Pool’s purpose is simple: to redistribute power, value and control in the data economy. How are we doing this? In November Pool launches Pocket - our consumer facing rewards iOS app which enables people to power up their data and trade it with the brands they trust in return for cashback and unique rewards. Over 70+ UK brands have now signed up to work with us to deliver those rewards to our forthcoming users. Each time a reward is redeemed, brands our able to access those insights from our BI platform, Portrait. Powered by Looker, Portrait gives businesses the information they need to increase sales, loyalty, find new customers and re-engage old ones. In short: it’s data working for everyone. Email the team "brands AT pooldata.io" to find out more.