RxPost

rxpost

When you repost stories on HackerNoon, we offer canonical linking for individuals looking to grow their personal sites. All you need to do is add the link to the original story in this box in your story settings: Canonical Linking Rules 4.c.i. - Canonical Links to Company Domain Canonical links to company domain must come from company account If the original source of the story lives on a company’s domain (ex: ), that company needs to repost the story from a branded Google account in order to get a canonical link. https://ai.googleblog.com/ The only exception to the rule above is if company founders/executives have marketing strategies around building a personal brand to promote their company. In that case, the founder or executive must get approval from the HackerNoon team to publish under their personal HN profile instead of one owned by the company. 4.c.ii. - No Canonical Links to Blog Networks or Social Networks We do not allow canonical links to blog networks or social networks (ex: wordpress.com, reddit.com, linkedin.com, medium.com). The point of our canonical links is to help the writer’s domain or the company’s domain grow. When you host your blog on a subdomain owned by another company, you are powering their domain and their brand, not yours. canonical links to david.com are ok! Canonical links to david.wordpress.com are not allowed. Put simply: Editing Protocol Index: Editing Protocol Overview Second Human Rule Verified Writers Time to Review Standards of Quality Originality Score 6 Ws Score Objectivity in ranked listicles Unranked listicles Actionable advice Red Flags Subject Matter Subject matter saturation Plagiarism Sources and Citations Formatting is bad or broken Grammar level: gibberish Story is Too Short Backlink Rules & Guidelines Backlink Limits Backlink quality and diversity Diversity of sources Internal linking Changing links Reposting and Canonical Linking Canonical links to company domain Canonical links to blog networks or social networks

Reposting and Canonical Linking

Reenvío y enlace canónico

Repostage et lien canonique

रीपोस्टिंग और कैननिकल लिंकिंग

再投稿と正規リンク

Repostagem e link canônico

Đăng lại và liên kết Canonical

重新发布和规范链接

For most accounts growth is good — more followers are better than fewer followers. More followers allow you to reach more people which helps you grow your brand, sell more products or achieve any other goal that is depended on reach. This is obvious. The less obvious part is how you go about growing. Instagram Do you use hashtags, do you only make posts within a very specific time window, do you try the latest trick you heard that will help you be in favor of the algorithm. What do you do?! While the strategies above and countless others may have merit, I am just going to walk you through one strategy that absolutely works. I’ll go over what it is, why it works, examples of it working and how to execute on the strategy. The growth is dead simple — it is to . These are tweets, which can be just text, an image, or video that have performed well on Twitter, which you then screenshot and repost to your Instagram (best practice is to tag the person who made the tweet in the post — almost all of them also have Instagram accounts). For this to work best, it is important that the viral tweet is relatable to your audience and there are two kinds of relatable tweets. hack repost viral, relatable tweets to your Instagram The first is a tweet that is relatable to a niche audience — the tweet will likely have anywhere from a and will only be appropriate to repost if your account also touches on the niche that the tweet is about. For example, if the tweet is related to veganism, your account should also be somehow related to veganism. The second kind of relatable tweet is the type that transcends categories and is relatable to most people. A tweet like this will likely have and should be paired with a comment/caption that contextualizes the post to your followers. So long as you are able to contextualize the post most accounts can repost tweets like this. few hundred to a few thousand likes >50,000 likes Reposting viral, relatable tweets to Instagram is an effective growth strategy because it is highly engaging content. The more engaging your content is the greater your reach will be and . There are a few reasons why tweets make for highly engaging content, but the short answer is that it is already validated content — it performed well on Twitter so it will also perform well on Instagram. You can find a . reach is the name of the game in growth more in-depth answer here Reposting viral tweets is such an effective strategy that it has become a whole category of Instagram accounts, where that is essentially all they post. Some of the biggest accounts that do this are , , , and . That is not to say that this strategy only works for these type of accounts — it works for everyone. Your account could be related to , , , or any other topic. For further evidence, check out how many likes the linked posts of tweets got versus their other posts — the reposts of tweets almost always outperform. Fuckjerry Buzzfeed Kale Salad Girl With No Job veganism personal finance organization motivation Example of a vegan Instagram account reposting a tweet Hopefully, you are now convinced that reposting viral, relatable tweets is a great and simple way to grow your Instagram. Now that last thing you need to know is how to execute on this strategy. Ultimately all that is required is finding/creating a stockpile of these tweets that you’d like to repost. This is most commonly done using a combination of the following three methods: Browsing Instagram and Twitter for this kind of content Getting an intern to browse Instagram and Twitter for this kind of content Using a tool like that automatically finds and categorizes tweets like this (full disclosure, I am a founder of xZeitgeist) xZeitgeist.com Once you have done this you will always have highly engaging content ready to post at a moments notice. Regularly posting this type of content will go a long way in helping you consistently and organically grow your Instagram. If you end up using this strategy I would love to hear how it goes! You can always reach me on . Twitter I hope this helps and wish you all the best in growing on Instagram 🎉📈Jacob P.S. email for a discount on xZeitgeist 😉 jacob@xzeitgeist.com

Instagram Growth Hack: Repost Viral, Relatable Tweets

There is any number of reasons you might want to grow on . Perhaps you want to build your personal brand, maybe you want to command more money when negotiating influencer deals or just maybe you are the type of person that finds validation in a follower count… I’m not here to judge, I’m here to share a tip with you that will help you grow. Twitter My tip on how to grow on Twitter is dead simple, 100% legit (no buying followers or any nonsense like that) and very under-utilized. Are you ready for the tip? here it is: Quickly repost viral videos Quickly reposting viral videos will help you grow your followers because it is highly engaging content. The more engaging the content is the more likes and retweets it will get which thereby increases the overall reach. The more users you reach the more opportunity you have to convert people to loyal followers. To get the very best results you should try and do three things when reposting a viral video: . The faster you are able to the viral video the better results you will get. This is because the longer the video is out the more people will see the video and users are less likely to engage with the video the second time they see it. Speed repost . This means you have to do a little bit of work and use a tool like and then upload when you make the tweet (Twitter will attribute the original poster, so no worries there). Repost > Retweet twittervideodownloader.com Whether you are reposting the video or retweeting the video it is important that you add a little bit of text where you can add some context or commentary on the video. Add your own voice. Yes, it is that simple. Let’s go through three examples. Example 1 — Celebrity/Influencer: Here is a tear-jerking, heartwarming video that blew up on Twitter And here is James Corden reposting the video two days later Even though it was not reposted that quickly the amazing personal commentary helped it become one of his most liked tweets. Example 2 — Personal Brand: The original video is posted Then a week later (7 days!) it is reposted by and then it gets way more engagement than the original video and becomes his most liked tweet of the year (it probably helped that he tweeted in English). jason Example 3 — Brand This is StockTwits doing something a little different and posting a viral video . This strategy works best when you repost the video after it has been quite some time since the video has gone viral. Nonetheless, this tweet was StockTwits most liked tweet of 2018. from 2014 Hopefully, you are now convinced that posting quickly reposting viral videos is a great way to make engaging content and that engaging content will increase your reach and therefore followers. Now the question becomes: How do you find this content? There are three ways: With an intern With a tool like xZeitgeist.com An intern with a tool like ** (the best way) xZeitgeist.com This strategy works best for accounts that already have a small following but can be effective for accounts of all sizes. I hope this helps and wish you all the best in growing on Twitter 🎉📈 JacobP.S. email jacob@xzeitgeist.com for a discount 😉 *I am a founder of xZeitgeist

Organic Twitter Growth Hack: How to Repost Viral Videos

What's wrong with stickers in Telegram? Deanonymize anonymous channels in two clicks

A Legion of Sway: How Influencer Marketing Boosted Warhammer 40,000: Space Marine 2

You heard it right, Startups of The Year is back for its 3rd season! Startups of The Year is a community-driven event created and powered by HackerNoon’s proprietary software, dedicated to recognizing and celebrating tech startups that are making a positive impact on technology and the world. Closing on Startups of The Year 2023, we have achieved a total of 623K+ votes from the community (triple from the prior year) to 30,000+ startups across 4200+ cities ✨🙌 This year we set out to shine the Spotlight on Tech’s Shining Stars (yes, all 150,000 of them 🤭) Coming on to the podium, have you prepared a speech? If not, let this article be your guide to 2024’s Startups of The Year 🚀 Let’s take a trip down memory lane, while also learning from how last year’s nominees flaunted the news of their nominations 🔎 FYI, with Startups of The Year 2024, we're introducing industry awards, categorizing startups by sector. You can find more info here. My Startups Got Nominated. What Should I Do? The FIRST thing that you’re going to do… well after you claim and verify your company, you PROMOTE the heck out of your Startup 💚 Here’s how 2023 Startups did it… PRO TIP: Content is your best friend! Utilize social media strengths to spread the word about your Startups of The Year nomination! Facebook, LinkedIn, X… the more the merrier. You have bragging rights, so post on EVERY social platform possible🔥
Don’t forget to tag HackerNoon, we’d love to support your company to the top 1️⃣ by featuring you on our testimonials site and social media! Here’s How 2023 Startups Did It, On LinkedIn Whether it is a simple call for voting with the Startups of The Year’s key visual or having the Founder/CEO post on their page for increased reach, let your creativity run wild: repost, run a campaign, write an article on HackerNoon, and blast it everywhere! Be vocal and be proud - your startup DESERVES all the recognition! Show the world why they should vote for you!
➡️ Write about your startup mission and vision using this interview template Remember to follow up! You know that one call for voting post isn’t enough - Divide to conquer! Remind your followers that you are still running for the title. Create a sense of urgency and competition like these startups did in 2023 ⬇️ See more on how nominated Startups called for voting in 2023 on LinkedIn here What About Facebook? You bet! Aside from LinkedIn, Facebook is also a good platform to announce your Startups of The Year nomination. See more on how nominated Startups called for voting in 2023 on Facebook here And Don’t Forget To Tweet About Your Nomination I know we all have *diverse* opinions on X (Twitter). Regardless, tweeting is still a good way to brag about your Startups of The Year nomination and call for voting. See more on how nominated Startups called for voting in 2023 on X here I’m sad…my Startup wasn’t nominated… 😔 You have two options: You can either nominate yourself… (it's completely legitimate - see the criteria here)


Or, let your community surprise you with a nomination and revel in the unexpected recognition!
Wojciech Sierocki, co-founder and CEO of Data Lake was taken by surprise too when their startup, Data Lake, got nominated for Startups of The Year 2023. Still have questions about nominations? Check out this guide! About HackerNoon’s Startups of The Year Startups of The Year 2024 is HackerNoon’s flagship community-driven event celebrating startups, technology, and the spirit of innovation. Currently in its third iteration, the prestigious Internet award recognizes and celebrates tech startups of all shapes and sizes. This year, over 150,000 entities across 4200+ cities, 6 continents, and 100+ industries will participate in a bid to be crowned the best startup of the year! Millions of votes have been cast over the past few years, and many stories have been written about these daring and rising startups. The winners will get a free interview on HackerNoon and an Evergreen Tech Company News page. Visit ourFAQ page to learn more. Download our design assets here. Check out the Startups of the Year Merch Shop here. HackerNoon’s Startups of The Year is a branding opportunity unlike any other. Whether your goal is brand awareness or lead generation, HackerNoon has curated startup-friendly packages to solve your marketing challenges. Meet our sponsors: Wellfound: At Wellfound, we're not just a job board—we're the place where top startup talent and the world's most exciting companies connect to build the future. Notion: Notion is trusted and loved by thousands of startups as their connected workspace—from building product roadmaps to tracking fundraising. Try Notion with unlimited AI, FREE for up to 6 months, to build and scale your company with one powerful tool. Get your offer now! Hubspot: If you’re looking for a smart CRM platform that meets the needs of small businesses, look no further than HubSpot. Seamlessly connect your data, teams and customers in one easy-to-use scalable platform that grows with your business. Bright Data: Startups that leverage public web data can make faster, data-driven decisions, giving them a competitive edge. With Bright Data’s scalable web data collection, businesses can grow from a small operation to an enterprise by harnessing insights at every stage. Algolia: Algolia NeuralSearch is the world's only AI end-to-end Search and Discovery Platform combining powerful keyword and natural language processing in a single API. You heard it right, Startups of The Year is back for its 3rd season! Startups of The Year is a community-driven event created and powered by HackerNoon’s proprietary software, dedicated to recognizing and celebrating tech startups that are making a positive impact on technology and the world. Closing on Startups of The Year 2023 , we have achieved a total of 623K+ votes from the community (triple from the prior year) to 30,000+ startups across 4200+ cities ✨🙌 Startups of The Year is back Startups of The Year is back Startups of The Year is back Startups of The Year 2023 Startups of The Year 2023 Startups of The Year 2023 This year we set out to shine the Spotlight on Tech’s Shining Stars (yes, all 150,000 of them 🤭) Coming on to the podium, have you prepared a speech? If not, let this article be your guide to 2024’s Startups of The Year 🚀 Startups of The Year Let’s take a trip down memory lane, while also learning from how last year’s nominees flaunted the news of their nominations 🔎 FYI, with Startups of The Year 2024, we're introducing industry awards, categorizing startups by sector. You can find more info here. FYI, with Startups of The Year 2024 , we're introducing industry awards, categorizing startups by sector. You can find more info here. Startups of The Year 2024 here. here . here My Startups Got Nominated. What Should I Do? The FIRST thing that you’re going to do… well after you claim and verify your company, you PROMOTE the heck out of your Startup 💚 Here’s how 2023 Startups did it… claim claim claim verify verify PROMOTE the heck out of your Startup PROMOTE the heck out of your Startup PRO TIP: Content is your best friend! Utilize social media strengths to spread the word about your Startups of The Year nomination! Facebook, LinkedIn, X… the more the merrier. You have bragging rights, so post on EVERY social platform possible🔥 Don’t forget to tag HackerNoon, we’d love to support your company to the top 1️⃣ by featuring you on our testimonials site and social media! PRO TIP: Content is your best friend! Utilize social media strengths to spread the word about your Startups of The Year nomination ! Facebook, LinkedIn, X… the more the merrier. You have bragging rights , so post on EVERY social platform possible🔥 PRO TIP: Startups of The Year nomination You have bragging rights EVERY Don’t forget to tag HackerNoon, we’d love to support your company to the top 1️⃣ by featuring you on our testimonials site and social media! testimonials site testimonials site testimonials site social media! social media! Here’s How 2023 Startups Did It, On LinkedIn Whether it is a simple call for voting with the Startups of The Year’s key visual or having the Founder/CEO post on their page for increased reach, let your creativity run wild: repost, run a campaign, write an article on HackerNoon, and blast it everywhere ! Be vocal and be proud - your startup DESERVES all the recognition! write an article on HackerNoon, and blast it everywhere write an article on HackerNoon, and blast it everywhere DESERVES DESERVES Show the world why they should vote for you! ➡️ Write about your startup mission and vision using this interview template Show the world why they should vote for you! Show the world why they should vote for you! ➡️ Write about your startup mission and vision using this interview template interview template interview template Remember to follow up! You know that one call for voting post isn’t enough - Divide to conquer! Remind your followers that you are still running for the title. Create a sense of urgency and competition like these startups did in 2023 ⬇️ Remember to follow up ! You know that one call for voting post isn’t enough - Divide to conquer ! Remind your followers that you are still running for the title. Create a sense of urgency and competition like these startups did in 2023 ⬇️ Remember to follow up Remember to follow up one Divide to conquer Divide to conquer Create a sense of urgency and competition See more on how nominated Startups called for voting in 2023 on LinkedIn here See more on how nominated Startups called for voting in 2023 on LinkedIn here here here here What About Facebook? You bet! Aside from LinkedIn, Facebook is also a good platform to announce your Startups of The Year nomination. See more on how nominated Startups called for voting in 2023 on Facebook here See more on how nominated Startups called for voting in 2023 on Facebook here here here here And Don’t Forget To Tweet About Your Nomination I know we all have *diverse* opinions on X (Twitter). Regardless, tweeting is still a good way to brag about your Startups of The Year nomination and call for voting. *diverse* *diverse* See more on how nominated Startups called for voting in 2023 on X here See more on how nominated Startups called for voting in 2023 on X here here here here I’m sad…my Startup wasn’t nominated… 😔 You have two options: You can either nominate yourself… (it's completely legitimate - see the criteria here) Or, let your community surprise you with a nomination and revel in the unexpected recognition!
Wojciech Sierocki, co-founder and CEO of Data Lake was taken by surprise too when their startup, Data Lake, got nominated for Startups of The Year 2023. You can either nominate yourself… (it's completely legitimate - see the criteria here) You can either nominate yourself… (it's completely legitimate - see the criteria here ) here Or, let your community surprise you with a nomination and revel in the unexpected recognition! Wojciech Sierocki, co-founder and CEO of Data Lake was taken by surprise too when their startup, Data Lake, got nominated for Startups of The Year 2023. Or, let your community surprise you with a nomination and revel in the unexpected recognition! Wojciech Sierocki, co-founder and CEO of Data Lake was taken by surprise too when their startup, Data Lake, got nominated for Startups of The Year 2023. Data Lake Still have questions about nominations? Check out this guide! Still have questions about nominations? Check out this guide! Still have questions about nominations? Check out this guide ! this guide About HackerNoon’s Startups of The Year Startups of The Year 2024 is HackerNoon’s flagship community-driven event celebrating startups, technology, and the spirit of innovation. Currently in its third iteration, the prestigious Internet award recognizes and celebrates tech startups of all shapes and sizes. This year, over 150,000 entities across 4200+ cities, 6 continents, and 100+ industries will participate in a bid to be crowned the best startup of the year! Millions of votes have been cast over the past few years, and many stories have been written about these daring and rising startups. Startups of The Year 2024 many stories The winners will get a free interview on HackerNoon and an Evergreen Tech Company News page. free interview Evergreen Tech Company News Visit our FAQ page to learn more. FAQ page Download our design assets here . here Check out the Startups of the Year Merch Shop here . here HackerNoon’s Startups of The Year is a branding opportunity unlike any other. Whether your goal is brand awareness or lead generation, HackerNoon has curated startup-friendly packages to solve your marketing challenges. startup-friendly packages Meet our sponsors: Meet our sponsors: Wellfound: At Wellfound, we're not just a job board—we're the place where top startup talent and the world's most exciting companies connect to build the future. Wellfound: Notion: Notion is trusted and loved by thousands of startups as their connected workspace—from building product roadmaps to tracking fundraising. Try Notion with unlimited AI, FREE for up to 6 months , to build and scale your company with one powerful tool. Get your offer now ! Notion: Try Notion with unlimited AI, FREE for up to 6 months Get your offer now ! Hubspot: If you’re looking for a smart CRM platform that meets the needs of small businesses, look no further than HubSpot. Seamlessly connect your data, teams and customers in one easy-to-use scalable platform that grows with your business. Hubspot: Bright Data: Startups that leverage public web data can make faster, data-driven decisions, giving them a competitive edge. With Bright Data’s scalable web data collection , businesses can grow from a small operation to an enterprise by harnessing insights at every stage. Bright Data: Bright Data’s scalable web data collection Algolia: Algolia NeuralSearch is the world's only AI end-to-end Search and Discovery Platform combining powerful keyword and natural language processing in a single API. Algolia: AI end-to-end Search and Discovery Platform

The Impact of HackerNoon's Startups of The Year: Reflections from Last Year’s Nominees

Die impak van HackerNoon se Startups of The Year: Refleksies van verlede jaar se genomineerdes

L'impacte de les startups de l'any de HackerNoon: reflexions dels nominats de l'any passat

El impacto de las startups del año de HackerNoon: reflexiones de los nominados del año pasado

O impacto das startups do ano de HackerNoon: reflexións dos nomeados do ano pasado

HackerNoon の「今年のスタートアップ」の影響: 昨年のノミネート企業からの考察

HackerNoon компаниясының жыл стартаптарының әсері: өткен жылғы үміткерлердің ойлары

ຜົນກະທົບຂອງການເລີ່ມຕົ້ນຂອງປີຂອງ HackerNoon: ການສະທ້ອນຈາກຜູ້ຖືກແຕ່ງຕັ້ງໃນປີກາຍນີ້

ह्याकरनूनको स्टार्टअप अफ द इयरको प्रभाव: गत वर्षका मनोनयनहरूबाट प्रतिबिम्ब

Kgahlamelo ya Dithomelo tša HackerNoon tša Ngwaga: Ditlhathollo go tšwa go Bakgethwa ba Ngwaga wo o fetilego

Athari za Mwanzo wa Mwaka wa HackerNoon: Tafakari kutoka kwa Walioteuliwa Mwaka Jana.

ผลกระทบของ Startups of The Year จาก HackerNoon: บทสะท้อนจากผู้เข้าชิงในปีที่แล้ว

“HackerNoon” -yň ýylyň başlangyçlarynyň täsiri: Geçen ýyl dalaşgärleriň pikirleri

How to Implement the Twitter - X API With the Python FastAPI

The aim of this article is to provide readers with information and guidance on how to create and showcase a compelling personal brand in the digital design industry. Emphasizes the importance of creating a unique personal brand that reflects designers' skills, visuals, interests, and values, and highlights key elements. Ask yourself: Why do I need a personal brand? In order for designers to succeed in today's highly competitive market, it is critical to have a strong personal brand that will allow them to stand out and not only receive better job offers but also build trust and authority, increase income, and advance their careers. Personal branding involves presenting yourself as a professional with specific strengths and unique personality traits. This image is your own professional self that influences how people perceive you and, therefore, allows you to find new opportunities. To gain public trust, attract potential employers, and clients, or increase their influence, designers need to consistently promote themselves through various media, professional communities, or personal websites. As a designer, your personal brand reflects not only your technical skills but also your creativity. Who is successful in the industry and why? Try checking LinkedIn, and you can find over a million designers: service designers, graphic designers, UX designers, UX/UI designers, or product designers. LinkedIn's influence on the job market is enormous, providing an important place for recruiters and hiring managers to find and connect with talent, and for designers the opportunity to promote themselves. Analyzing the profiles of other designers and influencers on platforms like LinkedIn, Facebook, X, Dribble or Behance can provide insight into preferences, storytelling, and current trends. What are my strengths and talents? Before starting to work on creating their personal brand, designers need to decide on a strategy, and clearly formulate and describe their skills, talents, interests, and strengths, i.e., core competencies in design (hard skills) or additional skills (soft skills), as well as their contribution to the field. To create a unique brand that reflects your personality type, you need to get to know yourself better, then you can build a brand around your personality that reflects your achievements and desire for growth. What do I want to achieve in a few years? You need to figure out where you want to be in a few years and what will help you get there. It’s important to understand yourself and your desires, then the work towards creating your own brand will go easier. Think about what you want, maybe you want to get into a certain world-famous company, or maybe you want to become a public figure and speak at conferences, or your passion is to write professional books. Such reflections will help you define your goal. In today's world, branding is used not only by famous people or companies but also by ordinary people who apply the same fundamental principles and tools to create their personal brand. A person possesses a powerful personal brand when they leave a lasting impression on others, build valued and trustworthy relationships, and make a meaningful contribution to the lives of others. A brand is made up of a collection of thoughts and feelings that are held in the memory of another individual. Ask yourself: What makes someone choose my brand? Who am I? Who do I want to be? What is my purpose? Who is my target audience? Who are my competitors? How do others see me? What story do I want to tell? The answers to these questions will help create your brand identity. Once you define your unique value proposition (UVP), you can reflect on your skills, strengths, and passions. This holistic approach helps you gain greater control over your professional and personal image, and therefore, the success and impact you can have on the world. Having an online presence is becoming increasingly important in the digital age. Building trust, self-marketing, and being noticed in an expert environment becomes necessary to promote your strengths and uniqueness among the target audience. Creating and maintaining social media and networking profiles, personal websites, and blogs, and using search engine optimization (SEO) techniques increase the reach of your information. A strong personal brand for designers requires consistent self-promotion across a variety of media, including resources like Facebook, LinkedIn, blogs, or websites. All of these actions build trust and a digital presence, attracting potential employers or clients. Feedback on your work, letters of thanks, or recommendations from clients, colleagues, and mentors play an important role and significantly affect your credibility, trustworthiness, and reputation. For example, on the LinkedIn platform, users can receive/give feedback through recommendations, endorsements, tags, likes, and reposts. Such external endorsements act as evidence of your competence and trustworthiness, making your personal brand more attractive to others. Collecting and displaying such information on your website and social media profiles allows you to enhance your professional reputation. If you enjoy interacting with people, focusing on in-person networking events, participating in online or offline design communities, or public speaking, then working on your personal brand may come naturally to you. Not only do these activities help you build relationships, but they also develop contacts and new connections with peers and industry leaders, which, in turn, helps strengthen your personal brand by making it recognizable and in demand. The key is to find a balance between remaining a design professional and dedicating your time to networking, giving yourself time to recover, and staying true to your character and values. Table of various activities for personal brand development in the design industry. Name

Activity



Social networking:

LinkedIn; Facebook; YouTube; X.



Partnerships:

Leaving comments on other people's social media; Public appearances; Participating in other people's social media channels.



Personal blog:

riting posts; Video/photo sharing; Creating podcasts, video channels.



Contribution to the community:

Mentoring; Conducting trainings; Innovation in the industry.



Design ratings:

Competitions; Hackathon; Behance; Dribble.



Offline networking:

Design meet-ups; Conferences; Design community meetings. In summary, others are most often attracted to authenticity and consistency, which are fundamental to a strong personal brand. Being authentic, true to your values, ​​and consistent in your actions ensures that your brand message remains consistent across all touch points with others. This comprehensive approach promotes loyalty and trust, which undoubtedly helps develop deeper connections, and stable and long-term success. The main thing to remember is that developing a personal brand in the design industry takes time, effort, and a multi-faceted approach. You can create a powerful personal brand that will stand out in the competitive design field through self-awareness, articulating your UVP, maintaining a strong presence online and offline, showcasing your work, using testimonials, and being authentic. The aim of this article is to provide readers with information and guidance on how to create and showcase a compelling personal brand in the digital design industry. Emphasizes the importance of creating a unique personal brand that reflects designers' skills, visuals, interests, and values, and highlights key elements. Ask yourself: Why do I need a personal brand? Ask yourself: Why do I need a personal brand? Ask yourself: Why do I need a personal brand? Ask yourself: Why do I need a personal brand? In order for designers to succeed in today's highly competitive market, it is critical to have a strong personal brand that will allow them to stand out and not only receive better job offers but also build trust and authority, increase income, and advance their careers. Personal branding involves presenting yourself as a professional with specific strengths and unique personality traits. This image is your own professional self that influences how people perceive you and, therefore, allows you to find new opportunities. To gain public trust, attract potential employers, and clients, or increase their influence, designers need to consistently promote themselves through various media, professional communities, or personal websites. As a designer, your personal brand reflects not only your technical skills but also your creativity. Who is successful in the industry and why? Who is successful in the industry and why? Who is successful in the industry and why? Who is successful in the industry and why? Try checking LinkedIn, and you can find over a million designers: service designers, graphic designers, UX designers, UX/UI designers, or product designers. LinkedIn's influence on the job market is enormous, providing an important place for recruiters and hiring managers to find and connect with talent, and for designers the opportunity to promote themselves. Analyzing the profiles of other designers and influencers on platforms like LinkedIn, Facebook, X, Dribble or Behance can provide insight into preferences, storytelling, and current trends. What are my strengths and talents? What are my strengths and talents? What are my strengths and talents? What are my strengths and talents? Before starting to work on creating their personal brand, designers need to decide on a strategy, and clearly formulate and describe their skills, talents, interests, and strengths, i.e., core competencies in design (hard skills) or additional skills (soft skills), as well as their contribution to the field. To create a unique brand that reflects your personality type, you need to get to know yourself better, then you can build a brand around your personality that reflects your achievements and desire for growth. What do I want to achieve in a few years? What do I want to achieve in a few years? What do I want to achieve in a few years? What do I want to achieve in a few years? You need to figure out where you want to be in a few years and what will help you get there. It’s important to understand yourself and your desires, then the work towards creating your own brand will go easier. Think about what you want, maybe you want to get into a certain world-famous company, or maybe you want to become a public figure and speak at conferences, or your passion is to write professional books. Such reflections will help you define your goal. In today's world, branding is used not only by famous people or companies but also by ordinary people who apply the same fundamental principles and tools to create their personal brand. A person possesses a powerful personal brand when they leave a lasting impression on others, build valued and trustworthy relationships, and make a meaningful contribution to the lives of others. A brand is made up of a collection of thoughts and feelings that are held in the memory of another individual. Ask yourself: What makes someone choose my brand? Who am I? Who do I want to be? What is my purpose? Who is my target audience? Who are my competitors? How do others see me? What story do I want to tell? Ask yourself: What makes someone choose my brand? Who am I? Who do I want to be? What is my purpose? Who is my target audience? Who are my competitors? How do others see me? What story do I want to tell? Ask yourself: What makes someone choose my brand? Who am I? Who do I want to be? What is my purpose? Who is my target audience? Who are my competitors? How do others see me? What story do I want to tell? The answers to these questions will help create your brand identity. Once you define your unique value proposition (UVP), you can reflect on your skills, strengths, and passions. This holistic approach helps you gain greater control over your professional and personal image, and therefore, the success and impact you can have on the world. Having an online presence is becoming increasingly important in the digital age. Building trust, self-marketing, and being noticed in an expert environment becomes necessary to promote your strengths and uniqueness among the target audience. Creating and maintaining social media and networking profiles, personal websites, and blogs, and using search engine optimization (SEO) techniques increase the reach of your information. A strong personal brand for designers requires consistent self-promotion across a variety of media, including resources like Facebook, LinkedIn, blogs, or websites. All of these actions build trust and a digital presence, attracting potential employers or clients. Feedback on your work, letters of thanks, or recommendations from clients, colleagues, and mentors play an important role and significantly affect your credibility, trustworthiness, and reputation. For example, on the LinkedIn platform, users can receive/give feedback through recommendations, endorsements, tags, likes, and reposts. Such external endorsements act as evidence of your competence and trustworthiness, making your personal brand more attractive to others. Collecting and displaying such information on your website and social media profiles allows you to enhance your professional reputation. If you enjoy interacting with people, focusing on in-person networking events, participating in online or offline design communities, or public speaking, then working on your personal brand may come naturally to you. Not only do these activities help you build relationships, but they also develop contacts and new connections with peers and industry leaders, which, in turn, helps strengthen your personal brand by making it recognizable and in demand. The key is to find a balance between remaining a design professional and dedicating your time to networking, giving yourself time to recover, and staying true to your character and values. Table of various activities for personal brand development in the design industry. Table of various activities for personal brand development in the design industry. Table of various activities for personal brand development in the design industry. Name

Activity



Social networking:

LinkedIn; Facebook; YouTube; X.



Partnerships:

Leaving comments on other people's social media; Public appearances; Participating in other people's social media channels.



Personal blog:

riting posts; Video/photo sharing; Creating podcasts, video channels.



Contribution to the community:

Mentoring; Conducting trainings; Innovation in the industry.



Design ratings:

Competitions; Hackathon; Behance; Dribble.



Offline networking:

Design meet-ups; Conferences; Design community meetings. Name

Activity Social networking:

LinkedIn; Facebook; YouTube; X. Partnerships:

Leaving comments on other people's social media; Public appearances; Participating in other people's social media channels. Personal blog:

riting posts; Video/photo sharing; Creating podcasts, video channels. Contribution to the community:

Mentoring; Conducting trainings; Innovation in the industry. Design ratings:

Competitions; Hackathon; Behance; Dribble. Offline networking:

Design meet-ups; Conferences; Design community meetings. Name Activity Name Name Activity Activity Social networking: LinkedIn; Facebook; YouTube; X. Social networking: Social networking: Social networking: LinkedIn; Facebook; YouTube; X. LinkedIn; Facebook; YouTube; X. Partnerships: Leaving comments on other people's social media; Public appearances; Participating in other people's social media channels. Partnerships: Partnerships: Partnerships: Leaving comments on other people's social media; Public appearances; Participating in other people's social media channels. Leaving comments on other people's social media; Public appearances; Participating in other people's social media channels. Personal blog: riting posts; Video/photo sharing; Creating podcasts, video channels. Personal blog: Personal blog: Personal blog: riting posts; Video/photo sharing; Creating podcasts, video channels. riting posts; Video/photo sharing; Creating podcasts, video channels. Contribution to the community: Mentoring; Conducting trainings; Innovation in the industry. Contribution to the community: Contribution to the community: Contribution to the community: Mentoring; Conducting trainings; Innovation in the industry. Mentoring; Conducting trainings; Innovation in the industry. Design ratings: Competitions; Hackathon; Behance; Dribble. Design ratings: Design ratings: Design ratings: Competitions; Hackathon; Behance; Dribble. Competitions; Hackathon; Behance; Dribble. Offline networking: Design meet-ups; Conferences; Design community meetings. Offline networking: Offline networking: Offline networking: Design meet-ups; Conferences; Design community meetings. Design meet-ups; Conferences; Design community meetings. In summary, others are most often attracted to authenticity and consistency, which are fundamental to a strong personal brand. Being authentic, true to your values, ​​and consistent in your actions ensures that your brand message remains consistent across all touch points with others. This comprehensive approach promotes loyalty and trust, which undoubtedly helps develop deeper connections, and stable and long-term success. The main thing to remember is that developing a personal brand in the design industry takes time, effort, and a multi-faceted approach. You can create a powerful personal brand that will stand out in the competitive design field through self-awareness, articulating your UVP, maintaining a strong presence online and offline, showcasing your work, using testimonials, and being authentic.

How to Create a Personal Brand in the Design Industry

Authors:
(1) Martin Kleppmann, University of Cambridge, Cambridge, UK (martin.kleppmann@cst.cam.ac.uk);
(2) Paul Frazee, Bluesky Social PBC United States;
(3) Jake Gold, Bluesky Social PBC United States;
(4) Jay Graber, Bluesky Social PBC United States;
(5) Daniel Holmgren, Bluesky Social PBC United States;
(6) Devin Ivy, Bluesky Social PBC United States;
(7) Jeromy Johnson, Bluesky Social PBC United States;
(8) Bryan Newbold, Bluesky Social PBC United States;
(9) Jaz Volpert, Bluesky Social PBC United States. Table of Links Abstract and 1 Introduction 2 The Bluesky Social App 2.1 Moderation Features 2.2 User Handles 2.3 Custom Feeds and Algorithmic Choice 3 The at Protocol Architecture 3.1 User Data Repositories 3.2 Personal Data Servers (PDS) 3.3 Indexing Infrastructure 3.4 Labelers and Feed Generators 3.5 User Identity 4 Related Work 5 Conclusions, Acknowledgments, and References 4 RELATED WORK Several other decentralized social networks are in development. We believe that there is no single optimal design: different systems make different trade-offs, and are therefore suitable for different purposes. Bluesky and the AT Protocol aim to provide a good user experience by making moderation a first-class concern, by having clients that are lightweight and fast, and by providing a global view over the whole network. For example, conversation threads include all replies (unless removed by moderation), regardless of the server on which they were posted. To achieve this goal we rely on an indexing infrastructure that is more centralized than some other designs. However, we emphasize that there can be multiple competing indexers, and third-party client apps are free to show data from whichever indexers they wish. In 2021 some of our team published a review of the decentralized social ecosystem [25]. In this section we summarize some recent developments that have happened since, and we refer to the review for a more comprehensive comparison of protocols and systems. Many decentralized social networking projects have ideas in common. For example, the idea of using DNS domain names as usernames also appears in Nostr [23]. An atproto PDS has similarities to Git repository hosting (e.g. GitHub/Gitlab) or a Solid pod [49]. There are also federated chat systems such as Matrix [40], IRC [43], and XMPP [47], but we focus on systems that provide a Twitter-like model where users follow each other. 4.1 Scuttlebutt Secure Scuttlebutt (SSB) is a peer-to-peer social networking protocol [1]; Manyverse [57] and Planetary [59] are social applications built upon the SSB protocol. It optionally uses relay servers called pubs to store messages from peers that are offline, and to enable user discovery. The client software downloads the feeds from accounts that the user is explicitly following, and from accounts followed by followed accounts (up to three hops by default). This can require significant amounts of storage and bandwidth on the client. Any messages from users outside of the third-degree network are not shown, which effectively limits the set of people who can mention or reply to a user to the third-degree network. This deliberate design decision is intended to reduce moderation problems by prioritizing conversation between people who already know each other [53]. In contrast, Bluesky/atproto are designed to allow anybody to talk to anybody else. This requires more explicit moderation to manage unwanted content, but we believe it also enables serendipity and is a prerequisite for any “digital town square”. Since SSB is built upon append-only logs and gossip replication, it is not possible to delete content once it has been posted [56]. User identity is tied to a cryptographic key on the user’s device, requiring manual key management for moving to another device. Posting from multiple devices is not possible, as sharing the same key between devices can make an account unrecoverable [55]. A workin-progress successor protocol to SSB, called PPPPP, is designed to address these issues [52]. 4.2 Nostr Nostr also began as a revision of SSB, replacing the append-only logs with individual signed messages [30]. It leans more heavily on relay servers instead of peer-to-peer communication: clients publish and fetch messages on relays of their choice, and there is no federation among relays [21]. The protocol is deliberately simple, and it prioritizes censorship resistance over moderation: relays can block users, but users can always move to a new relay, and use multiple relays at the same time. Communication (e.g. reply threads) is only possible between users who have at least one relay in common. Although some services index the whole Nostr network, these indexes are not used for user-to-user interaction. As a result, it is unpredictable who will see which message. The creator of Nostr writes: “there are no guarantees of anything [. . . ] to use Nostr one must embrace the inherent chaos” [22]. Key management is manual in Nostr, and facilities for key rotation are still under discussion [4]. 4.3 Farcaster and blockchain-based systems Farcaster [60] has some architectural similarities to Bluesky/atproto, although it was developed independently. It has storage servers called hubs, which store the state of the entire network similarly to an atproto Relay, and it has a concept of hosted app servers that are similar to our App View [51]. Farcaster user IDs are similar to our DIDs, and they are mapped to public keys using a smart contract on the Ethereum Optimism blockchain that is functionally similar to our PLC directory. Usernames can be either ENS names [19], or names within an off-chain namespace managed centrally by Farcaster, similarly to .bsky.social subdomains in Bluesky [20]. A difference is that Farcaster has no equivalent to atproto’s PDS; instead, client apps publish signed messages directly to a hub, and hubs synchronize messages using a convergent gossip protocol. Users must pay in cryptocurrency to register their public key, and for hub data storage (at the time of writing, Ethereum equivalent to $5 USD/year); when a user exceeds their storage allowance, old messages are deleted. Fees are currently collected centrally by the Farcaster team [29]. In contrast, the AT Protocol does not specify storage limitations, but leaves it to providers of PDS and indexing services to define their own business model and abuse-prevention policies. We also prefer to avoid a dependency on a cryptocurrency. The Lens protocol [35] is more strongly blockchain-based than Farcaster: it even stores high-volume user actions such as posts and follows on Polygon, a proof-of-stake blockchain. DSNP takes a similar approach [44]. Placing high-volume events directly on a blockchain incurs orders of magnitude higher per-user costs than atproto, and is likely to run into scalability limits as the number of users grows. Lens is adopting a layer-3 blockchain that provides better scalability and lower cost [36], but weaker security properties. Linking social accounts to cryptocurrency wallets and NFTs enables users to monetize their content, but this is not a goal of atproto. 4.4 ActivityPub and Mastodon ActivityPub [34] is a W3C standard for social networking, and Mastodon [39] is its most popular implementation. We have highlighted aspects of their design in Sections 1, 2.3, and 3.2. Mastodon gives a lot of power to server administrators: for example, a server admin can choose to block another server, preventing all communication between users on those servers. There is a degree of lock-in to a server because moving to another server is intrusive: the username changes, moving posts to the new server currently requires an experimental command-line tool [48, 58], and other users’ replies to those posts are lost. These risks can be mitigated by self-hosting; managed providers exist [28], but they still require some expertise and cost money. The AT Protocol separates the roles of moderation and hosting, and aims to make it easier to change providers. When user 𝐴 follows user 𝐵, 𝐴’s server asks 𝐵’s server to send it notifications of 𝐵’s future posts via ActivityPub. This architecture has the advantage of not requiring a whole-network index. However, replies to a post notify the server of the original poster, but not necessarily every server that has a copy of the original post, leading to inconsistent reply threads on different servers. Notifications can be forwarded, but in the limit this leads to each server having a copy of the whole network, which would make it expensive to run a server. Viral posts can generate a lot of inbound requests to a server from people liking, replying, and boosting (reposting). The Bluesky indexing infrastructure is also fairly expensive, but a PDS is cheap to run. Since users can choose their moderation preferences independently from their indexing provider (App View), we believe that the ecosystem can be healthy with a small number of indexing providers. This paper is available on arxiv under CC BY 4.0 DEED license. Authors: (1) Martin Kleppmann, University of Cambridge, Cambridge, UK (martin.kleppmann@cst.cam.ac.uk); (2) Paul Frazee, Bluesky Social PBC United States; (3) Jake Gold, Bluesky Social PBC United States; (4) Jay Graber, Bluesky Social PBC United States; (5) Daniel Holmgren, Bluesky Social PBC United States; (6) Devin Ivy, Bluesky Social PBC United States; (7) Jeromy Johnson, Bluesky Social PBC United States; (8) Bryan Newbold, Bluesky Social PBC United States; (9) Jaz Volpert, Bluesky Social PBC United States. Authors: Authors: (1) Martin Kleppmann, University of Cambridge, Cambridge, UK (martin.kleppmann@cst.cam.ac.uk); (2) Paul Frazee, Bluesky Social PBC United States; (3) Jake Gold, Bluesky Social PBC United States; (4) Jay Graber, Bluesky Social PBC United States; (5) Daniel Holmgren, Bluesky Social PBC United States; (6) Devin Ivy, Bluesky Social PBC United States; (7) Jeromy Johnson, Bluesky Social PBC United States; (8) Bryan Newbold, Bluesky Social PBC United States; (9) Jaz Volpert, Bluesky Social PBC United States. Table of Links Abstract and 1 Introduction Abstract and 1 Introduction 2 The Bluesky Social App 2 The Bluesky Social App 2.1 Moderation Features 2.1 Moderation Features 2.2 User Handles 2.2 User Handles 2.3 Custom Feeds and Algorithmic Choice 2.3 Custom Feeds and Algorithmic Choice 3 The at Protocol Architecture 3 The at Protocol Architecture 3.1 User Data Repositories 3.1 User Data Repositories 3.2 Personal Data Servers (PDS) 3.2 Personal Data Servers (PDS) 3.3 Indexing Infrastructure 3.3 Indexing Infrastructure 3.4 Labelers and Feed Generators 3.4 Labelers and Feed Generators 3.5 User Identity 3.5 User Identity 4 Related Work 4 Related Work 5 Conclusions, Acknowledgments, and References 5 Conclusions, Acknowledgments, and References 4 RELATED WORK Several other decentralized social networks are in development. We believe that there is no single optimal design: different systems make different trade-offs, and are therefore suitable for different purposes. Bluesky and the AT Protocol aim to provide a good user experience by making moderation a first-class concern, by having clients that are lightweight and fast, and by providing a global view over the whole network. For example, conversation threads include all replies (unless removed by moderation), regardless of the server on which they were posted. To achieve this goal we rely on an indexing infrastructure that is more centralized than some other designs. However, we emphasize that there can be multiple competing indexers, and third-party client apps are free to show data from whichever indexers they wish. In 2021 some of our team published a review of the decentralized social ecosystem [25]. In this section we summarize some recent developments that have happened since, and we refer to the review for a more comprehensive comparison of protocols and systems. Many decentralized social networking projects have ideas in common. For example, the idea of using DNS domain names as usernames also appears in Nostr [23]. An atproto PDS has similarities to Git repository hosting (e.g. GitHub/Gitlab) or a Solid pod [49]. There are also federated chat systems such as Matrix [40], IRC [43], and XMPP [47], but we focus on systems that provide a Twitter-like model where users follow each other. 4.1 Scuttlebutt Secure Scuttlebutt (SSB) is a peer-to-peer social networking protocol [1]; Manyverse [57] and Planetary [59] are social applications built upon the SSB protocol. It optionally uses relay servers called pubs to store messages from peers that are offline, and to enable user discovery. The client software downloads the feeds from accounts that the user is explicitly following, and from accounts followed by followed accounts (up to three hops by default). This can require significant amounts of storage and bandwidth on the client. Any messages from users outside of the third-degree network are not shown, which effectively limits the set of people who can mention or reply to a user to the third-degree network. This deliberate design decision is intended to reduce moderation problems by prioritizing conversation between people who already know each other [53]. In contrast, Bluesky/atproto are designed to allow anybody to talk to anybody else. This requires more explicit moderation to manage unwanted content, but we believe it also enables serendipity and is a prerequisite for any “digital town square”. Since SSB is built upon append-only logs and gossip replication, it is not possible to delete content once it has been posted [56]. User identity is tied to a cryptographic key on the user’s device, requiring manual key management for moving to another device. Posting from multiple devices is not possible, as sharing the same key between devices can make an account unrecoverable [55]. A workin-progress successor protocol to SSB, called PPPPP, is designed to address these issues [52]. 4.2 Nostr Nostr also began as a revision of SSB, replacing the append-only logs with individual signed messages [30]. It leans more heavily on relay servers instead of peer-to-peer communication: clients publish and fetch messages on relays of their choice, and there is no federation among relays [21]. The protocol is deliberately simple, and it prioritizes censorship resistance over moderation: relays can block users, but users can always move to a new relay, and use multiple relays at the same time. Communication (e.g. reply threads) is only possible between users who have at least one relay in common. Although some services index the whole Nostr network, these indexes are not used for user-to-user interaction. As a result, it is unpredictable who will see which message. The creator of Nostr writes: “there are no guarantees of anything [. . . ] to use Nostr one must embrace the inherent chaos” [22]. Key management is manual in Nostr, and facilities for key rotation are still under discussion [4]. 4.3 Farcaster and blockchain-based systems Farcaster [60] has some architectural similarities to Bluesky/atproto, although it was developed independently. It has storage servers called hubs, which store the state of the entire network similarly to an atproto Relay, and it has a concept of hosted app servers that are similar to our App View [51]. Farcaster user IDs are similar to our DIDs, and they are mapped to public keys using a smart contract on the Ethereum Optimism blockchain that is functionally similar to our PLC directory. Usernames can be either ENS names [19], or names within an off-chain namespace managed centrally by Farcaster, similarly to .bsky.social subdomains in Bluesky [20]. A difference is that Farcaster has no equivalent to atproto’s PDS; instead, client apps publish signed messages directly to a hub, and hubs synchronize messages using a convergent gossip protocol. Users must pay in cryptocurrency to register their public key, and for hub data storage (at the time of writing, Ethereum equivalent to $5 USD/year); when a user exceeds their storage allowance, old messages are deleted. Fees are currently collected centrally by the Farcaster team [29]. In contrast, the AT Protocol does not specify storage limitations, but leaves it to providers of PDS and indexing services to define their own business model and abuse-prevention policies. We also prefer to avoid a dependency on a cryptocurrency. The Lens protocol [35] is more strongly blockchain-based than Farcaster: it even stores high-volume user actions such as posts and follows on Polygon, a proof-of-stake blockchain. DSNP takes a similar approach [44]. Placing high-volume events directly on a blockchain incurs orders of magnitude higher per-user costs than atproto, and is likely to run into scalability limits as the number of users grows. Lens is adopting a layer-3 blockchain that provides better scalability and lower cost [36], but weaker security properties. Linking social accounts to cryptocurrency wallets and NFTs enables users to monetize their content, but this is not a goal of atproto. 4.4 ActivityPub and Mastodon ActivityPub [34] is a W3C standard for social networking, and Mastodon [39] is its most popular implementation. We have highlighted aspects of their design in Sections 1, 2.3, and 3.2. Mastodon gives a lot of power to server administrators: for example, a server admin can choose to block another server, preventing all communication between users on those servers. There is a degree of lock-in to a server because moving to another server is intrusive: the username changes, moving posts to the new server currently requires an experimental command-line tool [48, 58], and other users’ replies to those posts are lost. These risks can be mitigated by self-hosting; managed providers exist [28], but they still require some expertise and cost money. The AT Protocol separates the roles of moderation and hosting, and aims to make it easier to change providers. When user 𝐴 follows user 𝐵, 𝐴’s server asks 𝐵’s server to send it notifications of 𝐵’s future posts via ActivityPub. This architecture has the advantage of not requiring a whole-network index. However, replies to a post notify the server of the original poster, but not necessarily every server that has a copy of the original post, leading to inconsistent reply threads on different servers. Notifications can be forwarded, but in the limit this leads to each server having a copy of the whole network, which would make it expensive to run a server. Viral posts can generate a lot of inbound requests to a server from people liking, replying, and boosting (reposting). The Bluesky indexing infrastructure is also fairly expensive, but a PDS is cheap to run. Since users can choose their moderation preferences independently from their indexing provider (App View), we believe that the ecosystem can be healthy with a small number of indexing providers. This paper is available on arxiv under CC BY 4.0 DEED license. This paper is available on arxiv under CC BY 4.0 DEED license. available on arxiv

Understanding Decentralized Social Networks

Authors:
(1) Martin Kleppmann, University of Cambridge, Cambridge, UK (martin.kleppmann@cst.cam.ac.uk);
(2) Paul Frazee, Bluesky Social PBC United States;
(3) Jake Gold, Bluesky Social PBC United States;
(4) Jay Graber, Bluesky Social PBC United States;
(5) Daniel Holmgren, Bluesky Social PBC United States;
(6) Devin Ivy, Bluesky Social PBC United States;
(7) Jeromy Johnson, Bluesky Social PBC United States;
(8) Bryan Newbold, Bluesky Social PBC United States;
(9) Jaz Volpert, Bluesky Social PBC United States. Table of Links Abstract and 1 Introduction 2 The Bluesky Social App 2.1 Moderation Features 2.2 User Handles 2.3 Custom Feeds and Algorithmic Choice 3 The at Protocol Architecture 3.1 User Data Repositories 3.2 Personal Data Servers (PDS) 3.3 Indexing Infrastructure 3.4 Labelers and Feed Generators 3.5 User Identity 4 Related Work 5 Conclusions, Acknowledgments, and References 2.1 Moderation Features Bluesky currently has the following moderation mechanisms (additional mechanisms are under discussion [14]): Content filtering: Automated systems label potentially problematic content (such as images of a sexual or violent nature, posts promoting hate groups, or spam), and the app’s preferences allow users to choose whether to show or hide content in each of these categories in their feeds. Mute: A user can mute specific accounts or threads, which hides the muted content from their own feeds and notifications. The content continues to be visible to other users, and the target does not know that they were muted. A user can also publish a mutelist of accounts, and other users can subscribe to that list, which has the same effect as if they individually muted all of the accounts on the list. Block: One user can block another, which prevents all future interactions (such as mentions, replies, or reposts) between those accounts in addition to muting. Similarly to mutelists, a user can also publish a list of accounts, and other users can block all accounts on that list by subscribing to it. Interaction gating: A user who makes a post can restrict who is allowed to reply to it (anyone, anyone they follow, anyone mentioned in the post, and/or anyone on a particular list of accounts) [11]. Takedown: Users can report content that violates the terms of service to server operators, and the operators can take down violating media, posts, or accounts. Custom feeds: While the aforementioned mechanisms provide negative moderation (helping users avoid content they do not want to see), feed generators (see Section 2.3) can actively select high-quality content. This paper is available on arxiv under CC BY 4.0 DEED license. Authors: (1) Martin Kleppmann, University of Cambridge, Cambridge, UK (martin.kleppmann@cst.cam.ac.uk); (2) Paul Frazee, Bluesky Social PBC United States; (3) Jake Gold, Bluesky Social PBC United States; (4) Jay Graber, Bluesky Social PBC United States; (5) Daniel Holmgren, Bluesky Social PBC United States; (6) Devin Ivy, Bluesky Social PBC United States; (7) Jeromy Johnson, Bluesky Social PBC United States; (8) Bryan Newbold, Bluesky Social PBC United States; (9) Jaz Volpert, Bluesky Social PBC United States. Authors: Authors: (1) Martin Kleppmann, University of Cambridge, Cambridge, UK (martin.kleppmann@cst.cam.ac.uk); (2) Paul Frazee, Bluesky Social PBC United States; (3) Jake Gold, Bluesky Social PBC United States; (4) Jay Graber, Bluesky Social PBC United States; (5) Daniel Holmgren, Bluesky Social PBC United States; (6) Devin Ivy, Bluesky Social PBC United States; (7) Jeromy Johnson, Bluesky Social PBC United States; (8) Bryan Newbold, Bluesky Social PBC United States; (9) Jaz Volpert, Bluesky Social PBC United States. Table of Links Abstract and 1 Introduction Abstract and 1 Introduction 2 The Bluesky Social App 2 The Bluesky Social App 2.1 Moderation Features 2.1 Moderation Features 2.2 User Handles 2.2 User Handles 2.3 Custom Feeds and Algorithmic Choice 2.3 Custom Feeds and Algorithmic Choice 3 The at Protocol Architecture 3 The at Protocol Architecture 3.1 User Data Repositories 3.1 User Data Repositories 3.2 Personal Data Servers (PDS) 3.2 Personal Data Servers (PDS) 3.3 Indexing Infrastructure 3.3 Indexing Infrastructure 3.4 Labelers and Feed Generators 3.4 Labelers and Feed Generators 3.5 User Identity 3.5 User Identity 4 Related Work 4 Related Work 5 Conclusions, Acknowledgments, and References 5 Conclusions, Acknowledgments, and References 2.1 Moderation Features Bluesky currently has the following moderation mechanisms (additional mechanisms are under discussion [14]): Content filtering: Automated systems label potentially problematic content (such as images of a sexual or violent nature, posts promoting hate groups, or spam), and the app’s preferences allow users to choose whether to show or hide content in each of these categories in their feeds. Content filtering: Mute: A user can mute specific accounts or threads, which hides the muted content from their own feeds and notifications. The content continues to be visible to other users, and the target does not know that they were muted. A user can also publish a mutelist of accounts, and other users can subscribe to that list, which has the same effect as if they individually muted all of the accounts on the list. Mute: Block: One user can block another, which prevents all future interactions (such as mentions, replies, or reposts) between those accounts in addition to muting. Similarly to mutelists, a user can also publish a list of accounts, and other users can block all accounts on that list by subscribing to it. Block: Interaction gating: A user who makes a post can restrict who is allowed to reply to it (anyone, anyone they follow, anyone mentioned in the post, and/or anyone on a particular list of accounts) [11]. Interaction gating: Takedown: Users can report content that violates the terms of service to server operators, and the operators can take down violating media, posts, or accounts. Takedown: Custom feeds: While the aforementioned mechanisms provide negative moderation (helping users avoid content they do not want to see), feed generators (see Section 2.3) can actively select high-quality content. Custom feeds: This paper is available on arxiv under CC BY 4.0 DEED license. This paper is available on arxiv under CC BY 4.0 DEED license. available on arxiv

Bluesky’s Approach to Content Moderation

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