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Global accounting firm KPMG says cybercrime is a growing issue in Metro Vancouver and on Vancouver Island. The firm says a survey of 700 Canadian businesses conducted last month revealed that more than half of those in Vancouver and on the island had been hit by cyberattacks in the last year.

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‘This has happened before’: early stage startups and now well-established companies are looking for low-budget tools for getting media coverage amidst the economic downturn and the era of new valuations. Trying to decrease burn rate, startups are jumping from one paid channel to another aiming to report growing numbers to their VCs. However, PR with media coverage and organic traffic it provides is still the most effective, however one of the most difficult approaches to master. Cutting the marketing budget entirely and hiring a PR manager (which could also be a costly and fun adventure if you don’t understand how PR works and what to expect) is not an option, but knowing some PR tricks will help in getting media coverage prior to your next fundraising. In my previous op-ed basic PR mechanics and such tech solutions as Linguix, HARO and PRGuy which are still useful low-budget but very decent alternatives to create and land a pitch. we talked about In this article, let’s find out what new and cool AI-powered tools are available to help out a busy-with-fundraising founder and their PRs. AI-powered Pitch Creation Assistants Except ChatGPT there are plenty of NLP tools available, such as Copi.ai, Jasper, and their alternatives. While they can provide some inspiration and really help with SEO-optimized blogging and social media posts by saving your time, they are completely unreliable in terms of preparing a media pitch or press release (yes, this is not the same). “ChatGPT may not always be accurate”, Mira Murati, OpenAI's CTO said in an interview with Time magazine. In other words, the service is notorious for making up facts and quotes. Even though this could be used as an example where you can put some stats and your thoughts on the matter, there is a chance you can miss such parts and send faked numbers or references. Today not any of those platforms is capable of producing complex, nuanced content with comprehensive market and competitor analysis, which is a must when you pitch a tech or business journalist. Mostly all of them generate content using pre-existing templates, which may result in content that is not entirely original. Pricing-wise, usually these platforms are subscription-based that can be expensive for small businesses. However, if you need just one pitch or press-release, some of them do provide freemium models with 5-10 posts per day creation including the templates. Copy.ai even has a free plan. PRGuy charges you per template or ready-to-go pitch and it keeps providing a human-editor review. AI-powered Outreach Platforms Finding journalists’ contacts has always been and still quite a time consuming activity. Nowadays, buying email databases for “spray-and-pray” and the subsequent distribution is considered to be bad manners and an experienced PR specialist would never do so. Neither will they ask a colleague to share their media base Google spreadsheets. There are a lot of platforms available for businesses to automate marketing cold outreach efforts like SalesLoft. There are even platforms like SellScale that pull data from public internet sources to craft “hyper-specific” outreach. But this looks creepy and none of those will help with the media outreach. And again, nothing is low-budget about them. There are two options available for founders and PRs who want to automate the outreach and at the same time don’t spend a fortune: OnePitch and House of Pitch. Both are free of charge. OnePitch is a free version of Mack Ruck and other costly platforms. It suggests journalists based on your pitch and allows distribution within the platform. The House of Pitch in turn asks you to pick the most relevant journalists (or VC scouts!) according to their beats (industries of interests) prior to the distribution of the pitch. But there is one feature it has that is dope–you get a clear Yes or No response each time you reach out to a journalist. The pitches you send on HoP are Tinder-like cards that journalists sort Connect or Reject and you either meet with a reporter in an email or will get a “sorry, not a good fit” notification. Conclusion More tools aiming to help with marketing appear every month. However, only a few of them fit the PR needs. The most successful outreach efforts are still those that are personalized, targeted, and backed by genuine human interaction, not GPT. I won’t rely on AI-powered writing assistants, if you have a success story when you pitched to a journalist completely generated text, please share it with me.

Top PR Tricks and Free Tools for Startups in the Era of Decreasing Valuations

It can be hard for an early-stage startup to get featured in tech news. But if hiring a PR consultant or agency will make a hole in the budget, what options do they have? Let’s dive into these PR tools and techniques which are used by PR professionals, so you can better understand the public relations process and get your startup noticed by the media. Especially since the beginning of the year is considered to be a slow season, there might be a spot on the news agenda for your startup. Preparing a pitch When you email journalists, this means you are pitching your startup or product to them. Basically, this is the process of selling your startup idea to a reporter who, in turn, wants to write an interesting story for their readers and get a lot of views. This is what you need to keep in mind when writing your pitch–it should be a solid basis for a compelling story about a problem and how it is solved by technology. You need to prove your point and provide evidence in no longer than three (short) paragraphs. Tools for writing a good pitch: You can use freemium-based AI-writing assistants such as or . The latter has a paraphrasing feature that helps you to sound clearer. Grammarly Linguix There are a lot of free templates on the internet, but to be honest, I’ve never seen a decent example that can be used by startups. However, there is a service which claims to provide the best matching pitch template (and a list of relevant journalists) based on your story, the industry of your startup, and the news hook. PR Guy Contacting a journalist Once your pitch is ready, you need to identify the best media contact and find their emails. I’m saying emails deliberately. Please do not pitch on Instagram, call out of the blue and add on Facebook. This might be considered harassment, and you could end up blacklisted. Tips for finding a journalist and their email: • You can Google what was recently in the news about the problem you are solving, and see the authors who covered the topic. Next, their contacts could be just there on the publication’s website, or try their Twitter bio. • There are different services that help to find up to 10 email contacts for free, such as, , , and many other widgets for LinkedIn and standalone platforms, like Muckruck. SignalHire Rocketreach • I’d suggest using mail tracking clients such as Polymail. It will cost $13 per month, but you will see who opens your pitch multiple times and clicks on the links. Don’t overuse it! It is unethical to chase people based on your perception of what they are interested in. What if your pitch got zero replies? Sometimes (mostly all the time), startups’ news and milestones get no traction when journalists from TechCrunch have stories about new unicorns, the launch of a new Metaverse, and another Elon’s tweet crashing Tesla’s stock. In that case, there is only one option that could help you to get through the buzz. Tips for getting notice no matter what: • is a well-known tool that is used by journalists to get quotes and insights from sources. While there might be a lot of irrelevant to your business requests, sometimes you can find a hidden gem–a request from a top-tier tech publication regarding your industry. This doesn’t mean you will be noticed in the piece, but replying to the request will maximize your chances. At least, will put you on the so-called PR sources list of a reporter. HARO • Again Twitter: you can create a search results column on a Tweetdeck, put #journorequest and your keywords (e.g. #edtech, #AI). • Find an article relevant to your business and write commentary feedback. You can kindly pitch your startup or your story there, showing respect and your interest in the reporter’s work–not just selling your idea. • Sometimes you can pitch to the wrong journalist. A typical newsroom is represented by editors, assistants, sub-editors, reporters, news reporters, columnists, and many others. As mentioned earlier, the PR Guy platform described what titles mean and to whom you should pitch–you can read it . If you think you picked the best matching contact but still have no reaction after a kind follow-up, this could mean you are targeting the wrong publication. Try your local newspaper or a trade magazine. here These are basic tools and techniques we, PR people, use on a daily basis. While this could sound easy, it is still pretty much a full-time job. So, if you are short on money, pick 5-10 journalists and pitch them using the tips and tools above.

Top PR Tricks and Free Tools for Early Stage Startups 

Let's learn about via these 77 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Content Writing /Learn Repo 1. Write Attention-Grabbing Headlines With This Classic Copywriting Formula Since the headline is the first thing your readers see, it should grab attention.  Write headlines with urgency, uniqueness, ultra-specificity, and usefulness. 2. 99.9% of Content Will Be AI-Generated by 2025: Does Anyone Care? Soon AI bots will create 99.9% of all content on the internet. This creates serious problems for free thinking and creativity. Can we solve these problems? 3. 12-step Process I Use to Make $5,000 Monthly From Writing Here's my simple 12-step process I use to make $5,000 every month (you can have it for free). 4. 5 Top Free Tools I Use to Create Great Content for HackerNoon Content creation has become an important part of any business on the Web. I share and discuss 5 top free tools I use to create superb content for HackerNoon 5. Why I Started A Free Blogging Course My 6-year old daughter once told me “Mama, I do not understand your work. Why you don’t go to an office? Why do you always just type on your laptop? It’s too wordy. Too many envelopes (email)!” 6. A Human Writers Thoughts on AI Writing Bots My thoughts on artificial intelligence writing bots. 7. Kadeem Clarke On Love of Cars & Keeping Up With the Blockchain World Meet HackerNoon contributor Kadeem Clarke, Head of Labs at Momentum 6 and Founder of Clarke Global. 8. How to Get Started with Writing Online Here’s what you need to know about the writing process to get you started with writing online. 9. Content Is King: 5 Content Creation Tips for Marketing Professionals Follow these five steps to create content for digital marketing of product and services. Spearhead your digital marketing campaigns with high quality content 10. 5 Ways AI Helps You Write Better Content Discover how artificial intelligence is assisting writers in improving the content they produce and removing much of the busywork associated with writing. 11. Learning the Art of Storytelling from Pixar Pixar has successfully presented stories using a structure that works every time; it is a must-explore for any storyteller. 12. StoryLab.ai Uses GPT-3 to Make Content Marketing Easier for Everyone We believe we’re building something special. And we believe humans need more than AI to create more and better stories. We need each other to grow. 13. Reimagining Customer Behavior Through Machine Learning Here what you need to know about Machine Learning in business market strategy 14. 10 Free Ways to Promote Your Content   on the Web How to promote content on the Web? Why content is important in marketing? How to promote content on the blog? Answers to these questions are in this article! 15. AI Vs. Copywriters: Exploring Artificial Intelligence in Digital Marketing How does artificial intelligence affect future content creation, and why do you need to be a part of the process? 16. 5 Things The Coronavirus Taught Me About Life Slogging has the potential to be a content writer's best friend. One use case I'm very interested in exploring is the creation of listicles at scale. With Slogging, maybe community conversations are just one side of the coin. 17. How to Write Unique Content: A Detailed Guide Facing issues regarding How to write unique content is this information age? Let me help you with it! 18. 13 Tips for Writing Better Content Than Others Learn about how to improve as a content writer and produce good copy with these 11 tips that cover how to find practice and the skill to focus improving. 19. I Want to Stop Working for Money so I can Focus on my Personal Projects - Daniel O'keefe A brief synopsis about me and my writing creations. Thanks for tuning in! 20. A Step-by-Step Content Marketing Guide for IT Companies Wondering how content marketing looks in 2021? Check out this article and learn more about content strategy, best distribution channels, and practical hacks. 21. Meet the Writer: HackerNoon's Contributor Pragati Verma, Software Developer Meet the Writer: Pragati Verma is a software developer and a Junior Editor at HackerNoon. 22. Unfluffer: An AI-Tool That Removes the "Fluff" From Your Text Unfluffer is an AI tool that helps users write concise texts, including a different tone-of-voice. 23. 5 Ways Startups Can Grow Content to Rank Quicker One of the biggest barriers for startup founders is their ability to compete with other businesses. Because of this, ranking on the first page of Google is often an important part of the process. 24. Has AI Changed Copywriting FOREVER? The W3S group has developed an in-house AI (Artificial Intelligence) copywriting bot named Trevor. Trevor generates community content for web2 & web3 companies. 25. Meet the Writer: HackerNoon Contributor Michael Faith Loves Playing Chess A writer is someone who communicates ideas through written words in various writing styles and techniques. 26. Meet the Writer: HackerNoon's Contributor Karen Shidlo, CMO at Fiat24 Meet the Writer: HackerNoon's Contributor Karen Shidlo, CMO at Fiat24, a web3 banking concept based in Switzerland. 27. How Image to Text Technology Can Ease Your Writing Process To collect the information from the images, you do not have to write it down manually.  Instead of that, you can use image-to-text technology. 28. Aleksandr Pindyk on Creating, Playing and Writing About Games This story is a part of Hacker Noon's Meet the Writer series of interviews. Aleksandr Pindyk is an AI game developer and HackerNoon contributor. 29. How I Use Mind Mapping to Create Content (This One, Too) Find out how to leverage mind mapping to supercharge your content creation process. 30. Top PR Tricks and Free Tools for Startups in the Era of Decreasing Valuations Startups and well-established companies are looking for low-budget tools for getting media coverage amidst the economic downturn. 31. Growth Hacks to Attract More Visitors to Your Website In this digital world, having a business website is no longer an option but a necessity. However, there is a huge difference between creating a website and driving traffic towards it, and this difference turns out to play a vital role in the success of different businesses. 32. 9 Research Sources to Generate B2B Content That Stands Out on the SERPs and Converts Quality contents have one thing in common and that is quality research. Here are 9 places to research to generate B2B content that drives traffic and converts 33. AI Is Coming for Content Writing. Here Is Why It's a Good Thing Already, AI writing tools can write better than many humans who do content writing for a living. So is it just a matter of time before the machines come for my 34. Becoming a Rich Writer: The Tale of Two Writers This vision is hard — nearly impossible — to achieve for many writers. 35. 17 Best Freelance Writing Job Sites In 2022 Have a look at the 20 best places to find freelancing writing jobs. Keep reading to get the complete information. 36. Content Marketer Deb on Writing, Impostor Syndrome, and #Noonies Nomination Content marketer Debashri M Dutta speaks to HackerNoon about her nomination to #Noonies 2022. 37. A Pessimistic Take on the Future of Content Marketing Fast food content marketing is cheap, easy to process, and it comes in unlimited quantities. 38. Overcoming Challenges to Market Research in a Bad Economy Research provides valuable insights into customer behavior, competitors, and market trends and should in no way be left behind. 39. Top 5 Reasons Why "Top [X] Posts" Aren't That Bad Finding myself annoyed by all the "Top X Things to Know About Y" posts, I'm taking some time to list the top 5 things that I find positive about them. 40. 4 Easy Ways to Cultivate a Writing Habit Developing the habit of writing can offer life-changing value to you and your business. Here are 4 tips that will help. 41. Google May Not Be Able to Crack Down on AI  Generated Words Google will fail to crack down on AI Generated content, but not for the reasons you think. In this blog post, I explored why and how I arrived at my conclusion. 42. Should We Have the Right to Write What We Want Even When It's Technically Incorrect? Do we have the 'right' to 'write' what we want, even if it is technically incorrect? Read about an experience I had and decide for yourself. 43. Meet Hacker Noon’s Contributor and Serial Hobbyist Abbey Perini Meet Hacker Noon’s writer and serial hobbyist Abbey Perini! 44. How to Write SEO Friendly Blog Posts: A Complete Guide + Infographic In this extensive guide, you'll learn how SEO writing is done with all the advanced tips and a free on-page SEO infographic for you to start ranking 45. Gathering Material is the Most Laborious Part of the Writing Process My full name is Valerii Udodov; I often write about application architecture and different practices in software development. 46. AI and the Future of Digital Marketing Artificial intelligence will undoubtedly have an influence on the future of digital marketing. 47. What to Do and What Not to Do in Content Creation Many tips and tricks on how to make amazing content. 48. 8 Tactics for Crafting Unique Content That Grabs Attention and Builds Authority Learn to craft content pieces that give you an edge in the SERP and become the standard everyone wants to match. 49. 7 Ways to Improve the Internet with Well Written Content In this article, I will be writing about those things that should be remembered when writing content. This article is basically about what I do when writing content. However, this is my third article on my website. But, I have been working as a content writer in Truemark Technology. You can check out my articles on Truemark Blog. 50. 5 Platforms Rewarding Content Writers with Tokens If you are a content creator or technical writer, these are five websites that let you make passive income in cryptocurrency tokens by writing for platforms. 51. 8 Warning Signs Your Website Is Not SEO-friendly SEO optimization of the website is essential for any online business's success. Here are 8 aspects that don't allow your website to rank in the top 5 of SERP. 52. How to Become a Successful Freelance Copywriter Making the shift from full-time employment to freelance can be frustrating. Our handy guide will help you ace the transition and earn 6-figure income in no time 53. How to Use Different Headline Structures to Boost Your Google SEO Rankings You've heard that keywords are important to your SEO rankings. This is true to a large degree but probably not in the way you expect. 54. Your New HackerNoon Profile Shines Bright Like a Diamond 55. How to Write for Money: From Clickbait Listicles to Full-Time Gigs The VP of Growth at Hacker Noon answers questions about the writer's life, writing for the web, and finding content writing gigs. 56. Meet the Writer: HackerNoon's Contributor, King Abimbola, A B2B/B2C Content Writer I am Mosobalaje M. Abimbola, a creative writer with a background in physical sciences who switched careers to become a B2B cum B2C writer. 57. Is it worth believing in mankind or has competition taken over? Is it worth believing in mankind? Here I have raised up the questions that have been inside me due to growing competition in the recent generation. 58. What Inspired us to Write About Games? Here at Hacker Noon, we love both games and writing. In this slogging post, we discuss what inspired us to write about games and our fondest gaming memories. 59. Will Content Continue to Rule? In the movie Little Women, Jo March’s (Saoirse Ronan) inky fingers give her away as the writer rather than just the bearer of someone else’s manuscript; as she claims initially in the newspaper editor’s office, she’s nervously visiting. The editor decisively strikes through many pages before accepting a story and making an offer of payment. Thrilled to the core, Jo March runs through the streets for she had sold her first piece of content! 60. How Top Tech Marketers Receive Quality Traffic: 7 Tips Proven to Reap Recurring Revenue for Years How Top Tech Marketers Receive Quality Traffic: Proven To Reap Recurring Revenue For Years. 7 lessons in 5 years 61. Want To Get Better at Public Relations? Start Writing Articles When I started doing Public Relations, more than 20 years ago, I was kind of a mess… 62. Copywriting vs Content Writing If you believed that content writing and copywriting were the same thing, then you'd be wrong. 63. 6 Actionable Tactics to Improve Content Performance and Ace Content Metrics For content to be great, it should hit home with your readers, hook them in so they don’t leave your page, make a positive impact on them, and rank higher. 64. 11 Ways to Find Inspiration for New Content Ideas A helpful post to find inspiration for your next piece of content 65. Here's Why You Need Compelling Copy On Your 'About Me' Page The ‘About Me’ section of your website, LinkedIn profile, or your social media accounts is the most important copy you’ll ever write. Here's how to write it! 66. On Writing: Hardships We Face and How to Overcome Them This week in The HackerNoon Blogging Fellowship, we discussed what we find most difficult about the writing process. 67. The Nuts and Bolts of Crafting Quality Content Discover all you must do to write a content of high-quality, starting from the headline, body, and the conclusion. 68. 8 People You Need on Your Link Building Team Defining link building is easy. It’s getting other websites to link back to your site. It sounds easy, right? 69. How I Automate my Blog Writing with Python - Part 1: Post Starters One thing we all dread is mundane work of getting started, and all the hoops it takes to get going.  I am going to setup a system to help me post more. 70. Lessons I Learned About Writing As I started writing articles for this blog for over a year now, I thought to review the lessons I learned about writing during this journey. 71. 5 Reasons Why You Should Start Blogging The real reasons behind why i decided to start a blog and write. Putting your ideas or projects into the public makes you more accountable than having a mental 72. Have You Met Joseph Sugarman? Do you want to learn how to write about a product? Learn the power of copywriting and how to do it. Read Joseph Sugarman 73. How to Write Meta Descriptions to Optimize Your Search Engine Results In this article, we will discuss the various aspects of meta description writing, as well as tips for making it stand out from the crowd! 74. How to Create Better Content with an SEO Content Outline (Tips from 30+ Experts) Advice from 30+ experts on creating SEO content outlines. 75. Why is Writing Important? (Slogging Insights) Writing, in a sense, is a way to help you understand the world, understand concepts and help others to understand those concepts too. 76. How to Become a Web3 Technical Writer: How These 10 Pros Did It. I asked 10 Web3 technical writers how they started in Web3, their core skills, the challenges they face and how they can help newbies navigate this path. 77. How to Make Money Writing: 50+ Websites that Pay Premium for Writers. All freelance writers want to earn premium for their work. In this article, I listed over 50 websites that help you earn over $100 for writing articles. Thank you for checking out the 77 most read stories about Content Writing on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

77 Stories To Learn About Content Writing

Let's learn about via these 50 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Public Relations /Learn Repo 1. 10 PR Tips I Use Daily at My Marketing Agency Sowa Marketing Agency founder Aidan Sowa shares his top ten PR tips to help you nail your next campaign. 2. 5 Crucial Public Relations Tips for Video Game Companies Need PR for your video gaming company? Here are five crucial public relations tips for video game PR. 3. 3 reasons growth-focused tech companies need PR during a down economy Using PR during a down economy is essential for growth-minded tech companies 4. Debunking the Top 5 PR Myths Getting press coverage for your startup can be tricky.  Avoid these 5 PR misconceptions. 5. PR for Crypto Projects: What You Need to Know PR coupled with a strong product and well-functioning teamwork can bring good results: increase investor interest, and attract an audience. 6. Heading Them Off At The Pass: A Guide to Stakeholder Management This stakeholder engagement framework detailed here demonstrate how  positive momentum can be made in even the most contentious public projects. Find out how 👀 7. The number one Chat GPT prompt PRs can use to write better pitches Will Chat GPT take public relations jobs? Nope, but a savvy PR pro who knows how to use Chat GPT might. 8. What Mistakes Have I Learned From My Experience as a Boss? My hiring practice showed that ordinary PR people in offices spend up to 3 hours a day on tea parties. That is why I prefer to work with freelancers. 9. How Do I Launch a Successful PR Campaign For Crypto or In General? Launching a successful crypto public relations campaign can be a real game-changer for any business -- new or established in the sphere. 10. The Noonification: Teach Me Daddy (8/24/2022) 8/24/2022: Top 5 stories on the Hackernoon homepage! 11. Public Relations 101: The Types of Stories Reporters Love In the last blog post about public relations, you learned what makes a story attractive to reporters. That’s just the beginning. 12. Top PR Tricks and Free Tools for Early Stage Startups It can be hard for an early stage startup to get featured in tech news. But if hiring a PR manager will make a hole in the budget, what options do they have? 13. Diving into Crypto-PR: A Beginner's Guide Whether you’re completely new to blockchain PR or have years of industry experience, this guide will walk you through everything you need to know 14. Musk Seems to Always Run Away from Good Press The full #elonjet story could have ended with Musk giving a clearly bright young man an internship and a photo op. 15. Adequate Internal Communication goes a long way in Satisfying Tech Talent Internal comms in tech can no longer be disregarded, regardless of whether you manage a small organization or employ non-desk workers worldwide. 16. Web3 Public Relations: From Zero to Hero The arrival of Web3 has ushered in a new wave of interesting trends and practices. These trends comprising new technologies have significantly impacted PR 17. Miki Agrawal on Meaningful Branding and Leveraging Humor in Marketing - ABC Money Miki Agrawal, Founder of TUSHY, talks about tech, digital marketing, and leveraging the power of humor in today's marketing. 18. How to Keep Your Brand Afloat when the Crypto Market is Down Crypto projects can keep their brand awareness up and maintain a positive image even with a fluctuating market. Here's how. 19. What Does Good PR Support Look Like for Startups and Small Businesses? No doubt everyone nowadays has an opinion whenever a startup needs PR or not. There are tons of advice. However, the questions still stand. 20. Parasocial Relationships: A Pervasive Risk Virtual relationships can be complicated, especially when they're not symmetrical and parasocial: "I know a lot about you, but you don't know me at all." 21. $50,000 for PR: madness or strategy? Let's figure out how a usual PR agency works, whether your company needs it now, why to hire a PR specialist and what to expect. 22. The Two Most Important Things To Remember When Doing Modern PR 23. Startup Advice: 3 Digital PR KPIs You Should Know If you want to hire a good PR or just get a better understanding of what’s going on in your PR department, here are three digital PR KPIs you should know. 24. How Pytch Is Helping Creatives Tell Their Story The growth of social media has made the marketing world for creatives a much more competitive industry. With social media outlets such as Dribbble, Soundcloud, Bandcamp, Ello, Spotify, Instagram, Twitter, TikTok, YouTube, Vevo, Pandora, mobile applications and email marketing tools, thousands of new creatives are battling to be heard on a daily basis, demanding for attention with hopes to cut through the noise. One of the traditional but most effective ways to cut through the noise is through press attention with write-ups on blogs, magazines, or newspapers that build brand awareness and boost credibility. 25. 4 Ways How Entrepreneurs Make A Mess of Their Public Relations I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke at length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. 26. Public Relations 101 for Nonprofit Organizations Your organization needs exposure. If people do not know that your NGO exists, there's no way that they can become volunteers, supporters, and donors. 27. Modern PR: Results Driven Brand Awareness & Demand Generation Modern PR: The Next Generation Of Brand Awareness & Demand Generation 28. It's Not Too Late — 5 Ways to Make Your Tech Startup Stand Out in the Global Market in 2023 2022 has brought us many surprises, and many businesses have realized that the old promotion mechanisms are no longer effective. 29. Tips for Managing the Reputation of Your Company after a Cyber Breach The reputation of a business is everything. And when cyber breaches occur, the reputation that took several years to build may disappear in a flash. 30. Top PR Tricks and Free Tools for Startups in the Era of Decreasing Valuations Startups and well-established companies are looking for low-budget tools for getting media coverage amidst the economic downturn. 31. 3 Main Reasons Why TechCrunch Won't Feature Your Startup - Part 2 How should I pitch my company to journalists? Good question! Journalists love two things: respect for their personality and exclusive information. What else? 32. I am a Big Believer in Deep Work - Interview With Omri Hurwitz, Tech Marketer & Media Strategist An Interview with Omri Hurwitz, Tech Marketer & Media Strategist 33. It Isn’t Over: Crisis Communication as Social Distancing is Lifted Hippocrates and Galen are foundational figures in the history of medicine (remember the Hippocratic Oath) -- but when it came to the plague they had simple guidance -- “Cito, Longe, Tarde,” which translates as “Leave quickly, go far away and come back slowly.” 34. 3 PR Tactics Startups Should Prioritize to Attract Investors Early-stage startups are often faced with the challenge of attracting investors without having a large-scale PR campaign. 35. 5 Foolproof Ways to Communicate PR Metrics to Any Stakeholders A look at how PR and media coverage reporting can and must evolve. 36. Want To Get Better at Public Relations? Start Writing Articles When I started doing Public Relations, more than 20 years ago, I was kind of a mess… 37. A Practical PR Guide for New Startups At a startup and not sure where to get started with PR? Want to understand how it works before doing it? Voila, a practical PR guide for new startups! 38. How to Ace Public Relations with Itai Elizur People do not buy goods and services. They buy relations, stories and magic - Seth Godin 39. PR 101 for Engineers Demystifying public relations and making it work 40. 5 Warranted Ways to Annoy a Journalist with Your Email Journalists get thousands of emails, ignore weird messages, and aren't surprised by almost anything that comes their way. 41. 10 Cringe PR Outreach #FAILS Shared by Journalists on Twitter The most wondrous PR pitches and moves get a moment of fame eventually. Usually, in a reporter’s Twitter post. 42. How Startup Can Respond To Reputation Crises In a startup ambitions are as big as the risks. The teams of such projects are looking for a business model that will quickly conquer international markets. Actually, the term is defined by Steve Blank, “Silicon Valley godfather”: “A startup is a temporary organization created to find a repeatable and scalable business model.” 43. Solid PR Strategies through COVID-19 Crisis On March 11, the World Health Organization (WHO) declared the coronavirus a pandemic. As of Wednesday, 118,000 people in 114 countries have contracted the virus and nearly 4,300 people have died. Now, more than ever, branding is crucial. So, how do you go about communicating your brand during a pandemic? 44. What to Learn From GameStop’s Response to COVID-19 Pandemic Studying the corporate reaction to the COVID-19 pandemic can be viewed as an exercise in clear messaging when talking to your community. GameStop had the chance to show some leadership in the face of a crisis, to lead the way in supporting digital downloads and provide much-needed entertainment during this time of social distancing -- but they chose to support their brick-and-mortar stores instead, instructing employees to keep the retail outlets open even if police come to shut them down. 45. How to Get the PR Ball Rolling There comes a time in every business’s living cycle when the company turns to public relations. How to Get that Ball Rolling? 46. Public Relations Basics for Your Employer Branding The degree of employer’s brand relevance is reflected in the latest statistics: according to Employer Branding Insights Report 2019, 90% of candidates consider HR brand of an employer when applying, 95% of respondents say company’s reputation matters a lot for them. As per Talentnow, 50% of candidates would never work for a company with bad reputation even if they are offered more in terms of salary. The dominant majority of HR specialists agree that recruitment increasingly acquires features of marketing: the ability to sell a company as an outstanding employer has a direct impact on talent acquisition. People is the most valuable asset of any business. Our clients are pursuing the goal of building an HR- / employer’s brand. We are witnessing the steady growth of market demand. Companies are willing to invest in people and their employer’s brand. In view of this, I offer to discuss the topic from PR perspective. 47. Reputation Doesn’t Have Quarantine: How to Maintain Brand Health During a Pandemic The role of a PR specialists is to stay sober and level-headed. To me, a crisis is nothing but a crush test for business. I adopt new communication tactics, new strategies, and totally reinvent the processes. 48. 6 Essential Startup Marketing Tactics Every Entrepreneur Should Know This article will present six startup marketing strategies that can increase your chances of highly efficient marketing with ROI. 49. How Liliana Pertenava Establishes Connections with Journalists Former communications lead at Runa Capital, producer/director of the documentary film Crypto Rush, and Techstars Berlin Accelerator mentor Liliana Pertenava speaks about building relationships with TechCrunch reporters and other industry journalists, and talks about her Axxilion communications consultancy. 50. 40+ Sources For Maximizing Media Coverage For Your App's Launch How can you make your app popular? I’ve collected 30+ sources for the app reviewing (text media, Youtube channels, and podcasts), a checklist for a submission letter, and an example of the perfect press kit. You’re totally armed from now on. Thank you for checking out the 50 most read stories about Public Relations on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

50 Stories To Learn About Public Relations

Despite the downturn, EdTech continues to be an attractive investment opportunity for venture capitalists. The sector’s growth prospects remain strong, driven by the increasing adoption of technology and online learning, rising demand for upskilling and reskilling, and the growing number of K-12 and higher education students in the country. According to a report by Blume Ventures, the EdTech market in India is expected to grow at a CAGR of 39% to reach $10.4 billion by 2025. While I doubt they will concur with their report now and are likely to focus on alt sectors, the macro indicators underlying the EdTech investment outbreak in 2021 are still positive. Dealroom reported compared to the previous year due to several factors, including the pandemic-induced economic slowdown, rising inflation, and tighter regulatory scrutiny. The sector’s growth was partly fueled by the surge in online learning during the pandemic, and as things have started to return to normal, the growth has slowed down. This especially followed suit in India, where most EdTech companies saw themselves either running out of runway or raising down-rounds. The real status, of course, becomes clearer in the L2 divisions of the sector. a decline in EdTech activity in private and public markets in 2022 The EdTech sector in India is divided into three major sub-sectors, namely, K-12, higher education, upskilling and reskilling, and each sub-sector presents unique opportunities for investment. The three sub-sectors are solving drastically different problems of different segments. Only one, in my opinion, is slated to create true value. The Kids are Addicted & the Government is Worried K-12: The K-12 EdTech sector focuses on providing digital learning solutions for school students. The sector has witnessed significant growth in recent years, with various companies providing digital content, adaptive learning platforms, and personalised learning solutions. However, investing in this sector can be tricky, as it is highly dependent on government policies and the quality of the education system in the country. BYJU’S: , BYJU’S remains one of the leading EdTech companies in India, providing digital learning solutions for K-12 students. The company has raised over $2 billion in funding and has a valuation of $18 billion. Despite the media frenzy Vedantu: Vedantu is an online tutoring platform that provides live classes for K-12 students. The company has raised over $200 million in funding and has a valuation of $1.1 billion. Toppr: Toppr is an online learning platform that provides personalized learning solutions for K-12 students. The company has raised over $100 million in funding and has a valuation of $800 million. The government of India recently announced , which require EdTech companies to comply with a set of rules and regulations, including minimum qualifications for teachers and accreditation requirements. new guidelines for online education While companies like BYJU’S, Vedantu, and Toppr are leaders in this space, they have faced regulatory challenges. The government of India recently announced , which require EdTech companies to comply with a set of rules and regulations, including minimum qualifications for teachers and accreditation requirements. Therefore, investors looking to invest in K-12 EdTech companies need to keep a close eye on regulatory developments. new guidelines for online education Higher Education: A quality problem borrowed from their offline counterparts The Higher Education EdTech sector focuses on providing digital learning solutions for college and university students. The sector has witnessed significant growth in recent years, with various companies providing online degree programs, online certification courses, and digital content. Some of the top investment opportunities in the Higher Education EdTech sector include: upGrad: upGrad is an online learning platform that provides degree programs, certification courses, and executive education programs. The company has raised over $290 million in funding and has a valuation of $2 billion. Simplilearn: Simplilearn is an online learning platform that provides certification courses in various domains such as data science, cloud computing, and digital marketing. The company has raised over $50 million in funding and has a valuation of $300 million. Emeritus: Emeritus is an online learning platform that provides executive education programs in collaboration with top universities such as MIT, Columbia, and Wharton. The company has raised over $185 million in funding and has a valuation of $2 billion. Companies like upGrad, Simplilearn, and Emeritus are leading players in this space and have raised significant funding in recent years. However, investing in this sector requires carefully analysing the market, competition, and quality of online education offerings. The success of these companies is highly dependent on their ability to offer high-quality education that is comparable to traditional classroom-based education. Upskilling and Reskilling: The Only Way Out The Upskilling and Reskilling EdTech sector focuses on providing digital learning solutions for working professionals. The sector has witnessed significant growth in recent years, with various companies providing online courses and certifications to upskill and reskill employees. Some of the top investment opportunities in the Upskilling and Reskilling EdTech sector include: Simplilearn: Simplilearn is an online learning platform that provides certification courses in various domains such as data science, cloud computing, and digital marketing. The company has raised over $50 million in funding and has a valuation of $300 million, with its latest round led by global venture capital firm, Sixth Sense Ventures. Springboard: Springboard is an online learning platform that provides certification courses in emerging technologies such as AI, data science, and machine learning. The company has raised over $30 million in funding and has a valuation of $350 million, with its latest round led by Reach Capital. Scaler: Scaler is an online learning platform that provides coding and programming courses to upskill and reskill. It raised USD 20 million in funding led by Strive. The upskilling and reskilling sub-sector of the EdTech industry presents a unique opportunity. With the world becoming more technologically advanced, companies are constantly seeking employees with new skill sets. According to by 2025, over half of all employees will require significant reskilling and upskilling. This presents a massive opportunity for EdTech companies to fill this skills gap, making the upskilling and reskilling sub-sector a lucrative investment option. a report by the World Economic Forum, But why this over that? A report by HolonIQ states that the upskilling and reskilling market has witnessed a surge in investment, with total funding reaching USD $87bn+ of Global EdTech funding predicted through 2030. $32bn last decade. The report also highlights that upskilling and reskilling programs are the most sought-after offerings by corporates, with 64% of them citing this as a priority. Furthermore, suggests that the upskilling and reskilling of employees can significantly impact a company’s bottom line. The report highlights that companies that invest in upskilling and reskilling can see a 6-9% increase in profit margins. a report by McKinsey Global Institute Looking closely, there are only two facts to marry: There are over 100 million individuals set to enter the workforce in India over the next 5 years. The wider higher-ed environment is not equipped to churn out quality candidates That is the gap. HolonIQ identified a similar gap in 2019 on a global level. The upskilling and reskilling business model is attractive due to its (1) high-profit margins, (2) shorter course durations, and (3) less vulnerability to external factors. Upskilling and reskilling are able to extract a higher revenue per user (RPU) than K-12 & Higher-Ed players as they charge corporate clients, and the courses they offer are typically shorter in duration. The upskilling and reskilling business model typically operates in the B2B space, catering to the needs of corporate clients. EdTech companies provide short-term, high-quality courses designed to upskill and reskill employees in various domains such as data science, cloud computing, and digital marketing. These courses provide specific and valuable skill sets that the job market demands, and consequently tend to be priced far higher than K-12 or higher education course. This leads to a higher revenue per user (RPU) and a shorter customer acquisition cost (CAC), resulting in a higher lifetime value (LTV) per customer. These companies typically have a diversified client base across various industries, which reduces the risk of revenue loss in case of any economic downturn or regulatory scrutiny. Overall, the upskilling and reskilling business model is attractive due to its (1) high-profit margins, (2) shorter course durations, and (3) less vulnerability to external factors. In Conclusion According to the , the decline in EdTech activity is part of a broader trend of a slowdown in the Indian startup ecosystem and not an isolated event due to changes in the EdTech market. The report highlights that the total value of investments in Indian startups declined by 26% in 2022 compared to the previous year. EY PE/VC Trend Book The report also states that investors are becoming more cautious and are focusing on companies with strong fundamentals, which could be a reason for the decline in EdTech activity. According to the , the decline in EdTech activity is part of a broader trend of a slowdown in the Indian startup ecosystem, and not an isolated event due to changes in the EdTech market. EY PE/VC Trend Book The EdTech industry in India continues to present a multitude of investment opportunities that were originally recognised at the start of 2020, with each sub-sector presenting unique prospects. While the K-12 and higher education segments have witnessed significant growth in recent years, investing in the upskilling and reskilling segment can be a better option due to the untapped market, diversification of client base, and higher profitability. As the demand for upskilling and reskilling programs continues to rise, investing in EdTech companies that provide these services can yield significant returns. However, as with any investment, it is essential to conduct thorough due diligence and invest in companies with strong fundamentals and growth prospects. (Originally published on - Siddhant’s thoughts on data, defi, design, and digital) Draftt

The Future of EdTech Funding in India

It’s been a long time when SEO used to be a set of some old-fashioned tweaks to set up your website. With the search engines’ algorithms evolving and getting more sophisticated with each update, both end-users and marketing agencies need to stay on top of the changes before they lose precious virtual estate on the internet. The digital world saw an explosive boom with the COVID-19 pandemic. Everything is reshaping for good, from courier and food delivery services to SAAS and online search trends. In this post, we are going to explore the latter, coupled with prospective SEO trends that going to be all the rage in 2021. Without further ado, let’s get started. Mobile-First Internet Mobile SEO is no joke; it never was. According to estimates, overall, of the internet users in the world, more than 59% use portable devices to browse the internet. But, with each passing day, mobile phones are getting smarter and people are using them more often than ever to browse the internet. Hence, the need to optimize sites and content according to mobile SEO. There is no denying the importance and relevance of standard SEO practices, but mobile SEO has become the force to be reckoned with and will be so, in the coming days. 2. Zero-Click Search If you thought local search listings would become obsolete in 2021, you were wrong. According to experts, local SEO is necessary because of the consistent growth in zero-click searches. Since users get the answers to their questions via SERPs, they don’t feel the need to click on a web address and go through the whole web page. Now might be a good time to set up and optimize the Google My Business page and run a backlink campaign. Think about the next time you are searching for a food joint or a ! plumber 3. Voice Search Since the race has already begun among tech giants to incorporate voice navigation and control, it’s about time the internet catches up with it. Among the hottest SEO trends this year, voice search is topping the charts. The end goal is to make the process of searching and sorting something over the internet more efficient and seamless, there is no end of voice search in-sight, but only a steady rise. With the projected advancement in this field, using AI and ML, the trends in search and SEO are going to be revolutionized. There is still some privacy-related controversy surrounding this, but the future is surely bright for voice search. 4. Google’s SMITH Algorithm The whole point of writing long and short forms of content is to add value to the internet and address the users’ intent. If something falls short of these two parameters, there is no reason for that thing to exist on the internet. At least this is what Google’s SMITH algorithm update says.
This time, the update is a beefed-up version of BERT (Bidirectional Encoder Representations from Transformers) which was the predecessor to SMITH. SMITH, that is Siamese Multi-Depth Transformer-Based Hierarchical, allows the search engine to better understand the intents and rationale of long-form or in-depth web pages. Another step in this direction is the bundling of related topics on one page, instead of allocating separate pages for varying topics. 5. Core Web Vitals – Make it work with the help of your developer In May 2020, Google announced its version of Core Web Vitals. These are a couple of metrics that the search engine will employ to determine the health of a website. If you are wondering for something out of the box, there is nothing fancy here. It’s the same old song with a new tune. To make sure you do not miss the blessings of Google, here are the things you need to look out for; . No layout shifts as it confuses users. Site navigation and optimization for mobiles. Since everything is becoming about people with smartphones, the web should be up to their standard CLS – a smooth experience for users LCP - Quick Site Loading Times FID – your website must get responsive quickly The crux of the premise is to entertain the end-users. If you are successful in nailing it down, you are going to be fine. 6. Multimedia Content The steady rise of YouTube for the past decade has been phenomenal, and so is its relevance and impact on SEO. The overwhelming number of users on YouTube shows that people rely on the application for information and entertainment. So, embedding relevant videos on your web pages will allow you to stand out from the crowd and ace the trends in search.
Make sure to optimize a video with proper keywords to ensure SEO impact. 7. Online Listings & Review Management The pandemic shaped the service and goods providing sector in recent times. The search volumes for businesses have reached new limits. To secure your fair share of the proverbial market pie, it is necessary now to take care of the online listings and reviews. Local business directory sites are the best source to exploit this trend in search. Sites like Yelp, CityLocal Pro, Yellow Pages, etc., are driving more traffic than ever. By claiming your listing and optimizing it according to the latest trends, your business will get a sure boost in visibility and sales. Neglecting the can be your biggest mistake. Have a proper review management strategy along with the listing. This helps to survive SEO games, someone agrees or not but yeah search engines are a little biased to well-known brands, and you need to be one that brand. importance of reviews 8. Quality Backlinks SEO and backlinks go hand in hand, so maybe there is nothing new about SEO trends and backlinks in 2021. The truth is, search engines are tightening the noose to make sure quality trumps the quantity when it comes to backlinks. According to John Mueller, one authentic, quality backlink from a top-tier website will be worth more than a million low-quality rundown links. It points to the necessity of PR and SEO working together. The spectrum of SEO is ever-changing with the latest trends and often much-anticipated Google algorithm updates. The reason for writing this post was to give you a heads up so that you know what to expect in the coming future. These trends are backed by experts and you will be better off if you start working on them now.

Trends in Search: 8 SEO Tips to Increase Your SERP Ranking in 2021

— All the images (plots) are generated and modified by the Author. Today we have the super-effective technique as where we can use a pre-trained model by to classify any image of classified visual objects in the world of computer vision. Transfer Learning Google AI Transfer learning is a machine learning method which utilizes a pre-trained neural network. Here, the image recognition model called Inception-v3 consists of two parts:- part with a convolutional neural network. Feature extraction part with fully-connected and softmax layers. Classification Inception-v3 is a pre-trained convolutional neural network model that is 48 layers deep. It is a version of the network already trained on more than a million images from the database. It is the third edition of Inception CNN model by Google, originally instigated during the . ImageNet ImageNet Recognition Challenge This pre-trained network can classify images into 1000 object categories, such as keyboard, mouse, pencil, and many animals. As a result, the network has learned rich feature representations for a wide range of images. The network has an image input size of 299-by-299. The model extracts general features from input images in the first part and classifies them based on those features in the second part. is a widely-used image recognition model that has been shown to attain greater than 78.1% accuracy on the ImageNet dataset and around 93.9% accuracy in top 5 results. The model is the culmination of many ideas introduced by multiple researchers over the past years. It is based on the original paper: “ ” by Szegedy, et. al. Inception v3 Rethinking the Inception Architecture for Computer Vision More information about the Inception architecture can be found . here In Transfer Learning, when you build a new model to classify your original dataset, you reuse the feature extraction part and re-train the classification part with your dataset. Since you don’t have to train the feature extraction part (which is the most complex part of the model), you can train the model with less computational resources and training time. In this article, we will just use the Inception v3 model to predict some images and fetch the top 5 predicted classes for the same. Let’s begin. We are using Tensorflow v2.x Import Data os numpy np PIL Image imageio imread tensorflow.compat.v1 tf
tf.disable_v2_behavior() tf_slim slim tf_slim.nets inception tf_slim slim cv2 matplotlib.pyplot plt import import as from import from import import as import as from import import as import import as Data Loading Setup all initial variables with default file locations and respective values. ckpt_path = images_path = img_width = img_height = batch_size = batch_shape = [batch_size, img_height, img_width, ]
num_classes = predict_output = []
class_names_path = open(class_names_path) f:
class_names = f.readlines() "/kaggle/input/inception_v3.ckpt" "/kaggle/input/animals/*" 299 299 16 3 1001 "/kaggle/input/imagenet_class_names.txt" with as Create Inception v3 model X = tf.placeholder(tf.float32, shape=batch_shape) slim.arg_scope(inception.inception_v3_arg_scope()):
    logits, end_points = inception.inception_v3(
        X, num_classes=num_classes, is_training= )

predictions = end_points[ ]
saver = tf.train.Saver(slim.get_model_variables()) with False "Predictions" Define a function for loading images and resizing for sending to model for evaluation in RGB mode. batch_shape
    images = np.zeros(batch_shape)
    filenames = []
    idx = batch_size = batch_shape[ ]
    files = tf.gfile.Glob(input_dir)[: ]
    files.sort() filepath files: tf.gfile.Open(filepath, ) f:
            imgRaw = np.array(Image.fromarray(imread(f, as_gray= , pilmode= )).resize(( , ))).astype(np.float) / images[idx, :, :, :] = imgRaw * - filenames.append(os.path.basename(filepath))
        idx += idx == batch_size: filenames, images
            filenames = []
            images = np.zeros(batch_shape)
            idx = idx > : filenames, images : def load_images (input_dir) global 0 0 20 for in with "rb" as False "RGB" 299 299 255.0 2.0 1.0 1 if yield 0 if 0 yield Load Pre-Trained Model session_creator = tf.train.ChiefSessionCreator(
        scaffold=tf.train.Scaffold(saver=saver),
        checkpoint_filename_with_path=ckpt_path,
        master= ) '' Classify Images using Model tf.train.MonitoredSession(session_creator=session_creator) sess: filenames, images load_images(images_path):
        labels = sess.run(predictions, feed_dict={X: images}) filename, label, image zip(filenames, labels, images):
            predict_output.append([filename, label, image]) with as for in for in Predictions We will use some images from the dataset from Kaggle to declare the model predictions. Animals-10 x predict_output:
    out_list = list(x[ ])
    topPredict = sorted(range(len(out_list)), key= i: out_list[i], reverse= )[: ]
    plt.imshow((((x[ ]+ )/ )* ).astype(int))
    plt.show()
    print( ,x[ ])
    print( ) p topPredict:
        print(class_names[p ].strip()) for in 1 lambda True 5 2 1 2 255 "Filename:" 0 "Displaying the top 5 Predictions for above image:" for in -1 At length, all of the classes are classified spot on, and we can also see that the top 5 similar classes as predicted by the model are pretty good and precise. I hope this post has been useful. I appreciate feedback and constructive criticism. If you want to talk about this article or other related topics, you can drop me a text here or on . LinkedIn Also published at https://towardsdatascience.com/classify-any-object-using-pre-trained-cnn-model-77437d61e05f

Objects Classification Using CNN-based Model

Sysdig is a universal system visibility tool with support for containers. What makes Sysdig special, is that it hooks itself into the machine's kernel and segregates the information on a per-container basis. For the scope of this tutorial, we will focus on the open-source version of Sysdig. In the next sections, you will: Install Sysdig Spin up a Wordpress installation using docker-compose Use Sysdig to collect events and analyze them at a later time Use Sysdig to analyze data in real-time Prerequisites Docker is installed on your system. For details about installing Docker, refer to the page. Install Docker Docker Compose is installed on your system. Refer to the page for instructions about how to install Docker Compose. Install Docker Compose The kernel headers are installed on the host system. Install Sysdig Follow these steps to install Sysdig inside a Docker container: 1. In a terminal window, execute the following command to pull the Sysdig Docker image: docker pull sysdig/sysdig Using default tag: latest
latest: Pulling from sysdig/sysdig
2967486b0658: Pull complete
78101b780c72: Pull complete
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650327159ca8: Pull complete
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8d1825f8be4b: Pull complete
Digest: sha256:bbfe6953fd2b3221a8974eb13024dd33c7e78aebef8fee3d7a0d9ecdeed84ce0
Status: Downloaded newer image sysdig/sysdig:latest for 2. Run Sysdig in a container by entering: docker run -i -t --name sysdig --privileged -v /var/run/docker.sock:/host/var/run/docker.sock -v /dev:/host/dev -v /proc:/host/proc:ro -v /boot:/host/boot:ro -v /lib/modules:/host/lib/modules:ro -v /usr:/host/usr:ro sysdig/sysdig * Setting up /usr/src links from host
* Unloading sysdig-probe, present
* Running dkms install sysdig
Error! Your kernel headers kernel 3.10.0-957.12.2.el7.x86_64 cannot be found at
/lib/modules/3.10.0-957.12.2.el7.x86_64/build or /lib/modules/3.10.0-957.12.2.el7.x86_64/ .
* Running dkms build failed, couldn if for echo for source 't find /var/lib/dkms/sysdig/0.26.4/build/make.log
* Trying to load a system sysdig-probe, if present
* Trying to find precompiled sysdig-probe for 3.10.0-957.12.2.el7.x86_64
Found kernel config at /host/boot/config-3.10.0-957.12.2.el7.x86_64
* Trying to download precompiled module from https://s3.amazonaws.com/download.draios.com/stable/sysdig-probe-binaries/sysdig-probe-0.26.4-x86_64-3.10.0-957.12.2.el7.x86_64-82e2ae1fb159132636f7b50a762f20ef.ko
Download succeeded, loading module
root@7b14a23f22eb:/# A few things to note about the above command: The flag keeps STDIN open. -i The parameter provides Also it sets SELinux to allow the processes running inside of the container the as a process running on the host. --privileged access to all devices on the host. same access to the host The flag specifies the list of files ( ) that Sysdig can access. -v on the host Spin Up a Wordpress Installation In this section, you will install Wordpress using the command. docker-compose 1. In a , move into your projects directory and type the following commands: new terminal window mkdir wordpress-sysdig && wordpress-sysdig cd 2. Create a file called with the following content: docker-compose version: services:
   db:
     image: mysql:5.7
     volumes:
       - db_data:/var/lib/mysql
     restart: always
     environment:
       MYSQL_ROOT_PASSWORD: somewordpress
       MYSQL_DATABASE: wordpress
       MYSQL_USER: wordpress
       MYSQL_PASSWORD: wordpress

   wordpress:
     depends_on:
       - db
     image: wordpress:latest
     ports:
       - restart: always
     environment:
       WORDPRESS_DB_HOST: db:3306
       WORDPRESS_DB_USER: wordpress
       WORDPRESS_DB_PASSWORD: wordpress
       WORDPRESS_DB_NAME: wordpress
volumes:
    db_data: {} '3.3' "8000:80" 3. Run the command in detached mode with: docker-compose up docker-compose up -d Creating network with the default driver
Creating volume with default driver
Pulling wordpress (wordpress:latest)...
latest: Pulling from library/wordpress
8ec398bc0356: Pull complete
85cf4fc86478: Pull complete
970dadf4ccb6: Pull complete
8c04561117a4: Pull complete
d6b7434b63a2: Pull complete
83d8859e9744: Pull complete
9c3d824d0ad5: Pull complete
9e316fd5b3b3: Pull complete
578b40496c37: Pull complete
814ae7711d3c: Pull complete
4896fed78b6b: Pull complete
e74d71e9611d: Pull complete
46017765526c: Pull complete
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84256a6b6b44: Pull complete
35d4f385efb7: Pull complete
bf697c2ae701: Pull complete
d054b015f084: Pull complete
Digest: sha256:73e8d8adf491c7a358ff94c74c8ebe35cb5f8857e249eb8ce6062b8576a01465
Status: Downloaded newer image wordpress:latest
Creating wordpress-sysdig_db_1 ... Creating wordpress-sysdig_wordpress_1 ... "wordpress-sysdig_default" "wordpress-sysdig_db_data" for done done 4. You can verify the status of your containers with: docker ps If all is going well, you should see something similar to the following output: CONTAINER ID        IMAGE               COMMAND                  CREATED              STATUS              PORTS                  NAMES
f390eec29f52        wordpress:latest About a minute ago   Up About a minute   0.0.0.0:8000->80/tcp   wordpress-sysdig_wordpress_1
a844840626d8        mysql:5.7 About a minute ago   Up About a minute   3306/tcp, 33060/tcp    wordpress-sysdig_db_1
7b14a23f22eb        sysdig/sysdig 13 minutes ago       Up 13 minutes                              sysdig "docker-entrypoint.s…" "docker-entrypoint.s…" "/docker-entrypoint.…" 5. Now Wordpress is up and running. Point your browser to to start the installation wizard: http://localhost:8000 6. Once the installation wizard is finished, let us go ahead and create a sample post: Collecting Data to a File In this section, we'll show how you can use Sysdig to collect events and analyze them at a later time. 1. To dump all captured events to a file, move to the Sysdig container, and enter the following command: sysdig -w monitoring-wordpress.scap 2. In a new terminal window, use to make 10000 requests with a maximum of 100 requests running concurrently: ab ab -n 1000 -c 100 http://localhost:8000/?p=7 This is ApacheBench, Version 2.3 < : 1430300 $>
Copyright 1996 Adam Twiss, Zeus Technology Ltd, http://www.zeustech.net/
Licensed to The Apache Software Foundation, http://www.apache.org/

Benchmarking localhost (be patient)
Completed 100 requests
Completed 200 requests
Completed 300 requests
Completed 400 requests
Completed 500 requests
Completed 600 requests
Completed 700 requests
Completed 800 requests
Completed 900 requests
Completed 1000 requests
Finished 1000 requests $Revision Note that the above output was truncated for brevity. 3. Move back to tour Sysdig container and stop capturing data by entering "CTRL+C". Analyzing data Now, if you look at the size of the file, you'll notice that Sysdig captured no less than 80M of data: monitoring-wordpress.scap ls -lh monitoring-wordpress.scap -rw-r--r--. 1 root root 80M Jan  7 16:28 monitoring-wordpress.scap To find your way through this mountain of data, you'll use something called a . chisel A chisel is basically a Lua script that analyzes the event stream and performs useful actions. You can run the following command to display the list of chisels: sysdig -cl Category: Application
---------------------
httplog         HTTP requests httptop         Top HTTP requests
memcachelog     memcached requests Category: CPU Usage
-------------------
spectrogram     Visualize OS latency real time.
subsecoffset    Visualize subsecond offset execution time.
topcontainers_cpu
                Top containers by CPU usage
topprocs_cpu    Top processes by CPU usage

Category: Errors
----------------
topcontainers_error
                Top containers by number of errors
topfiles_errors Top files by number of errors
topprocs_errors top processes by number of errors log log in Note that the above output was truncated for brevity. To retrieve detailed information about a chisel, run the command followed by the flag and the name of the chisel, as in the following example: sysdig -i sysdig -i httptop Category: Application
---------------------
httptop         Top HTTP requests

Show top HTTP requests by: ncalls, time or bytes
Args:
[string] by - Show top HTTP transactions by: ncalls, time or by
                tes, default is ncalls Continuing our example, here's how you can use the chisel to display the top HTTP requests: httptop sysdig -r monitoring-wordpress.scap -c httptop ncalls              method              url
--------------------------------------------------------------------------------
2001                GET                 localhost:8000/?p=7
14                  OPTIONS             *
2                   GET                 localhost:8000/favicon.ico
1                   GET                 /wp-content/themes/twentytwenty/assets/fonts/inter/Inter-upright-var.woff2
1                   GET                 localhost/v1.24/containers/6bd8418eb03f/json
1                   GET                 localhost/v1.24/containers/06def7875617/json
1                   GET                 /v1.24/images/1b1624b63467ec61fab209b6be6e79707ae786df86607b9474b246acd31600
1                   GET                 /v1.24/images/db39680b63ac47a1d989da7b742f7b382af34d85a68214f8977bad59c05901
1                   GET                 localhost:8000/ You can see the same information in a format with the flag: container-friendly -pcontainer sysdig -r monitoring-wordpress.scap -c httptop -pcontainer ncalls              container           method              url
--------------------------------------------------------------------------------
1000                wordpress-sysdig_wo GET                 localhost:8000/?p=7
1000                host                GET                 localhost:8000/?p=7
43                  wordpress-sysdig_wo OPTIONS             *
1                   sysdig              GET                 /v1.24/images/1b1624b63467ec61fab209b6be6e79707ae786df86607b9474b246acd31600
1                   sysdig              GET                 localhost/v1.24/containers/06def7875617/json
1                   sysdig              GET                 localhost/v1.24/containers/cd06093b141b/json
1                   sysdig              GET                 /v1.24/images/00e230fe24da9067f9b6e65cfbe9935a5affac1ae8e44edb6a5b0ccc26374d
1                   sysdig              GET                 /v1.24/images/db39680b63ac47a1d989da7b742f7b382af34d85a68214f8977bad59c05901 Digging Deeper Sysdig captures content-rich information that lets you get detailed insights into the inner-workings of your containers. Let's suppose you're running a few containers and want to know which process consumes the most CPU. 1. List the containers that were active during the period in which you captured events: sysdig -r monitoring-wordpress.scap -c lscontainers 2. You can identify the container that consumed the most CPU with: sysdig -r monitoring-wordpress.scap -c topcontainers_cpu CPU%                container.name
--------------------------------------------------------------------------------
5.37%               wordpress-sysdig_wordpress_1
1.35%               wordpress-sysdig_db_1
0.84%               host
0.51%               sysdig 3. You can dig even deeper and identify the most CPU intensive process with the chisel: topprocs_cpu sysdig -r monitoring-wordpress.scap -c topprocs_cpu container.name contains wordpress_1 CPU%                Process             PID
--------------------------------------------------------------------------------
0.12%               apache2             8383
0.11%               apache2             9413
0.11%               apache2             9300
0.11%               apache2             9242
0.11%               apache2             8897
0.11%               apache2             8422
0.10%               apache2             9372
0.10%               apache2             9241
0.10%               apache2             8424
0.09%               apache2             9429 If you want to see more details,  the chisel provides a more verbose alternative: ps sysdig -r monitoring-wordpress.scap -c ps container.name=wordpress-sysdig_wordpress_1 TID     PID     USER        VIRT       RES        FDLIMIT   CMD
5896    5896    root        232.82M    22.32M     429496729 apache2
8383    8383    www-data    307.44M    25.46M     429496729 apache2
8422    8422    www-data    235.44M    22.90M     429496729 apache2
8424    8424    www-data    307.44M    25.46M     429496729 apache2
8897    8897    www-data    235.44M    22.89M     429496729 apache2
9154    9154    www-data    235.44M    22.91M     429496729 apache2
9241    9241    www-data    307.44M    25.66M     429496729 apache2
9242    9242    www-data    307.44M    25.67M     429496729 apache2
9300    9300    www-data    235.44M    22.89M     429496729 apache2
9372    9372    www-data    235.44M    22.89M     429496729 apache2
9413    9413    www-data    233.44M    20.77M     429496729 apache2 Tips Useful If you run Sysdig to capture events as in the above example ( ), the event file will grow continuously until it consumes all the available space. There are a few methods that can help prevent this from happening: sysdig -w monitoring-wordpress.scap Specify the number of events Sysdig should capture by passing it the flag. Once Sysdig captures the specified number of events, it'll automatically exit: -n sysdig -n 5000 -w monitoring-wordpress.scap Use the flag to configure Sysdig so that it breaks the capture into smaller files of a specified size. The following example continuously saves events to files < 10MB: -C sysdig -C 10 -w monitoring-wordpress.scap This will create a bunch of files no larger than 10 MB: ls -lh monitoring-wordpress* -rw-r--r--. 1 root root 9.6M Jan  7 17:13 monitoring-wordpress.scap0
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap1
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap2
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap3
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap4
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap5
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap6
-rw-r--r--. 1 root root 9.6M Jan  7 17:14 monitoring-wordpress.scap7
-rw-r--r--. 1 root root 6.4M Jan  7 17:14 monitoring-wordpress.scap8 Specify the maximum number of files Sysdig should keep with the flag. For example, you can combine the and flags like so: -W -C -W sysdig -C 10 -W 4 -w monitoring-wordpress.scap The above command will only keep the last four capture files: ls -lh monitoring-wordpress* -rw-r--r--. 1 root root 7.2M Jan  7 17:21 monitoring-wordpress.scap0
-rw-r--r--. 1 root root 9.6M Jan  7 17:21 monitoring-wordpress.scap1
-rw-r--r--. 1 root root 9.6M Jan  7 17:21 monitoring-wordpress.scap2
-rw-r--r--. 1 root root 9.6M Jan  7 17:21 monitoring-wordpress.scap3
root@cd06093b141b:/ # sysdig -C 10 -W 4 -w monitoring-wordpress.scap Real-Time Monitoring With Sysdig, you can also analyze data real-time. At first glance, this can seem like a daunting task because, by default, all events are continuously printed out to the console. Fortunately, chisels are here to help. Let's take an example. Analyze Processes on a Per Container Basis 1. Run the following command to list your containers: docker ps CONTAINER ID        IMAGE               COMMAND                  CREATED             STATUS              PORTS                  NAMES
5b253e74e8e7        sysdig/sysdig 9 minutes ago       Up 9 minutes                               sysdig
06def7875617        wordpress:latest 3 hours ago         Up 3 hours          0.0.0.0:8000->80/tcp   wordpress-sysdig_wordpress_1
6bd8418eb03f        mysql:5.7 3 hours ago         Up 3 hours          3306/tcp, 33060/tcp    wordpress-sysdig_db_1 "/docker-entrypoint.…" "docker-entrypoint.s…" "docker-entrypoint.s…" 2. You can analyze the processes running in the WordPress container with: sysdig -pc -c topprocs_cpu container.name=wordpress-sysdig_wordpress_1 3. Similarly, you can analyze the processes running in the MySQL container: sysdig -pc -c topprocs_cpu container.name=wordpress-sysdig_db_1 Note that, not much different from this example, Sysdig can monitor network traffic, disk usage, and so on. In this tutorial, you have gone over the fundamentals of using Sysdig to get a clear understanding of the activity generated by your containers. The examples in this blog post helped you get started and, in future tutorials, we'll show you how to use and . Csysdig Sysdig Inspect

Sysdig: What It Is and How to Use It

India1, Avocado Startups and Product-Market Fit I recently met the founders of a quasi-dating app enabling friend discovery via meeting strangers at events. We passed on them, primarily because while we could see that it had the potential to ‘take off’ in metros, or at least the affluent parts of our metros, we couldn’t see how it would work in India2 i.e., the non-english speaking less affluent India in Tier 2/3 cities, and thus expand to become a mass product. We asked: would an app that enabled interaction with strangers work in small town India where almost everyone seems to know everyone (at least in the upper social strata)? Would a revenue model that aimed to take a cut of the revenue that venues earned, work in smaller cities, where they were possibly only a handful of venues which didn’t need marketing? This is broadly true of almost all dating apps, which are native to India1, the English-speaking world that people like us inhabit in metros. In fact, they inhabit an even rarer universe that I like to call India1 Alpha, the world of cold press coffee and organic food, of Netflix and Apple devices, of Nicobar dresses and IB schools. My young colleague Sanchita Bamnote refers to the slew of startups catering to this market, the Creds, the Raw Presserys and MamaEarths as ‘Avocado Startups’, after the fruit that symbolizes luxury. Avocado startups and the Starbucks rule Now, luxury market segments exist in most emerging markets. Pakistan, Bangladesh, Nigeria, Philippines all have their super rich and therefore a service economy that caters to their needs. But what distinguishes India is the sheer size of the plutocratic segment, pretty much the size of some countries in Central Europe. India1 at ~110m population, and even its subset India1 Alpha at ~10m, are large markets, which can sustain the creation and growth of indigenous brands native to this category. These native brands, be it those of India1 such as Zomato, Oyo, Ola or even the more rarified avocado startups such as Raw Pressery, Epigamia, TeaBox catering to India1 Alpha, find it far easier to expand abroad than to the rest of India. I like to think of India1 as an agglomeration of all of the pockets around a FabIndia store, ringfenced within this albeit arbitrary limit. (Last count there were about including in places such as Pollachi and Haldwani; so this isn’t the most ideal criterion, but it should do roughly). Similarly I look at the seven Starbucks Cities in India as the limit of India1 Alpha. Beyond these seven cities and their limits, there isn’t much for a market for avocado startups and is hard to come by. 266 FabIndia stores product market fit (PMF) India can be understood as a four-tier consumer stack A good way to see India is thus as a four-tier market, with each tier being able to support a set of native startups, which struggle to expand beyond their market. Each market has its distinct audience profile, pricing sensitivity, cultural attributes and competitive dynamics. Product market fit (PMF hereafter) in one market doesn’t automatically translate to the possibility of a fit in another. If anything product market fit in one market makes it tougher to succeed in another. There are just a handful of products, typically with universal uses cases (Youtube, Whatsapp, Flipkart etc) that have succeeded in both India1 and India2. Here is a graphic that illustrates the India consumer stack and the startups that are native to each tier. Let us look at the prominent startups across each tier of the stack and what is driving their launch. How do you move across the layers of a stack? Most startups start in India1 and then attempt to move into India2. Few succeed. For one, there may not be a natural usecase such as for Uber in a small town like Satna. Either there may not be enough of a need for ondemand services in Satna, or if there is, the friction to hire a rental taxi may be much lower than in a metro, i.e., There is either no market, or there is no need for the product that you are pitching to solve the consumer’s need in that market. There may be other (existing) ways for the ‘job to be done’ that are as good if not better. Thus the ground rule: PMF in India2 is possible only when there is a large enough market for what your product is trying to solve for, and your product is the best way to meet the market’s need. Then there is the question of language. Apps designed for India1 assume good English prowess and a native understanding of UI (e.g., what the shopping cart and the magnifying glass icon mean). The same doesn’t necessarily hold. Amazon found that ! The predominantly English interface also creates friction reducing easy adoption. (I refer to this, in , as the English tax). many India2 users mistook the magnifying glass or the search icon for a table tennis racquet an article I wrote last year Still, there have been some success stories — Paytm, Flipkart, TikTok, Facebook have all moved from India1 to India2. In the case of Tiktok, it didn’t move as much as achieved PMF in both markets simultaneously. How have these startups managed to transition from India1 to India2? For one, it helps if your product is catering to a universal need, such as payments, or connecting to another person / staying in touch, i.e., the market is large enough. Not all products however are solving for a universal need, or have universal usecases such as payment and ecommerce apps which imply a large market, so it is only a small set of India1 apps with broad usecases that can theoretically break into India2. But it is not just the market that has to be large. Even apps such as ecommerce apps, with their universal usecase have struggled to expand into India2. Success has come only when they have been able to make product adjustments to reduce friction, and be the best way to get the job done. Now, what are these product adjustments? Getting your product to fit the India2 market Let me list some popular approaches. has done with its Storeking partnership, or what Flipkart did with Cash on Delivery (1) Moving some elements of the product offline, such as what Amazon <a href="https://medium.com/media/ec08bb46b0c34d247c1420630ca271cb/href">https://medium.com/media/ec08bb46b0c34d247c1420630ca271cb/href</a> For ecommerce, transacting especially paying is the highest friction part and if you could move it out of online and get it solved offline, such as with Storeking (enabled ecommerce) or Cash on Delivery, despite the relatively higher cost, it made sense, for it spiked conversions up dramatically. This is a reasonably universal rule for driving consumption and usage of your app or startup service in India2. Move parts of your app offline, typically those with relative higher friction for India2 consumers, such as customer acquisition, or conversion (payment). Byju’s / Toppr does this well, customer acquisition and conversion are in person, but the delivery is online. local tastes. This is obvious so I wont say more, except that I am still looking for more examples of India1 apps that have modified their app for India2 (2) Using local language instead of English and modifying the UI to suit Here is one on how Amazon modified its app for India2, via WSJ. Amazon Hindi app teardown (3) Enabling apps to work offline. Ola allows you to book a cab offline, and Youtube in India allows you to download videos for watching later. This makes sense in a market where internet is spotty, and wifi is nonexistent beyond metros. Ola ‘offline’ cab booking service (4) Making apps lite by reducing feature sets, to help spur usage. Android Go’s launch spurred a host of lite apps including those from Facebook, Uber, Youtube etc. The reduced feature set creates a MVP (Minimum Viable Product) that is easier and cheaper to download, and relative simpler to use. At least that is the idea. Some times, even apps that find successful PMF need to reduce or downgrade their features etc. Whatsapp is a good example in this regard. It found PMF in India1 and India2 quite easily but as it reached into India3, it started having challenges with how it was used and perceived by neomobiles (my coinage for new mobile users). Rumours spread through whatsapp have resulted in . As a result of these incidents, and also in order to stop whatsapp from being weaponized for toxic political campaigns, it had to downgrade its product by reducing the number of people you could broadcast a message to, and thereby modifying down its featureset. Unfortunately these changes impact everyone including its India1 users. mobs killing innocent people Still, it only had to change a feature or two, to ensure the product remained relevant for India3. Clearly the more universal a startup you are, the less you have to change. Perhaps a feature or two needs to change, such as what Whatsapp did or Youtube, which introduced the offline save option. Others have to change their product, and the ones with the least universal usecase change their entire business model if they have to cater to India2 or India3. The curious case of Tiktok Tiktok from Bytedance is particularly fascinating for it is simultaneously finding PMF in India1 and India2. I don’t think there is any other product similar to it that has found easy acceptance in these two distinct markets. Racy content helps but more than that it is also content that strikes a chord with India2, thanks to a lot of content creators encouraged (sponsored) to come aboard the platform. In addition Tiktok has also enabled content creation as per formats (challenges) that make it easier to create and consume content, not to mention a superior content recommendation algorithm. How PMF challenges are influencing the startup ecosystem Recently Mihir Dalal of Mint newspaper, wrote a piece titled “ ” where he covered how ex-founders such as Kunal Shah, Satyen Kothari, Ashish Kashyap were launching niche startups aimed largely at India1A or India1. Smaller than you think: India’s online paradox In fact, Mihir Dalal’s piece got its emphasis slightly wrong. For every ex-founder launching an India1A startup there is an ex-founder launching a massmarket India2 focussed startup too. Aprameya Radhakrishnan’s Vokal and Sumit Jain’s OpenTalk are two examples. What is happening is not so much everyone launching a niche startup as much as a recognition by founders that it is getting harder and harder to launch a universal product for the Indian market, one that can appeal to India1 and India2 and achieve PMF in both. Hence startups are cleaving into clean India1A, India1 or India2 models. Seasoned entrepreneurs launching these focused startups have a problem of plenty, for not only are they finding it easier and quicker to start tech-led businesses, they are also finding access to capital easier to come by. More and more money is entering the VC industry and once in, chases good founders relentlessly. As a result, founders now have smaller defined TAMs (Total Addressable Markets) and greater funds to deploy. The result is that well-funded startups are doing one or more of the following: expanding abroad, going full stack or moving into adjacencies. I remarked earlier on how India1 Alpha startups such as Raw Pressery, Epigamia are expanding abroad. Not just them, even India1 startup Urban Clap, with its far larger TAM has expanded abroad. I find it particularly interesting that even as a wave of consumer startups focused on India1 Alpha emerge, all treating India as an onramp to international markets, on the B2B side, where such international expansion has been historically very common, we are seeing a reverse trend i.e., the emergence of India-focussed B2B startups (Udaan, Moglix are well-known but there are more coming). Startups that chose not to go abroad or have excess funds left over can use the funds to go full stack (Oyo runs hotels now, and UrbanClap manufactures beauty products) or expand into adjacencies (Ola into food delivery, Swiggy into microdelivery of milk, grocery or even ondemand grocery orders). For startups focused on solving for specific use cases, the presence of well-funded competitors expanding into their adjacencies is a challenge, but it is something they will have to live with for a while. Mumbai by Martin Roemers Summing Up India1 where much of the venture capital and startup attention is directed is an economy that is the size of a Mexico. But unlike a Mexico it attracts disproportionately larger startup capital and sustains a larger and more innovative pool of startups. But these startups largely struggle to cross over into neighbouring segments such as India2 and India3. There are however exceptions, and we looked at how some of these few firms that play in all of these segments had to adapt themselves and their products. Increasingly startups are today picking markets to play in, and are under no illusions that they can become universal products catering to India1, India2 and India3. Capital however continues to chase them like they are universal products. As a result, we are beginning to see these players expand abroad, go full stack or move into adjacencies.

India1, Avocado Startups & Product-Market Fit

**GRAND CAYMAN, Cayman Islands, December 7th, 2023/Chainwire/--**Only 7 months from the network’s launch, Sui is bridging more USDC liquidity than multiple native chains. Sui, the groundbreaking Layer 1 blockchain created by the technology experts who led Meta’s Diem blockchain initiative and created the Move smart contract language, continues its explosive ascent in decentralized finance (DeFi).This week, it surpassed $100 million in bridged USDC. This latest data confirms Sui's position among the ranks of the top DeFi protocols worldwide and builds upon its most recent milestone of surpassing $175 million in Total Value Locked (TVL). The Sui Network now consistently ranks within the top 25 blockchains for daily transaction volume and within the top 15 blockchains by weekly volume. “Surpassing $100 million in bridged stablecoins represents yet another significant moment for Sui in DeFi, and is a clear illustration of the remarkable success of the Sui community’s efforts to build a versatile and accessible ecosystem,” said Greg Siourounis, Managing Director of the Sui Foundation. “Coupled with the Network’s recent surge in TVL, as well as performance measurements that show Sui operating at the forefront of Web3 technology, this milestone positions Sui as a force driving the next generation of DeFi.” The network's decentralized ecosystem and independent builders are fueling that growth, with seven projects standing at over $10 million in TVL and 11 projects exceeding the $2 million mark. In another strategic move to fortify the security and reliability of its ecosystem, Sui last week announced an ecosystem investment with leading Web3 security firms OtterSec and Zellic — providing essential access for independent ecosystem projects to high-end auditing services and setting builders on Sui on a path to success. Likewise, November alone saw $500,000 in a fresh round of Sui Grants issued to projects building on the Network. These grants are dedicated to project teams poised to advance the adoption of Sui and its growing DeFi ecosystem. For more information about the Sui Network, visit . sui.io Contact Sui Foundation media@sui.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program . here

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