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" BlackStar Group is thrilled to hear about the Network as a Service offering from Lumen," said founder and CEO, Chris Hendrie. " NaaS has the potential to empower BSG to better serve our live event clients with expanded options and flexibility for the expected speed, low latency bandwidth, and quality service for which we're known."

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The city zoned the spot for a weed dispensary for Bio-Pharm in November 2022, after a River North resident sought to block the move by questioning if the company was actually a social equity applicant. Bio-Pharm, which owns Consume Cannabis, did not ...

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Puff Cannabis, a prominent player in the Michigan marijuana landscape, is making a bold stride with the relocation of its corporate headquarters to a modern, spacious 20,000-square-foot facility in Troy.

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“Missouri is an exciting state for us to be entering. They have one of the strongest cannabis communities in the country and have always shown love when we come to town,” said TICAL Official Co-Founder, Nathaniel Vereen. “We are excited to be working ...

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Get the most recent info and news about Lume Cannabis Co. on HackerNoon, where 10k+ technologists publish stories for 4M+ monthly readers.

Almost overnight, Cannabis has become a legal, legitimate business and a multi-billion dollar industry. And just like that, across the country, cannabis brands are rushing to open their doors – wanting to get a piece of the pie.  But we don’t see this is as a race. We never have. Not since we decided to get into the business, years ago – when we started planning, lobbying, and building a strategy. A strategy rooted in quality, not speed or quantity. While corners are being cut across the cannabis industry, we’ve stayed true to our promise of doing things the right way –  because, as time tells, the right way is the lasting way, and we’re planning on sticking around.

From the beginning, we’ve understood the importance of controlling the entire process of our products from start to finish. We’re not merely a storefront selling products we know nothing about. Everything in our stores we’ve grown, hand-trimmed, packaged, and put on our shelves. Because, as the saying goes, if you want something done right, you do it yourself. That’s why we’ve spent the last two years building the most advanced grow facility in the industry and recruiting the best, most experienced team to run it. Every single one of our products goes through rigorous testing that’s unparalleled in the industry, as we hold them to the highest standards – your standards.

We’re bringing you cannabis you can trust. Whether you’re familiar with cannabis or not, our personalized customer experience has been designed to guide you in finding the perfect products. Because we believe quality is everything – a quality experience, a quality product, a quality team and a quality result. And while that’s the way it should always be, it’s cannabis in a new light.

Lume Cannabis Co.

Cannabis is gradually coming out of the closet. In Germany, the UK, France, Italy, Argentina, Australia, and some other countries in Europe and the Americas can already use it for medical purposes. In the Netherlands, Georgia, Spain, Mexico, Brazil, South Africa, and other countries, there is no criminal punishment for the recreational use of marijuana in non-public places. And in Canada and Uruguay, the use of marijuana in all forms is completely legal. In the US, the use of cannabis is prohibited at the federal level. However, 35 states and the District of Columbia (DC) its use for medicinal purposes and 15 states – for recreational use. have legalized There is a growing number of US states that continue to move towards legalizing cannabis. States considering this move include Missouri, North Dakota, Idaho, and Wyoming. Estimating the Size of the Legal Cannabis Market In 2019, the volume of the legal cannabis market was estimated at $28 billion, according to . Even if everything remains as it is, by 2028, the market capacity $40 billion. In case of medical marijuana legalization in Europe and at the federal level in the United States, it could grow to as much as $55 billion. Barclays Bank will reach According to Grand View Research , the international market for pot and CannaTech products will reach $66 billion by 2025. forecasts According to recent forecasts by , by 2024, the marijuana market will grow to $63.5 billion, demonstrating a 21% growth YoY. Naturally, investors cannot avoid this trend. Statista The latest cannabis legalization trends spark an interest among entrepreneurs looking to tap into this new promising market. A new wave of technology startups hit the market with their digital solutions that aim to make the process of cannabis purchasing, delivery, and consumption as seamless and fast as possible. Each of those startups dreams of becoming the next "Uber" for marijuana in their niche. What is Cannabis 2.0 and How It’s Driving Market Growth Before cutting-edge software and hardware technologies got involved in cannabis growing and distribution, we referred to Cannabis 1.0 (e.g., early stages of legalization and strains’ distribution through dispensaries and coffee shops). Today, when technology takes center stage, we’re speaking about the Cannabis 2.0 industry. Cannabis 2.0 solutions cover a broad range of pot products, derivatives, and services, including but not limited to: Cannabis consumption devices such as vaporizers, vape pens, electronic joints, dab rigs, oil rigs, and others; Cannabis-infused food products for oral consumption such as edibles, tinctures, sprays, etc.; Cannabis dosing devices such as pens, vapor meters, and so on; eCommerce platforms and delivery apps; Systems for indoor and outdoor weed growing; Equipment for the industrial cultivation of cannabis; Breathalyzers – devices that determine THC's level and other active substances in the patient's body by analyzing their breathing. Now let's dive deep into some of the most thought-provoking CannaTech use cases. CannaTech Use Cases Across Verticals and Niches Cannabis 2.0 market consists mostly of (THC), (CBD), and (CBN) infused products, their derivatives, accessories, and supporting products. tetrahydrocannabinol cannabidiol cannabinol In addition to THC (a psychoactive substance that creates the "high" effect), hemp plants contain over 100 other active ingredients. More than 25,000 different products can be made with hemp, including food, textiles, construction materials, ethanol, and biofuels. No surprise that the diversity of cannabis properties and the growing infrastructure around it have been grabbing entrepreneurs' and investors' attention worldwide for several years already. So how are different industries and domains taking advantage of cannabis legalization and mass adoption? 1. Medicine and pharmaceuticals Weed has been widely recognized for its psychoactive and relaxing effects for decades. Numerous studies have confirmed that CBD helps with epilepsy, neuropsychiatric and anxiety disorders, cancer, etc. Recently, the US Food and Drug Administration (FDA) has to be used officially to treat the two types of epilepsy. Cannabis is also used as a substitute for opiates for chronic pain. One marijuana helped 80% of those surveyed relieve chronic pain, and 50% of them had used opiates before. approved CBD study says According to , over 3 million patients in the United States regularly use prescription marijuana. Marijuana Policy Project According to a study by the University of Georgia, the pharmaceutical industry $4 billion in cannabis sales annually. Many pharma companies are considering incorporating marijuana into their selling strategy. generates is a world leader in the development of drugs containing CBD. The company was the only one to have received FDA approval to use their drug Epidiolex for the treatment of epilepsy. GW Pharmaceutical Canada's recently announced a partnership with Sandoz Canada (part of Novartis) – the first contract between a large pharmaceutical company and a marijuana manufacturer. Tilray 2. Cosmetics and products for a healthy lifestyle CBD oil is a promising new product in the industry. It doesn't make you high, but it can relieve pain, anxiety, and depression. The oil also provides an anti-inflammatory effect and helps with acne. In addition, athletes can use it to ease inflammation after exercise. It also helps in building muscle mass. The popular US brand makes candy and body lotions from cannabidiol to help treat muscle, joint, and skin pain. Potentially, oil-based lip balms and mascaras can be created to foster the use of natural cosmetics among users. Lord Jones 3. Manufacturing and packaging The fibrous structure of the Cannabis Sativa plant stem makes it one of the top contenders for the market dominance in renewable materials. Hemp packaging materials are a . It can also be used to produce paper, clothing, and even building materials. Hemp seed oil is used in varnishes and paints. safe alternative to plastic The packaging of CBD-based products is strictly regulated by law. Among the : requirements are a special cover that prevents access to children; indicators of unauthorized access, non-transparency, etc. Many new developments have emerged to meet specific market requirements. A lot of people use bags specially designed for storing cannabis. And also ziplock bags, cans, slide boxes, tubes of different colors, and small boxes, like those for contact lenses. That's a huge separate market that will grow bigger as cannabis legalization continues gaining steam all over the world. The benefits of industrial use of hemp do not end here. Cannabis is excellent at retaining carbon dioxide and detoxifying the soil, helping combat global warming, and so on. Therefore, the ecological potential of cannabis makes this industry extremely attractive for both entrepreneurs and investors. Plastic is inexpensive and versatile. But the fact that it is not biodegradable is a significant threat to the environment. The world's leading economies allocate $80-120 billion each year to solve this issue. Hemp can become a healthy alternative to plastic and can be used to make everything from bottles to household appliances and toys. , an Alaska-based developer of sustainable packaging, has created a hemp-based bioplastic. Together with their permanent partner , they can produce more than one billion units of various packages per year. Best Practices Packaging Penta5 is also looking to replace plastic with more sustainable material. They have already invested $150 million to research the use of hemp-made plastic in its products. Lego Hemp is a genus of plants in the cannabis family with low levels of THC. The potential of hemp can be harnessed to make paper. Up to 400 million tons of paper are used globally every year; on average, 17 trees are needed to make one ton. One hectare of cannabis can produce four times more paper than a hectare of trees. In the construction industry, has already become actively used. It's a light, cementitious material made from the hardened parts of the hemp stem, lime, and water. It can be used as concrete in modular building blocks. Hempcrete can replace oriented strand boards (OSB), drywall, and thermal insulation. In the US, the first 50 hemp homes were built in 2010. In Washington, Hempitecture remodels homes, while Left Hand Hemp in Denver builds campfire homes using hempcrete. hempcrete A Ukrainian company installs heat insulation in houses using hempcrete instead of traditional eco-unfriendly and toxic materials. Hempire 4. Agriculture and food To produce a ton of finished textiles from hemp, you need half the land than if you make them from cotton. Hemp can grow in different soils and at different temperatures. The plant is drought-proof, so expanding on an industrial scale will help conserve water resources. Hemp plant products containing CBD have anti-inflammatory and cleansing properties and are used extensively in the United States as a dietary supplement to improve sleep and appetite. According to a new by New Frontier Data, in 2020, US sales of cannabis-infused food products have approached $3 billion. report The (official cannabis distributor in the province) is offering a total of 59 new CBD-based products in Canada. A wide range of new products should attract consumers, including those who do not smoke it. Food products will also have much higher profit margins and help Canadian companies cross the profit margin. Ontario Cannabis Store A group of brands has invested in the renowned startup , whose shares rose from 10% to 38%. Beer brands are also interested in developing special cannabis-based product lines. In California, announced two types of psychotropic soda. Canopy Growth Lagunitas Brewing Company Tobacco and alcoholic beverage producers are trying to create new marijuana products to stop their markets decline. Another cohort of cannabis tech startups is specialized in solutions for indoor and outdoor weed growing. The cannabis legalization movement has made it possible to grow marijuana at home in many countries around the world. Canberra, the capital of Australia, has recently voted to legalize the personal use of cannabis for recreational purposes. It implies that residents have the right to grow two bushes of weed at home. Thailand is also currently considering a bill that would allow each household to plant up to six bushes of cannabis. This trend is driving the demand for home-grow systems whose market has attracted both traditional equipment manufacturers and innovative startups. For example, a couple of years ago, Cloudponics introduced a specialized module for growing cannabis. Leaf raised $4.5 million in May this year to develop a plug-n-plant system that monitors the growth of cannabis bushes from a smartphone. Hydroponics is a new trend that many CannaTech companies are looking to tap into. It's a horticulture and hydroculture , without soil, by using mineral nutrient solutions in an aqueous solvent. method of plants growing Hydroponic systems can accelerate marijuana growth significantly, which helps reduce time to market and increase the yields of strains. Brands specialized in the design and production of hydroponic systems include , , , and many more. HTG Supply General Hydroponics PowerGrow Systems 5. Fashion Hemp fibers are used to make clothing, durable textiles for commercial and industrial purposes, and strong ropes. Unlike cotton, hemp is non-soaking and has antibacterial properties. Today's consumers are willing to pay up to 20% more for eco-friendly products, which is why major suppliers and niche brands are heavily betting on hemp clothing. Hemp is appreciated for its durability and economy, but it doesn't dye as well as cotton. Hemp fabric is similar to linen, but it itches a little when touching the human skin. Both mainstream and indie fashion brands such as , , and produce clothing made from hemp fabric, which has a texture similar to jeans or wool. EnviroTextiles Patagonia Bad Decision Adventure Club 7. Biofuels and energy Hemp produces oil per hectare than soy – the only plant grown commercially for biofuel in the United States. four times more Researchers from the University of Connecticut have discovered that hemp can also be used to make biofuels. Scientists plan to build grant from the US Department of Energy. It will be able to produce up to 757 thousand liters of biofuels per year. the first plant using a $1.8 million 8. eCommerce and delivery In line with the rapidly growing cannabis legalization trends, online retail portals pop up to enable the sales, distribution, and delivery of various hemp-based products. London-based is one of the leaders in this space. The company is building "Europe's leading cannabis distribution platform," according to its website. It's more than just an eCommerce platform; in fact, it's an entire ecosystem of cannabis-infused products and CannaTech solutions. Besides a curated online marketplace, Alphagreen has a life science division called . It assists European cannabis suppliers with EU GMP certification and import, batch release and product registration, warehousing and distribution, support in marketing and branding, and more. Alphagreen Alphagreen Med In the United States, is the leading cannabis delivery app created back in 2014. Backed by some $166 million in funding, Eaze is the first CannaTech startup to have raised big money in Silicon Valley. Eaze According to , Eaze is trying "to pull off a "verticalization" pivot, moving beyond online storefront and delivery of third-party products into sourcing, branding and dispensing the product directly." TechCrunch One of Eaze's most promising competitors is , a CannaTech startup that delivers marijuana in American 18 states. The company raised $15 million from Gron Ventures and several other VC funds in September this year. Among Dutchie's investors is Jon Oringer, founder and CEO of Shutterstock. Dutchie Venture Investments in Cannabis 2.0 Although the total number of cannabis venture deals in 2019 decreased compared to 2018, the volume of investments has almost doubled. PitchBook shows that in 2019, there were 307 VC deals with 277 CannaTech companies, totaling approximately $2.62 billion. data The leading VC funds in terms of capital investment in the cannabis industry in 2019 and 2020: Phyto Partners (Boca Raton, FL) – 23 deals; Poseidon Asset Management (San Francisco, CA) – 21 deals; Entourage Effect Capital (Dallas, TX) – 20 deals; Arcadian Fund (Beverly Hills, CA) – 20 deals; Altitude Investment Management (New York, NY) – 19 deals; Salveo Capital (Northbrook, IL) – 18 deals; Casa Verde Capital (West Hollywood, CA) – 13 deals; Merida Capital Partners (New York, NY) – 12 deals; Big Rock (San Francisco, CA) – 12 deals; Cannabis Growth Opportunity (Toronto, ON) – 12 deals. Key Risks Associated with CannaTech Investments There are clear risks of investing in CannaTech today: - Political and legal risks (the upcoming change of the US president and policies in this segment, restrictions on funding cannabis producers, etc.); - Overestimation of supply over demand (those who use marijuana illegally will continue to do so, and there may be too much supply on the market due to drastic legalization). It’s also worth considering that, according to analysts' forecasts, many cannabis producers will simply not have access to reputable exchanges (e.g., NASDAQ), which provide access to really large capital. This fear rises because most of the producers do not have sufficient capitalization and will not be able to trade on the stock exchange. At the same time, the purchase of such shares in OTC trading promises serious risks. Exchange-traded marijuana producers (most of them are Canadian companies), albeit worth billions of dollars, have lost significantly in capitalization in 2020 compared to 2019. As of October 2020, the capitalization of Canopy Growth Corporation fell to $5.79 billion, Cronos Group - to $1.87 billion, and Tilray - $ 692 million. According to , the market is already oversaturated. The capitalization of public companies grew in 2018 on expectations of the legalization of marijuana in Canada. However, the market's legal demand remains limited, and a new growth factor is needed – the market largely depends on cannabis legalization at the federal level in the USA. Cannabis Legale However, not all companies experienced a decline in 2019. At least two CannaTech players felt like rock stars, namely and . Valens Groworks Medipharm Labs Based in Kelowna, British Columbia, Valens is a vertically integrated company specializing in cannabinoid and terpene extraction systems for CannaTech 2.0 products. Traded in both the United States and Canada, Valens posted more than 112% gains in shares in the US OTC market last year while yielding just over 105% on the TSX VIX in Toronto. Ontario-based MediPharm Labs specializing in refined cannabis concentrates gained just under 128% in the US and more than 120% in Canada. Many venture capitalists have turned their attention to the marijuana market since its legalization in California in 2018. The California market is set to become one of the largest in the United States. In 2019, its volume exceeded $5 billion. Nonetheless, since cannabis has not yet been legalized at the federal level, large American funds are not interested in the market. Marijuana is still a risky market for VCs and investors. Banks refuse to open accounts for companies that work in this area. Coffee shops selling weed are only allowed to use cash, which, again, cannot be deposited into a bank account and poses a lot of inconveniences. Final Thoughts If you're looking to tap into the fantastic new opportunities that will unfold as more countries legalize recreational and/or medicinal use of weed, you should hurry to start building a strong CannaTech brand now. In case of mass legalization, you will be competing with alcohol and tobacco corporations (many of whom are already investing heavily in Cannabis 2.0 R&D) and innovative startups like yourself. Which CannaTech startups do you consider the most promising? What startup would you launch yourself? If you're a startup working on cannabis innovation and you have a cool project/product to pitch – reach out to me on LinkedIn and I'll be happy to feature you in my next article or interview.

Cannabis 2.0: “Honey is Sweet, But the Bee Stings”

Global IP strategist, JiNan Glasgow George, cites key reasons investors, inventors, entrepreneurs, companies and others oriented toward innovation should capitalize on IP-driven growth and revenue opportunities The United States Patent and Trademark Office (USPTO) its 10 millionth patent number in June 2018 and continues to go strong. In fact, according to a PatentlyO.com-published , “We are about three-fourths of the way through fiscal year 2019 (ends September 30, 2019) and the USPTO is on-track to issue the most patents ever in a single year period,” with the author forecasting, “330,000 issued utility patents, which is up about five percent from the prior one-year high in 2017.” issued report While these kinds of milestones have created much ado about patents that have changed the world, including a number of popular culture , the unfortunate truth remains that a great number of organizations don’t really understand how powerfully advantageous a tool patents can be. As the pace of patent filings quicken—noting that it took fully to issue the first million patents but only three years to move from nine to ten million—businesses that understand how to analyze, identify and capitalize on various intellectual property (IP) trends can dramatically hasten and increase value creation, and valuation, within their companies. pieces 121 years This is according to patent attorney and IP authority JiNan Glasgow George, a former USPTO patent examiner and engineer turned entrepreneur who launched the Patent Forecast software —a comprehensive intelligence tool leveraging machine learning to uncover silent trends sweeping the business landscape, revealing who is filing patents, when and in what sectors. Magic Number With this kind of AI-driven data, organizations can easily detect early-stage shifts and pinpoint other trends and marketplace insights to give companies a tremendous competitive edge. “Intellectual property is not just an idea, concept or invention, but rather a financial asset that can render tangible results,” JiNan notes. “Organizations need to shift their mentality away from patents being seen as merely a way to protect their own idea and, instead, regard them as a means to grow a business and create wealth through intellectual property-driven analytics and key business assets that drive revenue. This can include analyzing the competition through a uniquely telling lens, deciding which products to build next, identifying 'white space' industry opportunity and more.” After more than two decades managing legal matters pertaining to patents and trademarks, JiNan has helped hundreds of entrepreneurs and innovation-based companies understand how to parlay patents into assets that give them an edge.  Below are three of her key reasons why analyzing patent trends can pay off in a big way: Did you know that large banking institutions like Bank of America and payment card companies like Mastercard and Visa of patents in cryptocurrency? Or that a pharmaceutical company is the patent owner in the cannabis sector? Or that consumer sleep is among the newest IP-heavy categories, with Apple as a primary player? Or that early stage companies such as Luminar may be automotive giants? 1. Enhanced Competitive Intelligence. hold large amounts leading emerging outpacing “Because investment in patents always leads market activity, we can see investment trends before they’re visible in market activity,” JiNan explains. “Every sector contains strategic insights that can translate into mission critical assets. We also find evidence of investment that might seem contradictory—like a major bank investing heavily in its supposed competitor: cryptocurrrency. It’s data science that allows companies to predict the next waves of innovation within their particular industries and markets.” IP isn’t just for tech and consumer product companies, as even service businesses can pursue IP protection through patents, trademarks, copyrights and trade secrets. Unfortunately, many businesses are highly undervalued because the owner or executive has not created any IP or cultivated what they have. This is a grave error given that IP plays a huge role in an entity’s valuation. 2. Drastically Increased Valuation. In fact, IP is the one thing that impacts the valuation multiple beyond the profitable business, itself. As such, using trend data to determine with greater accuracy how and where to allocate IP-related resources is key, as “getting it right” can be a significant boon to the bottom line. “Some start-up companies I’ve worked with have IP portfolios that are more efficient and valuable than large corporations in the same markets,” JiNan notes. “That gives them a high valuation—a vital factor also making these companies attractive targets for investors, mergers and acquisitions. Some companies invest a lot in patents that ultimately are not very valuable, while other companies file for inventions that yield significant returns. The profitable ones can produce impact that multiplies their IP investment—even early stage companies can have IP valuations that are $10 million, $50 million, even $100 million or more. A data-driven IP strategy that considers present inventions in market context can create a five times or more increase in valuation.” Prior to 2013, the first to invent was entitled to patent rights. The current system—established through the —is a “first-to-file” system, meaning that patent rights are given to the first person or entity to file an application whether or not they were the first inventor of the technology, product or service. 3. Maximized First Mover Advantage. Leahy-Smith America Invents Act With access to patent trends and other IP-driven data, companies can not only make smarter investments and develop better strategies to target emerging markets, but also aptly identify underserved or even entirely unexploited facets within those markets. “Patent data offers huge insight into who is investing in what kind of technology and where and how those funds and efforts are being allocated, long before commercial activity,” JiNan says. “Any company preparing to enter a new market will leave evidence of their intentions in areas that represent opportunity. If you are looking to capitalize on gaps in the market, it’s important to remember there’s no second place in patents—you need trend data to be continuously updated and analyzed. The companies and individuals who profit most from intellectual property are often not the ones who initially created it.” According to JiNan, one of the most significant areas of opportunity loss for entrepreneurs and corporate executives is a lack of understanding of patent strategy and undervaluing the pursuit thereof. Because p atents are often the highest value intellectual property assets, she asserts that having an inside track on this kind of activity—and taking proactive measures to interpret and capitalize on that data—can be a real game-changer for an organization. Ways to gain that “inside track” as well as other ways to maximize patent ROI and profit from your IP endeavors will be explored at the annual this October in Cary/RTP, North Carolina. Founded in 2013, Eclipse brings together global thought leaders in IP to discuss best practices in patent investment, with this year’s theme being “Own Your Zone, Leveraging IP to Increase Marketshare.” These days, it’s not just about procuring the data. It’s what you strategically do with that data that counts. Eclipse IP Conference really The conference includes the likes of New Orleans Saints all-time yardage leading wide receiver Marques Colston, supply chain expert Irfan Khan, Eugene Gold (who grew his business by a staggering 4,400%) and bestselling author Randy Nelson. With patents among the most important and valuable assets a business can hold, said to serve as “the lifeblood of innovation,” when employed well they can proffer a remarkable return on investment—especially when facilitating market, category or process exclusivity. With JiNan’s insights above, it’s clear that deciphering and mapping early-stage patents and market data can be a powerfully effective means toward this end. / ~~~ As the Executive Editor and Producer of “The Luxe List,” Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist. As a prolific branding and marketplace trends pundit, Merilee spotlights noteworthy industry innovators, change makers, movers and shakers. This includes field experts and thought leaders, brands, products, services, destinations and events across all categories. Connect with her at www.TheLuxeList.com / Instagram www.Instagram.com/LuxeListReviews Twitter www.Twitter.com/LuxeListEditor / Facebook www.Facebook.com/TheLuxeList / LinkedIN www.LinkedIn.com/in/MerileeKern Sources: https://10millionpatents.uspto.gov/docs/patent-10million-media-kit.pdf https://patentlyo.com/patent/2019/07/utility-patents-granted.html https://tinyurl.com/y5uqej9z https://tinyurl.com/y23t4xro https://tinyurl.com/yxj4xw7r https://patentforecast.magicnumberip.com/patent-forecast/cryptocurrency https://patentforecast.magicnumberip.com/patent-forecast/cannabis https://www.uspto.gov/sites/default/files/aia_implementation/20110916-pub-l112-29.pdf https://www.uspto.gov/web/offices/pac/mpep/s2159.html Image courtesy of www.MagicNumberIP.com

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Just like how Amazon is no longer about books, Uber is no longer about booking a car ride. That is what Dara Khosrowshahi, Uber CEO, hosted by the Economic Club of New York. Like how Amazon is establishing dominance in different market sectors, Khosrowshahi believes that Uber can do the same in all areas of transport. It can be private hire cars, taxi, scooter, the subway, freight and even flying vehicles. In his head, he envisions a world of making everything shared, affordable, and a solution to . He also envisions a world of delivering food from any restaurant in under 30 minutes. described in a talk worsening traffic congestion The difference is in the means. Rather than build the technology themselves, Khosrowshahi wants to build partnerships instead. It demands a “different attitude”. Unfortunately, this will have a very tough time building that sort of ecosystem out. Khosrowshahi’s lofty goals are pretty much blocked by regulatory and financial obstacles even after Uber from its initial public offering. The problem is, they have made 75% of that in losses, reporting a loss of in the last quarter and losing another this quarter—that is despite reporting a 30% growth in revenue. household name pocketed $8.1 billion more than $5 billion $1 billion Since upending the transportation industry and setting a precedent of tech unicorn IPOs, Uber is now facing rough, stormy seas around some of its major markets. Uber can no longer haphazardly and to fight “ ”—termed by then-CEO Travis Kalanick. go for growth skirt regulations an asshole named Taxi Uber may be liable for a which they argued that should be borne by drivers and not the company. $1.97 billion VAT bill London after discovering 14,000 trips being taken with drivers that banned Uber again faked their identity Chicago passed a on ride-hailing services that can add as much as $3 to private rides during peak hours congestion tax Drivers now have minimum wage under the “ ” program in Seattle while also taxing Uber more Fare Share Uber drivers are not independent contractors, according to New Jersey, who slapped worth in taxes and penalties Uber with $640 million It is a lay-off season for unprofitable startups and Uber is not excluded: another off with many being relocated. Khosrowshahi promises that it will be the ‘last wave’, but reality and balance sheets do not care about waves 350 employees will be laid It is catastrophe one after another as Uber sinks lower with every setback. Yet, Khosrowshahi is still optimistic. Will that positivity hold against reality? Ride-sharing Competitors Are Everywhere Uber may have upended the transportation market but it is still anyone’s game. There is virtually no moat between one app and another, apart from pricing points, membership perks and suchlike. Consumers are free to choose between them and another private hire provider. Due to that, most of Uber’s money is spent to aggressively dominate the market especially in Asia, which is home to more than 1.12 billion trips in 2018. According to ABI Research’s y, that constitutes 70% of the world’s ride-hailing market share. latest stud Unfortunately, Uber’s battles had the company spilling too much blood. In Southeast Asia, bought out Uber’s operations in a merger deal, which prompted a to emerge in SEA in attempt to break the ‘monopoly’ between Grab and Indonesia-based Gojek. Singapore-based Grab whole slew of competitors Uber has also exited from other markets—in China, they lost to . Uber is still , Ola Cabs. Uber also retreated from Russia due to Yandex.taxi. rival Didi Chuxing scrambling alongside Bengaluru-based unicorn While Uber has shares in those companies—which thus means their value will rise when their competitors’ do—it also means that they lost market supremacy in many major markets. According to their S-1 filing, Uber claimed to only have owned operations in the Americas, Oceania, Europe, India, and the Middle East. With more competitors at home ground and emerging in new markets, Uber’s already thin market dominance may be threatened even more. The Race to Be a Super App Two years ago, Guangzhou unveiled a . Residents there will have a virtual ID card that serves the same purpose as their state-issued ID linked to their WeChat accounts. pilot program Launched by Tencent Holdings in 2011, WeChat has now become what many know as a . It unites multiple essential functions in a single mobile application, from to . Besides convenience, WeChat has also brought an where more than a billion users cannot live without it. Super App hailing private hire cars transferring money era of change Down in Southeast Asia, in Indonesia have Gojek installed on their phones. Unlike WeChat, Gojek is in a as Singapore-based Grab slowly unveils their own super app plan. one in two people war for supremacy The operating system for everyday life, as Khosrowshahi envisioned, is what Uber aims to be today. Gojek has become more than just an Uber of the East—today, Uber needs to be the Gojek of the West. Fortunately, rivals in Asia have already showed Uber the path to follow beyond mobility services. How Fast Can They Deliver food? At the Forbes 30 under 30 Summit, Uber unveiled a small, sturdy white drone, intended to help Uber Eats delivery drivers . That is great, but Uber is still (with analysts expecting that to be that way for the next five years). send the food even faster losing money on every order The $125.8 billion food delivery market is just as the transportation market, with huge delivery players like Foodpanda, Grubhub, Deliveroo and Just Eat. Other rival competitors such as Grab and Gojek also offer their own food delivery service. as crowded As these food delivery companies pedal furiously to send food to their customers, they are also peddling towards growth. There is the race for creating a sticky platform—there are no moats between one application and the other. Consumers can simply switch between one application to another simply due to price point and type of food. The Saturation in the Bike And Scooters The mobility market is huge and Uber wants a slice of even micro-mobility, which includes bikes and scooters. In the US alone, it is predicted to be a . To capture this market, Uber bought over bike-sharing startup Jump for nearly . $200B — $300B market by 2030 $200 million Months later, electric bikes and scooters are . Los Angeles to Uber’s plea to rent out electric scooters and bikes, so Uber is responding with appeals. Meanwhile, Bird and Lime are operating well in the city. pulled out from two cities said ‘no’ Competition is also heavy in this space. Uber won the bid to in Washington D.C., but so did Lyft, Skip, and Spin. Residents don’t really like it, and there are by lawmakers. deploy up to 10,000 e-scooters demands for safety regulations The micro-mobility space is not one without its own issues. Different market pose different challenges—some of them even outrightly ban it. France has riding on pavements. In Singapore, an e-scooter ride crashed and killed a pedestrian, prompting a . banned e-scooters nationwide ban Each problem poses more costs for Uber. While Uber can skirt around dealing with the issue directly and go for partnerships, that is simply an illusion of a market share. The company needs to directly deploy their own micro-mobility vehicles into the city but at the end of the equation lies the support of the city: without permits, there is no chance of even . capturing a single percent Fighting for Airspace With plans for a in 2023, Uber is now deep in talks with NASA on how they can have effective airspace management. Thus far, Uber has been using helicopters—with their —but the company insists that they will be . flying taxi service own slew of problems replaced by eVTOL vehicles Uber is not the only player in the space: in fact, there are competing for this flying-car moonshot, with Airbus and even Google’s co-founder Larry Page accumulating their chess pieces. many startups The problem is in economics: will it actually give more returns to Uber if flying taxis become a norm? With so many players in the space, there will definitely be regulatory concerns as companies will be figuring out how their vehicles can navigate around one another. In essence, it is a microcosm of the world of airplanes. An admirable ambition but nonetheless, an expensive high-risk bet. Besides facing competition at home, future expansion plans will have to be adjusted to face —which also means more regulations, laws, and authorities to face. rivals in different countries Self-Driving Vehicle Crashes Early Monday morning in Tempe, Arizona, the life of 49-year-old Elaine Herzberg was by a self-driving Uber. The female pedestrian was struck by the car, which sparked a series of investigations about Uber’s autonomous vehicle masterplan. taken away That plan, apparently, . Vehicles were not programmed to react to jaywalkers and according to the National Traffic Safety Board’s study, the reasons than just that. excluded formal safety plans run way deeper The impact was also fatal to Uber’s autonomous vehicle plans as they scale back their ambitions. Operations in Arizona were with 300 operators laid off. after in Pittsburgh. Today, Uber is still with plans to operate driverless services by 2022. That also comes with a $20 million monthly loss. shuttered More were laid off testing more self-driving cars While Uber is tempering their expectations, companies all over the world are pouring more money to win the . Khosrowshahi may have to face off Elon Musk, as the Tesla CEO intends to develop driverless cars to operate commercially in a . At this point, Uber needs a breakthrough; without overwhelming success in this sector, those self-driving car dreams may be attained by others first. All these companies need to do is to simply clone the Uber application, which many agencies are already doing anyway. self-driving car race ride-hailing network Freighting Against Freight Powerhouses Up against freight giants like DAT Mobile and rival competitor to become a unicorn, Uber Freight is haemorrhaging they are earning. Problem is, Uber shares 99% of gross revenue with carriers and it backed itself to the corner with that. Taking on the typical early-stage startup growth method, Uber Freight has taken on huge risks. Convoy raising $400m $1.36 for every dollar When profitability becomes a focus, there is a chance that carriers become alienated. Legacy logistic companies like Coyote Logistics and C.H. Robinson are also launching their own digital freight matching services—according to , they are the top few applications that carriers regularly used. The aforementioned competitor Convoy is standing in the runner-up pedestal. CarrierLists Definitely, the digital brokerage is anyone’s game, unlike the incumbent-dominated freight market space. However, simply because it is anyone’s game, there is no real moat between one app and another. Users can simply switch between one another, which means a real uphill struggle for market supremacy. Uber may have to tamper their ambitions or double down, which will leave their coffers lighter than it already is. It is a battle of balance at this point. Uber needs to find the maximum amount of money they can burn without sinking, while also fuelling their ever-aggressive growth. With other unicorns like WeWork serving as a great case study, Uber must also keep their balance sheets in check lest they become owned by one of their investors. At this point, it is clear the Wall Street is not forgiving and public investors are not entertaining private valuations—essentially, those valuations are what investors they are worth. The year of the unicorn may come to an end with disappointing IPO and post-IPO performances like: think Money-losing Snap may have overtaken their but time is ticking: they’ve got three more years before they ; debut IPO price run out of cash Cannabis company Tilray’s stock reached $180 at an all-time high—today, it’s 10x less, with on the way; more regulatory problems Lyft may be the only one thought as a towards profitability, but the reality is that they are still deep in losing money with a stock price less than half of its debut IPO price; flawless executor Happiness-selling Peloton needs to step on the pedal towards profit and not towards being “ ”, which was revealed to be baseless from the IPO filings; weirdly profitable Financial reports from Pinterest out of them, as shares plunged by 20% while reporting a net loss spooked the stock price Though in a similar situation like those companies, Uber still has the super-app route. The challenge here is to learn from Asian companies: how can Uber utilize their large audience of frequent users and embedded payment systems? Today, Uber’s food delivery, scooter, and bike services are all united in one app but there is still a rush for product diversification. Even though fintech companies like Robinhood and Social Finance pulled out from applying to become a bank, startups are partnering left and right with payment providers — or themselves. Like Gojek, Grab and WeChat, Uber needs to . Uber needs to double down on their efforts with the digital wallet, credit card, and debit card . At this point, Uber is the to move into financial services. Startups are increasingly becoming banks and Uber needs to be one. building payment technologies establish dominance in the payment system plans latecomer The product similarity between Uber and Gojek is that they both have food delivery, tickets, ride-hailing, and micro-mobility. Past that, there is mobile data, parcel delivery, and bill payments just to name a few. Uber needs to as synonymous with daily life like the super app predecessors without tearing a hole in their wallet. Uber needs to develop more products that are either essential to human life or making life more convenient. Uber's quest to become a super app is going to be a long, arduous journey. Within every product lies fierce competitors and underdogs. There is an inherent disadvantage: Uber is fighting against specialists (like Lime in micro-mobility) and super apps (like Grab and Gojek) from a unique position. Being a specialist at the start, Uber has now evolved into a ‘mini’ super app. With public markets to Uber’s latest moves, there is a desperate need for breakthroughs and innovations. not responding very well If all else fails, at least Uber can try to become profitable, which only makes our reality even more surreal.

Uber Wants to be an Amazon

The vast nothingness of the Real Estate Bitcoin Wealth Expo. A sucker for experiences of the deeply surreal kind, I could not miss the chance on Saturday to see Sylvester Stallone and Pitbull lining up alongside a bunch of Z-listers and get-rich-quick tricksters to give motivational talks to thousands of bewildered Torontonians. The had done enough to lure me in. What was once the humble had become the (like moths to a flame), and this year with a genuine superstar on the roster thanks to Sly inexplicably agreeing to do the gig. car crash of a subway ad Real Estate Wealth Expo Real Estate BITCOIN Wealth Expo Learn how to become a millionaire, the ravenous hordes had been promised, and with a grim predictability they flocked to the Metro Toronto Convention Centre dreaming of easy fortunes and burning with materialistic desires. The organizers had gone to considerable lengths to distract guests from the event’s sinister intentions ( , and the Expo strategically tours cities in need of buyers, ), deploying an army of enthusiastic staff to work the floor and putting up posters of inspirational quotes at every turn. Toronto home sales have fallen 40% year-over-year MacLean’s reported last year As I descend the Convention Centre’s escalators into the pits of hell, I am high-fived by a Willy Wonka-era Gene Wilder lookalike. I overhear a man on the phone say he’s at a “stupid networking thing” as I pick up my badge at the registration desk, and a woman sporting a deranged grin asks if I’m “pumped”. ‘Bitcoin’ missing from the logo on the posters. Upon entering the enormous main hall, it takes roughly three seconds to hear the first David Brent-ism, courtesy of Brian Allen and his ‘Real Estate Funding & Flipping’ talk. “Ever heard of real estate? No?” he quips. “How many of you still have money in the bank?” I’d been there just two minutes and already Steve Jobs and his motto “think different” were showing on the big screen. “You don’t need an education for real estate,” Allen tells the audience, before recounting the story of a young man who — despite having “the IQ of a lamppost” — earned enough money from quick-and-dirty housing investments to buy his very own Range Rover. He calls a Niagara couple up to the stage to tell their success story. “I’m not too skeptical”, the husband chuckles. “My wife has saved me from a few bad deals.” His secret to getting real estate rich: “Just get off your duff and do it!” A feeling of vast emptiness washes over me. The is a paradox: it is so perfectly , yet also somehow encapsulates ill in modern society. Every detail here, big and small, seems magnified; the place is loaded with cautionary tales of headless consumerism — with the horrors of a human being’s purpose reduced to numbers on a screen. “Think like Americans!” Allen commands his audience of dead-eyed disciples. Real Estate Bitcoin Wealth Expo nothing everything “I was diagnosed with ADD, I wasn’t too smart,” he continues. But that wasn’t about to stop him. “The whole school system is broken. They teach you how to make somebody else rich!” The talk had settled into a familiar pattern: OK, you’re dumb, but look, it takes ten minutes to vet a property, and even can do it. Just be fearless. That word — fear — is exploited time and time again, goading people to rip apart any dangling thread of skepticism that might be holding their lives together. you I see a woman wearing heels so high she can barely walk. “I know I look like I’m on drugs, but I’m not,” Allen assures us as he wraps things up. “Real estate is my drug.” After the talk, I watch people quite literally waving their credit cards in the air as they clamour to sign up for his $1,000 3-day course. As I observe, I wonder how these people manage to live day-to-day in such spontaneous chaos. It’s a lot to take in so early in the day. Time to stretch my legs. I meander out of the main hall and up to the next floor in search of more insanity. There are seven smaller rooms with talks going on throughout the day. I look over the schedule to see what interests me — let’s try ‘eCommerce Biz’ with Mark Stone. I walk in to him pitching his wholesome American lifestyle — baseball and apple pie stuff — all made possible by his multi-million-dollar Amazon Seller businesses which, he swears, were oh-so-easy to get off the ground. Zero mention of the years of hard work and dedication it really took, or of the long hours he presumably still puts in — that’s not what people are here to hear. One telltale crack does appear in Stone’s robust veneer of uber-positivity: “I lost a of money at one point,” he admits. “I needed about $3,000 worth of therapy.” Notice how even his mental wellbeing is described in terms of how many dollars it cost to fix. It wasn’t yet noon and already my misanthropy had reached record highs. lot I emerge from Stone’s rudimentary lesson a near broken man in search of something — anything — to wash its icky residue from my mind. Many of the talks are about the latest investing fads; whatever buzzword they can use to get people through the door. Not only are several about Bitcoin, but there are also sessions on Ethereum and cannabis. Long lines form outside all the rooms, and hundreds of disappointed guests are left roaming the corridors, not sure what to do with themselves. ‘Toke Biz’ was one I was determined not to miss, so I got in line 20 minutes early. A weed bro lines up behind me, looking as though he wants to strike up a conversation. I’m careful not to meet his eye. Mercifully, two friendly-looking gentlemen join the queue behind him, and he takes his chance. “I’m going to school for horticulture,” he tells them enthusiastically. “I want to actually it, ya’ know?” grow The smell of aftershave and chewing gum blends into a heady mix as we shuffle in for the talk. An old Japanese man, Ted Ohashi (real name, as far as I can tell), takes the floor to address a crowd made up mostly of millennials (never have I seen a generational divide so blatantly apparent than at the — weed and cryptos for the kids, real estate for the Boomers). Real Estate Bitcoin Cannabis Wealth Expo As Ohashi very slowly reels off some marijuana facts everyone already knows, the bespectacled fellow next to me leans over to his friend and whispers, “he’s on some Indica right now”. Pleased with his observation, he rolls a joint cheerfully, and I feel like smashing my head in on the chair in front of me. definitely After enduring fifteen minutes of ‘Toke Biz’, I head back out into the corridor to take a fresh reading of the atmosphere, walking past the Gene Wilder lookalike a third time. He’s still giving out high fives. I catch the backend of a panel discussion about cryptocurrencies in the main hall. A man wearing a poncho and a top hat adorned with a yellow feather is giving people Bitcoin investing advice using economics language (I later learn it was former child actor Brock Pierce). This is the world we now live in. Oddly for what was billed as a real estate and bitcoin event, podcasting — another of those words currently putting dollar signs in people’s eyes — had also found its way onto the agenda. I line up for veteran podcaster Adam Carolla’s ‘master class’. A staff member excitedly asks if podcasting is how I’m going to make my millions. Carolla’s talk kicks off with some Boomer-tier humour and carries on with a sprinkling of celebrity namedropping, inane anecdotes and corny digressions. There are fewer suits in this crowd, and more people who believe their paths to fortune lie in the blazing uniqueness of their personalities. “How long should a podcast be?” asks one aspiring internet star earnestly. A Real Estate Bitcoin Wealth Expo attendee outside the Convention Centre. At 3:30pm it’s time for party rapper Pitbull to give a passionate motivational talk followed by an intricately-choreographed four-song performance. The lights go out, energy in the room builds. You know what kind of day it’s been when it’s left to Pitbull to restore your decimated faith in humanity. He is the first speaker I hear utter the words “hard work”, and tells us that “building hospitals and schools in broken communities” is what makes him happy, not money. As the crowd cheers, I begin to think, maybe there is hope. Maybe there is good in these people. Maybe they are human, after all. A woman offers me the empty VIP seat next to her, she too perhaps moved to kindness by his words. Stallone is due out at 6pm. As the room waits in anticipation, I look around and see tired, confused faces. I imagine how they might act on all the advice they’ve been given today, whether any of these people will make life-destroying financial decisions based on the flimsy instruction of these charlatans. For now, though, let them enjoy Rocky. “I was strung out of 13 schools in 12 years,” he tells the star-struck audience. “Back then they didn’t know what ADD was.” (What is it about that mental condition and this event?) “Remember, you only get one. FRIGGIN’. LIFE. PER PERSON!” he booms as the crowd’s mania reaches fever pitch. “Keep dancing, folks!” It’s been a day of excitement and smiles all round. I feel like a spoilsport for having worn a fixed sneer, so it comes as a relief when I finally crack my first smirk, right at the death, brought about by a delicious bit of cringe comedy no one else seems to notice. A special ed teacher asks Stallone how kids with ‘learning difficulties’ can overcome challenges. “You mean kids with, like, ‘problems’, right?” he clarifies. Still, $39 and ten hours of my life traded for one crummy smile. Probably not what the gurus at the would call a good return on my investment. Real Estate Bitcoin Cannabis Podcasting Wealth Expo Twitter: @adamwinfield Blog: Palimpsest

Testing my faith in humanity at Toronto’s Real Estate Bitcoin Wealth Expo

Top Whitepapers ~ R_Block’s Whitepaper Release Six months ago, I set about writing a Whitepaper for our project ~ R_Block ( ). I confess I’d only written business plans and decks before, no whitepapers. Being in crypto, I’d read my fair share. From this excessive reading, I shared a lot of the communities pre-conceptions. Hailing Satoshi’s original as the template for all to follow. Writing our paper changed a lot of these pre-conceptions. I’ll try and share my learnings with you. results here whitepaper According to Coinschedule we’ve had over so far in 2017. So we can assume we’ve seen at least as many Whitepapers. Since that is the benchmark we’ve arrived at in crypto. I’m convinced that most whitepapers will look like short, stylish startup pitch decks by 2019. Anything longer than 20 pages enters the skimming zone, even the most committed crypto-maniac’s won’t take in every word. By then we’ll have worked out the celebrity endorsement + retired advisor = 8 figures in funding. This equation doesn’t add up either. 200 ICO’s A whitepaper definition: “an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” You see a few different breeds of whitepaper. I put them in 3 categories; Technical, Business Q&A and Marketing. I’ve compiled a list of some favourites… Top Technical: ~ . The original, clear and concise. Satoshi was able to explain a new concept better than most pushing old ideas in Whitepapers today. The fact this was more digestible than your morning Yakult is probably the reason we have to plough through so many less palatable papers today. The ideas in the paper stay with you for some time. A Peer-to-Peer Electronic Cash System Satoshi Nakamoto ~ . This paper brought ideas about disintermediation and digital asset management to the table. A crucial development in the exponential growth of non financial blockchain applications. I have soft a spot due to it’s influence on R_Block. Digital Assets on Public Blockchains Bitfury ~ . This is regarded by some as the second most important paper in crypto. Buterin raises the bar in cryptography concepts used by so many today. The DApp was born. A Next Generation Smart Contract & Decentralized Application Platform Vitalik Buterin ~ This paper is fascinating not because it’s an 88 page document (skimming zone). But because it’s written by UKGov in January 2016. It’s about the benefits of blockchain ledgers for tax & passports. It fills me with hope for UKGov adoption. Distributed Ledger Technology: beyond blockchain UK Government. ~ Vitalik features again. He has a knack for explaining exceptionally complex ideas in a way even your cat could understand. My favourite technical paper of 2017. Plasma: Scalable Autonomous Smart Contract Vitalik Buterin & Jo Poon. Top Business Q&A: A good chunk of ICO whitepapers fall into this category. My views have changed here. For projects using semi-established technologies, there isn’t a need for the technical depth of the papers above. Yet some do this and go one step further. Going over the basics of Blockchain and throwing in a history lesson of the last 200 years of their respective industries. If you’re catering to every audience, it’s not relevant to any audience. This satire highlights the irony. For example, the R_Block project isn’t developing a ground breaking new Blockchain or protocol. We’re bringing new (Ethereum) and old technologies together to create something unique. For some, what’s groundbreaking is the business application which justifies the extra business detail. ~ This paper straddles technical and business Q&A. With some credible research but talking about business. One of the early whitepapers to adopt this style (2015). Transparency in supply chains Provenance. ~ Monetha provides a globally trusted commerce solution powered by the Ethereum blockchain. Great project but nothing technologically groundbreaking. Hence an effective business Q&A, that helped raise (August 2017). Monetha Whitepaper Monetha. $37 million in 18 minutes ~ One of the top 5 biggest ICO’s this year, having raised . The team released a paper in March, then produced this updated version in October. I hope we see more projects doing this. This is the R_Block approach (detailed below). Decentralized networks for smart contracts Bancor. $153 million ~ Too colourful for a lot of paper purists. However this paper has some great detail, such as consensus and voting equations. It suggests a good deal of thought has gone into some of the finer details. They raised Aventus Whitepaper Alan Vey & Annika Monari. £20 million in 8 minutes. Top Marketing Papers: Many will turn their nose up at the idea of such marketing material being considered a whitepaper. As did I. However true to the whitepaper definition, these papers are still authoritative guides to a what complex issues. ~ A huge success having raised $33m with this marketing piece. The difference is the substance the document compared to most similarly styled pieces. Civic Whitepaper Civic Technologies. I’m not an advocate, however, they had the 4th largest ICO this year, raising $183m. It’s clearly a marketing paper and some say a controversial campaign. But the paper served a purpose. How many of the contributors read this document — I dread to think. Paragon, revolutionising all things Cannabis ~ Paragon Technologies. ~ This paper is easy to read but comprehensive. Conservative/Optimistic scenarios that give you some confidence in the ambitious profits projected. Few projects give as much detail on their financials which make it feel very real and business-like. Monaco Whitepaper Monaco. Disclaimer: These projects are alleged scams. The Sickening: ~ ReCION makes bold statements that seem unbelievable_._ gives more detail on this alleged scam. The founder has been charged by the US securities fraud agency. ReCOIN Ethan Vanderbuilt ~ With claims like… Be wary, there are more sophisticated examples out there. Sebeum “We will make sure that the price is going to go up time by time, and we, as a company, are going to buy thousands/millions of tokens every year, so there is no way that the token will not be going up.” Everyone says, read the whitepaper. But these are very good case studies for reasons to ACTUALLY read the whitepaper. Then reflect, then read it again, if you’re seriously interested in contributing to a project. The pattern is clear, the technical papers tend to be new protocols or new blockchains. These papers are most highly regarded by the community. Since the crypto community is mainly made up of technical people. However, we’re seeing a wider adoption so the demographics are changing. The increasing level of marketing/Q&A papers reflects the type of projects we’re seeing. As Blockchains become established, we’re seeing more application layer projects. These projects should cater to their respective audiences and complexities. Hence my earlier statement, application layer projects will use traditional pitch decks as ‘whitepapers’. Contrary to the above and spending many months refining the R_Block whitepaper. I do appreciate approach. Most companies publishing whitepapers are early stage projects. Version one projects with small or no customer bases. The chances of these projects following this plan are nil. If they are to succeed, they will need to iterate and react to the landscape. We know the cryptosphere will evolve dramatically over the coming years. The best tech may not prevail. The best teams and business’s that and execute likely will. Rob May’s f*** the whitepaper listen to their users Hence R_Block are taking a CPR approach ~ . With the more commonly known form of CPR if necessary. We’re committing to keeping an up to date whitepaper live. Like a product is never finished, a whitepaper shouldn’t be either. We’re not following the PDF path. We’re releasing a whitepaper in Google Docs, which is open for comments. We see the as a opportunity for feedback from potential users. See the . Your feedback would be appreciated, positive or negative. We’re committed to listening. Continuous Paper Release R_Block whitepaper R_Block Whitepaper If interested to find out more about R_Block, join our Telegram . Follow us on , or go to here Medium Twitter >> https://rblock.co << https://rblock.co/

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