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Gizmochina

Newsday

Jessica

Jurors and spectators in a Queens courtroom Tuesday sat in silence as they watched a police body camera video showing the moment NYPD Officer Anastasios Tsakos was struck and killed on the Long ...

Jurors watch police body camera footage of moment Jessica Beauvais struck, killed NYPD Officer Anastasios Tsakos

Long tail

Cargo

The company has now launched the 2023 edition of the Decathlon BTWIN Longtail Electric Cargo Bike R500E has arrived. The BTWIN Longtail Electric Cargo Bike R500E is touted as the successor to the ...

Decathlon unveils the 2023 edition of its Longtail e-Cargo Bike R500E packing an impressive load capacity

New York City Police Department

Long Tail – a range of mixers pioneering a ‘longer’ take on classic cocktails – has secured a listing with Ocado. Launched in 2018, Long Tail is aimed at enabling consumers to recreate the more sessionable and flavour-complex cocktails, but without ...

Long Tail Mixers Secure Ocado Listing

KamCity

Australia

Neighbours

Latvia

The writers of series going back to the 1980s expect to collect a record $2.42m this year from overseas royalties, but that income is now under threat from streaming In Norway, where winter nights ...

While Neighbours screens in Latvia, Australian TV writers still get paid – but for how much longer?

The Guardian

I have tried to record the toll the Troubles took on my parish, and the long tail of trauma it has left behind. I intersperse these emotionally powerful stories with my own account of growing up ...

I have tried to record the toll the Troubles took on my neighbours, the long tail of trauma left behind

The Irish Times

Software

Best practice

This intensive reliance on software means the applications that scientists use as part of their daily workflow need to deliver an exceptional user experience (UX) through, for instance, intuitive interfaces and minimalist design. But, most scientific ...

Improve Scientific Software with These UX Design Best Practices

MD&M East

Get the most recent info and news about Longtail UX on HackerNoon, where 10k+ technologists publish stories for 4M+ monthly readers.

Longtail UX

As we approach the last quarter of 2023, startups, B2B SaaS providers, and SMEs stand on the cusp of leveraging the game-changing potential of Artificial Intelligence in marketing. By exploring the 50 pivotal AI marketing statistics of this year, businesses can gain profound insights to fine-tune strategies, enhance campaigns, and bolster their bottom line. In the rapidly evolving world of digital marketing, staying ahead isn't just an advantage—it's essential. Whether you're an emerging startup set on making an impact, an SME eager to expand market presence, or a B2B SaaS platform aiming to elevate user experience, these statistics will guide you through the intricate landscape of AI-centric marketing. Dive deep, and together, let's chart the trajectory of future business growth. 15 Eye-Opening AI Trends for Marketers: Insights from HubSpot's Report 62% of business leaders have already invested in AI and automation tools, showcasing the growing importance of these technologies in the business landscape. AI Investments Are on the Rise: Generative AI's Top Uses: Marketers are leveraging generative AI for a variety of tasks: Content creation (48%) Data analysis/reporting (45%) Learning (45%) Research (32%) “Marketers save nearly 2.5 hours daily using AI tools. This translates to an impressive 25-26 additional working days annually.” A whopping 71% of those who invested in AI reported a positive return on investment, emphasizing the tangible benefits of AI adoption. Positive ROI from AI: In 2023, the average marketer is juggling five campaigns at once, highlighting the need for efficient tools and strategies. Multitasking Marketers: 90% of marketers say AI and automation cut down time spent on manual tasks. AI's Impact on Job Satisfaction: 80% find more joy in their job due to AI. 79% believe AI enhances the creative aspects of their role. Marketers save nearly 2.5 hours daily using AI tools. This translates to an impressive 25-26 additional working days annually. Time Savings with AI: 35% of all marketers use AI and automation. Among them, 54% are bloggers and SEO specialists. Who's Using AI?: Top AI Tools in Marketing: Chatbots (53%) Text generation tools (44%) Visual tools (44%) Audio tools (31%) Excluding ChatGPT, the most popular AI tool is Compose AI (18%), followed by Jasper (17%) and Copy.ai (16%). 82% of marketers say generative AI has reshaped their content creation plans for 2023, and 69% believe it's crucial to their overall strategy. Generative AI's Growing Influence: AI's Role in SEO: 37% of marketers use AI for SEO tasks like longtail keyword mapping and SERP comparisons. 84% of bloggers believe AI has influenced their SEO strategy for 2023, with 80% stating it improves user experience and 74% crediting it for boosting their SERP ranking. While 96% of AI-generated content needs editing, 53% of marketers make minor edits, and 39% make major edits before publishing. Editing AI-Generated Content: 83% of marketers believe AI helps them churn out significantly more content, with 31% using it for social media posts and 5% for entire content pieces. AI's Contribution to Content Volume: 89% of marketers using generative AI believe it elevates the quality of their content. Quality Enhancement with Generative AI: AI's Role in Content Creation: 45% of marketers use generative AI for content creation. 21% use AI to summarize text into key points, essential for repurposing content across channels. Marketers using generative AI for content creation save an average of 3+ hours per piece, and 63% believe this content outperforms non-generative AI content. Efficiency Boost with Generative AI: Some great suggestions HubSpot mentions for ways to use AI to repurpose content worth sharing: (You may also enjoy reading where I write about more specific applications you can start using right away for your marketing.) Harnessing AI: 28 Innovative Marketing Strategies These from HubSpot's report provide some key insights from over 1,350 marketing and sales professionals about how AI is revolutionizing the marketing world, from content creation to SEO strategies. As AI continues to evolve, its impact on the marketing landscape will only grow, offering professionals new tools and strategies to achieve their goals. statistics https://hackernoon.com/harnessing-ai-28-innovative-marketing-strategies?embedable=true Next, let’s jump in to some key insights and takeaways I got from their most recent AI marketing report. 15 Key Takeaways from Unbounce's AI SMB Report on Marketing Trends A whopping 60% of small businesses face a significant barrier to growth due to a lack of the right marketing expertise. The Expertise Gap: Small businesses are showing a keen interest in embracing AI marketing technology, signaling a shift in traditional marketing methods. AI Adoption on the Rise: Contrary to popular belief, 46% of professionals believe that AI will pave the way for new marketing job opportunities. AI and Job Creation: From campaign creation and copywriting to optimization, AI is making its mark in diverse marketing areas. AI's Multifaceted Role in Marketing: AI tools are not just about efficiency; they also reduce the need for hiring, cut down costs, and save precious time. The AI Advantage: Businesses that harness the power of AI tend to allocate less budget to digital marketing, leading to significant savings. Cost-Efficiency with AI: Among AI adopters, 63% consistently rely on data to shape their marketing strategies, emphasizing the importance of informed decision-making. Data-Driven Marketing: For 89% of AI adopters, AI tools are not just a luxury but a necessity for their success in the upcoming year. AI's Growing Significance: The potential of AI tools to drive revenue growth is being recognized and appreciated by businesses. AI and Revenue: Small businesses are leveraging AI to overcome traditional marketing constraints and explore new horizons. Breaking the Shackles: AI tools are the game-changers, helping businesses save money, bridge expertise gaps, and free up time for strategic planning. Leveling the Battlefield: AI's Expansive Role in Marketing Channels: 67% use AI for landing pages to attract customers. 82% for SEO. 76% in email marketing. 58% for influencer and affiliate marketing. 52% each in content and SMS marketing. 51% in paid ads. AI tools are proving to be a boon for marketers, helping generate content and combat writer's block. Overcoming Writer's Block with AI: AI's Impact on Efficiency and Costs: 97% of respondents credit AI for reducing time on marketing tasks. 95% believe it curtails the need for additional marketing hires. 92% report cost reductions due to AI tools. A significant 82% of respondents concur that AI marketing tools are instrumental in boosting qualified leads and accelerating revenue growth. AI's Contribution to Lead Generation: Unbounce's AI SMB Report sheds light on the transformative role of AI in the marketing landscape, especially for small businesses. To read the full report, visit . here Conclusion It’s undeniable that the marketing profession, like many others, is going through an irreversible and transformative change in 2023. With big changes come increased uncertainties and more questions than answers. For instance with 90% of marketers acknowledging the time-saving benefits of AI, how will this extra time be utilized for strategic planning and innovation? How will the continued adoption of AI reshape the future of marketing beyond 2023? And finally, as generative AI becomes more prevalent in content creation, how will it impact the authenticity and originality of content in the marketing domain? Recommended Further Readings From The Author https://hackernoon.com/harnessing-ai-28-innovative-marketing-strategies?embedable=true https://hackernoon.com/33-common-and-costly-b2b-marketing-mistakes-to-avoid?embedable=true https://hackernoon.com/16-growth-marketing-hacks-for-crypto-projects-and-start-ups?embedable=true https://hackernoon.com/how-to-use-ai-for-your-b2b-marketing?embedable=true https://hackernoon.com/18-ai-marketing-softwares-your-b2b-needs-to-try-today?embedable=true

Decoding the Future: 50 AI Statistics Highlighting Marketing's Transformation In 2023

ভবিষ্যত ডিকোডিং: 50 AI পরিসংখ্যান 2023 সালে মার্কেটিং এর রূপান্তরকে হাইলাইট করে

Die Zukunft entschlüsseln: 50 KI-Statistiken, die den Wandel des Marketings im Jahr 2023 hervorheben

Decodificando el futuro: 50 estadísticas de IA que destacan la transformación del marketing en 2023

Décoder l'avenir : 50 statistiques sur l'IA mettant en évidence la transformation du marketing en 2023

भविष्य को डिकोड करना: 2023 में मार्केटिंग के परिवर्तन पर प्रकाश डालने वाले 50 एआई सांख्यिकी

未来を解読する: 2023 年のマーケティングの変革を浮き彫りにする 50 の AI 統計

미래를 해독하다: 2023년 마케팅 혁신을 강조하는 50가지 AI 통계

Decodificando o futuro: 50 estatísticas de IA que destacam a transformação do marketing em 2023

Geleceğin Şifresini Çözmek: 2023'te Pazarlamanın Dönüşümünü Vurgulayan 50 Yapay Zeka İstatistiği

Giải Mã Tương Lai: 50 Thống Kê Trí Tuệ Nhân Tạo Làm Nổi Bật Sự Chuyển Đổi Của Tiếp Thị Năm 2023

解码未来：凸显 2023 年营销转型的 50 个人工智能统计数据

https://youtu.be/zhRCwhOcO7U?embedable=true In the presentation above, UMA’s Co-founder, Hart Lambur, provides insights into how UMA’s Optimistic Oracle connects any type of real-world, subjective data to smart contracts, and the various use cases it is powering. What is UMA? UMA is an optimistic oracle (OO) that can verify any statement proposed on the blockchain. It tells smart contracts “things about the world” so contracts and markets asking for that data can be settled. The OO functions as a decentralized truth machine that includes human reasoning. It is flexible enough to handle ambiguity and expands what can be built in Web3. UMA’s OO  allows smart contracts to securely request and receive any type of arbitrary data, instead of just price data. It is able to process human responses to data or statements that require verification through its data verification mechanism which opens the network up to a wide variety of use-cases. Longtail Oracles In his presentation, Hart introduces the concept of “longtail oracles”. According to Hart, a longtail oracle is one that can report various types of data from the real world above and beyond prices. In Hart’s opinion, Web3 is currently in need of flexible oracles like UMA’s as there is a much larger market for non price data. Most oracles are still focusing on price feeds. Some examples of data requests that can be fulfilled by an oracle like UMA’s can include “Who won the election?” and “Who won the sports game last night?”. This opens up more possibilities in Web3 and permissionless finance beyond the typical DeFi use cases of today. One challenge for oracles is the lack of API data providing the answers to some of the more subjective questions that need to be verified. Longtail oracles, therefore, need to be able to access human judgement. Hart says a system that crowdsources truths from a network of human voters can fulfill these requests. Examples of such questions would be “did the customer service at outlet A achieve a certain stated criteria or standard?” or “Who is going to win the super bowl?”. Such questions would require human input as the answers are not readily available or pre-determined, such as price data or past election results. UMA’s Optimistic Oracle UMA’s oracle is optimistic, which means it relies on a true-unless-disputed verification process.  The OO’s verification process includes a challenge period in which anyone can dispute a piece of data or a statement. If there is no dispute, then the data is accepted as true. This enables flexibility by introducing the ability to bring any verifiable state of the world on-chain. In other words, an Optimistic Oracle is able to access ‘human judgement’ from its  network of tokenholders who are economically incentivized to participate and verify truth. The OO also operates at a reduced cost because only one honest disputer is required at any time. The Optimistic Oracle design provides a novel recourse, where the dispute process acts as an “undo button”. This is because if a given answer is incorrect, it will be disputed by an honest disputer and that piece of data will not be passed through the oracle system. Any other answer that remains undisputed over the challenge period will be passed through and assumed to be true. The usual challenge or dispute period for UMA’s Optimistic Oracle is 48 hours. More information about the inner workings of UMA’s Optimistic Oracle can be found in their documentation and in this written by Hart himself! here post The Optimistic Oracle in Use UMA’s Optimistic Oracle has been used for the following: : A prediction market is a market where people can bet on the outcome of real life events such as presidential elections and sports games. is an example of an information market that has integrated UMA’s Optimistic Oracle. More details about how this integration works can be found in . Prediction markets Polymarket Polymarket’s documentation : DeFi insurance refers to insurance services that help to protect users from the inherent risks of using DeFi products, such as smart contract exploits. is a protocol built on the Ethereum blockchain that provides DeFi insurance and security analysis services. Sherlock utilises UMA’s Optimistic Oracle as the final layer of its resolution process for DeFi insurance claims. More information about this partnership can be found in this . DeFi Insurance Sherlock post : is an Ethereum scaling solution, also known as a Layer 2 network. Layer 2 networks are separate blockchain networks built on top of existing layer 1 blockchains like Ethereum. Layer 2 scaling solutions help to extend the capabilities and ease the transaction load of the networks they are built upon. Layer 2 networks are therefore usually much cheaper to use and faster at processing transactions than Layer 1s. Boba Network uses the Optimistic Oracle to run a mining program based on KPI (Key Performance Indicator) options. KPI options are a type of synthetic tokens that will pay out more rewards if a project’s KPI reaches predetermined targets before a given expiry date. More information about Boba’s use of the optimistic oracle can be found in this . KPI options Boba Network post : Cross chain bridges are protocols used to transfer tokens from one blockchain to another. is a cross-chain bridge launched by UMA that makes use of the Optimistic Oracle to support transactions across EVM compatible chains. EVM or Ethereum Virtual Machine compatible chains are blockchains that are compatible with Ethereum. Smart contracts can be easily migrated from Ethereum to other EVM compatible blockchains, and vice versa. Read more about the Across.to launch and its use of the optimistic oracle in this . Cross-chain messaging Across.to post : Finally, Hart presents  a use case for the OO that has plenty of potential: Optimistic DAO governance. DAOs or Decentralized Autonomous Organizations are community-led organizations that have no centralized point of authority. All decisions are made by having DAO members or token holders vote on proposals made by fellow members. With the Optimistic Oracle, DAO members would be able to propose rules on how the DAO should be governed and if no one else disputes the proposal within the dispute period, the proposal is passed. This allows DAOs to be managed without the need for multi-signature wallets, also known as multi-sigs. Multisigs are specific types of cryptocurrency wallets that require two or more private keys to authorize a transaction. Active DAOs today often utilize a multisig to enforce governance decisions and the Optimistic Oracle offers an alternative system where token holders themselves can determine how the DAO is governed, instead of a select few multisig key holders having the final say. DAO Governance Hart cites a few projects that are doing work in the DAO governance space including , and . Snapshot is a decentralized voting tool that is being used by various DeFi protocols to poll their users, and Safesnap is a combination of Snapshot and the multi-sig wallet that enables the decentralized execution of governance proposals. Hart illustrates optimistic DAO governance with the example of connecting a Gnosis safe wallet to UMA’s Optimistic Oracle using the . This allows for snapshot votes to take place without the need for a multi-sig. As long as there are no disputes during the challenge period, the results from the vote will get executed by Gnosis safe itself. According to Hart, using this design pattern for DAO governance would make it far easier for users to interact directly with the DAOs itself, thus eliminating points of centralization. Further information on the use of UMA’s oracle for Optimistic Governance can be found in this . Aragon DAO Snapshot Safesnap Gnosis Safe Zodiac framework post UMA’s work developing its Optimistic Oracle has major implications on the oracle space as a whole. By refining oracles’ ability to access real-world information and ensure data robustness with a dispute resolution system based on human judgement, UMA is paving the way for many new use cases on-chain with oracles at the centre of it all. The UMA team has even used their oracle to plant a tree every time a particular tweet was retweeted. were planted as a result of this project! More than 1000 trees

Human-Powered Truth Machines and Why They Are Inevitable Oracle Technology

Long-tail keywords are not a new thing in the SEO landscape but still, a very small number of businesses are using them in the right way. If we leave aside the top SEO experts and digital marketers with a global reputation, the majority is still relying on focused keywords only. Even the ones who use these keywords are not maximizing their potential. . It means that you can increase your chances of ranking higher than your competitors by using long-tail keywords the right way. In this blog, we will talk about some of the key benefits of Long-tail keywords as well as the organic ways to use them on your website. So, if you are curious about how to use keywords in your site then this post can be helpful- provided you implement and follow it thoroughly. Scarcity creates demand and value Why should you use long tail keywords? While most businesses are focusing only on traditionally targeted keywords, it is the Long Tail keywords that can play a key role in boosting your SEO profile- provided you use them wisely with the focused keywords. So, regardless of your , using long-tail keywords certainly helps you. keyword strategy Lower search volume of long tail keywords can be a blessing in disguise for you as they are less competitive and relatively easier to rank on What’s more, even the searchers are now moving to long-tail keywords instead of using focused keywords, with approximately 92% of the searcher community using the latter Being more specific, the long tail keywords better express the user intent As searchers are getting wiser they now know the unethical practice of manipulating focused keywords Using Long-tail keywords presents you as a competent, more precise solution to searchers’ queries thus improving the conversion rate How to use Longtail keywords in your website for the best benefits? Identify the most trending topics in your niche with Google trends and pick the right one Go to keyword research tools like - Find topic-relevant keywords by entering the most generic phrase Look for long-tail keywords in the list and see how their search intent and competition or CPC match The ideal match should be high intent + low competition Create and save a list of such keywords Study these keywords to create the material that precisely solves the users’ intent users Include Long tail keywords in Alt image texts Al-text keywords are another underrated factor with a decent impact on your SERPs ranking as well as reach. With its accessibility-oriented approach, Google’s SEO crawlers are designed to include alt text for appropriate image indexing. For slow connections or low-resolution images, alt text enables your visitors to understand the context of your image For visually impaired visitors the Alt text is the only way available to make sense of your image with audible description Keep description compact and contextual to add more value to your written material Did you ever think that many of your targeted buyers are visually impaired? So, Alt tags can help you reach them effectively and improve your conversion potential Long tail keywords can help you improve your sales proposition if you are planning an SEO strategy for increasing seasonal sales on your eCommerce site Add long tail keywords to your headers Contextual positioning of keywords in your headers helps both SEO bots and site visitors to understand how best your information satisfies users’ intent. Structure your post in a way that “demands” natural long-tail keywords in headlines. Follow the same healthy practice of identifying keywords first before creating headlines. Check your saved list of long-tail keywords to shortlist the relevant matches Ideally, out of every 10 headlines, 4 should contain long tail keywords- but that’s not a hard and fast rule; follow “value over the volume” Don’t ignore the user experience Ensure that adding long-tail keywords should not interfere with the key prerequisites for a positive user experience like- speed, availability, or site structure. Dwell time is another major SEO factor and you can increase it by providing a positive user experience. So don't make the mistake of focusing only on long-tail keywords without thinking about user experience. Uptime and Fast Speed are 2 core requirements for user experience as all other factors will only work after your page opens Keep maximum key elements in the first fold as you only get 5 seconds to leave the most impact on the visitor. Almost all the key elements and major CTAs should be visible without scrolling. Size, positioning, and colors are other things to consider. Don’t force your users’ eyes to struggle to find what they want. Adopt a “traffic light and milestones” approach- quick, easy, simple, and visible. User search intent should be the key driving factor behind every image, sentence, and header in your content Package the major relevant info in the top pane. Use the long tail keywords reasonably (along with focused keywords) Make sure that your website- especially the first fold, is free from unnecessary traffic as it disturbs the smooth navigation and interferes with their key intent Break your paragraphs into shorter pieces and make sure you reach the point quickly. Use eye-friendly typography and the most relevant images to invite users for staying longer on your page Add different formats to use longtail keywords Increase the opportunities for using long-tail keywords by contextually adding different types of media to your webpage. It will also help in quickly delivering the key import of your page or post. Here again, it is the quality and not the quantity that matters. Also, ensure that it should not clutter the reading ecosystem. Are there enough gaps between the elements? Are your images clear? Have you professionally edited your video? These are some important questions to ask yourself while adding different media to your web page or posts. Remember that not all types of information require different media. So, use your discretion to take the right decision. Conclusion Adding contextual keywords to your website is the key ranking factor for any site. However, many businesses struggle to use the right amount of keywords without stuffing them. Long tail keywords can be the precise solution to this issue. These keywords add more context to your main keywords thus increasing your chances of satisfying users’ intent. It also helps in improving conversion opportunities, increasing stay duration, and minimizing bounce rate.

How to Maximize the Effectiveness of Your Long-Tailed Keyword Strategy

What Are the Top Startups in Oceania?

Percentile Approximation Vs. Averages

Here you will learn about 11 basic, but critical SEO mistakes that leave your site in shambles and unable to rank. Learn about them now, so you don’t make them and then complain I didn't warn you. #1- Not Doing Keyword Research Writing for the web and not doing ? keyword research Why? What's the point? You write stuff and no one searches for it. So you flowing to your site. won’t get any traffic And yes, Google CAN rank a single page for dozens or even hundreds of queries, but it only happens after you’ve properly optimized your post for one target keyword. So don’t make this basic SEO mistake as upon which all of SEO is built. keyword research is the foundation You can’t optimize for a keyword you haven’t targeted. #2- Not Writing SEO Titles This is an error I see lots of newbies make. They use WordPress and they know that by default setting the article’s becomes its SEO title. headline So why bother writing it? Here are 2 reasons why. meta titles are the second (right after content). First, most important on-page SEO element You can use your SEO title to target your main keyword and keywords you’re not already targeting with your headline. Because they don’t have to be the same. And they shouldn’t be the same. SEO titles need to be between 55-60 characters long (even shorter on mobile). Any more characters than that and they’ll get cut off in the SERPS producing unattractive results. Second, Finally, “true” headlines are usually much more verbose and almost always way longer than 60 characters. #3- Not Using Keyword Modifiers With Your SEO Titles Keyword modifiers are words that you can append to your SEO title to capture more long tail traffic. Some good examples are: Cool; Best Cheap Fastest; Light; Popular; Longest For “insert keyword” The current year… There are a limitless amount of modifiers to append, and the beauty of these “special words” is that they produce keywords that are both easier to rank for, and bring in more longtail (more relevant and higher converting) traffic. For example, “How to learn SEO” is a competitive term. But “what is the best way to learn SEO in 2020” is not. #4- Not Optimizing Images For SEO and Traffic Google Image search engine is huge. They capture of total web traffic and they have masses of web users to send to sites that are actively trying to rank. 20.45% But there aren't many of those that do. Most sites focus on , and do image SEO as an afterthought. Throw in a quick alt attribute and image filename and call it a day. ranking in regular Google search Whereas that is just the beginning and there’s a ton more they can and should do to rank in Google Images. Consult to learn more about optimizing images for SEO. this guide #5- Not Promoting Content On Relevant External Websites You can't succeed by locking yourself in a cave and just publishing more and more content. Instead, you need to regularly in places where your target audience hangs out. promote your content The best places to look at are niche forums and Quora. Here’s how it works with Quora. First, do a quick search and find relevant questions people ask Then find questions with lots of engagement (number of views+upvotes and sometimes comments) and not a whole lot of answers. Then write your answer and publish it with a link to your article that you're promoting. Do it regularly and you will soon start to see trickles of Quora referral traffic in your . Google Analytics For example, here's’ how my friend Nikola Roza does it with his . article You can see that he gave a thorough answer and pointed people who want more to his home base. Smart! #6- Not Socially Sharing Content In my opinion, sharing content is a bit overrated. Rarely do I see a big surge of traffic after an extensive social sharing campaign. But I still recommend it because it’s so easy to do and because you will get a click or two to your property, which is what you’re after. I recommend manually sharing the post the day it first went live and then scheduling it with one of many . social media scheduling tools is also a good alternative and that tool can automate 99.99% of your social promotion activity. Missinglettr the point above addressed how you should share text-based articles to get some benefits from it. Note: . High quality video content is some of the most shared on the web and people gladly share them with their followers. Video is an exception #7- Not Internally Linking Internal links are one of the stronger on-site SEO levers you can pull The best part? It’s totally in your control and it’s so easy to do (albeit a bit tedious). Here’s how to find internal linking opportunities quickly. Let's say for example I was building internal links to this article. To find relevant articles to get links from I’d do a site search like this “site:hackernoon.com seo mistake” and see what comes out. I did just that and all these articles are relevant and great internal linking opportunities. #8- Not Building Links, Ever Links remain one of the strongest ranking factors of Google’s secretive algorithm. In fact, they might even grow in importance in the future with the and limitless content that it can produce at scale. advent of A.I. Then links might become THE factor to distinguish human quality writing vs machine-spewing limitless superficially good content. I say that because and Google’s algo is not capable of discerning it from human-produced content. A.I.-generated content can rank But humans can and they’ll want to link to other human-produced content. How to build links to your content? The easiest way to build links directly to a page is to do a round of guest posting. Guest post links still work and they aren’t that hard to get. You can also outsource the whole process quite easily. #9- Not Creating Supporting Content Supporting content is content that so they can rank higher and better. “supports” your money pages The theory is that Google doesn't want to rank sites that aren’t authoritative on a topic X. And the way to show Google your expertise is to publish more content around said topic. Matt Diggity has an interesting about building relevance and the image below is from that article. case study #10- Not Updating Content On a Regular Basis There are two reasons why you’d want to update your content regularly. you can update and improve the page so it ranks better. This means doing better on page optimization; adding in new subtopics to rank for more keywords; adding high-res photos, or maybe so the page loads faster… First, optimizing current images , for some queries Google prefers to rank fresh content. So stale content can’t rank at all as it has already become irrelevant. Second For example, a keyword “best laptops under $350 in 2020” is a query where freshness is essential to rank. If you have a 2019 article then you will not crack the first page no matter how many links you’ve got. #11- Not Matching Search Intent Search intent is not a ranking factor, but it is a rank enabler. What does that mean? It means that if you get search intent right you could rank based on all other SEO factors. But if you get it wrong then you will not rank even if you have perfect on-page SEO, highly authoritative domain AND a bunch of links going to that page. How to find out what Google wants? Use a combo of common sense and Google Search. First, enter your target keyword in Google (our example is “ ”). best SEO tools Second, see what kind of pages Google’s returning. You can see that Google serves text-based articles, and also mega lists. So your video about the best SEO tools probably won’t rank. And your article about one tool you think is best and why it’s so great also won’t show up on the first page. Users want lists for this query! Conclusion Have you been making any of these SEO mistakes? I bet you have. After all, the errors you’ve made in the past have hurt you, and that’s why you searched in Google (I presume) “SEO mistakes to avoid” and found this article. But the article is over. Now’s the time to take action on what you learned. Please share this article if you’ve found it helpful. Cheers!

11 Basic SEO Mistakes That Have Devastating Consequences For Your Website

SEO is arguably the fastest-changing industry of all, and it only seems to be growing. There are a variety of reasons for this, but one main factor that has changed SEO as we know it today from what was possible 8-10 years ago is how Google ranks webpages in their search engine results page (SERP). Nowadays there aren't any shortcuts or simple ways to rank your website higher on SERPs - you either need good content + user engagement/interaction or else nothing will happen at all. SEO may have been easy 10+ years ago when keyword stuffing could get websites into the top ten slots; however, now such tactics no longer work, they can actually do more harm than help with rankings. Modern Google search algorithms take into account many little things: from the quality and uniqueness of content to adaptation for mobile versions and voice search. In this article, we'll discuss the top 7 SEO trends of 2021. Trend # 1: Google's Page Experience Update 2021 saw the emergence of a new ranking algorithm from Google. The main idea behind the Page Experience Update focuses on evaluating websites based on user experience. In simple terms, if a resource is safe, convenient, and attractive to people, it gets high positions in the search results. User experience will be measured using Core Web Vitals metrics. These indicators include: LCP (Largest Contentful Paint) - analyzes the loading speed of a web resource, that is, the time it takes for the main block of content (text, images, and videos) to be displayed. This is an important indicator. If the site takes a long time to load, this negatively affects the visitor's reaction. The optimal value is loading the main content in 2.5 seconds. FID (First Input Delay) - an assessment of the site's interactivity. Determines the time between the time visitor entered the web resource and began to interact with the content, and how the website reacted to the action. The optimal FID is up to 100 ms. CLS (Cumulative Layout Shift) - visual stability analysis. The indicator calculates unexpected "jumps" of the content block during the display of a web page. The optimal CLS is less than 0.1 (i.e., 0 to 1 hop). Trend # 2: Mobile Friendly In early 2021, Google began to use another important indicator for ranking web resources - Mobile Friendly. This is due to the fact that a significant part of search queries is done using smartphones. Therefore, all website owners should prepare their high-quality mobile versions. It is important that they not only exist but also have a stylish design, load quickly and work stably. You can evaluate the mobile version of the site in by assessing the quality of resource optimization. Google Search Console After the test, you can view the report and recommendations for improving the mobile version of your website. Trend # 3: Safety To get into the TOP ranking of search engines, a resource must be not only beautiful, convenient, and interesting. It is important to take care of its safety. Web developers and SEOs should pay attention to: the presence of a secure HTTPS protocol. Every day we read the news about the leakage of personal data of Internet users. For this, it is important to correctly configure the HTTPS protocol; lack of malware and unsafe content. The presence of viruses is often evidenced by the pessimization of the web resource, warnings from hosting providers, and user complaints. You should regularly use from Yandex and from Google; Site status check Safe Browsing banners and pop-ups. Such elements not only annoy visitors but also slow down the page loading speed. Trend # 4: EAT EAT is an acronym that has been one of the most important ranking factors since 2018. It stands for: Е (expertise) А (authoritativeness) T (trustworthiness) This metric is not important for all sites. For example, if the resource is dedicated to the most beautiful representatives of K-POP, then E-AT will not be important, since the likability of a particular singer is a subjective indicator. But if the site is devoted to medical or financial topics, the E-A-T factor will play one of the determining roles in the ranking. How is EAT assessed? For YMYL (Your money or Your Life) topics (finance, health, jurisprudence), the author's expertise is important. That is, an article on the selection of contraceptives will clearly be more useful for an Internet user if it is written by a certified gynecologist. 1. Expertise: Nevertheless, expertise can also be referred to in everyday topics. To confirm the author's expertise, the page must contain information about him. Just a photo and a surname are not enough. It is important to make markup that confirms the identity of the author. On his page should be placed information that will prove the expertise: diplomas of higher education, certificates, etc. In this case, the author's regalia must correspond to the subject in which he works. If he writes about medicines, a pharmacist or medical diploma does not hurt. The company or person who runs the page must be respected by industry experts or opinion leaders. This factor is assessed by Google assessors. They look for information about authority on the Internet. 2. Authority: It is understood that the texts on the pages will be truthful and accurate. Assessors check this factor by paying attention to the authors of the content, the credibility, and the authority of the sources. 3. Credibility: To improve performance for EAT, the analyst Search Quality Manager Gary Ils advises that it is worth using references to authoritative sources. It's important to keep track of the relevance of the data and check the facts. It will also be useful to provide more information about the authors, which will confirm their expertise. Trend # 5: Long Tailed Key Phrases Long-tail search terms are key phrases of 5 or more words. They are not high-frequency, but they are capable of generating about 50-70% of organic traffic. Longtails help users find information faster. Trend # 6: A large number of traffic sources Search engines respond well to resources that attract traffic from different places. This signals that the website is popular and interesting to different audiences. The SEO trend is certainly not new, but in 2021 it continues to gain momentum. Developers, optimizers, and business owners need to pay attention to the development of such areas to attract users: video hosting sites - YouTube, Daily Motion; social networks - Instagram, TikTok, Facebook, etc .; messengers - Telegram, WhatsApp, Viber. Don't forget about forums, directories, display and contextual advertising, blogs, and so on. Trend # 7: Local SEO There is a trend towards an increase in the number of search queries, which are accompanied by the phrases "close", "close", "near", etc. For example, people often search: "A pharmacy near me." Do not neglect the registration of the company on maps and directories. If a person is looking for a pharmacy, restaurant, or gym, the search engine will first show them the websites of places that are close to the user. If you don’t have expertise in local SEO, you can always look up . SEO Services in Toronto, Miami, Malaysia, Singapore, New York Summary Following the precepts of EAT, we dealt with the latest trends in search engine promotion. A lot has changed, but the basic things have remained unshakable: in order to be at the top of the rankings, it is important to work on the usability of the site, solve technical problems in a timely manner and generate quality content.

Top 7 SEO Trends in 2021 Every Marketer Should Follow

Pandemic has affected more than 200 countries throughout the world. It impacted the global severely and global stock markets have suffered drastic falls due to the outbreak. According to Statista, almost in economic output. People got locked down in their homes and that was the only way to stay safe from the deadly virus. Stores, restaurants and shopping malls were closed and there was no business at all. economy 3.5 trillion U.S. dollars have been lost On the other hand, the biggest online stores like Amazon doubled its sales during the pandemic. That brought as net profit because people had no choice except to buy online. Due to the pandemic, we learned businesses and as the new norms. The online stores survived and their profits increased as the pandemic pushed more shoppers to these retailers. $5 billion dollars to the company E-commerce remote work There are many opportunities in the e-com industry but it needs hard work, the right decisions and adapting and to grow a profitable online store. To help, we've combined those checklists all together in this short guide to research, launch and grow your first E-commerce store. perfect strategies to survive 1. Start Your Research about the Product This is the first and foremost step bringing up your online selling adventure. It's really important to know about your products and it's features in-depth. This is a crucial step and hundreds of will hit your mind. In order to get a detailed picture, we need to consider some of the key factors. For instance, market demand, target locations, selling price and product durability. I know it sounds overwhelming but the good news is can help you a lot to narrow down the research process. You'll be able to see the trending searching around the world with detailed insights. profitable niche business ideas Google Trends 2. Validate the Product After conducting the competitive analysis, it's time to finalize the business product and pick up the right one. There is no doubt about the competitors that have already grown. It can be discouraging and the first step is always the hardest. Sell the product that people demand It will definitely help you to generate for your store. The quickest and effective ways to validate a product are collecting pre-orders, crowdfunding and collection. leads email 3. Choose a Highly Responsive Theme It is up to you to choose between Wix, Squarespace or . However, WordPress is more powerful and it has the best E-commerce and shopping cart plugins. So, after you get a hosting plan and install WordPress, choose a responsive and mobile-friendly theme. Your website must look impressive on mobile devices because you'll have more visitors viewing your site on mobiles as compared to laptops or personal computers. Google does not bring up those websites which do not pass the mobile-friendliness test. Therefore, choose your website theme carefully and wisely. WordPress 4. Start Adding Products with Features and Descriptions Well, I hope you've visited Amazon and eBay stores online. We can learn a lot from these leading platforms but here are the key takeaways: Write a complete product name Categorize the products properly Write the best description Add meta Mention features, schemes, colors Write original price and discount Tell people about shipping— either free or paid Update product availability in stock Expected delivery time Never forget about — use Google to see how people are searching for a specific product. Longtail keywords can help your product pages to rank higher. SEO Do you want more? Well, read our exceptional guide to . launch a product successfully 5. Make Product Bundles Creating product bundles is ultimately the fastest way to increase sales and boost revenue. Additionally, it reduces the whole budget spent on marketing. Let me give you the most common example of KFC burger deals. These deals never stop running though, you can get them anytime. They offer really smart packages like for instance, in a family bucket offer, you can have  9 chicken pieces, 2 coleslaws, 1 fries bucket and a 1.5L drink at an affordable price of $10 USD. It works every time, attracts more customers and multiple products are soled at one time. 6. Get the most out of SEO It has become extremely hard to rank on Google against highly competitive keywords without proper SEO. Search engine ranking is the only way to get organic traffic. No traffic means no sales, period! One more thing to keep in mind that , bringing more fresh content on SERPs. Google always keeps changing its search algorithms “Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.”— Phil Frost 7. Add Payment Processors People tend to be more interested to buy stuff when they have . If more payment methods are integrated with your online store, you will get more sales. multiple payment options Interestingly, if your online store is running on WordPress— install plugin which integrates with 100+ payment gateways to accept payments. WooCommerce 8. Add Legal Policies It is required to add legal pages on the store. You can find the templates or better to create them on your own. Some of the recommended legal pages are: Terms and Conditions Standard Privacy Return Policy Shipping Statements Refund Policy Shopify offers to generate terms and policies. It only takes a few minutes so, make sure to check it out. great tools 9. Time to Launch our E-commerce Store We are heading towards the final stages of launching the store. To be honest, all of the above strategies seem pretty complicated but if you are affirm and know the ins and outs of the product, it can turn out to be a great success. Before the launch, check for broken links and fix them right away. Ask your friends and family to open the website on mobile devices and get their feedback. Make some test to improve the user experience. Keep tweaking and fine-tuning the store by adding more collections. Additionally, create navigation links for the main menu and add the potentially best-selling products to your homepage. sales Get going, get better! Create a Marketing Plan 10. Marketing is about letting people know about your product. Stories play a key role in product marketing and more importantly, customers love products with interesting stories to back them up. Focus on the right targetted audience who are so choosy about brands. That means, your product needs a continuous elevation. Set marketing goals, and utilize the right marketing tools— for instance, social media, content curation, email marketing, event marketing, ad campaigns and so on... build a marketing strategy Wrap Up The coronavirus had drastic effects on the economy and the whole world suffered from an economic blow. Even the biggest economies are still struggling with the pandemic. During these trying times, only e-commerce seems to be in a pretty good spot. Prepare yourself, address the technological issues, improve the site's speed and optimize the checkout process. These small adjustments will make a big difference. Above all, stay focused, be positive and avoid over-thinking — success awaits you.

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