ESTABLISHED BY THE BRAND. FOR THE BRAND.CREATING PROMOTIONAL PRODUCTS TO HELP YOU STAND OUT!

Home - The Brand Co

At The Brand Company we offer a variety of sustainable merchandising for events. The largest variety of customizable bottles. More than 20 years with you.

The Brand Company

We build brands better. We help you to grow the value of your company&#x27;s most important asset.

The Brand Company – Brands built better.

A Brand Company is a business management organization established to effectively pair our clients with our network of promotional marketing affiliates. We understand that what matters most to clients is cost reduction, streamlined processes, creativity, diversity and best-in-class service: BrandAlliance BrandAlliance is the ...

A Brand Company | LinkedIn

America&#x27;s #1 source for wholesale custom branded &amp; personalized team &amp; work uniforms. Made in the USA. Rush Delivery Custom Hockey Uniforms Customized Printed Roller Hockey Jerseys Custom Printed Hockey Baseball Football Lacrosse Jerseys Custom Golf Shirts Hoodies Track Suit 100% Satisfaction ...

Your Brand Company - America's #1 Source for Team and Work Apparel

The Brand Company offers brand strategy, research, graphics, identity, packaging, retail design, exhibitions, and web development services.

The Brand Company - Crunchbase Company Profile & Funding

Unique and Affordable clothing specifically designed for lizards but modeled by humans in human sizes. The actual clothes you receive will actually be lizard size.

FASHION – Fashion Brand Company

Welcome to Brand Company, trusted supplier of batteries and lighting products for over 35 years. Brand Company specializes in all types of batteries and portable lighting products to support the industrial end user. Brand Company strives to fulfill both individual and commercial needs.

Brand Company, Inc.

The Brand Company MENA | 4,745 followers on LinkedIn. A global strategic brand-building consultancy that develops holistic brands to drive business results. | We’re a creatively strategic brand consultancy agency that caters to all your needs and helps you drive as well as achieve business ...

The Brand Company MENA | LinkedIn

The Branding Company. Best selection of promotional items, apparel and corporate gifts. Let us earn your business with our 1st class service and low prices.

The Branding Company | Promotional Products & Apparel: Home

This is most challenging, of course, when the product is essentially identical to cheaper competitors. Advil, for example, is a brand name for ibuprofen. Through effective advertising and packaging, its parent company attempts to convince consumers that Advil&#x27;s ibuprofen is a better choice ...

Brand: Types of Brands and How to Create a Successful Brand Identity

In simple terms, there is a difference between company and brand. Company refers to the organization that markets or produces products or services; brand refers to the image and “personality” a company applies to its products.

Difference Between Company & Brand | Small Business - Chron.com

Having a good brand eliminates the need to compete on price alone. All things being equal, the company with a stronger brand will win any sale, even if they’re more expensive. Consumers will pay a premium to have brand name products.

What is a Company’s Brand? What’s Your Brand?

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The Brand Company on Behance

A Brand Company: Index

Understand the difference between a company and a brand by learning the key differences between company and brand goals, images and purposes.

Company vs. Brand: What Are the Differences? | Indeed.com

Your company is different than your brand, but they are intertwined. Read on to learn about a brand vs company.

Brand vs Company: What's the Difference? - MAD GROUP

While it’s likely you’re not running a tech company, there are still lessons service-based businesses can take from Dell’s branding failure. Building your business can yield the results you’re shooting for, but your success will be fleeting without a brand to hang it on.

what's the difference between a business and a brand name?

It&#x27;s the collective imagery, feeling, and reputation of a company that follows it everywhere. When built properly, your brand can help your company reach new heights of success. But when built improperly, your brand might push customers away and make turning a profit nearly impossible.

business - The Basics of Branding - Entrepreneur

The Branx is a branding \u0026 startup studio

The Branx

Do you want to learn how to turbocharge your email marketing to generate more sales and boost engagement? If so, buckle up because today, I'm going to discuss product upsell emails and how they can help you grow. First things first, let's define the term product upsell email. The easiest way to describe it is an email that encourages your subscribers to upgrade or purchase an additional product or service. It's very similar to a friendly in-store sales associate gently nudging you toward an irresistible deal that perfectly complements your initial purchase. Now, I'll cover a few real-world examples to illustrate how upselling can help brands across all industries: Example 1: You just bought a brand new set of pots and pans for your kitchen. A few days later, you receive an email from them suggesting you add a set of premium utensils and a cookbook so you can get the most from your new purchase. Example 2: You recently invested in a lead generation tool and have been eyeing its advanced analytics and automation features. Suddenly, an email lands in your inbox offering you an exclusive discount if you add a new feature ala carte. In these situations, upsell emails are a win-win for consumers and businesses— they enhance their purchase and enjoy additional value while the brand boosts its sales and customer satisfaction. It's a beautiful thing! Now that you understand the concept, let's dive into six proven types of product upsell emails that can work wonders for your business. Mention Their Purchase History I would argue that creating upsell emails that are tailored to each customer's unique purchase history is one of the most effective types of upsell emails. This is because, by taking this step, you're making each message incredibly effective, relevant, and personalized. You might be interested to know that the data backs me up. Here are a few statistics worth knowing if you're contemplating using email personalization: 80% of shoppers claim they're more likely to engage with a brand that personalizes offers and content.
Over 77% of all email interactions and sales are connected to personalized messages and promotions.
On average, personalized calls-to-action (CTAs) result in 42% more sales. Now that you know the benefits, it's time to start personalizing. My advice is to ask new email subscribers to tell you about themselves in your welcome email. We include a brief survey where we ask people to tell us about their goals and how we can help. Believe it or not, a couple of questions can provide you with a ton of knowledge that you can use to craft personalized emails. Once a subscriber places an order, you'll have even more information to use in your messages. Promote a Flash Sale Flash sales are the ultimate way to create a sense of urgency and spark fear of missing out (FOMO). Combine this sense of urgency with an irresistible upsell offer, and you've got a potent recipe for boosting sales and customer engagement. There are many different ways to benefit from flash sales in your email marketing. When talking strictly about upsells, it's not uncommon to see companies offer limited-time bundles. For example, a gardening website could bundle a build-it-yourself trellis, gardening tools, and a variety pack of vegetable seeds. This simple strategy lets you offer customers a package of complementary products at a heavily discounted price. It's a great way to introduce people to what you sell for the first time and a powerful way to encourage repeat purchases. There is one more thing worth mentioning about flash sales: Make sure you leave some distance between sales so customers are consistently excited. We found that 60% of shoppers say FOMO has led to them making a reactive purchase. You don't want to dampen this marketing magic by hosting sales too often. Offer an Upgrade If you're in the business of selling services or software, upgrade upsells are a powerful way to build brand loyalty and increase sales. At face value, the premise is simple: present your customers with multiple pricing tiers, each offering additional features and functionality. The goal is to give people the freedom and flexibility to choose the plan that suits their needs. People decided to "cut the cord" with cable because they were forced to pay for things they didn't use. The same idea applies to software companies. With this strategy, you can get more upsells by letting customers change early—if they decide to upgrade to a better plan. My advice is to send an email with this offer at a discounted price, and you'll see plenty of people upgrade to get features that add more value to your product. Software companies are masters of this strategy, often convincing existing customers to upgrade to a premium plan with more templates, design options, or advanced tools. When you're crafting your upgrade upsell emails, be sure to clearly outline the benefits of each tier. This will reduce friction and result in more conversions. Encourage Referral Upsells Referral upsells are a brilliant way to attract new customers to your business while keeping your current customers engaged and rewarded. Here's how it works: Reach out to existing customers, ask them to tell others, and share a special referral link with friends, family, or co-workers to spread the word about your product or service. It's not unlike affiliate marketing, with the big difference being that this is targeted more toward people who know each other than an influencer connecting with their audience. As an incentive, you can offer the referring customer an exclusive discount or upgrade on their order if a certain number of people sign up using their unique link. Odds are, if they like your product enough to promote it as it is, they'll be even more eager after the upgrade. In my experience, this is a win-win scenario: you gain new customers, and your loyal fans are rewarded for engaging with your business. Reward Customer Loyalty Speaking of loyal fans, rewarding your most dedicated customers is a surefire way to boost retention and your average customer lifetime value. One of the best and most effective ways to do this is by creating a loyalty program, where customers earn points or store credit with every purchase that they can redeem for discounts or upgrades. However, it's common for shoppers to forget about their accumulated points. That's where customer loyalty upsell emails come into play. A simple reminder that they still have points and a suggestion for how they could spend those points could easily turn into a sale. With that in mind, I suggest reaching out to your brand loyalists and reminding them of their point balances after a certain time period. For instance, you can automate a three-month reminder email whenever someone earns enough points to redeem. and Stop Cart Abandonment with Upsells Finally, let's talk about shopping cart abandonment. There's no question that cart abandonment is a headache for online retailers, resulting in a staggering $4.6 trillion in lost sales each year. Ouch! But fear not. Abandoned cart emails will help you recapture lost sales and re-engage with customers who left without completing their purchase. We found that almost half of all abandonment emails are opened, so this is a great opportunity to reconnect. Interestingly enough, we found that it's possible to maximize the effectiveness of these emails by including an upsell offer based on the products the customer was considering. For example, if they abandoned a single item in their cart, you could offer a discounted bundle containing that product and complementary items they might find useful. If the price you're offering them for both is less or equal to the cost of the one thing they wanted, there's a very good chance they'll take action. Conclusion In conclusion, product upsell emails can be a powerful tool to boost sales and customer engagement. By tailoring your upsells to customer purchase history and using tactics like flash sales and loyalty programs, you can create win-win scenarios that benefit both your business and your customers. My best piece of advice is to be patient. You probably won't see results overnight. But if you're persistent and consistent, upsell emails are an excellent way to grow your business. Do you want to learn how to turbocharge your email marketing to generate more sales and boost engagement? If so, buckle up because today, I'm going to discuss product upsell emails and how they can help you grow. First things first, let's define the term product upsell email. The easiest way to describe it is an email that encourages your subscribers to upgrade or purchase an additional product or service. It's very similar to a friendly in-store sales associate gently nudging you toward an irresistible deal that perfectly complements your initial purchase. Now, I'll cover a few real-world examples to illustrate how upselling can help brands across all industries: Example 1: You just bought a brand new set of pots and pans for your kitchen. A few days later, you receive an email from them suggesting you add a set of premium utensils and a cookbook so you can get the most from your new purchase. Example 1: You just bought a brand new set of pots and pans for your kitchen. A few days later, you receive an email from them suggesting you add a set of premium utensils and a cookbook so you can get the most from your new purchase. Example 2: You recently invested in a lead generation tool and have been eyeing its advanced analytics and automation features. Suddenly, an email lands in your inbox offering you an exclusive discount if you add a new feature ala carte. Example 2: You recently invested in a lead generation tool and have been eyeing its advanced analytics and automation features. Suddenly, an email lands in your inbox offering you an exclusive discount if you add a new feature ala carte. In these situations, upsell emails are a win-win for consumers and businesses— they enhance their purchase and enjoy additional value while the brand boosts its sales and customer satisfaction. It's a beautiful thing! Now that you understand the concept, let's dive into six proven types of product upsell emails that can work wonders for your business. Mention Their Purchase History I would argue that creating upsell emails that are tailored to each customer's unique purchase history is one of the most effective types of upsell emails. This is because, by taking this step, you're making each message incredibly effective, relevant, and personalized. You might be interested to know that the data backs me up. Here are a few statistics worth knowing if you're contemplating using email personalization: 80% of shoppers claim they're more likely to engage with a brand that personalizes offers and content. Over 77% of all email interactions and sales are connected to personalized messages and promotions. On average, personalized calls-to-action (CTAs) result in 42% more sales. 80% of shoppers claim they're more likely to engage with a brand that personalizes offers and content. 80% Over 77% of all email interactions and sales are connected to personalized messages and promotions. 77% On average, personalized calls-to-action (CTAs) result in 42% more sales. 42% Now that you know the benefits, it's time to start personalizing. My advice is to ask new email subscribers to tell you about themselves in your welcome email. We include a brief survey where we ask people to tell us about their goals and how we can help. Believe it or not, a couple of questions can provide you with a ton of knowledge that you can use to craft personalized emails. Once a subscriber places an order, you'll have even more information to use in your messages. Promote a Flash Sale Flash sales are the ultimate way to create a sense of urgency and spark fear of missing out ( FOMO ). Combine this sense of urgency with an irresistible upsell offer, and you've got a potent recipe for boosting sales and customer engagement. FOMO There are many different ways to benefit from flash sales in your email marketing. When talking strictly about upsells, it's not uncommon to see companies offer limited-time bundles. For example, a gardening website could bundle a build-it-yourself trellis, gardening tools, and a variety pack of vegetable seeds. This simple strategy lets you offer customers a package of complementary products at a heavily discounted price. It's a great way to introduce people to what you sell for the first time and a powerful way to encourage repeat purchases . encourage repeat purchases There is one more thing worth mentioning about flash sales: Make sure you leave some distance between sales so customers are consistently excited. We found that 60% of shoppers say FOMO has led to them making a reactive purchase. You don't want to dampen this marketing magic by hosting sales too often. 60% Offer an Upgrade If you're in the business of selling services or software, upgrade upsells are a powerful way to build brand loyalty and increase sales. At face value, the premise is simple: present your customers with multiple pricing tiers , each offering additional features and functionality. multiple pricing tiers The goal is to give people the freedom and flexibility to choose the plan that suits their needs. People decided to "cut the cord" with cable because they were forced to pay for things they didn't use. The same idea applies to software companies. With this strategy, you can get more upsells by letting customers change early—if they decide to upgrade to a better plan. My advice is to send an email with this offer at a discounted price, and you'll see plenty of people upgrade to get features that add more value to your product. Software companies are masters of this strategy, often convincing existing customers to upgrade to a premium plan with more templates, design options, or advanced tools. When you're crafting your upgrade upsell emails, be sure to clearly outline the benefits of each tier. This will reduce friction and result in more conversions. Encourage Referral Upsells Referral upsells are a brilliant way to attract new customers to your business while keeping your current customers engaged and rewarded. Here's how it works: Reach out to existing customers, ask them to tell others, and share a special referral link with friends, family, or co-workers to spread the word about your product or service. It's not unlike affiliate marketing , with the big difference being that this is targeted more toward people who know each other than an influencer connecting with their audience. affiliate marketing As an incentive, you can offer the referring customer an exclusive discount or upgrade on their order if a certain number of people sign up using their unique link. Odds are, if they like your product enough to promote it as it is, they'll be even more eager after the upgrade. In my experience, this is a win-win scenario: you gain new customers, and your loyal fans are rewarded for engaging with your business. Reward Customer Loyalty Speaking of loyal fans, rewarding your most dedicated customers is a surefire way to boost retention and your average customer lifetime value. One of the best and most effective ways to do this is by creating a loyalty program , where customers earn points or store credit with every purchase that they can redeem for discounts or upgrades. loyalty program However, it's common for shoppers to forget about their accumulated points. That's where customer loyalty upsell emails come into play. A simple reminder that they still have points and a suggestion for how they could spend those points could easily turn into a sale. With that in mind, I suggest reaching out to your brand loyalists and reminding them of their point balances after a certain time period. For instance, you can automate a three-month reminder email whenever someone earns enough points to redeem. and Stop Cart Abandonment with Upsells Finally, let's talk about shopping cart abandonment. There's no question that cart abandonment is a headache for online retailers, resulting in a staggering $4.6 trillion in lost sales each year. Ouch! But fear not. Abandoned cart emails will help you recapture lost sales and re-engage with customers who left without completing their purchase. We found that almost half of all abandonment emails are opened, so this is a great opportunity to reconnect. almost half Interestingly enough, we found that it's possible to maximize the effectiveness of these emails by including an upsell offer based on the products the customer was considering. For example, if they abandoned a single item in their cart, you could offer a discounted bundle containing that product and complementary items they might find useful. If the price you're offering them for both is less or equal to the cost of the one thing they wanted, there's a very good chance they'll take action. Conclusion In conclusion, product upsell emails can be a powerful tool to boost sales and customer engagement. By tailoring your upsells to customer purchase history and using tactics like flash sales and loyalty programs, you can create win-win scenarios that benefit both your business and your customers. My best piece of advice is to be patient. You probably won't see results overnight. But if you're persistent and consistent, upsell emails are an excellent way to grow your business.

6 Product Upsell Email Ideas That Work

How to Streamline CI/CD With Octopus and TeamCity

অক্টোপাস এবং টিমসিটির সাথে কীভাবে সিআই/সিডি স্ট্রিমলাইন করবেন

So optimieren Sie CI/CD mit Octopus und TeamCity

Cómo optimizar CI/CD con Octopus y TeamCity

Comment rationaliser le CI/CD avec Octopus et TeamCity

ऑक्टोपस और टीमसिटी के साथ CI/CD को कैसे सुव्यवस्थित करें

Octopus と TeamCity で CI/CD を効率化する方法

Octopus와 TeamCity를 사용하여 CI/CD를 간소화하는 방법

Como simplificar CI/CD com Octopus e TeamCity

Как оптимизировать CI/CD с помощью Octopus и TeamCity

Octopus ve TeamCity ile CI/CD Nasıl Kolaylaştırılır

Cách hợp lý hóa CI/CD với Octopus và TeamCity

如何使用 Octopus 和 TeamCity 简化 CI/CD

Authors:
(1) Philipp Straubinger, University of Passau, Passau, Germany;
(2) Gordon Fraser, University of Passau, Passau, Germany. Table of Links Abstract and Introduction
Gamification Elements of Gamekins
Intellij Plugin for Gamekins
Conclusions
Acknowledgement and References 3 INTELLIJ PLUGIN FOR GAMEKINS The Gamekins IntelliJ plugin can be installed on any IntelliJ Community Edition or Ultimate IDE, adding a new tab on the right side of the IDE interface. Upon initial access to this tab, a login prompt will appear, prompting users to enter their username, password, URL, and project name to establish a connection with the relevant Jenkins instance. Subsequent logins are streamlined through the use of a token, eliminating the need for repeated manual logins, although users have the flexibility to log out as needed. Project and user configurations are centrally managed within Gamekins on a Jenkins server rather than within the Gamekins IntelliJ plugin. This allows for extensive collaboration within the project, and the analyses conducted by Gamekins need not be executed locally. A customized API integrated into Gamekins empowers the plugin to fetch challenges, quests, and user data from Gamekins, as well as transmit data to it. The Gamekins IntelliJ plugin tab encompasses various pages presenting all the information and gamification elements generated and provided by Gamekins, along with the buttons on the bottom to change between these pages (Fig. 1). 3.1 Challenges All challenges are visible in the Gamekins IntelliJ plugin, with the availability of different information and actions based on the challenge type. For instance, a Test Challenge solely displays information about the challenge without further interactions with IntelliJ (Fig. 1). Similarly, a Build Challenge provides information and includes an additional link to the log files in Jenkins. The Class and Method Coverage Challenges offer a button to navigate to and highlight the respective class or method. This feature is also available for Line and Branch Coverage challenges, highlighting the specified line. The Branch Coverage Challenge additionally provides information about covered and uncovered branches for the tested line. The Mutation and Smell Challenges allow developers to go to and highlight the original line of code or the start of the test smell, respectively. These challenges also have an expandable area containing details such as the mutant or a smell description. The challenges are not only visible in the Gamekins IntelliJ plugin tab but also feature yellow highlighting in the source files, aiding developers in easily identifying challenges in their current code. Hovering over the highlighted code snippet reveals a tooltip with the challenge description and a button to open the challenges page in the Gamekins IntelliJ plugin (Fig. 2). This page displays current challenges along with completed and rejected ones (Fig. 1). Developers can reject challenges with an explanation if they deem them irrelevant, prompting the generation of new challenges. Once rejected, challenges cannot be reinstated, except for Class Coverage Challenges, which can be restored using the Undo button (Fig. 1). If a developer finds a challenge interesting but unsuitable for the current workflow, they can store a configurable number of challenges. These stored challenges can also be shared with a colleague working on the same project, especially if the source code is segmented into specialized fields unknown to the participant. To address a challenge, developers simply need to commit and push their changes to their version control system, triggering Jenkins to run the CI pipeline in the background. Developers can seamlessly continue their work in the project as Gamekins automatically executes after the pipeline concludes, providing notifications upon completion. General notifications about the finished build and specific notifications for each solved and generated challenge or quest are displayed (Fig. 3) in IntelliJ. These notifications include links to view the corresponding elements in the Gamekins IntelliJ plugin. 3.2 Quests Each quest in the Gamekins IntelliJ plugin is displayed on the quests page (Fig. 4) along with its description and a progress bar. Both ongoing and completed quests are shown. The progress bar indicates the percentage of quest completion and is dynamically updated whenever relevant actions are undertaken. 3.3 Achievements Presently, the Gamekins IntelliJ plugin encompasses all achievements from Gamekins, allowing developers to access a dedicated tab to view both acquired and available achievements (Fig. 5). Each achievement consists of an icon, a title, a description, and the date and time it was awarded. 3.4 Leaderboards To incentivize developers to solve challenges and complete quests, points are awarded based on the task’s difficulty. These points are accumulated for each user and team, prominently displayed in a dedicated leaderboard within the Gamekins IntelliJ plugin tab (Fig. 6). The leaderboard showcases rankings for individual users as well as teams, emphasizing their scores in the logged-in project. Information regarding completed challenges, quests, achievements, and earned points is presented on each leaderboard. Additionally, users have the option to personalize their appearance by selecting one of 50 avatars available within Gamekins. This paper is available on arxiv under CC BY-SA 4.0 DEED license. Authors: (1) Philipp Straubinger, University of Passau, Passau, Germany; (2) Gordon Fraser, University of Passau, Passau, Germany. Authors: Authors: (1) Philipp Straubinger, University of Passau, Passau, Germany; (2) Gordon Fraser, University of Passau, Passau, Germany. Table of Links Abstract and Introduction Gamification Elements of Gamekins Intellij Plugin for Gamekins Conclusions Acknowledgement and References Abstract and Introduction Abstract and Introduction Gamification Elements of Gamekins Gamification Elements of Gamekins Intellij Plugin for Gamekins Intellij Plugin for Gamekins Conclusions Conclusions Acknowledgement and References Acknowledgement and References 3 INTELLIJ PLUGIN FOR GAMEKINS The Gamekins IntelliJ plugin can be installed on any IntelliJ Community Edition or Ultimate IDE, adding a new tab on the right side of the IDE interface. Upon initial access to this tab, a login prompt will appear, prompting users to enter their username, password, URL, and project name to establish a connection with the relevant Jenkins instance. Subsequent logins are streamlined through the use of a token, eliminating the need for repeated manual logins, although users have the flexibility to log out as needed. Project and user configurations are centrally managed within Gamekins on a Jenkins server rather than within the Gamekins IntelliJ plugin. This allows for extensive collaboration within the project, and the analyses conducted by Gamekins need not be executed locally. A customized API integrated into Gamekins empowers the plugin to fetch challenges, quests, and user data from Gamekins, as well as transmit data to it. The Gamekins IntelliJ plugin tab encompasses various pages presenting all the information and gamification elements generated and provided by Gamekins, along with the buttons on the bottom to change between these pages (Fig. 1). 3.1 Challenges All challenges are visible in the Gamekins IntelliJ plugin, with the availability of different information and actions based on the challenge type. For instance, a Test Challenge solely displays information about the challenge without further interactions with IntelliJ (Fig. 1). Similarly, a Build Challenge provides information and includes an additional link to the log files in Jenkins. The Class and Method Coverage Challenges offer a button to navigate to and highlight the respective class or method. This feature is also available for Line and Branch Coverage challenges, highlighting the specified line. The Branch Coverage Challenge additionally provides information about covered and uncovered branches for the tested line. The Mutation and Smell Challenges allow developers to go to and highlight the original line of code or the start of the test smell, respectively. These challenges also have an expandable area containing details such as the mutant or a smell description. The challenges are not only visible in the Gamekins IntelliJ plugin tab but also feature yellow highlighting in the source files, aiding developers in easily identifying challenges in their current code. Hovering over the highlighted code snippet reveals a tooltip with the challenge description and a button to open the challenges page in the Gamekins IntelliJ plugin (Fig. 2). This page displays current challenges along with completed and rejected ones (Fig. 1). Developers can reject challenges with an explanation if they deem them irrelevant, prompting the generation of new challenges. Once rejected, challenges cannot be reinstated, except for Class Coverage Challenges, which can be restored using the Undo button (Fig. 1). If a developer finds a challenge interesting but unsuitable for the current workflow, they can store a configurable number of challenges. These stored challenges can also be shared with a colleague working on the same project, especially if the source code is segmented into specialized fields unknown to the participant. To address a challenge, developers simply need to commit and push their changes to their version control system, triggering Jenkins to run the CI pipeline in the background. Developers can seamlessly continue their work in the project as Gamekins automatically executes after the pipeline concludes, providing notifications upon completion. General notifications about the finished build and specific notifications for each solved and generated challenge or quest are displayed (Fig. 3) in IntelliJ. These notifications include links to view the corresponding elements in the Gamekins IntelliJ plugin. 3.2 Quests Each quest in the Gamekins IntelliJ plugin is displayed on the quests page (Fig. 4) along with its description and a progress bar. Both ongoing and completed quests are shown. The progress bar indicates the percentage of quest completion and is dynamically updated whenever relevant actions are undertaken. 3.3 Achievements Presently, the Gamekins IntelliJ plugin encompasses all achievements from Gamekins, allowing developers to access a dedicated tab to view both acquired and available achievements (Fig. 5). Each achievement consists of an icon, a title, a description, and the date and time it was awarded. 3.4 Leaderboards To incentivize developers to solve challenges and complete quests, points are awarded based on the task’s difficulty. These points are accumulated for each user and team, prominently displayed in a dedicated leaderboard within the Gamekins IntelliJ plugin tab (Fig. 6). The leaderboard showcases rankings for individual users as well as teams, emphasizing their scores in the logged-in project. Information regarding completed challenges, quests, achievements, and earned points is presented on each leaderboard. Additionally, users have the option to personalize their appearance by selecting one of 50 avatars available within Gamekins. This paper is available on arxiv under CC BY-SA 4.0 DEED license. This paper is available on arxiv under CC BY-SA 4.0 DEED license. available on arxiv

An IDE Plugin for Gamified Continuous Integration: Intellij Plugin for Gamekins

Using Elasticsearch to Offload Search and Analytics from DynamoDB: Pros and Cons

DynamoDB থেকে সার্চ এবং অ্যানালিটিক্স অফলোড করতে ইলাস্টিকসার্চ ব্যবহার করা: সুবিধা এবং অসুবিধা

Verwenden von Elasticsearch zum Auslagern von Such- und Analysefunktionen aus DynamoDB: Vor- und Nachteile

Uso de Elasticsearch para descargar búsquedas y análisis de DynamoDB: ventajas y desventajas

Utiliser Elasticsearch pour décharger la recherche et l'analyse de DynamoDB : avantages et inconvénients

डायनेमोडीबी से खोज और विश्लेषण को ऑफलोड करने के लिए इलास्टिकसर्च का उपयोग करना: फायदे और नुकसान

Elasticsearch を使用して DynamoDB から検索と分析をオフロードする: 長所と短所

Elasticsearch를 사용하여 DynamoDB에서 검색 및 분석 오프로드: 장점과 단점

Usando Elasticsearch para descarregar pesquisas e análises do DynamoDB: prós e contras

Использование Elasticsearch для разгрузки поиска и аналитики из DynamoDB: плюсы и минусы

Arama ve Analizi DynamoDB'den Aktarmak için Elasticsearch'ü Kullanma: Artıları ve Eksileri

Sử dụng Elaticsearch để giảm tải Tìm kiếm và Phân tích từ DynamoDB: Ưu và nhược điểm

使用 Elasticsearch 卸载 DynamoDB 的搜索和分析：优点和缺点

Exploring Web3's Role in Advertising and Viewer Engagement

In the advertising world, one rule reigns supreme: protect the brand at all costs. However, with the rise of programmatic advertising and its heavy reliance on behavioral targeting, advertisers have lost control over where their ads appear online. This exposes brands to a significant threat: ad placements next to harmful content, potentially damaging credibility and driving customers away. So, how can we ensure our brand messaging reaches safe spaces? And why is brand safety so critical for the advertising industry's future? In this post, we shall dive deep into brand safety, explore essential protection measures, and explain why it's an integral part of any brand's success in the forthcoming cookie-less world. What is Brand Safety? As defined by the Interactive Advertising Bureau (IAB), brand safety is "keeping a brand's reputation safe when they advertise online." In simpler terms, it's about taking precautions to ensure your brand messaging appears alongside harmless content. For instance, a new airline wouldn't want its ads placed near articles about plane crashes. Similarly, a dessert company wouldn't want to be featured next to content about diabetes. More generally, all brands strive to keep their messaging away from hate speech and explicit content online. Brand Safety Statistics - Market Report & Data 70% of advertisers surveyed reported that brand safety incidents negatively impacted their campaigns.
Nearly two-thirds (65%) of US digital ad buyers view User-Generated Content (UGC) on platforms as a potential brand safety threat. This emphasizes the need for careful platform selection and ad placement strategies.
Brand safety worries plague almost half (48%) of brand representatives. This statistic underscores the growing anxiety around online brand protection.
A study revealed that brands facing significant brand safety issues experienced an alarming 8% drop in stock prices. This demonstrates the tangible financial repercussions of neglecting brand safety.
Recognizing the importance of brand protection, UK companies are planning to allocate over half (50%) of their digital advertising budgets towards ensuring brand safety. This signifies a major shift in spending priorities within the advertising industry. Why Does Brand Safety Matters? Safeguarding your brand's reputation and image is essential for long-term success. Here's why: Reputation Protection: Maintaining good standing with clients and the industry is paramount. The type of content surrounding your brand directly impacts how consumers perceive it. Imagine your ad appearing next to a story about natural disasters –  it could cast your brand in a negative light. Implementing brand safety measures helps shield your reputation and build trust with consumers.
Competitive Advantage: Gone are the days when brands stayed silent on important issues! Aligning yourself with social causes, you believe in not only strengthens your brand identity but also keeps you competitive in a world where consumers seek brands with a voice.
Ad Spend Optimization: Brand safety measures often lead to ad placements within premium content. This optimizes your ad spend, directing it towards valuable impressions and engagement. Remember, brand safety violations can erode consumer trust and decrease revenue. For instance, if an advertisement appears alongside content promoting hate speech or violence, customers may associate those negative attributes with the brand. Brand Safety Measures in Advertising While measuring brand safety numerically is challenging, a specific set of criteria can be used to assess the safety of an ad placement: 1. Ad Format/Platform Each ad format, platform, or placement carries varying degrees of risk. To uphold brand reputation, it's crucial to understand these risks and identify strategies to mitigate them. When it comes to ad display mediums, some are inherently safer than others. For example, mobile in-app advertising is considered one of the most brand-safe solutions. Here, the environment (the app's content) is typically tightly controlled. With additional targeting or blacklisting options enabled, the risk of safety violations is minimal. 2. Context Unsafe content appearing alongside ads is the primary culprit behind brand safety violations. These violations are often reported by users, potentially leading to negative press for the company. Unfortunately, context is quite difficult to control. Most brands rely on the brand safety technology implemented by the publishers or advertising agencies. App environments are generally the easiest to control. The level of safety measures provided by websites and social media platforms varies depending on the implemented solutions and the platform's nature. For instance, when advertising on news websites, key credibility factors include whether the platform avoids deceptive headlines, corrects or clarifies errors promptly, and clearly differentiates between news and opinion content. 3. Brand Suitability While distinct from brand safety, brand suitability plays a vital role. The tone and values of an advertising campaign can differ depending on the brand's target audience. A health supplement brand wouldn't want its ad next to an article questioning the effectiveness of such products. On the other hand, an ad for a sports clothing brand targeting teens and young adults wouldn't necessarily resonate with an audience visiting a website focused on senior citizen activities. In this scenario, publisher transparency regarding data and audience breakdown is critical for establishing a brand-safe and suitable environment. 4. Brand Safety vs. Ad Reach Striking a balance between brand safety and campaign reach is another consideration. Filtering out inventory using certain ad formats and advertising methods (influencer marketing, banners on news sites, social media) can significantly limit the potential audience—overly restrictive blacklists (of keywords, channels, or publishers) risk blocking valuable content as well. Conclusion Brand safety in advertising has become an increasingly important concern for all players involved in the ad tech supply chain. By establishing clear standards & keeping on top of the ad quality metrics, advertisers can ensure they protect their reputation & that of their clients. In the advertising world, one rule reigns supreme: protect the brand at all costs. However, with the rise of programmatic advertising and its heavy reliance on behavioral targeting, advertisers have lost control over where their ads appear online. This exposes brands to a significant threat: ad placements next to harmful content, potentially damaging credibility and driving customers away. So, how can we ensure our brand messaging reaches safe spaces? And why is brand safety so critical for the advertising industry's future? In this post, we shall dive deep into brand safety, explore essential protection measures, and explain why it's an integral part of any brand's success in the forthcoming cookie-less world. What is Brand Safety? As defined by the Interactive Advertising Bureau (IAB), brand safety is "keeping a brand's reputation safe when they advertise online." In simpler terms, it's about taking precautions to ensure your brand messaging appears alongside harmless content. For instance, a new airline wouldn't want its ads placed near articles about plane crashes. Similarly, a dessert company wouldn't want to be featured next to content about diabetes. More generally, all brands strive to keep their messaging away from hate speech and explicit content online. Brand Safety Statistics - Market Report & Data 70% of advertisers surveyed reported that brand safety incidents negatively impacted their campaigns. Nearly two-thirds (65%) of US digital ad buyers view User-Generated Content (UGC) on platforms as a potential brand safety threat. This emphasizes the need for careful platform selection and ad placement strategies. Brand safety worries plague almost half (48%) of brand representatives. This statistic underscores the growing anxiety around online brand protection. A study revealed that brands facing significant brand safety issues experienced an alarming 8% drop in stock prices. This demonstrates the tangible financial repercussions of neglecting brand safety. Recognizing the importance of brand protection, UK companies are planning to allocate over half (50%) of their digital advertising budgets towards ensuring brand safety. This signifies a major shift in spending priorities within the advertising industry. 70% of advertisers surveyed reported that brand safety incidents negatively impacted their campaigns. 70% of advertisers surveyed reported Nearly two-thirds (65%) of US digital ad buyers view User-Generated Content (UGC) on platforms as a potential brand safety threat. This emphasizes the need for careful platform selection and ad placement strategies. Brand safety worries plague almost half (48%) of brand representatives. This statistic underscores the growing anxiety around online brand protection. A study revealed that brands facing significant brand safety issues experienced an alarming 8% drop in stock prices. This demonstrates the tangible financial repercussions of neglecting brand safety. Recognizing the importance of brand protection, UK companies are planning to allocate over half (50%) of their digital advertising budgets towards ensuring brand safety. This signifies a major shift in spending priorities within the advertising industry. over half (50%) Why Does Brand Safety Matters? Safeguarding your brand's reputation and image is essential for long-term success. Here's why: Reputation Protection: Maintaining good standing with clients and the industry is paramount. The type of content surrounding your brand directly impacts how consumers perceive it. Imagine your ad appearing next to a story about natural disasters –  it could cast your brand in a negative light. Implementing brand safety measures helps shield your reputation and build trust with consumers. Competitive Advantage: Gone are the days when brands stayed silent on important issues! Aligning yourself with social causes, you believe in not only strengthens your brand identity but also keeps you competitive in a world where consumers seek brands with a voice. Ad Spend Optimization: Brand safety measures often lead to ad placements within premium content. This optimizes your ad spend, directing it towards valuable impressions and engagement. Remember, brand safety violations can erode consumer trust and decrease revenue. For instance, if an advertisement appears alongside content promoting hate speech or violence, customers may associate those negative attributes with the brand. Reputation Protection: Maintaining good standing with clients and the industry is paramount. The type of content surrounding your brand directly impacts how consumers perceive it. Imagine your ad appearing next to a story about natural disasters –  it could cast your brand in a negative light. Implementing brand safety measures helps shield your reputation and build trust with consumers. Reputation Protection: Competitive Advantage: Gone are the days when brands stayed silent on important issues! Aligning yourself with social causes, you believe in not only strengthens your brand identity but also keeps you competitive in a world where consumers seek brands with a voice. Competitive Advantage: Ad Spend Optimization: Brand safety measures often lead to ad placements within premium content. This optimizes your ad spend, directing it towards valuable impressions and engagement. Remember, brand safety violations can erode consumer trust and decrease revenue. For instance, if an advertisement appears alongside content promoting hate speech or violence, customers may associate those negative attributes with the brand. Ad Spend Optimization: Brand Safety Measures in Advertising While measuring brand safety numerically is challenging, a specific set of criteria can be used to assess the safety of an ad placement: 1. Ad Format/Platform Each ad format, platform, or placement carries varying degrees of risk. To uphold brand reputation , it's crucial to understand these risks and identify strategies to mitigate them. When it comes to ad display mediums, some are inherently safer than others. For example, mobile in-app advertising is considered one of the most brand-safe solutions. Here, the environment (the app's content) is typically tightly controlled. With additional targeting or blacklisting options enabled, the risk of safety violations is minimal. brand reputation 2. Context Unsafe content appearing alongside ads is the primary culprit behind brand safety violations. These violations are often reported by users, potentially leading to negative press for the company. Unfortunately, context is quite difficult to control. Most brands rely on the brand safety technology implemented by the publishers or advertising agencies. App environments are generally the easiest to control. The level of safety measures provided by websites and social media platforms varies depending on the implemented solutions and the platform's nature. For instance, when advertising on news websites, key credibility factors include whether the platform avoids deceptive headlines, corrects or clarifies errors promptly, and clearly differentiates between news and opinion content. 3. Brand Suitability While distinct from brand safety, brand suitability plays a vital role. The tone and values of an advertising campaign can differ depending on the brand's target audience. A health supplement brand wouldn't want its ad next to an article questioning the effectiveness of such products. On the other hand, an ad for a sports clothing brand targeting teens and young adults wouldn't necessarily resonate with an audience visiting a website focused on senior citizen activities. In this scenario, publisher transparency regarding data and audience breakdown is critical for establishing a brand-safe and suitable environment. 4. Brand Safety vs. Ad Reach Striking a balance between brand safety and campaign reach is another consideration. Filtering out inventory using certain ad formats and advertising methods (influencer marketing, banners on news sites, social media) can significantly limit the potential audience—overly restrictive blacklists (of keywords, channels, or publishers) risk blocking valuable content as well. Conclusion Brand safety in advertising has become an increasingly important concern for all players involved in the ad tech supply chain. By establishing clear standards & keeping on top of the ad quality metrics, advertisers can ensure they protect their reputation & that of their clients. Brand safety in advertising ad tech

Crucial Role of Brand Safety in a Cookie-less Future

Pull Request (PR) stacking is another name for stacked diffs, a concept that has existed for several years. We’ll discuss what it is, the tools we can use, and where PR stacking may benefit us. What Is PR Stacking? In traditional Pull Requests (PRs), the developer makes all the changes in one or more commits and then opens the PR to merge the change into the main branch. The approach in PR stacking instead is to separate the functionality to be delivered into pieces. Let’s say we’re working on a new POST request API. 1️⃣ The first PR could be the happy path where what we submit works okay, and that would be opened against the main branch. 2️⃣ The next piece of work could be the error scenario when the payload is too large, and that PR would be created to merge into the branch from the first PR. 3️⃣ Another PR could be added for the scenario when the data being sent is not in a format the API can understand and would be stacked on top of the second PR. A PR stack moves us away from having to deliver our significant change in one go with a long review. Instead, we break it down into pieces so they can be reviewed quickly. What Are the Benefits of PR Stacking? easier to review: the smaller changes make it easier for the reviewer to understand what is happening. They get to know the code better.
catch problems: with smaller PRs, it is easier to see when a bug is introduced both for the author and reviewer.
less waiting: the reviews are quicker since they are simple, and developers can continue developing their changes while waiting for reviews.
improved communication: using stacked PRs means there is a lot more communication about the code. This is very useful when multiple developers are working together on one feature.
clearer code changes: since the PRs are isolated to a single change, it’s clearer what each change does, and if coupled with good PR descriptions, it can educate the reviewers. What Tool Should I Use for PR Stacking? We could perform PR stacking with the git command, but it doesn’t offer any of the features of a dedicated tool, such as: applying the changes from the current PR to all of the PRs that are stacked on it by doing an automatic rebase


annotating our PR with the details of the entire PR stack


rebasing and restacking PRs when we merge or close a downstream PR Using PR Stacking in a Community Project A challenge in community (open source) projects is that the dependent libraries can have new security vulnerabilities, or coding practices that change a lot. Robert C Martin has a quote: “Always leave the code you’re editing a little better than you found it”. When we want to update a feature in the project, we want to leave it better than when we came to it. We could perform refactoring in the first PR to clarify the code rather than confusing the reviewer with what is added and refactored. In the next PR, we could update the tests and functionality. Another PR could be stacked upon that to fix up library dependencies that are out of date. The benefit to the reviewers is that they can see the changes and why with each PR, an essential aspect in community projects that helps with communication. This leads to faster reviews and the opportunity to continue building the functionality while feedback is gathered. What Are the Next Steps? Now that we’ve learned about PR stacking, experiment with the different PR stacking tools. Look for opportunities to use the tools in the next feature or open-source submission. As with any experiment, please note the impact that PR stacking and the tool have on our work. The lead image was generated using Microsoft Designer. Pull Request (PR) stacking is another name for stacked diffs, a concept that has existed for several years. We’ll discuss what it is, the tools we can use, and where PR stacking may benefit us. What Is PR Stacking? In traditional Pull Requests (PRs), the developer makes all the changes in one or more commits and then opens the PR to merge the change into the main branch. The approach in PR stacking instead is to separate the functionality to be delivered into pieces. Let’s say we’re working on a new POST request API. 1️⃣ The first PR could be the happy path where what we submit works okay, and that would be opened against the main branch. 2️⃣ The next piece of work could be the error scenario when the payload is too large, and that PR would be created to merge into the branch from the first PR. 3️⃣ Another PR could be added for the scenario when the data being sent is not in a format the API can understand and would be stacked on top of the second PR. A PR stack moves us away from having to deliver our significant change in one go with a long review. Instead, we break it down into pieces so they can be reviewed quickly. What Are the Benefits of PR Stacking? easier to review: the smaller changes make it easier for the reviewer to understand what is happening. They get to know the code better. catch problems: with smaller PRs, it is easier to see when a bug is introduced both for the author and reviewer. less waiting: the reviews are quicker since they are simple, and developers can continue developing their changes while waiting for reviews. improved communication: using stacked PRs means there is a lot more communication about the code. This is very useful when multiple developers are working together on one feature. clearer code changes: since the PRs are isolated to a single change, it’s clearer what each change does, and if coupled with good PR descriptions, it can educate the reviewers. easier to review : the smaller changes make it easier for the reviewer to understand what is happening. They get to know the code better. easier to review catch problems : with smaller PRs, it is easier to see when a bug is introduced both for the author and reviewer. catch problems less waiting : the reviews are quicker since they are simple, and developers can continue developing their changes while waiting for reviews. less waiting improved communication : using stacked PRs means there is a lot more communication about the code. This is very useful when multiple developers are working together on one feature. improved communication clearer code changes : since the PRs are isolated to a single change, it’s clearer what each change does, and if coupled with good PR descriptions, it can educate the reviewers. clearer code changes What Tool Should I Use for PR Stacking? We could perform PR stacking with the git command, but it doesn’t offer any of the features of a dedicated tool, such as: applying the changes from the current PR to all of the PRs that are stacked on it by doing an automatic rebase annotating our PR with the details of the entire PR stack rebasing and restacking PRs when we merge or close a downstream PR applying the changes from the current PR to all of the PRs that are stacked on it by doing an automatic rebase applying the changes from the current PR to all of the PRs that are stacked on it by doing an automatic rebase annotating our PR with the details of the entire PR stack annotating our PR with the details of the entire PR stack rebasing and restacking PRs when we merge or close a downstream PR rebasing and restacking PRs when we merge or close a downstream PR Using PR Stacking in a Community Project A challenge in community (open source) projects is that the dependent libraries can have new security vulnerabilities, or coding practices that change a lot. Robert C Martin has a quote: “Always leave the code you’re editing a little better than you found it”. When we want to update a feature in the project, we want to leave it better than when we came to it. We could perform refactoring in the first PR to clarify the code rather than confusing the reviewer with what is added and refactored. In the next PR, we could update the tests and functionality. Another PR could be stacked upon that to fix up library dependencies that are out of date. Robert C Martin Robert C Martin The benefit to the reviewers is that they can see the changes and why with each PR, an essential aspect in community projects that helps with communication. This leads to faster reviews and the opportunity to continue building the functionality while feedback is gathered. What Are the Next Steps? Now that we’ve learned about PR stacking, experiment with the different PR stacking tools. Look for opportunities to use the tools in the next feature or open-source submission. As with any experiment, please note the impact that PR stacking and the tool have on our work. The lead image was generated using Microsoft Designer. The lead image was generated using Microsoft Designer . Microsoft Designer Microsoft Designer

A Beginner's Guide to Pull Request Stacking

The resurgence of web3 social media platforms has led to several businesses and companies using them to engage with customers. Decentralized social media enhances a brand’s digital presence in multiple ways and provides enormous potential for long-term growth. In this article, we will explore in detail why brands are now using web3 social media platforms for their marketing campaigns. Direct Consumer Relationships Unlike traditional social media, web3 platforms don’t have any centralized intermediaries who control content distribution or moderate online interactions. Thus, brands can forge direct customer connections and authentically communicate with them to build stronger relationships. Since web3 social platforms have more transparency, companies find it easier to demonstrate their core brand values to the audience. The absence of third-party intermediaries also reduces marketing costs and fosters trust between the brand and consumers. Moreover, web3 platforms usually have more data privacy and security compared to web2 social media. Most traditional social media harvest user data without their knowledge and sell them to companies for advertising campaigns. However, such an approach doesn’t benefit anyone except the intermediary. The user doesn’t get any share of the profit despite generating valuable datasets. Similarly, companies often run unsuccessful ads that do not cater to the right audience. Web3 users have sovereign data ownership with direct monetization opportunities. Thus, customers can consensually provide or sell their data to brands for targeted advertising. This setup benefits both parties as users gain from sharing data and brands can customize their ads. A personalized marketing strategy through shared data exchange on social media creates deeper connections between brands and customers. Leverage Tokenization Opportunities One of the most important features of web3 social media is digital assets and tokenization. Companies can tokenize anything in the digital space to create valuable tokens for the online marketing space. Businesses can use tokens in social media marketing to reward customers for purchases, create content, and generate interest among other users. Tokenization helps in organic growth, lead generation, and brand advocacy through active token-gated communities. The use of non-fungible tokens (NFTs) in marketing campaigns has provided a sense of exclusivity to customers. These unique virtual assets and collectibles are ideal for rewarding loyal consumers and enhancing brand value. Product users can utilize their limited-edition NFTs as special access keys to attend exclusive live events or have curated digital experiences. These NFTs can also unlock promotional offers, which will further drive customer engagement and create brand affinity. The biggest advantage of NFTs is seamless monetization for companies and consumers. Brands can mint NFTs for customers, and users can sell them in marketplaces to create a sustainable economy without relying on third parties. After the 2021 crypto boom, major brands like Nike, Adidas, Dolce and Gabbana, Louis Vuitton, and others launched their own NFT collections. However, these NFTs are indivisible and suffer from liquidity challenges due to their underlying technologies. The new generation of NFTs leverages the ERC-404 token standard, which enables fractional ownership, more liquidity, and easy trading on NFT marketplaces. Tomo uses the ERC-404 standard to mint Tomojis, which can potentially disrupt digital marketing for big brands. Community-Driven Marketing A company’s success depends on the strengths and foundational integrity of its community. Web3 social media empowers the customer community to lead a brand’s marketing campaign. Companies can collaborate directly with content creators or general users to co-create ads without relying on traditional methods. After all, word of mouth is the strongest marketing technique when paid campaigns fail to make an impact. User-generated content and crowdsourced promotional activities create ripple effects among new and existing customers. Authentic reviews, stories, and testimonials through text, images, or videography consolidate a brand’s credibility and create relatable brand interactions. Web3 social media can incentivize user-generated collaborative marketing efforts through token rewards. The rewards mechanism creates a feedback loop for users to contribute to the company’s growth through brainstorming ideas and content creation. A community’s collective wisdom has immense potential to sway customer behavior either in favor or against a brand. Thus, optimal community involvement on web3 social media can help companies reap enormous dividends through innovative decentered marketing. Collaborative Influencer Marketing Although web2 influencers have massive followers and established personal branding, a major chunk of profits from brand collaborations go to social media companies. Additionally, the collaborations might come off as inauthentic and forced ways of monetizing their digital presence. On the contrary, web3 social media establishes direct connections between influencers and fans, which is more profitable for all stakeholders. Influencers can create new revenue streams through brand marketing on web3 media with potentially higher earnings. Web3 influencers have more control over these partnerships and thereby create meaningful campaigns that resonate with their values or visions. An alignment of beliefs and principles can go a long way in creating lasting impressions on customers. Thus, web3-based ad campaigns reach the audience as genuine endorsements and might have more impact on consumer behavior. Additionally, tokenized economies can incentivize followers to actively participate in these campaigns to earn rewards. These programs can create a mutually beneficial system where the influencers, brands, and customers gain simultaneously from authentic engagements. The Future Potential of Brand Marketing For Web3 Social Media According to a Statista report, brands spent approximately $270 billion in social media advertising campaigns in 2023. The budget expenditure for digital marketing is projected to surpass the $300 billion mark this year. However, as users become more wary of data privacy, they’re unwilling to share their data for irrelevant ads. Thus, brands need to be extra cautious about how they collect user data and harness them for targeted advertising. Web3 social media holds the promise of forging direct and authentic relations between companies, customers, and influencers. Although it’s still very early for decentralized social media, they’re slowly entering the market and amplifying their digital footprint. This is the right opportunity to respect user privacy and leverage the benefits of blockchain-based tokenized social media platforms. Even if 50% of traditional digital marketing spending comes into web3 social media, it means opening up a $135 billion market. Thus, the future holds enormous potential for robust growth in brand marketing on web3 social media platforms. The resurgence of web3 social media platforms has led to several businesses and companies using them to engage with customers. Decentralized social media enhances a brand’s digital presence in multiple ways and provides enormous potential for long-term growth. In this article, we will explore in detail why brands are now using web3 social media platforms for their marketing campaigns. web3 Direct Consumer Relationships Unlike traditional social media, web3 platforms don’t have any centralized intermediaries who control content distribution or moderate online interactions. Thus, brands can forge direct customer connections and authentically communicate with them to build stronger relationships. Since web3 social platforms have more transparency, companies find it easier to demonstrate their core brand values to the audience. The absence of third-party intermediaries also reduces marketing costs and fosters trust between the brand and consumers. Moreover, web3 platforms usually have more data privacy and security compared to web2 social media. Most traditional social media harvest user data without their knowledge and sell them to companies for advertising campaigns. However, such an approach doesn’t benefit anyone except the intermediary. The user doesn’t get any share of the profit despite generating valuable datasets. Similarly, companies often run unsuccessful ads that do not cater to the right audience. Web3 users have sovereign data ownership with direct monetization opportunities. Thus, customers can consensually provide or sell their data to brands for targeted advertising. This setup benefits both parties as users gain from sharing data and brands can customize their ads. A personalized marketing strategy through shared data exchange on social media creates deeper connections between brands and customers. Leverage Tokenization Opportunities One of the most important features of web3 social media is digital assets and tokenization. Companies can tokenize anything in the digital space to create valuable tokens for the online marketing space. Businesses can use tokens in social media marketing to reward customers for purchases, create content, and generate interest among other users. Tokenization helps in organic growth, lead generation, and brand advocacy through active token-gated communities. The use of non-fungible tokens (NFTs) in marketing campaigns has provided a sense of exclusivity to customers. These unique virtual assets and collectibles are ideal for rewarding loyal consumers and enhancing brand value. Product users can utilize their limited-edition NFTs as special access keys to attend exclusive live events or have curated digital experiences. These NFTs can also unlock promotional offers, which will further drive customer engagement and create brand affinity. The biggest advantage of NFTs is seamless monetization for companies and consumers. Brands can mint NFTs for customers, and users can sell them in marketplaces to create a sustainable economy without relying on third parties. After the 2021 crypto boom, major brands like Nike , Adidas , Dolce and Gabbana , Louis Vuitton , and others launched their own NFT collections. However, these NFTs are indivisible and suffer from liquidity challenges due to their underlying technologies. Nike Nike Adidas Adidas Dolce and Gabbana Dolce and Gabbana Louis Vuitton Louis Vuitton The new generation of NFTs leverages the ERC-404 token standard, which enables fractional ownership, more liquidity, and easy trading on NFT marketplaces. Tomo uses the ERC-404 standard to mint Tomojis, which can potentially disrupt digital marketing for big brands. Community-Driven Marketing A company’s success depends on the strengths and foundational integrity of its community. Web3 social media empowers the customer community to lead a brand’s marketing campaign. Companies can collaborate directly with content creators or general users to co-create ads without relying on traditional methods. After all, word of mouth is the strongest marketing technique when paid campaigns fail to make an impact. User-generated content and crowdsourced promotional activities create ripple effects among new and existing customers. Authentic reviews, stories, and testimonials through text, images, or videography consolidate a brand’s credibility and create relatable brand interactions. Web3 social media can incentivize user-generated collaborative marketing efforts through token rewards. The rewards mechanism creates a feedback loop for users to contribute to the company’s growth through brainstorming ideas and content creation. A community’s collective wisdom has immense potential to sway customer behavior either in favor or against a brand. Thus, optimal community involvement on web3 social media can help companies reap enormous dividends through innovative decentered marketing. Collaborative Influencer Marketing Although web2 influencers have massive followers and established personal branding, a major chunk of profits from brand collaborations go to social media companies. Additionally, the collaborations might come off as inauthentic and forced ways of monetizing their digital presence. On the contrary, web3 social media establishes direct connections between influencers and fans, which is more profitable for all stakeholders. Influencers can create new revenue streams through brand marketing on web3 media with potentially higher earnings. Web3 influencers have more control over these partnerships and thereby create meaningful campaigns that resonate with their values or visions. An alignment of beliefs and principles can go a long way in creating lasting impressions on customers. Thus, web3-based ad campaigns reach the audience as genuine endorsements and might have more impact on consumer behavior. Additionally, tokenized economies can incentivize followers to actively participate in these campaigns to earn rewards. These programs can create a mutually beneficial system where the influencers, brands, and customers gain simultaneously from authentic engagements. The Future Potential of Brand Marketing For Web3 Social Media According to a Statista report, brands spent approximately $270 billion in social media advertising campaigns in 2023. The budget expenditure for digital marketing is projected to surpass the $300 billion mark this year. spent spent However, as users become more wary of data privacy, they’re unwilling to share their data for irrelevant ads. Thus, brands need to be extra cautious about how they collect user data and harness them for targeted advertising. Web3 social media holds the promise of forging direct and authentic relations between companies, customers, and influencers. Although it’s still very early for decentralized social media, they’re slowly entering the market and amplifying their digital footprint. This is the right opportunity to respect user privacy and leverage the benefits of blockchain-based tokenized social media platforms. Even if 50% of traditional digital marketing spending comes into web3 social media, it means opening up a $135 billion market. Thus, the future holds enormous potential for robust growth in brand marketing on web3 social media platforms.

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THE BRANX

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-- employees

Since n.d.

COMPANY RANKING

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EVERGREEN INDEX #10245

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