PERQ Convertis in the Sales Force Automation Industry

PERQ Convert

So, you've developed an app or a SaaS and are grappling with the challenge of attracting your initial users. It's a common struggle, and the first 100 users are undeniably the toughest to acquire. I've compiled insights from leading SaaS companies, outlining a set of actionable strategies. The key to gaining early-stage customers often lies in undertaking activities that aren't easily scalable. One prevalent mistake at the outset is an excessive focus on the future. This is a common scenario—I frequently observe founders yearning for virality and rapid scalability, envisioning massive success. However, getting lost in these dreams can divert attention from what truly matters. In reality, a fledgling founder should concentrate on comprehending their customer base. Conducting research doesn't require a large user base; a handful of individuals is sufficient. Obtaining the first few dozen users is more feasible through manual actions—activities that, although not scalable, lay the foundation for sustainable growth. Now, let's delve into some examples of these manual actions. Massive following people on Twitter This strategy proved instrumental in Suhail's efforts to launch Mixpanel, the analytics tool. https://twitter.com/Suhail/status/1009454402048937986?embedable=true Remember that you can follow up to 400 persons per day. Start with an email newsletter The concept is to curate a list of individuals who appreciate your content and then leverage this audience as a launching pad for your product. One of my favorite instances of employing this strategy involves Ryan Hoover's experience from a decade ago. He initiated a daily email newsletter featuring intriguing startups he discovered. Over time, he cultivated a list of 170 highly engaged individuals. These recipients not only responded to Ryan but also expressed their enjoyment of his curated digests. This positive interaction sparked the idea to develop a product. Enter the infamous Product Hunt. With the support of this initially small yet enthusiastic audience, the new website swiftly gained momentum, transforming into the premier social network for startup enthusiasts. "The Collinson Installation" Paul Graham writes: "At YC, we use the term Collinson installation for the technique they invented. More diffident founders asked: 'will you try our beta?'. And if the answer is yes, they say 'great! We will send you the link'. But Collinson brothers weren't going to wait. When anyone agreed to try Stripe, we would say 'right then, give me your laptop!'. And set them on the spot." Source: (must read btw) http://paulgraham.com/ds.html Product forums Zapier serves as a tool that seamlessly connects different applications, such as Salesforce with MailChimp or Dropbox with Google Drive. Now, who constitutes Zapier's user base? That's right—the users of these diverse apps. Where do you find these users? Often, on the product forums of platforms like Salesforce, MailChimp, and others. And here's where the strategy unfolds. Zapier's CEO employed a simple yet effective plan. He frequented product forums for companies like Dropbox, Salesforce, and Evernote, scanning for posts like: "I love MailChimp! It would be awesome if you had Wufoo Integration!" Capitalizing on these opportunities, he presented Zapier as a solution. While each link brought in only 10 visits, the traffic was modest. However, the CEO recognized that he was attracting the right customers—50% of these visitors signed up for the beta. A remarkable success rate! The takeaway here is clear: targeted outreach is the key. You don't necessarily need a thousand customers to kickstart your venture; you just need the right 10. Source: https://read.first1000.co/p/zapier Direct sales "Content marketing doesn't work nearly as well for a new product. Direct sales killed it." says Nathan Barry, the founder of ConvertKit. While we all detest spam, there's an acknowledgment that, when executed correctly, it can yield results. The key lies in meticulous research before approaching a potential client, enabling a personalized and compelling offer. Let's compare two scenarios. First scenario:
"Hello, dear sir/madam! Your company has a decent website, but it could be better. Please buy my professional website speedometer tool." Now, consider the second approach:
"Hello, Alex. I learned about your company while watching your latest podcast show with James. You were discussing website performance extensively. Out of curiosity, I tested your website on my speedometer tool, and it only scores 18 out of 100. Want to know what exactly needs improvement?" The difference is evident, isn't it? Nathan Barry introduces another intriguing concept called "concierge migrations": "The biggest objection in the sales process for us has always been. 'But it's so much work to switch!'So we did the ultimate thing that doesn't scale and offered to switch them out of their ConvertKit. Totally for free. Yes. It costs us a lot of time and money, but the referrals and ongoing revenue give an incredible ROI." Great tactic that works for the type of products that are hard to move from. For example, a website builder (my case 🙂). Source: https://nathanbarry.com/2015-review/ Keyword in domain name The next strategy is truly ingenious, and it's surprising that more people aren't utilizing it nowadays. This gem dates back to 2013 when the team at Doordash aimed to validate the demand for quick food delivery. Despite having limited resources for marketing, they came up with a brilliant plan. Their approach was to target individuals in Palo Alto searching for food delivery on Google. Doordash strategically chose the domain name "PaloAltoDelivery.com," anticipating that the domain would secure top positions in Google searches for the keywords "Palo Alto delivery." Essentially, the keyword became the domain name, and it proved to be a highly effective move. Source: https://read.first1000.co/p/case-study-doordash I personally employed a similar strategy with success. My side project, uigenerator.org, has generated over $20,000 in profit since 2022, with the majority of the traffic originating from Google. You can probably guess the keyword. Moreover, just a couple of weeks ago, a friend of mine used the same tactic to garner free traffic from Google. He created a website, allgpts.co, which now ranks at the top for the "all gpts" keyword. So, yes, the "keyword in domain" trick remains a viable and potent strategy. ​ This post was originally an which was then flavored with memes and turned into a . Originally published . 𝕏 thread YouTube video here

The First 100: Proven Tactics From Stripe, Zapier & Convertkit That Get You the Users You Want

প্রথম 100: স্ট্রাইপ, জাপিয়ার এবং কনভার্টকিট থেকে প্রমাণিত কৌশল যা আপনাকে আপনার পছন্দের ব্যবহারকারীদের পাবে

Die ersten 100: Bewährte Taktiken von Stripe, Zapier und Convertkit, die Ihnen die gewünschten Benutzer verschaffen

Los primeros 100: tácticas comprobadas de Stripe, Zapier y Convertkit que le permitirán obtener los usuarios que desea

Les 100 premiers : tactiques éprouvées de Stripe, Zapier et Convertkit qui vous permettent d'obtenir les utilisateurs que vous souhaitez

पहली 100: स्ट्राइप, जैपियर और कन्वर्टकिट की सिद्ध युक्तियाँ जो आपको मनचाहे उपयोगकर्ता दिलाती हैं

最初の 100: 望むユーザーを獲得する Stripe、Zapier、Convertkit の実証済みの戦術

첫 번째 100가지: 원하는 사용자를 확보하는 Stripe, Zapier 및 Convertkit의 입증된 전술

As primeiras 100: táticas comprovadas de Stripe, Zapier e Convertkit que proporcionam os usuários que você deseja

Первые 100: проверенные тактики от Stripe, Zapier и Convertkit, которые принесут вам нужных пользователей

İlk 100: Stripe, Zapier ve Convertkit'ten İstediğiniz Kullanıcılara Ulaşmanızı Sağlayan Kanıtlanmış Taktikler

100 đầu tiên: Các chiến thuật đã được chứng minh từ Stripe, Zapier & Convertkit giúp bạn có được người dùng như mong muốn

前 100 名：来自 Stripe、Zapier 和 Convertkit 的经过验证的策略，可为您带来所需的用户

I have been professionally involved in DeFi for 8 years (as a researcher, LP and advanced user). Today, I would like to talk about one of the major trends of 2023 - restaking. For this, I will try to go step by step, rather than giving the 1001st description of the general processes, of which there are so many in Google search results. So you have ETH, what's next? Let's imagine you have 1 ETH. Not bad. Is its price increasing? In the medium and long term - yes, but in the short term - not always: What to do? The most conservative strategy in this case is HODL, but in this case, DeFi is not yet in the picture. Liquid Staking The next step is liquid staking. To get straight to the point, Ethereum, like many other projects, is now PoS (Proof-of-Stake), which means? It means validators or other super-nodes receive rewards. Since that's the case, these rewards can be... tokenized, turning them into a separate financial instrument (derivative). This is exactly what Lido, Rocket Pool, and a number of other projects have done (today their total number has exceeded a hundred, although barely 10 are truly active): I always use Lido as an example, but only because they are the largest. If you, like me, prefer more decentralization, then Rocket Pool is the right and precise choice. The APR for stETH today is 3%-3.5% (Lido), but at the beginning of the transition era, it was over 10%: No super-knowledge is needed for liquid staking: Go to the page: stake.lido.fi;
Authorize with your wallet (Metamask or something else - it doesn't matter);
Stake ETH as the base asset and receive a first-order derivative - stETH. A few life hacks right away: Learn to check any asset/project through at least 2-3 sources:

My 1st source is pro.similarweb.com: you can quickly check the traffic and when the site became active to avoid obvious scams (you can also add a who-is check here);
The 2d source is coinmarketcap.com: any aggregator will do, the main thing is that it updates promptly;
The 3d source is any search engine without subjective filtering;



Always carefully research the economic conditions (DYOR) during your first transactions:

What is the base and derivative asset worth?
What is the provider's fee?
What is the gas price (even in cheap networks, failures are not uncommon)?
Do the APR/APY figures match the stated ones (you can check on the same aggregators)?



And always scroll through the news feed: blockchain solutions are rarely hacked, but DNS attacks, simple phishing sites, and other issues happen much more often, as there are always two vulnerable links in decentralized Web3:

centralized intermediary services;
you → the person. So, you have received the long-awaited stETH, and now your yield on ETH is 3% per year or more. Is that a little? Yes, but it's in ETH, and as we remember, it can rise from $0.03 to $4500 or more. And this is our main hope. But can the yield be increased further? Yes, it can! Restaking "This is a new onchain primitive similar to rehypothecation, allowing either natively staked ETH or Liquid Staking Tokens (LSTs) to be restaked in return for additional yield". So, let's immediately see how this works in practice. We go to kelpdao.xyz and stake the 1 stETH we obtained earlier: And again: Don't be lazy and study the protocol audit: audits themselves may not help much, but it's worse when they're absent;
Look at APY/APR: that's why you came here;
And then the operation is the same as before: input the base asset (now stETH) and receive the derivative (rsETH). You can also try EtherFI, Renzo protocol and others: it depends more on current rates and your imagination. Life hack: never put 1 to 1. In the sense that if you're going up the ladder of complex derivatives, it's better to go like this: 1 ETH => split into 0.8 & 0.2: leave 0.2 in ETH, and convert 0.8 into stETH; Then divide 0.8 stETH again into 80% and 20% (any slippages, differences in rates, included rewards - keep in parentheses) and so on. Why all this complexity? Because: Protocols get hacked;
Individual pools get hacked too;
Even individual assets. And don't forget to remove unnecessary approvals through scanners or special services like cointool.app. So, we've progressed: From a hypothetical 0% APR on ETH to 3% in stETH;
And then, with the specific implementation of restaking in Kelp DAO - up to 4.28% (don't rush to add percentages, as there are many pitfalls here). What's next? Remember that diversification is decentralization and try to allocate 80% of 0.8 (0.64) stETH through various protocols, for example: ETHERfi;
Renzo;
Kelp;
Swell. In total, we get 0.64/4 = 0.16 for each service. But you are free to act as you wish and, by accumulating loans in AAVE, invest not a part of the whole, but the whole plus a part. Is this risky? Yes. But DeFi endures everything. Can you achieve even higher returns? Yes, but first - some more life hacks: Don't forget about bonuses (via airdrops) from EigenLayer and protocols (like Kelp, calculating points for a reason), which also add to your profitability;
You can continue using the assets in DeFi, which also adds extra income (though no one can guarantee it);
Finally, don't forget about cross-chain arbitrage: you can always look for a new network and try to bridge (transfer) your assets - currently possible on Scroll, where different restaking derivatives earn so-called marks. And yet, what about ETH itself: can you do something more to improve profitability? The short answer is yes, but implementing this answer is not as simple as it seems. The magical Pendle In fact, there are several services like this, including Asymetrix, but for brevity, I'll focus on Pendle specifically: especially since it has proven itself quite well in the past year (although everyone has their mishaps). And again - headfirst into practice: On the main page, select the asset you need (initially set the mode to simple: once you understand it, you can start experimenting with YT & PT), check the APR/APY, if it suits you - proceed to its staking page: Carefully and as capable as you can, read the terms and lock your assets: again, the choice of percentage is up to you, but I would recommend (if I could) starting with at least an 80/20 strategy everywhere. That's it, now you've learned how to hedge your bet on a complex derivative. It sounds strange, but it's true. Want more? Well, don't linger and follow the primary source: pendle.gitbook.io/pendle-academy. The position will look something like this: So, from zero, we can pull out approximately 7%-10% annually (in the worst case, 4-7%) in ETH, which is already quite substantial. But that's not all. Take another look at the scheme we've walked through: Conclusion Undoubtedly, the presented scheme can be both simplified and made more complex. Moreover, different services (projects) can be used at different stages. However, the main point is that the described scheme is universal in theory on the one hand, and on the other hand, it is implemented in quite specific practice. If this post sparks interest, I will continue. But for today, that's all from me and Ch33r$! I have been professionally involved in DeFi for 8 years (as a researcher, LP and advanced user). Today, I would like to talk about one of the major trends of 2023 - restaking . For this, I will try to go step by step, rather than giving the 1001st description of the general processes, of which there are so many in Google search results. restaking description So you have ETH, what's next? So you have ETH, what's next? Let's imagine you have 1 ETH. Not bad. Is its price increasing? In the medium and long term - yes , but in the short term - not always: yes but What to do? The most conservative strategy in this case is HODL , but in this case, DeFi is not yet in the picture. What to do? HODL Liquid Staking Liquid Staking The next step is liquid staking . To get straight to the point, Ethereum , like many other projects, is now PoS (Proof-of-Stake), which means? It means validators or other super-nodes receive rewards. Since that's the case, these rewards can be... tokenized , turning them into a separate financial instrument ( derivative ). This is exactly what Lido, Rocket Pool, and a number of other projects have done (today their total number has exceeded a hundred, although barely 10 are truly active): liquid staking Ethereum PoS tokenized derivative I always use Lido as an example, but only because they are the largest. If you, like me, prefer more decentralization, then Rocket Pool is the right and precise choice. The APR for stETH today is 3%-3.5% (Lido), but at the beginning of the transition era, it was over 10%: APR No super-knowledge is needed for liquid staking: Go to the page: stake.lido.fi; Authorize with your wallet (Metamask or something else - it doesn't matter); Stake ETH as the base asset and receive a first-order derivative - stETH. Go to the page: stake.lido.fi ; stake.lido.fi Authorize with your wallet ( Metamask or something else - it doesn't matter); Metamask Stake ETH as the base asset and receive a first-order derivative - stETH . stETH A few life hacks right away: Learn to check any asset/project through at least 2-3 sources:

My 1st source is pro.similarweb.com: you can quickly check the traffic and when the site became active to avoid obvious scams (you can also add a who-is check here);
The 2d source is coinmarketcap.com: any aggregator will do, the main thing is that it updates promptly;
The 3d source is any search engine without subjective filtering; Always carefully research the economic conditions (DYOR) during your first transactions:

What is the base and derivative asset worth?
What is the provider's fee?
What is the gas price (even in cheap networks, failures are not uncommon)?
Do the APR/APY figures match the stated ones (you can check on the same aggregators)? And always scroll through the news feed: blockchain solutions are rarely hacked, but DNS attacks, simple phishing sites, and other issues happen much more often, as there are always two vulnerable links in decentralized Web3:

centralized intermediary services;
you → the person. Learn to check any asset/project through at least 2-3 sources: My 1st source is pro.similarweb.com: you can quickly check the traffic and when the site became active to avoid obvious scams (you can also add a who-is check here);
The 2d source is coinmarketcap.com: any aggregator will do, the main thing is that it updates promptly;
The 3d source is any search engine without subjective filtering; Learn to check any asset/project through at least 2-3 sources : Learn to check any asset/project through at least 2-3 sources My 1st source is pro.similarweb.com: you can quickly check the traffic and when the site became active to avoid obvious scams (you can also add a who-is check here); The 2d source is coinmarketcap.com: any aggregator will do, the main thing is that it updates promptly; The 3d source is any search engine without subjective filtering; My 1st source is pro.similarweb.com : you can quickly check the traffic and when the site became active to avoid obvious scams (you can also add a who-is check here ); pro.similarweb.com here The 2d source is coinmarketcap.com : any aggregator will do, the main thing is that it updates promptly; coinmarketcap.com The 3d source is any search engine without subjective filtering; Always carefully research the economic conditions (DYOR) during your first transactions: What is the base and derivative asset worth?
What is the provider's fee?
What is the gas price (even in cheap networks, failures are not uncommon)?
Do the APR/APY figures match the stated ones (you can check on the same aggregators)? Always carefully research the economic conditions ( DYOR ) during your first transactions: Always carefully research the economic conditions DYOR What is the base and derivative asset worth? What is the provider's fee? What is the gas price (even in cheap networks, failures are not uncommon)? Do the APR/APY figures match the stated ones (you can check on the same aggregators)? What is the base and derivative asset worth? What is the provider's fee? What is the gas price (even in cheap networks, failures are not uncommon)? Do the APR/APY figures match the stated ones (you can check on the same aggregators)? And always scroll through the news feed: blockchain solutions are rarely hacked, but DNS attacks, simple phishing sites, and other issues happen much more often, as there are always two vulnerable links in decentralized Web3: centralized intermediary services;
you → the person. And always scroll through the news feed : blockchain solutions are rarely hacked, but DNS attacks, simple phishing sites, and other issues happen much more often, as there are always two vulnerable links in decentralized Web3: And always scroll through the news feed centralized intermediary services; you → the person. centralized intermediary services; you → the person. So, you have received the long-awaited stETH, and now your yield on ETH is 3% per year or more. Is that a little? Yes, but it's in ETH, and as we remember, it can rise from $0.03 to $4500 or more. And this is our main hope . But can the yield be increased further? Yes, it can! hope Restaking Restaking " This is a new onchain primitive similar to rehypothecation, allowing either natively staked ETH or Liquid Staking Tokens (LSTs) to be restaked in return for additional yield ". So, let's immediately see how this works in practice. We go to kelpdao.xyz and stake the 1 stETH we obtained earlier: This allowing either natively staked ETH or Liquid Staking Tokens (LSTs) to be restaked in return for additional yield kelpdao.xyz And again: Don't be lazy and study the protocol audit: audits themselves may not help much, but it's worse when they're absent; Look at APY/APR: that's why you came here; And then the operation is the same as before: input the base asset (now stETH) and receive the derivative (rsETH). Don't be lazy and study the protocol audit : audits themselves may not help much, but it's worse when they're absent; Don't be lazy and study the protocol audit Look at APY/APR : that's why you came here; Look at APY/APR And then the operation is the same as before : input the base asset (now stETH) and receive the derivative (rsETH). And then the operation is the same as before You can also try EtherFI , Renzo protocol and others: it depends more on current rates and your imagination. Life hack: never put 1 to 1. In the sense that if you're going up the ladder of complex derivatives, it's better to go like this: 1 ETH => split into 0.8 & 0.2 : leave 0.2 in ETH, and convert 0.8 into stETH; Then divide 0.8 stETH again into 80% and 20% (any slippages, differences in rates, included rewards - keep in parentheses) and so on. EtherFI Renzo protocol Life hack: split into 0.8 & 0.2 Why all this complexity? Because: Why all this complexity? Protocols get hacked; Individual pools get hacked too; Even individual assets. Protocols get hacked; Individual pools get hacked too; Even individual assets. And don't forget to remove unnecessary approvals through scanners or special services like cointool.app . cointool.app So, we've progressed : So, we've progressed From a hypothetical 0% APR on ETH to 3% in stETH; And then, with the specific implementation of restaking in Kelp DAO - up to 4.28% (don't rush to add percentages, as there are many pitfalls here). From a hypothetical 0% APR on ETH to 3% in stETH; And then, with the specific implementation of restaking in Kelp DAO - up to 4.28% (don't rush to add percentages, as there are many pitfalls here). 4.28% What's next? What's next? Remember that diversification is decentralization and try to allocate 80% of 0.8 (0.64) stETH through various protocols, for example: ETHERfi; Renzo; Kelp; Swell. ETHERfi; Renzo; Kelp; Swell. In total, we get 0.64/4 = 0.16 for each service. But you are free to act as you wish and, by accumulating loans in AAVE, invest not a part of the whole, but the whole plus a part. Is this risky? Yes. But DeFi endures everything . DeFi endures everything Can you achieve even higher returns? Yes, but first - some more life hacks: Don't forget about bonuses (via airdrops) from EigenLayer and protocols (like Kelp, calculating points for a reason), which also add to your profitability; You can continue using the assets in DeFi, which also adds extra income (though no one can guarantee it); Finally, don't forget about cross-chain arbitrage: you can always look for a new network and try to bridge (transfer) your assets - currently possible on Scroll, where different restaking derivatives earn so-called marks. Don't forget about bonuses (via airdrops ) from EigenLayer and protocols (like Kelp, calculating points for a reason), which also add to your profitability; Don't forget about bonuses airdrops You can continue using the assets in DeFi , which also adds extra income (though no one can guarantee it); You can continue using the assets in DeFi Finally, don't forget about cross-chain arbitrage : you can always look for a new network and try to bridge (transfer) your assets - currently possible on Scroll, where different restaking derivatives earn so-called marks. Finally, don't forget about cross-chain arbitrage And yet, what about ETH itself: can you do something more to improve profitability? The short answer is yes, but implementing this answer is not as simple as it seems. The magical Pendle The magical Pendle In fact, there are several services like this, including Asymetrix, but for brevity, I'll focus on Pendle specifically: especially since it has proven itself quite well in the past year (although everyone has their mishaps). And again - headfirst into practice: On the main page, select the asset you need (initially set the mode to simple: once you understand it, you can start experimenting with YT & PT), check the APR/APY, if it suits you - proceed to its staking page: Carefully and as capable as you can, read the terms and lock your assets: again, the choice of percentage is up to you, but I would recommend (if I could) starting with at least an 80/20 strategy everywhere. That's it, now you've learned how to hedge your bet on a complex derivative. It sounds strange, but it's true. Want more? Well, don't linger and follow the primary source: pendle.gitbook.io/pendle-academy . The position will look something like this: pendle.gitbook.io/pendle-academy So, from zero, we can pull out approximately 7%-10% annually (in the worst case, 4-7%) in ETH, which is already quite substantial. But that's not all. Take another look at the scheme we've walked through: approximately 7%-10% annually (in the worst case, 4-7%) Conclusion Conclusion Undoubtedly, the presented scheme can be both simplified and made more complex. Moreover, different services (projects) can be used at different stages. However, the main point is that the described scheme is universal in theory on the one hand, and on the other hand, it is implemented in quite specific practice. If this post sparks interest, I will continue. But for today, that's all from me and Ch33r$! Ch33r$!

Restaking Step-by-step

ধাপে ধাপে রিস্ট্যাকিং

Umstecken Schritt für Schritt

Retomando paso a paso

Reprise étape par étape

चरण-दर-चरण रीस्टेकिंग

再ステーキングの手順

단계별 재취업

Refazendo passo a passo

Перестановка шаг за шагом

Adım Adım Yeniden Stake Etme

Đặt lại từng bước

重新抵押步骤

19 July, 2024/--SINGAPORE – ZKEX.com, the industry’s first multi-chain Super DEX, has raised $2.5 million in its latest funding round. This seed round features investors such as Fenbushi Capital, KXVC, and RockTree Capital. The funds will support ZKEX.com’s roadmap to launch its fiat on-ramp service, mobile app, and Telegram bot in the upcoming quarter. ZKEX.com offers crypto traders the functionality of a centralized exchange (CEX), including multi-chain Convert, Spot, Derivatives, and cross-chain Bridging. Unlike traditional CEXs, ZKEX.com allows users to trade native assets on any blockchain directly from their self-custodial wallets, eliminating the need to hand over token custody to the exchange. The protocol is the first decentralized exchange (DEX) in industry to address the problem of liquidity fragmentation across different blockchains by using zero-knowledge technology to create a secure, unified trading layer. The round saw participation from Fenbushi Capital, KXVC, RockTree Capital, NGC Ventures, L2 Iterative Ventures, Crypto.com Capital, IDG Blockchain, Whale Ground, Moonhill Capital, Blocklabs Capital, Optic Capital, Hyperithm Group, and G20 Group. Over the past 12 months, decentralized crypto exchanges have experienced significant growth, with monthly trading volumes rising from approximately $100 billion to over $250 billion by early 2024. This growth aligns with an increase in active user wallets from 3 million to over 4 million and zero-knowledge projects securing over $400 million in funding. “We’re obsessed with making multi-chain trading simple, fast, and cheap, offering a similar experience to a CEX without compromising the principles of self-custody and decentralization,” said Balal Khan, co-founder. “Users can onboard from any network and start trading with native assets in under a minute. In a few clicks, you could use your USDT on zkSync to spot buy ETH, short sell it with a perpetual contract, close both positions as limit orders, and withdraw profits as USDC on Base.” Security remains a critical concern in the blockchain industry, with over 150 major hacks involving cross-chain bridges and exchanges in the past two years, leading to billions in lost or stolen crypto assets. “ZKEX.com has addressed one of crypto’s biggest security challenges - the ability to safely use any supported stablecoin to directly trade tokens on any connected chain, without intermediaries,” said Omer Ozden, Chairman of RockTree Capital. “The core team brings years of experience from top-tier CEXs to decentralized on-chain trading, and we’re excited for what’s ahead,” he added. ZKEX.com operates on an aggregated Layer 3 (L3) built on zkLink, LayerZero, and Polyhedra, guaranteeing the security of deposits, withdrawals, and transactions across chains with zero-knowledge proofs and achieving settlement speeds of up to 1000 transactions per second. About ZKEX ZKEX.com is the Web3 industry’s first Super DEX, an ultra-secure, multi-chain crypto exchange that offers the functionality of a centralized exchange while maintaining asset self-custody. Users can trade tokens and move assets across 10 chains and rollups, including Ethereum, BNB Chain, Polygon, Avalanche, Arbitrum, Optimism, Base, zkSync, Linea, and opBNB. All transactions are secured with zero-knowledge proofs, ensuring the safety of users’ funds at all times. For media inquiries, please contact team@zkex.com Website: zkex.com ｜ Docs  ｜ Blog  ｜  Twitter ｜ Discord ｜ Telegram This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here. 19 July, 2024/--SINGAPORE – ZKEX.com, the industry’s first multi-chain Super DEX, has raised $2.5 million in its latest funding round. This seed round features investors such as Fenbushi Capital, KXVC, and RockTree Capital. The funds will support ZKEX.com’s roadmap to launch its fiat on-ramp service, mobile app, and Telegram bot in the upcoming quarter. ZKEX.com offers crypto traders the functionality of a centralized exchange (CEX), including multi-chain Convert, Spot, Derivatives, and cross-chain Bridging. Unlike traditional CEXs, ZKEX.com allows users to trade native assets on any blockchain directly from their self-custodial wallets, eliminating the need to hand over token custody to the exchange. ZKEX.com ZKEX.com The protocol is the first decentralized exchange (DEX) in industry to address the problem of liquidity fragmentation across different blockchains by using zero-knowledge technology to create a secure, unified trading layer. The round saw participation from Fenbushi Capital, KXVC, RockTree Capital, NGC Ventures, L2 Iterative Ventures, Crypto.com Capital, IDG Blockchain, Whale Ground, Moonhill Capital, Blocklabs Capital, Optic Capital, Hyperithm Group, and G20 Group. Over the past 12 months, decentralized crypto exchanges have experienced significant growth, with monthly trading volumes rising from approximately $100 billion to over $250 billion by early 2024. This growth aligns with an increase in active user wallets from 3 million to over 4 million and zero-knowledge projects securing over $400 million in funding. “We’re obsessed with making multi-chain trading simple, fast, and cheap, offering a similar experience to a CEX without compromising the principles of self-custody and decentralization,” said Balal Khan, co-founder. “Users can onboard from any network and start trading with native assets in under a minute. In a few clicks, you could use your USDT on zkSync to spot buy ETH, short sell it with a perpetual contract, close both positions as limit orders, and withdraw profits as USDC on Base.” “We’re obsessed with making multi-chain trading simple, fast, and cheap, offering a similar experience to a CEX without compromising the principles of self-custody and decentralization,” said Balal Khan, co-founder. “Users can onboard from any network and start trading with native assets in under a minute. In a few clicks, you could use your USDT on zkSync to spot buy ETH, short sell it with a perpetual contract, close both positions as limit orders, and withdraw profits as USDC on Base.” Security remains a critical concern in the blockchain industry, with over 150 major hacks involving cross-chain bridges and exchanges in the past two years, leading to billions in lost or stolen crypto assets. “ZKEX.com has addressed one of crypto’s biggest security challenges - the ability to safely use any supported stablecoin to directly trade tokens on any connected chain, without intermediaries,” said Omer Ozden, Chairman of RockTree Capital. “The core team brings years of experience from top-tier CEXs to decentralized on-chain trading, and we’re excited for what’s ahead,” he added. “ZKEX.com has addressed one of crypto’s biggest security challenges - the ability to safely use any supported stablecoin to directly trade tokens on any connected chain, without intermediaries,” said Omer Ozden, Chairman of RockTree Capital. “The core team brings years of experience from top-tier CEXs to decentralized on-chain trading, and we’re excited for what’s ahead,” he added. ZKEX.com operates on an aggregated Layer 3 (L3) built on zkLink, LayerZero, and Polyhedra, guaranteeing the security of deposits, withdrawals, and transactions across chains with zero-knowledge proofs and achieving settlement speeds of up to 1000 transactions per second. ZKEX.com ZKEX.com About ZKEX ZKEX.com is the Web3 industry’s first Super DEX, an ultra-secure, multi-chain crypto exchange that offers the functionality of a centralized exchange while maintaining asset self-custody. Users can trade tokens and move assets across 10 chains and rollups, including Ethereum, BNB Chain, Polygon, Avalanche, Arbitrum, Optimism, Base, zkSync, Linea, and opBNB. All transactions are secured with zero-knowledge proofs, ensuring the safety of users’ funds at all times. For media inquiries, please contact team@zkex.com team@zkex.com team@zkex.com Website: zkex.com ｜ Docs ｜ Blog ｜ Twitter ｜ Discord ｜ Telegram zkex.com zkex.com Docs Docs Blog Blog Twitter Twitter Discord Discord Telegram Telegram This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

ZKEX.com Unveils ‘Super DEX’ Following $2.5m Fundraise

Cracking the Code of Organic Reach: A Startup's Guide to Sustainable Growth

The first half of 2024 has seen major enterprise SaaS players like Salesforce reporting declining sales, reflecting the broader challenges businesses have collectively faced this year. Working against influences like high interest rates, the economic uncertainty of an election year, and existential questions surrounding the future impacts of AI, IT leaders are tightening their budgets. Amidst such challenges, strategic partnerships play crucial roles in opening new revenue streams and enhancing software offerings – even longtime rivals Apple and Meta have recently flirted with the idea. Microsoft has long been an exemplar of this strategy, going so far as to claim that 95% of its commercial revenue is generated through partnerships. A recent Forrester study supports this, with over half of surveyed companies reporting that partnerships generate 20% of their overall revenue. The most lucrative partnerships are those that have invested time, money, and resources into comprehensive enablement processes including training, tools, knowledge, and support. But resource limitations dictate that not all partners are treated equally when it comes to enablement. Consequently, larger, top-tier partners get personalized, often hands-on support, while smaller, long-tail partners are more likely to be directed toward self-service portals or waiting on unfulfilled IT support tickets. This disparity hinders growth for both partners. Luckily, generative AI makes it possible to provide tier-one treatment to long-tail partners affordably. Here’s how. Personalize and Precipitate Partner Onboarding These smaller partners are often directed to generic portals containing vast amounts of documentation. They are expected to independently navigate this information overload to learn the necessary skills for selling and implementing solutions. This can be a significant barrier to entry, THUS Long-tail partners take considerably longer to become productive due to the time required to learn from impersonal resources. On average, students forget 70 percent of what we teach within 24 hours of the training experience. Companies need to bear in mind customizability and also focus on developing training programs that will help organizations achieve specific goals tailored to their unique needs. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on average—searching and gathering information. Increase Implementation and Sales It’s estimated that around 80 percent of product features are “rarely or never used.” Without proper guidance, long-tail partners may struggle to grasp the nuances of the software, hindering their ability to convert leads and deliver successful implementations. On average, young companies (1-2 years old) start out with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps. (Bettercloud)


With so many apps, most are NOT using them to max capacity


Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products!



Dashboards can illuminate which features are being underutilized that if properly deployed could lead to improved results Decrease Churn 54% of businesses want to optimize and find savings in their software spend. (Flexera)


Don’t be the area that gets cut due to inefficiencies



25% of IT teams say that they spend the majority of their time managing third-party vendors and business solutions. (Productiv) AI may not yet be ready to be an assistant taking on our working tasks, but it is perfectly suited as an agent that can cater to the needs of long-tail partners. The first half of 2024 has seen major enterprise SaaS players like Salesforce reporting declining sales, reflecting the broader challenges businesses have collectively faced this year. Working against influences like high interest rates, the economic uncertainty of an election year, and existential questions surrounding the future impacts of AI, IT leaders are tightening their budgets. The first half of 2024 has seen major enterprise SaaS players like Salesforce reporting declining sales , reflecting the broader challenges businesses have collectively faced this year. Working against influences like high interest rates, the economic uncertainty of an election year, and existential questions surrounding the future impacts of AI, IT leaders are tightening their budgets. declining sales declining sales Amidst such challenges, strategic partnerships play crucial roles in opening new revenue streams and enhancing software offerings – even longtime rivals Apple and Meta have recently flirted with the idea . Microsoft has long been an exemplar of this strategy, going so far as to claim that 95% of its commercial revenue is generated through partnerships. flirted with the idea flirted with the idea 95% of its commercial revenue 95% of its commercial revenue A recent Forrester study supports this, with over half of surveyed companies reporting that partnerships generate 20% of their overall revenue. Forrester study Forrester study The most lucrative partnerships are those that have invested time, money, and resources into comprehensive enablement processes including training, tools, knowledge, and support. But resource limitations dictate that not all partners are treated equally when it comes to enablement. Consequently, larger, top-tier partners get personalized, often hands-on support, while smaller, long-tail partners are more likely to be directed toward self-service portals or waiting on unfulfilled IT support tickets. This disparity hinders growth for both partners. Luckily, generative AI makes it possible to provide tier-one treatment to long-tail partners affordably. Here’s how. Personalize and Precipitate Partner Onboarding Personalize and Precipitate Partner Onboarding These smaller partners are often directed to generic portals containing vast amounts of documentation. They are expected to independently navigate this information overload to learn the necessary skills for selling and implementing solutions. This can be a significant barrier to entry, THUS Long-tail partners take considerably longer to become productive due to the time required to learn from impersonal resources. These smaller partners are often directed to generic portals containing vast amounts of documentation. They are expected to independently navigate this information overload to learn the necessary skills for selling and implementing solutions. This can be a significant barrier to entry, THUS Long-tail partners take considerably longer to become productive due to the time required to learn from impersonal resources. On average, students forget 70 percent of what we teach within 24 hours of the training experience. On average, students forget 70 percent of what we teach within 24 hours of the training experience. forget 70 percent forget 70 percent Companies need to bear in mind customizability and also focus on developing training programs that will help organizations achieve specific goals tailored to their unique needs. Companies need to bear in mind customizability and also focus on developing training programs that will help organizations achieve specific goals tailored to their unique needs. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on average—searching and gathering information. According to a McKinsey report, employees spend 1.8 hours every day —9.3 hours per week, on average—searching and gathering information. 1.8 hours every day 1.8 hours every day Increase Implementation and Sales Increase Implementation and Sales It’s estimated that around 80 percent of product features are “rarely or never used.” It’s estimated that around 80 percent of product features are “rarely or never used.” 80 percent 80 percent Without proper guidance, long-tail partners may struggle to grasp the nuances of the software, hindering their ability to convert leads and deliver successful implementations. Without proper guidance, long-tail partners may struggle to grasp the nuances of the software, hindering their ability to convert leads and deliver successful implementations. On average, young companies (1-2 years old) start out with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps. (Bettercloud)


With so many apps, most are NOT using them to max capacity


Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! Dashboards can illuminate which features are being underutilized that if properly deployed could lead to improved results On average, young companies (1-2 years old) start out with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps. ( Bettercloud ) With so many apps, most are NOT using them to max capacity


Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! Bettercloud Bettercloud With so many apps, most are NOT using them to max capacity Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! With so many apps, most are NOT using them to max capacity With so many apps, most are NOT using them to max capacity Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! Over 50% of SaaS licenses are unused for more than 90 days. ( Redline ) because people don’t know how to use products! Redline Redline Dashboards can illuminate which features are being underutilized that if properly deployed could lead to improved results Decrease Churn Decrease Churn 54% of businesses want to optimize and find savings in their software spend. (Flexera)


Don’t be the area that gets cut due to inefficiencies 25% of IT teams say that they spend the majority of their time managing third-party vendors and business solutions. (Productiv) 54% of businesses want to optimize and find savings in their software spend. ( Flexera ) Don’t be the area that gets cut due to inefficiencies Flexera Flexera Don’t be the area that gets cut due to inefficiencies Don’t be the area that gets cut due to inefficiencies Don’t be the area that gets cut due to inefficiencies 25% of IT teams say that they spend the majority of their time managing third-party vendors and business solutions. ( Productiv ) Productiv Productiv AI may not yet be ready to be an assistant taking on our working tasks, but it is perfectly suited as an agent that can cater to the needs of long-tail partners.

Playing the Long Game: How AI Can Optimize Enablement in Longtail Software Partnerships

Authors:
(1) Ying Tang, Dept. of Electrical and Computer Engineering, Rowan University, Glassboro, NJ, USA (tang@rowan.edu);
(2) Ryan Hare, Dept. of Electrical and Computer Engineering, Rowan University, Glassboro, NJ, USA (harer6@rowan.edu). Table of Links Abstract and I. Introduction II. Overview of PING System and Gridlock III. Design Insights and Educational Impact IV. Conclusion and References III. DESIGN INSIGHTS AND EDUCATIONAL IMPACT A. Design Insights and Student Feedback When discussing design changes made in the game with regards to student feedback, the iterations focused on three main areas: Interface design, student testing, and tutorials/student assistance. 1) Interface Design For interface design, we had a few main considerations. First, the target audience for the game is highly generalized, and thus includes players who are and are not familiar with virtual games. For players who are familiar with virtual games, certain aspects such as a standard control scheme and familiar interface elements are enough for players to understand the goals, controls, and objective of the game. For example, the updated game features a system of objective markers shown in Figure 4, where students receive a visual indication of their current objective. Even among students who were less familiar with virtual games, a visual indicator marking their objective helps to significantly improve their ability to navigate the virtual environment. Outside of marking objectives, it was also very important to have both a stated objective and a guide on the control scheme of the game. For Gridlock, students can open up a “how to play” screen at any time that indicates the control scheme of the game. Additionally, students can also access a “current objectives” screen that has a written statement of their current objective. Among players experienced with virtual games, these features were largely ignored. However, their inclusion is crucial to help players who are unfamiliar with navigating virtual game environments. One final aspect that also helped students navigate the environment was “notification” markers on certain in-game utilities. For example, when students start the game, they have a notification on one of the menu options. This incentivizes them to click this option, thus taking them to the assistance menu, as shown in Figure 5. This way, students are already familiarized with this menu before it becomes relevant, allowing them to have a smoother experience in the latter parts of the game. 2) Student Testing Another modification that was well-received among students was the replacement of some testing methods with interactive mini-games or puzzles. In each of these basic games, students receive an instructional prompt before participating. These games are designed in such a way that we can gather data on the students’ knowledge while they play. For example, as shown in Figure 6, students are tested on their ability to convert binary numbers through a game where they are tasked with matching binary numbers to their decimal counterparts as quickly as possible. 3) Student Assistance Finally, the in-game tutorials were also modified as per student feedback. In prior iterations, accessing the personalized assistance provided to students was required for students to progress. Furthermore, the assistance was specifically tailored to a student’s issues. In the updated version of the game, the assistance is general-purpose, but students are directed to a specific area that addresses their issues. This way, students have the option to manually explore additional help materials. Additionally, students now must manually access the help materials, which prevents the help prompts from breaking the flow of the game. If a student is performing poorly, the game can also put a notification marker on the help menu to encourage the student to request help. With all these changes, students have much more freedom to either accept the help as given, explore additional content at their own pace, or to ignore the help entirely and attempt to solve problems on their own. This gives students guidance if they need it, and the freedom to explore and solve problems without being limited or interrupted by the system. B. Educational Impact Preliminary results for an evaluation of educational efficacy use a pre-test and a post-test administered before and after students played the game, respectively. These tests asked students to design a state machine for a vending machine; a task which has a similar required skill set as the traffic light problem in the game. Figure 7 shows a comparison of score improvement among students from our pre-test to the post-test. Students were graded on both assignments on a scale from 0 to 1, and the graph compares four scenarios: 1) The updated game with PING system integration, modified based on student feedback as per the design statements outlined in this paper (𝑁 = 13); 2) The prior version of the game with PING system integration (𝑁 = 20); 3) An old version of Gridlock that did not use the PING system (𝑁 = 14); and 4) Students who did not play the game (𝑁 = 8). As shown, students who played the updated game had greater improvement over students who played the prior version of the game. Additionally, there were a fewer number of students who regressed or showed little improvement compared to past classroom evaluations. This is likely due to the new quality of life features and easier-to-access help documentation making it both easier and less frustrating for students to learn with Gridlock. This paper is available on arxiv under CC BY 4.0 DEED license. Authors: (1) Ying Tang, Dept. of Electrical and Computer Engineering, Rowan University, Glassboro, NJ, USA (tang@rowan.edu); (2) Ryan Hare, Dept. of Electrical and Computer Engineering, Rowan University, Glassboro, NJ, USA (harer6@rowan.edu). Authors: Authors: (1) Ying Tang, Dept. of Electrical and Computer Engineering, Rowan University, Glassboro, NJ, USA (tang@rowan.edu); Dept. of Electrical and Computer Engineering, Rowan University, (2) Ryan Hare, Dept. of Electrical and Computer Engineering, Rowan University, Glassboro, NJ, USA (harer6@rowan.edu). Dept. of Electrical and Computer Engineering, Rowan University, Table of Links Abstract and I. Introduction Abstract and I. Introduction II. Overview of PING System and Gridlock II. Overview of PING System and Gridlock III. Design Insights and Educational Impact III. Design Insights and Educational Impact IV. Conclusion and References IV. Conclusion and References III. DESIGN INSIGHTS AND EDUCATIONAL IMPACT A. Design Insights and Student Feedback A. Design Insights and Student Feedback When discussing design changes made in the game with regards to student feedback, the iterations focused on three main areas: Interface design, student testing, and tutorials/student assistance. 1) Interface Design 1) Interface Design For interface design, we had a few main considerations. First, the target audience for the game is highly generalized, and thus includes players who are and are not familiar with virtual games. For players who are familiar with virtual games, certain aspects such as a standard control scheme and familiar interface elements are enough for players to understand the goals, controls, and objective of the game. For example, the updated game features a system of objective markers shown in Figure 4, where students receive a visual indication of their current objective. Even among students who were less familiar with virtual games, a visual indicator marking their objective helps to significantly improve their ability to navigate the virtual environment. Outside of marking objectives, it was also very important to have both a stated objective and a guide on the control scheme of the game. For Gridlock, students can open up a “how to play” screen at any time that indicates the control scheme of the game. Additionally, students can also access a “current objectives” screen that has a written statement of their current objective. Among players experienced with virtual games, these features were largely ignored. However, their inclusion is crucial to help players who are unfamiliar with navigating virtual game environments. One final aspect that also helped students navigate the environment was “notification” markers on certain in-game utilities. For example, when students start the game, they have a notification on one of the menu options. This incentivizes them to click this option, thus taking them to the assistance menu, as shown in Figure 5. This way, students are already familiarized with this menu before it becomes relevant, allowing them to have a smoother experience in the latter parts of the game. 2) Student Testing 2) Student Testing Another modification that was well-received among students was the replacement of some testing methods with interactive mini-games or puzzles. In each of these basic games, students receive an instructional prompt before participating. These games are designed in such a way that we can gather data on the students’ knowledge while they play. For example, as shown in Figure 6, students are tested on their ability to convert binary numbers through a game where they are tasked with matching binary numbers to their decimal counterparts as quickly as possible. 3) Student Assistance 3) Student Assistance Finally, the in-game tutorials were also modified as per student feedback. In prior iterations, accessing the personalized assistance provided to students was required for students to progress. Furthermore, the assistance was specifically tailored to a student’s issues. In the updated version of the game, the assistance is general-purpose, but students are directed to a specific area that addresses their issues. This way, students have the option to manually explore additional help materials. Additionally, students now must manually access the help materials, which prevents the help prompts from breaking the flow of the game. If a student is performing poorly, the game can also put a notification marker on the help menu to encourage the student to request help. With all these changes, students have much more freedom to either accept the help as given, explore additional content at their own pace, or to ignore the help entirely and attempt to solve problems on their own. This gives students guidance if they need it, and the freedom to explore and solve problems without being limited or interrupted by the system. B. Educational Impact B. Educational Impact Preliminary results for an evaluation of educational efficacy use a pre-test and a post-test administered before and after students played the game, respectively. These tests asked students to design a state machine for a vending machine; a task which has a similar required skill set as the traffic light problem in the game. Figure 7 shows a comparison of score improvement among students from our pre-test to the post-test. Students were graded on both assignments on a scale from 0 to 1, and the graph compares four scenarios: 1) The updated game with PING system integration, modified based on student feedback as per the design statements outlined in this paper (𝑁 = 13); 2) The prior version of the game with PING system integration (𝑁 = 20); 3) An old version of Gridlock that did not use the PING system (𝑁 = 14); and 4) Students who did not play the game (𝑁 = 8). As shown, students who played the updated game had greater improvement over students who played the prior version of the game. Additionally, there were a fewer number of students who regressed or showed little improvement compared to past classroom evaluations. This is likely due to the new quality of life features and easier-to-access help documentation making it both easier and less frustrating for students to learn with Gridlock. This paper is available on arxiv under CC BY 4.0 DEED license. This paper is available on arxiv under CC BY 4.0 DEED license. available on arxiv

Enhancing Learning with Gamified Instruction: Design Insights and Educational Impact

Web Image Optimization: Best Practices for Speed and SEO in 2024

My 3-Year Freelancing Journey: How I completed 1200 Projects and Earned the Big Bucks

আমার 3-বছরের ফ্রিল্যান্সিং জার্নি: আমি কিভাবে 1200টি প্রজেক্ট সম্পূর্ণ করেছি এবং বিগ বক্স অর্জন করেছি

Meine 3-jährige freiberufliche Reise: Wie ich 1200 Projekte abschloss und das große Geld verdiente

Mi viaje de tres años como autónomo: cómo completé 1200 proyectos y gané mucho dinero

Mon parcours indépendant de 3 ans : comment j'ai réalisé 1 200 projets et gagné beaucoup d'argent

मेरी 3 साल की फ्रीलांसिंग यात्रा: कैसे मैंने 1200 प्रोजेक्ट पूरे किए और मोटी कमाई की

私の3年間のフリーランスの旅: 1200のプロジェクトを完了して大金を稼いだ方法

나의 3년 프리랜서 생활: 1200개의 프로젝트를 완료하고 큰 돈을 버는 방법

Minha jornada de freelancer de 3 anos: como concluí 1.200 projetos e ganhei muito dinheiro

Мой трехлетний путь фрилансера: как я выполнил 1200 проектов и заработал большие деньги

3 Yıllık Freelance Çalışma Yolculuğum: 1200 Projeyi Nasıl Tamamladım ve Büyük Paraları Nasıl Kazandım

Hành trình 3 năm làm việc tự do của tôi: Tôi đã hoàn thành 1200 dự án như thế nào và kiếm được số tiền lớn

我的三年自由职业之旅：我如何完成 1200 个项目并赚大钱

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