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Tag: 2023 Decathlon BTWIN Longtail Electric Cargo Bike R500E

Jurors and spectators in a Queens courtroom Tuesday sat in silence as they watched a police body camera video showing the moment NYPD Officer Anastasios Tsakos was struck and killed on the Long ...

Jurors watch police body camera footage of moment Jessica Beauvais struck, killed NYPD Officer Anastasios Tsakos

The company has now launched the 2023 edition of the Decathlon BTWIN Longtail Electric Cargo Bike R500E has arrived. The BTWIN Longtail Electric Cargo Bike R500E is touted as the successor to the ...

Decathlon unveils the 2023 edition of its Longtail e-Cargo Bike R500E packing an impressive load capacity

Long Tail – a range of mixers pioneering a ‘longer’ take on classic cocktails – has secured a listing with Ocado. Launched in 2018, Long Tail is aimed at enabling consumers to recreate the more sessionable and flavour-complex cocktails, but without ...

Long Tail Mixers Secure Ocado Listing

The writers of series going back to the 1980s expect to collect a record $2.42m this year from overseas royalties, but that income is now under threat from streaming In Norway, where winter nights ...

While Neighbours screens in Latvia, Australian TV writers still get paid – but for how much longer?

I have tried to record the toll the Troubles took on my parish, and the long tail of trauma it has left behind. I intersperse these emotionally powerful stories with my own account of growing up ...

I have tried to record the toll the Troubles took on my neighbours, the long tail of trauma left behind

An intensive care nurse who said her cancer was misdiagnosed as long Covid — despite never testing positive for the virus — has died. Brogan Williams, from Wolverhampton, was in remission ...

Nurse, 35, who doctors 'wrongly misdiagnosed with long Covid' dies after two-year cancer battle

The Shillong Times, a leading media house in Meghalaya, dedicated to delivering news and information from across the state, the Northeast, and the nation. Founded on August 10, 1945, The Shillong Times is the second-oldest English daily in Northeast India ...

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Rod Heywood, 56, was diagnosed with mesothelioma last year, and believes it was caused by asbestos at a worksite at Carrington Hospital in the early 1990s. In the early 1990s, Rod Heywood had a ...

The long tail of asbestos: 56-year-old carpenter diagnosed with terminal cancer after work at Carrington Hospital

Longtail UX

longtailux

The first half of 2024 has seen major enterprise SaaS players like Salesforce reporting declining sales, reflecting the broader challenges businesses have collectively faced this year. Working against influences like high interest rates, the economic uncertainty of an election year, and existential questions surrounding the future impacts of AI, IT leaders are tightening their budgets. Amidst such challenges, strategic partnerships play crucial roles in opening new revenue streams and enhancing software offerings – even longtime rivals Apple and Meta have recently flirted with the idea. Microsoft has long been an exemplar of this strategy, going so far as to claim that 95% of its commercial revenue is generated through partnerships. A recent Forrester study supports this, with over half of surveyed companies reporting that partnerships generate 20% of their overall revenue. The most lucrative partnerships are those that have invested time, money, and resources into comprehensive enablement processes including training, tools, knowledge, and support. But resource limitations dictate that not all partners are treated equally when it comes to enablement. Consequently, larger, top-tier partners get personalized, often hands-on support, while smaller, long-tail partners are more likely to be directed toward self-service portals or waiting on unfulfilled IT support tickets. This disparity hinders growth for both partners. Luckily, generative AI makes it possible to provide tier-one treatment to long-tail partners affordably. Here’s how. Personalize and Precipitate Partner Onboarding These smaller partners are often directed to generic portals containing vast amounts of documentation. They are expected to independently navigate this information overload to learn the necessary skills for selling and implementing solutions. This can be a significant barrier to entry, THUS Long-tail partners take considerably longer to become productive due to the time required to learn from impersonal resources. On average, students forget 70 percent of what we teach within 24 hours of the training experience. Companies need to bear in mind customizability and also focus on developing training programs that will help organizations achieve specific goals tailored to their unique needs. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on average—searching and gathering information. Increase Implementation and Sales It’s estimated that around 80 percent of product features are “rarely or never used.” Without proper guidance, long-tail partners may struggle to grasp the nuances of the software, hindering their ability to convert leads and deliver successful implementations. On average, young companies (1-2 years old) start out with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps. (Bettercloud)


With so many apps, most are NOT using them to max capacity


Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products!



Dashboards can illuminate which features are being underutilized that if properly deployed could lead to improved results Decrease Churn 54% of businesses want to optimize and find savings in their software spend. (Flexera)


Don’t be the area that gets cut due to inefficiencies



25% of IT teams say that they spend the majority of their time managing third-party vendors and business solutions. (Productiv) AI may not yet be ready to be an assistant taking on our working tasks, but it is perfectly suited as an agent that can cater to the needs of long-tail partners. The first half of 2024 has seen major enterprise SaaS players like Salesforce reporting declining sales, reflecting the broader challenges businesses have collectively faced this year. Working against influences like high interest rates, the economic uncertainty of an election year, and existential questions surrounding the future impacts of AI, IT leaders are tightening their budgets. The first half of 2024 has seen major enterprise SaaS players like Salesforce reporting declining sales , reflecting the broader challenges businesses have collectively faced this year. Working against influences like high interest rates, the economic uncertainty of an election year, and existential questions surrounding the future impacts of AI, IT leaders are tightening their budgets. declining sales declining sales Amidst such challenges, strategic partnerships play crucial roles in opening new revenue streams and enhancing software offerings – even longtime rivals Apple and Meta have recently flirted with the idea . Microsoft has long been an exemplar of this strategy, going so far as to claim that 95% of its commercial revenue is generated through partnerships. flirted with the idea flirted with the idea 95% of its commercial revenue 95% of its commercial revenue A recent Forrester study supports this, with over half of surveyed companies reporting that partnerships generate 20% of their overall revenue. Forrester study Forrester study The most lucrative partnerships are those that have invested time, money, and resources into comprehensive enablement processes including training, tools, knowledge, and support. But resource limitations dictate that not all partners are treated equally when it comes to enablement. Consequently, larger, top-tier partners get personalized, often hands-on support, while smaller, long-tail partners are more likely to be directed toward self-service portals or waiting on unfulfilled IT support tickets. This disparity hinders growth for both partners. Luckily, generative AI makes it possible to provide tier-one treatment to long-tail partners affordably. Here’s how. Personalize and Precipitate Partner Onboarding Personalize and Precipitate Partner Onboarding These smaller partners are often directed to generic portals containing vast amounts of documentation. They are expected to independently navigate this information overload to learn the necessary skills for selling and implementing solutions. This can be a significant barrier to entry, THUS Long-tail partners take considerably longer to become productive due to the time required to learn from impersonal resources. These smaller partners are often directed to generic portals containing vast amounts of documentation. They are expected to independently navigate this information overload to learn the necessary skills for selling and implementing solutions. This can be a significant barrier to entry, THUS Long-tail partners take considerably longer to become productive due to the time required to learn from impersonal resources. On average, students forget 70 percent of what we teach within 24 hours of the training experience. On average, students forget 70 percent of what we teach within 24 hours of the training experience. forget 70 percent forget 70 percent Companies need to bear in mind customizability and also focus on developing training programs that will help organizations achieve specific goals tailored to their unique needs. Companies need to bear in mind customizability and also focus on developing training programs that will help organizations achieve specific goals tailored to their unique needs. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on average—searching and gathering information. According to a McKinsey report, employees spend 1.8 hours every day —9.3 hours per week, on average—searching and gathering information. 1.8 hours every day 1.8 hours every day Increase Implementation and Sales Increase Implementation and Sales It’s estimated that around 80 percent of product features are “rarely or never used.” It’s estimated that around 80 percent of product features are “rarely or never used.” 80 percent 80 percent Without proper guidance, long-tail partners may struggle to grasp the nuances of the software, hindering their ability to convert leads and deliver successful implementations. Without proper guidance, long-tail partners may struggle to grasp the nuances of the software, hindering their ability to convert leads and deliver successful implementations. On average, young companies (1-2 years old) start out with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps. (Bettercloud)


With so many apps, most are NOT using them to max capacity


Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! Dashboards can illuminate which features are being underutilized that if properly deployed could lead to improved results On average, young companies (1-2 years old) start out with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps. ( Bettercloud ) With so many apps, most are NOT using them to max capacity


Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! Bettercloud Bettercloud With so many apps, most are NOT using them to max capacity Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! With so many apps, most are NOT using them to max capacity With so many apps, most are NOT using them to max capacity Over 50% of SaaS licenses are unused for more than 90 days. (Redline) because people don’t know how to use products! Over 50% of SaaS licenses are unused for more than 90 days. ( Redline ) because people don’t know how to use products! Redline Redline Dashboards can illuminate which features are being underutilized that if properly deployed could lead to improved results Decrease Churn Decrease Churn 54% of businesses want to optimize and find savings in their software spend. (Flexera)


Don’t be the area that gets cut due to inefficiencies 25% of IT teams say that they spend the majority of their time managing third-party vendors and business solutions. (Productiv) 54% of businesses want to optimize and find savings in their software spend. ( Flexera ) Don’t be the area that gets cut due to inefficiencies Flexera Flexera Don’t be the area that gets cut due to inefficiencies Don’t be the area that gets cut due to inefficiencies Don’t be the area that gets cut due to inefficiencies 25% of IT teams say that they spend the majority of their time managing third-party vendors and business solutions. ( Productiv ) Productiv Productiv AI may not yet be ready to be an assistant taking on our working tasks, but it is perfectly suited as an agent that can cater to the needs of long-tail partners.

Playing the Long Game: How AI Can Optimize Enablement in Longtail Software Partnerships

Here's Why Scale Is Vital for Search Engines

The quality of effort you put into research contributes immensely to the success or failure of your blog post.  Many posts probably already covered your topic, so you want to distinguish your new post from the noise. You have to investigate why the target reader is battling the problem of your topic. The fresh perspectives and ideas from forums, social media, podcasts, topic research tools and the likes help you conceive unique angles. And these angles can help distinguish your value proposition from the noise. How do you go about doing quality research for your topic? In this guide we've shortlisted some of the easiest, but yet, highly effective research techniques you should practice. Let's get right into it. Research Online Forums Check forums like Quora and Reddit to find out what  your target audience are asking about. It helps you understand why they're in search of your topic. Research these platforms for related topics your audience is already searching for. Sort out and gather unique themes and ideas from their contributions in threads, topics and comments. Engaging with people's comments and views in forums also establishes you as an authority and familiarizes you with your audience. Relevant discussions in forums expose you to your post's specific pain points and trends. Other discussions can be noted down for future topics. Check out Social Media Platforms Look into social  media comment sections on X and Linkedin to access people’s opinions and concerns about your topic. Leveraging social reactions strengthens and brings more originality into your research. Identify communities on Facebook that are relevant to your blog's niche, network with other bloggers for brainstorming and collaboration of content co-creation and promotion. You can also visit Feedly to discover relevant topics and ideas suitable for your niche. Feedly gathers information about social media, news and the web at large into a place where you can assess updates on any topic you find interesting. You will also relate to the latest trends which will add more credibility to your content. Scrutinize your competitors’ posts on social media to identify weaknesses and strengths, point out their weaknesses and find out if they are addressing their audience's challenges in their content and elaborate on that. Host AMA sessions on X and voting polls on LinkedIn to assess your target audience and understand what content will be beneficial to them. Leverage Research Tools Shortlist related and trendy post ideas using BuzzSumo. Find focus keyword ideas using Semrush or Ahrefs and strike a balance between search volume and difficulty in keywords. Optimize with the keywords to improve SEO. Use Google related searches tool to discover more queries that are related to what  Google users have looked up. For example, “how to cook octopus” could be their searched term.  Suggested searches might include, “mistakes to avoid while cooking octopus”. Develop your topic idea from these relevant search queries. Ubersuggest is a keyword research tool to generate longtail keywords. On the left-side menu, under keyword search, you'll have to click on content ideas and input your keyword ideas on the search bar, for example; if your keyword is marketing, you'll get several suggestions like, “what is marketing”, “Digital marketing” and so on coupled with number of visits to each suggestion. CoSchedule's Headline Analyzer helps you improve your post's headline. Simply type in your topic, voice and audience, and it will generate headlines that you can choose from. Portent Idea Generator is another tool for creating appealing titles for your content. To use it, you can type in the theme into the search bar, and it will generate creative titles for you. Research Already Published Contents Researching published articles from other publishers can inspire what to include in your blog post and key points to focus on. Highlight citations and quotes from other publishers in your content to add credibility. Look out for ebooks, content written by your field experts, newsletters and press releases to filter a wide range of information to your readers. Industry experts have written many stories and experiences about the audience's experiences and challenges. Leverage these stories to come up with multiple ideas. A press release might not be directed at blog content, but it has several broad public significant impacts and also gathers information from captivating reports and popular publications to make your content engaging. Google News Articles is a basic avenue to get important information, quotes and stories. Listen to Podcasts Connecting with other researchers on podcasts will also give you an idea of what to focus on. Some podcasts are shot in an interview format, note related answers given by the guest. The podcasts below can be a source of inspiration. AskPat AskPat with Pat Flynn. He streams his podcast everyday a week and makes it interactive where he attends to questions from listeners in regard to blogging and e-commerce. ProBlogger Podcast ProBlogger Podcast with Darren Rowse. He has over 270 episodes where he makes life easier for bloggers by revealing a variety of topics like producing contents, placing ads and many others that can help you relate with your readers. Profit.Power.Pursuit Profit.Power.Pursuit. Podcast with Tara Gentile highlights the entity of creative pursuit. She discusses topics ranging from blogging and other creative projects you may think of analyzing. Tara features amazing guests in her podcasts who can give you highlights on their encounter as business owners, business experts and public figures. Listen to How They Blog Podcast This podcast is directed by Kat Lee and it is highly recommended for every blogger. She features successful bloggers and they review skills, techniques and patterns you can use to make great contents. They also feature mental health guidelines for bloggers outside content creation sphere. Guests featured on the show are people who are highly experienced. Take notes of important key points that you can include in your article, focus on details, quote guests and break down logical statements. Podcasts present a timeline of recent news coverage you can talk about in your article. When you go through all of those podcasts, you'll realize that they are featured on specialized topics on different episodes that will help you choose an idea you can work on. Final Note Asides from insights, information and ideas that you'd discover from podcasts, clear understanding of your audience, a good use of research tools, keyword research, all make your research process easier. With these, your audience would be able to interact, be aware of current trends and information in the industry and also stay glued to your blog, which is every blogger's dream. The quality of effort you put into research contributes immensely to the success or failure of your blog post.  Many posts probably already covered your topic, so you want to distinguish your new post from the noise. You have to investigate why the target reader is battling the problem of your topic. The fresh perspectives and ideas from forums, social media, podcasts, topic research tools and the likes help you conceive unique angles. And these angles can help distinguish your value proposition from the noise. How do you go about doing quality research for your topic? In this guide we've shortlisted some of the easiest, but yet, highly effective research techniques you should practice. Let's get right into it. Research Online Forums Check forums like Quora and Reddit to find out what  your target audience are asking about. It helps you understand why they're in search of your topic. Research these platforms for related topics your audience is already searching for. Sort out and gather unique themes and ideas from their contributions in threads, topics and comments. Engaging with people's comments and views in forums also establishes you as an authority and familiarizes you with your audience. Relevant discussions in forums expose you to your post's specific pain points and trends. Other discussions can be noted down for future topics. Check out Social Media Platforms Look into social  media comment sections on X and Linkedin to access people’s opinions and concerns about your topic. Leveraging social reactions strengthens and brings more originality into your research. Identify communities on Facebook that are relevant to your blog's niche, network with other bloggers for brainstorming and collaboration of content co-creation and promotion. You can also visit Feedly to discover relevant topics and ideas suitable for your niche. Feedly gathers information about social media, news and the web at large into a place where you can assess updates on any topic you find interesting. You will also relate to the latest trends which will add more credibility to your content. Scrutinize your competitors’ posts on social media to identify weaknesses and strengths, point out their weaknesses and find out if they are addressing their audience's challenges in their content and elaborate on that. Host AMA sessions on X and voting polls on LinkedIn to assess your target audience and understand what content will be beneficial to them. Leverage Research Tools Shortlist related and trendy post ideas using BuzzSumo. Find focus keyword ideas using Semrush or Ahrefs and strike a balance between search volume and difficulty in keywords. Optimize with the keywords to improve SEO. Use Google related searches tool to discover more queries that are related to what  Google users have looked up. For example, “how to cook octopus” could be their searched term.  Suggested searches might include, “mistakes to avoid while cooking octopus”. Develop your topic idea from these relevant search queries. Ubersuggest is a keyword research tool to generate longtail keywords. On the left-side menu, under keyword search, you'll have to click on content ideas and input your keyword ideas on the search bar, for example; if your keyword is marketing, you'll get several suggestions like, “what is marketing”, “Digital marketing” and so on coupled with number of visits to each suggestion. CoSchedule's Headline Analyzer helps you improve your post's headline. Simply type in your topic, voice and audience, and it will generate headlines that you can choose from. Portent Idea Generator is another tool for creating appealing titles for your content. To use it, you can type in the theme into the search bar, and it will generate creative titles for you. Research Already Published Contents Researching published articles from other publishers can inspire what to include in your blog post and key points to focus on. Highlight citations and quotes from other publishers in your content to add credibility. Look out for ebooks, content written by your field experts, newsletters and press releases to filter a wide range of information to your readers. Industry experts have written many stories and experiences about the audience's experiences and challenges. Leverage these stories to come up with multiple ideas. A press release might not be directed at blog content, but it has several broad public significant impacts and also gathers information from captivating reports and popular publications to make your content engaging. Google News Articles is a basic avenue to get important information, quotes and stories. Listen to Podcasts Connecting with other researchers on podcasts will also give you an idea of what to focus on. Some podcasts are shot in an interview format, note related answers given by the guest. The podcasts below can be a source of inspiration. AskPat AskPat with Pat Flynn. He streams his podcast everyday a week and makes it interactive where he attends to questions from listeners in regard to blogging and e-commerce. ProBlogger Podcast ProBlogger Podcast with Darren Rowse. He has over 270 episodes where he makes life easier for bloggers by revealing a variety of topics like producing contents, placing ads and many others that can help you relate with your readers. Profit.Power.Pursuit Profit.Power.Pursuit. Podcast with Tara Gentile highlights the entity of creative pursuit. She discusses topics ranging from blogging and other creative projects you may think of analyzing. Tara features amazing guests in her podcasts who can give you highlights on their encounter as business owners, business experts and public figures. Listen to How They Blog Podcast This podcast is directed by Kat Lee and it is highly recommended for every blogger. She features successful bloggers and they review skills, techniques and patterns you can use to make great contents. They also feature mental health guidelines for bloggers outside content creation sphere. Guests featured on the show are people who are highly experienced. Take notes of important key points that you can include in your article, focus on details, quote guests and break down logical statements. Podcasts present a timeline of recent news coverage you can talk about in your article. When you go through all of those podcasts, you'll realize that they are featured on specialized topics on different episodes that will help you choose an idea you can work on. Final Note Asides from insights, information and ideas that you'd discover from podcasts, clear understanding of your audience, a good use of research tools, keyword research, all make your research process easier. With these, your audience would be able to interact, be aware of current trends and information in the industry and also stay glued to your blog, which is every blogger's dream.

How to Research for a Blog Post

Ready to embrace the new world of search? SGEs (Search Generative Engines) are designed to understand your intent and deliver clear, concise, and close-to-human answers. Still, in its limited access Beta phase, gives a good indication of what the future holds for us. As such, it is important to be prepared and understand the ins and outs of this soon-to-come revolution. Google SGE Let's start with a brief history of the evolution of search engines and move on to the look and feel of Google SGE Beta search results and a basic understanding of the SGE inner workings. A Brief History of Search Engines : The Directory Era (Early 1990s) Think of an enormous internet phone directory, organized down to the last T by a human editor. That's basically what early search engines like Yahoo! and AltaVista were. Though revolutionary for their time, the model of manually organized information was scalable only until the web finally reached a point of explosive growth. From Chaos to Order : The Indexing Age (Late 1990s-2000s) With the arrival of search engines like Google and AltaVista, robots known as "crawlers" took over, automatically scouring the web and indexing websites based on keywords. This marked a significant leap, offering more dynamic and comprehensive search results. Enter the Crawlers : The Rise of Semantics (2000s-2010s) As keyword limitations became apparent, search engines started incorporating natural language processing (NLP) to understand the meaning behind keywords, paving the way for more intuitive and relevant results. Think "best pizza near me" instead of just "pizza." Beyond Keywords (2010s-Present) The introduction of personalized search and voice search assistants like Siri and Alexa marked a shift towards understanding user intent and context. Search engines began delivering results tailored to individual preferences and voice queries, mimicking natural conversation. The Age of Personalization and Voice Search: : Enter SGE (2020s-Present) And finally, we arrive at the dawn of Search Generative Engines. Building upon the advancements of its predecessors, SGE leverages sophisticated AI and machine learning to not just index and understand, but to generate responses tailored to individual needs. As shown in the example below, it goes beyond providing links; it synthesizes information, extracts key insights, and organizes them to best fit what the user wants. At least, according to the data stored by Google to profile the user. The Paradigm Shift What Do Google SGE Search Results Look Like Google SGE is still in Beta mode, so it is tempting to lift the hood and get advanced knowledge of the inner workings of what the future of search engines holds. With SGE, gone is the time when documents were written with keywords and strict algorithms. Where traditional search is, in a nutshell, more keyword-based than conceptual, the SGE integrates NLP, AI, and ML to understand the meaning and context behind the searcher's query. For example, saying, "What is the best laptop for a writer?" returns a synthesized answer with a description of the characteristics to consider. The list of recommended laptops that follows is based on such characteristics and displays each one next to the recommended product. This accelerates the selection time as it saves the time needed to click on each site and enables a quick comparative evaluation at a glance. Next to the list of recommended products are suggested "Best of" websites that, presumably, would provide an alternative perspective to the one offered by Google SGE. The list of recommended products is quite long, which means the user has to scroll for quite a while before getting to the regular Google search results. And even then, before getting to just the listing, you must go through the FAQ section. Between the time I wrote this article and the time I uploaded it to Hackernoon - 36 hours later -, the interface had slightly changed. So, as I wanted to take a better screenshot, it returned the result below that includes sponsored results above the new SGE engine. Fun fact: This highlights the different options Google SGE Beta is experimenting with, making it challenging to anticipate the format it will have when Google SGE is released to all users. For non-commercial searches, the results are quite different. That makes sense, as general knowledge, though valuable, has little market value. So, let's ask a random question unlikely to have commercial implications. For example, "How did troglodytes live?" As you can see, the road to the “People also ask” section is much shorter than for commercial products. What is interesting is that went clicking on the “read more” arrow of the opening section, GSE defaults back to a combination of the  Bard-like interface - with suggested follow-up questions and the invitation to create your follow-up question – and access to additional sources of information next to its snippet definition. So, for both formats like the recent BARD, the ‘People also ask’, and indexed sections are still available, they are now stacked in reverse chronological order. Given the previous surprising difference between the two search result formats at a day’s interval, I tried a new search with the same search query. Though the format of the result is the same as for the previous result, its content has changed. Further thoughts will have to be invested in that specific aspect of SGEs. At this stage, the exact future of search engines we are used to today is anyone's guess. Even is revisiting this version of SGE and using Beta users’ feedback, scrolling, and clicking patterns and comparing them to the previous version to fine-tune their SGE model. Google For now, the best we can do to guess is to attempt to take a peek at the engine behind the process. Peeking at the of Inner Workings Google SGE There are three underlying components to SGE, each building on the previous one capabilities. This equips SGE with the ability to understand your queries' natural language, with word nuances, grammar, and sentiment. In so doing, it "reads" your question just as any human would, by extracting the real meaning and intention behind your search. Natural Language Processing (NLP): SGE continually learns and adapts from the analysis of an enormous amount of text and data to extract patterns and relationships. This enables the model to predict the information you would want to be looking for even when the query is not properly posed. Machine Learning: AI takes the insights from NLP and ML to author not just on-point answers but also informative and tailored to you. SGE is meant to be your personal research assistant with the latest technology and a constantly growing knowledge base. It does far more than just retrieving information. It understands your needs, delivers insights that answer your questions, and helps you further explore, learn, and make informed decisions. Artificial Intelligence: Beyond Text: A Multimodal Experience As we can see in the examples above, SGEs are not limited to text formats. They can generate various response formats, An SGE might present an interactive map highlighting recommended destinations, or curate a personalized video itinerary based on your interests. There are unconfirmed rumors about a soon-to-be-released voice narration that could, for example, guide you through the must-see locations. How Could SGEs Impact SEO in the Future? SGEs promise to herald a user experience revolution. As seen above, this revolution's main characteristics are: Boosting Accuracy and Relevance Personalization on Steroids Conversational capabilities But for all its undeniable advantages, SGEs will need to be scrutinized for: How can we ensure that SGEs are free from bias and deliver fair and inclusive results to all users? Bias and Fairness: : How can users understand how SGEs arrive at their answers and ensure the information they receive is accurate and reliable? Transparency and Explainability : How can we safeguard user privacy and ensure that the vast amount of data collected by SGEs is used responsibly and ethically, and without relying on copyrighted sources? Privacy and Data Protection This being said, SEO is bound to be the first field to have to adapt fast to the new search landscape. Optimizing SEO for SGEs Today, optimizing SEO for discoverability is a fundamental requirement for businesses’ success or for any project that depends on traffic to a website. SEO professionals are already familiar with moving from keywords to longtail keywords, maximizing the attractivity of their titles to incite clicks (all the while avoiding clickbait titles with low engagement rates), structuring content with H titles, etc., obtaining backlinks, and optimizing the website for fast loading, responsiveness and so forth. All of this is to place their content on the coveted search results’ first page. Adapting to the new era of SGEs will require adapting fast. My previous article on SGEs is dedicated exclusively to .  At the time of writing that article, Google SGE Beta was not yet available, but the main principles remain. SEO in the LLM-Powered Search Engine age The article goes into more detail on what to do to adapt fast by shifting from keywords to context. My next article should focus on how to leverage SGEs for strategic business advantage. Make sure to never miss an article by following me on Hackernoon (Subscribe button under my profile above) and on . LinkedIn

Adapting to Google's Search Generative Engines (SGEs) - Part 1

Google-এর সার্চ জেনারেটিভ ইঞ্জিন (SGEs)-এর সাথে মানিয়ে নেওয়া - পার্ট 1

Anpassung an die Search Generative Engines (SGEs) von Google – Teil 1

Adaptación a los motores generativos de búsqueda (SGE) de Google - Parte 1

S'adapter aux moteurs de recherche génératifs (SGE) de Google - Partie 1

Google के सर्च जेनरेटर इंजन (एसजीई) को अपनाना - भाग 1

Google の検索生成エンジン (SGE) への適応 - パート 1

Google의 검색 생성 엔진(SGE)에 적응하기 - 1부

Adaptação aos mecanismos geradores de pesquisa (SGEs) do Google - Parte 1

Адаптация к поисковым генеративным системам Google (SGE). Часть 1.

Google'ın Arama Üretken Motorlarına (SGE'ler) Uyum Sağlama - Bölüm 1

Thích ứng với Công cụ tạo tìm kiếm (SGE) của Google - Phần 1

适应 Google 的搜索生成引擎 (SGE) - 第 1 部分

As we approach the last quarter of 2023, startups, B2B SaaS providers, and SMEs stand on the cusp of leveraging the game-changing potential of Artificial Intelligence in marketing. By exploring the 50 pivotal AI marketing statistics of this year, businesses can gain profound insights to fine-tune strategies, enhance campaigns, and bolster their bottom line. In the rapidly evolving world of digital marketing, staying ahead isn't just an advantage—it's essential. Whether you're an emerging startup set on making an impact, an SME eager to expand market presence, or a B2B SaaS platform aiming to elevate user experience, these statistics will guide you through the intricate landscape of AI-centric marketing. Dive deep, and together, let's chart the trajectory of future business growth. 15 Eye-Opening AI Trends for Marketers: Insights from HubSpot's Report 62% of business leaders have already invested in AI and automation tools, showcasing the growing importance of these technologies in the business landscape. AI Investments Are on the Rise: Generative AI's Top Uses: Marketers are leveraging generative AI for a variety of tasks: Content creation (48%) Data analysis/reporting (45%) Learning (45%) Research (32%) “Marketers save nearly 2.5 hours daily using AI tools. This translates to an impressive 25-26 additional working days annually.” A whopping 71% of those who invested in AI reported a positive return on investment, emphasizing the tangible benefits of AI adoption. Positive ROI from AI: In 2023, the average marketer is juggling five campaigns at once, highlighting the need for efficient tools and strategies. Multitasking Marketers: 90% of marketers say AI and automation cut down time spent on manual tasks. AI's Impact on Job Satisfaction: 80% find more joy in their job due to AI. 79% believe AI enhances the creative aspects of their role. Marketers save nearly 2.5 hours daily using AI tools. This translates to an impressive 25-26 additional working days annually. Time Savings with AI: 35% of all marketers use AI and automation. Among them, 54% are bloggers and SEO specialists. Who's Using AI?: Top AI Tools in Marketing: Chatbots (53%) Text generation tools (44%) Visual tools (44%) Audio tools (31%) Excluding ChatGPT, the most popular AI tool is Compose AI (18%), followed by Jasper (17%) and Copy.ai (16%). 82% of marketers say generative AI has reshaped their content creation plans for 2023, and 69% believe it's crucial to their overall strategy. Generative AI's Growing Influence: AI's Role in SEO: 37% of marketers use AI for SEO tasks like longtail keyword mapping and SERP comparisons. 84% of bloggers believe AI has influenced their SEO strategy for 2023, with 80% stating it improves user experience and 74% crediting it for boosting their SERP ranking. While 96% of AI-generated content needs editing, 53% of marketers make minor edits, and 39% make major edits before publishing. Editing AI-Generated Content: 83% of marketers believe AI helps them churn out significantly more content, with 31% using it for social media posts and 5% for entire content pieces. AI's Contribution to Content Volume: 89% of marketers using generative AI believe it elevates the quality of their content. Quality Enhancement with Generative AI: AI's Role in Content Creation: 45% of marketers use generative AI for content creation. 21% use AI to summarize text into key points, essential for repurposing content across channels. Marketers using generative AI for content creation save an average of 3+ hours per piece, and 63% believe this content outperforms non-generative AI content. Efficiency Boost with Generative AI: Some great suggestions HubSpot mentions for ways to use AI to repurpose content worth sharing: (You may also enjoy reading where I write about more specific applications you can start using right away for your marketing.) Harnessing AI: 28 Innovative Marketing Strategies These from HubSpot's report provide some key insights from over 1,350 marketing and sales professionals about how AI is revolutionizing the marketing world, from content creation to SEO strategies. As AI continues to evolve, its impact on the marketing landscape will only grow, offering professionals new tools and strategies to achieve their goals. statistics https://hackernoon.com/harnessing-ai-28-innovative-marketing-strategies?embedable=true Next, let’s jump in to some key insights and takeaways I got from their most recent AI marketing report. 15 Key Takeaways from Unbounce's AI SMB Report on Marketing Trends A whopping 60% of small businesses face a significant barrier to growth due to a lack of the right marketing expertise. The Expertise Gap: Small businesses are showing a keen interest in embracing AI marketing technology, signaling a shift in traditional marketing methods. AI Adoption on the Rise: Contrary to popular belief, 46% of professionals believe that AI will pave the way for new marketing job opportunities. AI and Job Creation: From campaign creation and copywriting to optimization, AI is making its mark in diverse marketing areas. AI's Multifaceted Role in Marketing: AI tools are not just about efficiency; they also reduce the need for hiring, cut down costs, and save precious time. The AI Advantage: Businesses that harness the power of AI tend to allocate less budget to digital marketing, leading to significant savings. Cost-Efficiency with AI: Among AI adopters, 63% consistently rely on data to shape their marketing strategies, emphasizing the importance of informed decision-making. Data-Driven Marketing: For 89% of AI adopters, AI tools are not just a luxury but a necessity for their success in the upcoming year. AI's Growing Significance: The potential of AI tools to drive revenue growth is being recognized and appreciated by businesses. AI and Revenue: Small businesses are leveraging AI to overcome traditional marketing constraints and explore new horizons. Breaking the Shackles: AI tools are the game-changers, helping businesses save money, bridge expertise gaps, and free up time for strategic planning. Leveling the Battlefield: AI's Expansive Role in Marketing Channels: 67% use AI for landing pages to attract customers. 82% for SEO. 76% in email marketing. 58% for influencer and affiliate marketing. 52% each in content and SMS marketing. 51% in paid ads. AI tools are proving to be a boon for marketers, helping generate content and combat writer's block. Overcoming Writer's Block with AI: AI's Impact on Efficiency and Costs: 97% of respondents credit AI for reducing time on marketing tasks. 95% believe it curtails the need for additional marketing hires. 92% report cost reductions due to AI tools. A significant 82% of respondents concur that AI marketing tools are instrumental in boosting qualified leads and accelerating revenue growth. AI's Contribution to Lead Generation: Unbounce's AI SMB Report sheds light on the transformative role of AI in the marketing landscape, especially for small businesses. To read the full report, visit . here Conclusion It’s undeniable that the marketing profession, like many others, is going through an irreversible and transformative change in 2023. With big changes come increased uncertainties and more questions than answers. For instance with 90% of marketers acknowledging the time-saving benefits of AI, how will this extra time be utilized for strategic planning and innovation? How will the continued adoption of AI reshape the future of marketing beyond 2023? And finally, as generative AI becomes more prevalent in content creation, how will it impact the authenticity and originality of content in the marketing domain? Recommended Further Readings From The Author https://hackernoon.com/harnessing-ai-28-innovative-marketing-strategies?embedable=true https://hackernoon.com/33-common-and-costly-b2b-marketing-mistakes-to-avoid?embedable=true https://hackernoon.com/16-growth-marketing-hacks-for-crypto-projects-and-start-ups?embedable=true https://hackernoon.com/how-to-use-ai-for-your-b2b-marketing?embedable=true https://hackernoon.com/18-ai-marketing-softwares-your-b2b-needs-to-try-today?embedable=true

Decoding the Future: 50 AI Statistics Highlighting Marketing's Transformation In 2023

ভবিষ্যত ডিকোডিং: 50 AI পরিসংখ্যান 2023 সালে মার্কেটিং এর রূপান্তরকে হাইলাইট করে

Die Zukunft entschlüsseln: 50 KI-Statistiken, die den Wandel des Marketings im Jahr 2023 hervorheben

Decodificando el futuro: 50 estadísticas de IA que destacan la transformación del marketing en 2023

Décoder l'avenir : 50 statistiques sur l'IA mettant en évidence la transformation du marketing en 2023

भविष्य को डिकोड करना: 2023 में मार्केटिंग के परिवर्तन पर प्रकाश डालने वाले 50 एआई सांख्यिकी

未来を解読する: 2023 年のマーケティングの変革を浮き彫りにする 50 の AI 統計

미래를 해독하다: 2023년 마케팅 혁신을 강조하는 50가지 AI 통계

Decodificando o futuro: 50 estatísticas de IA que destacam a transformação do marketing em 2023

Geleceğin Şifresini Çözmek: 2023'te Pazarlamanın Dönüşümünü Vurgulayan 50 Yapay Zeka İstatistiği

Giải Mã Tương Lai: 50 Thống Kê Trí Tuệ Nhân Tạo Làm Nổi Bật Sự Chuyển Đổi Của Tiếp Thị Năm 2023

解码未来：凸显 2023 年营销转型的 50 个人工智能统计数据

https://youtu.be/zhRCwhOcO7U?embedable=true In the presentation above, UMA’s Co-founder, Hart Lambur, provides insights into how UMA’s Optimistic Oracle connects any type of real-world, subjective data to smart contracts, and the various use cases it is powering. What is UMA? UMA is an optimistic oracle (OO) that can verify any statement proposed on the blockchain. It tells smart contracts “things about the world” so contracts and markets asking for that data can be settled. The OO functions as a decentralized truth machine that includes human reasoning. It is flexible enough to handle ambiguity and expands what can be built in Web3. UMA’s OO  allows smart contracts to securely request and receive any type of arbitrary data, instead of just price data. It is able to process human responses to data or statements that require verification through its data verification mechanism which opens the network up to a wide variety of use-cases. Longtail Oracles In his presentation, Hart introduces the concept of “longtail oracles”. According to Hart, a longtail oracle is one that can report various types of data from the real world above and beyond prices. In Hart’s opinion, Web3 is currently in need of flexible oracles like UMA’s as there is a much larger market for non price data. Most oracles are still focusing on price feeds. Some examples of data requests that can be fulfilled by an oracle like UMA’s can include “Who won the election?” and “Who won the sports game last night?”. This opens up more possibilities in Web3 and permissionless finance beyond the typical DeFi use cases of today. One challenge for oracles is the lack of API data providing the answers to some of the more subjective questions that need to be verified. Longtail oracles, therefore, need to be able to access human judgement. Hart says a system that crowdsources truths from a network of human voters can fulfill these requests. Examples of such questions would be “did the customer service at outlet A achieve a certain stated criteria or standard?” or “Who is going to win the super bowl?”. Such questions would require human input as the answers are not readily available or pre-determined, such as price data or past election results. UMA’s Optimistic Oracle UMA’s oracle is optimistic, which means it relies on a true-unless-disputed verification process.  The OO’s verification process includes a challenge period in which anyone can dispute a piece of data or a statement. If there is no dispute, then the data is accepted as true. This enables flexibility by introducing the ability to bring any verifiable state of the world on-chain. In other words, an Optimistic Oracle is able to access ‘human judgement’ from its  network of tokenholders who are economically incentivized to participate and verify truth. The OO also operates at a reduced cost because only one honest disputer is required at any time. The Optimistic Oracle design provides a novel recourse, where the dispute process acts as an “undo button”. This is because if a given answer is incorrect, it will be disputed by an honest disputer and that piece of data will not be passed through the oracle system. Any other answer that remains undisputed over the challenge period will be passed through and assumed to be true. The usual challenge or dispute period for UMA’s Optimistic Oracle is 48 hours. More information about the inner workings of UMA’s Optimistic Oracle can be found in their documentation and in this written by Hart himself! here post The Optimistic Oracle in Use UMA’s Optimistic Oracle has been used for the following: : A prediction market is a market where people can bet on the outcome of real life events such as presidential elections and sports games. is an example of an information market that has integrated UMA’s Optimistic Oracle. More details about how this integration works can be found in . Prediction markets Polymarket Polymarket’s documentation : DeFi insurance refers to insurance services that help to protect users from the inherent risks of using DeFi products, such as smart contract exploits. is a protocol built on the Ethereum blockchain that provides DeFi insurance and security analysis services. Sherlock utilises UMA’s Optimistic Oracle as the final layer of its resolution process for DeFi insurance claims. More information about this partnership can be found in this . DeFi Insurance Sherlock post : is an Ethereum scaling solution, also known as a Layer 2 network. Layer 2 networks are separate blockchain networks built on top of existing layer 1 blockchains like Ethereum. Layer 2 scaling solutions help to extend the capabilities and ease the transaction load of the networks they are built upon. Layer 2 networks are therefore usually much cheaper to use and faster at processing transactions than Layer 1s. Boba Network uses the Optimistic Oracle to run a mining program based on KPI (Key Performance Indicator) options. KPI options are a type of synthetic tokens that will pay out more rewards if a project’s KPI reaches predetermined targets before a given expiry date. More information about Boba’s use of the optimistic oracle can be found in this . KPI options Boba Network post : Cross chain bridges are protocols used to transfer tokens from one blockchain to another. is a cross-chain bridge launched by UMA that makes use of the Optimistic Oracle to support transactions across EVM compatible chains. EVM or Ethereum Virtual Machine compatible chains are blockchains that are compatible with Ethereum. Smart contracts can be easily migrated from Ethereum to other EVM compatible blockchains, and vice versa. Read more about the Across.to launch and its use of the optimistic oracle in this . Cross-chain messaging Across.to post : Finally, Hart presents  a use case for the OO that has plenty of potential: Optimistic DAO governance. DAOs or Decentralized Autonomous Organizations are community-led organizations that have no centralized point of authority. All decisions are made by having DAO members or token holders vote on proposals made by fellow members. With the Optimistic Oracle, DAO members would be able to propose rules on how the DAO should be governed and if no one else disputes the proposal within the dispute period, the proposal is passed. This allows DAOs to be managed without the need for multi-signature wallets, also known as multi-sigs. Multisigs are specific types of cryptocurrency wallets that require two or more private keys to authorize a transaction. Active DAOs today often utilize a multisig to enforce governance decisions and the Optimistic Oracle offers an alternative system where token holders themselves can determine how the DAO is governed, instead of a select few multisig key holders having the final say. DAO Governance Hart cites a few projects that are doing work in the DAO governance space including , and . Snapshot is a decentralized voting tool that is being used by various DeFi protocols to poll their users, and Safesnap is a combination of Snapshot and the multi-sig wallet that enables the decentralized execution of governance proposals. Hart illustrates optimistic DAO governance with the example of connecting a Gnosis safe wallet to UMA’s Optimistic Oracle using the . This allows for snapshot votes to take place without the need for a multi-sig. As long as there are no disputes during the challenge period, the results from the vote will get executed by Gnosis safe itself. According to Hart, using this design pattern for DAO governance would make it far easier for users to interact directly with the DAOs itself, thus eliminating points of centralization. Further information on the use of UMA’s oracle for Optimistic Governance can be found in this . Aragon DAO Snapshot Safesnap Gnosis Safe Zodiac framework post UMA’s work developing its Optimistic Oracle has major implications on the oracle space as a whole. By refining oracles’ ability to access real-world information and ensure data robustness with a dispute resolution system based on human judgement, UMA is paving the way for many new use cases on-chain with oracles at the centre of it all. The UMA team has even used their oracle to plant a tree every time a particular tweet was retweeted. were planted as a result of this project! More than 1000 trees

Human-Powered Truth Machines and Why They Are Inevitable Oracle Technology

Long-tail keywords are not a new thing in the SEO landscape but still, a very small number of businesses are using them in the right way. If we leave aside the top SEO experts and digital marketers with a global reputation, the majority is still relying on focused keywords only. Even the ones who use these keywords are not maximizing their potential. . It means that you can increase your chances of ranking higher than your competitors by using long-tail keywords the right way. In this blog, we will talk about some of the key benefits of Long-tail keywords as well as the organic ways to use them on your website. So, if you are curious about how to use keywords in your site then this post can be helpful- provided you implement and follow it thoroughly. Scarcity creates demand and value Why should you use long tail keywords? While most businesses are focusing only on traditionally targeted keywords, it is the Long Tail keywords that can play a key role in boosting your SEO profile- provided you use them wisely with the focused keywords. So, regardless of your , using long-tail keywords certainly helps you. keyword strategy Lower search volume of long tail keywords can be a blessing in disguise for you as they are less competitive and relatively easier to rank on What’s more, even the searchers are now moving to long-tail keywords instead of using focused keywords, with approximately 92% of the searcher community using the latter Being more specific, the long tail keywords better express the user intent As searchers are getting wiser they now know the unethical practice of manipulating focused keywords Using Long-tail keywords presents you as a competent, more precise solution to searchers’ queries thus improving the conversion rate How to use Longtail keywords in your website for the best benefits? Identify the most trending topics in your niche with Google trends and pick the right one Go to keyword research tools like - Find topic-relevant keywords by entering the most generic phrase Look for long-tail keywords in the list and see how their search intent and competition or CPC match The ideal match should be high intent + low competition Create and save a list of such keywords Study these keywords to create the material that precisely solves the users’ intent users Include Long tail keywords in Alt image texts Al-text keywords are another underrated factor with a decent impact on your SERPs ranking as well as reach. With its accessibility-oriented approach, Google’s SEO crawlers are designed to include alt text for appropriate image indexing. For slow connections or low-resolution images, alt text enables your visitors to understand the context of your image For visually impaired visitors the Alt text is the only way available to make sense of your image with audible description Keep description compact and contextual to add more value to your written material Did you ever think that many of your targeted buyers are visually impaired? So, Alt tags can help you reach them effectively and improve your conversion potential Long tail keywords can help you improve your sales proposition if you are planning an SEO strategy for increasing seasonal sales on your eCommerce site Add long tail keywords to your headers Contextual positioning of keywords in your headers helps both SEO bots and site visitors to understand how best your information satisfies users’ intent. Structure your post in a way that “demands” natural long-tail keywords in headlines. Follow the same healthy practice of identifying keywords first before creating headlines. Check your saved list of long-tail keywords to shortlist the relevant matches Ideally, out of every 10 headlines, 4 should contain long tail keywords- but that’s not a hard and fast rule; follow “value over the volume” Don’t ignore the user experience Ensure that adding long-tail keywords should not interfere with the key prerequisites for a positive user experience like- speed, availability, or site structure. Dwell time is another major SEO factor and you can increase it by providing a positive user experience. So don't make the mistake of focusing only on long-tail keywords without thinking about user experience. Uptime and Fast Speed are 2 core requirements for user experience as all other factors will only work after your page opens Keep maximum key elements in the first fold as you only get 5 seconds to leave the most impact on the visitor. Almost all the key elements and major CTAs should be visible without scrolling. Size, positioning, and colors are other things to consider. Don’t force your users’ eyes to struggle to find what they want. Adopt a “traffic light and milestones” approach- quick, easy, simple, and visible. User search intent should be the key driving factor behind every image, sentence, and header in your content Package the major relevant info in the top pane. Use the long tail keywords reasonably (along with focused keywords) Make sure that your website- especially the first fold, is free from unnecessary traffic as it disturbs the smooth navigation and interferes with their key intent Break your paragraphs into shorter pieces and make sure you reach the point quickly. Use eye-friendly typography and the most relevant images to invite users for staying longer on your page Add different formats to use longtail keywords Increase the opportunities for using long-tail keywords by contextually adding different types of media to your webpage. It will also help in quickly delivering the key import of your page or post. Here again, it is the quality and not the quantity that matters. Also, ensure that it should not clutter the reading ecosystem. Are there enough gaps between the elements? Are your images clear? Have you professionally edited your video? These are some important questions to ask yourself while adding different media to your web page or posts. Remember that not all types of information require different media. So, use your discretion to take the right decision. Conclusion Adding contextual keywords to your website is the key ranking factor for any site. However, many businesses struggle to use the right amount of keywords without stuffing them. Long tail keywords can be the precise solution to this issue. These keywords add more context to your main keywords thus increasing your chances of satisfying users’ intent. It also helps in improving conversion opportunities, increasing stay duration, and minimizing bounce rate.

How to Maximize the Effectiveness of Your Long-Tailed Keyword Strategy

What Are the Top Startups in Oceania?

Percentile Approximation Vs. Averages

Here you will learn about 11 basic, but critical SEO mistakes that leave your site in shambles and unable to rank. Learn about them now, so you don’t make them and then complain I didn't warn you. #1- Not Doing Keyword Research Writing for the web and not doing ? keyword research Why? What's the point? You write stuff and no one searches for it. So you flowing to your site. won’t get any traffic And yes, Google CAN rank a single page for dozens or even hundreds of queries, but it only happens after you’ve properly optimized your post for one target keyword. So don’t make this basic SEO mistake as upon which all of SEO is built. keyword research is the foundation You can’t optimize for a keyword you haven’t targeted. #2- Not Writing SEO Titles This is an error I see lots of newbies make. They use WordPress and they know that by default setting the article’s becomes its SEO title. headline So why bother writing it? Here are 2 reasons why. meta titles are the second (right after content). First, most important on-page SEO element You can use your SEO title to target your main keyword and keywords you’re not already targeting with your headline. Because they don’t have to be the same. And they shouldn’t be the same. SEO titles need to be between 55-60 characters long (even shorter on mobile). Any more characters than that and they’ll get cut off in the SERPS producing unattractive results. Second, Finally, “true” headlines are usually much more verbose and almost always way longer than 60 characters. #3- Not Using Keyword Modifiers With Your SEO Titles Keyword modifiers are words that you can append to your SEO title to capture more long tail traffic. Some good examples are: Cool; Best Cheap Fastest; Light; Popular; Longest For “insert keyword” The current year… There are a limitless amount of modifiers to append, and the beauty of these “special words” is that they produce keywords that are both easier to rank for, and bring in more longtail (more relevant and higher converting) traffic. For example, “How to learn SEO” is a competitive term. But “what is the best way to learn SEO in 2020” is not. #4- Not Optimizing Images For SEO and Traffic Google Image search engine is huge. They capture of total web traffic and they have masses of web users to send to sites that are actively trying to rank. 20.45% But there aren't many of those that do. Most sites focus on , and do image SEO as an afterthought. Throw in a quick alt attribute and image filename and call it a day. ranking in regular Google search Whereas that is just the beginning and there’s a ton more they can and should do to rank in Google Images. Consult to learn more about optimizing images for SEO. this guide #5- Not Promoting Content On Relevant External Websites You can't succeed by locking yourself in a cave and just publishing more and more content. Instead, you need to regularly in places where your target audience hangs out. promote your content The best places to look at are niche forums and Quora. Here’s how it works with Quora. First, do a quick search and find relevant questions people ask Then find questions with lots of engagement (number of views+upvotes and sometimes comments) and not a whole lot of answers. Then write your answer and publish it with a link to your article that you're promoting. Do it regularly and you will soon start to see trickles of Quora referral traffic in your . Google Analytics For example, here's’ how my friend Nikola Roza does it with his . article You can see that he gave a thorough answer and pointed people who want more to his home base. Smart! #6- Not Socially Sharing Content In my opinion, sharing content is a bit overrated. Rarely do I see a big surge of traffic after an extensive social sharing campaign. But I still recommend it because it’s so easy to do and because you will get a click or two to your property, which is what you’re after. I recommend manually sharing the post the day it first went live and then scheduling it with one of many . social media scheduling tools is also a good alternative and that tool can automate 99.99% of your social promotion activity. Missinglettr the point above addressed how you should share text-based articles to get some benefits from it. Note: . High quality video content is some of the most shared on the web and people gladly share them with their followers. Video is an exception #7- Not Internally Linking Internal links are one of the stronger on-site SEO levers you can pull The best part? It’s totally in your control and it’s so easy to do (albeit a bit tedious). Here’s how to find internal linking opportunities quickly. Let's say for example I was building internal links to this article. To find relevant articles to get links from I’d do a site search like this “site:hackernoon.com seo mistake” and see what comes out. I did just that and all these articles are relevant and great internal linking opportunities. #8- Not Building Links, Ever Links remain one of the strongest ranking factors of Google’s secretive algorithm. In fact, they might even grow in importance in the future with the and limitless content that it can produce at scale. advent of A.I. Then links might become THE factor to distinguish human quality writing vs machine-spewing limitless superficially good content. I say that because and Google’s algo is not capable of discerning it from human-produced content. A.I.-generated content can rank But humans can and they’ll want to link to other human-produced content. How to build links to your content? The easiest way to build links directly to a page is to do a round of guest posting. Guest post links still work and they aren’t that hard to get. You can also outsource the whole process quite easily. #9- Not Creating Supporting Content Supporting content is content that so they can rank higher and better. “supports” your money pages The theory is that Google doesn't want to rank sites that aren’t authoritative on a topic X. And the way to show Google your expertise is to publish more content around said topic. Matt Diggity has an interesting about building relevance and the image below is from that article. case study #10- Not Updating Content On a Regular Basis There are two reasons why you’d want to update your content regularly. you can update and improve the page so it ranks better. This means doing better on page optimization; adding in new subtopics to rank for more keywords; adding high-res photos, or maybe so the page loads faster… First, optimizing current images , for some queries Google prefers to rank fresh content. So stale content can’t rank at all as it has already become irrelevant. Second For example, a keyword “best laptops under $350 in 2020” is a query where freshness is essential to rank. If you have a 2019 article then you will not crack the first page no matter how many links you’ve got. #11- Not Matching Search Intent Search intent is not a ranking factor, but it is a rank enabler. What does that mean? It means that if you get search intent right you could rank based on all other SEO factors. But if you get it wrong then you will not rank even if you have perfect on-page SEO, highly authoritative domain AND a bunch of links going to that page. How to find out what Google wants? Use a combo of common sense and Google Search. First, enter your target keyword in Google (our example is “ ”). best SEO tools Second, see what kind of pages Google’s returning. You can see that Google serves text-based articles, and also mega lists. So your video about the best SEO tools probably won’t rank. And your article about one tool you think is best and why it’s so great also won’t show up on the first page. Users want lists for this query! Conclusion Have you been making any of these SEO mistakes? I bet you have. After all, the errors you’ve made in the past have hurt you, and that’s why you searched in Google (I presume) “SEO mistakes to avoid” and found this article. But the article is over. Now’s the time to take action on what you learned. Please share this article if you’ve found it helpful. Cheers!

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