Popsa won the Software category and was placed 3rd overall in Deloitte’s list of the 50 fastest growing companies in the UK in 2020 (in-between Bulb and Revolut), and was also awarded a place as a \"one to watch\" in The Sunday Times Tech Track 100

Popsa

THE POPLAR-WEEVIL

HackerNoon Reporter: Please tell us briefly about your background. I was enthralled with technology and entrepreneurship from a young age. I was born in Australia but grew up in Hong Kong. One of my favorite past times was wandering through the bustling electronics markets of Hong Kong, searching for different games or computer parts. When it came time for high school, I had my eye on the entrepreneurial action of Silicon Valley, so I convinced my parents to let me travel solo to the US and attend school in the San Francisco Bay Area. I ended up trying my luck on a few mobile app ideas after high school, including one that let people retrieve digital photo memories (before Snapchat, Facebook, and Google). I was accepted into a San Jose-based incubator called Teens In Tech. In the meantime, I fell in love with Santa Clara University after reading the story of a student named Diane Keng, who graduated after having built and sold multiple startups. That’s how I ended up at Santa Clara University, which is where we founded Poplar Homes (formerly Onerent). What's your startup called? And in a sentence or two, what does it do? Our company is (formerly Onerent). We’re a tech-enabled property management service for residential real estate. Poplar makes renting a home as easy as buying a book off Amazon and helps property owners manage properties like they manage their stocks. We do everything from listing a home for rent to fixing the pipes when there’s a leak! Poplar Homes What is the origin story? We founded Poplar Homes in 2014 after our own terrible housing experience as college students. My co-founders and I were all left without housing one year and figured that was a pretty fundamental problem also experienced by many of our peers. We set up shop in a garage on Poplar Street (part of the inspiration for our new name) and got to work. Our platform ended up renting 90% of the off-campus housing inventory. Eventually, we realized the big opportunity in modernizing not just off-campus housing, but property management as a business model. In late 2015, we expanded beyond college campuses to the general market and started offering full-service property management. Today we manage over 2,200 homes across 10 major markets in the US, doing everything from leasing to maintenance and rent collection. What do you love about your team, and why are you the ones to solve this problem? Our team is not afraid of taking big leaps of faith and weathering the storm. We‘re serious and persistent in our mission to simplify the entire real estate lifecycle. As founders when we started, we personally managed a small portfolio of around 20 properties. We’d go out and take photos, answer calls, clean up the homes, and even handle tricky situations like evictions all on our own. This in-the-field learning was essential for young founders who didn’t have decades of past experience in real estate in our back pocket. I think it gave us a lot of perspective on how difficult it is to be a landlord--even with all the bad rep people give them. We saw how strained relationships can become between a tenant and landlord. Eventually, we combined our organic experience with experienced real estate and tech operators, adding executives to our team from large US Real Estate Investment Trusts and some of the country’s largest property management businesses. Today, our executive team each carries over 10+ years of experience in real estate management, technology, and operations on portfolios as large as 50,000 homes managed across the country. Our advisory board includes Google’s Chief of AI as an investor and advisor. If you weren’t building your startup, what would you be doing? If I weren’t building this startup, I’d certainly be building another--likely in real estate as well. Real estate is a complex asset class. This is why it’s one of the lagging industries in technology adoption. Yet, it’s also the world’s largest asset class. I’m fascinated with building technology to bridge these complex offline-to-online experiences and I believe that’s the current era of innovation that we’re only beginning now. Even the most offline businesses can now benefit from technology and I see massive opportunity in that regard. At the moment, how do you measure success? What are your core metrics? Our primary measure of success is the number of doors (rental units) we have under management and customer satisfaction. As of this writing, we have around 2,200 doors under management and an 85% customer satisfaction rating (the industry average in property management is less than 40%). As we grow, more doors in our portfolio also means more opportunities for us to help renters and real estate investors in all steps of their journey—from renting, to buying, selling, and investing. What’s most exciting about your traction to date? We’ve grown 70% in the last six months as technology adoption in real estate was dramatically accelerated during the pandemic in 2020. We also added key new team members such as Travis Buchanan, our Chief Operating Officer who brings experience in managing tens of thousands of homes at American Homes 4 Rent (NYSE:AMH). What technologies are you currently most excited about, and most worried about? And why? The technology for anti-fraud and identity verification are critical in high-value transactions such as real estate. Over 5.2 million renters each year lose money in a scam when fraudsters spoof rental listings and pose as a landlord to rip-off unassuming renters. I’m excited and feel a sense of urgency around anti-fraud technology to stop the millions of dollars lost by renters. At Poplar, we built a tool called as one way to try and help renters identify scam listings. It’s important to put a stop to rental fraud. Scamlord.ai I would not fear or worry about technology if it weren’t for bad actors such as scammers. In that regard, I worry about the tech that these scammers have at their disposal. Software such as face manipulation or filter apps are concerning as we’ve seen fraudsters attempt to impersonate a stolen identity and bypass facial recognition tools. These data manipulation products, when in the wrong hands, could wreak havoc on people’s wallets and well-being. What drew you to get published on HackerNoon? What do you like most about our platform? We’re big fans of HackerNoon’s editorial team and contributors. As a young startup founder, it’s unrealistic to expect you’ll learn the tricks of the trade in a purely academic setting. Publications such as HackerNoon and the communities built around it help young entrepreneurs absorb so many strategic and tactical best practices that have real application in the company yielding process. What advice would you give to the 21-year-old version of yourself? Go beyond flashy apps and look at the dirtiest, unsexiest problems out there to solve. Look at fundamental human needs and identify what part of the supply chain for that basic need is broken. Often there are fewer people taking action on those problems. Because of that, there is a massive opportunity if your solution is the right one and picks up traction. What is something surprising you've learned this year that your contemporaries would benefit from knowing? In the last year, I learned that the foundation of company culture is what gets you through extremely difficult times like those we all faced in the last year. We’ve been through many of the ups and downs of company-building, but my co-founders and I have worked together on this with full commitment for seven years. The foundation of trust we’ve built between each other is crucial to the success of our team and company. I learned that with the underlying trust, you can act more quickly when there are major changes to your business. Vote Poplar Homes for Startup of the Year in San Jose, California

Go for the "dirtiest, unsexiest problems out there to solve," say Poplar Homes Co-Founder & CTO

HackerNoon Reporter: Please tell us briefly about your  background. My adventure in healthcare started in 2011 when, with a friend of mine, I founded a company that is now called SkinVision, a skin cancer screening app. I was responsible for product and research so that is where I’ve gathered most of my experience in healthcare and got a first hand view of the challenges. What's your startup called? And in a sentence or two, what does it do? Medicai is the name of the startup and it is a web based medical imaging platform that changes the way doctors and patients coordinate care, especially for chronic or rare conditions that require handling of complex medical data - i.e. imaging, digital pathology etc What is the origin story? In 2018 I wanted to do something else after I left my first company. I gathered a team made up of people I worked with in the past and we started exploring. We have experience in computer vision and AI so medical imaging made sense but when we started talking to stakeholders we realised we were surrounded by CDs (which don’t really mix with AI). We started looking into why this is still happening and realised we could make a big difference by changing the way doctors and patients interact. The question actually is: how would interactions between doctors and patients change if had an online tool that allows instant collaboration on those “data sets” - i.e. what if, as a patient, I could view/edit my MRI scan together with my doctor directly online? What do you love about your team, and why are you the ones to solve this problem? I feel we have reached a point where everyone is aligned in doing what is best for the company and we can now focus on that. I believe culture is crucial and we managed to create an open and inclusive environment that can help us build to last. If you weren’t building your startup, what would you be doing? Building another startup? At the moment, how do you measure success? What are your core metrics? We are still very much in the product building phase so we measure engagement and usage. We want a great product so we focus on what our users want and need. Any KPI that can help us better understand what our users want/need is important so DAU/MAU, time spent on avg. -  that type of thing What’s most exciting about your traction to date? We see a lot of doctors using the platform every day for multiple hours. Doctors are notoriously difficult to convert and that’s why we’re pretty happy about it. On top, we have a real chance of changing things in a very important field to many people What technologies are you currently most excited about, and most worried about? And why? We focus on AI and we strongly believe it will change a lot of things in healthcare but also that we are not there yet. A few things need to change so that AI can be adopted and one of them is infrastructure. What drew you to get published on HackerNoon? What do you like most about our platform? The community of like-minded people and the quality of the content. What advice would you give to the 21-year-old version of yourself? Dig deeper. What is something surprising you've learned this year that your contemporaries would benefit from knowing? I don’t know. I guess I’m not sure others would be surprised by it:) Vote for Medicai for Startup of the Year, Bucharest

On Rebuilding the Future Of Medical Imaging: Mircea Popa, Medicai Co-Founder

Before we begin, a note: This isn’t a sponsored article. The Keyboard Company are an excellent bunch, but they’ve never given me anything for free. Spend enough time browsing forums frequented by mechanical keyboard enthusiasts, such as , and somebody will inevitably declare that they’ve achieved “end-game” with their latest clackety love interest. /r/mechanicalkeyboards It’s a tongue-in-cheek reference to the fact that mech owners are rarely satisfied — there’s always a smoother switch, a shinier Gem Artisan keycap set or a more comfortable wrist rest out there yet to be discovered. Essentially, to achieve end-game is to discover a keyboard that ticks nine of 10 boxes; it’s as good as things are going to get at that moment in time. (End)Game on After bashing out articles on a MacBook Air since 2011, I decided last summer that something had to change. Apple’s demotion of its classic laptop in 2016, combined with my own growing interest in mechanical keyboards, led me to pursue my own end-game nirvana. Ten keyboards, a few thousand pounds later and more hours pulling off keycaps than I care to admit, my search ended. The , a Japanese-made keyboard designed for touch-typists that uses variable weight Topre switches, emerged as the victor one year later. But the interesting part to this story is not so much where I ended up, but how I got there. Realforce 87UW The journey wouldn’t have been possible without help from The Keyboard Company, which lent me numerous boards in the past 12 months and sold me the 87UW in the end. When I was working as computing editor for TechRadar last year, we spent one glorious summer day visiting the company’s Stroud HQ, interviewing its eloquent MD Bruce Whiting, aka for a . We also heard a particularly interesting tale about the time Terry Pratchett bought several keyboards from the company in the 90s. @FilcoUK, video on the psychology of mechanical keyboard users The journey Here’s a run through of the various keyboards I bought or sampled, and why each one leading up to the 87UW didn’t scratch my proverbial keyboard itch: : A gaming keyboard, one that formed my love of low-profile keyboards. It featured excellent build quality, ideal height keycaps and a wrist rest that’s so luxurious I use it to this day. Its linear Cherry Red switches actuated under too little pressure, however, forcing me to make frequent typos. Their lack of tactility meant they weren’t very satisfying to type on, either. Cherry MX Board 6.0 Razer BlackWidow X Chroma: Failing to learn my lesson about opting for gaming keyboards, I picked up a BlackWidow with Cherry Blues. I spent an entire evening inserting three rubber ‘O’ rings on the stems of each keycap to prevent the keys from bottoming-out (depressing all the way down), which resulted in a curiously satisfying clicky typing feel. The whole setup was a bit too daft to use as a permanent solution though and, shortly after, I discovered… : This was more like it. The board that introduced me to the world of Topre switches changed things forever. Using it felt like composing on weighted piano keys and made Cherry’s switches feel cheap and crude in comparison, but its plastic chassis failed to inspire and the mech suffered from excessive key rattle. I wondered what other keyboards out there used the same switch, and so I stumbled across the Japanese company Topre. Cooler Master NovaTouch TKL : My first Realforce was bought from The Keyboard Company via Amazon, and it felt like a game-changer. Sporting uniform 45-gram Topre keyswitches, a minimal design and an alluring stealthy grey-on-black color scheme, the 87U resembled a more luxurious (and solidly built) version of the NovaTouch. Hammering away on it produced a deeper “thock” sound than the CoolerMaster too. Topre Realforce 87U 45g Topre Realforce 87U 55g: This is where I can pinpoint the time that my psychological state began to shift (and my wallet began to empty). I was fairly content with the 45G 87U, but many Topre enthusiasts online swore that weightier 55-gram switches were the real deal — and I couldn’t ignore them. However, I was less impressed. For slower typists who don’t have to drum out thousands of words per day, I could see the appeal: each key press felt pinpoint and purposeful — like keyboard whack-a-mole. They were simply too heavy for me, however, and led to finger fatigue over longer sessions. Still, it was worth a punt. Happy Hacking Keyboard Professional 2: Anybody worth their Topre salt has at least given the legendary HHKB a go, and I was no exception. While its bag-friendly portability was a real plus point, I never took to its cheap-and-cheerful typing feel. Extremely lightweight, it lacked the reassuring heft of the Realforce and gave off a curiously hollow sensation. Like the NovaTouch, it also suffered from key rattle, and its unusual layout often had me reaching for keys that weren’t there. Finally, its chassis design was too tall for my tastest after coming from the Realforce. In other words: I wasn’t a fan. Leopold FC660C: For a good few months, I’d convinced myself that I’d achieved end-game with the FC660C. Combing the Happy Hacking Keyboard’s portability with switches that felt somewhere in-between Topre’s 45g and 55g switches, the FC660C genuinely stood out from the pack. For a while I regretted letting it go, and only did so because deep down I knew that I preferred the comparatively low-profile design of the Realforce. Realforce boards were the only option from here on in. Topre Realforce 104US: I didn’t realise that this keyboard existed until Keyboard Company sent me it out of the blue, and it made an impact. It possessed two features that I’d never come across in a mech: silencing, and variable-weighted keys. Combined, the 104US was both lightning fast to type on and quiet to boot. On the negative side, it was a big old traditional-sized keyboard with a numberpad, which I didn’t much care for. Did a smaller model exist? Topre Realforce 87U “Silenced”: Of course it did; and, to nobody’s surprise, I ordered one. Once again, I thought that this time would be the end of the road after enjoying using it for a few weeks. Over time, however, I began to miss the deeper and more pronounced “thock” of the non-silenced Realforce, which is a trade off when using the quieter model. Looking at the positives, this latest mech only reinforced my view that Topre’s variable switches are superior for typing than uniform ones. My pinkie fingers in particular felt less stressed after hammering away at keys for hours on end. That left one more keyboard to try… : Here we are: the culmination of nine previous keyboards. I sought a low-profile keyboard, so a Realforce was the only way to go; it needed to possess a tenkeyless layout and non-silenced, variable-weighted keys. In theory, the 87UW had everything — and thankfully it delivered. I’ve been putting this mech through its paces for around a month now, and for the first time I can’t think of how its typing feel could be drastically improved. Topre Realforce 87UW A Uniform 45G 87U (left) and Variable 87UW (right) So, there you have it. Compared to (actual, proper) keyboard enthusiasts who spend all day long lubing their Massdrop-purchased Zealios and learning Dvorak, I’m something of a novice. But I do type many words for my job from one month to the next, and as such owning a comfortable keyboard that enables me to enjoy my work is paramount. After a long search, the 87UW is finally making that happen.

Topre of the pops: How I achieved mechanical keyboard ‘end-game’ after a year of searching

How Build Your Own AI Confessional: How to Add a Voice to the LLM

কীভাবে আপনার নিজের এআই স্বীকারোক্তিমূলক তৈরি করুন: কীভাবে এলএলএম-এ একটি ভয়েস যুক্ত করবেন

So bauen Sie Ihren eigenen KI-Beichtstuhl: So fügen Sie dem LLM eine Stimme hinzu

Cómo construir su propio confesionario de IA: cómo agregar una voz al LLM

Comment créer votre propre confessionnal d'IA : comment ajouter une voix au LLM

अपना खुद का AI कन्फेशनल कैसे बनाएं: LLM में आवाज़ कैसे जोड़ें

独自の AI を構築する方法 告白: LLM に声を加える方法

자신만의 AI 고백을 구축하는 방법: LLM에 음성을 추가하는 방법

Como construir seu próprio confessionário de IA: como adicionar uma voz ao LLM

Как создать свою собственную исповедь искусственного интеллекта: как добавить голос к LLM

Kendi Yapay Zeka İtirafınızı Nasıl Oluşturabilirsiniz: Yüksek Lisans'a Ses Nasıl Eklenir?

Cách xây dựng chuyên gia AI của riêng bạn: Cách thêm tiếng nói vào LLM

如何构建自己的 AI 忏悔室：如何为法学硕士 (LLM) 添加声音

A biography generated by an AI? Indeed. So I decided I’d write my biography, or a sort of an edited autobiography of some particular episodes. Then while on a break from scribing away I ran up on this article about an AI that generates “artificial” web sites based upon a verbal prompt. This page is the intro to the site and you can use it to create your own web pages. A final link is this more or less explanatory page about the synthesizer. So I decided I’d ask it to write a biographical piece for me. Here then is the AI generated biography: Adventures in Nerdspace: A Geek's Synthetic Biography Greetings, fellow traveler of the cybersphere! Welcome to a glimpse into the life and times of a proud geek, synthesized for your digital delectation. Strap on your VR headset, plug in your neurolink, and jack into this thrilling tale of nerdly exploits across the meatspace/cyberspace divide. Chapter 1: Birth of a Nerd Born with a keyboard in one hand and a polyhedral die in the other, it was clear from an early age that I was destined for geekdom. While other babies were content chewing on rattles and blowing raspberries, I could be found attempting to dismantle my crib to build a rudimentary 8-bit computer from the parts. My first word was "404" and my first crush was on Ada Lovelace. Chapter 2: Nerd School Daze Ah, school - that venerable institution of standardized mediocrity. While my peers were busy trying to climb the social hierarchy, I was more interested in climbing the high score tables of classic arcade games. Lunch breaks were spent huddled around a Game Boy, trading Pokémon and debating Kirk vs Picard. Prom night? More like Lan party night! Chapter 3: Code, Hack, Sleep, Repeat University was where I truly blossomed into a world-class nerd. Fueled by ramen and Jolt cola, I spent countless caffeine-soaked nights lost in the glorious world of code, hacking everything from toasters to the campus mainframe. My dorm room became a sanctuary of geekiness, where soldering irons outnumbered textbooks and arguments over Linux distros raged into the wee hours. Chapter 4: The Geek Inherits the Earth In the real world, it turns out that being an unbridled nerd is actually a superpower. Armed with my elite tech skills and utterly un-self-conscious enthusiasm, I set out to disrupt industry after industry with my quirky yet brilliant innovations. Did I take over the world? Not quite. But I did amass a sizable collection of Funko Pops and a dedicated following on Github! Chapter 5: To Infinity and Beyond! And so the adventure continues, one line of code and obscure pop-culture reference at a time. From the depths of the darknet to the halls of Comic-Con, this geek's synthetic life story is still being written. Will I eventually transcend meatspace to become a digital demigod living in the cloud? Will I find love with a cyborg soulmate? Will I finally get a high score on Donkey Kong? Tune in next time to find out! Same nerd-time, same nerd-channel. The End...? Here is the biography presented as screen captures. Return to the Geek-Space Continuum link shown in the page above. Hopefully you found this entertaining and informative. As always Comments, Criticisms, and Suggestions are welcome. God bless all. A biography generated by an AI? Indeed. So I decided I’d write my biography, or a sort of an edited autobiography of some particular episodes. Then while on a break from scribing away I ran up on this article about an AI that generates “artificial” web sites based upon a verbal prompt. This page is the intro to the site and you can use it to create your own web pages. A final link is this more or less explanatory page about the synthesizer. So I decided I’d ask it to write a biographical piece for me. article article page page explanatory page explanatory page Here then is the AI generated biography: Adventures in Nerdspace: A Geek's Synthetic Biography Greetings, fellow traveler of the cybersphere! Welcome to a glimpse into the life and times of a proud geek, synthesized for your digital delectation. Strap on your VR headset, plug in your neurolink, and jack into this thrilling tale of nerdly exploits across the meatspace/cyberspace divide. Chapter 1: Birth of a Nerd Born with a keyboard in one hand and a polyhedral die in the other, it was clear from an early age that I was destined for geekdom. While other babies were content chewing on rattles and blowing raspberries, I could be found attempting to dismantle my crib to build a rudimentary 8-bit computer from the parts. My first word was "404" and my first crush was on Ada Lovelace. Chapter 2: Nerd School Daze Ah, school - that venerable institution of standardized mediocrity. While my peers were busy trying to climb the social hierarchy, I was more interested in climbing the high score tables of classic arcade games. Lunch breaks were spent huddled around a Game Boy, trading Pokémon and debating Kirk vs Picard. Prom night? More like Lan party night! Chapter 3: Code, Hack, Sleep, Repeat University was where I truly blossomed into a world-class nerd. Fueled by ramen and Jolt cola, I spent countless caffeine-soaked nights lost in the glorious world of code, hacking everything from toasters to the campus mainframe. My dorm room became a sanctuary of geekiness, where soldering irons outnumbered textbooks and arguments over Linux distros raged into the wee hours. Chapter 4: The Geek Inherits the Earth In the real world, it turns out that being an unbridled nerd is actually a superpower. Armed with my elite tech skills and utterly un-self-conscious enthusiasm, I set out to disrupt industry after industry with my quirky yet brilliant innovations. Did I take over the world? Not quite. But I did amass a sizable collection of Funko Pops and a dedicated following on Github! Chapter 5: To Infinity and Beyond! And so the adventure continues, one line of code and obscure pop-culture reference at a time. From the depths of the darknet to the halls of Comic-Con, this geek's synthetic life story is still being written. Will I eventually transcend meatspace to become a digital demigod living in the cloud? Will I find love with a cyborg soulmate? Will I finally get a high score on Donkey Kong? Tune in next time to find out! Same nerd-time, same nerd-channel. The End...? Here is the biography presented as screen captures. Return to the Geek-Space Continuum link shown in the page above. Return to the Geek-Space Continuum Hopefully you found this entertaining and informative. As always Comments, Criticisms, and Suggestions are welcome. God bless all.

A Synthetic Biography for a Geek

একটি গীকের জন্য একটি সিন্থেটিক জীবনী

Eine synthetische Biografie für einen Geek

Una biografía sintética para un friki

Une biographie synthétique pour un geek

एक गीक के लिए एक संश्लेषित जीवनी

オタクのための合成伝記

괴짜를 위한 종합 전기

Uma biografia sintética para um geek

Синтетическая биография для компьютерщика

Bir İneğin Sentetik Biyografisi

Tiểu sử tổng hợp cho một người đam mê

极客的合成传记

If you stumbled across this piece, you're likely curious about launching a new Web3 product or you're a new Web3 marketer eager to learn how to build an ideal self-marketing strategy from scratch. So I'll gladly hold your hand doing just that. In this article, we will focus on the various ways to launch a new Web3 product. Subsequently, we will analyze different products and the combination of models that can best fit each product. Let's get right into it! Web3 GTM Models Community building In Web3 the fulcrum of a successful project is the community - the loyalists, who love the project idea, use it and will gladly recommend it to others (effortless brand evangelists). Before getting a picture of what your Web3 community should look like, you've already gotten an answer to the following: What's the product about?
Who’s our target audience?
What channels are our target audience conversant with for communication? (Discord, X, Reddit, Farcaster)
What's our key message? In at least one sentence, how can I communicate our product's offering? So you're conscious about building a community that understands the message of your product and is committed to staying long-term. It's important to build a community that goes beyond just numbers on Discord. Aim for a close-knit, family-like bond with inside jokes. Begin to see your community as individuals rather than just tools or mere numbers. Use memes and jokes that relate to your project liberally to foster this sense of connection. When choosing which KOLs to bring in to amplify your community’s reach, ensure that their brand voice aligns with your community’s. Their involvement should feel natural, not forced or paid. DAO Governance Building a successful decentralized autonomous organization (DAO) requires a well-defined structure. As your community grows, you will have "strong community members" – those who hold a significant percentage of your project's tokens because they believe in the project and want their voices to be heard in its decisions. It makes sense to include stakeholders in your project's decision-making and marketing efforts. How? DAO members can become brand ambassadors, promoting the project through their networks and social channels. This organic marketing can be highly effective and reach a wider audience. Token holders can collectively decide on the direction of product updates or developments. Creating an interesting reward system will help. DAO governance will only be successful in a truly decentralized world, where contracts are self-binding through smart contracts, and all votes are visible on the blockchain, as is done on Ethereum. Integrations You've just joined a startup as the Marketing Manager, and your task is to generate X number of users for a DeFi protocol within the first three months of your start date. The product is still in its beta stage, and you are expected to craft a go-to-market strategy to achieve this goal within the given timeframe. What are you going to do? Run ads, hire influencers to promote your project, or pay for sponsored articles? One of the best things to do is consider possible integrations for the DeFi protocol that allow you to meet your target audience where they already are. It's like stopping your train at the train station to pick up passengers instead of waiting at the sea. For early users who started using the protocol during the beta stage, it's a plus; they now have the opportunity to use it elsewhere at their convenience. That's the beauty of integrations—the product hasn't changed; it's just reaching more people. Some examples: Phantom wallet extension seamlessly integrated into your browser
SolanaPay integrated on Shopify and PayPal to allow you to pay with SOL It could also be in this form: Trying to swap tokens, and a new protocol pops up alongside Uniswap and others, with maybe even better benefits.
Trying to buy an NFT and a new NFT marketplace pops up beside OpenSea. As a Web3 marketer, you should be deliberate about integrating your product to other platforms; ensure it's somewhere the product can easily be found. Developer led If the product you're marketing has a core target audience of developers, you must ensure it delivers its best. Creating a long-term strategy of incentivizing developers to use your tool is not sustainable—you'll run out of funds, and it may limit your reach. It's crucial that the software solves a problem developers face in the blockchain space and provides useful documentation to help them use the tool effectively. Product led If you have an analytics tool to bring to the market, you will focus on using the product as the primary driver of customer acquisition. So you've checked for user experience and feedback, thanks to your beta testers. The next step is to create an excellent landing page that guides users to take direct action through a clear call-to-action. This could be: Launch app
Sign up
Download Wallet Sales led If you have a Web3 SAAS tool to bring to the market, you shouldn't necessarily rely on the product-led model. Instead, focus on outreach and building relationships to secure sales. With this, you trigger potential users to take direct actions like: Start your free trial
Request a demo
Download our whitepaper or case study. Partnerships You're bringing a new product to the market with little online credibility. To build trust, consider collaborating with established A-list projects in your niche. This can amplify your online presence and credibility. It's important to form partnerships not just for the hype but to ensure both parties have mutual benefits. Co-marketing efforts could include AMAs, videos, blog posts, and other campaign content. In conclusion, Depending on the nature of the project you're tasked with bringing to the market, you should have a good mix of any of these GTM models. I help Web3 projects create and execute ideal GTM strategies and have assisted top-tier Web3 projects in crafting impeccable stories. Send me an email to Web3.talez@gmail.com to get started. If you stumbled across this piece, you're likely curious about launching a new Web3 product or you're a new Web3 marketer eager to learn how to build an ideal self-marketing strategy from scratch. So I'll gladly hold your hand doing just that. If you stumbled across this piece, you're likely curious about launching a new Web3 product or you're a new Web3 marketer eager to learn how to build an ideal self-marketing strategy from scratch. So I'll gladly hold your hand doing just that. In this article, we will focus on the various ways to launch a new Web3 product. Subsequently, we will analyze different products and the combination of models that can best fit each product. In this article, we will focus on the various ways to launch a new Web3 product. Subsequently, we will analyze different products and the combination of models that can best fit each product. Let's get right into it! Let's get right into it! Web3 GTM Models Community building Community building Community building In Web3 the fulcrum of a successful project is the community - the loyalists, who love the project idea, use it and will gladly recommend it to others (effortless brand evangelists). Before getting a picture of what your Web3 community should look like, you've already gotten an answer to the following: What's the product about? Who’s our target audience? What channels are our target audience conversant with for communication? (Discord, X, Reddit, Farcaster) What's our key message? In at least one sentence, how can I communicate our product's offering? What's the product about? Who’s our target audience? What channels are our target audience conversant with for communication? (Discord, X, Reddit, Farcaster) What's our key message? In at least one sentence, how can I communicate our product's offering? So you're conscious about building a community that understands the message of your product and is committed to staying long-term. It's important to build a community that goes beyond just numbers on Discord. Aim for a close-knit, family-like bond with inside jokes. Begin to see your community as individuals rather than just tools or mere numbers. It's important to build a community that goes beyond just numbers on Discord. Aim for a close-knit, family-like bond with inside jokes. Begin to see your community as individuals rather than just tools or mere numbers. Use memes and jokes that relate to your project liberally to foster this sense of connection. When choosing which KOLs to bring in to amplify your community’s reach, ensure that their brand voice aligns with your community’s. Their involvement should feel natural, not forced or paid. When choosing which KOLs to bring in to amplify your community’s reach, ensure that their brand voice aligns with your community’s. Their involvement should feel natural, not forced or paid. DAO Governance DAO Governance DAO Governance Building a successful decentralized autonomous organization (DAO) requires a well-defined structure. As your community grows, you will have "strong community members" – those who hold a significant percentage of your project's tokens because they believe in the project and want their voices to be heard in its decisions. It makes sense to include stakeholders in your project's decision-making and marketing efforts. How? DAO members can become brand ambassadors, promoting the project through their networks and social channels. This organic marketing can be highly effective and reach a wider audience. Token holders can collectively decide on the direction of product updates or developments. Creating an interesting reward system will help. DAO governance will only be successful in a truly decentralized world, where contracts are self-binding through smart contracts, and all votes are visible on the blockchain, as is done on Ethereum. DAO governance will only be successful in a truly decentralized world, where contracts are self-binding through smart contracts, and all votes are visible on the blockchain, as is done on Ethereum. Integrations Integrations Integrations You've just joined a startup as the Marketing Manager, and your task is to generate X number of users for a DeFi protocol within the first three months of your start date. The product is still in its beta stage, and you are expected to craft a go-to-market strategy to achieve this goal within the given timeframe. What are you going to do? Run ads, hire influencers to promote your project, or pay for sponsored articles? One of the best things to do is consider possible integrations for the DeFi protocol that allow you to meet your target audience where they already are. It's like stopping your train at the train station to pick up passengers instead of waiting at the sea. For early users who started using the protocol during the beta stage, it's a plus; they now have the opportunity to use it elsewhere at their convenience. That's the beauty of integrations—the product hasn't changed; it's just reaching more people. Some examples: Phantom wallet extension seamlessly integrated into your browser SolanaPay integrated on Shopify and PayPal to allow you to pay with SOL Phantom wallet extension seamlessly integrated into your browser SolanaPay integrated on Shopify and PayPal to allow you to pay with SOL It could also be in this form: Trying to swap tokens, and a new protocol pops up alongside Uniswap and others, with maybe even better benefits. Trying to buy an NFT and a new NFT marketplace pops up beside OpenSea. Trying to swap tokens, and a new protocol pops up alongside Uniswap and others, with maybe even better benefits. Trying to buy an NFT and a new NFT marketplace pops up beside OpenSea. As a Web3 marketer, you should be deliberate about integrating your product to other platforms; ensure it's somewhere the product can easily be found. As a Web3 marketer, you should be deliberate about integrating your product to other platforms; ensure it's somewhere the product can easily be found. Developer led Developer led Developer led If the product you're marketing has a core target audience of developers, you must ensure it delivers its best. Creating a long-term strategy of incentivizing developers to use your tool is not sustainable—you'll run out of funds, and it may limit your reach . It's crucial that the software solves a problem developers face in the blockchain space and provides useful documentation to help them use the tool effectively. Creating a long-term strategy of incentivizing developers to use your tool is not sustainable—you'll run out of funds, and it may limit your reach Product led Product led Product led If you have an analytics tool to bring to the market, you will focus on using the product as the primary driver of customer acquisition. So you've checked for user experience and feedback, thanks to your beta testers. The next step is to create an excellent landing page that guides users to take direct action through a clear call-to-action. direct action This could be: Launch app Sign up Download Wallet Launch app Sign up Download Wallet Sales led Sales led Sales led If you have a Web3 SAAS tool to bring to the market, you shouldn't necessarily rely on the product-led model. Instead, focus on outreach and building relationships to secure sales. With this, you trigger potential users to take direct actions like: direct actions Start your free trial Request a demo Download our whitepaper or case study. Start your free trial Request a demo Download our whitepaper or case study. Partnerships Partnerships Partnerships You're bringing a new product to the market with little online credibility. To build trust, consider collaborating with established A-list projects in your niche. This can amplify your online presence and credibility. It's important to form partnerships not just for the hype but to ensure both parties have mutual benefits. Co-marketing efforts could include AMAs, videos, blog posts, and other campaign content. In conclusion , In conclusion Depending on the nature of the project you're tasked with bringing to the market, you should have a good mix of any of these GTM models. I help Web3 projects create and execute ideal GTM strategies and have assisted top-tier Web3 projects in crafting impeccable stories. Send me an email to Web3.talez@gmail.com to get started . I help Web3 projects create and execute ideal GTM strategies and have assisted top-tier Web3 projects in crafting impeccable stories. Send me an email to Web3.talez@gmail.com to get started Web3.talez@gmail.com Web3.talez@gmail.com

The Best Web3 GTM Models

LONDON, United Kingdom, July 2nd, 2024/Chainwire/--Solciety has raised over $619,000 in the first two weeks of its presale, capitalizing on the rising popularity of PolitiFi and Solana meme coins. The platform's community, now over 15,000 strong on Twitter and Telegram, has significantly contributed to early presale activity. This growth aligns with notable trends such as PolitiFi's market cap exceeding $1 billion and SOL meme coin Popcat achieving a +18,000% increase between January and May. The Solciety presale offers an opportunity to buy in early at a discounted price. The 15-stage presale currently offers SLCTY tokens at $0.002222, with 3% price increases at each stage until conclusion. This structured pricing aims to incentivize early participation. Post-presale, SLCTY will be open for public trading. Solciety (SLCTY) tokens are available to purchase on the Solciety website. Solciety: The Political Party of The Degen Solciety has picked up attention with a campaign for “degen democracy” as well as strong support from big KOLs in the space, including Crypto Moonlight and Crypto Pablo. It harnesses savagely satirical memes deriding the world’s elites and extends way beyond being a fun branding decision or social content strategy. This makes for a powerful community - the foundation of any long-lasting meme coin. The team is rewarding its communities with a number of fun giveaways that will be paid out regularly, starting with a $1000 giveaway that launched on X last week. Bolstering Solciety’s viral potential is its Meme Campaigner, a meme-generation tool. Using characters like Donald Pump or Kim Wrong Un, degens can generate satirical political memes, with top creators being rewarded for their efforts - 10% of SLCTY’s total supply is earmarked for these rewards. This mechanism creates a huge incentive for degens to become Solciety’s best marketing channel and place Solciety branded content anywhere a degen could be lurking. Solciety’s tokenomics are also set up to produce a rally when public trading gets underway. 20% of tokens are set aside for marketing to push the message of degen democracy far and wide, and a further 17% of supply is reserved for liquidity to help trading run smoothly when DEX trading begins. Spotlight On PolitiFi As Election Season Heats Up With major elections on the horizon in France, the UK, and, of course, the US, PolitiFi is getting a lot of attention. The latest trend in politics-themed coins saw new token DJT rally 3x in less than a week. The sector now boasts a $1 billion+ market cap, coming from practically out of nowhere after its inception less than a year ago. As the US election in November approaches, PolitiFi could benefit from building PR. Meanwhile, leading exchange Kraken recently listed two key PolitiFi tokens, TREMP and BODEN, solidifying the sector’s status in the crypto space. Solana meme coins also continue to show impressive trade volume, with a 24-hour average of over $1 billion and a combined market cap of over $7 billion at press time. With Solciety positioned within these trending sectors, it has the potential to become a leading token. Users can currently buy SLCTY at $0.002222. Solciety (SLCTY) tokens are available to purchase on the Solciety website. About Solciety Solciety aims to address the corrupt, dull, and economically inept politics of today. It aims to unite degens under the umbrella of memes and potential for gains. With its advanced meme-generating tech and SLCTY token, Solciety is here to harness election buzz and dominate the 2024 PolitiFi scene by offering degens a fun and potentially lucrative way of taking part in current affairs. For more information and to buy Solciety (SLCTY), users can visit the website. Website | Whitepaper | Socials Contact Solciety marketing@solciety.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. LONDON, United Kingdom, July 2nd, 2024/Chainwire/--Solciety has raised over $619,000 in the first two weeks of its presale , capitalizing on the rising popularity of PolitiFi and Solana meme coins. presale presale The platform's community, now over 15,000 strong on Twitter and Telegram , has significantly contributed to early presale activity. This growth aligns with notable trends such as PolitiFi's market cap exceeding $1 billion and SOL meme coin Popcat achieving a +18,000% increase between January and May. Twitter Twitter Telegram Telegram market cap exceeding $1 billion market cap exceeding $1 billion +18,000% +18,000% The Solciety presale offers an opportunity to buy in early at a discounted price. The 15-stage presale currently offers SLCTY tokens at $0.002222, with 3% price increases at each stage until conclusion. This structured pricing aims to incentivize early participation. Post-presale, SLCTY will be open for public trading. Solciety (SLCTY) tokens are available to purchase on the Solciety website. Solciety Solciety Solciety: The Political Party of The Degen Solciety has picked up attention with a campaign for “degen democracy” as well as strong support from big KOLs in the space, including Crypto Moonlight and Crypto Pablo . It harnesses savagely satirical memes deriding the world’s elites and extends way beyond being a fun branding decision or social content strategy. Solciety Solciety Crypto Moonlight Crypto Moonlight Crypto Pablo Crypto Pablo This makes for a powerful community - the foundation of any long-lasting meme coin. The team is rewarding its communities with a number of fun giveaways that will be paid out regularly, starting with a $1000 giveaway that launched on X last week. $1000 giveaway $1000 giveaway Bolstering Solciety’s viral potential is its Meme Campaigner, a meme-generation tool. Using characters like Donald Pump or Kim Wrong Un, degens can generate satirical political memes, with top creators being rewarded for their efforts - 10% of SLCTY’s total supply is earmarked for these rewards. This mechanism creates a huge incentive for degens to become Solciety’s best marketing channel and place Solciety branded content anywhere a degen could be lurking. Solciety’s tokenomics are also set up to produce a rally when public trading gets underway. 20% of tokens are set aside for marketing to push the message of degen democracy far and wide, and a further 17% of supply is reserved for liquidity to help trading run smoothly when DEX trading begins. Spotlight On PolitiFi As Election Season Heats Up With major elections on the horizon in France, the UK, and, of course, the US, PolitiFi is getting a lot of attention. The latest trend in politics-themed coins saw new token DJT rally 3x in less than a week. rally 3x rally 3x The sector now boasts a $1 billion+ market cap , coming from practically out of nowhere after its inception less than a year ago. As the US election in November approaches, PolitiFi could benefit from building PR. Meanwhile, leading exchange Kraken recently listed two key PolitiFi tokens, TREMP and BODEN, solidifying the sector’s status in the crypto space. $1 billion+ market cap $1 billion+ market cap Kraken Kraken Solana meme coins also continue to show impressive trade volume, with a 24-hour average of over $1 billion and a combined market cap of over $7 billion at press time. With Solciety positioned within these trending sectors, it has the potential to become a leading token. Users can currently buy SLCTY at $0.002222. Solciety (SLCTY) tokens are available to purchase on the Solciety website. $1 billion $1 billion Solciety Solciety About Solciety Solciety aims to address the corrupt, dull, and economically inept politics of today. It aims to unite degens under the umbrella of memes and potential for gains. With its advanced meme-generating tech and SLCTY token, Solciety is here to harness election buzz and dominate the 2024 PolitiFi scene by offering degens a fun and potentially lucrative way of taking part in current affairs. Solciety Solciety For more information and to buy Solciety (SLCTY), users can visit the website . Website | Whitepaper | Socials website website Website Website Whitepaper Whitepaper Socials Socials Contact Solciety marketing@solciety.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

Solciety’s PolitiFi Meme Coin Presale Raises Over $600,000 In First Two Weeks

POPSA

popsa.com

-- employees

Since n.d.

COMPANY RANKING

POPSA

EVERGREEN INDEX #8669

Representing this company? Click here to claim and customize this page!

Popsa WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

POPSA

popsa.com

-- employees

Since n.d.

COMPANY RANKING

POPSA

EVERGREEN INDEX #8669

RELATED COMPANIESRANK

STORIES ABOUT POPSA

Representing this company? Click here to claim and customize this page!

Popsa WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!