Rekla.Me

Online advertising has become crucial for a business to thrive in today's digital age. With the ability to reach millions of potential customers through targeted ad campaigns, businesses are investing heavily in their advertising budgets. However, a looming threat can undermine these efforts: ad fraud. In this article, I'll delve into the complex issue of ad fraud and explore its three main types. I’ll teach you to recognize them and guide you on what to do when you suspect any fraudulent activity. Additionally, we'll discuss various ad fraud prevention techniques that businesses can implement to protect themselves and their campaigns. Understanding Ad Fraud Ad fraud refers to any activity that generates fake ad impressions or clicks, tricking advertisers into paying for non-existent or ineffective ad campaigns. The impact of ad fraud on advertising budgets can be devastating, resulting in wasted resources, lost revenue, and damage to brand reputation. Ad fraud is estimated to cost the advertising industry billions of dollars annually. With online marketing becoming increasingly sophisticated and diverse, ad fraud has grown in both scope and complexity. Let’s take a look at the three primary types of ad fraud to watch out for. Click Fraud What is click fraud? Click fraud is a type of ad fraud that involves interfering with user interactions with ads. One typical example is click-spamming, where a fraudster intercepts a real user's click from another source (such as an organic or advertising click) and assigns it to themselves by generating multiple automatic clicks. The user may then install the application, but the analytics system will attribute the installation to the fraudulent partner and not the source. How can you detect it? Fortunately, detecting this type of fraud is easier than the others. One way is by analyzing statistics. Unlike a real user, a fraudster does not download the application, so fictitious actions will show in the numbers. Abnormally frequent user clicks, short intervals between a click and an install, a sharp one-time increase in installs, and, of course, a low conversion rate should alert you. Usually, the figures are compared with the average for the last few months. You can also analyze the source of the traffic to make sure it's diversified, with no single authority responsible for a significant portion of the traffic. However, Apple's privacy policy , which allow users to restrict access to ad interaction data in AppStore apps, have made detecting click fraud more difficult. This means that some data for analysis and fraud detection may not be available. updates Hardware Fraud What is hardware fraud? Fraudsters can use bots that imitate app installs, and I classify this type of fraud as hardware fraud. It is commonly found in gaming apps on Android, as there are many pre-built emulators available. Another way fraudsters engage in hardware fraud is by using virtual machines or cloud servers to simulate multiple devices and generate fake installations. In this case, the fraudster may use different IPs and locations to create the impression that the installs come from different devices and users. How can you detect it? To detect hardware fraud, you can use an anti-fraud system to automatically check the device settings during installation. The system can flag inconsistencies such as incorrect device models or operating systems that don't match the real device. For example, a fraudster may indicate a priority phone or browser model that does not match the device. Detecting the second type of hardware fraud can be more challenging since fraudsters can make the device's characteristics and location appear legitimate. In this case, you might need to run a more thorough analysis of behavior patterns to detect inconsistencies in the data. Behavioral Fraud What is behavioral fraud? This is a rather sophisticated form of ad fraud where bots mimic human behavior and engage with the app. These can also be real people who are paid to perform simple tasks, for example, in dating apps, where ad budgets are spent not only on installations but also on user activity. Another example of behavioral fraud is incentivized traffic, where users are offered rewards or incentives for downloading and using an app. Since these users are only motivated by the reward, this creates a low-quality user base that is unlikely to generate revenue for the advertiser. Numbers of installs and user engagement skyrocket, but there’s hardly any value in them. How can you detect it? Start by analyzing user activity statistics. If user sessions are abnormally frequent, long, or too short, this might be a tell-tale sign you’ve become a victim of fraud. Again, compare these indicators with the last few months’ average values to identify anomalies. Additionally, analyzing the quality and attention of users to the app over time can help to detect incentivized traffic fraud. Platforms Most Affected by Fraud Web First and foremost, there’s web fraud. In essence, it involves generating fake traffic on websites to artificially increase the number of ad impressions, clicks, and conversions. Advertisers pay for this non-existent or low-quality traffic, leading to wasted advertising budgets and decreased ROI. Research shows that web fraud is more prevalent than other forms of online ad fraud, with websites being targeted 25% more often than mobile apps. All types of websites, from news and entertainment to e-commerce and social media, can be affected. However, websites with low traffic volume or lower quality control in their ad networks are more prone to fraud. Video ads are a prime target for fraudsters, accounting for almost of all ad fraud.   A common tactic here is to pass off banner ad space as video placement and sell it at a higher price. 64% Mobile Mobile app fraud is a significant issue in the programmatic ecosystem. , exposure to fraud has skyrocketed by 157% to $5.4 billion worldwide. Unlike desktop fraud, mobile app fraud often operates through downloads from trusted marketplaces such as the App Store or Google Play, making it difficult to detect and prevent. The traditional web fraud tracking model simply wouldn’t work. According to McKinsey One of the most common types of mobile app fraud is click injection. Fraudsters use malware to trigger fake clicks just before an app is installed or updated. The worst part is, these clicks can look like they're coming from real, legitimate users, making it hard to recognize them as fraud. iOS vs Android In 2020, in an effort to combat ad fraud and disruptive advertising, Google removed around 600 Android apps and banned their developers from the Play Store. Naturally, the problem of fraud in mobile advertising affects both iOS and Android platforms, but scammers tend to target Android devices more often because they make up a larger portion of the market. As much as 90% of all mobile ad fraud affects Android. Also, Android devices have higher levels of hardware fraud than iOS devices ( )—they are easier to emulate and have an open-source architecture that makes it easier for fraudsters to generate fake traffic. 37% vs 24% When it comes to the iOS advertising ecosystem, fraudsters find it attractive for different reasons, particularly due to the higher CPM (cost per thousand) rates compared to Android devices. iOS devices actually have a greater share of post-install fraud than Android devices— . The loss of user IDs on iOS can also lead to a rapid increase in fraudulent activity in mobile applications. 55% compared to 34% Non-Gaming Apps vs Mobile Games It appears that non-gaming apps are particularly vulnerable to fraudsters, with financial, travel, and shopping apps being the most targeted. Fraud in non-gaming apps is often carried out by bots, which go unnoticed and target less visible elements of apps and user engagement. In contrast, gaming apps appear to be more immune to fraud, with only 3.8% of game downloads being fake, . This might be because mobile games typically use the CPA (pay-per-action) model for advertising. Yet, click spam and attribution hijacking can still be an issue in gaming apps. according to AppsFlyer CTVs Connected TV ad fraud has emerged alongside the growing popularity of streaming services. One common type of fraud is spoofing, where scammers copy real audiences watching ads on CTV devices. They use techniques like IP, device, SDK, and Server-Side Ad Insertion (SSAI) spoofing to steal ad revenue. According to , the global CTV ad fraud rate rose from 14% in Q2 2021 to 19% in Q2 2022. To combat CTV ad fraud and improve their return on ad spend, advertisers must focus on precise audience targeting, which can help them detect fraudulent activity. Pixalate's research Preventing Ad Fraud Machine Learning in Antifraud Systems Machine learning, with the ability to analyze enormous datasets in real time, is changing the game when it comes to preventing app fraud. One of its key applications is anomaly detection, which means identifying unusual or suspicious activities in an ad campaign. If you train the algorithm over historical ad data, the system will establish a baseline of normal behavior and then spot deviations from this norm. For example, if there's a sudden spike in click-through rates or a disproportionate number of ad impressions from specific geographic locations, it can be flagged as potential fraud. Even more impressively, these advanced algorithms can recognize more subtle forms of fraud, such as click farms and bot traffic, which can easily go unnoticed if traditional detection methods are used. To make anti-fraud systems even more powerful, companies can use a mix of supervised and unsupervised learning techniques. Supervised learning involves teaching the algorithm using labeled data, where fraud instances are explicitly identified, helping the model recognize similar patterns in the future. SML-based systems demostrate good results at detecting already known types of fraud. On the other hand, unsupervised learning doesn't need labeled data; the algorithm autonomously identifies clusters or patterns in the dataset. Such algorithms are more adept at identifying new types of fraud. By combining these two methods, organizations can build resilient and comprehensive anti-fraud tools. Impression Tracking Merely relying on validation methods to ensure that the ad impression is genuine may not always be sufficient—fraudsters can manipulate the system by selectively removing validation pixels from fake impressions while retaining the advertiser's pixels. This is why it's crucial to compare your ad impressions against third-party validator stats and analytics. Also, it's important to use a unique validation pixel for every impression. Some may choose to check every second or third impression to save the budget on monthly limits, but scammers can detect and mimic this frequency, rendering it ineffective. Here's a real-life example that shows how crucial it is to remain vigilant when combatting fraud. I personally know a team that works closely with validators to keep track of discrepancies in ad impressions. When they changed the validation frequency from every second impression to every impression, they noticed a significant surge in invalid traffic coming from a particular publisher, indicating that the previous frequency was intercepted by scammers. Blocking Multiple Requests Rate limiting is an extremely effective way to mitigate bot activity. Essentially this strategy involves monitoring the number of requests and blocking duplicate ones. First, the system tracks the IP address and time between individual requests, which helps to identify the source of a request and restricts processing when a specific IP generates an excessive number of requests within a given time frame. This technique helps prevent DoS and DDoS attacks, web scraping, and botnets. It also reduces the load on web servers and prevents API overuse. Blocklists Another way to combat fraud in advertising is by creating blocklists of vendors and platforms known for spreading fraud. Implementing these lists effectively stops fraudulent traffic from entering the system. Many systems maintain internal blocklists that are updated frequently; also, developers often rely on third-party data. They check databases for parameters such as IP addresses, device information, application IDs, domains, and potentially harmful applications. Real-Time Bidding Real-time bidding allows advertisers to bid on individual ad impressions in real time, ensuring their ads are served to the most relevant users. This increased control minimizes the chances of their ads being displayed on fraudulent websites or being viewed by non-human traffic, e.g. bots. Furthermore, RTB platforms often incorporate advanced security measures and fraud detection tools that help identify and block malicious activities. They constantly monitor and analyze bid requests, capable of promptly detecting patterns indicative of ad fraud, such as abnormal click-through rates or unusual traffic sources. This makes it more difficult for fraudsters to exploit the system. Conclusion The economic impact of fraudulent advertising is staggering. A few years ago pointed out that damages due to ad fraud and spending on bot traffic were expected to rise from $35 billion to $100 billion between 2018 and 2023, reaching over $80 billion in 2022. More recently, the Association of National Advertisers (ANA) reported that the cost of ad fraud has reached an astounding $120 billion annually—the number has already topped Statista’s grim forecast. Advertisers in the United States suffer the most significant financial losses, amounting to $23 billion.__ __Research by indicates that 24% of traffic is generated by bots used for scams and theft. found that 31% of iOS app installs and 25% of Android app installs are fake, while TrafficGuard and Juniper concluded that one in every 13 app installations worldwide is fraudulent. Statista Juniper Interceptd This 2022 data highlights how important it is for businesses and marketing teams to timely detect advertising fraud. Otherwise, they risk spending budgets on bots and fake traffic instead of potential customers. We also need to keep in mind that since programmatic advertising is developing rapidly, effective detection processes for fraudulent traffic may take time to catch up. Let's recap the strategies advertisers can use to combat fraud: Use systems powered by a combination of supervised and unsupervised ML. Install advanced analytics and traffic inspection tools to get more data for attribution analysis. Cross-reference data from different sources, e.g. verify proprietary data against that of third-party validators. Implement rigorous screening processes using blocklists of fraudulent and suspicious traffic, regularly updating and cross-referencing these lists with third-party vendors. Employ impression tracking and filters to ensure the safety of advertising traffic. Sources BotFAQtor Blog, 3 Reasons to Protect Your Ad Campaign from Fraud in 2023, https://botfaqtor.ru/blog/3-dovoda-v-polzu-zashchity-reklamy-ot-onlayn-moshennichestva-v-2023-godu/ VC.ru, Top 10 Tools to Combat Click Fraud by Maksim Kulgin, https://vc.ru/services/617098-top-10-servisov-pomogayushchih-borotsya-so-sklikivaniem-v-reklame Admon.ai for VC.ru, Everything You Wanted to Know about Web and Mobile Ad Fraud But Didn’t Dare to Ask, https://vc.ru/marketing/446864-moshennichestvo-v-onlayn-reklame-vse-chto-vy-hoteli-znat-o-frode-v-vebe-i-mobayle-no-boyalis-sprosit VC.ru, How to Recognize Ad Fraud, https://vc.ru/promo/467877-fraud-online OneSpan Blog, Preventing Fraud, https://www.onespan.com/ru/topics/predotvrasenie-mosennicestva My Tracker Blog, The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud by Ivan Mazharov, https://tracker.my.com/blog/216/the-ultimate-guide-to-identifying-and-preventing-mobile-ad-fraud?lang=en#:\~:text=SDK Spoofing,or%2C potentially%2C engagement signals VC.ru, A Guide to Preventing Ad Fraud: How to Run Secure Advertising Campaigns?  by Yaroslav Kholod, https://vc.ru/marketing/159440-gayd-po-borbe-s-reklamnym-frodom-kak-obezopasit-kampanii-ot-moshennichestva PWC, PwC’s Global Economic Crime and Fraud Survey 2022, https://www.pwc.com/gx/en/services/forensics/economic-crime-survey.html Apple Developer Support Articles, User Privacy and Data Use, https://developer.apple.com/app-store/user-privacy-and-data-use/ Business of Apps, Ad Fraud Statistics (2023) by Artyom Dogtiev, https://www.businessofapps.com/ads/ad-fraud/research/ad-fraud-statistics/

Ad Fraud Prevention: How to Protect Your Online Advertising Budget

Let's learn about via these 71 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Business Strategies /Learn Repo 1. The Personal Platform: The Next Big Thing? Momentous technologies often look useless. Especially information-related technologies. Why did we need the printing press, when most people were illiterate? Plus, the priest could already read aloud from a hand-copied Bible. Why did we need the personal computer, when people already had filing cabinets, type-writers, and TVs? Computers were for wealthy corporations. 2. How To Build An Open Source Community:  Sustaining Changes and Growth Plans Perhaps one of the most memorable milestones in the scientific community this year was the release of the first image of a black hole. Like most technological advancements these days, this was made possible in no small part by open source software. 3. 12 Use Cases of AI and Machine Learning In Finance Here are a few use cases where machine learning algorithms can have been used to great effect in the financial sector, both saving and making money for users. 4. How to Evaluate New Ideas For Value? It is easy to know the value of a product or service which is used often and is accepted as something worthy to pay for. Everyone agrees gold coins are valuable even if they don’t know the current gold rate in their currency. 5. The Most Valuable Business Advice I Ever Received Mason Pelt describes the best business advice he has gotten. 6. Why AI Unified Analytics is Good for Your Business AI unified analytics can help businesses collect and analyze the data that AI tools require. Learn more about how AI unified analytics is good for business! 7. How Midsized Companies Can Make the Most of AI 8. The Subtle Art of Making Tough Decisions Some decisions in business are tougher than others: it comes with the terrain. Some parts of the world are covered in desert while other parts are covered in beaches with coconut trees. And in the same way, some decisions in business feel like paradise, and others feel like a sweltering desert. 9. Introducing HanafundMe.com: the Crowdfunding Platform for Women Starting up business, if you are cash strapped, can be pretty tough. It is still workable, but the journey is longer. Having extra funds helps you sustain your business operations and makes it easier to scale for growth. 10. How I Learned to Stop Worrying and Love Deepfakes How deepfakes are becoming the new norm in video creation. 11. Australian Share Market Today all Ordinaries Some of you must have a range of indices being published on the bulletin and newspapers to help investors in making decisions. While some still cannot wrap their heads around the strange list of numbers that are being read on TV. Whatever the category of people you belong, it is important to understand what it is, how it works and how vital it is for your investment and management decisions. Thus, Ezzat Daniel Nesseim is here to walk you through what the Australian share market All ordinaries is all about. Read on! 12. 7 Giant Businesses That Started in Garages and Basements When we think of the world's most successful companies, we think about large offices and employees that were there from the very beginning. In fact, many companies started their business in the founder's bedroom or garage. 13. 7 Things Tech Entrepreneurs Should Know Before Starting a Business To start your own business or a startup you don’t need to have a degree in business specialization or business experience. All you need is to know how business works and do proper business planning. 14. Common Sense for Companies During The COVID-19 Pandemic Coronavirus outbreak has been upgraded to a pandemic. Everyone is trying to adjust with the new normal; enterprises have gone remote, and the search rankings of websites are decreasing on Google. The only trending keyword is coronavirus these days. 15. Why Digital marketing is Important for Startups? Startups face many challenges in building up a reputation for themselves in the market. They have to compete with already established businesses, which are not an easy task at all. The marketing strategies play a vital role in their success. Digital marketing will be an essential tool for Startups' success. 16. A Dynamic, Sustainable Business Model for Old WeWork It is not erratic to say that we have witnessed one of the major value destructing events in recent history with WeWork IPO fall out. The decimated value, in this case, an estimated $35 Billion is comparable to the value lost in the Enron scandal. 17. Why Your Business Requires Data Driven Growth-Marketing? Need rapid surge in digital marketing? Entrepreneur and agile startups can now easily reach their target audience due to data driven growth-marketing analytics. 18. No Brown M&Ms: The Van Halen Growth Hack For Getting Better Customers The Pareto Principle—known also as the 80/20 rule (and the law of the vital few) —states that for many events, roughly 80% of the effects come from 20% of the causes. 19. How to Choose the Best Apps for Your Business Key strategies to pick the best apps for your business 20. The Types and Benefits Of Cloud Computing In this article, we discuss the options available for businesses to make the correct choice in terms of cloud computing to complement a business' needs. 21. Using Data Analytics for Unhindered Business Growth Every business, regardless of the size and spread, requires data analytics support to thrive. These Top Data Analytics Trends will help you grow your business. 22. How I can Save my Insurance Firm During Disaster? Natural disasters are unpredictable that has the ability to destruct the
globe entirely. It has so much force that even giant construction can
get into the ground in seconds, imagine where humans would go. In
such scenarios, one should stay full secure but preparedness is the
only way to combat a natural disaster. 23. Everything That Startups Do Wrong: A Content Marketer’s Perspective I have around a decade of experience in content and marketing. My first job was in the editorial department of a print publication around ten years ago in Bucharest, Romania, when the digital landscape the way we know it today was almost non-existing. Today, I work as a content marketer for a tech start-up in Singapore, which is often referred to as the Silicon Valley hub of APAC. 24. 8 Lessons Product Managers Need to Learn From Clayton Christensen Clayton Christensen is one of the greatest business minds of our time. His recent passing caused me to reflect on all I learned from him. His life was dedicated to his family, his faith, and the theories he taught. He personified servant leadership. 25. 8 Ways Startups Are Changing The Way Businesses Work The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. 26. What Is Miconex? Everything You Need to Know Because the gift cards can only be used in these places, it incentivizes residents to support their local businesses. 27. From Mad Scientist To Bruce Wayne: A Founder's Fight To Protect The Mind MUD\WTR is a disruptor in the anti-caffeine and pro-mushroom movement. An underdog up against significant dominance and entrenched cultural norms. 28. How to Start, Run and Sell Your Billion-dollar Business Timeless advice to profit from your passions, capitalize on your ideas and become a better human being. 29. How You Can Easily Identify a B2B Decision-Maker The process of B2B sales is usually complex and involves up to 10 stakeholders. Mind that these stakeholders don’t share a single point of view, so it takes enough hot air to run a small city before a decision is reached and the deal is closed. 30. Is Perfection An Unreasonable Benchmark? Before I started turning this question over in my mind, I decided to do something I used to do while preparing for debates when I was in school: I Googled the exact meaning of the word. 31. Top Tips to Grow Your Electrical Contracting Business As an electrical contractor and business owner, you want your electrical business to be as successful and lucrative as possible—and that means leveraging different strategies to connect with potential customers, get the word out about your company, and drive business growth. 32. Why You Should Focus on Value and Not on Busy Work Stop with the busy work, and focus on the value drivers. When business or life are not going well, people often look for anything to do. Doing something may make you feel better, but doing the wrong thing won’t help you, and it can even cause harm. 33. Why Your Company Should Be Listed in a B2B Marketplace? Entrepreneurs looking for ways to grow their business can start by selling on e-commerce platforms. For many, online marketplaces are an untapped opportunity as they provide easy access to large new audience. 34. CXOs Need to Intervene in the World of Mobile App Testing Instead of following the predefined procedure for mobile app testing. Here are top highlight points CXOs need to take into consideration to get better results. 35. Why Hiring Globally Diverse Talent Will Make You More Likely to Succeed A 2018 study by BCG found that companies with diverse management teams generate 19% more revenue through innovation than management teams with below-average diversity scores. 36. Innovative Business Tactics To Help You Pivot During The Second-Order Effects Of COVID-19 Business ideas are emerging as silver linings of the second-order effects of COVID-19. You can update delivery services, access eCommerce, or do other tactics. 37. Do You Need To Upgrade Your Python 2.x code to Python 3.x? By now we’re sure that you’ve heard that the Python programming language is undergoing some big changes. 38. Reducing Your Exploration Costs Exploration versus exploitation is a topic that merits its own study in the field of AI and reinforcement learning. But it is far more than that. We consider this tradeoff every day in our lives, influencing every decision we make. 39. 8-Ways Data Mining Can Improve your Business If your company is trying to make sense of the customer data, here’s a not-so-surprising fact for you. You aren’t alone. Far too many companies want to understand data and gain an in-depth insight into the information they are sitting on. Let’s be clear that today, the success of a business lies in how efficient their data mining process is. Their expertise to process the available data as this can help them to decipher age-old questions that make or break them: 40. Why Do Most Startups Die Before Taking Off? Going by the current market scenario, most of the startups fail to achieve progression even before reaching their maximum potential. And those who achieve success are the ones who have full proof plans, financial backups and thorough strategies to fuel their ambitions regarding their businesses. 41. How To Build a Comprehensive Cybersecurity Strategy Is your business equipped to take on the escalating security threats of the digital age? If not, then a smart strategy is needed. Recent reports state that half of the businesses in the United States have reported a data breach. 42. How to Generate New Software Startup Ideas Ideas are responsible for the progression and prosperity of humans, without them we would still be living in prehistoric times. People spend most of the day work, smartphones when we’re out and about, and tablets and PCs at home. Congratulations to the thousands of software companies that have already helped to make history. Numerous software ideas have been made for people to choose the one with benefits to them. 43. 4 Simple Ways to Diversify Your Income and Make More Money Online Four ways you can make money from home by following your passions, using the internet and your imagination. Free or cheap real estate strategy? 44. SaaS Sales Guide: How to Close Deals Despite the Pandemic We haven’t even seen the end of the first quarter, yet our yearly plans need to be built from scratch. Forget about your brilliant business plan for 2020. The economy and market rules have completely changed, and you need to adapt if you want your business to see the end of this crisis. 45. Business Process Standardization for those who are not in the Fortune 500 ... yet It’s always easier to start working with new clients when the interaction stages are unified and regulated. Check our an alternative view on the business processes standardization/reglamentation in small and middle-sized advertising agencies. 46. 5 Tips to Apply IoT to Your Business You're probably already using IoT devices in your home and even experiencing their benefits on a daily basis. But what about your business? 47. Leveraging a Tech Business Model Framework for Business Success A framework to build a viable tech business model, technological model, and financial model. 48. How ERP Bridge Can Push Your Business To The Next Level Running a business can be a major headache. After all, you’re required to juggle multiple tasks simultaneously. This can make your job significantly difficult. If you’re not careful, you’re going to find yourself overwhelmed with your daily duties. 49. Is Perfection An Unreasonable Benchmark? Before I started turning this question over in my mind, I decided to do something I used to do while preparing for debates when I was in school: I Googled the exact meaning of the word. 50. Who Needs a Seat at The Table For Your Enterprise Blockchain Company? Do you have the right stakeholders at the table to begin having important conversations and contributing to key decisions? 51. Business Lessons From The AOL Deal That Made Google A Tech Giant May 1st, 2002, AOL at the time known as America Online announced a deal with Google. That deal was crucial and one of those that made Google the tech giant it is today. Would Google had lost that deal chances are it would have never become the monopolist we know today. 52. The Trials, Tribulations, and Triumphs of Digital Transformation The slow death of the old ways 53. How to Generate Leads in B2B Hello and welcome to the overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. 54. How To Sustain Your Business In The Post-Pandemic World I decided to cover today the concept of how to push your business in the post-pandemic world since I think it is more than ever a tragic and unprecedented situation that we are in today. 55. How Do You Define Business Model Innovation? In 2020, all competitive companies are in a state of constant business transformation. That’s just a fact : those that do not evolve are made redundant by stronger, more agile competitors. And so, mediocre companies update their products and services. Good companies update their processes, too. Great companies, meanwhile, update their business models. 56. 3 Common Mistakes Startups Make When Building a Website What every startup really needs is a quality, clean, easy-to-navigate website. 57. How Three Guys Turned A Simple Idea into The Fastest Growing Backyard Sport on The Planet When you think of the entrepreneurial qualities that go into building a successful business, what comes to mind? Most people will say it takes expert levels of 58. How to Choose the Best Apps for Your Business Key strategies to pick the best apps for your business 59. Why Companies Need to Adopt Agile Working Spaces Adopting an agile working environment will allow companies to stay flexible and competitive by improving the office environment so that employees work better. 60. Mergers, Acquisitions and New Markets… “There was no such thing as a fair fight. All vulnerabilities must be exploited.” — Cary Caffrey 61. How Technological Amalgamation With Business Pays Off in Direct Sales Industry Technology is impacting all major industries, both positively and negatively. Understand how beneficially the technology recasts the direct selling industry. 62. The Old 1-5 Star User Review Process is Being Transformed for Better Customer Experience Image - Pixabay 63. Business Lessons To Learn From The Apple-Next Deal It was the year 1997. Apple was experiencing a sharp sales decline. 64. Wearable Tech Gadgets Can Boost Our Productivity You’ll agree with me that prioritizing your tasks and events helps you to stay productive. 65. 5 Ways to Reach New Audiences With a Rebrand In business, as in life, change is the new normal—and it’s vital that your brand is able to keep up with the evolving needs of consumers, especially those who are new to or unfamiliar with your business. If you’re struggling to keep up and reach new audiences, rebranding can be the answer. 66. What Is Strategic Performance And How Did It Evolve Have you wondered why despite huge investments most of the businesses tend to fail? Yes, I am sure you have. And yet there are some that are able to scale heights, without much investments… 67. Design Thinking as a Practice for Business Innovation & Breakthrough There's no denying that Design Thinking is the way of the future. Applying this approach to a strategy and Innovation, brands can completely satisfy the needs of customers. To stay on the top, they should realize the significance of design for product success rates and have a clear understanding of a Design Thinking method. 68. How Small Businesses can Utilize Micro Influencers for Success Brands no longer promote their products. Instead, they have an army of influencers or customers who do it for them. This is where they let the product users speak for them. And it is advantageous. Since the brand doesn’t do the work of promoting itself, they get more conversions and sales as a result of other people’s promotions. 69. 4 Business Trends: 2020 Edition Let's look at important trends happening in the business world, that have the potential to affect and reshape current industries. 70. The Secret Mindset of the successful Entrepreneurs Successful entrepreneurs learn to seize opportunities as they arise, avoid pitfalls along the way, and engage employees to achieve their business goals. 71. How I Got 40 Paying Customers in 6 Months With 0 Dollars Spent On Marketing Launching and growing a business has never been an easy task for anybody, we all have our strengths and our weaknesses. Discover how I went from zero to more than 40 paid customers without sales or marketing skills. Thank you for checking out the 71 most read stories about Business Strategies on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

71 Stories To Learn About Business Strategies

SOARING

It’s always easier to start working with new clients when the interaction stages are unified and regulated. Check our an alternative view on the business processes standardization/reglamentation in small and middle-sized advertising agencies. A light version of the process-driven approach to management Any digital agency seeking to attract new customers should allocate enough resources to complete the taken orders, and a scalable business model helps to match the amount of the resource to the volume of the task. If you focus on the mass market and want to get diverse orders, an important step in the business model development will be the processes regulation. Quite a touch of theory to start with A process-driven approach to company management is authority and responsibility delegation through BP. A business process is a sustainable (repetitive) activity that converts resources (so-called inputs) into results (so-called outputs). Everything that happens in the business — selling goods, hiring new employees, preparing quarterly reports — is considered as a BP that has an owner and participants. The owner is responsible for the result, and the participants perform a sequence of regulated actions — the process stages. Special methodologies and standards (e.g. UML, BPMN) are used to identify and describe these steps. Ideally, the reglamentation should cover all BPs in the Agency, and each process should have a regulation drawn up according to all the rules. This will save a lot of problems when replacing staff and improve the services cost and price calculation. But in reality, full reglamentation requires a huge amount of time and labor of competent professionals, backbreaking on the early stages of the company's life. Therefore, it’s better not to pursue the ideal, but to act within your capabilities. Process standardization plan Traditionally, the BP description begins with marking its boundaries and defining stages (operations or subprocesses). Then appointing members and defining their roles. We propose to do the opposite. Step 1. Defining roles In a growing Agency, the employees' roles and responsibilities overlap nearly always. It’s interfering the BP standardization. For example, if the strategy approval for the client is done by all three of a marketer, a visual artist, and a web designer, it is not clear whose work to take as the process basis. Therefore, you should start by clarifying the duties of each position. Three main points to keep in mind: Every BP needs an owner. The one who sets deadlines, approves campaign settings, presents results to the client, that is, takes responsibility for the result of a particular work. Roles do not intersect. The contextual advertising specialist does only his job, the same with the copywriter, etc. Roles cover all processes. There are no tasks with undefined executor. The last two items conform to the (mutually exclusive, collectively exhaustive) principle, developed by McKinsey & Company consulting firm. MECE Step 2. Defining processes A big mistake in the BP reglamentation is trying to model them in the desired, standard form, forgetting about you operate in the conditions of limited resources. Instead, it is necessary to study the real sequence of actions of employees and capture it. It is convenient to represent such sequences in the form of block schemas. For example, let's take the "targeted advertising setup" process and present it schematically: Blocks represent individual actions or sub-processes. The main thing is that each of them has an executor, and the whole BP ends with a specific result. If you find that a process contains too many feedback loops, or if two artists frequently replace each other, it's probably best to get rid of a few steps. Describing BPs, it is not necessary to structure all the agency’s activities. Prioritize and act consistently. It makes sense to start with tasks that: relate to core business activities and directly affect income are based on customer interaction include more routine than creative operations Thus, if you are initially a contextual ads agency, priority will be given to such business processes as "developing a strategy for search engines", "setting up contextual advertising". It’s great if over time you standardize some other BPs too, but even this small step will help to reach a new level of company development. Step 3. Documenting processes We have reached the heart of standardization — the BPs formalization in the form of documents. At this stage, it is important to strike a balance between technical accuracy and simplicity for those who will use them in their work. You can consolidate the processes in the form of: diagrams working regulations software templates It is better to have all three types of documents, as they are used for different purposes. Diagrams The block-schema in only a draft to visualize the BPs. To make a graphic representation comprehensive, simple and understandable to any user it’s better to use the standard notations. For example, IDEF3 process documentation standard. External diagrams created with IDEF3 may look like this: They are composed of the following elements: Unit of Behavior (UOB) boxes Arrows/links between them Intersections (merging/branching boxes) Reference objects And other elements, more details you can find . As an alternative, it is convenient to use the notation standard. here BPMN 2.0 Diagrams will be useful for you to quickly introduce the general structure of work in the agency to employees and managers. Also, visual representation helps to find opportunities for optimization. Working regulations It’s useful to put complex BPs in the form of separate implementation schedules and to include simple processes in the unit provisions or individual job descriptions. Diagrams will serve as a good application here. In these documents, the elements of visual models are verbally described in detail. This formalization helps in resolving disputes and is used to control the employees’ work. A fragment of the regulation may look like this: The BPs document template is available . here Software templates The process-driven approach involves the use of project management software. The things as, Jira, Asana, Trello allows you creating tasks, assign workers and deadlines in a single workspace. All BPs participants see the project status, responsible persons of each step, how much is done at the moment. In these services, you don’t have to create new projects from scratch. It’s enough to prepare a task tree template once and adjust terms and descriptions. For example, templates in Trello look like . this Such samples are another way to formalize business-processes. The purpose of using templates is extremely practical: they save time on preparation for work with a new client. For us, at Proofy, Trello is a kind of classy tool whether we perform or arrange a party for our employees. bulk email verification service What next BPs reglamentation simplifies the employees work at all levels — from specialists to managers. Knowing what operations the process consists of, how much time they require for implementation, it is easy to calculate the cost of its accomplishment. For an Agency that focuses on the mass market, it is the basis for pricing. Clients come from different industries and with different goals, but if the work plan is broken down into a series of clear formalized steps with a known price, the risk of disputes is minimal. Established BPs should follow the rules, but they should not be applied with no thinking. Regular monitoring of both individual operations and processes will help to find the optimization points and opportunities for further development of the entire business model. BTW, great news here ― using the promo-code PRFLS40SP you can get 40% (!) discount for our services. Proofy.io -- is a bulk email verification service with 98.5 % accuracy. Author Roman Onischuk - Digital marketer with 3+ years experience, email marketer,  content marketer, marketing manager at Proofy.io. Linkedin Website Blog Bulk email verification service

Business Process Standardization for those who are not in the Fortune 500 ... yet

SEC v. Binance Court Filing, retrieved on June 5, 2023 is part of . You can jump to any part in this filing . This is part 15 of 69. HackerNoon’s Legal PDF Series here BACKGROUND II. BACKGROUND ON CRYPTO ASSETS AND CRYPTO TRADING PLATFORMS E. The DAO Report 78. On July 25, 2017, the SEC issued the (the “DAO Report”), advising “those who would use … distributed ledger or blockchain-enabled means for capital raising[] to take appropriate steps to ensure compliance with the U.S. federal securities laws,” and finding that the offerings of certain crypto assets identified therein were offerings of securities. 79. The DAO Report also advised that “any entity or person engaging in the activities of an exchange must register as a national securities exchange or operate pursuant to an exemption from such registration” and “stress[ed] the obligation to comply with the registration provisions of the federal securities laws with respect to products and platforms involving emerging technologies and new investor interfaces.” The DAO Report also found that the trading platforms at issue therein “provided users with an electronic system that matched orders from multiple parties to buy and sell [certain crypto asset securities] for execution based on nondiscretionary methods” and therefore “appear to have satisfied the criteria” for being an exchange under the Exchange Act. Report of Investigation Pursuant to Section 21(a) of the Securities Exchange Act of 1934: The DAO Continue Reading . Here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case 1:23-cv-01599 retrieved on September 6, 2023, from is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. docdroid.net

The DAO Report: SEC's Landmark Ruling on Crypto Assets and Trading Platforms

DAO রিপোর্ট: ক্রিপ্টো সম্পদ এবং ট্রেডিং প্ল্যাটফর্মের উপর SEC এর ল্যান্ডমার্ক রুলিং

Der DAO-Bericht: Das wegweisende Urteil der SEC zu Krypto-Assets und Handelsplattformen

El informe DAO: fallo histórico de la SEC sobre criptoactivos y plataformas comerciales

Le rapport DAO : décision historique de la SEC sur les actifs cryptographiques et les plateformes de négociation

डीएओ रिपोर्ट: क्रिप्टो एसेट्स और ट्रेडिंग प्लेटफॉर्म पर एसईसी का ऐतिहासिक फैसला

DAOレポート：暗号資産と取引プラットフォームに関するSECの画期的な判決

DAO 보고서: 암호화폐 자산 및 거래 플랫폼에 대한 SEC의 획기적인 판결

O Relatório DAO: Decisão histórica da SEC sobre ativos criptográficos e plataformas de negociação

Отчет DAO: знаковое решение SEC в отношении криптоактивов и торговых платформ

DAO Raporu: SEC'in Kripto Varlıklar ve Ticaret Platformlarına İlişkin Dönüm Noktası Kararı

Báo cáo DAO: Phán quyết mang tính bước ngoặt của SEC về tài sản tiền điện tử và nền tảng giao dịch

DAO 报告：SEC 对加密资产和交易平台的里程碑式裁决

Following our ’ ranking, just got a major upgrade, all in service of representing your company’s internet footprint as accurately as possible on our news database of 11,000+ top tech companies in the world! Tech Companies HackerNoon’s Tech Companies News Pages Let’s dive into it. The New(er) Evergreen Pages If you visit , you’ll see four main pages: home, news, about, and blog: https://hackernoon.com/company/hackernoon features a logo, name, slogan, email, employee numbers, funding date, ranking, and description. It also includes a graphic of the company’s ranking and stock price (for public companies). The HomePage Scroll down for a list of similarly ranked companies ( ), brand mentions in HackerNoon stories, and a company wiki. with option to hide list reserved for Premium Brands only The company ranking’s top variable is interest from HackerNoon readers. To improve your ranking, direct more traffic to your evergreen page or write more stories on HackerNoon and boost both your content and your page. exhibits all stories that mention the company and presents a related companies’ listicle. Here’s what it looks like: The News page will lead you to the company’s wiki, which has all the essential info about the foundation and story of the brand, and the blog button will direct you to the brand’s profile page. Check out to fully grasp our updates. The About page Microsoft's page currently is reserved for our , who hosts their blogs on HackerNoon; and for Premium brands, who can link any external blog post to this section. (See more about Unlocking Evergreen Premium below) The Blog page business blogging customers In the future, primary brand profile pages, such as , will be replaced with Tech Company News pages as the primary business page (such as ). The collection of stories by the business will still be available as [company name] blog. this one this one Get Full Control Over Your Evergreen Pages How To Find Your Evergreen Page Congrats - if you are one of the 11,000 companies (thanks to ) that currently have an evergreen page built for you! Startups of the Year You can simply search for your company’s name or url in our search bar at the top left corner of every page. Or type your company’s name in the wide search bar of this page which ranks the top companies: hackernoon.com/companies Don’t see an Evergreen Page of your own? Apply via this form . here How To Claim Your Existing Evergreen Page To Claim an existing Evergreen Page, you need to have a company email that matches exactly with the domain of that company. For example, awesomehacker@hackernoon.com will be able to claim our page, HackerNoon. Then, click the yellow button on your page ⬇️ A pop-up will show on your screen asking you to: Select automatic claim: login/sign up to HackerNoon with an email matching the company’s URL Submit for review: login with any email and go through an editorial review of your claim. This is reserved for PR agencies that represent companies, or companies with different subsidiaries/parent companies. Here’s a preview of the overlay: You’ll need to be logged in to claim the page and only after your page has been claimed can you make changes to its content. ! Get your Tech Company News page today How to Update Your Evergreen Pages Once you claim your Tech Company News page, here’s what you’ll be able to edit (click on the “edit” button on the top right) edit your company name, description, wiki, website, employee number, and expertise here. About: add all your links - HackerNoon, LinkedIn, Facebook, GitHub, Twitter, YouTube and Instagram. Socials: add your company logo and ( ) . Images: for Premium Brands only a video header pick the top 6 stories that accurately represent your brand. HackerNoon Stories: curate which news you’d like to be shown on your profile. Web Articles (reserved for Premium Brands Only): See some examples of companies with very comprehensive internet presence here: https://hackernoon.com/company/minio?embedable=true https://hackernoon.com/company/microsoft?embedable=true https://hackernoon.com/company/harperdb?embedable=true How to Unlock Premium Features Loving your (already awesome) Evergreen Pages? Sweet! Why not unlock for even more premium features 😉 To preview Premium features as are on your Evergreen Pages, Click the “Show Upgrades” button on top right, and you’ll see ability to: Add A wide video banner Hide Competitor List Add non-HackerNoon links via the Web Articles section Link either your HackerNoon Blog or your corporate Blog via the Blog Section Premium features are all about control, so you can capture your company details and comprehensive presence on the interwebs. There are several ways they could make your company better, but we want to focus specifically on your ability to curate your 6 best articles around the web, as demonstrated below: As seen above, you can: Add an article with header image, title, published date, author, and URL Arranged your article in order by deleting/adding new ones Have total control over the top 6 most important links about your company The left column, in the Evergreen Premium example, is full of your company stories on HackerNoon, when/if your company name is mentioned. The best way to take advantage of this automatic feature, is of course, our . Or, if you are not interested in telling your own story and would rather the community talk about you instead, you might wanna check our . Business Blogging our Writing Contests Until next time, please enjoy your brand new curated Evergreen pages, if you have one, or apply for one , if you don’t! here

How to Find, Claim, Edit, and Upgrade Your Evergreen Tech Company News Page

আপনার চিরসবুজ টেক কোম্পানির সংবাদ পৃষ্ঠা কীভাবে সন্ধান করবেন, দাবি করবেন, সম্পাদনা করবেন এবং আপগ্রেড করবেন

So finden, beanspruchen, bearbeiten und aktualisieren Sie Ihre Evergreen Tech Company-Newsseite

Cómo encontrar, reclamar, editar y actualizar la página de noticias de su empresa Evergreen Tech

Comment trouver, réclamer, modifier et mettre à niveau la page d'actualités de votre entreprise Evergreen Tech

अपने सदाबहार टेक कंपनी समाचार पृष्ठ को कैसे खोजें, दावा करें, संपादित करें और अपग्रेड करें

Evergreen Tech Company ニュース ページを検索、請求、編集、アップグレードする方法

Evergreen Tech Company 뉴스 페이지를 찾고, 청구하고, 편집하고, 업그레이드하는 방법

Como encontrar, reivindicar, editar e atualizar a página de notícias da sua Evergreen Tech Company

Как найти, заявить права, отредактировать и обновить страницу новостей вашей компании Evergreen Tech

Evergreen Teknoloji Şirketi Haber Sayfanızı Nasıl Bulunur, Talep Edilir, Düzenlenir ve Yükseltilir

Cách tìm, xác nhận quyền sở hữu, chỉnh sửa và nâng cấp Trang tin tức về công ty công nghệ Evergreen của bạn

如何查找、认领、编辑和升级您的常青科技公司新闻页面

REKLA.ME

rekla.me

-- employees

Since n.d.

COMPANY RANKING

REKLA.ME

EVERGREEN INDEX #9129

Representing this company? Click here to claim and customize this page!

Rekla.Me WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

REKLA.ME

rekla.me

-- employees

Since n.d.

COMPANY RANKING

REKLA.ME

EVERGREEN INDEX #9129

RELATED COMPANIESRANK

STORIES ABOUT REKLA.ME

Representing this company? Click here to claim and customize this page!

Rekla.Me WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!