Senders is focused on email infrastructure, email scaling, email deliverability, and email sendability. We are trusted by over 60 venture-backed companies with making sure their emails are being sent and delivered, and avoiding the spam folder. Our service offering covers: 1. Deliverability infrastructure. Setting up and maintaining systems that allow for safely scaling up email sending, including for cold (sales) email. 2. Account assistance. Maintaining well-organized and hygienic cold email outbound setups. 3. Strategy. Advising companies on what is working and what to expect. Please reach out for our overview deck, pricing, or partnership opportunities.

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Popular mailbox providers, Google and Yahoo, pioneering the safe email movement, recently put forth new email authentication mandates for email senders. The latest requirements are not only aimed at providing their users with a spam-free inbox but also significantly reducing the risks of direct domain spoofing and email phishing attacks. Email-based cyberattacks have been relentlessly plaguing inboxes, despite various controls enforced by mailbox providers due to the ever-evolving and sophisticated nature of the attacks. Cybercriminals are often successful at bypassing spam filters and creeping their way into the user’s inbox, often impersonating legitimate organizations and individuals. This not only poses an imminent threat to the recipient of these malicious emails but also causes serious damage to the reputation and credibility of the impersonated company. Your Checklist for the New Google and Yahoo Email Sender Requirements Starting early next year (2024), bulk message senders would be expected to adhere to the following requirements: Gmail and Yahoo Email Senders Need to Authenticate Their Emails Message senders often send emails that are not authenticated making it very easy for attackers to impersonate their brand or alter their messages in transit. The renowned mailbox providers recognize that validating email sources is a crucial aspect of email security that will restrict unauthorized messages from reaching their users, and subsequently scamming them. Google and Yahoo have announced the need for bulk senders to authenticate messages using standard email authentication protocols like SPF, DKIM, and . DMARC These industry-acclaimed best practices go a long way in distinguishing between genuine messages and fake ones by verifying the message’s source and content. Businesses are often impersonated in phishing campaigns, wherein their legitimate domain name is forged to send emails on their behalf. These attackers use social engineering to launch highly targeted attacks that have a high success rate. Email authentication, along with other security measures have been proven to be effective strategies in reducing and mitigating a wide range of email-based threats. Emails Should be Easy to Unsubscribe In their latest requirements, Google and Yahoo have stressed the importance of making emails easy to unsubscribe, preferably with a one-click unsubscribe option for recipients. This ensures their users only read emails that they are interested in and filters out those that may be considered spam or unnecessary. While email senders are free to send bulk messages for commercial purposes, an unsubscribe button gives recipients the ability to choose which emails they want to keep receiving and which they don’t. The primary purpose of this stance is to ensure an optimal emailing experience for Gmail and Yahoo users, encouraging them to keep their inboxes spam-free and decluttered. A clean and organized inbox with emails that add value to the users, promotes an active commitment toward customer satisfaction. Emails Should Be Interesting to Receivers Finally, with regard to the last requirement, senders should consider their recipient’s interests while curating the emails they want to send. A two-way approach towards spam reduction wherein on one hand, the recipient is able to easily unsubscribe from your emails, while you curate emails that may actually be of value to your readers - together work in unison to provide an enhanced communication experience that is also effective and beneficial to both parties. The Need for Email Authentication Enforcement: Why Now? Spam is an inbox villain that everyone wants to get rid of. While spam may cause some discomfort and inconvenience, phishing emails are not so merciful. These malicious emails often creep into mailboxes in the garb of a genuine company and spread malware, ransomware or initiate wire transfers. They inflict financial harm upon the victims, while also causing reputational damage to organizations without their knowledge. This is why email authentication is truly the need of the hour with major email service providers extending their support and encouraging adoption with immediate effect. Email Authentication is also taking precedence in other sectors, as the PCI Security Standards Council recently announced DMARC as a mandate for version 4 compliance. To comply, organizations must implement a of at least p=quarantine/reject. DMARC policy While it is a future-dated requirement, organizations are expected to adhere to these latest requirements by March 2025. Get Ready for the Upcoming Google & Yahoo Email Policy Changes - Summary of Requirements To summarize Google and Yahoo’s upcoming email sender requirements, here is a quick checklist that you can refer to: Authenticate your emails against SPF, DKIM, and DMARC Add one-click unsubscription to your emails Send emails that interest your recipients When Does Enforcement Begin? As mentioned by Google and Yahoo, enforcement is projected to begin in February 2024. The Google and Yahoo email policy changes will apply to bulk message senders sending messages to Gmail and/or Yahoo users. You will qualify to fall under the “bulk message sender” category if you send out more than 5000 emails per day. This is a common practice for organizations that frequently send out sales or marketing emails, and the new requirements are aimed at restricting these organizations from spamming the inboxes of recipients with unwanted messages while also protecting them from phishing attacks. Configuring DMARC to Meet Google & Yahoo’s Compliance Mandates From the top level, configuring DMARC and email authentication for your emails may seem like a cakewalk as it simply requires you to publish a DNS TXT record. However, that is just the tip of the iceberg. Technical protocols such as these require granular knowledge of technologies and are easy to get wrong - leading to configuration, syntactical, or other errors. This is why leading organizations fall back on PowerDMARC’s and email authentication services, for an effortless and hassle-free experience. hosted DMARC PowerDMARC Helps You: Meet faster, with automated record generation and setup Google and Yahoo’s email security requirements Monitor and optimize your configurations on a centralized dashboard. Make a smooth transition from DMARC monitoring to enforcement and protect your emails and domain name against spoofing attacks - without compromising on deliverability. Examine detailed insights on your email’s behavior and domain activity with the help of simplified reports, to troubleshoot errors. Mitigate SPF errors 10x more effectively with . SPF Macros Get round-the-clock dedicated assistance from an experienced domain and email security expert. PowerDMARC has helped thousands of customers meet compliance requirements for Google and Yahoo. Complete your checklist before 2024 - sign up for our today! DMARC analyzer

Google & Yahoo Email Senders Must Authenticate Emails by Feb 2024

Google এবং Yahoo ইমেল প্রেরকদের অবশ্যই 2024 সালের ফেব্রুয়ারির মধ্যে ইমেল প্রমাণীকরণ করতে হবে

E-Mail-Absender von Google und Yahoo müssen ihre E-Mails bis Februar 2024 authentifizieren

Los remitentes de correo electrónico de Google y Yahoo deben autenticar los correos electrónicos antes de febrero de 2024

Les expéditeurs d'e-mails Google et Yahoo doivent authentifier leurs e-mails d'ici février 2024

Google और Yahoo ईमेल भेजने वालों को फरवरी 2024 तक ईमेल प्रमाणित करना होगा

Google と Yahoo のメール送信者は 2024 年 2 月までにメールを認証する必要がある

Google 및 Yahoo 이메일 발신자는 2024년 2월까지 이메일을 인증해야 합니다.

Remetentes de e-mail do Google e Yahoo devem autenticar e-mails até fevereiro de 2024

Отправители электронной почты Google и Yahoo должны проверять электронную почту к февралю 2024 г.

Google ve Yahoo E-posta Gönderenlerin Şubat 2024'e Kadar E-postaların Kimlik Doğrulamasını Gerçekleştirmesi Gerekiyor

Người gửi email Google & Yahoo phải xác thực email trước tháng 2 năm 2024

Google 和 Yahoo 电子邮件发件人必须在 2024 年 2 月之前对电子邮件进行身份验证

Secure and Dynamic Publish/Subscribe: LCMsec: LCMSec: The Proposed Protocol

JavaScript Loops for Beginners: Learn the Basics

নতুনদের জন্য জাভাস্ক্রিপ্ট লুপ: বেসিক শিখুন

JavaScript-Schleifen für Anfänger: Lernen Sie die Grundlagen

Bucles de JavaScript para principiantes: aprenda los conceptos básicos

Boucles JavaScript pour débutants : apprenez les bases

शुरुआती लोगों के लिए जावास्क्रिप्ट लूप्स: मूल बातें सीखें

初心者のための JavaScript ループ: 基本を学ぶ

초보자를 위한 JavaScript 루프: 기본 사항 배우기

Loops JavaScript para iniciantes: aprenda o básico

Циклы JavaScript для начинающих: изучите основы

Yeni Başlayanlar İçin JavaScript Döngüleri: Temelleri Öğrenin

Vòng lặp JavaScript dành cho người mới bắt đầu: Tìm hiểu những điều cơ bản

初学者的 JavaScript 循环：学习基础知识

Traffic Filtering: BPF, XDP, and FPGA Hybrid Solutions

Many people don’t realize opting out of spam emails is an easy way to receive more junk mail or even infect a device with malware. Even opening a suspicious message could result in losing security or privacy. What are the risks of unsubscribing? Why Should You Never Unsubscribe From Spam Emails? At best, unsubscribing from spam lets the sender know the account is active, prompting them to send more emails or sell the recipient’s contact information on the dark web. At worst, what appears to be an annoying or sketchy message is actually a phishing attempt — meaning clicking anything could infect the device with malware. As of the beginning of 2024, about 46.8% of global email traffic is junk. Most people have evolved to detect and defend against it since it’s so prevalent, but they can’t catch every suspicious message. If one manages to evade filters and ends up in the inbox instead of the spam folder, it’s up to the recipient to deal with it. Does the unsubscribe button work on spam emails? Generally, no. In the best case, spammers can ignore unsubscribe requests. In the worst case, the unsubscribe button will take users somewhere — to be attacked. The malicious link directs them to a fraudulent website that looks legitimate — the scammers recreate real pages because it helps them trick people — but is really a medium to infect their device with malware. These messages are annoying and intrusive on purpose: scammers want users to open and interact with their messages. Around 71% of phishing emails use links, which is what they’d embed in a fake opt-out button. It only takes one misplaced click for an individual to unknowingly infect their computer with malware. Are Senders Legally Required to Let You Unsubscribe? In many countries, entities are legally required to let recipients unsubscribe. In the United States, the Controlling the Assault of Non-Solicited Pornography and Marketing Act gives people the right to force senders to stop emailing them. The United Kingdom has a similar law. However, there’s one major catch — phishers and spammers generally don’t care about laws. Even though regulatory agencies set severe penalties for violations — typically fines or legal action —  they are powerless in the face of the dark web. They have no recourse if they can’t figure out spammers’ identities. So, although senders technically are required to let people opt out of future messages, they won’t always follow those rules. The Risks of Unsubscribing From Spam and Scam Emails Even attempting to unsubscribe from junk mail can be detrimental to a person’s privacy and security. A spy pixel — a small image file inserted into content — tracks them as soon as they open the message. It is often as small as a 1x1 pixel, making it invisible even if they know what to look for. It can capture information like their IP address or location. Exploits are another risk. While most people scan incoming messages and block any that would automatically infect their device upon opening, no defense is 100% secure. Bad actors can exploit vulnerabilities to launch zero-click attacks — where the individual doesn’t need to click on a link, button or attachment for the malware to trigger. While uncommon, exploits can happen. One example is Outlook’s zero-click vulnerability. Researchers realized sending a reminder with a custom notification sound would cause the recipient to retrieve an audio file from any server on the internet instead of a trusted source. By sending another email containing the malicious file from their server, they could execute the code and infect the machine — without any interaction on the recipient’s part. Even if people can open the email safely, clicking unsubscribe is risky. Phishers can embed malware in the button or direct people to a malicious website. Instead of receiving fewer messages from the sender, they have to deal with ransomware, viruses or spyware — and will likely be bombarded with more spam since they’ve indicated they’re vulnerable to it. The most basic risk of opting out of receiving junk mail is loss of privacy. Interaction enables scammers to detect IP addresses and other identifying information. If they decide to sell those details to data brokers — or bad actors on the dark web — it could lead to spam calls or account takeover attempts. 3 Tips for Reducing Spam Without Unsubscribing Luckily, several ways to reduce spam without unsubscribing exist: 1. Mark the Email as Spam Marking an email as junk moves it to the spam folder, which automatically deletes it after a certain period. Additionally, it helps train the filter to block all similar incoming messages in the future. Gmail, Apple Mail and Outlook users can select the message and click the report, junk or trash icon. 2. Block the Sender Blocking a sender prevents them from sending more messages. It may not always work since phishers and spammers often spoof their addresses or use burner accounts. However, it at least temporarily reduces the frequency of junk mail in people’s inboxes by automatically sending all future messages to their spam folders. People can only block someone on Gmail if they open a message and click on the three vertical dots. Those using Apple Mail must select the message and click on the arrow next to the sender’s name for the option. Outlook users can enter their settings and add the address to the blocked senders list. 3. Create a Second Email People who have two addresses are more protected against junk mail. They can use it when signing up for promotions, filling out surveys or visiting sketchy websites while keeping the other for important notifications like shipping updates, bills and personal messages. This way, most spam goes there instead of to their original inbox. Is It Better to Block Spam Emails or Just Delete Them? Generally, it’s better to block junk mail to minimize the chances of any misclick resulting in a malware infection or privacy loss. The sender won’t receive a notification they’ve been blocked, so it doesn’t tip them off to an active account, either. While deleting them is a good idea, preventing unwanted emails is better. Many people don’t realize opting out of spam emails is an easy way to receive more junk mail or even infect a device with malware. Even opening a suspicious message could result in losing security or privacy. What are the risks of unsubscribing? Many people don’t realize opting out of spam emails is an easy way to receive more junk mail or even infect a device with malware. Even opening a suspicious message could result in losing security or privacy. What are the risks of unsubscribing? Why Should You Never Unsubscribe From Spam Emails? Why Should You Never Unsubscribe From Spam Emails? At best, unsubscribing from spam lets the sender know the account is active, prompting them to send more emails or sell the recipient’s contact information on the dark web. At worst, what appears to be an annoying or sketchy message is actually a phishing attempt — meaning clicking anything could infect the device with malware. As of the beginning of 2024, about 46.8% of global email traffic is junk. Most people have evolved to detect and defend against it since it’s so prevalent, but they can’t catch every suspicious message. If one manages to evade filters and ends up in the inbox instead of the spam folder, it’s up to the recipient to deal with it. 46.8% of global email traffic 46.8% of global email traffic Does the unsubscribe button work on spam emails? Generally, no. In the best case, spammers can ignore unsubscribe requests. In the worst case, the unsubscribe button will take users somewhere — to be attacked. The malicious link directs them to a fraudulent website that looks legitimate — the scammers recreate real pages because it helps them trick people — but is really a medium to infect their device with malware. directs them to a fraudulent website directs them to a fraudulent website These messages are annoying and intrusive on purpose: scammers want users to open and interact with their messages. Around 71% of phishing emails use links, which is what they’d embed in a fake opt-out button. It only takes one misplaced click for an individual to unknowingly infect their computer with malware. 71% of phishing emails 71% of phishing emails Are Senders Legally Required to Let You Unsubscribe? In many countries, entities are legally required to let recipients unsubscribe. In the United States, the Controlling the Assault of Non-Solicited Pornography and Marketing Act gives people the right to force senders to stop emailing them. The United Kingdom has a similar law. However, there’s one major catch — phishers and spammers generally don’t care about laws. force senders to stop emailing force senders to stop emailing phishers and spammers generally don’t care about laws. Even though regulatory agencies set severe penalties for violations — typically fines or legal action —  they are powerless in the face of the dark web. They have no recourse if they can’t figure out spammers’ identities. So, although senders technically are required to let people opt out of future messages, they won’t always follow those rules. The Risks of Unsubscribing From Spam and Scam Emails Even attempting to unsubscribe from junk mail can be detrimental to a person’s privacy and security. A spy pixel — a small image file inserted into content — tracks them as soon as they open the message. It is often as small as a 1x1 pixel , making it invisible even if they know what to look for. It can capture information like their IP address or location. often as small as a 1x1 pixel often as small as a 1x1 pixel Exploits are another risk. While most people scan incoming messages and block any that would automatically infect their device upon opening, no defense is 100% secure. Bad actors can exploit vulnerabilities to launch zero-click attacks — where the individual doesn’t need to click on a link, button or attachment for the malware to trigger. While uncommon, exploits can happen. One example is Outlook’s zero-click vulnerability. Researchers realized sending a reminder with a custom notification sound would cause the recipient to retrieve an audio file from any server on the internet instead of a trusted source. By sending another email containing the malicious file from their server, they could execute the code and infect the machine — without any interaction on the recipient’s part. from any server on the internet from any server on the internet Even if people can open the email safely, clicking unsubscribe is risky. Phishers can embed malware in the button or direct people to a malicious website. Instead of receiving fewer messages from the sender, they have to deal with ransomware, viruses or spyware — and will likely be bombarded with more spam since they’ve indicated they’re vulnerable to it. The most basic risk of opting out of receiving junk mail is loss of privacy. Interaction enables scammers to detect IP addresses and other identifying information. If they decide to sell those details to data brokers — or bad actors on the dark web — it could lead to spam calls or account takeover attempts. to detect IP addresses to detect IP addresses 3 Tips for Reducing Spam Without Unsubscribing Luckily, several ways to reduce spam without unsubscribing exist: Luckily, several ways to reduce spam without unsubscribing exist: 1. Mark the Email as Spam Marking an email as junk moves it to the spam folder, which automatically deletes it after a certain period. Additionally, it helps train the filter to block all similar incoming messages in the future. Gmail, Apple Mail and Outlook users can select the message and click the report, junk or trash icon. 2. Block the Sender Blocking a sender prevents them from sending more messages. It may not always work since phishers and spammers often spoof their addresses or use burner accounts. However, it at least temporarily reduces the frequency of junk mail in people’s inboxes by automatically sending all future messages to their spam folders. People can only block someone on Gmail if they open a message and click on the three vertical dots. Those using Apple Mail must select the message and click on the arrow next to the sender’s name for the option. Outlook users can enter their settings and add the address to the blocked senders list. 3. Create a Second Email People who have two addresses are more protected against junk mail. They can use it when signing up for promotions, filling out surveys or visiting sketchy websites while keeping the other for important notifications like shipping updates, bills and personal messages. This way, most spam goes there instead of to their original inbox. Is It Better to Block Spam Emails or Just Delete Them? Generally, it’s better to block junk mail to minimize the chances of any misclick resulting in a malware infection or privacy loss. The sender won’t receive a notification they’ve been blocked, so it doesn’t tip them off to an active account, either. While deleting them is a good idea, preventing unwanted emails is better.

Why You Shouldn't Unsubscribe From Spam Emails

কেন আপনি স্প্যাম ইমেল থেকে আনসাবস্ক্রাইব করা উচিত নয়

Warum Sie sich nicht von Spam-E-Mails abmelden sollten

Por qué no debería darse de baja de los correos electrónicos no deseados

Pourquoi vous ne devriez pas vous désabonner des spams

आपको स्पैम ईमेल से सदस्यता क्यों नहीं समाप्त करनी चाहिए?

スパムメールの購読を解除すべきでない理由

스팸 이메일을 구독 취소하면 안되는 이유

Por que você não deve cancelar a assinatura de e-mails de spam

Почему не следует отписываться от спам-рассылок

Neden Spam E-posta Aboneliğinden Çıkmamalısınız?

Tại sao bạn không nên hủy đăng ký nhận email rác

为什么你不应该取消订阅垃圾邮件

BTC, ETH, NFTs: How Have They Helped Ukraine To Resist Russian Invasion?

If you ever wondered how to add your company’s logo to your emails, this article is for you. Today, Selzy covers everything about email avatars and their impact on business. What Is an Email Avatar, and Why Do You Need It? You might not know what email avatar is, but you’ve definitely seen one in your inbox. An email avatar is a small circle with an image that appears next to the sender’s name and address, helping recipients identify senders. It can also be called an email profile picture or an email profile logo. By default, mailbox providers assign generic nondescript avatars to new users. Usually, it’s the first letter of the sender’s name. Unlike on social media in emails, profile pictures don’t seem to be a must: even service emails from Google or Yahoo don’t have an avatar. That’s why emails that have an avatar tend to stand out more. Look at the screenshot below: Which messages did you look at first? The chances are that emails from Morning Brew and Mike Allen immediately grabbed your attention. And only then, you scanned the other two, with L and A letters instead of pictures. Email avatars aren’t just visually striking, they also bring tangible value. According to the 2023 Consumer Email Tracker report by DMA, 61% of people decide to open the email because they recognize the brand, and 39% do so because they recognize the brand logo. For senders, it means that an email avatar, especially a branded one, will likely increase open rates. Different Avatar Types Automatically Generated Avatar That’s the default option. Usually, a mailbox provider assigns a logo with the first letter of your or your brand’s name. Instead of a letter, it can be a human silhouette, but still just as nondescript. Company Logo Company logos as avatars are a solid option to promote brand recall and stand out among competitors in an inbox. This helps recipients quickly identify marketing messages from their favorite brands in a cluttered inbox. Custom Images Custom images — usually photos — help subscribers recognize you faster. An example: journalist Mike Allen uses a photo in his Axios newsletter. Interestingly, emails from Axios as a company don’t have a logo. How to Add Email Avatars for Different Mailbox Providers Adding an email avatar is a simple process, similar for different mailbox providers: go to account settings, click the email avatar, and upload or choose the picture to replace the auto-generated one. The tricky part is that avatars don’t get displayed across different mailbox providers. If you send from Outlook to Gmail, Gmail recipients won’t see an avatar you set in Outlook. If you want to send bulk emails with an ESP and have your profile picture displayed in any inbox, create a corporate email domain, and link it to each mailbox provider. Then, set a profile picture for this domain in each mailbox provider separately. Let’s explore how to add profile logos across different mailbox providers and what nuance you might need to take into account. Gmail Go to Google Workspace account settings, choose an image from your computer, and crop it. Gmail doesn’t have any requirements for image size or format. Google Workspace allows users with different addresses belonging to the same email domain to have unique profile pictures. It’s useful when you send multiple newsletters and want each newsletter to have its unique email avatar. On mobile devices, you can see email avatars in the Gmail app right in the inbox; they also appear in push notifications. On the desktop, they appear only inside opened emails. Outlook On the Outlook home page, click on the avatar at the top of the page, choose Edit profile, and add or change the profile picture in the settings. It will only show up in the mobile apps and inside opened emails on the desktop. Although Outlook is a big email provider, not many seem to use it to the fullest. The same brands and newsletters we covered earlier in the article don’t have a profile picture in Outlook. Then again, even Outlook’s support team doesn’t have one. Go to Yahoo’s main page and, depending on the platform (desktop, web app, or mobile), change the profile picture to your liking. Default Yahoo avatars are stylized letters of the sender’s name, but you can always replace them with a profile picture. Once you set a profile picture, you can’t remove it and revert to stylized letters — you can only replace it with a new one. Your email avatar will be displayed in all Yahoo services — for example, in Yahoo! News comment section. Some users can choose to not see senders’ profile pictures in their inboxes and have the profile pictures replaced with checkboxes for a more minimalistic look. Apple Mail Having your brand’s logo displayed in Apple Mail is not possible unless subscribers decide to assign it by themselves. They have to create a new contact from the email address, and then choose to add a photo to get to set up an avatar — which can be any picture. The senders won’t see them. Avatar vs BIMI One more way to add an email avatar is BIMI or Brand Indicators for Message Identification. The result will be the same —  your email profile picture will be in place — however, with BIMI, you get logos and better protection for your recipients from phishing attacks. BIMI is a method of email authentication, in addition to DKIM, DMARC, and SPF. “In addition” is the keyword — to get BIMI, you need to set up the DMARC authentication first. From that perspective, getting BIMI sounds like a good thing to do, but there’s a “but” — it costs at least $1,299 per year. That’s because you have to buy a digital certificate that proves you own your logo as a trademark. That’s a bummer for businesses that don’t have twelve hundred bucks to spend on a 32 KB image. Moreover, BIMI is not universally supported yet. As of May 2024, Microsoft doesn’t even plan to implement it, and some email clients like Yahoo! Japan, Seznam.cz, Comcast, and Qualitia are only considering it. So, if the majority of your audience is not in the US, getting BIMI might simply be not worth it. Email Avatar vs Gravatar Gravatar occasionally pops up in conversations about email avatars. However, you can’t set an avatar for a mailbox provider (Gmail or Yahoo) with Gravatar because it is meant for a different use. Gravatar is a service that helps you automatically set profile pictures, contact details, and even a short bio for websites on WordPress and a handful of services that are heavily used in the work setting, like Atlassian products, Slack, and GitHub. Gravatar is especially useful with WordPress websites since it saves you from the trouble of uploading a profile picture each time you want to leave a comment on a new WordPress website. Here’s what the setup process looks like: Sign up on Gravatar with your email address.


Upload an image or a photo you like.


Going forward, you’ll have your profile picture displayed on every WordPress website or supported service, provided you sign up with the same email address as on Gravatar. Key Takeaways Avatars help emails stand out and impact the open rate. Unique logos look more pronounced than generic ones, recipients also trust them more. You can add company logos or your photos for email avatars. Your company will stand out in subscribers’ inboxes while a photo helps subscribers immediately recognize who sent the email. Email avatars are only seen within the same mailbox provider. Create a corporate account in each mailbox provider and set an avatar. Otherwise, if you only have Gmail with a logo, your Outlook subscribers won’t see it. Use BIMI to add logos and improve security but be ready to pay. BIMI gives you a trademark logo and protection from phishing attacks. It costs at least $1,299 a year while avatars without BIMI are free. If you ever wondered how to add your company’s logo to your emails, this article is for you. Today, Selzy covers everything about email avatars and their impact on business. Selzy What Is an Email Avatar, and Why Do You Need It? What Is an Email Avatar, and Why Do You Need It? You might not know what email avatar is, but you’ve definitely seen one in your inbox. An email avatar is a small circle with an image that appears next to the sender’s name and address, helping recipients identify senders. It can also be called an email profile picture or an email profile logo. By default, mailbox providers assign generic nondescript avatars to new users. Usually, it’s the first letter of the sender’s name. Unlike on social media in emails, profile pictures don’t seem to be a must: even service emails from Google or Yahoo don’t have an avatar. That’s why emails that have an avatar tend to stand out more. Look at the screenshot below: Which messages did you look at first? The chances are that emails from Morning Brew and Mike Allen immediately grabbed your attention. And only then, you scanned the other two, with L and A letters instead of pictures. L A Email avatars aren’t just visually striking, they also bring tangible value. According to the 2023 Consumer Email Tracker report by DMA, 61% of people decide to open the email because they recognize the brand, and 39% do so because they recognize the brand logo. For senders, it means that an email avatar, especially a branded one, will likely increase open rates. According to the 2023 Consumer Email Tracker report by DMA, 61% of people decide to open the email because they recognize the brand, and 39% do so because they recognize the brand logo. Consumer Email Tracker Consumer Email Tracker Different Avatar Types Different Avatar Types Automatically Generated Avatar Automatically Generated Avatar That’s the default option. Usually, a mailbox provider assigns a logo with the first letter of your or your brand’s name. Instead of a letter, it can be a human silhouette, but still just as nondescript. Company Logo Company Logo Company logos as avatars are a solid option to promote brand recall and stand out among competitors in an inbox. This helps recipients quickly identify marketing messages from their favorite brands in a cluttered inbox. Custom Images Custom Images Custom images — usually photos — help subscribers recognize you faster. An example: journalist Mike Allen uses a photo in his Axios newsletter. Interestingly, emails from Axios as a company don’t have a logo. How to Add Email Avatars for Different Mailbox Providers How to Add Email Avatars for Different Mailbox Providers Adding an email avatar is a simple process, similar for different mailbox providers: go to account settings, click the email avatar, and upload or choose the picture to replace the auto-generated one. The tricky part is that avatars don’t get displayed across different mailbox providers. If you send from Outlook to Gmail, Gmail recipients won’t see an avatar you set in Outlook. If you want to send bulk emails with an ESP and have your profile picture displayed in any inbox, create a corporate email domain, and link it to each mailbox provider. Then, set a profile picture for this domain in each mailbox provider separately. bulk emails with an ESP bulk emails with an ESP Let’s explore how to add profile logos across different mailbox providers and what nuance you might need to take into account. Gmail Gmail Go to Google Workspace account settings , choose an image from your computer, and crop it. Gmail doesn’t have any requirements for image size or format. Google Workspace account settings Google Workspace account settings Google Workspace allows users with different addresses belonging to the same email domain to have unique profile pictures. It’s useful when you send multiple newsletters and want each newsletter to have its unique email avatar. On mobile devices, you can see email avatars in the Gmail app right in the inbox; they also appear in push notifications. On the desktop, they appear only inside opened emails. Outlook Outlook On the Outlook home page, click on the avatar at the top of the page, choose Edit profile, and add or change the profile picture in the settings. It will only show up in the mobile apps and inside opened emails on the desktop. change the profile picture change the profile picture Although Outlook is a big email provider, not many seem to use it to the fullest. The same brands and newsletters we covered earlier in the article don’t have a profile picture in Outlook. Then again, even Outlook’s support team doesn’t have one. Go to Yahoo’s main page and, depending on the platform (desktop, web app, or mobile), change the profile picture to your liking. Default Yahoo avatars are stylized letters of the sender’s name, but you can always replace them with a profile picture. depending on the platform depending on the platform Once you set a profile picture, you can’t remove it and revert to stylized letters — you can only replace it with a new one. Your email avatar will be displayed in all Yahoo services — for example, in Yahoo! News comment section. Some users can choose to not see senders’ profile pictures in their inboxes and have the profile pictures replaced with checkboxes for a more minimalistic look. checkboxes checkboxes Apple Mail Apple Mail Having your brand’s logo displayed in Apple Mail is not possible unless subscribers decide to assign it by themselves. They have to create a new contact from the email address, and then choose to add a photo to get to set up an avatar — which can be any picture. The senders won’t see them. Avatar vs BIMI Avatar vs BIMI One more way to add an email avatar is BIMI or Brand Indicators for Message Identification. The result will be the same —  your email profile picture will be in place — however, with BIMI, you get logos and better protection for your recipients from phishing attacks. BIMI BIMI and BIMI is a method of email authentication, in addition to DKIM, DMARC, and SPF. “In addition” is the keyword — to get BIMI, you need to set up the DMARC authentication first. From that perspective, getting BIMI sounds like a good thing to do, but there’s a “but” — it costs at least $1,299 per year . That’s because you have to buy a digital certificate that proves you own your logo as a trademark. That’s a bummer for businesses that don’t have twelve hundred bucks to spend on a 32 KB image. $1,299 per year $1,299 per year Moreover, BIMI is not universally supported yet. As of May 2024 , Microsoft doesn’t even plan to implement it, and some email clients like Yahoo! Japan, Seznam.cz, Comcast, and Qualitia are only considering it. So, if the majority of your audience is not in the US, getting BIMI might simply be not worth it. As of May 2024 As of May 2024 Email Avatar vs Gravatar Email Avatar vs Gravatar Gravatar occasionally pops up in conversations about email avatars. However, you can’t set an avatar for a mailbox provider (Gmail or Yahoo) with Gravatar because it is meant for a different use. Gravatar Gravatar Gravatar is a service that helps you automatically set profile pictures, contact details, and even a short bio for websites on WordPress and a handful of services that are heavily used in the work setting, like Atlassian products, Slack, and GitHub. Gravatar is especially useful with WordPress websites since it saves you from the trouble of uploading a profile picture each time you want to leave a comment on a new WordPress website. Here’s what the setup process looks like: Sign up on Gravatar with your email address. Upload an image or a photo you like. Going forward, you’ll have your profile picture displayed on every WordPress website or supported service, provided you sign up with the same email address as on Gravatar. Sign up on Gravatar with your email address. Sign up on Gravatar with your email address. Upload an image or a photo you like. Upload an image or a photo you like. Going forward, you’ll have your profile picture displayed on every WordPress website or supported service, provided you sign up with the same email address as on Gravatar. Going forward, you’ll have your profile picture displayed on every WordPress website or supported service, provided you sign up with the same email address as on Gravatar. Key Takeaways Key Takeaways Avatars help emails stand out and impact the open rate. Unique logos look more pronounced than generic ones, recipients also trust them more. Avatars help emails stand out and impact the open rate. Unique logos look more pronounced than generic ones, recipients also trust them more. Avatars help emails stand out and impact the open rate. You can add company logos or your photos for email avatars. Your company will stand out in subscribers’ inboxes while a photo helps subscribers immediately recognize who sent the email. You can add company logos or your photos for email avatars. Your company will stand out in subscribers’ inboxes while a photo helps subscribers immediately recognize who sent the email. You can add company logos or your photos for email avatars. Email avatars are only seen within the same mailbox provider. Create a corporate account in each mailbox provider and set an avatar. Otherwise, if you only have Gmail with a logo, your Outlook subscribers won’t see it. Email avatars are only seen within the same mailbox provider. Create a corporate account in each mailbox provider and set an avatar. Otherwise, if you only have Gmail with a logo, your Outlook subscribers won’t see it. Email avatars are only seen within the same mailbox provider. Use BIMI to add logos and improve security but be ready to pay. BIMI gives you a trademark logo and protection from phishing attacks. It costs at least $1,299 a year while avatars without BIMI are free. Use BIMI to add logos and improve security but be ready to pay. BIMI gives you a trademark logo and protection from phishing attacks. It costs at least $1,299 a year while avatars without BIMI are free. Use BIMI to add logos and improve security but be ready to pay.

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