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Simple Bundles

As you know Flutter provides an outstanding possibility to have one single code base for all platforms, such as Android, iOS, Windows, Linux, Web, and more. Cross-platform frameworks are not new things, but Google engineers challenged themselves enough to follow the core of Flutter’s principle - compile Dart code into true native code for every supported platform. As you know for Web browsers the native code is JavaScript, HTML, and CSS. Thus, you are getting ready to deploy the Progressive Web Application. At we believe that Flutter has great potential, it is the main reason why we are building a way to automatically generate Flutter UI from Figma to empower Flutter even more. Codis There are very detailed official docs on how to deploy Flutter to Firebase Hosting, GitHub Pages, and Google Cloud Hosting . In this article, I am going to show you how to quickly deploy Flutter Web App to or similar web hosting. here Vercel Before deploying, it would be good to have a way to update a new version in users’ Web Browsers after deploying. Currently, Flutter CLI doesn’t support hash naming or another way to name output bundles. The solution is pretty simple - after enabling Web in Flutter project you should have a file web/index.html. By default it has the next line: <script src="main.dart.js" type="application/javascript"></script> Before releasing a new version just add/increase the suffix version of like that: main.dart.js <script src="main.dart.js?v=1.0.1" type="application/javascript"></script> So, coming back to Versel. First of all, you need to create a new project and connect a Git repository: As Vercel doesn’t yet have a Flutter template we have to set up a few parameters in the section: Build and Output Settings Build command: flutter/bin/flutter build web --release Output Directory: build/web Install Command: if cd flutter; then git pull && cd .. ; else git clone https://github.com/flutter/flutter.git -b stable; fi && ls && flutter/bin/flutter doctor && flutter/bin/flutter clean && flutter/bin/flutter config --enable-web There is one important option for command: . flutter build --web-renderer The option can be: , , or . --web-renderer auto html canvaskit (default) - automatically chooses which renderer to use. This option chooses the HTML renderer when the app is running in a mobile browser and the CanvasKit renderer when the app is running in a desktop browser. auto - always use the HTML renderer html - always use the CanvasKit renderer canvaskit The option works well, but if you need to speed up the first load time, the option helps you with it. auto html After all, the Web App is ready to be deployed! Also published . here

How to Deploy Flutter Web App

It is always fascinating to know and learn from a web developer’s journey. in the world among which 11 million are pros, and 7.5 million are hobbyists. If we go on to understand who really is a computer programmer? I would like to highlight what once said. Programmers are simply problem solvers because they find the easiest way for their hardest problems. Sometimes in the process to control complexities these programmers create one, and sometimes the problems are just solved, and they keep wondering, HOW? These pros as well the hobbyists are much experienced in some way or the other. Here, I would like to share one of my interview with one such passionate programmer who is an author to that have been downloaded over 12000+ times. There are 18.5 million programmers Bill Gates “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” several open source libraries , a technology enthusiast, wrote his first large-scale ERP application in C++, while he was still in high school, been a front end programmer for five years and is currently working as a full stack developer at , one of the hottest AdTech software startup in India. His open source contributions have been featured on top online forums such as , , . Michael is also a desirous designer, with a knack for designing pixel-perfect UIs. He built India’s first inter-college social to connect students, faculty, and alumni. He has experience in multiple languages like C, C++, JavaScript, Python, and has the passion for learning more. Arun Michael Dsouza Adpushup JavaScript Daily NodeWeekly ProductHunt network programming With over eight years of expertise in coding, Michael recently gave an outstanding talk on at Let’s go through the highlights of the interview on his recent talk: “ JavaScript modules and module bundling ” JSConf Belgium. What motivated you to speak at JSConf, Belgium? “I’ve been a huge JSConf fan, been following them since my early days when I started off with Web Development. I always liked the idea of being able to share your learnings and experience first hand with the community. I got to know that the Belgium edition of JSConf is happening, that too in Brugge (one of my dream cities), so I started preparing a deck for my proposal. I submitted my proposal long before the deadline and waited patiently. After a while, the organizers contacted me and told me that my proposal was selected!” Michael: A picture with and JSConf, Belgium: Kacper Sokołowski Peter-Paul Koch What was your topic for the session? How did you come up with it? “I decided to go with something that is somewhat non-trivial, with the upcoming technology stacks in the front end space. The web has grown a lot in the past decade (with the oncoming of , , and ES6), the whole idea of developing and delivering JavaScript applications has completely changed. We are now in an era of applications which are extremely demanding, and these types of applications require complex tooling for their development and delivery. So I decided to go with a topic that covers this tooling landscape and the necessary optimisations around it. It was titled the deck is available . In this talk, I have tried to cover various module systems and bundling tools, and how they have evolved, sticking to one of the best bundling tools out there — and covering some optimisation techniques which makes your code surely production-ready.” Michael: NodeJS ReactJS ‘The Era of Module Bundlers,’ here Webpack How do you think the module systems and tools have evolved in past decades? “Module systems have been around for a long time now, the community has done a brilliant job in developing and releasing them. Before ES6, there was no native module system support in the language, so we had to use these community-driven module systems (like CommonJS, AMD, etc.), and they did a fantastic job of keeping our code base modular. But with module systems becoming more and more familiar on the client side, the tooling around them also developed. From run time processing and script injection we moved to build time processing and optimisation, and that’s where module bundlers come in. There was no concept of asset bundling before, but with the emergence of relevant tools like , , Webpack, etc. it has become quite apparent, why we should be going with them.” Michael: Browserify Rollup How do module bundlers work? “A module bundler, in simple words, is a tool that bundles or concatenates all of your modules together. It generates a dependency graph of all of the JavaScript modules, which is an abstract syntax tree. It will then traverse down the dependency graph, looking at each module and that module’s dependencies recursively, and will add them to a single JavaScript bundle that can be served to the client.” Michael: How does browserify help us to use NPM modules on the browser side? “Browserify was the very first module bundler that introduced the idea of requiring modules in the “Node way, “ i.e., using the require statement. That meant that we could use any CommonJS module with Browserify. Since CommonJS is the de-facto module system that works with Node JS, we can make use of it and require any CommonJS module with Browserify. Bam! There you go.. NPM modules on the client side. Michael: Just install a module using NPM, require it in your code and bundle it using Browserify.” What is webpack? How can you optimize a bundle in webpack? “Webpack is also a module bundler that offers a whole lot more! It’s worth mentioning that the Webpack team has done a brilliant job with their open source initiatives, making frequent Webpack releases and bug fixes, and maintaining the overall project. Webpack has a different philosophy on how it understands modules. Every input entry acts as a module for Webpack, be it JavaScript, CSS, SASS, CoffeeScript, etc. You just need a proper “ ” to handle the file type, and Webpack will take care of the rest. One of the most prominent features in Webpack is that it comes bundled with optimisation tools, so you get support for things like , , etc., right out of the box! No need for third-party plugins. Michael: loader Tree Shaking Code Splitting JSConf, Belgium: The talk by Arun Michael Dsouza There are various ways to optimise a bundle in Webpack - You can use the plugin (which comes bundled with Webpack), it’s pretty easy to use. It will minify the output bundle for you. Uglification You can run Webpack in using the -p flag, it will automatically trigger uglification and related optimisations for you. production mode Minifying your CSS is also a good idea, the can be used to do that. CSS-loader Tree shaking your unused exports is a brilliant technique that can be used with ES6. It can drastically reduce your bundle size. You can read more about it here You can also make use of Code-Splitting that helps in the lazy loading of modules, also referred to as on-demand module loading. You can check out the on how to get started with it. official webpack documentation For more information on how to get started with bundle optimisation using Webpack, feel free to check out the slides I made for the talk or take a look at the itself.” here talk JSConf, Belgium: Some cool stuff received from the organizers There is a lot more to learn from his talk with the community. You can view the talk . His recent project, : , has turned out to be a great success. It would be more exciting for you to know that for the past three years Michael has also been a significant contributor to various startups/companies to build/scale their client-side applications. You can connect with him on and and follow his work on . here Woodlot An all-in-one JSON logging utility that supports Express JS HTTP logging, custom logging, provides multi-format output and an easy to use events API Twitter LinkedIn Github You can stay updated with for more such success stories. :) Erica Louise Space

From a High School Coder to an International Tech Speaker — Interview with Arun Michael Dsouza

Whether you’re a web designer or a marketer dealing with online projects, you may often find yourself short on quality resources. Searching for the right textures, icons, or typefaces can take hours you don’t have! This is especially true for full-stack professionals who often need to optimize their workflow. And we haven’t mentioned tight budgets yet! Believe it or not, can not only make the design process less time-consuming, but also save you a pretty penny! MasterBundles The MasterBundles website contains best web developers deals and design bundles for literally any occasion. Seeking for your new online project? Then, most likely you’re looking for a versatile selection of typefaces you could use on the homepage and separate landing pages. fonts bundles The bundle format makes it possible to put a bunch of high-quality fonts into a single download package. At that, you’re saving hundreds of dollars you could have spent on premium fonts. Intrigued already? 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15 Freshest Font Bundles for Web Designers, Developers, and Marketers

Once you start an store and orders starts pouring in, what would you want to do next? Increasing the sales would be the first thing on your mind. So, how do you plan to do that? There are a number of ways to achieve the targeted sales. In this article, we would be talking about one such way of increasing sales. WooCommerce This strategy is to use a popular in order to increase the sales of a non-selling product. When you find a potential link between two or more products and one of them is performing significantly better than the others, then congrats, you have found the right bundle. product In this article we would show you how to increase sales in your shop by creating product bundles using the . Let’s explore the various ways of creating product bundles with this plugin. Dynamic Pricing and Discounts plugin by XAdapter By creating Combinational Rules With the you can create combinations of products or of categories. Dynamic Pricing and Discounts plugin Take the following example – In the above case, the shop owner wants to provide a flat discount of $10 when both the Sketch Book and the Drawing Pencils are purchased together. The discount type chosen here is flat discount. The other types of discounts that can be chosen are Percentage DIscount and Fixed Price. While creating a combination of products, it’s very important to select the products wisely. Make sure to bundle up only the products which are usually purchased together. For example, a combination of a Formal Shirt and Cap would hardly make any sense. Whereas a combination a Formal Shirt and a Tie can. Thus, while creating a combination, it’s important to see in terms of the buyer’s perspective. It’s important to make a note of the following — What products do most of your customers purchase together? If a customer purchases one category, what other category would he be interested in? When a customer purchases the combination, the cart page would look like this – You can see that $10 flat discount has been applied on the combination. Now, you would definitely want your customers to know about this special discount associated with of the product they are about to purchase. So, in the settings page, enable the “Offer Table”. Then you can see the available offers in the product page itself. Now, your customers are aware of the offer they get when they purchase the two products together. 2. By creating Buy One and Get One rules The second way of creating a bundle is by “BOGO” rules. This is generally used for promotional purposes. Suppose you have launched a new product and is uncertain about the way your customer would take it. Thus, the best way to test it would be by giving it as a gift to your customers. Again, a smart bundling is necessary in order for this experiment to be successful. You would not want to give away unnecessary gifts to customers who doesn’t need it. Such situation would do more harm than good. In the above example, I have given Painting Brush as a free product, when the customer purchases Acrylic colors. When you give one free product with another, it’s desirable that when the customer adds the later in the cart, the free product automatically gets added to the cart. This feature can be enabled in the settings page – Thus, the cart would get automatically loaded with the free product – Another way of making the product bundling to work in favor of your store is to setup a date range while creating the rule. In case of “BOGO” rules, you can give out festival specific gifts. For example, during Christmas, you can give out candles, chocolates as free gifts. Similarly, you can set up strategic date ranges for combinational rules too. You can further restrict the rules based on the user roles. You can choose to give out free gifts or combinational discounts only to a specific section of your customers. That’s it. Hope this simple strategy takes your store to the next level. Happy Selling!

How to increase sales in your WooCommerce shop by creating product bundles?

Hi, aspiring React developer! 👋 Maybe you’re a jQuery developer looking to experiment with a modern framework. Or, maybe you’re an Angular developer wanting to see what all the hype is about. Maybe you’re a seasoned back-end or systems programmer looking to make the jump to front-end. Maybe you’re new to programming in general, but want to learn how to build dynamic web applications. Regardless of your background, you’ve likely had a similar experience: itself seems pretty straightforward, but the tooling and ecosystem is overwhelming. React You probably feel like this guy: https://twitter.com/thomasfuchs/status/834481271443226627 I’ve seen and heard variations on this theme frequently. Especially for newcomers, React development can often seem like a complex maze of tools and libraries. Even experienced developers talk about how complicated modern web dev is, and pine for the simple days of just opening an editor and writing. However, this is a solved problem! Believe it or not, it is actually very simple and painless to start a new React project, thanks to amazing work by the community over the past year. The goal of this guide is to showcase how easy it can be to start modern React development. It shares a step-by-step process, from initial system setup through to deployment, without straying into tangent explanations that aren’t critical at this point in the learning process. No prior experience with React or its related tools is required, although it does assume that you know the basics of working with a command line and git. This is a living document, and I’ll be updating it as the landscape changes. Last Updated: February 28th, 2019 Step 1: Install Yarn Yarn is a package manager. It helps us manage our project’s dependencies. If you’re new to programming, essentially you can think of this as a tool to help us easily download and use other people’s code. Download and installation instructions are available . on the Yarn site Once you’ve installed yarn, verify that you can use it on the command line. Open a new terminal, and run: yarn — version **But what about NPM?**You may have seen that NPM is the de facto package manager in the community, and may wonder why I’m suggesting Yarn. Without getting too far off-topic, Yarn is a concerted effort by the community to improve package management. Internally it still uses the NPM package repository, so you can Javascript still install all the same packages. Over the past couple of years, the default NPM client has improved. If you’re already comfortable with NPM, don’t worry about switching to Yarn. If you’re curious, you can about the differences between Yarn and NPM, but it’s not critical knowledge at this point. read more Step 2: Create a React application When people talk about complexity in React development, often they’re referring not to React itself, but in the build system and development environment. They have a point — as React developers, we tend to build pretty complex dev environments and build systems. We suffer this complexity because it makes React development quicker and more enjoyable. However, that complexity is overwhelming for those just getting started, and worse, it gets in the way of learning what’s really important: React itself. Thankfully, there is a have-your-cake-and-eat-it-too solution. It’s called create-react-app . create-react-app is a command-line tool built by bright people at Facebook, and it’s . It abstracts away all the complexity and difficulty of implementing Webpack, Babel, a dev server, a production build process, and a thousand other tedious-but-critical things. amazing It’s zero-configuration, and doesn’t clutter up your project directory with a bunch of files you don’t understand. : Eventually, you will want to spend the time learning how this works internally. There’s a lot of neat stuff you can do with Webpack, for example. Our top priority at the moment, though, is getting you excited about building with React, so we can defer this stuff for later. Note Yarn comes with a built-in helper for using create-react-app: yarn create react-app [your-app-name] I’d like my application to be named , so I can simply run: cats-n-stuff yarn create react-app cats-n-stuff I believe `yarn create` is available in Yarn 0.25 and higher. Try if you can’t use this command. You can also use , if you’re using NPM. upgrading Yarn npx create-react-app cats-n-stuff This command does quite a few things: Downloads and installs create-react-app Creates a new project folder, (or whatever you name your app) cats-n-stuff Scaffolds out a new project Installs dependencies You’ll notice the output towards the end gives you a set of commands. Let’s start by following its directions: cd cats-n-stuff && yarn start Bam! If we navigate in our browser to the address provided, we see a swanky demo page: If we open our new directory in an editor, you’ll see that create-react-app has scaffolded out everything we need (and nothing superfluous). holds all of our third-party code, such as React. node_modules is where our static assets go, like our favicon. It also houses our project’s only HTML file. Because React is all-javascript, you only really need the HTML file to update the stuff, like title and meta tags. public <head> is where our application actually lives. I’d recommend exploring all these files, to get a sense of how they work together. src Finally, the root directory holds stuff related to dependencies ( and ), as well as a comprehensive documentation ( ) for create-react-app. package.json yarn.lock README.md create-react-app abstracts away all configuration, to help you focus on writing the application itself. At some point, though, you may want to access that configuration. Thankfully, create-react-app has that removes this abstraction and exposes the underlying configuration. This means that create-react-app is a brilliant tool not just for newcomers, but also for experienced React devs. I’ve been using React for years, and I use create-react-app on all new side projects :) I try to go as long as I can without ejecting. Is this only for beginners? Will I be handicapping myself down the line? an eject feature Step 3: Write your application Ok, we’re looking pretty good here! In less time than it takes to write up an HTML template, we’ve scaffolded out an entire front-end project. Now we just have to, you know, write our actual application. Start with React. just If you follow many of the tutorials intended for intermediate or advanced users, you may think you need to learn about and install a dozen “supplementary” packages. After all, React is just the view layer, right? Wrong. Facebook used to say that React was the “V” in “MVC”. They , because it isn’t true; React is an entirely different paradigm, not simply a template renderer. The truth is that React is surprisingly capable . stopped using that language on its own For example, the most critical package people typically recommend is React Router. Even the most trivial app will need some kind of routing built-in, so clearly we’ll need to use it in our first application, right? Well, first of all, I believe the best way to learn is to make several small “weekend project” applications. Those types of applications don’t often need more than a single route: your goal is to build something quick and neat in React, do you really need a bunch of different pages? Start small, work your way up to more complex projects. Additionally, there is tremendous educational value in learning how to solve these kinds of problems yourself. Why not try to ? The React API is powerful — React Router is still just React, after all! implement your own basic router You may discover, after your second or third small React project, that certain things are more painful than you’d like. Maybe your homegrown router is proving to be too much trouble, or maybe you feel like your application’s state is hard to manage. This is when you should be searching for pre-existing solutions; you’ve encountered the problem, not before**.** after Spend time learning React on its own. Add dependencies as you need them. Try to solve problems yourself; if nothing else, you’ll understand the benefits of things like Redux or React Router. Dan Abramov, co-creator of Redux, explaining that Flux libraries like Redux aren’t always needed. https://twitter.com/dan_abramov/status/704304462739939328 Resources for learning React After spending some time googling for React tutorials, I’ve realized exactly why newcomers find React so confusing. It’s actually pretty tough to find reliable, up-to-date tutorials that cover React, without delving into webpack and redux and a million other things. just Here are the resources I’ve found that do the job: — Straight from the horse’s mouth. Build a Tic Tac Toe game. Official React Tutorial — A pay-what-you-want ebook that builds a fully-functional HackerNews clone, using create-react-app and minimal third-party libraries. Fantastic resource. The Road to Learning React — The first 15 days contain a ton of great info for the core React API and how to use it. FullStack React 30 Days of React Step 4: Deploy Alright, you’ve built an awesome little toy app. Now you want to show your creation to the world. How do we get this thing online? Web development is fun, and it’s even better when you wind up with something neat to show off. There’s an incredible amount of satisfaction achieved by showing the world . your random side projects The first thing we’ll need to do is build our project. yarn run build **What does this do?**`build` is an NPM script provided by create-react-app. It bundles up your code into ready-to-deploy static files. If you check the ‘build’ directory in your project, you’ll see what it generates. Deployment services As with everything else in modern web development, there are a bunch of options for how to actually get your built files onto the internet. covers several possible deployment options, and in my experience, is the quickest, simplest way to get code online quickly. Create-react-app’s documentation Surge.sh Let’s install it with Yarn: yarn global add surge We install it globally so that we can use its CLI tool. Let’s run it now: surge Running will walk us through the deployment process. Enter an email and password to create a new account. surge . It should auto-fill the current location, but you’ll need to add to the path, so that it knows to serve only the built project files, and not the source files. The third step, , is important project path /build Once you enter these 3 fields and select a domain for your project to live at, Surge does all the work to get it online. surge (continued) Amazingly, this is all we have to do. If we go to our supplied domain, we see our project: cats-n-stuff.surge.sh Simplifying repeat deploys If we wanted to, we could just repeat this process every time; build, run and then specify a project path and domain name. surge, We can use NPM scripts to be a little fancy though. Add this line to your package.json, under “scripts”: "deploy": "yarn run build && surge -p build -d your-domain.surge.sh" Terminal commands can be stringed together with , and so we can create a single NPM script to do all the stuff we need. We build a fresh copy of our project, and then deploy it with Surge, pre-filling some of the required fields. && This command starts by building the latest version of our project, and then invoking Surge with some default arguments. Here’s my package.json, with the deploy script: Line 17 is the ‘deploy’ line. Now, all we have to do is run a single command, and in under 20 seconds, our glorious project is up for anyone to see. yarn run deploy Conclusion There are two misconceptions that newcomers often have about React: It takes forever to set up a decent build system and dev environment. You can’t start writing your actual application code until you spend getting that set up. hours React is a small piece of the toolset needed to create basic web applications, and you have to learn a dozen other things before you can get started. I hope I’ve done a good job disproving these theories. You can get started building a glorious front-end web application, and you can start without any extra dependencies. in seconds Addendum: Community Resources By far the most popular community hub for React developers is . It’s a great place to meet React developers, and get help if you find yourself stuck or confused. Reactiflux For myself personally, Twitter has been an amazing source to learn more about React and meet the community. Dan Abramov, a member of the React core team and co-creator of Redux, has a . great list of people to follow Also, Facebook maintains a list of . Speaking from experience, React conferences are awesome. React conferences Thanks for reading! I’m keen to hear your feedback on this article! Anything I could do to make it more beginner-friendly? Let me know . on twitter Finally, if you found this post helpful, please give it a recommendation by clicking the clap icon down there :)

Simple React Development in 2019

Do you want to learn how to turbocharge your email marketing to generate more sales and boost engagement? If so, buckle up because today, I'm going to discuss product upsell emails and how they can help you grow. First things first, let's define the term product upsell email. The easiest way to describe it is an email that encourages your subscribers to upgrade or purchase an additional product or service. It's very similar to a friendly in-store sales associate gently nudging you toward an irresistible deal that perfectly complements your initial purchase. Now, I'll cover a few real-world examples to illustrate how upselling can help brands across all industries: Example 1: You just bought a brand new set of pots and pans for your kitchen. A few days later, you receive an email from them suggesting you add a set of premium utensils and a cookbook so you can get the most from your new purchase. Example 2: You recently invested in a lead generation tool and have been eyeing its advanced analytics and automation features. Suddenly, an email lands in your inbox offering you an exclusive discount if you add a new feature ala carte. In these situations, upsell emails are a win-win for consumers and businesses— they enhance their purchase and enjoy additional value while the brand boosts its sales and customer satisfaction. It's a beautiful thing! Now that you understand the concept, let's dive into six proven types of product upsell emails that can work wonders for your business. Mention Their Purchase History I would argue that creating upsell emails that are tailored to each customer's unique purchase history is one of the most effective types of upsell emails. This is because, by taking this step, you're making each message incredibly effective, relevant, and personalized. You might be interested to know that the data backs me up. Here are a few statistics worth knowing if you're contemplating using email personalization: 80% of shoppers claim they're more likely to engage with a brand that personalizes offers and content.
Over 77% of all email interactions and sales are connected to personalized messages and promotions.
On average, personalized calls-to-action (CTAs) result in 42% more sales. Now that you know the benefits, it's time to start personalizing. My advice is to ask new email subscribers to tell you about themselves in your welcome email. We include a brief survey where we ask people to tell us about their goals and how we can help. Believe it or not, a couple of questions can provide you with a ton of knowledge that you can use to craft personalized emails. Once a subscriber places an order, you'll have even more information to use in your messages. Promote a Flash Sale Flash sales are the ultimate way to create a sense of urgency and spark fear of missing out (FOMO). Combine this sense of urgency with an irresistible upsell offer, and you've got a potent recipe for boosting sales and customer engagement. There are many different ways to benefit from flash sales in your email marketing. When talking strictly about upsells, it's not uncommon to see companies offer limited-time bundles. For example, a gardening website could bundle a build-it-yourself trellis, gardening tools, and a variety pack of vegetable seeds. This simple strategy lets you offer customers a package of complementary products at a heavily discounted price. It's a great way to introduce people to what you sell for the first time and a powerful way to encourage repeat purchases. There is one more thing worth mentioning about flash sales: Make sure you leave some distance between sales so customers are consistently excited. We found that 60% of shoppers say FOMO has led to them making a reactive purchase. You don't want to dampen this marketing magic by hosting sales too often. Offer an Upgrade If you're in the business of selling services or software, upgrade upsells are a powerful way to build brand loyalty and increase sales. At face value, the premise is simple: present your customers with multiple pricing tiers, each offering additional features and functionality. The goal is to give people the freedom and flexibility to choose the plan that suits their needs. People decided to "cut the cord" with cable because they were forced to pay for things they didn't use. The same idea applies to software companies. With this strategy, you can get more upsells by letting customers change early—if they decide to upgrade to a better plan. My advice is to send an email with this offer at a discounted price, and you'll see plenty of people upgrade to get features that add more value to your product. Software companies are masters of this strategy, often convincing existing customers to upgrade to a premium plan with more templates, design options, or advanced tools. When you're crafting your upgrade upsell emails, be sure to clearly outline the benefits of each tier. This will reduce friction and result in more conversions. Encourage Referral Upsells Referral upsells are a brilliant way to attract new customers to your business while keeping your current customers engaged and rewarded. Here's how it works: Reach out to existing customers, ask them to tell others, and share a special referral link with friends, family, or co-workers to spread the word about your product or service. It's not unlike affiliate marketing, with the big difference being that this is targeted more toward people who know each other than an influencer connecting with their audience. As an incentive, you can offer the referring customer an exclusive discount or upgrade on their order if a certain number of people sign up using their unique link. Odds are, if they like your product enough to promote it as it is, they'll be even more eager after the upgrade. In my experience, this is a win-win scenario: you gain new customers, and your loyal fans are rewarded for engaging with your business. Reward Customer Loyalty Speaking of loyal fans, rewarding your most dedicated customers is a surefire way to boost retention and your average customer lifetime value. One of the best and most effective ways to do this is by creating a loyalty program, where customers earn points or store credit with every purchase that they can redeem for discounts or upgrades. However, it's common for shoppers to forget about their accumulated points. That's where customer loyalty upsell emails come into play. A simple reminder that they still have points and a suggestion for how they could spend those points could easily turn into a sale. With that in mind, I suggest reaching out to your brand loyalists and reminding them of their point balances after a certain time period. For instance, you can automate a three-month reminder email whenever someone earns enough points to redeem. and Stop Cart Abandonment with Upsells Finally, let's talk about shopping cart abandonment. There's no question that cart abandonment is a headache for online retailers, resulting in a staggering $4.6 trillion in lost sales each year. Ouch! But fear not. Abandoned cart emails will help you recapture lost sales and re-engage with customers who left without completing their purchase. We found that almost half of all abandonment emails are opened, so this is a great opportunity to reconnect. Interestingly enough, we found that it's possible to maximize the effectiveness of these emails by including an upsell offer based on the products the customer was considering. For example, if they abandoned a single item in their cart, you could offer a discounted bundle containing that product and complementary items they might find useful. If the price you're offering them for both is less or equal to the cost of the one thing they wanted, there's a very good chance they'll take action. Conclusion In conclusion, product upsell emails can be a powerful tool to boost sales and customer engagement. By tailoring your upsells to customer purchase history and using tactics like flash sales and loyalty programs, you can create win-win scenarios that benefit both your business and your customers. My best piece of advice is to be patient. You probably won't see results overnight. But if you're persistent and consistent, upsell emails are an excellent way to grow your business. Do you want to learn how to turbocharge your email marketing to generate more sales and boost engagement? If so, buckle up because today, I'm going to discuss product upsell emails and how they can help you grow. First things first, let's define the term product upsell email. The easiest way to describe it is an email that encourages your subscribers to upgrade or purchase an additional product or service. It's very similar to a friendly in-store sales associate gently nudging you toward an irresistible deal that perfectly complements your initial purchase. Now, I'll cover a few real-world examples to illustrate how upselling can help brands across all industries: Example 1: You just bought a brand new set of pots and pans for your kitchen. A few days later, you receive an email from them suggesting you add a set of premium utensils and a cookbook so you can get the most from your new purchase. Example 1: You just bought a brand new set of pots and pans for your kitchen. A few days later, you receive an email from them suggesting you add a set of premium utensils and a cookbook so you can get the most from your new purchase. Example 2: You recently invested in a lead generation tool and have been eyeing its advanced analytics and automation features. Suddenly, an email lands in your inbox offering you an exclusive discount if you add a new feature ala carte. Example 2: You recently invested in a lead generation tool and have been eyeing its advanced analytics and automation features. Suddenly, an email lands in your inbox offering you an exclusive discount if you add a new feature ala carte. In these situations, upsell emails are a win-win for consumers and businesses— they enhance their purchase and enjoy additional value while the brand boosts its sales and customer satisfaction. It's a beautiful thing! Now that you understand the concept, let's dive into six proven types of product upsell emails that can work wonders for your business. Mention Their Purchase History I would argue that creating upsell emails that are tailored to each customer's unique purchase history is one of the most effective types of upsell emails. This is because, by taking this step, you're making each message incredibly effective, relevant, and personalized. You might be interested to know that the data backs me up. Here are a few statistics worth knowing if you're contemplating using email personalization: 80% of shoppers claim they're more likely to engage with a brand that personalizes offers and content. Over 77% of all email interactions and sales are connected to personalized messages and promotions. On average, personalized calls-to-action (CTAs) result in 42% more sales. 80% of shoppers claim they're more likely to engage with a brand that personalizes offers and content. 80% Over 77% of all email interactions and sales are connected to personalized messages and promotions. 77% On average, personalized calls-to-action (CTAs) result in 42% more sales. 42% Now that you know the benefits, it's time to start personalizing. My advice is to ask new email subscribers to tell you about themselves in your welcome email. We include a brief survey where we ask people to tell us about their goals and how we can help. Believe it or not, a couple of questions can provide you with a ton of knowledge that you can use to craft personalized emails. Once a subscriber places an order, you'll have even more information to use in your messages. Promote a Flash Sale Flash sales are the ultimate way to create a sense of urgency and spark fear of missing out ( FOMO ). Combine this sense of urgency with an irresistible upsell offer, and you've got a potent recipe for boosting sales and customer engagement. FOMO There are many different ways to benefit from flash sales in your email marketing. When talking strictly about upsells, it's not uncommon to see companies offer limited-time bundles. For example, a gardening website could bundle a build-it-yourself trellis, gardening tools, and a variety pack of vegetable seeds. This simple strategy lets you offer customers a package of complementary products at a heavily discounted price. It's a great way to introduce people to what you sell for the first time and a powerful way to encourage repeat purchases . encourage repeat purchases There is one more thing worth mentioning about flash sales: Make sure you leave some distance between sales so customers are consistently excited. We found that 60% of shoppers say FOMO has led to them making a reactive purchase. You don't want to dampen this marketing magic by hosting sales too often. 60% Offer an Upgrade If you're in the business of selling services or software, upgrade upsells are a powerful way to build brand loyalty and increase sales. At face value, the premise is simple: present your customers with multiple pricing tiers , each offering additional features and functionality. multiple pricing tiers The goal is to give people the freedom and flexibility to choose the plan that suits their needs. People decided to "cut the cord" with cable because they were forced to pay for things they didn't use. The same idea applies to software companies. With this strategy, you can get more upsells by letting customers change early—if they decide to upgrade to a better plan. My advice is to send an email with this offer at a discounted price, and you'll see plenty of people upgrade to get features that add more value to your product. Software companies are masters of this strategy, often convincing existing customers to upgrade to a premium plan with more templates, design options, or advanced tools. When you're crafting your upgrade upsell emails, be sure to clearly outline the benefits of each tier. This will reduce friction and result in more conversions. Encourage Referral Upsells Referral upsells are a brilliant way to attract new customers to your business while keeping your current customers engaged and rewarded. Here's how it works: Reach out to existing customers, ask them to tell others, and share a special referral link with friends, family, or co-workers to spread the word about your product or service. It's not unlike affiliate marketing , with the big difference being that this is targeted more toward people who know each other than an influencer connecting with their audience. affiliate marketing As an incentive, you can offer the referring customer an exclusive discount or upgrade on their order if a certain number of people sign up using their unique link. Odds are, if they like your product enough to promote it as it is, they'll be even more eager after the upgrade. In my experience, this is a win-win scenario: you gain new customers, and your loyal fans are rewarded for engaging with your business. Reward Customer Loyalty Speaking of loyal fans, rewarding your most dedicated customers is a surefire way to boost retention and your average customer lifetime value. One of the best and most effective ways to do this is by creating a loyalty program , where customers earn points or store credit with every purchase that they can redeem for discounts or upgrades. loyalty program However, it's common for shoppers to forget about their accumulated points. That's where customer loyalty upsell emails come into play. A simple reminder that they still have points and a suggestion for how they could spend those points could easily turn into a sale. With that in mind, I suggest reaching out to your brand loyalists and reminding them of their point balances after a certain time period. For instance, you can automate a three-month reminder email whenever someone earns enough points to redeem. and Stop Cart Abandonment with Upsells Finally, let's talk about shopping cart abandonment. There's no question that cart abandonment is a headache for online retailers, resulting in a staggering $4.6 trillion in lost sales each year. Ouch! But fear not. Abandoned cart emails will help you recapture lost sales and re-engage with customers who left without completing their purchase. We found that almost half of all abandonment emails are opened, so this is a great opportunity to reconnect. almost half Interestingly enough, we found that it's possible to maximize the effectiveness of these emails by including an upsell offer based on the products the customer was considering. For example, if they abandoned a single item in their cart, you could offer a discounted bundle containing that product and complementary items they might find useful. If the price you're offering them for both is less or equal to the cost of the one thing they wanted, there's a very good chance they'll take action. Conclusion In conclusion, product upsell emails can be a powerful tool to boost sales and customer engagement. By tailoring your upsells to customer purchase history and using tactics like flash sales and loyalty programs, you can create win-win scenarios that benefit both your business and your customers. My best piece of advice is to be patient. You probably won't see results overnight. But if you're persistent and consistent, upsell emails are an excellent way to grow your business.

6 Product Upsell Email Ideas That Work

SIMPLE BUNDLES

simplebundles.io

1-10 employees

Since 2020

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SIMPLE BUNDLES

EVERGREEN INDEX #92

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SIMPLE BUNDLES

simplebundles.io

1-10 employees

Since 2020

COMPANY RANKING

SIMPLE BUNDLES

EVERGREEN INDEX #92

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