasspor'u 1-0 mağlup etti.

Kasımpaşa, Sivas'ta tek golle kazandı

Sivasspor ve Kasımpaşa, Trendyol Süper Lig'in 9. haftasında karşı karşıya geldi. BG Group 4 Eylül Stadyumu'nda oynanan mücadeleyi kazanan 1-0'lık skorla Kasımpaşa oldu. Galibiyeti getiren tek gol 53. dakikada Iron Gomis'ten geldi. Bu sonuçla birlikte Kasımpaşa puanını 15 yaparak 5. sıraya yükseldi.

Kasımpaşa Sivas engelini Gomis'le aştı

Trendyol Süper Lig'in 9. haftasında Kasımpaşa, deplasmanda EMS Yapı Sivasspor'u 1-0 mağlup etti. Trendyol Süper Lig 9. hafta maçında Kasımpaşa, deplasmanda Sivasspor ile karşılaştı. BG Group 4 Eylül S

Sivasspor 0 - 1 Kasımpaşa (Maç sonucu)

Kasımpaşa Sivas'ta moral buldu

Trendyol Group

trendyol

You passed all interviews and tests for a cool company — Congrats! The recruiter just gave you a call saying they were very impressed with you and want to offer you a contract, then she will ask you the biggest question of all — a big question with no single true answer — “What are your salary expectations?”. Hopefully, this story will help you answer this question in the best way possible, and maximize the salary in the next contract you sign. Important disclaimers: My perspective is tainted, as I come from a rapidly growing high-tech market in which the candidates have the upper hand. The content in this article is not scientifically or empirically proven. It is a collection of tools and tips I have learned as a recruiting employer, a candidate looking for his next challenge, and as a curious fan of the game theory. In this article, I will focus only on salary negotiation with a new employer, not on how to get a raise from the current one. Obviously, the salary is a key factor when choosing your next challenge, but not the only one, and I would even add — not the most important one. A compensation pack can have multiple factors (e.g. bonuses, stock options, RSUs) which can outweigh your monthly salary in the long run. And most importantly — the position, company, and your personal growth. Preparations Before starting the interview process, you should have a number in mind so you’re ready when asked about your expected salary. This can even be asked on the first phone call with the company representative. Understand Your Value The key here is that your value is a very vague thing — so you need to first take the time to answer this with yourself. Let’s start with an example: James is a software developer, SomeNiceCollege graduate, with 1.5 years of engineering experience from CoolSocialNetwork company. James currently makes $50k yearly. James has successfully passed all interviews for ViralNewApp company and when asked, he said his salary expectations are $80k. Wow, James, are you sure? Maybe you are asking for too much? But wait, what if I told you James currently makes $75k, then his expectations are reasonable, right? The answer is simple — how much you currently earn it not a variable in this equation! James (and you) should try and understand how much he’s worth not based on what he makes. If you are making less than your market value, it doesn’t mean you should compromise your next salary! Search online for salary averages and ask your friends. Ask the ones you trust will give you an honest answer — not the ones bragging about some astronomic number they got at TrendyPlace company. Find a number you are comfortable asking for and able to explain — don’t sell yourself cheap and don’t exaggerate and scare companies off. Companies wouldn’t like to start a process with a candidate who is far off the scale or who they think is over exaggerating. Minimize The Margin of Error The number you have in mind might not be set in stone, it might be flexible, but it shouldn’t be a range. Let’s say James tells the recruiter that his expectations are $75k-$85k — what would you understand as the future employer? I think it would be fair to assume that he would be ok with settling on the lower end of the range, so we can maybe start the negotiation from $70k and some other perks and benefits — reasonable, right? In reality, James felt he deserves around $82k but wasn’t feeling fully confident to state it. Yes, we all have a range and some lower end to it, for which we might settle if the position is great, or other benefits are included. But when asked — give a specific number you are comfortable with, and keep the range for yourself, like a poker hand. Intel Collection Nowadays, you can get a proper ballpark number of how much company X pays someone with your level of experience — make sure this is roughly consistent with the numbers you have from the previous section. If this number is higher, you can adjust — but if it is lower or even much lower, this might be a bit problematic. In this case, I would advise to still ask for a number you feel you deserve, and hopefully they will do their best to meet it, maybe using other components of the compensation pack. In any case, it is not a deal-breaker, and you should take it with a pinch of salt, as anonymous online people tend to be somehow flexible with the truth. By now you should have a solid number — now let’s see how we play it. Game Time Understand The Setting Back to you. If a company decided to give you a contract offer — this means they want you. All or most of the interviewers thought you are good enough to join their team, want to work with you, and think you can even make them a better team. Don’t get me wrong, it doesn’t mean you can blindly assume you have the upper hand and ask for ridiculous things or give even the slightest of attitude. What you do have, is a good hand, and it’s time to try and maximize it, gracefully. Usually, there is some space to play around. Getting a compensation pack you feel good about when signing the contract is very important, as it will shadow you until you leave this company. Negotiation Skills The full name of this section is “You Don’t Have ANY Negotiation Skills”, but once you understand this, your negotiation skills can improve greatly. At some point in time, you are given a contract, usually, the recruiter over the phone or in person will explain the highlights of the proposed contract draft (yes, draft, it’s not final) and although she is going to talk about a nice pack of benefits, the only thing you hear is the bottom line: annual salary. Now there is only one thing you should do — say “Thank you very much, I would love to go over the contract in detail; will it be ok if we chat tomorrow?” : Step 1 No “Hell Yeah!” nor “Hell No!” — remember, you don’t have any negotiation skills, you need to take some time, read it, and figure out your next step. Go over the contract thoroughly. Even if it the compensation pack seems great, go over all the details, there are usually a few notes worth discussing. This part shouldn’t be taken lightly, but this is a whole different topic, and we are not going to drill into in this story. : Step 2 Sometimes, the salary will be a bit lower than what you expected or think you can get, even when taking into account the other benefits. Go back to the number you originally had in mind and your range — now when you have the full job definition and compensation pack in front of you, decide what salary you should negotiate on. In addition, prepare a solid explanation of why you deserve a higher salary. Now, chatting with the recruiter again, and having done your homework, you can say their suggestion is very generous but… gracefully explain what you want to change. : Step 3 Hopefully they would say the same — “I will get back to you”. And let the ping-pong begin. Next — you can continue ping-ponging once or twice more, staying humble, like Kendrick Lamar. But remember, you need to strive to close it, don’t overdo it !! The key here is that each conversation can end either with a decision or with someone who needs to get back with an answer. So if you don’t like the number, your goal in the upcoming conversation is having the other side say “I’ll check it and get back to you” (they will not change the number while on the call) — if they got homework, they might change — try maneuvering them to accept the homework :) If you are unable to send them with homework — you have homework, as it seems the flexibility on their side has reached its limit — your homework is to decide if you would: agree, be rude and insist, or withdraw. One thing to keep in the back of your mind — there are many factors to a compensation pack, some of them are open for debate if salary has reached exhaustion, even at the tip-off — you can still talk about vacation days, options, RSUs, bonuses, or other benefits the company might have Other Important Notes When asked about your salary expectations, you might also be asked how much you currently earn, is a nice guide on how to talk about it. here Each company has their surveys and their pay grades per title and experience level — they will do their best to make you happy in the one they pigeonholed you — as it is problematic to have underpaid employee who will soon need a big raise or an overpaid one who can agitate the others. Summing It All Up Preparation steps include: Understanding your value and defining a wish number you can justify Having a range you are comfortable with, taking into consideration other components of an offer Tailor your final ask number to the specific company Negotiation keys: Don’t answer directly — thank them, take it offline, think about it, return with a thought-through answer No homework — No change, try to send them with homework Don’t overdo it, always stay humble, and show honest willingness and desire to sign when the gap is bridged Conclusion You received a contract draft, meaning this company thinks you are good, they want you, and would love to have you join. They hope you would accept a salary in their pay range for the experience they estimate you bring — don’t be afraid to challenge it a little, gracefully, just like Kendrick Lamar said: “Sit down, Be humble”. And don’t forget, every decision you make is just another step in your career — think about your path, keep your eyes on the bigger goal — will this job help you get closer to it? If so, money isn’t the only variable in the equation.

Salary Negotiation Done Right

The field of web development is dynamic and continuously evolving, affected by technological advancements, user preferences, and industry needs. No wonder that web development trends are changing with time. Web developers have to adapt to the latest changes and new requirements to remain effective in their work. Specialized JavaScript libraries can facilitate this process. I selected several trending topics in web development in recent years and collected packs of useful JavaScript libraries related to them. Using these libraries, you will be able to implement highly requested functionalities much faster. AI and machine learning Today, it is hard to find someone in the IT world who knows nothing about the AI tool called ChatGPT. It is a vivid example of how the machine-learning approach works in practice. Despite the novelty of AI technologies and the potential risks associated with them, programmers are already actively using AI tools in their day-to-day activities. Participants of the latest Developer Survey from StackOverflow predict that AI tools will considerably impact various aspects of the development workflow. The State of Octoverse report talks about the striking growth of generative AI projects on GitHub that started in 2023, namely 65,000 projects, indicating a 248% year-over-year increase. Here is the list of useful JS libraries for AI web projects. TensorFlow.js is a WebGL-accelerated JavaScript library that brings machine-learning capabilities to the web. Using this tool, you can build, train, and deploy machine learning models right in web browsers or in the Node.js runtime. It supports deep learning, neural networks, and a variety of model architectures. Apart from that, TensorFlow.js enables you to run and retrain existing models. There are plenty of available models, modules, and datasets created by the TensorFlow community. TensorFlow.js ml5.js is a JS library that offers a simplified approach to integrating machine learning models and related features into web apps. It allows working with machine learning algorithms and models in the browser, building on top of TensorFlow.js. With ml5.js, you can benefit from pre-trained models for detecting human poses, generating text, styling an image with another, and much more. ml5.js is suitable for newcomers to machine learning. ml5.js Brain.js is another good option if you need to perform some simple tasks or prototype machine-learning models. It is a lightweight and user-friendly tool used for creating neural networks in JavaScript for browsers and Node.js. It has a modular implementation for easier extendability and uses GPU for calculations. Brain.js offers a range of neural network implementations since different neural nets can be trained for different purposes. It is possible to export and import trained models via a JSON format or as a function. Brain.js Synaptic is a JavaScript library for building neural networks and implementing machine learning algorithms in web browsers as well as in Node.js. It is notable for a generalized and architecture-free algorithm. This peculiarity makes this library suitable for creating and training any type of first-order or second-order neural network architectures. Synaptic.js comes with several pre-defined architectures (such as multilayer perceptrons, LSTM, etc.) and a trainer capable of training any given network. Synaptic.js Tracking.js is a good option in case you need to complement your web project with something from the realm of computer vision and real-time object tracking. Designed with a lightweight core (~7 KB) and an intuitive UI, this library equips you with computer vision algorithms and techniques that can be used in the browser environment. This library enables you to add great features to your app, such as real-time color tracking and face detection, thereby creating a more engaging and interactive user experience. Tracking.js Project management In the current economic and political disruptions, the integration of productivity software remains crucial for the success of today’s businesses. According to Statista, the revenue in the productivity software market is projected to reach 79.07 billion U.S. dollars in 2024. In this software segment, we should point out the popularity of project management solutions. Most of the respondents in Capterra’s 2024 Tech Trends survey assume that their organizations are looking to increase spending on PM software in 2024. If you need a project management tool for your app but ready-made products do not meet your requirements, check out popular JavaScript libraries that will help you implement a custom solution. DHTMLX libraries for project management If you plan to build a modern project management app, you will most likely need some advanced functionalities such as a Gantt chart, scheduling calendar, Kanban board, to-do list, etc. DHTMLX provides for integrating these capabilities into your app with less time and effort. Each product comes with a solid feature set and ample opportunities for customization. For instance, as the DHTMLX team says, the Gantt component with auto-scheduling and critical path features enabled renders up to 6000 tasks in under a second without impacting the UI performance. Extensive APIs, detailed documentation, numerous demos, and live samples will help you get started faster and make the most of DHTMLX libraries. All these JavaScript products can be easily combined in a single app as a comprehensive project management solution. JavaScript UI components Socket.io Project management apps are frequently used by multiple users at the same time, therefore you will certainly need a reliable mechanism for implementing real-time collaboration features. is a JS library that enables real-time bidirectional event-based communication between a client and a server in apps. Based on the WebSocket protocol, it provides support for auto-reconnection, disconnection detection, multiplexing, arbitrary channels (rooms), etc. Therefore, Socket.io can be very helpful in delivering project management apps with real-time communication and data streaming. Socket.io Highcharts.js When managing data-rich projects, it can be hard to do without some visual media such as a KPI dashboard, risk matrix, etc. It is hard to find a JavaScript library with predefined solutions for such scenarios. Therefore, you will need a highly customizable library like . Developed on the basis of native browser technologies, this library presents a collection of interactive charts (bar, pie, spline, etc.) with ample customization options for integrating required visualizations into your app. Here, you can count on a considerable resource base and support from a vibrant community. Also, there is a new version of the Highcharts editor called Highsoft Lab - a special playground powered by ChatGPT, where you have an opportunity to experiment with various visualizations. Highcharts.js Markwhen A project timeline is a chronologically organized visual roadmap with all activities (tasks, milestones, deadlines, etc.) scheduled to be completed within a project. The tool allows you to build a cascading timeline by writing markdown-like text that is converted into a good-looking visualization. To enable you to conveniently switch between the text editor and the timeline view, the library includes the VSCode extension. It also comes with multiple useful features such as American/European date styles, real-time collaborative editing, recurring events, comments, tags & filters, markdown-style images, and much more. Markwhen Cybersecurity In a global digital environment characterized by an ever-growing number of cyberattacks, dev teams have to take serious measures to protect sensitive data. According to Verizon’s 2023 Data Breach Investigation Report, web application attacks are involved in 26% of all breaches, ranking them second in attack patterns. Statista’s list of the main sources of web application critical vulnerabilities in 2023 includes SQL injections, cross-site scripting (XSS), and malicious file uploading. No wonder that dealing with these security concerns remains one of the main requirements in modern web applications. So it is nice to have some ready-made tools that can help strengthen the security of your app. DOMPurify is a DOM-only library used to sanitize and clean up HTML, especially user-generated content, thereby preventing XSS attacks. Written in JavaScript, this tool operates with a secure default but still provides a number of configuration options and hooks. When DOMPurify encounters a malicious HTML string, it will exclude everything that contains harmful HTML and return a string with safe HTML. DOMPurify XSS module This is dedicated to sanitizing suspicious HTML by filtering user input and eliminating the possibility of XSS attacks. The module helps control the usage of tags and their attributes following the predefined whitelist of allowed items. You can extend the module by adding custom rules or modifying the default behavior to suit the specific requirements of your app. For instance, you can customize the XSS filter or add custom whitelist rules. JS module Knex.js is an SQL query builder for Node.js that supports various database systems. While Knex.js itself is not specifically designed for security, it encourages the use of parameterized queries and can help prevent SQL injections by handling query generation securely. This tool also offers fluent query builder syntax, transaction support, execution of custom raw SQL, and query logging that can facilitate app security. Knex.js JsonWebToken is an implementation of JSON Web Tokens for Node.js. JSON Web Tokens operate as a self-contained means of transmitting information between parties (a web browser and a server). This library serves for creating (signing) and validating tokens used to authenticate and authorize users. JsonWebToken Retire.js Some JavaScript libraries can be very useful in the development process but, at the same time, contain vulnerabilities that may compromise app security. The library helps avoid such unpleasant situations. It is a scanning tool used to detect the usage of JavaScript libraries with known security issues. You can employ Retire.js in many ways: as a command line scanner, grunt plugin, gulp task, Chrome extension, Burp, and ZAP add-on. Retire.js Blockchain and cryptocurrency integration Today, blockchain may seem to be outshined by much-hyped AI technologies, but in fact, blockchain continues to evolve and be actively applied in various domains. Forecasts from Statista back up this point, saying that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 39 billion U.S. dollars in size by 2025. Cryptocurrencies like Bitcoin and Ethereum are the most common use of blockchain technology. If you are interested in adding such functionalities to your app, the following libraries can help you. Web3.JS is a collection of libraries that enables you to connect and craft web apps within the Ethereum ecosystem. Using web3.js, you’ll be able to interact with smart contracts, listen for on-chain events, fetch data from the blockchain, simplify your code with built-in utilities, and much more. Moreover, you can extend the functional capabilities of web3.js with additional plugins. Web3.js Ethers.js is one more noteworthy tool designed to cover your needs in the Ethereum blockchain. It is commonly used to build decentralized apps (dapps), wallets (e.g. MetaMask), and other tools that require reading and writing to the blockchain. There is a playground tool that allows you to play around with the ethers.js API. Ethers.js CCXT is a JavaScript library that simplifies cryptocurrency exchange integration in web applications. It supports many popular cryptocurrency exchange markets and merchant APIs. The CCXT library also offers access to real-time market data for market analysis, price monitoring, and programming of trading bots. This library can help deliver trading platforms or market analysis tools. CCXT xrpl.js The library provides a handy toolkit for integrating XRP Ledger functionality into web projects. XRP Ledger is a decentralized public blockchain network focused on cross-border payments, smart contracts, and digital currencies. Using the xrpl.js library, you will be able to manage keys & create test credentials, submit transactions to the XRP Ledger, send requests to observe the ledger, subscribe to changes in the ledger, and more. The library also helps get access to numerous advanced features such as payment paths and channels, account settings, escrows, etc. xrpl.js bitcore-lib is a JavaScript library that comes with a reliable API that allows web apps to interact with the Bitcoin blockchain. This library is a part of the Bitcore platform, which features a complete infrastructure for delivering blockchain-based apps. Bitcore-lib supports addresses and key management, payment handling, scripting, and more. Some features, such as peer-to-peer networking, blockchain explorers, and mnemonics, are implemented as modules and can be installed separately. Bitcore-lib Wrapping up As you can see from the above, the web development community keeps pace with trending technologies in the IT world, providing useful JavaScript libraries, tools, and extensions in response to emerging needs. Therefore, web developers don’t need to build everything from scratch to enrich their web apps with increasingly popular functionalities. With libraries highlighted in this article, you have useful resources for enhancing security, incorporating AI capabilities, integrating blockchain technology, or building project management solutions on the web.

JavaScript Libraries for Implementing Trendy Technologies in Web Apps in 2024

2024 সালে ওয়েব অ্যাপে ট্রেন্ডি প্রযুক্তি বাস্তবায়নের জন্য জাভাস্ক্রিপ্ট লাইব্রেরি

JavaScript-Bibliotheken zur Implementierung trendiger Technologien in Web-Apps im Jahr 2024

Bibliotecas de JavaScript para implementar tecnologías de moda en aplicaciones web en 2024

Bibliothèques JavaScript pour la mise en œuvre de technologies à la mode dans les applications Web en 2024

2024 में वेब ऐप्स में ट्रेंडी टेक्नोलॉजीज को लागू करने के लिए जावास्क्रिप्ट लाइब्रेरी

2024 年の Web アプリにトレンディなテクノロジを実装するための JavaScript ライブラリ

2024년 웹 앱에 최신 기술을 구현하기 위한 JavaScript 라이브러리

Bibliotecas JavaScript para implementação de tecnologias modernas em aplicativos da Web em 2024

Библиотеки JavaScript для реализации модных технологий в веб-приложениях в 2024 году

2024'te Web Uygulamalarında Trend Teknolojileri Uygulamaya Yönelik JavaScript Kitaplıkları

Thư viện JavaScript để triển khai các công nghệ hợp thời trong ứng dụng web vào năm 2024

2024 年在 Web 应用中实现流行技术的 JavaScript 库

We’re back! In this week’s tech company brief, we noticed a dip in Microsoft’s popularity (12%) while Apple remained trendy AF despite a similar decline in interest (11.3%). Apple took the top spot in Hackernoon's Tech Company ratings and it’s easy to see why. The iPhone manufacturer is just a week away from its annual flagship event World Wide Developers Conference and the internet is already buzzing with news of iOS16 and a long-rumored virtual and augmented reality headset. Trailing behind Apple was billionaire Jeff Bezos' favorite vehicle for world domination: Amazon. Bezos — who may or may not be a supervillain — hasn't been in the news lately. However, his e-commerce giant has been making waves in India where it plans to develop software for its consumer robots and produce more films in the South Asian country of 1.38 billion people. Microsoft claimed the third spot this week though interest in the company seems to be waning. With an already 12% decline in trending interest according to Hackernoon's tech tracker, it remains to be seen whether Microsoft will remain in the Top 5 for long. Meanwhile, major cryptocurrency exchange platform Coinbase remains unchanged at #4. The company recently became the first cryptocurrency company to enter the Fortune 500, joining the likes of Apple, Microsoft, and Amazon as one of 500 companies that generate the most revenue in the U.S. Also on the Fortune 500 is Intel Corp. which took the #5 spot on Hackernoon's tech leaderboard this week. True to form, the king of semiconductor chip manufacturing has been keeping low but was in the news earlier this month for attempting to thwart Nvidia Corp.'s dominance in the AI chip market with a product called Gaudi2. Anyway, this has been your tech company data report for this week. The rest of our free data is available via__the Tech Company Rankings__! This story was sent as the free Tech Company Brief. We’re back! In this week’s tech company brief, we noticed a dip in Microsoft’s popularity (12%) while Apple remained trendy AF despite a similar decline in interest (11.3%). We’re back! Apple took the top spot in Hackernoon's Tech Company ratings and it’s easy to see why. The iPhone manufacturer is just a week away from its annual flagship event World Wide Developers Conference and the internet is already buzzing with news of iOS16 and a long-rumored virtual and augmented reality headset. Apple Tech Company ratings week away World Wide Developers Conference iOS16 long-rumored Trailing behind Apple was billionaire Jeff Bezos' favorite vehicle for world domination: Amazon . Bezos — who may or may not be a supervillain — hasn't been in the news lately. However, his e-commerce giant has been making waves in India where it plans to develop software for its consumer robots and produce more films in the South Asian country of 1.38 billion people. Amazon Amazon may or may not may or may not develop develop more films more films Microsoft claimed the third spot this week though interest in the company seems to be waning. With an already 12% decline in trending interest according to Hackernoon's tech tracker, it remains to be seen whether Microsoft will remain in the Top 5 for long. Microsoft Microsoft Meanwhile, major cryptocurrency exchange platform Coinbase remains unchanged at #4. The company recently became the first cryptocurrency company to enter the Fortune 500, joining the likes of Apple, Microsoft, and Amazon as one of 500 companies that generate the most revenue in the U.S. Coinbase Coinbase enter enter Also on the Fortune 500 is Intel Corp. which took the #5 spot on Hackernoon's tech leaderboard this week. True to form, the king of semiconductor chip manufacturing has been keeping low but was in the news earlier this month for attempting to thwart Nvidia Corp.'s dominance in the AI chip market with a product called Gaudi2. Intel Corp. Intel Corp. earlier this month earlier this month Anyway, this has been your tech company data report for this week. The rest of our free data is available via__ the Tech Company Rankings __! the Tech Company Rankings This story was sent as the free Tech Company Brief. This story was sent as the free Tech Company Brief . Tech Company Brief

Interest in Microsoft Wanes 12% While Apple Remains Trendy AF

El interés en Microsoft se desvanece un 12 % mientras que Apple se mantiene a la moda AF

L'intérêt pour Microsoft diminue de 12 % alors qu'Apple reste à la mode AF

Microsoft में रुचि 12% कम हो जाती है जबकि Apple ट्रेंडी AF बना रहता है

マイクロソフトへの関心は 12% 低下し、アップルはトレンディな AF のまま

Interesse na Microsoft diminui 12%, enquanto a Apple continua na moda AF

Mức độ quan tâm đến Microsoft Wanes 12% trong khi Apple vẫn duy trì AF thời thượng

对微软的兴趣下降了 12%，而苹果仍然是时尚的 AF

It takes for online consumers to form an opinion about your brand. If you haven’t generated interest, then you probably aren’t going to. less than two-tenths of a second Bad website design and outdated aesthetics are major credibility killers. of negative website feedback is design-related. 94% In this article, we handpicked web design inspirations that will help to increase your conversion rate. Major web design trends of 2021 It’s exciting to see how web design continues to change. So, the question is what are the leading web design trends in 2021? From retro fonts to 3D modeling — there’s a lot to enjoy. Augmented reality VR is becoming a trend in all sectors. More websites are tapping into the power of AR to serve useful content to site visitors in a way that helps them make buying decisions. Examples: Build & Price a Jeep L’Oréal Makeup App 2. Dark mode and low light Dark mode helps to reduce eye strain while giving you the ability to save device battery power. It provides users with a low-contrast site or app that is easier to look at in a low-light environment. Also, black is a particularly strong color that hits powerful emotions. Even added dark mode as an option to its site in 2021. the White House Examples: Hashnode Facebook Messenger Instagram Twitter Gmail 3. Custom illustrations Illustrations breathe life into your website. Take a look at the art of who designed custom illustrations for brands like Airbnb, Dropbox, and Slack. Alice Lee Examples: Snapsound Grafill Extreeme Garden Estudio Intercom blog Among trees game 4. Comfortable colors It’s not uncommon to experience eye strain after looking at screens for long periods of time. The soothing effect of light colors encourages users to stay on the page longer, enjoying the palette’s tranquility. In 2021, web designers are going with soft color palettes, creating a calming ambiance. Examples: Mysa Skincare Brooke Cormier Deeponde 5. Gradient color scheme Gradient color schemes have been trending for a while. However, the gradients we see today are much more subtle. They can be used to add depth, serve as a striking background, or add texture. You can use the same color in different shades or color combinations. Examples: Apple’s Big Sur OS Impossible Bureau Sleepiest 6. Vintage-inspired colors & typography Ironically, the more the web progresses, the more companies start to revert back to old retro styles. Tapping into an audience’s sense of nostalgia doesn’t merely create a throwback — mixing antique and modern styles produces an ultra-trendy look. This style has become very popular for its ability to catch the user’s eye and conjure up a range of feelings. Examples: The Dollar Dreadful Family Library The New York Moon Harvard Film Archive Timeless 7. Parallax scrolling Parallax is a web design technique in which the background moves at a slower pace than the foreground. It highlights important bits of content and adds a sense of depth by taking visual elements and moving them at different speeds. Examples: Nolan Omura MILD Goonies 8. Smart combination of minimalism and functionality Too much information can be overwhelming. Minimalism, sometimes called “flat design” is associated with a lot of white space (think Apple). The cleaner the site, the lower the bounce rate. Minimalism is in general. good for conversions Examples: Nike Makhno Architects Rotate Lars Tornøe 9. 3D visuals 3D is definitely the hot trend in web design. 3D elements that users can interact with are increasingly used by web designers. The results can be breathtaking and give an awesome feel to visitors. Users spend an average of looking at a website’s main image, so it’s important to make sure that this image reinforces the brand. 5.94 seconds Examples: Campo Alle Comete Pursuit of Sound Sapiens 10. Custom cursors One of the biggest trends in web design is custom cursors. You can use a cursor to boost website engagement rates like never before. With the help of HTML, CSS, and JavaScript, it’s possible to add hover animations, click effects, and much more. Examples: Mutt Agency MDFF Athens Eye-opening web design stats Business owners spend a lot of time, money, and energy on driving traffic to their websites. And still, the average conversion rate across all industries is 2.35%. How can we get more customers with the traffic we already have? Design plays a pivotal role in business conversions. of users won’t recommend a business with a poorly designed website on mobile. 57% of online consumers will stop engaging with a website if its layout is unattractive. 38% of people are less likely to return to a site after a bad experience. 88% of users will stop engaging with a website if images take longer to load. 39% of consumers judge a company based on its website design. 75% Websites are judged ruthlessly. If your website is making you cringe, you can bet that it’s affecting your business’ success. Change is the only constant The credibility of a company is so powerfully linked to the aesthetic quality of its website. This includes website layout, typography, fonts, and color schemes. This article was first published on Medium

10 Trendy Web Design Options to Make a Website That Converts

Sometimes creating a is like walking across the minefield. You never know which creative solution will endear the users and which will make them leave the brand forever. And while research and analytics tools provide insights into the user’s preferences, some design errors are persistent. Today we want to take you on a rollercoaster ride of the five worst mistakes a web designer can make and the five trendy ways to correct them. web design Design originality that hinders usability Designers get caught up in the creative flow and forget that they create interfaces for users, not themselves. And when people can’t find content, they turn from interested into annoyed and then just leave never to return. Unhelpful category names, an excess of links and menus, illogical structure and unexpected locations of interface elements, like the search bar, can turn away potential clients. Remember that internet users spend most of their time on other websites and they have certain expectations about what an interface should look like and how it should work. Sometimes plain and easy-to-understand beats creative and unique. Still, if you wish your website to stand out, use Broken grid and asymmetrical layouts Everyone and their mother uses classic grid layouts. They are clean, easy and boring. That’s why over the last year more and more designers ripped up the traditional grid and made images and text overlap and blur into a single beautiful design. Asymmetrical layouts attract customers who are tired of classic blocks and plates, as long as they stay user-friendly and logical. Both big brands and small startups have already embraced the trend that might very well turn mainstream in 2018. Overwhelming users with content For years designers and marketing experts believed that cramming the first scroll with as much information as possible is the way to go. As a result, the Internet was filled with pages and applications bombarding users with huge blocks of texts, dozens of images, CTAs and buttons. Overwhelmed by the wall of content, users left for greener pastures. What designers forgot to take into account was the fact that online users scan the pages instead of reading everything. Unstructured text, without subheaders, bullet points, and highlights is a waste of space and a missed opportunity for a web app. If you want to engage clients from the get-go, employ. Interactive and engaging animations While exhaustive GIFs can be a major turn off, artful animations are a useful tool to direct the user’s attention and keep it focused on the critical elements of the design or copy. Classy animations can engage the client without being distracting, though some people find them overwhelming. Two of the most prominent trends this year are animated page transitions, which link all pages into a single seamless experience, and variable scrolling rates that create an exciting effect and set a pace for the user experience. Ignoring screens of other sizes For years designer worked exclusively on desktop-oriented web applications and websites. They devised clever hover state animations and selected breathtaking photos, developed beautiful multi-level menus only to see the traffic take a plunge. All these solutions do not translate well into mobile. Small unreadable text, increased load time and garish animations turn mobile users off and make them seek other services and brands. Designers need to remember that 2017 saw mobile traffic finally overtake that of the desktop. You should start creating designs with smaller screens in mind if you haven’t already. Or better yet, Develop mobile-friendly experience first Some mobile-oriented solutions have already become industry standards, like a rollout burger of a menu and icons instead of large illustrations and photos. Designers strive to make mobile versions more intuitive and less cluttered, as the size of the screen imposes many restrictions on the amount of content and its structure. Many companies start with developing mobile versions first, then adding to them to create a comfortable experience for desktop users. Design elements resembling ADS The road to Hell is paved with good designer intentions. To attract user’s attention to a specific link or button designers turn the whole area around it into their playground. They use bold colors, fancy typography or flashy animations to hook clients and reel them in. However, despite all their efforts, links stay untouched, falling prey to selective attention and advertising blindness. People ignore anything that resembles a banner or a clickbait image, closing popups without a second glance. There are ways to control and manipulate users to follow the path intended for them throughout the website. To stay on top of these techniques, start using Classy custom illustrations A picture is worth a thousand words. However, stock photos have fallen out of designers’ grace lately. And since art and fashion repeat themselves in cycles, now is the time for custom illustrations. They give the web interface a stylish look, catching attention and forming a unique brand identity. Another bonus is that drawings do not limit the audience’s identity the same way photos do. A hand-drawn stick-figure does not have a race, nationality or gender, unlike a real-life person on any of the stock photos. As a result, using illustrations can broaden the target audience and attract new customers. Using poor onsite search engine Even when designers utilize the simplest layouts and navigation tools, some users get confused. They turn to a search bar to guide their experience and get instantly disappointed when they see zero search results. Literal search engines that don’t account for plurals, variations of the words and even typos doom the web application to be forgotten. Another unforgivable faux pas is sorting search results by the number of query terms instead of their relevance and importance. In the age of Google, no one is willing to waste time trying to figure out your search bar. Besides improving the search engine, try making the user experience more streamlined by implementing Floating navigation tools Users don’t like feeling lost, that’s why designers strive to ensure they always have navigation menus at the tips of their fingers. Floating menus have become a significant trend that is here to stay for the foreseeable future. However, to capitalize on this solution, designers rip the nav bars off their usual positions and move the navigation tools to the foreground of the page, making them pop off the screen both in Material and Flat design. Hiding other design elements under the menu bar gives web design impressive depth. We hope this list was as exciting and inspiring for you as it was for us. Come back to it from time to time to remind yourself of the design errors that we should not repeat online in 2018. Did you like the article? Clap us please! Share article with other people on Medium. Visit our corporate for more interesting articles. FreshCode.blog Feel free to contact us on our FreshCode.website Follow FreshCode on LinkedIn , Facebook , Twitter , Instagram , Behance , Medium Original here

Design rollercoaster. 5 epic fails vs. 5 trendy must-haves

Analysis of BTC, ETH, AND BTT — and what their Trendlines say

Keyword research ranks a website at a better position in search engines. Keywords are the base of content marketing, SEO and PPC campaigns. Today, simply inserting essential keywords doesn't help your website to rank easily. It's an outdated technique. Hence, you must use effective keyword research techniques to boost your online presence, grow organic traffic, and continuously appear in front of your target audience. For example, you know that your website should rank for a particular keyword, such as "digital marketing." But can you determine if your potential customers are searching for this query? Also, it is possible that your competitors are focusing only on this query. Maybe the audience using this query to search would be looking for a specific field, such as SEO, instead of complete digital marketing services. As per Ahrefs, the average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. Wondering how to find relevant keywords for your business? Using the best keyword research methods, you find appropriate keywords that people might be searching for. In this post, you will learn about keyword research with 8 tips for getting success in your SEO strategy. 8 Keyword Research Tips for Successful SEO Keyword research identifies keywords and search terms your target audience is looking for. You can select the relevant and profitable keywords by conducting keyword research. 1. Determine Relevance The first step in conducting keyword research is to determine whether the keyword is relevant to your target audience. This means that if you are targeting a keyword that people aren't searching for, it would be a problem. The result of this would be: Attracting people who aren’t interested in your products or services
Not appearing in front of people who are actually interested in your site Instead, you must keenly observe how closely a particular keyword correlates with your products or services. Below are the queries that you can ask: Is the keyword relevant to your business services or products?
Is the keyword relevant to queries your potential customers are searching for? You have a relevant keyword if your answer is 'Yes' for both questions. 2. Search for Semantic Keywords When words or phrases have a conceptual relation with a given topic, these are called semantic keywords. Semantic keywords help search engines to understand your content's scope, subject matter and depth. This can help to boost your ranking in search engines. If these keywords aren't included in your content, it is incomplete. Suppose you are writing a digital marketing guide. It should include semantic keywords like SEO, social media marketing, PPC campaigns, etc. You can find semantic keywords using various tools such as SEMrush, Google Keyword Planner, Ubersuggest, etc. 3. Analyze Seasonal and Trending Keywords Analysis of seasonal keywords means checking the rise and fall of keywords over time. You might have observed that people search particular terms during winter, and then it decreases during summer. For example, the 'sweaters or winter jackets' search term would be trendy during winter. When specific keywords rise and fall in popularity, they help organize their content strategy and marketing efforts. Though it may be a slightly different practice, it involves searching keywords that are buzzing in search engines. There won't be an annual rise and fall in popularity, but they are currently being searched in large numbers. These growing search terms eventually become saturated and then fall in popularity. However, by analyzing trending keywords regularly, you can spot those gaining popularity before time passes. 4. Preliminary Research If you are a beginner in your niche keyword research, you can conduct more generalized preliminary research. You can gain an in-depth understanding of the queries your target audience is searching for with preliminary research. In this research, you should focus on the major topics and themes instead of analyzing individual keywords. This research requires interaction with customers, brainstorming or using relevant tools. 5. Analyze Keyword Gap Keyword gap analysis involves analyzing terms for which your competitors are ranking and you are not by comparing your keywords with theirs. This will help you take your website to a level similar to your competitors and generate new content ideas. If these gaps aren't filled, you will stay one step behind them. You can check the keyword gap with SEMrush’s Keyword Gap tool as below: After learning the 5 best keyword research techniques, let's check the tools to help you in keyword research. Top 5 Tools for Keyword Research Following are the top 5 tools that are will help you to find relevant keywords for successful SEO: 1. QuestionDB QuestionDB ranks at the top of this list because it understands the user intent and displays a list of excellent keywords. At the start, you need to enter the keyword or phrase in the tool and select the location. For example, we are searching for 'social media marketing'. The tool will display search volume, CPC, keyword difficulty, competition level and source for each keyword. You will get plenty of variations for your keyword or phrase in real time. The result can be viewed in table, card or tree format. The tool allows you to download the report in CSV or share it by copying the link or directly sharing it on Facebook, LinkedIn, Twitter, and email. 2. Semrush Semrush is the best tool for effective keyword research and analysis. It offers a multifaceted toolbox that helps you at every stage of your SEO campaign. It displays the keyword intent, search volume, trend, keyword difficulty, CPC, and SERP features. You can also see when the data was last updated.Additionally, it offers the SEO Content Template tool, which helps you create content briefs and optimize content automatically while writing by displaying grades in real time for originality, readability, SEO, and tone of voice. It also offers visual SEO recommendations as you optimize the content. 3. Google Keyword Planner Google Keyword Planner is specially designed for keyword research but can be used to analyze tools after researching them. It displays trends, search volume, CPC and competition level for each keyword the tool suggests. You can download the complete keyword research report in CSV format. 4. Google Trends Google Trends allows you to analyze the current and long-term popular keywords. It helps you to identify the best times of year to target specific search terms. You can also review current and past spikes in popularity for particular keywords. 5. Answer The Public Another great tool, Answer The Public, finds questions people search for using the autocomplete feature. Simply enter the topic, select your target country and hit search. It displays results in the form of questions, prepositions, comparisons, alphabeticals, numbers and related queries. One disadvantage of this tool is that it doesn't display search volumes in numbers, but the highlights in visuals indicate low, medium and high volumes. Continue Your Keyword Research to Rank Higher You now have learned 5 best keyword research techniques that will help you improve your SEO ranking. Ensure to add new keywords when you target them. Keyword research is essential for successful SEO, or else you might end up risking your content optimization for the wrong keywords. This further engages the bad traffic or won't bring any traffic to your website. Implementing these keyword research techniques can enhance your online visibility and put you in front of your potential audience. Keyword research ranks a website at a better position in search engines. Keywords are the base of content marketing, SEO and PPC campaigns. Today, simply inserting essential keywords doesn't help your website to rank easily. It's an outdated technique. Hence, you must use effective keyword research techniques to boost your online presence, grow organic traffic, and continuously appear in front of your target audience. For example, you know that your website should rank for a particular keyword, such as "digital marketing." But can you determine if your potential customers are searching for this query? Also, it is possible that your competitors are focusing only on this query. Maybe the audience using this query to search would be looking for a specific field, such as SEO, instead of complete digital marketing services. As per Ahrefs, the average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. Wondering how to find relevant keywords for your business? Using the best keyword research methods, you find appropriate keywords that people might be searching for. In this post, you will learn about keyword research with 8 tips for getting success in your SEO strategy. 8 Keyword Research Tips for Successful SEO Keyword research identifies keywords and search terms your target audience is looking for. You can select the relevant and profitable keywords by conducting keyword research. 1. Determine Relevance The first step in conducting keyword research is to determine whether the keyword is relevant to your target audience. This means that if you are targeting a keyword that people aren't searching for, it would be a problem. The result of this would be: Attracting people who aren’t interested in your products or services Not appearing in front of people who are actually interested in your site Attracting people who aren’t interested in your products or services Not appearing in front of people who are actually interested in your site Instead, you must keenly observe how closely a particular keyword correlates with your products or services. Below are the queries that you can ask: Is the keyword relevant to your business services or products? Is the keyword relevant to queries your potential customers are searching for? Is the keyword relevant to your business services or products? Is the keyword relevant to queries your potential customers are searching for? You have a relevant keyword if your answer is 'Yes' for both questions. 2. Search for Semantic Keywords When words or phrases have a conceptual relation with a given topic, these are called semantic keywords. Semantic keywords help search engines to understand your content's scope, subject matter and depth. This can help to boost your ranking in search engines. If these keywords aren't included in your content, it is incomplete. Suppose you are writing a digital marketing guide. It should include semantic keywords like SEO, social media marketing, PPC campaigns, etc. You can find semantic keywords using various tools such as SEMrush, Google Keyword Planner, Ubersuggest, etc. 3. Analyze Seasonal and Trending Keywords Analysis of seasonal keywords means checking the rise and fall of keywords over time. You might have observed that people search particular terms during winter, and then it decreases during summer. For example, the 'sweaters or winter jackets' search term would be trendy during winter. When specific keywords rise and fall in popularity, they help organize their content strategy and marketing efforts. Though it may be a slightly different practice, it involves searching keywords that are buzzing in search engines. There won't be an annual rise and fall in popularity, but they are currently being searched in large numbers. These growing search terms eventually become saturated and then fall in popularity. However, by analyzing trending keywords regularly, you can spot those gaining popularity before time passes. 4. Preliminary Research If you are a beginner in your niche keyword research, you can conduct more generalized preliminary research. You can gain an in-depth understanding of the queries your target audience is searching for with preliminary research. In this research, you should focus on the major topics and themes instead of analyzing individual keywords. This research requires interaction with customers, brainstorming or using relevant tools. 5. Analyze Keyword Gap Keyword gap analysis involves analyzing terms for which your competitors are ranking and you are not by comparing your keywords with theirs. This will help you take your website to a level similar to your competitors and generate new content ideas. If these gaps aren't filled, you will stay one step behind them. You can check the keyword gap with SEMrush’s Keyword Gap tool as below: After learning the 5 best keyword research techniques, let's check the tools to help you in keyword research. Top 5 Tools for Keyword Research Following are the top 5 tools that are will help you to find relevant keywords for successful SEO: 1. QuestionDB QuestionDB ranks at the top of this list because it understands the user intent and displays a list of excellent keywords. At the start, you need to enter the keyword or phrase in the tool and select the location. For example, we are searching for 'social media marketing'. The tool will display search volume, CPC, keyword difficulty, competition level and source for each keyword. You will get plenty of variations for your keyword or phrase in real time. The result can be viewed in table, card or tree format. The tool allows you to download the report in CSV or share it by copying the link or directly sharing it on Facebook, LinkedIn, Twitter, and email. 2. Semrush Semrush is the best tool for effective keyword research and analysis. It offers a multifaceted toolbox that helps you at every stage of your SEO campaign. It displays the keyword intent, search volume, trend, keyword difficulty, CPC, and SERP features. You can also see when the data was last updated.Additionally, it offers the SEO Content Template tool, which helps you create content briefs and optimize content automatically while writing by displaying grades in real time for originality, readability, SEO, and tone of voice. It also offers visual SEO recommendations as you optimize the content. 3. Google Keyword Planner Google Keyword Planner is specially designed for keyword research but can be used to analyze tools after researching them. It displays trends, search volume, CPC and competition level for each keyword the tool suggests. You can download the complete keyword research report in CSV format. 4. Google Trends Google Trends allows you to analyze the current and long-term popular keywords. It helps you to identify the best times of year to target specific search terms. You can also review current and past spikes in popularity for particular keywords. 5. Answer The Public Another great tool, Answer The Public, finds questions people search for using the autocomplete feature. Simply enter the topic, select your target country and hit search. It displays results in the form of questions, prepositions, comparisons, alphabeticals, numbers and related queries. One disadvantage of this tool is that it doesn't display search volumes in numbers, but the highlights in visuals indicate low, medium and high volumes. Continue Your Keyword Research to Rank Higher You now have learned 5 best keyword research techniques that will help you improve your SEO ranking. Ensure to add new keywords when you target them. Keyword research is essential for successful SEO, or else you might end up risking your content optimization for the wrong keywords. This further engages the bad traffic or won't bring any traffic to your website. Implementing these keyword research techniques can enhance your online visibility and put you in front of your potential audience.

5 Best Keyword Research Techniques for Successful SEO

Cryptocurrency is billed as the ‘wild west’ of the financial world - often misunderstood, sometimes celebrated (when it’s ‘up’) and occasionally dismissed as a game of chance. But is investing in crypto really just speculating and gambling, or is it a more edgy way to diversify your portfolio? It’s just another asset class Sure, crypto might seem like it’s all about thrills, adrenaline and the next shiny thing - but just like stocks, bonds, and even commodities, crypto represents a form of value that investors can buy, sell, and trade. Yes, it’s volatile - but so are plenty of other asset classes. Oil prices fluctuate. Stock markets crash. Even gold has its wild swings. Yet, we don’t call those gambling, do we? Crypto’s ups and downs might be extreme, but that doesn’t make it a game of chance. Think of it as a rollercoaster in a market that just happens to move at lightning speed. The key is in the strategy, not the spin of a wheel. There’s research to be done, timing to consider and (don’t skip this step!) fundamental understanding of what you’re investing in. Don’t let the volatility fool you - this isn’t a casino, it’s just another corner of the financial market that happens to move a bit faster than the rest. Returns are never guaranteed Ask any seasoned investor, and they’ll tell you that risk-taking is part and parcel of the investment game. Because crypto is more volatile (its price fluctuation is more dramatic) than other assets, this perceived risk is often amplified - which might be why some folks mistake it for gambling. The reality, however, is that investment always involves risk, whether it’s stocks, real estate or the latest trendy token. Doing your own research should be non-negotiable before investing. This includes understanding the different types of crypto assets out there i.e. the ‘bluechips’ and the startups; which tokens are speculative plays and which are more like infrastructure assets. Crypto investing requires doing research in the exact same way you would for a stock investing - it’s key to understand the company/token, what the problem it's solving is, who the team are, their track record and product-market fit. This might also include talking to other investors, following different types of influencers in the space and analysing their possible motives; as well as following the news and what moves the markets. This balanced approach where you draw on a set of trusted sources to make your own conclusions based on a combination of experience, gut feel and hard work and research is a wise approach and sound advice for any investor, whether you’re playing with blue chips or Bitcoin. Just because the stakes can be high doesn’t mean you should throw caution to the wind. Investment is not about blind luck; but about calculated risk. Remember, the house doesn’t always win when you’re the one making all the calls. The psychology of FOMO (or ‘Fear of missing out’) FOMO can be a modern investor’s worst enemy. The reason why this term gets tossed around in crypto circles is because the market moves very fast. Every time you hear a story about someone making a ‘quick million’, it’s tempting to think you’re missing out on the jackpot. But beware: FOMO isn’t an investment strategy; it is often just a recipe for impulsive decisions. Although crypto might lure people in with promises of sky-high returns, that’s also true of plenty of other investments. Chasing quick gains is risky in any market, and that adrenaline rush you feel is the same feeling that makes people buy lotto tickets. Unlike the lotto, however, crypto demands a rational approach. Rather than succumbing to FOMO, take a step back and ask yourself if the decision makes sense in the context of your personal investment strategy. Research has shown that once people invest in crypto, they rarely abandon the asset class. In the end, crypto is what you make of it: treat it like gambling, and that’s what it’ll be. Treat it like a serious investment, and you might find it’s an asset class worth holding onto. Disclaimer: Investing in crypto carries risk. Always do your own research or seek professional advice. Terms and Conditions apply. Cryptocurrency is billed as the ‘wild west’ of the financial world - often misunderstood, sometimes celebrated (when it’s ‘up’) and occasionally dismissed as a game of chance. But is investing in crypto really just speculating and gambling, or is it a more edgy way to diversify your portfolio? Cryptocurrency is billed as the ‘wild west’ of the financial world - often misunderstood, sometimes celebrated (when it’s ‘up’) and occasionally dismissed as a game of chance. But is investing in crypto really just speculating and gambling, or is it a more edgy way to diversify your portfolio? really It’s just another asset class It’s just another asset class Sure, crypto might seem like it’s all about thrills, adrenaline and the next shiny thing - but just like stocks, bonds, and even commodities, crypto represents a form of value that investors can buy, sell, and trade. Yes, it’s volatile - but so are plenty of other asset classes. Oil prices fluctuate. Stock markets crash. Even gold has its wild swings. Yet, we don’t call those gambling, do we? Crypto’s ups and downs might be extreme, but that doesn’t make it a game of chance. Think of it as a rollercoaster in a market that just happens to move at lightning speed. The key is in the strategy, not the spin of a wheel. There’s research to be done, timing to consider and (don’t skip this step!) fundamental understanding of what you’re investing in. Don’t let the volatility fool you - this isn’t a casino, it’s just another corner of the financial market that happens to move a bit faster than the rest. Returns are never guaranteed Returns are never guaranteed Ask any seasoned investor, and they’ll tell you that risk-taking is part and parcel of the investment game. Because crypto is more volatile (its price fluctuation is more dramatic) than other assets, this perceived risk is often amplified - which might be why some folks mistake it for gambling. The reality, however, is that investment always involves risk, whether it’s stocks, real estate or the latest trendy token. Doing your own research should be non-negotiable before investing. This includes understanding the different types of crypto assets out there i.e. the ‘bluechips’ and the startups; which tokens are speculative plays and which are more like infrastructure assets. Crypto investing requires doing research in the exact same way you would for a stock investing - it’s key to understand the company/token, what the problem it's solving is, who the team are, their track record and product-market fit. This might also include talking to other investors, following different types of influencers in the space and analysing their possible motives; as well as following the news and what moves the markets. This balanced approach where you draw on a set of trusted sources to make your own conclusions based on a combination of experience, gut feel and hard work and research is a wise approach and sound advice for any investor, whether you’re playing with blue chips or Bitcoin. Just because the stakes can be high doesn’t mean you should throw caution to the wind. Investment is not about blind luck; but about calculated risk. Remember, the house doesn’t always win when you’re the one making all the calls. The psychology of FOMO (or ‘Fear of missing out’) The psychology of FOMO (or ‘Fear of missing out’) FOMO can be a modern investor’s worst enemy. The reason why this term gets tossed around in crypto circles is because the market moves very fast. Every time you hear a story about someone making a ‘quick million’, it’s tempting to think you’re missing out on the jackpot. But beware: FOMO isn’t an investment strategy; it is often just a recipe for impulsive decisions. Although crypto might lure people in with promises of sky-high returns, that’s also true of plenty of other investments. Chasing quick gains is risky in any market, and that adrenaline rush you feel is the same feeling that makes people buy lotto tickets. Unlike the lotto, however, crypto demands a rational approach. Rather than succumbing to FOMO, take a step back and ask yourself if the decision makes sense in the context of your personal investment strategy. Research has shown that once people invest in crypto, they rarely abandon the asset class. In the end, crypto is what you make of it: treat it like gambling, and that’s what it’ll be. Treat it like a serious investment, and you might find it’s an asset class worth holding onto. Disclaimer: Investing in crypto carries risk. Always do your own research or seek professional advice. Terms and Conditions apply. Disclaimer: Investing in crypto carries risk. Always do your own research or seek professional advice. Terms and Conditions apply. Disclaimer: Investing in crypto carries risk. Always do your own research or seek professional advice. Terms and Conditions apply . Disclaimer: Investing in crypto carries risk. Always do your own research or seek professional advice. Terms and Conditions apply

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