Phygitis in the Sales Force Automation Industry

Phygit

- , the world’s first blockchain-powered phygital economy, is set to launch its flagship free mint collection ‘Founding Explorers’ on the Bitcoin marketplace. The Founding Explorers is an esteemed collection where holders can expect to unlock a slew of benefits, including the highly coveted pre-IPO allocation of the project’s parent company. The collection of 222 Bitcoin collectables (Ordinals) is scheduled to be released on 29 August 2023 starting from 3PM UTC. SINGAPORE, 24 Aug 2023 Giants Planet Magic Eden Inspired by the explore-to-earn gamification concept, users on Giants Planet can collect, trade and explore their digital collectables to earn real-life rewards. The team behind has been working tirelessly in collaboration with Magic Eden to organize and launch this highly anticipated event. 2MR Labs, the parent company of Giants Planet and a Web3 launchpad accelerator is grateful and proud to be working with Magic Eden on this collection, specifically launching on the promising Bitcoin network. The Founding Explorers collection is a limited series of 222 Ordinals, symbolizing the beginning of an unprecedented journey where players and community members contribute to the growth and prosperity of Giants Planet. Collection Details Supply: 222 Price: Free Mint Date: Tuesday, 29 August 2023 Mint Time: 3PM UTC Mint Platform: Magic Eden Bitcoin Launchpad More details on how to mint your Founding Explorers will be released later. 2MR Labs and Giants Planet have strategically collaborated alongside prominent and notable Web2 and Web3 investors and partners, to not only ensure the successful launch of this collection but also to shape the future of tokenizing real-world assets (RWA), bringing this phenomenon to the masses. Arthur Lin, Founder of and , expressed his excitement: “The team at Giants Planet would love to invite everyone to take part in this extraordinary event. Behind the scenes of working are blood and sweat to make this collection a free mint for everyone. Do stay excited for our announcements on the mint details in the coming days.” Giants Planet 2MR Labs Nick, Senior Bitcoin Ecosystem Manager of said: “We’re extremely excited for the Founding Explorers mint on Magic Eden Bitcoin Launchpad on 29th of August. This collection is an exciting mint for the Ordinals ecosystem, not only because it’s a humble free mint, but it is an entry piece to a journey with large ambitions backed by a strong team. With our launchpad, we love to showcase creators building on Bitcoin in a community-focused manner like this.” Magic Eden Charlie Hu, Director of and Managing Director of remarked: "Tokenizing real-world assets is not just about revolutionizing markets; it's about empowering individuals. It's amazing to see that 2MR Labs is proud to pioneer this transformation, ushering in an era where anyone can participate in assets that were once beyond reach." The Ordinals Council LucidBlue Ventures There has been a lot of interest and new trends in tokenizing real-world assets and utility, which 2MR Labs is heavily focused on. This innovative approach involves representing tangible assets, such as real estate, commodities, vouchers/discount codes, as digital tokens on blockchain platforms. This trend can potentially democratize investment opportunities by enabling a wider range of individuals to participate in traditionally exclusive markets. As technology matures and regulatory frameworks evolve, the tokenization of real-world assets is poised to reshape the way we perceive and invest in tangible assets. Stay tuned and remember, Founding Explorers are more than just digital art pieces  —  they are your ticket to an interstellar journey.

Giants Planet: World’s First Phygital Economy Is Set To Launch Its Flagship Free Mint Collection

Giants Planet: la primera economía Phygital del mundo está lista para lanzar su emblemática colección Free Mint

Giants Planet : la première économie phygitale au monde s’apprête à lancer sa collection phare de menthe gratuite

जाइंट्स प्लैनेट: दुनिया की पहली फिजिटल इकोनॉमी अपना फ्लैगशिप फ्री मिंट कलेक्शन लॉन्च करने के लिए तैयार है

ジャイアンツ プラネット: 世界初のフィジタル エコノミーが主力商品の無料ミント コレクションを発売予定

Giants Planet: a primeira economia phygital do mundo está preparada para lançar sua principal coleção de hortelã grátis

Hành tinh khổng lồ: Nền kinh tế thực vật đầu tiên trên thế giới chuẩn bị ra mắt Bộ sưu tập đúc tiền miễn phí hàng đầu của mình

巨人星球：世界上第一个数字经济体将推出其旗舰免费薄荷系列

Forbes’ 30 Under 30 honouree Anna Belova has recently asserted that the digital economy must go ‘phygital’ to avoid cannibalizing itself. Anna’s stance evangelizes Augmented Reality (AR) and a slew of emerging technologies at a time when the world is outpaced by them. In 2019, Anna Belova was featured in Forbes 30 Under 30 award category for her youthful accomplishments  in edtech and Augmented Reality(AR). Three years later, the Russian co-founder of DEVAR, a New Jersey-based AR company, is rallying the world to phygital, an AR-driven economy, and this is all thanks to her company’s success in the development of AR content and products. Phygital is the AR-based economic model Ann believes could forestall what she describes as the inevitable “cannibalism” of the digital economy. According to her, any technological move to keep the digital economy alive must begin with an expansion outside it with Augmented Reality(AR )and other complementing technologies that can actively shape the interaction between the physical world and the digital space as we know it. “You can think of Phygital as an evolution of everything that has been developed in computing, AR, VR and is set to dramatically change the way we live, work, communicate, travel, study, entertain and much more”, Ann recently told POSTR. “We are heading to a future where all physical objects in the future will be Phygital, i.e.powered by a set of breakthroughs (AR, IoT, M2M, etc.), while online environments (Social media, eCommerce, etc.) that exist today in the digital form only will finally merge with physical objects not just as an add-on, but rather as an integral part of it”. Revamping the Digital Economy Commenting on the state of the digital economy, Anna stated: “ Despite its rapid growth in recent decades, the digital economy still accounts for less than 6% of the total economy, while the traditional economy still dominates heavily. But with the rise of digital natives, we estimate it will reach at least 50% of the world GDP within the next 15–25 years — that’s a whopping $100–200 trillion upside. On the other hand, we can see that the digital economy is under a huge threat itself as it will very shortly reach its full capacity in terms of user penetration worldwide”. DEVAR’s recent technological strides in edtech show that revamping the digital economy is a concerted effort targeted at improving and sustaining it within a new set of protocols driven by the convergence of emerging technologies and their breakthroughs. In the last two years, DEVAR has created a series of educational augmented reality products for kids, including books, toys, flashcards, and playsets thereby enabling AR to hugely impact learning in the phygital world. The economic impact of Phygital can be measured in terms of its enormous potential to boost efficiency and productivity across all the major economic sectors. In essence, it is predicted that the Phygital revolution will lead to a dramatic redistribution of wealth and assets, primarily disrupting the offline world and acting as a gateway to the offline economy for today’s digital enterprises. This article was first published here

The Phygital Future: Predictions From AR Entrepreneur Anna Belova

TL;DR NOIR , a Sparkling Rosé produced using the Méthode Traditionnelle technique, will be offered exclusively as a dynamically priced token, $NOIR, and limited to just 777 bottles (777 tokens) New Moon $NOIR token is the first wine token ever created and sets new standards for collectible wine trading phygital When a $NOIR holder wants to redeem their token for a physical bottle, the token is burned, thus reducing the total number of $NOIR in circulation Combining wine purchasing via a redeemable token and NFT creates verifiable on-chain proof of its authenticity and ownership Update: The INO has sold out! In anticipation of the $NOIR launch, beginning on December 18th, NOIR will conduct an Initial $NOIR Offering, or INO In the future full launch, you will be able to buy, sell, or redeem $NOIR through , and $NOIR will be fully tradable on noir.digital polkaswap.io We are proud to build our new project on the and be amongst the first to utilize the innovative technology and expansive possibilities that SORA offers its community. SORA Network NOIR ‘New Moon’ and the $NOIR Token At the onset of 2022, no wine company in the world is better positioned in the emerging intersection of wine and cryptocurrency than . Since its inception, NOIR has intensely brand-aligned with crypto and its core values. NOIR was the first company to accept the SORA $XOR token as payment, and became the official beverage of the . NOIR SORA community Over the last few years, NOIR has established a presence within the crypto space, sponsoring events and parties at Bitcoin Miami, #PolkaswapMiami, , Signal SF, , and many others, supplying a delicious drink for the crypto community to meet and toast with. Sub0 NFT.NYC Our first product, a slim-canned Pinot Noir Sparkling Rosé, has been enjoyed by wine enthusiasts and crypto traders all over the world. NOIR recently won the silver medal at the 2021 Monterey Wine Festival, one of the California’s oldest and most prestigious wine competitions, beating out bottles from renowned wineries. NOIR was served at The Malingering Eye show at Salon 94, an NFT presentation during NFT.NYC 2021 Moving forward, NOIR’s goal is to expand on our by creating value propositions for both wine collectors and crypto-enthusiasts through new product innovations. unique position in wine and crypto NOIR , a Sparkling Rosé produced using the technique, will be offered exclusively as a , $NOIR, on the SORA Network, and limited to just 777 bottles (or $NOIR tokens). New Moon Méthode Traditionale dynamically priced token Bottles of NOIR are only attainable by redeeming the $NOIR token. These tokens are tradable and redeemable worldwide, wherever it is possible to legally ship wine to. Redeemers will not only receive a luxurious, ultra-rare bottle of our sparkling wine, but also an exclusive NFT, otherwise not available to the public. New Moon Though this concept is unheard of for a wine company, we believe this is a business model all major luxury spirits brands will evolve towards by 2025. We are proud to build our new project on the and be amongst the first to utilize the innovative technology and expansive possibilities that SORA offers its community. SORA Network NOIR: First in Many Categories NOIR has always imagined new ways to bridge wine and crypto-economics, starting by being the first company to accept $XOR as payment. With our newest release, we have reached a new milestone that we are excited to share. Each token is tied to a bottle, so buying $NOIR tokens is the same as buying our bottles of luxury wine. The $NOIR token is the first phygital wine token ever created and sets new standards for collectible wine trading. In another first, NOIR is the first dynamically priced wine to use a continuously priced XYK curve. Aside from Uniswap’s anomalous project, which successfully illustrated the power of dynamically priced collectibles, there are almost zero examples of any products whatsoever priced using a . Unisocks bonding curve The project Unisocks Bonding curve governing SOCKS price. Source ( ) Uniswap Twitter NOIR is the first edition of (physical + digital) products that will appear on , our new platform for buying, selling, and redeeming $NOIR. When we talk about phygitals, we speak of a future where every physical object is digitally connected to the internet and the blockchain. New Moon phygital noir.digital Wine Investing and the Luxury NFT Market There has always been a link between luxury goods, such as high-end wines, and investing. Historically, wine investing has been reserved for the elite, with returns outpacing art, bonds, and other alternative investment classes. Ever deflationary, wine investments have historically offered returns that are not correlated with traditional market cycles. The recent rise of the NFT movement, as well as the future Metaverse, have created new value propositions in this space. was recently quoted in saying, “ ” Morgan Stanley Business Insider Luxury-branded non-fungible tokens could become a $56 billion market by 2030 and could see “dramatically” increased demand thanks to the metaverse. This newly emerging marketplace already includes fashion brands such as and , but in the coming years, this will foreseeably expand to other tradable luxury markets such as fine wine, supercars, and real estate. Gucci Balenciaga An NFT house, named ‘Mars House,’ a digital artwork by Krista Kim, has sold for more than $500,000 Combining wine purchasing with an NFT also creates verifiable on-chain proof of its authenticity and ownership. The French publication , based in Bordeaux, published a shocking estimate that 20 percent of the wine sold on the international market is fraudulent. NFT proof-of-ownership will become a standard in verifying the authenticity of not only collectible wines, but all luxury goods. Sud Ouest Ancient Winemaking for the Future Economy is made using the time-honored Méthode Traditionnelle champagne-making technique. Méthode Traditionnelle is a labor-intensive process, whereby wine undergoes a secondary fermentation inside the bottle, creating the bubbles that we all love. All champagnes and most luxury sparkling wines are made using this technique. NOIR New Moon Sparkling wine while it undergoes its secondary fermentation in the bottle This rigorous process was executed by our master winemaker, , who was awarded the at the San Francisco International Wine Competition, the largest wine competition in the world. His ultra-boutique wines routinely receive point reviews. Fox is dedicated to producing small lot, handcrafted bottlings of exceptional quality Rhone varietal wines from the most premium vineyards in Santa Barbara County. Blair Fox Andre Tchelistcheff Winemaker of the Year Award 90+ The 100% Grenache grapes for NOIR _New Moon’s brut style sparkling rosé were picked from his organically grown, hand-farmed estate vineyard at low sugars with a low pH and beautiful natural acidity in 2019. The grapes were destemmed, crushed, pressed, and settled before being racked into neutral French oak barrels for fermentation and aging. Finished with a final dosage under the New Moon. The end result is a luxurious, creamy mousse texture with notes of toasted brioche, ripe strawberry, and apricot jam. Drink the Moon The Moon is an important symbol for NOIR. We incorporate several biodynamic techniques into our process and harvest under the Full Moon. The gravitational force of the Full Moon pulls water and nutrients from the soil into the vines and creates the juiciest grapes to hand-pick. Night harvest under the Full Moon The New Moon is when the Sun and Moon are aligned, with the Sun and Earth on opposite sides of the Moon. New Moons represent new beginnings and are a prime time for manifestation and intention-setting. New Moons in astrology mark the start of a new lunar cycle. We crafted the final under the New Moon. Dosage is the last step before final corking. This is the addition of a small quantity of ‘liqueur de dosage’ to the wine, which determines the style of sparkling wine. In the case of , we are considered a , which is a dry style under 12 grams of sugar per 750 ml. dosage NOIR New Moon Brut On a related note, an interesting theory has emerged on how the lunar cycle pertains to trading. New and Full Moons are often pivot points towards bearish or bullish momentum, with New Moons often corresponding to local market tops and Full Moons often corresponding to local market bottoms. Wen moon? $NOIR Tokenomics $NOIR’s token supply truly represents the rare and collectible, as . As stated earlier, $NOIR follows an XYK, continuous pricing curve. Meaning, , however, they can also be sold back into the liquidity pool at any time, thus creating a marketplace for $NOIR. there will only be 777 NOIR tokens/bottles ever produced every NOIR token sold increases the cost of the next You will be able to buy, sell, or redeem the wine through . $NOIR will also be fully tradable on at launch. Those who are interested in getting exposure to $NOIR, but don’t necessarily want to buy a full $NOIR token can purchase fractional amounts via Polkaswap. However, noir.digital polkaswap.io you need at least 1 full $NOIR token in your account to redeem. 1 $NOIR token entitles you to 1 of 777 limited-edition, hand-numbered bottles, shipped to you ( ) anywhere in the world, where it is legal to ship wine. $NOIR is deflationary. or your wine broker When a $NOIR holder wants to redeem their token for a physical bottle, the token is burned, thus reducing the total number of $NOIR in circulation. In addition to claiming their physical asset, NOIR token redeemers are eligible to receive several exclusive benefits: Redeemers automatically become members, which entitles them to discounts on NOIR products and VIP access to NOIR events. NOIR Club Redeemers also receive an NFT per bottle, limited to NOIR redeemers only. This NFT is your VIP pass IRL and creates verifiable on-chain proof of your bottle’s authenticity and ownership. Initial $NOIR Offering (INO) In anticipation of the $NOIR token launch, beginning on December 18th, under the Full Moon, we will conduct an Initial $NOIR Offering, or . INO Every NOIR token is tied to 1 of 777 hand-numbered bottles of NOIR’s Sparkling Rosé — the first edition of $NOIR, and the world’s first dynamically-priced wine. New Moon There will be a total supply of 777 NOIR tokens, of which, 77 $NOIR tokens will be made available for the Initial NOIR Offering. All accounts will also receive a limited edition NOIR NFT, which will only be available to INO participants. The , priced at ( ). maximum allocation per account for the INO is 1000 XSTUSD 250 XSTUSD/NOIR four tokens/four bottles Please note: Do not send more than 1000 . If you send more, it will still be regarded as 1000 XSTUSD. No refunds will be issued. The INO will close at 77 $NOIR tokens (77 bottles). XSTUSD We will announce on our official channels when the INO closes. 🥂 Update: The INO is now closed. Thank you for participating and stay tuned for launch updates The INO has closed on noir.digital $NOIR token has not been released yet. Do not fall for fakes! We will make an announcement when the $NOIR token is released and the site is fully launched. Join our official chat.. IMPORTANT: Telegram Subsequently, many exciting and unexpected future editions of NOIR will be released later in the year. We are thrilled to plant the flag and set the foundation as the first brand in collaboration with to forge a new business model for luxury wine. SORA For any additional information, please join the NOIR and follow us on and . Telegram Twitter Instagram For press or other inquires, please contact us at drinknoir@gmail.com 🥂 Thank you and cheers!

Introducing $NOIR, the World’s first Phygital Wine Token

How often have you picked up a beautiful piece of clothing in a store but suddenly put it back in its place? Let me correct myself- CAREFULLY put it back since the price tag didn’t match your budget! Honestly, it has happened to me a lot of times! Either I wait for my salary to be credited (crying later is silent), or I simply avoid buying an item unless it is displayed at a discount. We also know it would take you just a few seconds to tap the ‘Buy Now’ button if you get the exact piece online under a great deal! Isn’t it? Shopping in-store has become a tad old-fashioned, don’t you think? Anyway, we aren’t letting go of our habit of trying ten different things and sometimes, not even buying one! But how is this problem being solved? Not very long ago, you must have witnessed retailers strategizing their omnichannel marketing approaches. The marketing model was a tidal wave; thus, ‘Phygital Retail’ became the new buzzword that has blurred the thick line between the physical and digital worlds. HOW? It is precisely what we’ll be talking about in this article! So, how about taking a peek? Understanding the Journey from Omnichannel to Phygital The flight from brick-and-mortar retail stores to e-commerce stopped at numerous destinations, one being omnichannel. Undoubtedly, the term does sound impressive! Initially, the key strategy emphasized by retailers was to convert a potential customer into a regular one via any means- mobile, in-store, etc. Unfortunately, various entrepreneurs misunderstood the approach and instead started building a multichannel strategy, while the two have a fine thin line of difference. Notably, the latter, multichannel strategy worked towards providing an alternative online mode to the customers than working on both simultaneously. Undoubtedly, consumer experience should be the top-notch priority for retail businesses, and in the race to introduce innovation, the journey for the current period ended on adopting ‘phygital.’ Now that omnichannel has been replaced by phygital, it offers customers an exceptional opportunity to order, review, return, and exchange goods whether online or offline. But how did the shift happen? The rivalry of Retail and E-Commerce Led to Innovation! Exploring products online has become a pastime activity for many and one of the primary reasons behind higher sales of a store. If you belong to the same league, you’re experiencing a phygital approach already without realizing the same. In simple words, phygital has re-invented the buying experience for the consumers and here’s how retailers are optimizing the new buying manner: A digital display of products to customers at home for them to shortlist and review the items by visiting the store. Integration of QR codes in ads for customers to scan and land at the website. In-store self-paying services and checkout. Integration of Augmented and Virtual Reality for consumers to witness new products and leave feedback. In order to explain to a 5-year-old, we’ll state that phygital retail experience is all about blending or aligning an in-store shopping approach with digitally enhanced methods. For example, how disappointed would you feel when you excitedly open a website to purchase a limited stock item; but the site crashes due to an issue, and the item is gone? Sucks right? But fortunately, the phygital retailing approach has now taken the affair into its own hands and will offer a personalized and seamless buying pattern. But How are Customers Likely to Get Influenced? Marketers are now well aware of making smart choices and precisely know how consumers are targeted. Thus, they collect all the relevant information based on customers’ previous purchases, shopping behavior, and more to plan campaigns that target them in an effective manner. For example? It must have surprised you one or the other time when you’re passing an expensive store that catches your eye, and suddenly your phone pings saying, ‘Get the best deals ever!’ Would you stop, or would you not? Of course, you will, and that’s the magic of location-based push notifications. Phygital Technologies are Right in Front of You! No wonder retail market space is paving the way for phygital technologies! How would you recognize them, you ask? Here are a few top-notch examples! AR and VR Are you a big Pokemon Go fan? That’s about it! There was a time you could see people wandering with smartphones in their hands! That’s the magic AR created, and now it’s all set to rock the shopping world. Retailers are diving deep into the ocean of AR and creating possibilities that could enable customers to try on products virtually. Personalized ads Personalization is one of the best ways to hold attention, and there’s no coincidence if you see certain sites throwing recommendations at you. Businesses target their potential customers via this pattern to boost their sales and, unsurprisingly, acquire victory at the same. Cashier-Less Checkout In-store shopping is rapidly changing in terms of digitization! For example, retail stores are now leveraging phygital retail displays in place of human cashiers, which adds convenience. What’s more? The times are not away when retailers will amalgamate the entire experience with AI for a jaw-dropping experience! In Conclusion… Consumers' shopping habits are changing, and so are their needs! Therefore, it is vital for businesses to remain a step ahead and predict future trends. As mentioned earlier, physical and digital forms ‘phygital,’ and the trend is a powerhouse for businesses that are here to stay. In-store shopping is never going to vanish since it offers a personal touch to the buying experience. However, blending technologies along with physical action will be the icing on the cake for retailers. What do you think?

Confessions of a Shopaholic Marketer: From Omnichannel to Phygital E-commerce Strategies

It can also be said that it’s a watershed moment for the globe, and there is no magic stick or playbook for any business to overcome the challenges the outbreak has brought with it. The pandemic has transformed the way the world behaves. From less demand to digital ordering to adopting a “contactless” approach, much more is happening in the business world. On the one hand, people are going towards digital shopping, while on the other hand, it has led to a renovation of the physical experience. The amalgamation of these two terms has the impetus to the “phygital” approach. Here we have taken a real-life example that helps you understand this approach better. How many times have you gone to a mall or store to see and touch a product and return empty-handed to buy it online at a discounted price? Now, let’s flip a coin; how many times have you read dozens of reviews and asked your friends before making a purchase from a physical store? Yes, both situations are real, and here you will easily come to know why the phygital approach has become a new frontier in the customer journey. We are witnessing a drastic change in practices with the rise of e-commerce, and we recognize a need to complement physical stores with the new virtual realms of e-commerce and digital technology. And this is what stands for “phygital,” a portmanteau of two unique terms, “physical” and “digital.” This post will see how “phygital” will be a game-changer for the marketing landscape and how retailers should consider it to engage with their customers effectively to keep their business afloat. What is Phygital? Source: Allerin To put simply, Physical + digital = phygital. Going phygital means combining online and offline strategies to create a seamless user experience using both approaches. In , more than 72% of netizens shop online, and around 52% of buyers purchase products from offline stores. Now delivering top-notch customer experience to both kinds of buyers is a brand’s duty. a recent 2020 study The term suggests, going phygital is all about filling the gap between online and offline. It is an emerging way of experiencing shopping across the boundaries of the two different environments. Therefore, marketers united those words in order to offer a complete and excellent customer experience. Phygital: A New Retail Frontier Imagine a real-life situation. After a tiring and hectic day, you are waiting for the bus at your workstation, and for dinner, you have zero energy to visit a grocery shop or restaurant. What will you do? Luckily, there is a , all you need to scan the barcodes and order food; you will get it at your doorstep when you reach home. kiosk on the platform Let’s take another real example; you are sitting at your favorite restaurant. Instead of waiting for the manager to note your order, an AI-based touch screen kiosk helps you place the order based on your preferences and use facial recognition to complete the checkout process and charge your account. Yes, this is called the phygital phenomenon, where all tasks are made possible by advanced technologies such as AI, AR/VR, etc. Before three years ago, Amazon was the first that launched its physical store named where customers need to pick the item and walk out. A billed amount will be charged from your Amazon account, and you will get a receipt through mail. “Walk Out Shopping,” As the twisty, wild state of lockdown and isolation sets in, our digital and physical selves meld in new, surprising ways, making phygital the buzzword of the year. In addition to that, consumers these days are both physical and digital. They like to interact with the product in real life and also want to enjoy the hassle-free shopping experience that online stores provide. In short, going phygital means a mixture of the best components of online stores and combines them with the offline shopping experience. And the adoption of this phenomenon allows retailers to provide consumers a phygital customer experience where advanced technologies interact with the real world. Phygital retail is beneficial to both consumers and retailers. Customers here can enjoy an enhanced shopping experience while having access to unexploited customer data presents retailers with enormous opportunities to expand their business. How Retailers Can Go Phygital Source: TheScalers The world is heading towards digitization; from food ordering to grocery to digital payments, customers today have plenty of apps installed on their smartphones. Even before the pandemic, the doorstep delivery business was growing, but today you can see where it stands. More and more entrepreneurs are modifying their existing business models to stay one step ahead in the fiercely competitive market. And going phygital is the only robust way. Take an example of the restaurant industry which was hit hard by the pandemic but adopting a phygital approach helps them to survive. Consequently, restaurants leverage E-Delivery solutions to fulfill online orders while operating dine-in with fewer capacities.  No doubt, small and medium scale businesses can’t go digital overnight as they lack budget and skills, but here we have come up with some suggestions that allow them to go phygital without making huge investments. Social Media Platforms If you want to thrive in today’s business world, overlooking social media platforms can cost you more. Facebook, Instagram, Twitter, etc. are powerful social media platforms to offer discounts to the users who show interest in your content. Retailers can also invite interested customers to subscribe to their channel or tag their brand on their page to get an amazing deal in return. It builds trust among customers and enables brands to interact with customers in a personalized way. eCommerce plus Email and Chatbots for Omnichannel Experience As we have seen earlier, embracing digital transformation is much easier for small and medium scale businesses too. Tools like social media, emails, chatbots, etc. make it easy for brands to assist customers whenever they want. Popular CMS platforms like Shopify and WooCommerce also integrate email and SMS marketing tools that allow brands to create an integrated eCommerce. Want to Design a Phygital Customer Experience? Get Inspired From These Popular Brands To date, around take place online, but 49% of customers still prefer to buy products from physical retail stores. This figure clearly reflects how physical interaction is a key element for customers. 63% of purchases As seen earlier, a successful phygital experience is one that blends the three “I”s Immersion Immediacy And interaction The first two terms are digital, while interaction is connected to the physical world. Here we have mentioned examples of some popular brands that have adopted a perfect phygital strategy to provide a powerful phygital customer experience. KFC Food and beverage brands can also participate in delivering phygital customer experiences. For instance, KFC is currently experimenting with fully phygital stores in China. Consumers can order food at any store using touch screens, and payment is taken via facial recognition technology. The brand has taken another step towards digitization; with the help of AI, they can also predict what customers want to eat and provide them customized menus when they come to the ordering kiosk. Nike Store in Atlanta Nike launched its first at Atlanta in New York City to deliver a 360-degree phygital experience to its customers. With mannequins equipped with QR codes, Nike’s House of Innovation functions like Amazon Go, allowing customers to request sales associates to bring them a particular color or size. After shopping, Nike’s instant checkout system eliminates the tediousness of the traditional checkout process. House of Innovation To Wrap It Up It requires a large amount of creativity and an open mind to reinvent your store for retail in the future. Today, marketers are coming up with new and innovative strategies to boost sales. And a phygital strategy is perfect for creating a holistic online marketing space, especially as digitalization continues to permeate consumer lives quickly.

More Than a Buzzword: Retailers are Going “Phygital” with Their Marketing Strategies

I've already written about the : from long lines to poorly lit dressing rooms. With digital solutions now the norm and the growth of mobile devices, virtual and augmented reality are set to change the shopping experiences we're used to. The pain points are now replaced with interactive experiences that inform and entertain. things I dislike about shopping . Virtual technology bridges the gap between e-commerce and physical stores Traditional shopping has long become time-consuming and inconvenient (just remember any pre-holiday fuss!). And, although online purchases are easily made from the sofa, they lack real-store “try-on” options. That`s why blurring time and space limitations is a trend shaking up the whole industry of retail. While AR enhances real environment via digital access, VR makes it completely immersive. AR/VR is about adding a new level of intrigue to online shopping. The “Future of Retail” survey by involved 1,400 customers questioned about the virtual reality element in retail. The results report: Walker Sands The technology isn't new, yet developers are now coming up with the hardware solutions convenient for everyday use. After the introduction of Oculus Rift as a game-changer, Google Cardboard and Samsung Gear VR offered a more affordable way to convert any smartphone into a VR headset. This is a chance to transform any VR tool into the entrance to virtual showrooms and stores. Instead of a two-dimensional shopping, the new commerce could be optimized to combine convenience and personalized approach. But why fill this gap? Digital commerce seems to be the most convenient way to shop. Not exactly. The most recent research by reports there still some product categories having more opportunities for in-store sales. Walker Sands Closing, healthcare goods, and groceries are the categories most frequently bought in physical stores last year. Yet time-safety remains valuable for a digital era user, so the combination of online and offline retail makes sense. Virtual reality promotes. With VR, any store gets its 3D version for the users to walk through space. Virtual test drives, weddings, honeymoons, vacations are the options predicted to be promoted via VR headsets in 2015. Sounds strange, who is the person requesting a virtual marriage?! The point is that VR is a powerful service and product advertising platform. It integrated well in fashion and the automotive industry demonstrating high consumer engagement. Marxent introduced the Future Fashion installation with giant video walls showcasing key fashion trends of the season. The visitors were guided through space with the help of Oculus Rift, while the “Edit me” option helped to choose preferable outfits available at any of Westfield's retailers. - Westfield Mall - utilized Google Cardboard created an exciting imaginary journey to get a feel of driving a car. The videos included a variety of landscapes to get a close-to-real car driving experience. Volvo Virtual Reality to Boost Brand Voice. Gucci, Audi, BMW are just some of the well-known brands that have made VR/AR a part of their marketing campaign. But if you think VR is a luxury-segment power, don't get tripped up with this assumption. Adidas and Zara implemented concept stores to virtually try clothing items on. Red Bull created a VR experience of the Red Bull Air Race. L'Oreal launched a VR makeup mirror app. reported emotional attachment to a brand grew by 26% due to VR experiences offered. The same research found the participants viewed a VR-related branded content 34% longer. YuMe & Nielsen The point is in the freedom to explore new worlds. Unlike video or article, VR environment implies a sense of mystery attracting consumers attention and, therefore, increasing ever-important engagement rates. Augmented reality motto: “Try before you buy.” The chance to ensure whether an item fits before actually purchase it is the offer many industrial giants have already tapped into their businesses. The novelty is introduced more in realms of AR. Augmented reality overlaps video with some virtual elements added. By allowing consumers to see how certain items fit their preferences, AR provides close-to-real product visualization, be it clothes or interior design items. These are just a few examples demonstrating AR as a game-changer among the evolving trends. e-commerce business Housing If you're one of those picky aesthetes (like me), you know that feeling of frustration after a tiresome process of choosing the right furniture. To get my apartment close to “my castle,” a thorough interior design planning is just the thing I need. Yet when shopping at home, it is quite hard to visualize how that super place-consuming wardrobe would look in my bedroom. AR seems to bridge the gap. Together with Phoenix Media, Magento introduced augmented reality that enables users to bring furniture right to their homes. Customers move, rotate, examine the product from different angles choosing the best-fit for their interior design. An innovative way to support a confident purchase decision. 3D-model extension The same launched by IKEA places furniture items in your room. You simply set the catalog where you'd like the furniture piece to be, the app displays key parameters of the item, and that's it. Now you know that green sofa isn't the best choice of yours. AR catalog app Fashion Shoe sampling by is an iOS app similar to the one Converse introduced in 2010. This is the option to try on different pairs of sneakers from the available 3D models. Wanna Kicks As the app tracks your feet movements, you have a chance to see how cool you are while walking in the new shoes. Recently, the developers announced working on a new app feature for the users to try the shoes standing in front of the mirror. This is the approach to integrate the in-store behavior with the digital extension and, therefore, drive online sales. Grocery Once upon a time, someone came up with the idea to have a digital guide in desperate tries to find a consultant in a giant store. And a local grocery has become the place where the potential of AR mobile app reveals. Dent Reality is the agency developing online indoor navigation with the help of virtual technologies. The vision technology localizes you within the store and, using the stock information, displays product details you need as well as plots the route to the right department. VR/AR is a competitive area. Statista expects the U.S. VR/AR market share to grow drastically, eclipsing to $160Bn by 2023. Because of these numbers, I give you two reasons why should VR-solution providers pay much attention to software testing. With the advances of VR/AR, even slight issues with usability spoil the fun. Negative impressions are powerful; usually, people avoid experiencing them again. - User Experience. VR tech is no more a just game industry driver. A wide range of industries brings about responsibility for the services delivered with the help of VR, especially those related to healthcare. - Responsibility. What areas of VR/AR software usually undergo testing? The list of features to check always depends on project specifics & the requirements. The scenarios I provide here are standard, the whole strategy is likely to be modified: Testing on real devices usually involves traditional and mobile platforms to ensure the right performance of VR/AR application. The traditional require QA engineers to check if VR functions correctly on a high-end PC and console devices, typically PlayStation, Xbox. The case might involve testing if a VR-based app accurately displays on the headset. At times when motion controller device is added, QA engineers detect motion inconsistencies. Virtual reality testing Mobile hardware testing includes checking memory leaks, network impact, battery, and power consumption issues when VR app is active. Google Cardboard, Google Daydream View, Samsung Gear are the devices used to test an app against the scenarios above. Photo by Stella Jacob on Unsplash Content Since 3D space goes beyond standard interface structure, it requires a different approach to test the basic design elements. Immersive technology is about a high-standard 36⁰ overview, correct video & audio performance, clear textual part, and non-glitchy graphics. End-user testing We've already agreed that comfort and engagement are the major features to characterize a high-quality VR product. Focus groups of end-users are gathered due to gender, age, experience with VR tech, and reflect the target demographics of a future product. Along with UX testing, QA engineers get subjective reviews on the product, including navigation convenience and overall content consistency. Final Word The fuss over virtual tech is everywhere, and there are reasons for that. It seems to be a cutting-edge solution in the areas we didn't expect. So go ahead with more research monitoring the market and enjoy your success!

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