With inclusion at the center of their research, three College of Computing faculty members earned one of the top honors Google awards for academic researchers.

Three Computing Faculty Receive Google Awards for Inclusion Research

Taylor Swift and Brittany Mahomes, the wife of NFL player Patrick Mahomes, have developed a close friendship of late, one which has been well-documented on social media. They have

Fans think Brittany Mahomes will sell the cardigan she was gifted by Taylor Swift on Poshmark

Australian users of resale platform Poshmark have been left stunned by the company’s decision to close its local operations next week, with sellers telling SmartCompany they say was too little notice.

Posts tagged "why is Poshmark closing"

As mentioned earlier, fans of the NFL and Taylor Swift have taken notice of the singer's friendship with Brittany Mahomes, the wife of NFL player Patrick Mahomes. The two were seen cheering for the Kansas City Chiefs together and even had a unique handshake after a touchdown.

Taylor Swift's $70 limited-edition gift for Brittany Mahomes invites accusations from fans

Posts tagged "is Poshmark closing"

Posts tagged "Poshmark sellers"

One of the best platforms to sell clothing on is Poshmark. If you’re not listing items on the site, you are missing out on some potential sales. Poshmark allows customers to create a revolving closet by allowing them to sell their gently used clothing and accessories.

17 Brands To Flip on Poshmark

If you don’t want to put your stuff up for sale on Facebook Marketplace or Craigslist, and if you don’t want to go to the trouble of taking photos for

What the Tech: Ways to make extra money ahead of the holidays

Everyone would like to earn a little extra money for the holidays. If you don’t want to put your stuff up for sale on Facebook Marketplace or Craigslist and if

What The Tech: Extra Money For the Holidays

If you're trying to clear out your closet before the new year or add some money to your shopping budget before the holidays, you might consider selling used stuff to bring in additional income.

Best Apps for Buying and Selling Used Stuff

Poshmark

poshmark

Online review trends are urging businesses to pay attention to the opinions and feedback of their customers expressed on the Internet. Consumers don't want to trash-talk your business or destroy your career. They just need to be heard. Buyers expect an acceptable customer experience when they do business with you. And when they don't get it, they warn others away, like the who left a review stating: Poshmark user I wish someone had written this for me as I would've never moved forward with purchasing something from them…They did nothing to try and help me or keep me as a customer. Online review trends are showing that customers are often taking to negative reviews as a means of last resort. They try contacting the company first, but when they can't reach or find a reasonable solution with the customer management team, consumers take their complaints online as a means of trying to right what they feel is wrong. Companies are in a great place to strengthen bonds with customers and attract new ones, but only if they are willing to learn from the online review trends and statistics. Create Your Company's Response Policy Before you can truly create positive customer experiences, you need to decide what you want that experience to look like. What is your response policy? What industry best practices match your company's brand and vision? Determine the various channels through which customers can engage with your team members. Then, train your staff on the methodology you determined your company will project. Train all of your employees on essential communication and customer experience management. As a bonus, aligning your vision, brand, and customer experience policy will reinforce the expectations for how everyone in your company treats your customers and each other. After all, it's not just customers reading reviews. of employees and job seekers research business reviews to determine if your company is worthy of an application when you're hiring. 86% Publicly Engage With Customers Rather disturbingly, a recent online review survey found that of survey respondents were threatened by a company to delete a negative review the customers had posted online. Obviously, starting a conversation to threaten customers is a bad strategy, but responding to their reviews in the right way is a terrific opportunity to grow your business. 14.8% About of customers are likely to leave a positive review if your business goes above and beyond in customer service. Also, consumers tend to leave favorable feedback detailing their interaction if they initially had a negative experience that was turned into a very positive one by the company. 81% But what if things didn’t go well in the initial transactions, and the consumer leaves a negative review about your company? Good news! Most of them are inclined to choose a business if they can see the owner has responded to all reviews. That means it’s time to put your new response policy to work! Publicly thank the customers who left positive reviews and invite them to shop with you again. Then, put on your courteous demeanor and address the negative reviews thoughtfully and tactfully. Remember that most customers have left negative feedback online, hoping it will reach your eyes and that you’ll help them resolve the issue that hasn’t yet been solved. That makes the strategy simple. Acknowledge the customer so they feel heard and offer to help them find a solution. Consider your response strategy and then provide a means to contact the right person in the right way for issue resolution. Even if the customer isn’t interested in a dialogue, everyone else can see that you listened to and positively engaged the reviewer. Keep Track of Trends Data should be driving your customer management strategies. Online review statistics should be easily compiled and used to benchmark and improve your approach to social media, online review boards, articles, and any other online source where customers may be talking about your company and trying to find some help. Fortunately, you don’t have to monitor the whole internet yourself to see every time your company is mentioned or a new review is posted. Various reputation management tools are available to simplify the process of addressing reviews and enhance the overall customer experience. Whether you use software or find in-house strategies to monitor customer reviews and responses, your best practice is to stay on top of feedback, have a plan to address it, and use every review to start a positive dialogue with customers.

Leveraging Online Review Trends to Create Enhanced Customer Experiences

Privacy-preserving, convenient, cost-effective shipping for creators and internet entrepreneurs Data privacy has garnered more interest than ever in the public consciousness over the past few years, particularly in light of the increasing number of data breaches that seem to occur on a near-weekly basis. This is unsurprising, as more and more of the world’s economic activity shifts online;¹ as new tools like Zoom, Substack, and Shopify enables an acceleration towards the very digital “Future of Work;” and as entrenched advertising business models (see Google, Facebook) feed on all this increasing online activity. This wave of new awareness around data privacy issues is apparent in plenty of recent polls and surveys. Pew states that “a majority of Americans report being concerned about the way their data is being used by companies (79%) or the government (64%)…70% of Americans say their personal data is less secure than it was five years ago.”² Cisco, in its 2019 Consumer Privacy Survey, reports that 84% of respondents care about privacy, while 48% care enough about it that they have already acted on that sentiment by switching companies or providers based on their data policies or data sharing practices.³ More recently, DuckDuckGo — the company behind the eponymous privacy-preserving search engine — conducted their own survey: According to the company’s market research, just about every demographic wants more data privacy: young, old, male, female, urban, rural. Public polling backs that up, though the results vary based on how the question is asked. One recent survey found that “93 percent of Americans would switch to a company that prioritizes data privacy if given the option.” Another reported that 57 percent of Americans would give up personalization in exchange for privacy.⁴ Individuals are starting to care about privacy enough to change their habits. And companies are noticing. For example, earlier this year, after an update to WhatsApp’s terms of use, Facebook announced its decision to fully enforce WhatsApp’s data policies, which give Facebook access to certain user account data, such as user contacts’ phone numbers. This sparked a major backlash among WhatsApp users, prompting many to flock over to privacy-focused messaging apps such as Signal. In light of this, Facebook pushed back the deadline for this change and eventually partly capitulated, allowing users to keep using WhatsApp without accepting the new terms of service past the new deadline. An even more prominent and consequential example is Apple’s recent pivot to privacy. Beyond calling privacy a “fundamental human right” and draping its marketing rhetoric in privacy-themed language, Apple’s iOS 14.5 software update for iPhones and iPads comes with a new feature called App Tracking Transparency. This feature allows users to opt-out of being tracked by particular apps when they are using other apps on their phone. It could, for example, limit Facebook’s ability to track user behavior when they are not using the Facebook app. With new expectations around a more privacy-preserving online experience, several companies have risen to meet the challenge: DuckDuckGo for search and browsing, Protonmail for encrypted email, for virtual private credit cards, Signal for messaging. And yet, to date, there has not been any effective tool for privacy-preserving mail. Privacy.com Introducing Sora — Address-less Shipping Today, we are super excited to unveil , an address-less tool focused on privacy, which enables individuals and businesses to send and receive packages without revealing their addresses. Sora shipping Why is this important? We feel strongly that online data privacy is both a fundamental right as well as a practical necessity, particularly as more and more of the world’s economy shifts online. While there are compelling solutions for privacy in purely online settings, there is a missing piece of the puzzle at the intersection between online and offline worlds, i.e. . Sora is that missing piece, and we think it can unlock a ton of for individuals as well as businesses. shipping use cases For Individuals: : with the proliferation of tools like Shopify and Stripe, as well as marketplaces like Etsy and Poshmark, it’s easier than ever to start a business out of your garage. Use Sora to send packages to your customers, or buy goods on C2C marketplaces without revealing your address. C2C Commerce : whether you are an Instagram influencer, an OnlyFans creator, a critic, or reviewer of goods, use Sora to accept merchandise and fan gifts directly at your home. Say goodbye to PO boxes! Creators & Creatives : Spam boxes for email are a godsend, gobbling up all our unsolicited emails. In the real world, however, there’s no equivalent, and it’s not uncommon to watch our mailboxes fill up with spam. With Sora, you can avoid having your address information fall in the hands of advertisers and filter through spam digitally before it ever lands in your mailbox. Spam Filtering For Businesses: : storing customer Personal Identifiable Information (PII) is a liability, and customers’ address data is particularly sensitive. With the number of data breaches averaging nearly 3 per day in the US alone — amounting to more than 100M personal records exposed, the costs of managing customer data are increasing manifold.⁵ In fact, IBM estimates the global cost of the average breach at $4.24M, with that number rising to $8.64M in the US.⁶ Use Sora to ship to your customers while managing their data securely. Reducing liability : say you’re a small business that relies on the confidentiality of your clients, or perhaps you’re a lawyer handling sensitive or incendiary information, use Sora to ensure confidentiality is conserved, both for your clients and yourself! Maintaining confidentiality Sora’s Private Beta Today we are officially launching our private Beta. To sign up, simply go to our website and click Sign Up in the top right. We are keeping our Beta capped at a limited number for now but hope to expand the list over the next few weeks as we continue to sort out bugs and kinks. In this first version of Sora, you’ll be able to: Receive packages from individuals and businesses without giving out your physical address Deny any packages you don’t want from within the app — no more real junk mail! Send packages to anyone in the US with just their email address. Best of all, all this is free as a recipient. And as the sender, you’ll benefit from discounted pricing, as Sora works with aggregators to get bulk discounts. The Beta features are deliberately limited, but very soon, you’ll be able to do much more, such as: Obtaining personalized private shipping links for Linktrees Allowlisting and Denylisting individual emails or even your whole address book Shipping with several different carriers, domestic and international Bulk shipping to your address book, Instagram followers, Facebook friends, and more Managing and updating multiple addresses and emails Direct integrations with popular eCommerce sites like Shopify, Etsy, Poshmark, and more We are super excited about the use cases that Sora can enable, and we want to build around real problems faced by real users. If you have any questions or feedback, please email us at . info@soramail.it Finally, please give us a follow on Medium and on Twitter at @SoraMailHQ! Also Published At: https://medium.com/@soramail/introducing-sora-addressless-shipping-4f08365e0fd9 Endnotes [1] See, for example, the major jump in US eCommerce penetration in 2020 to 35%, up from ~15% in the previous year. McKinsey, ”Five-Fifty: the quickening.” [2] Pew Research Center’s “Americans and Privacy” [3] Cisco, “2019 Consumer Privacy Survey” [4] Wired, “DuckDuckGo’s Quest to Prove Online Privacy Is Possible” [5] Statista, “US data breaches and exposed records.” [6] IBM, “Cost of a Data Breach Report 2021”

Sora Enables Shipping While Keeping Your Address Private

The fashion industry has seen some major shifts this past year due to the pandemic, and some things like the cancellation of New York Fashion Week left us questioning if this was the end of our fashion industry as we know it. While some are still mourning its death, others have taken this opportunity to rewrite the narrative. Many luxury fashion houses have taken big steps in this shift such as and Versace going digital at Milan fashion week. Gucci announcing that they are going seasonless This shift also allowed for the very first Crypto Fashion Week to be held this past February and it's unlike anything the fashion industry has seen before. The execution of Crypto Fashion Week Image via @stephyfung instagram The first official Crypto Fashion Week was presented in a collaboration between and . The event featured workshops and exhibitions and was a space for digital and fashion enthusiasts to collaborate. Universe Contemporary Expoblvd Through the technology of cryptocurrency, they ensured that the designers were compensated for their time and work. Additionally, they utilized blockchain technology which makes it difficult for hackers to steal or change the system. They addressed the issue of fast fashion companies stealing designs from small and BIPOC designers, and the use of the digital space can limit this from happening. A shift in how we do fashion During the last year or so, many of us have spent most of our time at home. Working or doing school from home. Often only having to dress from the waist up (if you know you know). Yet, fashion never stopped. Cottage core was trending last summer, and right now halter tops are in. Although we lost the need to go out and wear fashion, we did not stop practicing it. Creators of digital fashion claim that this is a response and a solution to the overconsumption of physical fashion “if you think about the ways that digital fashion can phase out production costs, save manufacturing costs, save landfill costs, and then if I’m wearing it just to show off on social to my friends or to show up in a video game, then it may as well be something digital because these environments are digital environments” says Lady Phe0nix one of the co-founders of Universe Contemporary and organizers of Crypto Fashion Week. Where does sustainability fit in? We are all familiar with the excessive wastefulness of the fashion industry. People are purchasing . on average 60% more garments now than they were 20 years ago, and 85% of all textiles are going to the landfill each year We desperately need a solution to fashion waste and digital fashion may just be the answer. Jules Dagonet who is the head of the school of fashion at the University of Creative Arts explains how digital fashion is divided into three streams: Virtual Fashion Gif via Dezeen Sometimes it can be difficult to disassociate materiality from fashion. How could a physical person wear digital clothing? Digital fashion house The Fabricant showcases the possibilities, one being their collaboration with footwear brand Buffalo London where they co-created and released 100 limited edition pairs of their digital fire shoes. Consumers are purchasing the right to the digital shoe “The edited image can be shared across social channels, allowing fashion lovers to show their style without a physical item being worn or physical interactions taking place”. While a physical pair of Buffalo London’s will cost you more than 200 USD, the digital shoes were only priced at 30 USD, this displays how digital fashion can also break down barriers of accessibility. E-commerce Online shopping has been steadily increasing over the past few years . With the convenience of one-day shipping and Apple pay, online shopping has never been easier and it is expected to continue to grow. accounting for 21.8% of all retail sales E-commerce has played a large role in the realm of reselling clothing with sites such as ThredUp and Poshmark. The need for more sustainability in the fashion industry has allowed for the market to thrive and it is forecasted to have an . reCommerce annual growth rate of 39% The digitalization of Production Image via Dezeen The most wasteful part of the fashion industry comes from the production side of the garments. One brand that has decided to tackle this issue head on is Tommy Hilfiger who are shifting their entire design process to a digital form. Sketching, sampling, and showrooms will all be done digitally in 3D design. The products will not become physical until they are either on the runway or purchased. This motivation comes from the want to decrease waste, save money, and increase speed of production to market. Although they are starting small, they hope to incorporate more digital streams into their business model over time with innovations such as augmented reality shop windows. The future of fashion and crypto The organizers of the first Crypto Fashion Week have high hopes for its future and what it could do for our fashion industry. Digital fashion creates a space where all are welcome to collaborate and participate, making space for those who may be marginalized. The hope is that technology will be more accessible and younger generations will be encouraged to understand fashion in a digital context on top of the physical. More fashion but less waste? Although digital fashion is still a new phenomenon, it is opening doors that were previously blocked by the need for materiality. Events like Crypto Fashion week showcase the extraordinary world of digital fashion and we encourage everyone to try it out! (Featured Image via Voguebusiness)

World's First Crypto-Fashion week: Recap And Analysis

Image via Voguebusiness The fashion industry has seen some major shifts this past year due to the pandemic, and some things like the cancellation of New York Fashion Week left us questioning if this was the end of our fashion industry as we know it. While some are still mourning its death, others have taken this opportunity to rewrite the narrative. Many luxury fashion houses have taken big steps in this shift such as and Versace going digital at Milan fashion week. This shift also allowed for to be held this past February and it's unlike anything the fashion industry has seen before. Gucci announcing that they are going seasonless the very first Crypto Fashion Week The execution of Crypto Fashion Week Image via @stephyfung instagram The first official Crypto Fashion Week was presented in a collaboration between Universe Contemporary and Expoblvd. The event featured workshops and exhibitions and was a space for digital and fashion enthusiasts to collaborate. Through the technology of cryptocurrency, they ensured that the designers were compensated for their time and work. Additionally, they utilized blockchain technology which makes it difficult for hackers to steal or change the system. They addressed the issue of fast fashion companies stealing designs from small and BIPOC designers, and the use of the digital space can limit this from happening. A shift in how we do fashion During the last year or so, many of us have spent most of our time at home. Working or doing school from home. Often only having to dress from the waist up (if you know you know). Yet, fashion never stopped. Cottage core was trending last summer, and right now halter tops are in. Although we lost the need to go out and wear fashion, we did not stop practicing it. Creators of digital fashion claim that this is a response and a solution to the overconsumption of physical fashion. “If you think about the ways that digital fashion can phase out production costs, save manufacturing costs, save landfill costs, and then if I’m wearing it just to show off on social to my friends or to show up in a video game, then it may as well be something digital because these environments are digital environments” says Lady Phe0nix one of the co-founders of Universe Contemporary and organizers of Crypto Fashion Week. Where does sustainability fit in? We are all familiar with the excessive wastefulness of the fashion industry. People are purchasing . We desperately need a solution to fashion waste and digital fashion may just be the answer. Jules Dagonet who is the head of the school of fashion at the University of Creative Arts explains how digital fashion is divided into three streams: on average 60% more garments now than they were 20 years ago, and 85% of all textiles are going to the landfill each year Virtual Fashion Gif via Dezeen Sometimes it can be difficult to disassociate materiality from fashion. How could a physical person wear digital clothing? Digital fashion house, The Fabricant, showcases the possibilities - one being their collaboration with footwear brand Buffalo London where they co-created and released 100 limited edition pairs of their digital fire shoes. Consumers are purchasing the right to the digital shoe. “The edited image can be shared across social channels, allowing fashion lovers to show their style without a physical item being worn or physical interactions taking place”. While a physical pair of Buffalo London’s will cost you more than 200 USD, the digital shoes were only priced at 30 USD, this displays how digital fashion can also break down barriers of accessibility. E-commerce Online shopping has been steadily increasing over the past few years . With the convenience of one-day shipping and Apple pay, online shopping has never been easier and it is expected to continue to grow. accounting for 21.8% of all retail sales E-commerce has played a large role in the realm of reselling clothing with sites such as ThredUp and Poshmark. The need for more sustainability in the fashion industry has allowed for the reCommerce market to thrive and it is forecasted to have an . annual growth rate of 39% The digitalization of Production Image via Dezeen The most wasteful part of the fashion industry comes from the production side of the garments. One brand that has decided to tackle this issue head-on is Tommy Hilfiger, which is shifting its entire design process to a digital form. Sketching, sampling, and showrooms will all be done digitally in 3D design. The products will not become physical until they are either on the runway or purchased. This motivation comes from the want to decrease waste, save money, and increase the speed of production to market. Although they are starting small, they hope to incorporate more digital streams into their business model over time with innovations such as augmented reality shop windows. The future of fashion and crypto The organizers of the first Crypto Fashion Week have high hopes for its future and what it could do for our fashion industry. Digital fashion creates a space where all are welcome to collaborate and participate, making space for those who may be marginalized. The hope is that technology will be more accessible and younger generations will be encouraged to understand fashion in a digital context on top of the physical. More fashion but less waste? Although digital fashion is still a new phenomenon, it is opening doors that were previously blocked by the need for materiality. Events like Crypto Fashion week showcase the extraordinary world of digital fashion and we encourage everyone to try it out!

The rise of Virtual Fashion and the very first Crypto-Fashion week

What is the Chicken & Egg Problem for startups? The core of business-related Chicken & Egg problem lays in a classical “ ” where you don’t know what came first. The Chicken & Egg problem is related to marketplaces mainly. Once you are developing such a platform you need to have sellers and buyers. Chicken or Egg As a business model it sounds really cool: gather commission - let just buyers buy and sellers sell. But it makes a big problem to launch. It is not so easy to attract a single type of user into the app, but with the marketplace, it makes x2 harder. Each side (user type) finds the platform useful only if there is another side on the platform. A good sample here is PS or X-Box, no-one would buy them if there are no games. So, let’s say you are launching a third type of console. You would need to show some games - attract developers to sell the console. But who of them would agree to have extra platform support with no users? That’s an endless discussion… So, how to solve the chicken and egg problem? Let’s check other company's experiences. Tactics to Learn You might think that the safest choice is to get sellers first. The main reason is that you will use ads by promising a huge demand jump once the customer DB is established. What is more, there is no need to pay sellers before there is any order. In case you have enough efforts you can provide them with a deposit to attract some good merchants and ask them for cross-promotion. So, you would be able to cover both merchants and promotion to attract more customers for your initial launch. - that’s our for you. Tactic #0 The chicken & Egg problem is the number one that is needed to be solved with marketplaces. This is super important for any technical partner to know, as they need to guide startups. So, we examined a list of well-known marketplaces' history and are pleased to share tactics that they did during their own way. So, how did Airbnb and Uber overcome the chicken or egg problem? Here are the tactics used by them and some other big startups: Tactic #1: Complicated feature first Once a single side reaches its top activity point, the other side (supply or demand) starts to grow organically. Sure, it depends on a market, it always hard to attract a single side, either supply or demand. The easiest way to sort out is just to gather analytics from your sales & onboarding. And sure, the hardest side provides much more value, once you get such users enough, the other would take x2-x10 easier to get on board. The great sample here is . Outdoorsy is the RV rental marketplace. Getting RV owners was the hardest side for them. Since they could convince suppliers to join the platform their demand came x5 cheaper & faster. That’s was a key point for Outdoorsy to become the online Mecca for mobile lodging. Outdoorsy Tactic #2: White Hot Center Find a small group in your community that cares the most about your idea - your marketplace. Once it is found, go after such users. You would need to stay tight to such a niche and repeat it till it scales. Samples: The first traction got with selling . had just email lists to own’s friends who were searching for a job and apartments for rent. Uber started its own campaign in San Francisco with luxury cars to rent. targeted urban female professionals in California. eBay Beanie Babies Craigslist Poshmark Tactic #3: Capitalise the most valuable side Pay cash to one of the sides which is most valuable to join your marketplace. A list of companies did it. gets to key cities and paid drivers (suppliers) to be in the app, so their riders (buyers) always had a car to book. paid gyms upfront to join their platform. covered a portion of the cost of genetic tests. Uber ClassPass Helix Tactic #4: Fake your supply size with the automatization Get as much data as possible from the web regarding your supply side. All this will give a vision of quite a big marketplace that has a lot of activity. This is quite a popular tactic, and here are some well-known companies who did that already. , , and collected data about local businesses, books, and job posting. All the data they put into their own platform. This gave their targeted audience a vision that a lot of good companies are placing jobs there and they need to try such a platform out. GoodReads Indeed Yelp Tactic #5: Fake your value You can try to create bots that will use other resources and grab users to your platform. Such tactics were used by . They created a bot that was purchasing stuff on eBay and asked to pay with Paypal. Sure, such a bot should behave as a human. Nevertheless, it worked. also used fake users to “plant” interesting questions and attract users into the platform. Paypal Reddit Tactic #6: Target & launch only 1 side as an email list. One of the easiest ways to launch a marketplace if your buyers would be sellers too. That’s how several well-known companies started their own way. started with a light version - an email list. The same tactics were used by , Craig had emails of friends and was selling them instruments. Later he proposed all subscribers to sell his own stuff within his list. Threadless Craigslist Tactic #7: Host Events Yes, scale events are a tough task. But they are quite effective at the very beginning. You can generate community, demonstrate activity, and provide your customers with real-time feedback. This works even better if it is powered up with social loudness. That’s what did. They hosted “Posh Parties” where guests could exchange fashion goods. It was a place where the app was presented and users could solidify their own new connections. The same tactics were used by Yelp in 2004. It was “Yelp Elite parties”. All Attendees received such a “badge” and went home as heavy reviewer members of the Yelp community. Poshmark Tactic #8: Build a SaaS tool for a single marketplace side. Such tactics provide you with time to attract another side. What is more, it locks the first one inside if you have real-time support and feedback gathering. That’s exactly what did . Once they launched a reservation side for customers, they had several managers on the backend side who were calling restaurants and were booking tables for users. Once it was booked, users received notifications. launched software for event planners and professionals to deal with billings, workflow, and proposals. And similar tactics were used by that allow reserving hairdressers. OpenTable Honeybook StyleSeat OpenTable was selling software to restaurants. They created a unique CRM and table management - the “ ” and used a subscription business model with them. So, the software was the main value for them. Electronic Reservation Book Sangeet Paul Choudary called their seeding strategy - . Chris Dixon called the same strategy - . Standalone Mode Single Player Mode Tactic #9: Provide with a software 3d party who can cover a second side The great sample here is . They build software for cell phone manufacturers that provided them with customers. Such a move pushed Android to cover a half (if not more) of mobile OS coverage and revenue. provided bands with free pre-setup profiles. In return, bands attracted their own fans to the platform. Android MySpace Tactic #10: Target on a single giant user for a supply or demand. One of the best samples we could find is . They targeted who becomes a big anchor for their demand-side. Once they partnered, Siemens starts to require its own vendors to use the Candex marketplace to be paid. Candex Siemens Tactic #11: Make a single side change behavior. One of the best samples here is . There were around 10 startups were trying to get to mobile payments. With such a competition, you need to be as fast as possible. So, Square made one single side - the merchant side and later supply-side changed their behavior. Meanwhile, the buyers were using their credit cards as usual, so there was no barrier to entry for them. Square Tactic #12: Make something free at once Quite a simple and popular tactics, something that cost money on your platform, at one time becomes free within a limited time period. A good sample here is that is a stock trading and investing platform. Initially, they launched with a commission. One day, they removed commission completely and made with such a move a great buzz. Now, the valuation is over $11.2b. The same move did with free music. made a free video and phone calls. Robinhood Napster Skype Tactic #13: Product first. Marketplace after The CRM tool was created by before launching the Force marketplace a year later. Initially, launched as a retailer before opening a well known marketplace. And more than 50% of transactions are coming from suppliers instead of warehouses. created 32 apps before launching the AppStore. Before opening a marketplace to sell software to HRs, were a SaaS tool with job posting. SalesForce Amazon Apple SmartRecruiters Tactics #14: Manually connect the two sides. Initially, team was dealing with orders manually: fulfilled the order, drove to shoe stored, bot them, and shipped them. Such a flow allowed them to polish out excellent initial transactions. Same did and - health insurance service. Zappos eToys Zenefits Tactics #15: Target on a niche where sellers are buyers too. Avoiding all together by building a one-side could be one more easy way to resolve The Chicken & Egg Problem. In this case, you can simply target all your resources in terms of both launch and promotion. That’s what Poshmark did. The majority of their buyers were selling fashion too. The same start was for . The value here that nearly every attracted customer doubles its own value as a “seller”, so as a “buyer". Match Similar strategy used and . But they made a huge leap by using TV advertising to reach first users: OLX Letgo We began with aggressive marketing on Oct. 17, 2015… and back then very few people were aware of Letgo,” he said. “Today, we have surpassed the 45 million downloads milestone a couple weeks ago and a third of all listings are sold. — Letgo founder Alec Oxenford to Forbes Tactics #16: Exclusive access Create a fear of missing out among the one side with a simple restriction and limited access. But it works only if you detected your niche and you have enough resources to create a buzz. Such a tactic would create a word of mouth and a participation will in your marketplace once the viral interest caught. But without strong background resources, such a tactic won’t work. Such tactics were used by , Gmail, and Mailbox. Gilt Tactic #17: Geo-location targeting Despite the fact of what marketplace your idea is related to, you always need to start local. Once you are launching it is much easier to target users in a particular city/state rather than the whole country or worldwide - you just won’t have enough resources to sort out the best approach to work with them. That’s what the majority of the profitable marketplace actually doing, here are our favorite samples: , Yelp, Craigslist. Lyft Tactic #18: Time constraint Make limited access to marketplace features. This would provide you with excitement and usage pikes in your analytics. We would suggest using such tactics once you have validated your idea already and have at least 1k users from each side. Such a feature can come within a new update and powered up with some media buzz. That’s what did. They allowed bidding only 1 hour in the evening - from 8-9 pm Pacific Time. The same was done by with to manufacture excitement. Tophatter Intermedia Labs HQ Trivia app Tactic #19: Demand Constraint A good sample here would be . They contained the supply down to a single coupon per day. Also, made all pricing within 5$ (Sure, later Fiverr used with sellers and called it ). The main idea is to focus on a single proposition as good as possible. It would give targeting audience a reason to join your marketplace. Groupon Fiverr Tactic #16 Fiverr Pro Tactic #20: Targeted Events (evaluation of Tactic #7 ) That’s what did. made app presentations in different cities to women’s communities and motivated them. After, she made another app presentation to male communities and showed a number of ladies that are already there. Tinder Whitney Wolfe Tactic #21: Parasitism + Tactic #4 Any approach is good if it works. created a script that scanned landlords on Craigslist and collected emails. The same automatized tool wrote an email about how cool the apartment is. Later, asked them to join Airbnb as it is easier to manage and pay there. Sure, Craigslist closed this backdoor later but the job was done all that time. Airbnb Tactic #22: Start as E-commerce with Drop-shipping It works the best if you have own goods to sell/rent. So you can polish out behaviour with users and later attract more merchants into the platform, just like did. They launched Ecommerce at first to sell own handcraft stuff, and later on were reaching other merchants to work on drop shipping model. Once they start getting profit they moved to a fully-featured Marketplace with a demand. Etsy Tactic #23: Acting as a producer You can act as a producer of your items. Shauna Mei's father was traveling around the world and was bringing different stuff from other countries. Each item had its backstory and this point Mei liked the most. Such a childhood story provided a great impetus to launched . The idea behind a luxury e-commerce marketplace is to share a story of how each item was created. What is more, Mei added a biography of the designers who worked on it. Such an approach attracted a list of creators that are offering unique items. AHAlife Tactic #24: Motivation tokens (Extra tactic) As a rule, the majority won’t join your platform till everyone is there. But you need to show an activity there. You can pay tokens to join your platform, you can pay with tokens for user activity, and much more. Capital Efficiency Despite the tactic you would choose or a mix of tactics, we believe there is three capital efficiency options: – If your targeting is providing value and solving pain points as OpenTable did and postponing the classical supply part there will be nearly no competition. Such strategies are designed for providing a low risk for suppliers to try out a service. Small Competition - Such services are higher friction to adopt. If the tool provides a critical operation of a business, it would be harder to leave a marketplace. If you are not sure what is the Churn, . Low Churn Rate check the details here - As rule marketplaces need liquidity on both sides to generate revenue. So, they need to spend more on marketing. The great solution made OpenTable and MindBody. They generate revenue from software tools even before they become a marketplace. What is more, OpenTable generates +50% of own revenue from subscription. Cash Flow Growth Amazon is another great sample. It started as a book retailer and you know where they are. So, they used the cash turnover to grow later on. In comparison with other big startups, Lyft & Uber needed hundreds of users and thousands of passengers to have value on the market. As you see, there are plenty of different strategies and it doesn't mean that the OpenTable strategy can work with Uber or Lyft. These startups had their own great solutions. Conclusion Despite the fact of how many tactics you would like to use in your strategy. We would suggest staying Lean and be concentrated on having a limited supply, features, etc. It is much more reasonable to invest in buzz and perfect single feature/sell process/etc. Having a lot of features and products can provide you with rare but different orders, and it would be difficult to keep both suppliers and buyers happy and, as a result, in it. In addition to all these tactics, feel free to check our Case Study of another kind-a “marketplace” that could get from a simple WhatsApp group up to fully custom system with $2m on sales. Nevertheless, the tactics above are just some points we found. Remember, you are limited just with your imagination. If you have any addition to the mentioned tactics, feel free to drop a line. p.s. We would highly appreciate your sharing 🤓 Previously published at https://www.urlaunched.com/blog/the-chicken-and-egg-problem

24 Tactics for Startups To Unveil The Chicken-and-Egg Dilemma

Selling on Depop can be your full-time job and produce fairly good money if you take it seriously. There are more than 18 million users on Depop (Ref: ). However, the vast majority of Depop sellers don't really take it seriously. They never try to go the extra mile to make it a real business. https://en.wikipedia.org/wiki/Depop This article is published by . It aims to be a comprehensive list of practical and actionable Depop tips to help you earn more money on Depop. DEBOB.CO If you are a serious Depop seller, you'll love this list of tips and strategies. Here are our 20 actionable tips for selling on Depop. Add more light to your photos Do try on Upload 4 photos for every item Take different types of photos Keep a consistent style Never use stock photos Write comprehensive description that includes all relevant keywords Use 5 relevant hashtags for every item Use a template for descriptions Refresh your listings regularly Post new items regularly Follow as many users as you can Ask for five star reviews Add an extra surprise Answer questions quickly Give buyers a discount on their next order Promote your shop on Instagram Source high-quality and well-priced items Become a Depop verified seller Accept payments in app Let's dive in. 1. Add more light to your photos Customers get the first impression of a product through your photos, which largely determine whether a customer will buy your product or not. So you definitely should put more effort to take great photos. There are many tips for taking great photos, and the most important one is to add more light to your photos! It's all about the windows and doors. Aim to take your photos near a window or glass door. In this case, you will get indirect natural light, which is ideal for your photos because the window (or glass door) acts like a huge softbox when light shines in. If you don't have enough natural light in your house or room, you might want to consider investing in a lighting kit. Here are three lighting kits recommended by some Depop top sellers ESDDI HPUSN RALENO If you plan on selling on Depop for a long run, it's definitely worth investing in a lighting kit. Another option is to shoot outdoors, where you will get plenty of natural light. Products in the following Depop stores are photographed outdoors. If you're thinking of shooting outdoors, you could learn a few things from them thankyoughost femmevtg closetbymaura d_railed hannahleeduggan jemsstash tay_mint dracthrifts 2. Do try on You definitely should do try on. Clothes, shoes, earrings, necklaces or other items, please do try them on if you could. This is the best way to show off your item. And it gives potential buyers a better idea of how it fits. As states: this article Model shots will make your item up to 60% more likely to sell. You don't have to show your face in your photos if this makes you feel uncomfortable. However, we would recommend you to do that because the potential buyers are more likely to be connected with you and want to buy your items if they know what you look like. In fact, there are many Depop top sellers showing their faces in their photos. That is not an accident. 3. Upload 4 photos for every item You can upload up to 4 photos for each item on Depop. It is highly recommended that you upload 4 photos for each item instead of 1 or 2. More photos can show more information about your items and give potential buyers a better idea of what they are about to buy. According to this , taking up to four photos instead of one can increase your chances of selling by 20%. Depop blog 4. Take different types of photos We recommend you to take different types of photos to fully show off how your item looks, fits and to show any tags or flaws it may have. Here are the three combinations we recommend: 1. One model shot (try it on) Two flat lays (show off the front and back of your item) One close-up (show any tags or flaws!) 2. Two model shots One flat lay One close-up (show any tags or flaws!) 3. One model shot One flat lay Two close-ups (show any tags or flaws!) Pro Tips: The first photo is the most important, so make sure it's the best of the 4 photos. It is highly recommended to use at least one model shot. This is the most successful style of photography on Depop. 5. Keep a consistent style Many Depop top sellers have a consistent look and feel to their shop. That's not an accident. It's branding. When you're taking photos, try to use consistent poses, backdrops, and lighting. This allows customers to get familiar with your store and style. They'll definitely remember your brand after seeing the same pattern over and over again! We highly recommend that you put some effort to pick an unique but simple background (or backdrop). This will make your item stand out from hundreds of ordinary photos, both in search results and in other people's feeds. 6. Never use stock photos Using stock photos is against Depop's terms of use, Depop don't allow you to do that. If you are reported using stock photos, Depop will remove your item. So, never take stock photos from other websites such as Amazon, eBay or Etsy etc. Just shoot your items by yourself, putting your unique ideas and creativity into your photos. 7. Write comprehensive description that includes all relevant keywords Description serves two purposes. First, it shows your item in greater detail to potential buyers to increase the chances of selling. Second, it provides keywords of your item to the Depop search engine so that your item shows up in relevant search results. Once you're clear on the purpose of your product description, you'll know how to optimize it. First, for potential buyers, you want to describe your item as comprehensively as possible, including but not limited to the following information: Brand and name Style and color Measurements (Chest, Waist, Length, Inseam, Rise, Hips, etc.) All the flaws of your item Put some effort to make your description more interesting and personal. Just like great photos, great description can also establish a connection between you and potential buyers. Second, for the Depop search engine, you want to put ALL relevant keywords in your description. When your potential buyer searches for a product she/he wants to buy, you definitely want your item to show up in the search results. So, make sure to include all the relevant keywords in your description. You can put the keywords in a paragraph or list them separately. The more relevant keywords in your description, the more likely your item will hit users' searches. Note: While you want to use as many keywords as possible, do make sure that those keywords are relevant to your item. Using irrelevant keywords can be very frustrating for buyers and will also lead to a rise in the number of disputes. 8. Use 5 relevant hashtags for every item You can use up to 5 hashtags for an item on Depop. Make sure you use all 5 hashtags to maximize your chances of showing up in search results when people search for products using hashtags. You could pick the 5 most relevant keywords as hashtags. Note that these 5 keywords can also be used in other paragraphs of the description, and we recommend doing so. 9. Use a template for descriptions If you spend some time studying the product descriptions written by Depop top sellers, you will find that many of them have their own templates. The advantage of using a template is that you don't have to worry about what to write every time you post a new item. Instead, you just need to fill the template with specific content. The screenshot below is a good template, and the description can be clearly divided into 4 parts: Several sentences describing your item The condition of your item Measurements of your item Tags and keywords Of course, you could add more parts to this template. For example: Shipping price and time (Free shipping on bundles?) No returns / swaps / refunds? Other shop policies that need to be mentioned in the description Many sellers will post a "special item" to show their shop policies. That is great. However, we also recommend that you include the most important items of your shop policies in every product description, such as no returns, no refunds, only US/UK shipping, free shipping on bundles, etc. Remember, most buyers are lazier than you think. 10. Refresh your listings regularly If someone is searching for a specific product, they will see yours first. And this greatly increases the chance of selling your items. Refreshing listings updates the listed time of an item to the current time. This makes your items pop up at the top of relevant searches. Manually, you can just edit your item and re-post it without changing anything. This will update the listed time of your item. However, refreshing listings manually is tedious and time-consuming, especially if you have lots of items in your store. Another option is to use a . It can automatically refresh your listings for you so you don't have to waste time on this boring task. Depop Bot We strongly recommend that you refresh your listings at least once an hour. If you are very busy, make sure to refresh them at least once a day. The best way is to use Scheduled Refreshing of . . Debob You could set a reasonable Waiting Time and Refresh Interval, then Debob will refresh your listings repeatedly in the background Note: A Debob Bot can do a lot more. It saves you tons of time and generates more sales by automating repetitive tasks. If you'd like to learn more about Depop Bots, you could read this article: Depop Bot - The Ultimate Guide (2020) 11. Post new items regularly Posting new items regularly will keep you in your followers' feeds. If you post new items every day, you will be seen every day in people's feeds. Regularly listing new items can also lead potential buyers to your store, so that your old items will also get exposure and may be purchased. If you have a lot of items to list on Depop, do not post all at once. Posting one or two items every day is better than posting dozens of items one day. In fact, if you're posting more than 10 items a day, you're kind of spamming people's feeds. Remember, quality is better than quantity when it comes to catching people's eye! 12. Follow as many users as you can If you want to make more money on Depop, you need more followers. People are more likely to buy from a store which has lots of followers and reviews, it gives the impression that people love your items and your store is trustworthy! We've written a blog on this topic to explain . Actually it is quite simple, just follow as many people as possible because they will follow you back. how to get Depop followers fast We experimented with the above hypothesis using a brand new Depop account that had no followers and no products. We used to mass follow 7,501 users for this new account and then left it alone. Debob About a week later, 1,148 of the 7,501 users we followed have followed back. The follow back ratio is 15.3%, for a brand new Depop account without any products! We highly recommend mass follow people (to 7501) and mass unfollow them (to 0) at least once a day, you will be surprised how fast you can gain followers! 13. Ask for five star reviews Now let's talk about reviews. As stated in the previous section: People are more likely to buy from a store which has lots of followers and , it gives the impression that people love your items and your store is trustworthy! REVIEWS Even the official Depop blog says: The key to success on Depop comes down to three things: making sales, GETTING GOOD REVIEWS and building your brand. Yes, reviews may be more important than you think! Now the question is, how do you get more five star reviews? People are lazy. If you do nothing, your customers will do nothing too! Here are some things you can do in order to get a five star review. Give the buyer a five-star review Package your items nicely Add an extra surprise (a personalized thank-you card, a cute sticker, etc.) Ship Items fast Ask for a five star review nicely You can use a template or same message as your review to the buyers. Usually, buyers will leave you a good review after you give them good review or after they receive your fancy package with an extra surprise. If they don't, you could send a friendly and casual message to ask for one. Remember, be nice and don't force it! 14. Add an extra surprise Everyone loves surprises! If your customers open their package and find an extra surprise inside, they will be impressed with this shopping experience and your store. This will not only increase the chances of giving you a good review, but also increase the chances of shopping at your store next time. It doesn't matter what the extra surprise is. It could be a cute sticker or a personalized thank-you card (you could even put your store's name on the thank-you card). It's not only an extra surprise for your customers, but also a chance to build your brand. 15. Answer questions quickly Rule number one, put all the information that a potential buyer might ask about in the product description, then you don't have to answer those questions. Of course, even if you do this, potential buyers may still send you a direct message. This is great, it means that they are interested in your item. And maybe the potential buyers are in a buying decision at the moment. If you respond quickly and have a nice conversation with them, they may hit the Buy Now button happily. On the other hand, if you respond to them several hours later, they may have already purchased a similar item from another seller who is more responsive. You don't have to be glued to your phone or computer. But make sure when you're available, answer their questions as quickly as you can. 16. Give buyers a discount on their next order Getting buyers is hard, so if someone has already purchased an item from your store, you should put some effort into getting them come back to your store. And the most effective way to do this is to give them a discount on their next order. This little trick is widely used by various businesses, and I'm pretty sure you've seen it before. This trick is effective because people tend to avoid losses (See ). Once you give customers coupons, they will assume that those coupons are something they've already owned. If they don't use the coupons, they will lose something they own. It will drive them to come back to your store and make a purchase. Loss aversion You could give a reasonable discount, say 10%. If you don't make much profit on the item, you could raise the price by 10% or 20% before listing it. 17. Promote your shop on Instagram You can promote your shop or your products on many platforms such as YouTube, Facebook, Pinterest, Twitter, etc. However, the most effective one is definitely Instagram. Instagram is a user-friendly and highly visual platform with high engagement. It is perfect for showcasing your store and products. Lots of people don't check their Depop feed regularly. Many of them don't even open the Depop app unless they're about to buy something. Instead, many people check their instagram regularly. This is why you should share photos, videos of your products and moments on Instagram. You definitely want to catch the attention and trust of those potential buyers! 18. Source high-quality and well-priced items If you're a full-time Depop seller or a serious seller, you don't just want to sell the clothes in your closet. You need more items. Your shop needs more items. You could source items from regular Goodwill stores or Goodwill bins. You could often find good stuffs with low prices there. If there are no Goodwill stores in your country or region, you could also source items from local charity shops (or thrift stores). They offer a wide range of clothing at fairly good prices. Goodwill stores/bins, charity shops or thrift stores are always great starting points. However, once your store gets bigger and you sell more and more items every day, you may need a more efficient sourcing method. There are many platforms similar to Depop, such as poshmark, mercari, etsy or ebay. In fact, you could buy some good and undervalued stuffs on these platforms, then sell them at higher prices on Depop. Another pro tip is buying in bulk (100~200 items) from , especially for items that are very cheap per unit such as earrings or necklaces. Then you could sell each item at a higher price on Depop. If you're willing to put more effort, you could even just buy jewelry components (e.g. beads, pins, jump rings, chains, pendants, etc) from AliExpress and then DIY your own unique jewelry. As everybody knows, handmade jewelry can be sold at a higher price. Therefore, you could make more money. AliExpress 19. Become a Depop verified seller Depop verified sellers are the best of the best. They could get access to extra benefits to help continue their successful selling. Benefits of Depop verified sellers: Blue tick status. This lets customers know you're a trusted seller. Extra consideration for Explore content and Meet Sellers features in the app. Access to prioritised help from Depop community support team. The biggest benefit of Depop verified sellers should be the blue tick status. When customers see the blue tick on top of a profile image, they'll know she/he is the best and the store is trusted by Depop and customers. That greatly increases the chances of buying from the store. How to become a verified seller: Keep an average rating of at least 4.5 stars. Meet one of the following sales requirements: Sell 50+ items at an average price of £15+ (~USD$20) each month for 4 months. Sell £2000+ (~USD$2600+) worth of items for 4 months. In fact, it's not that hard to become a Depop verified seller. And you definitely should put more effort to get that blue tick. Read more in this article: https://blog.depop.com/articles/how-to-become-a-top-seller 20. Accept payments in app Accepting payments outside of Depop is against Depop's Terms and Conditions. If Depop finds out that you do this, they will probably ban your account. This is something you never want to see. Payments in-app also mean you can build a reputation and brand on Depop. This is of great benefit to your store. Now it is your turn Thanks for reading! We hope you got some value out of this article. We know that there's a lot here, but you could always start with one or two of them. Becoming a successful seller won't happen overnight. However, if you put some effort every day to make your store more professional, you'll be able to reach new heights and make more money on Depop. We really hope that selling on Depop could be your full-time business and you could make more sales on Depop. If you liked this article, please share it, thank you! Previously published at https://debob.co/blog/depop-tips

20 Tips for Selling on Depop App: 2021 Edition

Introduction This is my complete guide to (a.k.a. Depop Sales Bot) in 2020. Depop Bot In this comprehensive guide I’ll cover: What is a Depop Bot How does a Depop Bot actually work Do you need a Depop Bot The benefits you get Controversy surrounding Depop Bots Limitations of a bot Risks and concerns So if you’re interested in using a Depop Bot, you'll love this guide. Let’s get started. What is a Depop Bot A Depop Bot is a software that automates your daily tasks on Depop. The bot can be a desktop software running on Mac/Windows/Linux or a Chrome Extension on your browser, just like Debob - Your Smart Depop Assistant. A Depop Bot helps you refresh your listings, send mass messages, follow people, unfollow people, like items, unlike items, etc. Some bots are single-functional, such as depop refresh bot, depop follow bot, depop unfollow bot, depop like bot, etc. On the other hand, some bots are multi-functional which combines several single-functional bots. No matter how many features a Depop Sales Bot has, its ultimate goal is to save you time and increase your sales on Depop. A serious seller can easily list hundreds of items in her/his store, and it takes a lot of time to keep refreshing them. Similarly, sending mass messages, follow/unfollow people or liking/unliking items take tons of time too. Yes, they can increase your engagement on Depop which helps you make more sales. However, they are repetitive and boring tasks that not only take time, but also drain your enthusiasm to sell items on Depop. Wherever there is repetitive work, there will be robots (or bots)! This is so true that you can easily find plenty of bots out there. As for Depop, you can also find quite a few bots. Some are chrome extension, while others are desktop softwares. Some have more features, while others have less. Some are lightweight and elegant, while others are slow and buggy. is one of the most competitive app on the market when it comes to Depop Bots. Yes, I'm biased, but you're not. Try it out and you'll see if what I'm saying is true or not. Debob How does a Depop Bot actually work There is no magic, just some code! Let's say the bot you're using is a chrome extension, then it's just a lightweight app made up of some HTML, Javascript and CSS. When you hit the Refresh All Listings button, the app will send a series of HTTP requests to the depop server, with some delay between each request to avoid overwhelming depop server. In fact, when you manually refresh an item, the underlying HTTP request is exactly the same as the one made by a Depop Bot. The only difference is that manually refreshing 100 items requires you to click the button 100 times, whereas using a bot requires only 1 or even 0 click. For repetitive tasks, humans will never beat bots. Do you need a Depop Bot Firstly, let me make it clear, not all depop sellers need bots. Many Depop users just want to sell the used clothes in their closet. There aren't a lot of clothes, so refreshing items won't take much of your time. And your goal is not making lots of money by selling your used items. In this case, you don't need a bot at all. However, if you are a full-time depop seller, or plan to become one, you have a lot more work to do. You need to source your items, take great pictures of them, write accurate and succinct descriptions for them. Uploading listings to your store is just the beginning, you need to stay active on depop, keep refreshing your items, increase your engagement and do a lot of other works. You never have enough time! So, Depop Bots are created. If you are a serious depop seller, I definitely recommend you to use a bot. At least, you should try it out. The benefits you get A depop bot will provide the following 3 major benefits to you. Save you time The most important benefit of a Depop Sales Bot is that it saves you tons of time by doing the repetitive tasks for you. If I can only list one reason for using a Depop bot, it would be this one. Because essentially, time is the only asset you have. If you have a choice, you certainly don't want to spend a lot of time clicking your mouse or tapping on your phone to do repetitive and boring tasks. Depop Bots give you that choice. Increase your sales The second benefit of using a bot is that it will increase your sales. As this article Promote like a pro states: Great photography + accurate and succinct descriptions + constantly active on Depop = improved chance of selling. Your engagement on depop is an important factor in increasing your sales. So you need to keep listing new items (same as refreshing existing items), keep following others so that they follow you back, keep liking others' items so that they like your items too, etc. All of these activities can increase your sales, and they can all be done by a Depop Bot. Increase your followers More followers lead to more sales. Because every time you list a new item, it will appear in more people's feed. A bot helps you gain thousands of followers in just one or two days by keeping following others. It is that simple. People tend to follow you back if you follow them. And guess what? According to the , the more followers you have, the more followers you are likely to get! Matthew Effect For more information on increasing followers, check out this post: How to Get Depop Followers Fast Controversy surrounding Depop Bots There's always a lot of controversy when it comes to Depop Bots. Are sellers allowed to use bots? Well, it’s not illegal, but it's not hard to figure out that Depop never wants you to use a bot. While Depop's Community Guidelines don't state that users can't use a bot, its Privacy Policy says: Although the Depop API is publicly available, we do not permit third parties to use this for any purpose at present. Yeah, you got it. A Depop Sales Bot is using exactly the Depop API. Almost all big platforms have a follow limit or rate limit to prevent bots from mass following people, mass unfollowing people or batch processing other tasks. For example, instagram has a follow limit of people (depop has a follow limit of 7,501 :D), and you can only follow 40 ~ 60 accounts per hour on instagram. As for Poshmark, if you share items too fast, it will automatically pops up a CAPTCHA to make sure you're not a bot. 7,500 As you can see, these platforms are aware that there are various bots running on their platforms. They are imposing various restrictions to avoid bots causing damage to their platform, or spamming their users. In other words, as long as you don't abuse bots, don't damage their platforms, and don't spam other users, your account will be safe even if you are using a bot. Limitations of a bot It's impossible to make a Depop Sales Bot do whatever you want it to do. First, Depop will enforce various limitations. Both humans and bots cannot bypass them. For example, Depop imposes a cap on the number of your following. Thus, you can only follow up to 7501 people even if you are using a bot. Second, even if the platform doesn't impose certain restrictions yet. Rational developers should also take the responsibility to impose limits on their bots. For example, at the moment Depop doesn't have a very strict rate limit, but it doesn't mean that a developer should make her/his bot batch process tasks as fast as possible. This puts a lot of pressure on Depop's servers, and it can cause them to fail or even go down. A well-designed bot should explicitly let the user know what the interval is between two tasks performed. If a Depop Bot processes lots of tasks in just a second, I'd recommend stopping using that bot. That speed will get you in trouble sooner or later. Right now there aren't as many restrictions on Depop as there are on other platforms, but I'm sure Depop will impose more in the future, just like Instagram or Poshmark. I'm really looking forward to Depop putting more limitations on its platform. Only then will bots be able to run on this platform in a truly friendly way without breaking it. Risks and concerns The biggest concern of sellers is, will my account get banned? How risky is it to use a Depop Bot? Well, all I can say is that a good Depop Bot will minimize the risk and won't allow you to do things that abuse the platform. It's like a real person you hire to tirelessly help you refresh your listings, follow/unfollow others, like/unlike items. Imagine if you hired a real person to do all these things, would you still be worried about getting your account banned? I think probably not. Of course, not all Depop Bots are good and well-designed. Keep that in mind when you're using a bot. Once you notice that something is wrong with the bot, stop using it immediately. Conclusion Thanks for reading this post. I hope that you have learned what a Depop Bot is, how it works, the benefits of using it, and its limitations. I believe that after reading this post, you also know if you want to use a Depop Bot or not. If the answer is yes, why not give Debob a try. I'm pretty sure you'll love it. Photo credit Some of the photos used in this post are taken by the following people, thanks to them for sharing their work! Woman holding an iPhone: Photo by on Unsplash William Iven Colorful code: Photo by on Unsplash Markus Spiske Clothes in the closet: Photo by on Unsplash Burgess Milner Writing your own bucket list: Photo by on Unsplash Glenn Carstens-Peters Save you time: Photo by on Unsplash Morgan Housel WALL-E: Photo by on Unsplash Lenin Estrada Previously published at https://debob.co/blog/depop-bot

Depop Bot - The Ultimate Guide (2020)

SAN FRANCISCO — (BUSINESS WIRE) — Nov 6, 2018 — (AWIP), the organization empowering high potential female product and tech leaders through professional education and executive mentorship, is announcing the organization’s inaugural . The summit will take place on Wednesday, November 7, 2018 in San Francisco, California with programming designed to help emerging women leaders land more senior roles in tech. The event will feature an intimate networking portion highlighting AWIP’s goals of enhancing personal and professional growth through executive networking and educational opportunities. Advancing Women in Product Advancing Women in Product Executive Summit 2018 Additional featured speakers include Jonathan Oakes, SVP of Product at Fitbit, Meredith Brown, VP of Product at Salesforce, Chris Keene, former VP at VMware and CEO of Teridion, Irina Farooq, VP of Product at Kinetica, Barkha Saxena, VP of Data Science and Analytics at Poshmark, Theresa Vu, Senior Director of Product Management at Splunk, Siobhan Neilland, Senior Leadership Client Lead at AWS, and Vanessa Larco, Partner at NEA. The Executive Summit was made possible by the contributions of DocuSign, Redpoint, Mode Analytics, Magento — Adobe, Coffee Meets Bagel, Kieu Hoang Winery of Napa Valley and the members of AWIP and its ambassador community. “Women in enterprise technology often run into barriers when moving into leadership roles, and that is what we want to change,” said , CEO and founder of AWIP. “We are excited to host this event, which provides educational opportunities and advocates for the value of women and minorities represented at all levels of enterprise companies.” Nancy Wang In the technology industry, particularly the B2B sector, women continue to be underrepresented at every stage of the talent pipeline. Since its founding in 2017, AWIP has grown into a global organization with over 3,000 members in the San Francisco Bay Area, Seattle, Boston, and Paris — and has helped more than 100 members land new jobs or promotions. “The future is being built by tech firms in Silicon Valley and beyond,” said Tatyana Mamut, Ph.D., former GM of AWS and Vice President of Product at Salesforce. “Our future depends on advancing women in product into leadership positions.” To request an invitation, please write to . Current AWIP community members and those interested in joining are welcome to request invitations. For more information on the summit, please visit: https://www.advancingwomeninproduct.org/awip-summit-2018/ About AWIP Co-founded by two Google and Amazon PMs, Advancing Women in Product (AWIP) empowers tech leaders through equality of opportunity in career advancement for both men and women. AWIP believes in the power of education and community to propel the technology industry forward. To learn more and to join AWIP, visit , on Twitter, and on Facebook. www.advancingwomeninproduct.org @theAWIP @AdvancingWomenInProduct View source version on businesswire.com: https://www.businesswire.com/news/home/20181106005004/en/ CONTACT: Treble Ale Valeriano, 512–960–8222 awip@treblepr.com KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: WOMEN TECHNOLOGY OTHER TECHNOLOGY CONSUMER SOURCE: Advancing Women in Product Copyright Business Wire 2018. PUB: 11/06/2018 06:25 AM/DISC: 11/06/2018 06:25 AM http://www.businesswire.com/news/home/20181106005004/en Originally published at apnews.com on November 6, 2018.

AWIP Announces Inaugural Executive Summit to Advance Female Leadership Across Technology Industry…

October 31, 2018 09:00 AM Eastern Daylight Time SAN FRANCISCO — ( ) — (AWIP), the organization empowering high potential female product and tech leaders through professional education and executive mentorship, is announcing the organization’s inaugural . The summit will take place on Wednesday, November 7, 2018 in San Francisco, California with programming designed to help emerging women leaders land more senior roles in tech. The event will feature an intimate networking portion highlighting AWIP’s goals of enhancing personal and professional growth through executive networking and educational opportunities. BUSINESS WIRE Advancing Women in Product Advancing Women in Product Executive Summit 2018 Additional featured speakers include Jonathan Oakes, SVP of Product at Fitbit, Meredith Brown, VP of Product at Salesforce, Chris Keene, former VP at VMware and CEO of Teridion, Irina Farooq, VP of Product at Kinetica, Barkha Saxena, VP of Data Science and Analytics at Poshmark, Theresa Vu, Senior Director of Product Management at Splunk, Siobhan Neilland, Senior Leadership Client Lead at AWS, and Vanessa Larco, Partner at NEA. The Executive Summit was made possible by the contributions of DocuSign, Redpoint, Mode Analytics, Magento — Adobe, Coffee Meets Bagel, Kieu Hoang Winery of Napa Valley and the members of AWIP and its ambassador community. “Women in enterprise technology often run into barriers when moving into leadership roles, and that is what we want to change,” said , CEO and founder of AWIP. “We are excited to host this event, which provides educational opportunities and advocates for the value of women and minorities represented at all levels of enterprise companies.” Nancy Wang In the technology industry, particularly the B2B sector, women continue to be underrepresented at every stage of the talent pipeline. Since its founding in 2017, AWIP has grown into a global organization with over 3,000 members in the San Francisco Bay Area, Seattle, Boston, and Paris — and has helped more than 100 members land new jobs or promotions. “The future is being built by tech firms in Silicon Valley and beyond,” said Tatyana Mamut, Ph.D., former GM of AWS and Vice President of Product at Salesforce. “Our future depends on advancing women in product into leadership positions.” AWIP’s Inaugural Advancing Women in Product Executive Summit 2018 and networking event WHAT: WHO: Keynotes Ron Hirson, CPO of DocuSign and host of the AWIP Executive Summit, will share the importance of empowering NextGen women and other underrepresented leaders in tech, and share his insights from AWIP and DocuSign Bridging the Chasm Tatyana Mamut, Ph.D., who led innovation at Amazon, Salesforce, and IDEO, will introduce the 4 Cultural Archetypes of Innovative Organizations and the behaviors of innovative cultures Leading Cultures of Innovation Closing remarks by , CEO of AWIP, , Director of AWIP’s Ambassadors Community, and Jon Oakes, SVP of Product at Fitbit Nancy Wang Patrick Yang Panels How to launch a successful product globally with careful consideration of each region’s cultural preferences and demographics Expanding Products in a Global Market Common product managers’ dilemmas: whether to build internally or buy from a strategic partner, and how to maximize the outcome from that decision Building Strategic Partnerships and Partner Ecosystems Real situations where women’s unique perspectives have increased an organization’s profits, along with strategies to attract talented women Growing the Presence: Women in Technology Wednesday, November 7, 2018, 1:00 p.m. to 8:00 p.m. PDT WHEN: WHERE: DocuSign Executive Briefing CenterSan Francisco, CA, USA To request an invitation, please write to . Current AWIP community members and those interested in joining are welcome to request invitations. For more information on the summit, please visit: summit@advancingwomeninproduct.org https://www.advancingwomeninproduct.org/awip-summit-2018/ About AWIP Co-founded by two Google and Amazon PMs, Advancing Women in Product (AWIP) empowers tech leaders through equality of opportunity in career advancement for both men and women. AWIP believes in the power of education and community to propel the technology industry forward. To learn more and to join AWIP, visit , on Twitter, and on Facebook. www.advancingwomeninproduct.org @theAWIP @AdvancingWomenInProduct Originally published at www.businesswire.com .

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